Category: Behavior Analytics

The best eCommerce analytics software helps you analyze data on customer behavior, sales performance, and the marketing performance of your online store. This way, you can better optimize customer journeys and marketing campaigns for more conversions.

FullSession is one of the best ecommerce analytics tools you can try. It gives you session recordings and heatmaps so you can easily spot problems and make tweaks that keep customers around. Plus, it offers conversion funnel analysis and error tracking to ensure the customer journey is as smooth as possible.

Book a demo to learn more.

In this guide, we’ll explore the top ecommerce analytics tools of 2024, how they compare, and which one is the best for your ecommerce website.

Key Takeaways

• FullSession is a user behavior analytics software that provides visual insights to help you optimize your online store for maximum conversions. It includes features like session recordings and replays, interactive heatmaps, customer feedback tools, conversion funnel analysis, and error tracking, which help optimize your ecommerce site without affecting its performance. FullSession is fully compliant with GDPR, CCPA, and PCI standards. Pricing starts at $39/month, with a 20% discount for annual plans. Book a demo today to see how it works.
• Optimizely One is a digital experience platform focused on A/B testing, multivariate testing, and personalization to help ecommerce businesses optimize user experiences and conversions. Key features include cross-platform testing, real-time customer data analysis, and behavior-based personalization. Its pricing is custom, but some users report a steeper learning curve and difficulty navigating the interface.
• Woopra is a customer journey analytics platform designed for tracking real-time customer behavior across websites and apps. It offers features like custom funnel analysis, behavioral segmentation, and cross-device tracking. However, it’s significantly more expensive than competitors, with plans starting at $999/month.
• Kissmetrics is an event-based analytics platform designed to track user behavior and improve conversions for ecommerce businesses. It provides detailed insights into customer journeys, funnel reports, and cohort analysis. Kissmetrics starts at $299/month, which can be expensive for small online store owners and may require technical expertise to set up.
• Supermetrics is a data integration tool that consolidates data from various platforms, such as Google Analytics, Facebook Ads, and Shopify, into one place for easy analysis. It offers features like automated reporting and custom dashboards. Pricing starts at $29/month, though adding more data sources can increase the cost, and user behavior analysis can be lacking.

Let’s take a look at each ecommerce analytics tool.

Best Analytics Software for Ecommerce Right Now

Here are five of the best analytics tools for ecommerce companies:

1. FullSession (Get a demo)
2. Optimizely One
3. Woopra
4. Kissmetrics
5. Supermetrics

1. FullSession

FullSession is an advanced user behavior analytics software designed to track every detail of visitor activity on websites, web apps, and landing pages. It gives you a 360-degree view of how shoppers engage with your online store, helping you dive into specific behaviors and patterns to help optimize your website performance and sales.

With real-time session recordings and replays, you can see how individual customers navigate your site, where they click, what catches their attention, and where they might get stuck. Its interactive heatmaps highlight which areas of your site are performing well and which ones need improvement.

FullSession also offers conversion funnel analysis and error tracking, which helps you eliminate issues that cause funnel drop-offs and cart abandonment. You can also gain valuable insights directly from your shoppers with customizable feedback forms.

FullSession prioritizes data security by ensuring full compliance with GDPR, CCPA, and PCI standards. PCI standards are important for eCommerce stores because they provide secure handling of customer payment data (including credit, debit, and cash card transactions), protect against data breaches and fraud, and help businesses maintain trust and compliance with industry regulations.

Book a demo now to see how FullSession can help optimize your ecommerce store.

Best for

FullSession is perfect for ecommerce stores because it helps track and analyze user behavior, giving insights into how visitors interact with product pages, checkout processes, and other key areas of your ecommerce platform. It’s also a suitable tool for:

• Digital marketers
• UX designers
• SaaS companies
• Product development teams
• Customer support teams
• Customer experience professionals
• Data analysis professionals
• Quality assurance teams

Key features

• Advanced user and event segmentation: Use filters to find specific session recordings easily. Categorize users based on behavior to identify trends and optimize the customer journey.
• Session recordings and replay: Watch real-time sessions to understand where customers drop off and how they engage with your site.
• Interactive heatmaps: Instantly see where users click, scroll, and interact on your website to identify areas with low or high engagement. Get immediate heatmap data with zero waiting time or impact on your site performance.
• Feedback forms: Customize forms to collect direct feedback from users about their shopping experience. Connect these forms with session recordings to gain more context into the feedback.
• Conversion and funnel optimization: Analyze where users leave the funnel and test different page elements to boost conversions.
• Error tracking: Automatically detect website errors, such as JavaScript errors, network issues, and failed API calls, and fix them before they impact customers.

Get a demo today to see how the platform works.

Supported platforms

FullSession supports behavior tracking on websites, web apps, landing pages, and online stores. It can also show mobile user recordings.

Integrations

FullSession integrates with popular platforms like Shopify, BigCommerce, WordPress, and Wix. It also connects with Zapier and supports API integration to help you automate workflows and ensure smooth data flow between your apps.

Customer support

FullSession offers customer support through live chat and email. There is also a comprehensive help center for additional guidance.

Pricing

FullSession offers three paid plans—Starter, Business, and Enterprise—designed to suit businesses of all sizes, from small startups to large enterprises. This flexibility lets you choose a plan that matches your current needs and upgrade as your online business grows, so you only pay for the features that matter to you.

Pricing starts at $39/month for the Starter plan, covering session recordings, heatmaps, and error tracking for up to 5,000 sessions. Business and Enterprise plans scale with your needs, and annual plans include a 20% discount. 

Visit the Pricing page to learn more about each plan.

Pros

• Real-time session recordings help identify conversion issues
• Heatmaps process instantly without affecting site performance
• Privacy-compliant, ensuring sensitive data is secure
• Offers robust data segmentation and actionable insights
• Advanced market segmentation capabilities to identify patterns among customer groups
• Allows you to manage large data sets easily
• Fosters cross-team collaboration for cohesive team efforts

Cons

• Does not support mobile app tracking

Book a demo now to see how FullSession works.

2. Optimizely One

Image source: G2

Optimizely One is a digital experience platform for all types of businesses, offering A/B testing, personalization, and multivariate testing to optimize user experiences and improve sales performance.

User rating

Optimizely One has an average user rating of 4.2 out of 5 stars based on 51 reviews on G2.

Image source: G2

Best for

Optimizely One is suited for ecommerce marketers, digital marketers, and product managers who need a tool to optimize user experiences and drive conversions through testing and personalization.

Key features

• A/B and multivariate testing: Run tests on different website elements to determine what drives conversions.
• Personalization: Tailor content to different user segments based on behavior.
• Real-time data analysis: Quickly analyze ecommerce data and optimize experiments to boost performance.
• Cross-platform testing: Test across both desktop and mobile web platforms to ensure a smooth experience.

Supported platforms

Optimizely One supports websites and mobile apps.

Integrations

Optimizely One integrates with popular platforms such as Shopify, Google Analytics, and Salesforce. It also connects with CRMs and marketing tools to help simplify your workflows.

Customer support

Optimizely One provides customer support via live chat, email, and a comprehensive help center with resources to guide users through setup and optimization.

Pricing

Optimizely One offers custom pricing based on the number of experiments, website traffic, and features required. Pricing varies depending on business needs, with larger stores likely needing more comprehensive plans.

Pros

• A/B and multivariate testing capabilities
• Personalization allows for tailored experiences based on customer behavior
• Real-time data analysis helps optimize performance quickly
• Integrates with major ecommerce and analytics platforms

Cons

• Steeper learning curve for beginners; prior experience with ecommerce analytics tools may be required
• User interface may be difficult to navigate for some users
• Some users report slow-responding customer support

3. Woopra

Image source: G2

Woopra, now Appier AIRIS, is a customer journey and product analysis platform designed to track and optimize customer journeys in real time. It helps ecommerce businesses understand user behavior, offering detailed insights to improve conversions and enhance the online shopping experience.

User rating

Woopra has an average user rating of 4.5 out of 5 stars based on 205 reviews on G2.

Image source: G2

Best for

Woopra is for any ecommerce business looking to understand their customers’ behavior in detail.

Key features

• Real-time customer journey tracking: Track users’ interactions with your website as they happen and make data-driven decisions in real time.
• Custom sales funnel analysis: Build custom funnels to see how specific segments of users move through your sales process and optimize conversion rates.
• Behavioral segmentation: Segment users based on their actions, such as page visits, time on site, and purchase history, for more targeted marketing efforts.
• Cross-device tracking: Follow users across multiple devices, giving you a complete picture of their journey from start to finish.

Supported platforms

Woopra supports tracking on websites, mobile apps, and web apps.

Integrations

Woopra integrates with platforms like Shopify, ActiveCampaign, and Salesforce. It also connects with popular analytics tools like Campaign Monitor and Marketo for a more comprehensive view of your sales data.

Customer support

Woopra provides customer support through live chat, email, and an extensive knowledge base.

Pricing

Woopra offers a free plan including basic features like 500,000 actions per month and core analytics. Paid plans start at $999 per month for 5 million actions per month, advanced analytics, automations, and other advanced features.

Pros

• Real-time customer journey tracking and behavioral segmentation
• Supports cross-device tracking for a complete view of customer behavior
• Integrates with popular ecommerce and marketing platforms
• Offers in-depth custom funnel analysis for targeted optimization

Cons

• Significantly more expensive than other ecommerce analytics software
• Setup can be complex for beginners without technical experience
• Data retention limits may be too short for users looking to analyze extensive historical data

4. Kissmetrics

Image source: G2

Kissmetrics is an event analytics tool that helps ecommerce businesses track user behavior and optimize conversions. It provides detailed insights into customer interactions across your website, helping you understand how to improve the overall shopping experience.

User rating

Kissmetrics has an average user rating of 4.1 out of 5 stars based on 168 reviews on G2.

Image source: G2

Best for

Kissmetrics is a suitable option for ecommerce stores looking to optimize the customer journey.

Key features

• Customer journey tracking: Follow users from their first visit to their final purchase and beyond to understand their entire journey.
• Cohort analysis: Track groups of users over time to understand behavior patterns and identify what drives repeat purchases.
• Revenue reporting: Get a detailed breakdown of how your marketing campaigns are affecting revenue and which channels are most effective.

Supported platforms

Kissmetrics supports websites and mobile apps.

Integrations

Kissmetrics integrates with popular ecommerce platforms like Shopify, WooCommerce, and marketing tools such as HubSpot and Google Analytics, allowing for a more complete view of ecommerce data.

Customer support

Kissmetrics offers support through live chat, email, and a knowledge base full of helpful resources for setup and troubleshooting.

Pricing

Kissmetrics offers three paid plans starting at $299 per month. The first plan includes tracking of up to 2 million monthly events, reports for key metrics, up to 12 months of data retention, and more. Larger companies can opt for a custom plan with more tailored features.

Pros

• Customer journey tracking and behavioral segmentation
• Visualizes funnel reports to pinpoint drop-off points
• Cohort analysis helps identify repeat purchase drivers

Cons

• Can be expensive for small businesses with limited budgets
• Requires setup and familiarity with analytics tools to use effectively
• Some users report slow-loading data and crashing

5. Supermetrics

Image source: G2

Supermetrics is a data integration tool designed to help businesses pull data from various marketing platforms into one place for easy analysis.

User rating

Supermetrics has an average user rating of 4.4 out of 5 stars based on 772 reviews on G2.

Image source: G2

Best for

Supermetrics suits ecommerce stores that want to track sales performance across multiple marketing channels.

Key features

• Data integration: Pull data from multiple platforms like Google Analytics, Facebook Ads, and Shopify to get a complete view of your marketing performance.
• Automated reporting: Set up automated reports and have them delivered to your inbox or dashboards like Google Sheets or Data Studio.
• Custom dashboards: Build custom dashboards that display key metrics from various sources, enabling easy monitoring of performance.
• Cross-channel data consolidation: Bring together data from different marketing platforms to see how campaigns are performing across channels.

Supported platforms

Supermetrics works for both website and mobile platforms.

Integrations

Supermetrics integrates with over 50 marketing platforms and can push data into tools like Google Sheets, Google Data Studio, Google Ads, Excel, and BigQuery.

Customer support

Supermetrics provides support via live chat, email, and a knowledge base.

Pricing

Supermetrics offers a tiered pricing model based on the number of data sources and features you need. Pricing starts at $29/month for platforms like Looker Studio, Google Sheets, Excel, and Power BI.

Pros

• Integrates with over 50 marketing and ecommerce platforms
• Automates data collection and reporting
• Supports creating custom dashboards for easy performance tracking
• Suitable for consolidating marketing channel data into one place

Cons

• Pricing can increase with additional data sources and features
• Setup can be complex for beginners without data integration experience
• Some users report data being inaccessible due to API limitations

Best 5 Analytics Software for Ecommerce Comparison Table

Below is a comparison of the top ecommerce analytics tools so you can narrow down your choice.

	FullSession	Optimizely	Woopra	Kissmetrics	Supermetrics
Real-time session tracking	✔	✔	✔	✔	✘
Heatmaps	✔	✘	✔	✘	✘
Conversion funnel analysis	✔	✔	✔	✔	✘
Error tracking	✔	✘	✔	✔	✘
Customer feedback tools	✔	✘	✘	✘	✘
Cross-device tracking	✔	✔	✔	✘	✘
Integration with major ecommerce platforms	✔	✔	✔	✔	✔
Monthly pricing	$39	n/a	$999	$299	$29 per platform

Best Analytics Software for Ecommerce: Our Verdict

For ecommerce businesses, FullSession is the best option for improving customer experiences and optimizing site performance. Here’s why:

• Easily comply with PCI standards to protect your customers’ financial information
• Monitor and analyze website errors that could block sales and conversions
• Analyze your customer journeys to gain insights on how to drive more conversions
• Uncover key performance indicators you want to optimize immediately
• Track dynamic elements in real-time for precise insights into shopper behavior and ecommerce metrics
• Speed up heatmap processing with zero impact on site speed
• Collect feedback and improve customer engagement through customizable website feedback forms
• Protect user privacy by excluding sensitive data from session recordings
• Manage large data sets efficiently and uncover data-driven insights quickly
• Limit user behavior tracking to your own site to prevent data misuse
• Facilitate cross-team collaboration to unify efforts on a single platform

Book a demo now to see why FullSession is the best ecommerce software for your business.

Conclusion About Best 5 Analytics Software for Ecommerce

Analytics tools are a must for any ecommerce business looking to understand customer behavior, optimize conversions, and drive growth.

With features like real-time tracking, heatmaps, conversion funnel analysis, privacy protection, and so much more, FullSession stands out as the best ecommerce analytics tool to improve your store’s performance.

Get a demo now to explore how FullSession can help you take your ecommerce business to the next level.

FAQs About Best Analytics Software for Ecommerce

What is the most popular ecommerce analytics tool?

Google Analytics is one of the most popular ecommerce analytics tools due to its widespread use, powerful tracking features, and ability to integrate with many platforms. It’s also free, but if you need advanced user behavior analytics, choose FullSession.

What is the best software for ecommerce?

FullSession is an excellent choice for businesses focused on gathering data, optimizing customer behavior, and improving conversion rates. It provides real-time tracking, heatmaps, and error analysis, helping ecommerce businesses maximize performance and boost sales.

Is Google Analytics good for ecommerce?

Google Analytics tracks key metrics like conversion rates and sales and integrates easily with most ecommerce platforms. However, for more in-depth user behavior tracking, a powerful ecommerce analytics tool like FullSession can provide more granular customer insights from both quantitative and qualitative data.

Which software model is best for an ecommerce website?

The SaaS (Software as a Service) model is often the best choice for ecommerce websites. SaaS platforms, like Shopify, BigCommerce, and analytics tools such as FullSession, offer flexibility, regular updates, and scalability without the need for extensive in-house technical management.

What are the most important ecommerce KPIs?

The most important KPIs for ecommerce include:

• Conversion rate: Percentage of visitors who make a purchase, reflecting sales efficiency.
• Average Order Value (AOV): Tracks the average spend per transaction, helping increase sales per customer.
• Customer Acquisition Cost (CAC): Measures the cost of acquiring a new customer, indicating marketing efficiency.
• Customer Lifetime Value (CLV): Estimates total revenue from a customer over time.
• Cart abandonment rate: Percentage of users who abandon their cart, signaling checkout issues.
• Bounce rate: Percentage of visitors who leave after one page, indicating engagement problems.
• Return on Ad Spend (ROAS): Revenue from ads compared to the amount spent, showing ad effectiveness.
• Churn rate: Percentage of customers who stop purchasing, assessing customer retention and marketing strategies.

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Heap is a popular analytics tool that helps businesses track and analyze user interactions automatically across websites and apps. Its automatic event tracking and detailed data insights allow companies to understand user behavior without manually setting up tracking, saving time and effort.

However, some users find Heap’s limited integrations and complex setup challenging, especially for those looking for more flexibility and custom tracking. These drawbacks often lead businesses to explore alternatives that offer more customization and visual insights.

One such alternative is FullSession, which provides real-time session replays, funnels and conversions, error analysis, heatmaps, and privacy-focused data tracking. FullSession excels in giving a more visual, hands-on way to track user behavior. Book a demo now to see how it works.

In this article, we’ll explore the top Heap alternatives, comparing their features, pricing, and drawbacks to help you choose the best tool for your business needs.

Key Takeaways

• FullSession is a user behavior analytics software designed to provide precise real-time insights into user actions, making it ideal for optimizing digital experiences. It offers features such as session recordings, heatmaps, customer feedback, error analysis, and funnel conversion tracking. FullSession integrates with APIs, native platforms, modern webhooks, and Zapier, while also complying with GDPR, CCPA, and PCI standards. Pricing starts at $39 per month with a 20% discount for annual plans. Book a demo to learn more.
• UXtweak is a UX research software that focuses on usability testing and improving user experiences. It includes features like customer journey mapping, session recordings, heatmaps, A/B testing, and surveys. However, its integration options are limited, and it can become costly for larger teams. Pricing starts at $99 per month, with higher-tier plans for more advanced testing capabilities.
• Mixpanel is a product analytics tool designed to track customer interactions and events and inform product decisions. Key features include event tracking, funnel analysis, advanced segmentation, and retention analytics. While Mixpanel offers numerous features, it has a steep learning curve and its pricing escalates quickly. It starts at $28 per month, but advanced features and larger usage require more expensive plans.
• Amplitude Analytics is a product intelligence platform tailored for in-depth behavioral analysis and product optimization. It offers features like behavioral cohorts, funnel and retention analysis, and predictive analytics. The tool is highly complex, particularly for smaller teams, and its premium features come at a significant cost. Pricing starts at $61 per month, with advanced functionality available in higher plans.
• Userpilot is a user engagement software that specializes in in-app messaging and onboarding to improve feature adoption. Its key features include personalized onboarding flows, NPS surveys, feature tracking, and A/B testing. However, its limited integration options and a relatively high starting price of $249 per month make it less accessible for smaller teams or startups.

Here’s a closer look at the best Heap alternatives.

5 Top Heap Alternatives Right Now

If you’re looking for alternatives to Heap, here are five top options that offer unique features and advantages for analyzing user behavior and optimizing product experiences.

1. FullSession (Get a demo)
2. UXtweak
3. Mixpanel
4. Amplitude Analytics
5. Userpilot

1. FullSession

FullSession is an easy-to-use user behavior analytics software designed to help businesses visualize user engagement, analyze trends, and optimize website performance.

It provides a complete view of user behavior, allowing you to watch real-time sessions, see how users interact with your site, and capture the entire customer journey. You can easily detect problem areas, test design changes, and enhance your site’s usability and performance.

It also helps you find and remove conversion blockers, optimize key touchpoints, and reduce drop-offs in your sales funnels. Additionally, FullSession allows you to collect direct feedback from users so you can understand their frustrations and make improvements quickly. 

Data security is a priority, with FullSession adhering to GDPR, CCPA, and PCI standards.

Book a demo now to see FullSession in action.

Use cases

FullSession is the perfect user behavior analysis tool for:

• E-commerce businesses
• SaaS companies
• Digital marketers
• UX designers
• Data analysts
• Quality assurance teams
• Product development teams
• Customer support teams
• Customer experience professionals

Key features

• Advanced user and event segmentation: FullSession allows you to categorize website visitors based on their behavior, trends, and patterns to optimize user engagement and conversion rates.
• Session recording and session replay tool: Capture and replay every user session, offering deep insights into user behavior without recording sensitive customer data.
• Interactive heatmaps: Monitor mouse movements, clicks, and scrolls, helping you identify areas of interest and optimize key page elements.
• Feedback forms: Create customized feedback forms to capture user satisfaction and pain points, and link them to session recordings for deeper analysis.
• Funnel optimization: Identify and visualize where users drop off in your sales or marketing funnels, helping you tweak designs and content to maximize conversion rates.
• Error analysis: Detect JavaScript errors, network issues, and other site problems automatically, helping you resolve them before they impact user experience.

Get a demo today to experience these features in action.

How FullSession compares to Heap

While Heap provides automatic data collection and detailed analytics, FullSession focuses more on visual representations of user behavior through session replays and heatmaps. Heap has automated event tracking, but FullSession offers more straightforward, actionable insights for improving user experience, especially for teams that prefer a visual approach over data-heavy reports.

Additionally, FullSession places a strong emphasis on user feedback, allowing teams to better understand user frustrations and quickly resolve them, which some users may find lacking in Heap.

Limitations

FullSession is primarily designed for web platforms and does not support data collection from mobile apps.

Integrations

FullSession integrates open APIs, native integrations, webhooks, and Zapier, allowing it to easily blend into your current workflow.

Customer support

FullSession provides live chat and email support, along with a detailed help center.

Pricing

FullSession offers a range of flexible pricing options to suit businesses of all sizes. The Starter Plan is priced at $39 per month and includes session recordings, unlimited heatmaps, and up to 5,000 recorded sessions per month.

The Business Plan is designed for growing companies with more advanced data needs, while the Enterprise Plan provides custom solutions for large-scale organizations.

FullSession also offers a 20% discount on annual subscriptions, making it a cost-effective choice for long-term use. Try the Starter plan for only $32 month with a yearly subscription. For more details on the pricing structure, you can visit the Pricing page.

Pros

• Real-time tracking of dynamic website elements
• Fast heatmap processing without slowing down your website
• Privacy-focused, excluding sensitive data from recordings
• Easy collaboration across teams with unified data insights
• Customizable customer feedback forms that you can also link to user sessions
• Advanced user segmentation that allows you to analyze different user groups and create custom reports
• User-friendly and intuitive interface

Cons

• Limited to web platforms, with no support for mobile app tracking

Book a demo now to see how FullSession can transform your website experience.

2. UXtweak

Image source: G2

UXtweak is a UX research and usability testing platform designed for improving user experience through comprehensive usability testing. It provides insights into how users interact with websites and digital products, helping businesses identify pain points and optimize user journeys.

User rating

UXtweak has an average user rating of 4.7 out of 5 stars based on 39 reviews on G2.

Image source: G2

Use cases

UXtweak is suitable for professionals focused on optimizing user experience. UX designers can refine layouts, while product teams gain insights into feature interactions. Digital marketers can identify friction points affecting conversions for marketing campaigns, and e-commerce businesses can improve the shopping journey with data-driven decision making.

Key features

• Usability testing: Conduct detailed usability tests to identify patterns and improve overall experience.
• Heatmaps: Analyze user interaction with different page elements, track clicks, and identify areas of interest.
• User journey mapping: Visualize the entire user journey to understand where users are facing challenges and dropping off the funnel.
• A/B testing: Test different versions of a page to see which performs better and drives higher conversions.
• Session recordings: Watch real-time or recorded user sessions to see exactly how users are interacting with your website, allowing you to pinpoint issues that might otherwise be overlooked in traditional analytics.

How UXtweak compares to Heap

Heap emphasizes automatic data collection and event tracking, but UXtweak is designed specifically for usability testing and detailed user research. It provides a more hands-on approach, offering tools for testing and mapping, which makes it suitable for teams focused on improving user experience.

Unlike Heap’s broader analytics capabilities, UXtweak emphasizes visual insights and user testing.

Limitations

UXtweak does not offer as many integrations as some of its competitors, and its pricing can become expensive for larger teams with more extensive testing needs.

Integrations

UXtweak integrates with a few key platforms like Figma and Invision but lacks the wide range of integrations found in tools like FullSession. It supports limited native integrations and connects through Zapier for additional workflows.

Customer support

UXtweak provides email and chat support, as well as a help center.

Pricing

UXtweak offers a free plan for smaller teams, with paid plans starting at $99/month for more advanced features like email invitations to studies and a year of data retention. The pricing scales based on the number of users, testing needs, and additional features.

Pros

• Comprehensive usability testing tools
• In-depth user journey mapping
• Detailed heatmap analysis
• Real-time session recording
• In-app recruiting

Cons

• Limited integrations compared to other tools
• Pricing can be high for larger teams with extensive needs
• Minimum recruiting fee may be too much for users who need fewer participants for usability tests
• Potential learning curve for less experienced users

3. Mixpanel

Image source: G2

Mixpanel is a product analytics platform designed to track user interactions and events, providing detailed insights into how users engage with web and mobile apps. 

With its advanced event tracking and segmentation features, Mixpanel helps teams understand how users navigate their product, where they drop off, and how to optimize for better outcomes.

User rating

Mixpanel has an average user rating of 4.6 out of 5 stars based on 1,124 reviews on G2.

Image source: G2

Use cases

Mixpanel is suitable for SaaS companies, product managers, growth teams, digital marketers, mobile app developers, and data analysts. These groups benefit from its powerful analytics and event tracking capabilities, which provide valuable insights into user behavior and product performance.

Key features

• Event-based tracking: Track specific user actions like clicks, form submissions, or purchases, giving you a granular view of how users interact with your product.
• Advanced segmentation: Break down your user base into meaningful segments based on behavior, demographics, or other custom criteria to gain actionable insights.
• Retention analysis: Understand how often users return to your product over time, helping you measure and improve long-term engagement.
• A/B testing: Experiment with different versions of features or product experiences to see what resonates most with your audience.

How Mixpanel compares to Heap

Mixpanel gives users more control over what they track with its event-based system. It can segment users and provide in-depth insights into user behavior and retention, making it more suitable for teams that need more granular data to inform product decisions.

Limitations

Mixpanel can be complex for new users, requiring a steeper learning curve. Its pricing structure may also be costly for smaller teams or startups with limited budgets.

Integrations

Mixpanel integrates many platforms and tools, including Salesforce, Slack, Segment, and Zapier, enabling seamless data flows and collaboration across teams.

Customer support

Mixpanel offers email support and a help center. Users can also find support from other users through their community.

Pricing

Mixpanel offers a free plan for startups and small teams, which includes basic analytics features. Paid plans start at $28/month, with more advanced features and higher usage limits available in the higher-tier plans.

Pros

• Event tracking and segmentation
• Good for detailed product analytics
• Comprehensive funnel and retention analysis

Cons

• Steep learning curve for beginners
• Pricing for higher-tier plans can be expensive for smaller teams
• Some users may find certain report types confusing
• The number of features and user interface may be overwhelming for non-technical users

4. Amplitude Analytics

Image source: G2

Amplitude Analytics is a product analytics and event tracking that enables businesses to gain deep insights into user behavior and product performance. It helps businesses track, analyze, and optimize user interactions across digital platforms.

User rating

Amplitude Analytics has an average user rating of 4.5 out of 5 stars based on 2,172 reviews on G2.

Image source: G2

Use cases

Amplitude is commonly used by product managers, growth teams, SaaS companies, digital marketers, data analysts, and mobile app developers. These professionals leverage its analytics tools to better understand customer behavior and track key metrics.

Key features

• Behavioral cohorts: Group users based on specific behaviors to understand trends and target efforts for improving customer engagement and retention.
• Funnel analysis: Use data analytics to track user drop-offs at various stages in key workflows and identify areas for improvement.
• Retention analysis: Analyze user retention over time to understand long-term engagement and product stickiness.
• Product journey mapping: Visualize how users interact with different product features and uncover friction points in their journey.
• Predictive analytics: Leverage machine learning to predict future user behavior based on past interactions.

How Amplitude compares to Heap

While Heap offers automatic event tracking, Amplitude provides deeper behavioral insights and predictive analytics. Amplitude’s focus on retention, cohort analysis, and product journey mapping makes it better suited for teams looking to understand long-term user engagement and make strategic product decisions.

Limitations

Amplitude can be expensive for smaller teams, and its advanced features may require a steeper learning curve for those unfamiliar with in-depth product analytics.

Integrations

Amplitude integrates with tools like Salesforce, Google Analytics, Segment, and Zapier, allowing seamless collaboration across platforms.

Customer support

Amplitude offers email support and a knowledge base.

Pricing

Amplitude offers a limited free plan for small teams or startups, with paid plans starting at $61/month for Plus. Higher-tier plans offer more advanced features and greater data limits.

Pros

• Deep behavioral insights and cohort analysis
• Suitable for long-term user retention and engagement
• Predictive analytics for future behavior
• Can help users create a customer feedback loop

Cons

• High cost for smaller teams
• Reporting capabilities might be complex
• Limited free version
• May be slow and difficult to navigate at times

5. Userpilot

Image source: G2

Userpilot is a product growth platform designed to help businesses improve product adoption and user experience. It allows teams to create in-app experiences without coding, guiding users through key features and driving engagement at crucial points.

User rating

Userpilot holds an average rating of 4.6 out of 5 stars based on 480 reviews on G2.

Use cases

Userpilot is widely used by SaaS companies, product managers, UX designers, customer success teams, growth teams, and onboarding specialists. These professionals use the platform to streamline user onboarding, drive feature adoption, and enhance overall user engagement.

Key features

• In-app messaging: Create personalized, no-code onboarding flows to guide users through your product and highlight important features.
• Feature adoption tracking: Monitor how users interact with different product features and identify areas where they might need more guidance.
• NPS surveys: Collect feedback directly from users to understand their satisfaction and make improvements to the user experience.
• Segmentation: Target specific user segments based on behavior or demographics to deliver relevant in-app experiences.
• A/B testing: Test different onboarding flows or messages to see what resonates best with your users.

How Userpilot compares to Heap

Userpilot specializes in user engagement and onboarding. Heap provides insights into user behavior through passive tracking, but Userpilot takes a proactive approach by allowing teams to create custom in-app experiences that drive feature adoption and enhance onboarding.

Limitations

Userpilot’s integrations are somewhat limited, and it may not scale as well for larger enterprises with complex needs. Its pricing can also be a bit high for smaller teams.

Integrations

Userpilot integrates with tools like Segment, Google Analytics, and HubSpot, but it offers fewer integration options compared to other platforms.

Customer support

Userpilot provides live chat and email support. They also have a resource page with information to help users get the most out of the various features.

Pricing

Userpilot’s pricing starts at $249/month, which includes key features like onboarding flows and in-app messaging. Larger businesses may need to explore higher-tier plans for more advanced features.

Pros

• Easy-to-use in-app messaging and onboarding tools
• Suitable for tracking feature adoption and user engagement
• No coding required to create personalized user experiences

Cons

• Limited integration options
• Higher pricing for smaller teams
• Some users may require more customization options

Heap Alternatives: Comparison Table

When comparing Heap alternatives, it’s important to look at key features. Below is a comparison of five leading tools that can help you select the best tool.

	FullSession	UXtweak	Mixpanel	Amplitude	Userpilot
Session recordings	✔	✔	✘	✘	✘
Heatmaps	✔	✔	✘	✘	✘
Error tracking	✔	✘	✘	✔	✘
Conversion funnel analysis	✔	✔	✔	✔	✔
User feedback	✔	✔	✘	✘	✔
Real-time tracking	✔	✘	✔	✔	✔
Starting price	$39	$99	$28	$61	$249

Heap Alternatives: The Best Solution On the List

FullSession stands out as the top choice among Heap alternatives. It offers several key benefits that make it a great option for teams looking to improve their user insights and experience:

• Real-time tracking of dynamic elements for accurate insights into user behavior.
• Fast heatmap processing with no impact on your website’s speed.
• Privacy protection by excluding sensitive data from recordings, keeping user information secure.
• Efficient management of large data sets, allowing you to quickly uncover important insights.
• Controlled user behavior tracking, ensuring data is used only for your site, preventing misuse.
• Seamless collaboration, enabling teams to work together smoothly on one unified platform.

Book a demo now to see how FullSession can help your business.

Conclusion About Heap Alternatives

Heap plays an important role in helping online businesses understand user behavior by automatically capturing and analyzing interactions on their sites and apps.

However, if you’re looking for a tool that goes beyond automated tracking and offers deeper, more visual insights, FullSession is a standout option. With its real-time tracking, privacy protections, and collaborative platform, FullSession empowers teams to optimize the user experience more effectively.

If you’re ready to take your user analytics to the next level, book a demo with FullSession today!

FAQs About Heap Alternatives

What is similar to Heap?

Tools like FullSession offer similar features to Heap, focusing on user behavior analytics and event tracking to help businesses improve their products and services.

Is Heap better than Google Analytics?

Heap and Google Analytics serve different purposes. Heap is good at automatic event tracking and detailed user behavior analysis, while Google Analytics is more focused on broader website traffic metrics and audience insights.

Why do you need user behavior analytics?

User behavior analytics helps businesses understand how visitors interact with their website or app. By tracking actions like clicks, scrolls, and navigation patterns, companies can identify problem areas, improve the user experience, optimize conversion rates, and make informed decisions to enhance product performance. Analytics data is is essential for uncovering insights that lead to more effective user paths and marketing strategies.

What is the best Heap alternative?

The best alternative to Heap depends on your specific needs, but FullSession is a top choice for understanding user behavior. It offers real-time user tracking, advanced analytics, heatmaps, session recordings and session replay, along with privacy-focused data handling. FullSession also allows users to explore data into user behavior while maintaining ease of use, which enables businesses to enhance user experience and optimize website performance.

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Customer feedback platform helps you gather, analyze and respond to customer opinions and experiences. You can turn these insights into actionable strategies to improve customer satisfaction, products and services and drive business growth.

Some advanced platforms, such as FullSession, provide additional features like session recordings and replays, interactive heatmaps, conversion funnel analysis, and error tracking to help you get additional context for customer comments.

Curious?

Book a demo to see how FullSession works in real time.

Customer feedback tools allow you to interpret feedback data, identify trends, and prioritize improvements. However, choosing the right one can be challenging, as so many options are available.

In this article, we’ll explore the best customer feedback platforms to help you choose the ideal solution for your business.

Key Takeaways

• FullSession is a user behavior analytics software that provides in-depth visual insights into the entire customer journey, making it ideal for e-commerce businesses, SaaS companies, and digital marketers. It offers session recordings and replays, interactive heat maps, website feedback forms and reports, conversion funnel analysis and error tracking features. You can integrate FullSession with your existing tools using APIs, native integrations, modern webhooks, and Zapier. It is fully compliant with GDPR, CCPA, and PCI standards. Pricing starts at $39 per month with a 20% discount for annual plans. Book a demo to learn more.
• SurveyMonkey is an online survey platform designed to make feedback collection easy for businesses, educators, and non-profits. It comes with key features such as real-time results, customizable templates, and a variety of question types. Although flexible, the free plan has significant limitations, and advanced features are available only on higher-priced plans. Pricing starts at $99 per month.
• Typeform is an online form builder crafted to create interactive and engaging forms. Its main features include a sleek, visually appealing interface, conditional logic, and customizable templates. However, the pricing may feel steep for some users, and its built-in analytics tools are somewhat limited. Pricing begins at $29 per month.
• Zonka Feedback is a customer experience and feedback platform designed for collecting real-time feedback across various devices, including kiosks, tablets, web, and mobile. Its features are customizable surveys, real-time reporting, and support for multiple feedback channels. However, many of the more advanced features are only available in the higher-tier plans, which could be a hurdle for smaller businesses. Pricing starts at $79 per month.
• SurveySparrow is a survey tool that turns traditional surveys into engaging conversations, making it suitable for businesses focused on interactive feedback. Its core features include conversational surveys, automated workflows, and multi-channel feedback support. The free version is fairly limited, and some of its more advanced functionalities take some time to get used to. Pricing starts at $39 per month.
• Jotform is a form-building software that enables users to create custom forms for surveys, registrations, and even payment collection. Notable features include a drag-and-drop interface, broad customization options, and payment integrations. However, the free plan is restricted by the number of submissions allowed, and costs can quickly increase for companies that need a large volume of forms. Pricing starts at $39 per month.
• Qualtrics is an experience management platform tailored for large organizations that require detailed data collection and customer feedback analysis. Its standout features include customer experience tracking, employee engagement metrics, and advanced analytics capabilities. Still, the platform can be quite complex to navigate, and its pricing is on the higher end, making it less suitable for small businesses. Pricing is custom-based.
• Qualaroo is a CX optimization software designed to capture real-time insights from users while they interact with your website or app. It features customizable surveys, an easy setup process, and real-time feedback collection. However, its higher price point and limited advanced functionalities in lower-tier plans may be drawbacks for some businesses. Pricing starts at $39.99 per month.
• ProProfs Survey Maker is a SaaS-based survey software that helps businesses create visually pleasing and personalized surveys. Its features include automated scoring, real-time analytics, and customizable surveys. On the downside, the free plan is restrictive, and certain integrations may require additional setup. Pricing starts at $19.99 per month.

Let’s take a look at each customer feedback platform and how they compare to each other.

Best 9 Customer Feedback Platforms Right Now

If you’re searching for the best customer feedback tool, here are some of the top options you should consider:

1. FullSession (Get a demo)
2. SurveyMonkey
3. Typeform
4. Zonka Feedback
5. SurveySparrow
6. Jotform
7. Qualtrics
8. Qualaroo
9. ProProfs Survey Maker

1. FullSession

FullSession is a user behavior analytics software that provides detailed insights into all user interactions with your website, web app, landing page or online shop. It offers session recordings and replays, interactive heat maps, error tracking, conversion funnel optimization, and customizable website feedback forms, all within an easy-to-use dashboard. 

It lets you capture, visualize and analyze user behavior, detect website issues causing negative feedback, and optimize your site’s performance to improve customer satisfaction. You can also identify conversion blockers, test diverse page elements and content placement, and improve UX and UI.

With customizable website feedback forms, you can:

• Align form appearance with your branding
• Define key steps for collecting feedback
• Specify devices and pages for feedback collection
• Trigger forms based on customer behavior, segments, or persistence
• Gather direct user input and store responses in one place
• Capture customer ID, sentiment, comment, browser type, and feedback date
• Track results over different periods
• Receive responses via email
• Watch connected session recordings

FullSession complies with GDPR, CCPA, and PCI standards to protect user privacy and sensitive data.

Book a demo today.

Best for

FullSession is the best option for e-commerce businesses, SaaS companies, digital marketers, UX designers, and data analysts. It’s ideal for optimizing websites, understanding user behavior, improving product designs, and improving customer experiences.

Whether in product development, quality assurance, or customer support, FullSession provides valuable tools to help you collect customer feedback and improve your digital experiences.

Key features

• User and event segmentation: Find website users based on different criteria and discover relevant data faster. Spot trends and patterns, improve user journeys, and increase engagement and conversion rates.
• Session recordings and replays: Record every user interaction on your website. Find issues in the user flow, understand user behavior, and predict future actions. Ensure user privacy by excluding sensitive data from recordings.
• Interactive heatmaps: See where users click, scroll, and move their mouse. See which parts of your site get the most or least attention. Test different elements to see what works best without slowing down your site.
• Website feedback forms and reports: Create branded website feedback forms to gather insights on user satisfaction and challenges on your site. Link these comments with session recordings to better understand the context.
• Conversion and funnel optimization tools: Spot where users drop off during the conversion process and test different page elements to improve results.
• Error analysis: Find and fix issues like JavaScript errors, network problems, and failed API calls, keeping the user experience smooth.

Supported platforms

FullSession tracks user behavior on websites and also records mobile user sessions.

Integrations

FullSession integrates easily with popular apps through APIs, native connections, webhooks, and Zapier. This makes it easy to sync data with apps like BigCommerce, Wix, Shopify, and WordPress.

Customer support

FullSession offers live chat and email support, along with a detailed help center for self-service.

Pricing

FullSession offers three paid plans—Starter, Basic, and Enterprise—for diverse businesses.

These plans are flexible, allowing you to start small and upgrade as your business expands. The entry-level plan includes key features like unlimited heatmaps and up to 5,000 session recordings per month, all for $39/month. You can also create unlimited surveys and collect immediate feedback.

If you opt for an annual subscription, you’ll also get a 20% discount on any plan. Check out the Pricing page to learn more.

Pros

• Instantly captures and stores customer responses
• Captures feedback at multiple user journey points
• Integrates with session recordings and heatmaps for context
• Provides real-time insights for quick action
• Offers interactive, user-friendly feedback collection
• Seamlessly blends with your website design
• Allows customization to match your brand
• Includes analytics to spot feedback trends
• Enables targeted improvements based on user data
• Helps prioritize website improvements effectively

Cons

• FullSession doesn’t support tracking on mobile apps yet

2. SurveyMonkey

Image source: G2

SurveyMonkey is an online software for creating and sharing surveys. It’s simple and easy to use, making it suitable for businesses, teachers, and individuals. You can use it for quick polls, detailed user feedback, or in-depth research.

User rating

SurveyMonkey has an average user rating of 4.4 out of 5 based on 22,854 reviews on G2.

Image source: G2

Best for

SurveyMonkey is suitable for anyone who needs to create and send surveys quickly. It’s for small businesses, teachers, non-profits, and individuals who want to collect feedback easily.

Key features

• Survey templates: Pick from a wide range of ready-made templates.
• Customizable surveys: Adjust questions and design to fit your needs.
• Real-time results: See responses as they come in, with built-in tools for data analysis.
• Multiple question types: Use different formats like multiple choice, rating scales, and open-ended questions.
• Data export: Download all your survey data to Excel, PDF, or other formats.

Supported platforms

SurveyMonkey is available on both web and mobile platforms.

Integrations

SurveyMonkey integrates with tools like Google Analytics for tracking survey engagement, Zapier for automating tasks, and Salesforce for syncing survey responses with your CRM.

Customer support

SurveyMonkey offers a Help Center with articles and guides, email support for personalized help, and priority support with faster response times for higher-tier plans.

Pricing

SurveyMonkey’s Free Plan includes ten questions and 100 responses. Paid Plans start at $99/month with unlimited questions and advanced features. Higher-tier plans offer more tools for team collaboration and customization. 

Pros

• Simple and easy to use
• Wide variety of applications
• Lots of customizable templates
• Real-time results and analysis tools
• Connects with popular apps and platforms
• Affordable starting price
• Ability to correct responder information

Cons

• The free plan has limited features and response counts
• Advanced features are only available in higher-priced plans
• Plan add-ons can add up over time, which can be costly for small businesses
• Some users may find targeted/bought responses unreliable for their study

3. Typeform

Image source: G2

Typeform is an online form builder known for its unique and engaging approach to surveys. It allows you to create interactive and visually appealing forms that feel more like conversations than traditional surveys.

This makes it suitable for businesses looking to improve response rates and gather more thoughtful feedback from users.

User rating

Typeform has an average user rating of 4.5 out of 5 based on 756 reviews on G2.

Image source: G2

Best for

Typeform is for businesses and individuals who want to create interactive, engaging surveys that stand out. This includes marketing teams, customer experience professionals, and anyone who values user-friendly design for customer feedback software.

Key features

• Interactive surveys: Create forms that feel like conversations, keeping respondents engaged.
• Customizable templates: Choose from a variety of templates to match your brand and needs.
• Conditional logic: Ask the right questions based on previous answers to create a personalized experience.
• Data export: Easily export responses to Excel, Google Sheets, or other formats.
• Real-time results: Monitor responses as they come in with analytics tools to help you analyze the data.

Supported platforms

Typeform is accessible on both web and mobile platforms.

Integrations

Typeform integrates with tools like Zapier for automating tasks, Google Sheets for tracking responses, and HubSpot for syncing data with your CRM.

Customer support

Typeform offers a help center, email support, and priority support for higher-tier plans.

Pricing

Typeform offers a Free Plan with basic features. Paid Plans start at $29/month, offering more advanced features like conditional logic, unlimited responses, and integrations with other tools. Higher-tier plans provide additional customization and collaboration options.

Pros

• Engaging and interactive survey design
• Easy to use with customizable templates
• Supports conditional logic for personalized surveys
• Integrates well with other tools
• Aesthetically-pleasing designs
• Various options for embedding surveys

Cons

• The free plan is limited in features
• Higher-tier plans can be pricey for small businesses
• Some users may find the analysis tools lacking
• No feature to save the survey if the user exits the page without finishing it

4. Zonka Feedback

Image source: G2

Zonka Feedback is a customer experience platform that helps businesses gather and understand customer feedback across different channels. It has the ability to collect customer feedback data through kiosks, tablets, web, and mobile devices, offering flexibility for all kinds of businesses.

With real-time feedback and instant alerts, Zonka Feedback lets you respond quickly to customer needs, improving their experience.

User rating

Zonka Feedback has an average user rating of 4.7 out of 5, based on 71 reviews on G2.

Image source: G2

Best for

Zonka Feedback is suitable for businesses that need to gather feedback from multiple channels, like in-person, online, and mobile. It’s useful for industries like retail, hospitality, healthcare, and services.

Key features

• Multi-channel feedback: Collect feedback through kiosks, tablets, web, and mobile.
• Custom surveys: Adjust surveys to match your brand and needs.
• Real-time feedback: See feedback as it comes in and respond quickly.
• Advanced reports: Get detailed reports and dashboards for better analysis.
• Automated alerts: Set up alerts for low scores or negative feedback.

Supported platforms

Zonka Feedback works on the web, mobile (iOS and Android), and kiosks/tablets for in-person feedback.

Integrations

Zonka Feedback connects with Zapier for automation, Slack for feedback alerts, and CRM systems to sync feedback with customer data.

Customer support

Zonka Feedback offers a help center, email support, live chat, and priority support for higher-tier plans.

Pricing

Zonka Feedback provides a free trial with all features included. Paid plans start at $79/month, offering more advanced features, extra survey responses, and integrations. Higher-tier plans add more options for customization and team collaboration.

Pros

• Easy to use with a simple interface
• Collects feedback across multiple channels
• Real-time feedback with automated alerts
• Customizable surveys with detailed reports
• Good customer support
• Suitable for users with limited tech experience

Cons

• Advanced features are only in higher-tier plans
• Limited options when designing surveys
• Integrations may be limited for some users

5. SurveySparrow

Image source: G2

SurveySparrow is a user-friendly survey tool that turns traditional surveys into engaging conversations. It helps businesses collect feedback in a more interactive way, leading to higher response rates and more valuable insights.

User rating

SurveySparrow has an average user rating of 4.4 out of 5 based on 2,007 reviews on G2.

Image source: G2

Best for

SurveySparrow suits businesses that want to create engaging surveys. It’s for marketing teams, customer experience professionals, and HR departments looking for a simple and flexible feedback tool.

Key features

• Conversational surveys: Make surveys feel like conversations to keep respondents engaged.
• Custom templates: Use various templates to match your brand and needs.
• Multi-platform surveys: Send surveys across web, mobile, social media, and email.
• Recurring surveys: Set up surveys to repeat automatically for ongoing feedback.
• Advanced reports: Get detailed reports and insights from your survey data.

Supported platforms

SurveySparrow works on both web and mobile platforms.

Integrations

SurveySparrow integrates with Zapier for automation, Slack for instant feedback notifications, and CRM systems for syncing customer data.

Customer support

SurveySparrow provides a help center, email support, live chat, and priority support for higher-tier plans.

Pricing

SurveySparrow offers a free plan with basic features. Paid plans for individuals start at $39/month, with more advanced features like recurring surveys, detailed reports, and multi-platform distribution. Higher-tier plans offer more customization and collaboration options.

Pros

• Engaging, conversation-style surveys
• Simple to use with customizable templates
• Supports multiple platforms for survey distribution
• Offers detailed reports and insights
• Wide selection of question types

Cons

• Free plan has limited features
• No option to get scoring from individual answers
• Occasional glitches 

6. Jotform

Image source: G2

Jotform is form-building software for creating custom forms suitable for many tasks, such as surveys, registrations, and payments. With a simple drag-and-drop builder and plenty of templates, Jotform makes it easy for businesses to collect the data they need.

User rating

Jotform has an average user rating of 4.7 out of 5 based on 3,333 reviews on G2.

Image source: G2

Best for

Jotform is a suitable option for anyone needing to capture valuable insights for different purposes, whether it’s gathering feedback, processing payments, or handling event registrations.

Key features

• Drag-and-drop builder: Quickly build forms by dragging elements into place.
• Ready-made templates: Pick from a wide range of templates to suit your needs.
• Payment options: Accept payments directly through your forms using PayPal, Stripe, or Square.
• Conditional logic: Personalize forms by showing or hiding questions based on user answers.
• Data handling: Store and manage data securely within Jotform.

Supported platforms

Jotform is available on both web and mobile platforms.

Integrations

Jotform works with tools like Google Sheets for tracking data, Dropbox for storing files, and CRMs like Salesforce for managing customer information.

Customer support

Jotform offers support through a help center, email, live chat, and priority support for higher plans.

Pricing

Jotform has a free plan that allows up to five forms and 100 submissions per month. Paid plans start at $39/month, offering more forms, submissions, and features like payment processing and extra storage.

Pros

• Fast deployment of feedback surveys
• Simple drag-and-drop form creation
• Lots of customizable templates
• Accepts payments through forms
• Connects with popular apps and platforms
• Many integrations, including customer data management tools
• Responsive customer service

Cons

• A plethora of features can be overwhelming at first
• Slow customer support
• Limited personalization features

7. Qualtrics

Image source: G2

Qualtrics is an experience management platform designed for businesses that need detailed data collection and analysis. It’s suitable for larger organizations focused on collecting customer feedback to improve customer experience, employee engagement, and market research.

User rating

Qualtrics has an average user rating of 4.4 out of 5 based on 2,918 reviews on G2.

Image source: G2

Best for

Qualtrics is for medium to large businesses that need advanced survey tools to improve customer experiences, boost employee engagement, and conduct market research.

Key features

• Advanced survey creation: Build complex surveys with various question types and customization options.
• Data analysis: Dig into survey results and generate reports.
• Multi-channel feedback collection: Track and improve customer feedback across different channels.
• Employee engagement: Run surveys to measure satisfaction in your company.
• Market research: Collect and analyze data to guide business decisions.

Supported platforms

Qualtrics is available on both web and mobile platforms.

Integrations

Qualtrics connects with tools like Salesforce, SAP, and Tableau to help manage and analyze your data.

Customer support

Qualtrics offers support through a help center, email, live chat, and dedicated enterprise support.

Pricing

Qualtrics typically offers custom pricing based on your business needs. It tends to be on the higher side, reflecting its advanced features and enterprise focus.

Pros

• Suitable for advanced survey creation and analysis
• Customer experience management and employee engagement tools
• Integrates with major business systems
• Suggested options for multiple-choice questions
• Allows you to save questions from previous projects and use them for new surveys

Cons

• Higher cost, which might not suit smaller businesses
• Can be complex to use due to its advanced features
• Potential issues with some integrations

8. Qualaroo

Image source: G2

Qualaroo is a CX optimization tool that helps businesses collect feedback directly from users while they’re on your website or app. It’s designed to capture insights in real-time, making it suitable for improving user experience and making informed decisions quickly.

User rating

Qualaroo has an average user rating of 4.3 out of 5 based on 45 reviews on G2.

Image source: G2

Best for

Qualaroo is for businesses that need real-time feedback from users, including product teams, UX designers, and marketers who want to understand customer needs and improve user experience.

Key features

• In-context feedback: Collect feedback from users while they use your website or app.
• Custom questions: Create questions that match your specific goals.
• Sentiment analysis: Automatically gauge user sentiment from their feedback.
• Targeted surveys: Show surveys to specific users based on their behavior or profile.
• Real-time insights: Get immediate insights from the feedback you collect.

Supported platforms

Qualaroo works on both web and mobile platforms, letting you gather feedback from any device.

Integrations

Qualaroo connects with Google Analytics, Slack, and HubSpot to help you manage and analyze your feedback more effectively.

Customer support

Qualaroo offers support through a help center, email, and live chat, ensuring you get the help you need.

Pricing

Qualaroo offers a free plan and a paid plan starting at $39.99/month. Each plan includes core features, with more advanced options available at higher tiers. Pricing is designed to fit different business needs, from small teams to larger organizations.

Pros

• Simple to use and set up
• Captures real-time feedback directly from website visitors
• Customizable to fit specific needs
• Integrates with popular tools for better data management
• Easy-to-use templates
• Allows you to select questions from a question library to create more targeted surveys

Cons

• Limited advanced features in lower-tier plans
• May not be suitable for very small businesses due to pricing
• Some users may need more advanced filtering

9. ProProfs Survey Maker

Image source: G2

ProProfs Survey Maker is a survey creation tool designed to help businesses and individuals create surveys, quizzes, and polls quickly.

It’s known for its simplicity and flexibility, making it suitable for those who need to gather feedback, conduct assessments, or engage audiences with interactive content. For businesses, it can help you determine customer satisfaction through online surveys.

User rating

ProProfs Survey Maker has a user rating of 4.3 out of 5 based on 44 reviews on G2.

Image source: G2

Best for

ProProfs Survey Maker is for businesses, educators, and individuals who need a straightforward way to create and distribute surveys or quizzes. 

Key features

• Drag-and-drop builder: Easily create surveys and quizzes with a simple drag-and-drop interface.
• Customizable templates: Choose from a variety of templates to suit your needs.
• Automated scoring: Automatically score quizzes and surveys, ideal for assessments and exams.
• Multiple question types: Use different formats like multiple choice, rating scales, and open-ended questions.
• Real-time analytics: Get instant insights with real-time analytics and reports.

Supported platforms

ProProfs Survey Maker works on both web and mobile platforms, making it easy to create and manage surveys from any device.

Integrations

ProProfs integrates with Mailchimp, Google Analytics, and Salesforce, helping you manage and analyze your survey data more effectively.

Customer support

ProProfs offers support through a help center, email, live chat, and phone support, ensuring users have multiple ways to get help.

Pricing

ProProfs Survey Maker offers a free plan with basic features. Paid plans start at $19.99/month, providing access to more advanced features, unlimited surveys, and additional customization options. Higher-tier plans offer further capabilities, including white-labeling and enhanced support.

Pros

• Easy to use, even for beginners
• Wide range of customizable templates
• Automated scoring is suitable for quizzes and exams
• Real-time analytics provide instant insights

Cons

• Reports require a lot of work before they are ready to use
• Advanced features are available only in higher-tier plans
• Some integrations may require additional setup

Best Customer Feedback Tools Comparison Table

Choosing the right customer feedback tool is essential for understanding your users and improving their experience. If you’re looking for the perfect tool to measure customer satisfaction, below is a comparison table of all the tools we’ve reviewed:

	FullSession	Survey Monkey	Typeform	Zonka Feedback	SurveySparrow	Jotform	Qualtrics	Qualaroo	ProProfs Survey Maker
Real-time feedback	✔	✔	✔	✔	✔	✔	✔	✔	✔
Customizable forms	✔	✔	✔	✔	✔	✔	✔	✔	✔
Multi-platform support	✔	✔	✔	✔	✔	✔	✔	✔	✔
Heatmaps	✔	✘	✘	✘	✘	✘	✘	✘	✘
Session recordings	✔	✘	✘	✘	✘	✘	✘	✘	✘
Sentiment analysis	✔	✔	✔	✔	✘	✘	✔	✔	✘
Conversion funnel analysis	✔	✘	✘	✘	✘	✘	✘	✘	✘
Error tracking	✔	✘	✘	✘	✘	✘	✘	✘	✘
Monthly pricing	$39	$99	$29	$79	$39	$39	n/a	$39.99	$19.99

Best 9 Customer Feedback Tools: Our Verdict

After comparing the top customer feedback tools, FullSession emerges as the best option. Here’s why:

• It seamlessly integrates feedback collection with existing website design
• It boosts customer engagement through interactive feedback mechanisms
• It provides real-time insights for swift issue resolution and decision-making
• It improves understanding of user needs and preferences via detailed session replays
• It prioritizes website improvements based on user data and behavior patterns
• It offers a cost-effective solution for gathering and analyzing customer insights

FullSession offers all these benefits and more, making it the top choice for businesses serious about improving customer experiences through feedback collection.

Book a demo today to see FullSession in action and discover how it can transform your feedback process.

Conclusion About Best 9 Customer Feedback Platforms

Customer feedback tools are crucial for any online business that wants to understand its customers and improve their experience.

These platforms allow you to gather insights directly from users, helping you make informed decisions that can enhance your products, services, and overall customer satisfaction. They are not just about collecting data—they’re about turning that data into actionable insights that can drive real growth.

Among the many options available, FullSession shines as a top choice. It offers powerful features like real-time tracking, advanced heatmaps, and robust privacy protections, all designed to give you a clear view of your customers’ experiences. If you want to take your customer feedback process to the next level, FullSession is definitely worth exploring.

Ready to see how FullSession can help your business grow? Book a demo today and discover the difference it can make for your customer feedback strategy.

Want to learn more about other tools with customer feedback tools? Here are more comparison guides:

• Hotjar vs FullStory
• Mixpanel vs Amplitude
• Google Analytics vs Amplitude
• Amplitude alternatives
• Userzoom vs UserTesting
• Crazy Egg vs Hotjar
• Mouseflow vs VWO

FAQs About Customer Feedback Tools

What is a customer feedback platform?

A customer feedback platform is a software solution that allows businesses to collect, analyze, and manage feedback from their customers. These platforms help companies gather insights on customer experiences, satisfaction, and preferences through surveys, forms, and other feedback methods, enabling them to improve their products, services, and overall customer experience.

Check out these Hotjar alternatives for more information.

What is the best tool to get customer feedback?

The best tool to get customer feedback depends on your specific needs. However, FullSession is highly recommended for its comprehensive features, including session recordings, heatmaps, and customizable customer surveys, which provide deep insights into user behavior. Plus, managing feedback is easy thanks to its intuitive dashboard.

What is customer feedback in CRM?

Customer feedback in CRM (Customer Relationship Management) refers to the collection and integration of customer opinions, experiences, and satisfaction data into the CRM system. This feedback helps businesses track customer sentiments, identify areas for improvement, and tailor their interactions to better meet customer needs.

What is the platform to analyze guest feedback?

A platform like FullSession is ideal for analyzing guest feedback. This tool offers advanced analytics, real-time feedback collection, and customizable reporting, making it easy to understand and act on guest opinions to improve their overall experience.

Is there a free customer feedback tool?

Some of the options we’ve mentioned above, including FullSession, offer a free trial. If you want to create simple surveys for free, you can use Google Forms.

Why do you need to measure customer satisfaction?

Gathering customer insights helps you measure customer loyalty, retention, satisfaction, and other important metrics. Measuring customer satisfaction will help you determine what you need to do to improve your customer journey even further (or fix issues that lead to negative feedback).

What are the different customer feedback metrics?

Customer feedback metrics include several key measurements. Customer Satisfaction Score (CSAT) gauges overall satisfaction with a product or service. Net Promoter Score (NPS) assesses customer loyalty by asking how likely they are to recommend your business. Customer Effort Score (CES) evaluates the ease of interaction or problem-solving for customers.

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Marketing analytics tools are your secret weapon for understanding how your campaigns perform and how users interact with your brand. These tools turn data into actionable insights, helping you fine-tune your strategies and boost results.

FullSession is one of the best tools for achieving this. It offers real-time tracking and heatmaps that reveal exactly how users engage with your site. Curious to see how it works?

The right tool can transform your marketing efforts, but with so many options, finding the perfect fit can be tricky. This article will guide you through the essentials to help you make the best choice.

Key Takeaways

• FullSession is a user behavior analytics software offering real-time session recordings and replay, interactive heatmaps, conversion funnel analysis, error tracking, and more It’s ideal for e-commerce businesses, SaaS companies, and digital marketers. FullSession supports advanced user segmentation and provides tools for gathering direct user feedback. It is also fully compliant with GDPR, CCPA, and PCI standards. Pricing starts at $39/month with a 20% discount for annual plans. Book a demo today.
• Google Analytics is a free website analytics tool used to track website traffic, user behavior, and conversion rates. It’s widely adopted by businesses of all sizes and integrates seamlessly with other Google products. However, it has a steep learning curve for beginners and limited support in its free version.
• Supermetrics is a data integration platform that simplifies data collection from various marketing platforms, making it easier to analyze and report on your marketing efforts.  Supermetrics offers data connectors and automated reporting features. It’s suitable for digital marketers, agencies, and businesses that need to aggregate data from multiple sources but can have a steep learning curve for beginners. Pricing starts at $29/month.
• Semrush is an all-in-one digital marketing tool known for its SEO, competitor analysis, and keyword research capabilities. It’s for digital marketers, SEO specialists, and businesses of all sizes. Semrush offers tools for site audits, backlink tracking, content optimization, and social media analytics. Pricing starts at $139.95/month, which can be expensive for small businesses.
• Adobe Analytics is a premium web analytics tool offering advanced segmentation, cross-channel tracking, and predictive analytics. It’s suitable for large enterprises and digital marketing teams that require in-depth analysis across multiple channels. Adobe Analytics is known for its comprehensive features but comes with a high cost and a steep learning curve. Pricing is customized based on business needs.
• Heap is a digital insights platform that automatically tracks all user interactions on websites and apps, allowing for retroactive analysis and detailed funnel tracking. It’s suitable for businesses looking for hassle-free event tracking without manual setup. Heap can be expensive for larger teams, and its comprehensive data capture approach might result in data overload. Pricing is custom.
• Sprout Social is a social media management platform that helps businesses manage and optimize their social media presence. It’s suitable for social media managers, marketing teams, and customer service teams across businesses of all sizes. Sprout Social offers social media scheduling, unified inbox, social listening, and in-depth analytics. However, the cost can be too high for small companies. Pricing starts at $249/seat/month.
• Mailchimp is a marketing automation and email marketing platform originally focused on email marketing but now covers social media ads and audience management. It’s for small to medium-sized businesses, e-commerce stores, and startups. Mailchimp offers features like email automation, audience segmentation, and landing pages. The free plan covers basic email marketing, with paid plans starting at $20/month.
• Mixpanel is a product analytics platform that provides deep insights into user behavior through advanced event tracking, funnels, cohort analysis, and A/B testing. It’s useful for tech, SaaS, and mobile app industries. Mixpanel offers a free plan with basic features, while paid plans start at $28/month. The platform has a steeper learning curve, especially for beginners.
• Tableau is a visual analytics platform that turns raw data into interactive dashboards and reports. It’s suitable for businesses of all sizes, particularly those with large data volumes. Tableau is known for its excellent data visualization capabilities and customizable dashboards, but advanced features may require a deeper understanding of data analysis concepts. Pricing starts at $35/user/month for Tableau Viewer.

Let’s go into deeper detail for each marketing analytics tool.

Best 10 Marketing Analytics Tools Right Now

Whether you’re looking to track user behavior, optimize conversions, or gain valuable insights into your audience, here are the top marketing analytics tools available today.

1. FullSession (Get a demo)
2. Google Analytics
3. Supermetrics
4. Semrush
5. Adobe Analytics
6. Heap
7. Sprout Social
8. Mailchimp
9. Mixpanel
10. Tableau

1. FullSession

FullSession is a powerful user behavior analytics tool designed to give you complete visibility into how users engage with your website. It allows you to track real-time interactions, analyze patterns, and optimize your site to improve performance and conversions. 

With its easy-to-use dashboard, you can go beyond basic metrics and see exactly how users navigate your site through session recordings and heatmaps.

Identify problem areas, improve usability, and fine-tune your website to enhance user experience and performance. FullSession also helps you pinpoint conversion blockers and optimize key touchpoints through conversion funnel analysis and error tracking, reducing drop-offs in your sales funnels.

Additionally, FullSession allows you to gather direct feedback from users, understand their frustrations, and address issues in real time. Privacy is a priority, and FullSession ensures user data is protected, complying with GDPR, CCPA, and PCI standards.

Best for

FullSession is perfect for:

• E-commerce businesses
• SaaS companies
• Digital marketers
• UX designers
• Data analysts
• Quality assurance teams
• Product development teams
• Customer support teams
• Customer experience professionals
• Marketing agencies

Key features

• User segmentation: Group users based on different criteria to find patterns and improve their experience.
• Session recordings: Capture and replay user sessions to find issues and predict future behavior while keeping sensitive data secure.
• Interactive heatmaps: See where users click, scroll, and move their mouse to understand what works best on your site.
• Feedback forms: Create custom forms to get user feedback, and connect it to session recordings for deeper insights.
• Conversion tools: Find out why users drop off in your sales process and make changes to boost conversions.
• Error detection: Automatically spot website issues like JavaScript errors and network problems to fix them before they affect users.

Supported platforms

FullSession tracks user behavior on websites, including mobile web users. However, it doesn’t support tracking within mobile apps.

Integrations

FullSession connects easily with your favorite apps, using open APIs, native integrations, webhooks, and Zapier to keep your workflows smooth.

Customer support

FullSession offers support through live chat and email, plus a help center with useful resources.

Pricing

FullSession offers three paid plans—Starter, Basic, and Enterprise—designed for all business sizes. 

The Starter plan costs $39 per month, including key features, unlimited heatmaps, and up to 5,000 session recordings. If you opt for an annual plan, you’ll save 20%.

Check the Pricing page to learn more.

Pros

• Tracks dynamic elements in real time for detailed insights
• Processes heatmaps quickly without slowing down your site
• Protects user privacy by excluding sensitive data
• Manages large data sets efficiently, showing key insights fast
• Limits tracking to your site, preventing data misuse
• Supports cross-team collaboration with unified data

Cons

• Doesn’t track user behavior in mobile apps

Book a demo to learn more.

2. Google Analytics

Image source: G2

Google Analytics is a free analytics tool that helps you track and analyze your website traffic. It gives you detailed insights into how visitors interact with your site, helping you make better decisions to improve your online presence.

You can see what users are doing on your site, measure how well your marketing campaigns are performing, and learn more about your audience.

User rating

Google Analytics has an average user rating of 4.5 out of 5 stars based on 6,395 reviews on G2.

Image source: G2

Best for

Google Analytics is for both small businesses and large enterprises. It’s suitable for e-commerce websites, digital marketers, data analysts, content creators, and agencies managing multiple clients.

Key features

• Real-time tracking: See what’s happening on your website as it happens, including active users and their actions.
• Audience insights: Learn about your visitors’ demographics and location to better target your content and marketing.
• Behavior tracking: Find out which pages users visit, how long they stay, and where they leave your site.
• Conversion tracking: Measure key actions like form submissions and purchases to see how well your site is performing.
• Custom reports and dashboards: Create personalized reports and dashboards that focus on the marketing metrics that matter most to you.
• Event tracking: Track specific actions like clicks, video plays, and downloads to understand user engagement.

Supported platforms

Google Analytics is a web-based tool that you can use on any device with a browser. It also has mobile apps for iOS and Android.

Integrations

As part of the Google Marketing Platform, Google Analytics works well with other Google services like Google Ads, Google Tag Manager, and Google Search Console. It also integrates with many third-party platforms, including WordPress and Shopify.

Customer support

Google Analytics offers a help center with detailed guides, a community forum, and video tutorials. You can also get support through email or live chat, but only with a paid plan.

Pricing

Google Analytics is free for most users, offering basic features at no cost. For businesses needing more advanced features, Google offers Google Analytics 360, a premium version with additional capabilities and dedicated support.

Google Analytics 360 starts at around $50,000 per year, which makes it a big investment for large enterprises.

Pros

• Offers many tools for tracking and analyzing website data
• Accessible to businesses of all sizes without any cost
• Works well with other Google products and many third-party tools
• Allows you to create custom reports and dashboards tailored to your needs
• Provides up-to-the-minute insights into your website activity

Cons

• Can be complex for beginners, with many advanced features that take time to learn
• Some users worry about data privacy when using Google’s tools
• Getting timely help from Google support can be challenging if you’re using the free version

3. Supermetrics

Image source: G2

Supermetrics is a data integration platform that helps you gather data from various marketing platforms into one place, making it easier to analyze and report on your marketing efforts. 

Whether you’re using Google Sheets, Excel, or a data warehouse, Supermetrics simplifies pulling historical data from different marketing data sources so you can focus on making decisions.

User rating

Supermetrics has an average rating of 4.4 out of 5 stars based on 769 reviews on G2.

Image source: G2

Best for

Digital marketers, agencies, data analysts, e-commerce businesses, and content marketers use Supermetrics. It’s suitable for businesses of all sizes that need to bring data from different sources together in one place.

Key features

• Data connectors: Supports over 70 data connectors, including Google Ads, Facebook Ads, LinkedIn, and Twitter.
• Automated reporting: Set up reports to run automatically, so you always have the latest data without manual updates.
• Cross-platform data collection: Easily pull data from multiple platforms into Google Sheets, Excel, or your preferred data warehouse.
• Customizable templates: Use or create templates to make reporting easier.
• Data blending: Combine data from different sources for a complete view of your marketing performance.

Supported platforms

Supermetrics supports both desktop and mobile platforms.

Integrations

Supermetrics integrates with many marketing and analytics platforms, such as Google Analytics, Facebook Ads, LinkedIn Ads, HubSpot, Mailchimp, and over 70 other services. This makes it easy to pull all your marketing data into one place.

Customer support

Supermetrics offers support through a help center with guides, a community forum, and email support. Users on higher-tier plans may get priority support, which can be helpful for complex data issues.

Pricing

Supermetrics offers different pricing plans based on the connectors and features you need. Prices start at $29 per month for basic plans, which include a few connectors and limited data queries.

For more advanced needs, custom enterprise plans are available with more connectors, higher query limits, and dedicated support.

Pros

• Makes it easy to gather data from multiple platforms in one place
• Supports various connectors for different marketing needs
• Saves time by automating data collection and reporting
• Offers customizable templates to simplify reporting
• Works well with popular tools like Google Sheets and Data Studio

Cons

• Pricing can be high, especially for smaller businesses
• Has a learning curve, particularly for complex reports
• Lower-tier plans have limited customer support, which could be an issue for some users

4. Semrush

Image source: G2

Semrush is a digital marketing tool that helps businesses improve their online visibility and drive more traffic to their websites. Known for its search engine optimization capabilities, Semrush offers a tools for keyword research, competitor analysis, backlink tracking, and content optimization.

User rating

Semrush has an average user rating of 4.5 out of 5 stars based on 2,144 reviews on G2.

Image source: G2

Best for

Semrush is for diverse professionals, including digital marketers, SEO specialists, content creators, and small to large businesses.

Key features

• Keyword research: Find the best keywords to target with insights into search volume, keyword difficulty, and competition to widen the reach of your marketing campaigns.
• Competitor analysis: Monitor your competitors’ strategies, track their rankings, and uncover their top-performing keywords.
• Site audit: Identify and fix on-site SEO issues to improve your website’s health and performance.
• Backlink tracking: Analyze your backlink profile and identify opportunities to build high-quality links.
• Content optimization: Optimize your content for search engines with SEO recommendations and on-page analysis tools.
• PPC advertising tools: Manage and optimize your pay-per-click campaigns with insights into keyword performance and ad strategies.
• Social media analytics: Track and analyze your social media performance, monitor your brand’s presence across platforms, and refine your social media strategy.

Supported platforms

Semrush is a web-based tool that can be accessed from any device with a browser. It also offers a mobile app for on-the-go access to your data and reports.

Integrations

Semrush integrates with several other tools and platforms, including Google Analytics, Google Search Console, Trello, and HubSpot.

Customer support

Semrush offers customer support through email, live chat, and phone. There’s also a comprehensive help center with tutorials, guides, and a community forum where users can share tips and advice.

Pricing

Semrush offers several pricing plans to fit different needs. The Pro plan starts at $139.95 per month, offering access to all the basic tools.

For more advanced features and higher limits, the Guru and Business plans are available, starting at $249.95 and $499.95 per month, respectively.

Pros

• Comprehensive SEO and digital marketing tools in one platform
• Detailed competitor analysis to help you stay ahead
• Keyword research tools with in-depth data
• Regular updates and new features keep it current
• Offers various integrations to streamline workflows

Cons

• Pricing can be high, especially for smaller businesses
• Navigating the platform can be difficult
• The add ons can get pricey

5. Adobe Analytics

Image source: G2

Adobe Analytics is a web analytics platform that helps businesses understand their website and digital marketing efforts. It tracks and analyzes user behavior across different channels, offering detailed reports to help you optimize your strategies.

Part of the Adobe Experience Cloud, it’s suitable for companies needing deep insights into their customer data.

User rating

Adobe Analytics has an average user rating of 4.1 out of 5 stars based on 1,013 reviews on G2.

Image source: G2

Best for

Adobe Analytics is recommended for large businesses and organizations with complex data needs. It’s for digital marketers, data analysts, and companies that need detailed reporting, advanced segmentation, and cross-channel tracking.

Key features

• Advanced segmentation: Break down your audience into specific groups to understand different behaviors and trends.
• Real-time analytics: Track user behavior and campaign performance as they happen, allowing quick changes.
• Cross-channel tracking: Follow customer journeys across web, mobile, and social media.
• Custom reports: Build reports focused on the metrics that matter most to your business.
• Predictive analytics: Use AI to predict future trends based on past data.
• Data visualization: Turn complex data into easy-to-understand visuals.

Supported platforms

Adobe Analytics works on any device with a browser. It supports tracking across websites, mobile apps, social media, and more.

Integrations

Adobe Analytics connects with other Adobe Experience Cloud products like Adobe Campaign and Adobe Target. It also has data integration capabilities with third-party tools and platforms, giving you a full view of your data.

Customer support

Adobe Analytics offers support through email, phone, and live chat. There’s also a help center with guides, tutorials, and a community forum where users can share tips. If you have a paid plan, you can also contact Adobe support via telephone.

Pricing

Adobe Analytics is a premium tool with pricing based on your business needs. It’s typically on the higher end, reflecting its advanced features. To get a quote, you’ll need to contact Adobe directly.

Pros

• Offers detailed segmentation and reporting
• Real-time analytics for quick insights
• Works well with other Adobe products
• Predictive analytics powered by AI
• Tracks user behavior across multiple channels

Cons

• The interface can be complex and takes time to learn
• Data reports can be complex
• Some users may find data storage lacking, which can prevent long-term analysis

6. Heap 

Image source: G2

Heap is a digital insights platform designed to help businesses track and understand user behavior on their websites and mobile apps.

Unlike traditional analytics tools, Heap automates data collection for every user interaction—clicks, taps, swipes, form submissions, and more—without needing to set up manual tracking events. 

This makes it easier to gather comprehensive data and gain insights into how users interact with your digital products.

User rating

Heap has an average rating of 4.4 out of 5 stars based on 1,087 reviews on G2.

Image source: G2

Best for

Heap is suitable for businesses of all sizes, from startups to large enterprises. It’s particularly useful for product managers, UX designers, digital marketers, and data analysts who want to track and analyze user behavior without the hassle of manual event tracking.

Key features

• Automatic event tracking: Captures all user interactions on your site or app without manual setup.
• User journey analysis: Understand the paths users take through your site and identify where they drop off.
• Funnel analysis: Track conversion funnels to see where users are abandoning key processes and optimize those touchpoints.
• Segmentation: Break down user data by different criteria to identify patterns among various user groups.
• Retention analysis: Measure how well you retain users over time and identify factors that contribute to user loyalty.
• Data visualization: Create clear, visual reports to make data easier to understand and share with your team.

Supported platforms

Heap supports tracking on websites and mobile apps. It works across all major browsers and mobile platforms, including iOS and Android.

Integrations

Heap integrates with popular CRMs, marketing platforms, and data warehouses. This includes integrations with Salesforce, Google Analytics, Slack, and more, allowing you to combine Heap data with other sources for a fuller picture.

Customer support

Heap offers customer support through email and live chat. They also provide a comprehensive help center with guides, tutorials, and a community forum where users can ask questions and share advice.

Pricing

Heap offers a free plan that includes basic features, making it accessible to startups and small businesses. For more advanced features and higher data limits, you need to contact their sales team for a direct quote.

Pros

• Automatically tracks all user interactions, saving time on setup
• User-friendly interface with powerful analysis tools
• Provides detailed insights into user journeys and conversion funnels
• Flexible segmentation and retention analysis features
• Free plan available for smaller teams or those just starting out

Cons

• Some components can be difficult to set up
• Pricing can be high for businesses needing more extensive data or advanced capabilities
• Limited direct customer support options for lower-tier plans

7. Sprout Social

Image source: G2

Sprout Social is a social media management platform designed to help businesses streamline their social media efforts, engage with their audience, and analyze performance.

Whether you’re managing multiple social accounts or looking to improve your brand’s social presence, Sprout Social offers the tools you need to manage everything from scheduling posts to tracking social interactions and optimizing marketing activities.

User rating

Sprout Social has an average rating of 4.4 out of 5 stars based on 3,454 reviews on G2.

Image source: G2

Best for

Sprout Social is a social media marketing hub for businesses of all sizes, from small startups to large enterprises. It’s for social media managers, marketing analysts, and customer service teams who need to manage multiple social accounts, schedule content, engage with followers, and analyze the impact of their social media efforts.

Key features

• Social media scheduling: Plan and schedule your posts across multiple platforms from one unified calendar.
• Unified inbox: Manage all your social messages in one place, making it easy to respond to customers and followers quickly.
• Social listening: Monitor brand mentions, track keywords, and keep tabs on industry trends to stay ahead of the conversation.
• In-depth analytics: Get detailed reports on your social media performance, including engagement, reach, and follower growth, to improve your social media campaigns.
• Collaboration tools: Easily collaborate with your team by assigning tasks, sharing content ideas, and managing approvals all within the platform.
• CRM integration: Integrate with CRM systems to track social interactions and maintain customer relationships seamlessly.

Supported platforms

Sprout Social supports all major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. It also provides mobile apps for iOS and Android.

Integrations

Sprout Social integrates with many tools, including CRM systems, Google Analytics, and marketing platforms. These integrations make it easier to connect your social media efforts with other parts of your marketing strategy.

Customer support

Sprout Social offers customer support through email, live chat, and phone. They also provide a comprehensive help center with tutorials, guides, and a community forum where users can share tips and advice.

Pricing

Sprout Social offers a 30-day free trial, so you can explore its features before committing. After the trial, pricing starts at $249 per seat per month for the Standard plan, which includes core features and up to five social profiles.

For teams needing more advanced capabilities and reporting, there are higher-tier plans available, including the Professional and Advanced plans, which offer additional features like custom reporting and automated workflows.

Pros

• Intuitive interface that makes managing social media simple
• Comprehensive analytics and reporting to measure social media performance
• Unified inbox streamlines social media engagement
• Social listening tools to monitor brand reputation and trends
• Collaboration features that make team management easy

Cons

• The platform is frequently slow
• Large learning curve for advanced features
• Help center can be difficult to navigate

8. Mailchimp All-in-One Marketing Platform

Image source: G2

Mailchimp is a marketing automation and email marketing platform that’s well-known for making it easy to manage and grow your business’s outreach efforts.

While it started out as an email marketing tool, Mailchimp has evolved into an all-in-one solution that helps you handle everything from email campaigns to social media ads and audience management.

User rating

Mailchimp has an average user rating of 4.4 out of 5 stars based on 5,196 reviews on G2.

Image source: G2

Best for

Mailchimp works well for small to medium-sized businesses, e-commerce shops, and startups that need a flexible marketing platform. It’s suitable for marketing teams, content creators, and entrepreneurs who want to manage email marketing, automate customer interactions, and run social media ads.

Key features

• Email marketing: Build and send targeted email campaigns with Mailchimp’s easy drag-and-drop editor and customizable templates.
• Marketing automation: Set up automated customer journeys with personalized messages, ensuring you stay in touch at the right moments.
• Audience management: Segment your audience to deliver more relevant content that resonates with each group.
• Social media ads: Create and run ads on platforms like Facebook and Instagram directly through Mailchimp.
• Landing pages: Quickly design and publish landing pages to capture leads and drive conversions without needing extra tools.
• Embedded analytics and reporting: Monitor how your campaigns are performing with detailed reports that help you fine-tune your strategy across multiple marketing channels.

Supported platforms

Mailchimp is available on both web and mobile platforms, so you can manage your marketing efforts from anywhere. It also integrates smoothly with popular CMS, e-commerce, and social media platforms.

Integrations

Mailchimp connects with tools like Shopify, WooCommerce, WordPress, Salesforce, and Google Analytics. These integrations make it easy to bring all your marketing efforts together in one place.

Customer support

Mailchimp offers support via email, live chat, and a rich help center filled with guides, tutorials, and community resources. If you opt for a higher-tier plan, you’ll also get priority support with quicker response times.

Pricing

Mailchimp has a free plan that covers basic email marketing, making it suitable for small businesses just starting out. Paid plans begin at $20 per month, offering more advanced features like automation and audience segmentation.

As your business grows, you can upgrade to Standard or Premium plans, which offer even more capabilities, with pricing depending on the size of your audience.

Pros

• User-friendly interface makes campaign management a breeze
• Combines multiple marketing tools into one platform
• Strong email marketing and automation features
• Free plan available
• Integrates easily with popular e-commerce and marketing tools

Cons

• Doesn’t support affiliate marketing
• Some users find navigating the platform a bit tricky at times
• Might have difficulties with WordPress integration 

9. Mixpanel

Image source: G2

Mixpanel is a product analytics platform designed to help businesses track and understand user interactions on their websites and mobile apps. Mixpanel dives deep into user behavior, giving you insights into how people engage with your product or service.

Mixpanel can track specific actions, or “events,” that users take, such as clicking a button, completing a purchase, or using a particular feature.

User rating

Mixpanel has an average rating of 4.6 out of 5 stars based on 1,124 reviews on G2.

Image source: G2

Best for

Mixpanel is a suitable option for businesses that need detailed insights into user behavior, particularly those in tech, SaaS, and mobile app industries. It’s for product managers, UX designers, and data analysts who need to understand how users interact with their product features and where they might drop off. 

Key features

• Event tracking: Track specific user actions (like clicks, purchases, or feature usage) to understand how users interact with your product.
• Funnels: Analyze user paths through your site or app to identify where they drop off and how to improve conversion rates.
• Cohort analysis: Group users based on their behavior and track how these groups engage with your product over time.
• Retention reports: Measure how well you retain users and understand the factors that contribute to their long-term engagement.
• A/B testing: Test different versions of your product features or marketing initiatives to see what works best.
• Custom dashboards: Build dashboards that highlight the metrics most important to your business, making it easy to monitor key performance indicators.

Supported platforms

Mixpanel works across web and mobile platforms, supporting both iOS and Android apps. It can track user interactions on websites, mobile apps, and even connected devices.

Integrations

Mixpanel integrates with Salesforce, Segment, Slack, Zapier, and more. These integrations help you combine Mixpanel data with other sources for a more complete view of your business performance.

Customer support

Mixpanel offers customer support through email, live chat, and a detailed help center with guides, tutorials, and a community forum. Higher-tier plans include access to a dedicated customer success manager for more personalized support.

Pricing

Mixpanel offers a free plan that includes basic features and up to 20M events per month. Paid plans start at $28 per month, providing access to more advanced features, higher event limits, and additional support options. 

For larger enterprises with more complex needs, Mixpanel offers custom pricing tailored to your specific requirements.

Pros

• Detailed event tracking offers deep insights into user behavior
• Many tools for analyzing funnels, cohorts, and retention
• Flexible dashboards let you focus on the metrics that matter most
• Free plan available, making it accessible for small teams
• Integrates with other tools to enhance your analytics capabilities

Cons

• Some users find certain report types unintuitive 
• A large number of features can be overwhelming 
• Some users may find the interface complex when first getting started

10. Tableau

Image source: G2

Tableau is a visual analytics platform that helps businesses turn raw data into insightful, interactive dashboards and reports.

Known for its user-friendly interface, Tableau allows users to easily connect to various data sources, analyze complex data sets, and create visual representations that are easy to understand and share.

User rating

Tableau has an average user rating of 4.4 out of 5 stars based on 2,131 reviews on G2.

Image source: G2

Best for

Tableau is suitable for businesses with large volumes of data that need to be analyzed and visualized. It’s for data analysts, business intelligence teams, marketers, and decision-makers who need to present complex data in a visually appealing and understandable way.

Key features

• Data visualization: Create interactive and shareable dashboards that transform raw data into visual insights.
• Data integration: Connect to multiple data sources, including spreadsheets, databases, cloud services, and big data sources, to unify your data analysis.
• Real-time analytics: Analyze data in real time, enabling quicker responses to changing business conditions.
• Custom dashboards: Build personalized dashboards tailored to your specific needs, with drag-and-drop functionality for easy customization.
• Collaborative features: Share dashboards and insights with team members and stakeholders, fostering a data-driven culture within your organization.
• Mobile support: Access and interact with dashboards on the go with Tableau’s mobile app, ensuring you stay informed anytime, anywhere.

Supported platforms

Tableau is available as a desktop application, a cloud-based solution (Tableau Online), and as an on-premises server (Tableau Server). It supports integration with several data sources, including SQL databases, Excel, Google Sheets, Salesforce, and more.

Integrations

Tableau integrates with numerous data sources and platforms, including Salesforce, Google Analytics, AWS, and Microsoft Excel. These integrations make it easy to pull in data from various systems and create comprehensive reports.

Customer support

Tableau provides customer support through various channels, including email, live chat, and phone. They also offer extensive online resources, including tutorials, guides, a knowledge base, and a community forum where users can share tips and ask questions.

Pricing

Paid plans start at $35 per user per month for Tableau Viewer, which includes desktop and web-based tools that let users interact with dashboards and visualizations.

Other plans, like Tableau Explorer and Tableau Creator, are available at higher price points, depending on the level of access and features needed. Tableau also offers pricing options for teams and enterprises, with custom solutions available.

Pros

• Makes complex data easy to understand
• Integrations with data sources and other tools
• Real-time data analysis helps businesses make quick decisions
• Highly customizable dashboards to meet specific business needs
• Strong community support and extensive online resources

Cons

• Initial setup and learning curve can be challenging for beginners
• Slow performance for large datasets 
• Advanced features may require a deeper understanding of data analysis concepts

Best 10 Marketing Analytics Tools: Comparison Table

When it comes to choosing the right marketing analytics tool, it’s essential to compare key features that matter most to your business. 

Below is a comparison table highlighting some of the top tools available, with FullSession leading the pack in terms of real-time insights, privacy, and ease of use.

	FullSession	Google Analytics	Supermetrics	Semrush	Adobe Analytics	Heap	Sprout Social	Mailchimp	Mixpanel	Tableau
Session recordings	✔	✘	✘	✘	✘	✔	✘	✘	✘	✘
Heatmaps	✔	✘	✘	✘	✘	✘	✘	✘	✘	✘
Customer feedback tools	✔	✘	✘	✘	✘	✘	✔	✘	✘	✘
Conversion funnel analysis	✔	✔	✘	✔	✔	✔	✘	✘	✔	✘
Error tracking	✔	✘	✘	✘	✔	✔	✘	✘	✘	✘
Social media analytics	✘	✘	✘	✔	✘	✘	✔	✔	✘	✘
Email marketing	✘	✘	✘	✘	✘	✘	✘	✔	✘	✘
Monthly pricing	$39	Free	$29	$139.5	n/a	n/a	$249	$20	$28	$35

If you want to learn more about marketing analytics software, check out these comparison guides:

• Hotjar vs FullStory
• Mixpanel vs Amplitude
• Google Analytics vs Amplitude
• Amplitude alternatives
• Userzoom vs UserTesting
• Crazy Egg vs Hotjar
• Mouseflow vs VWO

Best 10 Marketing Analytics Tools: Our Verdict

When it comes to choosing the best marketing analytics tool, FullSession stands out as the top option. It offers real-time tracking of dynamic elements, giving you precise insights into user behavior as it happens. The heatmap processing is lightning-fast and doesn’t slow down your site, ensuring a smooth experience for your users.

FullSession also prioritizes user privacy by excluding sensitive data from recordings, so you can trust that your data practices are secure. It’s built to handle large data sets efficiently, allowing you to quickly uncover key insights. Plus, it limits tracking strictly to your site, preventing any misuse of data.

Collaboration is made easy with FullSession, as it unifies team efforts on one platform, making it simple for everyone to work together.

To see why FullSession is the right marketing analytics tool for you, book a demo today.

Conclusion About Best 10 Marketing Analytics Tools

Understanding how your users interact with your website or app is crucial for any online business. The right digital analytics tools can provide you with the insights needed to optimize user experiences, boost conversions, and ultimately drive growth.

Whether you’re looking to track user behavior, analyze performance, or refine your marketing strategies, these tools offer the data-driven edge you need to stay competitive.

Among all the options, FullSession shines as a top choice. It not only gives you real-time insights but also ensures your data is secure and your site’s performance is top-notch. If you’re serious about taking your analytics to the next level, FullSession is definitely worth exploring.

Ready to see how FullSession can transform your business? Book a demo today and discover the difference it can make.

FAQs About Best Marketing Analytics Tools

What are the most used tools in marketing analytics?

Some of the most commonly used tools in marketing analytics include Google Analytics, SEMrush, Adobe Analytics, and Mixpanel. However, if you’re looking for a tool that provides real-time user insights and advanced heatmapping, FullSession is a standout option.

What are 5 digital marketing analytics that actually matter?

The five digital marketing analytics that truly matter are website traffic, conversion rates, bounce rates, user behavior tracking, and customer lifetime value. FullSession excels at tracking user behavior and conversion rates, helping you optimize your marketing efforts.

What are the 4 types of data analytics in marketing?

The four types of data analytics in marketing are descriptive (what happened), diagnostic (why it happened), predictive (what might happen), and prescriptive (what should be done). FullSession offers powerful tools for descriptive and diagnostic analytics, giving you clear insights into user behavior.

What is the best tool for analytics?

While there are many great web analytics tools out there, FullSession stands out as one of the best for its real-time tracking, heatmapping, and privacy-focused data handling. It’s especially useful for businesses looking to deeply understand and optimize user behavior.

What are the benefits of marketing analytics?

With the right marketing analytics tools, you can understand how your campaigns are performing, track customer behavior, and identify areas for improvement. Measuring marketing performance allows you to make data-driven decisions, optimize your marketing strategies, and ultimately increase conversions and ROI. With advanced marketing analytics tools like FullSession, you can gain deeper insights into user interactions and enhance the overall customer experience.

What other tools do you need?

Aside from a marketing analytics platform, you may also need a customer relationship management tool to manage and nurture your relationship with customers. CRMs and reporting tools work together to provide a complete picture of your customer journey. Check out these Hotjar alternatives for web analytics tools.

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The best website analytics tools are the backbone of any successful online business. They provide the insights needed to understand and improve user interactions.

FullSession is a prime example, offering real-time tracking and a strong focus on privacy. Curious how it works? Book a demo today and see for yourself.

The best tools can dramatically boost engagement and conversions by providing clear, actionable data. But with so many options, finding the right one can be a challenge.

This article will guide you through the best website visitor tracking software and help you choose the perfect fit for your business.

Key Takeaways

• FullSession is a user behavior analytics software designed to provide precise real-time insights into user behavior, making it ideal for optimizing digital experiences. It offers features such as session recordings, heatmaps, customer feedback, error analysis, and funnel and conversion tracking. FullSession integrates with APIs, native platforms, modern webhooks, and Zapier and complies with GDPR, CCPA, and PCI standards. Pricing starts at $39 per month with a 20% discount for annual plans. Book a demo to learn more.
• Google Analytics is a free web analytics tool that tracks user behavior, website traffic, and conversion rates. Key features include detailed traffic tracking, user behavior insights, and conversion tracking. Despite its strengths, Google Analytics has a steep learning curve for beginners, and its free version offers limited support. For larger enterprises, a premium version, Google Analytics 360, is available, though it comes at a higher cost with more advanced features.
• Adobe Analytics is a premium web analytics tool that excels in advanced segmentation, cross-channel tracking, and predictive analytics, making it best suited for large enterprises and digital marketing teams. Its robust feature set allows for detailed data analysis across multiple channels. However, Adobe Analytics is known for its high cost and steep learning curve, with pricing customized based on specific business needs, making it less accessible to smaller businesses.
• Mixpanel is a product analytics platform focused on helping businesses understand user behavior through advanced analytics and segmentation. It offers features like event tracking, A/B testing, cohort analysis, and user funnels. While powerful, Mixpanel can be challenging for beginners and has limited features in its lower-tier plans, often requiring additional customization. Paid plans start at $28 per month, but costs can escalate as data needs grow.
• Kissmetrics is a person-based analytics tool that dives deep into tracking customer journeys optimizing acquisition and retention efforts. It offers tools like funnel analysis, cohort analysis, and behavioral segmentation. However, Kissmetrics does not offer a free plan, with pricing starting at $299 per month, and it may require some setup time to fully leverage its features.
• Heap is a digital insights platform that automatically tracks all user interactions on websites and apps, allowing for retroactive analysis and detailed funnel tracking. However, Heap can be expensive for larger teams, and its “capture everything” approach may lead to data overload. A free plan is available, with custom pricing based on data needs, but higher-tier plans can become costly.
• Mouseflow is a digital experience analytics tool that provides session recordings, heatmaps, and form analytics to visualize user behavior. Mouseflow is user-friendly and offers a free plan with 500 recorded sessions per month. Paid plans start at $39/month. However, it might lack depth in raw data analysis and can become costly with higher data usage.

Let’s discuss all behavior analytics tools in detail.

Best 7 Web Analytics Tools Right Now

Every business needs to analyze customer behavior to make data-driven decisions for improving the customer journey and, in turn, maximizing conversions. 

If you’re not sure where to start, here are the most popular web analytics tools you can consider:

1. FullSession (Get a demo)
2. Google Analytics
3. Adobe Analytics
4. Mixpanel
5. Kissmetrics
6. Heap
7. Mixpanel

1. FullSession

FullSession is a powerful user behavior analytics software designed to give you a 360-degree view of user engagement, helping you visualize trends, optimize your website for peak performance, and enhance user experiences. 

Unique features like real-time session recordings, interactive heatmaps with instant data processing, and advanced segmentation allow you to dive deep into user behavior. 

FullSession also prioritizes user privacy, ensuring compliance with GDPR, CCPA, and PCI standards. 

Whether you’re diagnosing issues, optimizing conversion funnels, or gathering direct feedback, FullSession offers comprehensive tools to improve every aspect of your digital presence.

It’s also great for removing blockers that might hinder conversions. You can optimize key parts of the user journey, reduce drop-offs, and gather direct feedback to address user frustrations quickly.

Best for

FullSession is ideal for:

• E-commerce businesses
• SaaS companies
• Digital marketers
• UX designers
• Data analysts
• Quality assurance teams
• Product development teams
• Customer support teams
• Customer experience professionals

Key features

• Advanced user and event segmentation: FullSession lets you categorize website users based on various criteria like geographic location and frustration signals. This helps you identify behavior trends and optimize user journeys to increase engagement and conversions.
• Session recordings and replays: Capture video recordings of users visiting your site. You can replay sessions to diagnose issues, analyze user behavior, and even predict future actions. FullSession also ensures privacy by excluding sensitive data from recordings.
• Interactive heatmaps: Get immediate insights into user interactions with mouse movement, click, and scroll maps. You can test different page elements to see what works best, and there’s no impact on your site performance.
• Website feedback forms and reports: Create custom feedback forms to gather user insights on satisfaction, pain points, and requests. You can link these with session recordings to see what led to the feedback.
• Conversion and funnel optimization tools: Identify where users drop off and why. Experiment with different designs and content to improve conversion rates.
• Error analysis: Automatically detect website issues like JavaScript errors and network problems. FullSession helps you troubleshoot these issues quickly to prevent them from affecting the user experience.

Supported platforms

FullSession supports tracking user behavior on web platforms and can show mobile user recordings. However, it doesn’t support mobile apps.

Integrations

FullSession integrates smoothly with popular apps and platforms, including Shopify, WordPress, Wix, and BigCommerce. 

It also connects with open APIs, native integrations, modern webhooks, and Zapier, making it easy to fit into your existing workflow.

Customer support

You can reach FullSession customer support through live chat or email. There is also a comprehensive help center for any questions or issues.

Pricing

FullSession offers a 14-day free trial so you can test out its features without any upfront cost. After that, you can choose from three paid plans—Starter, Basic, and Enterprise. 

The plans are scalable, so you can start small and upgrade as your business grows.

The lowest-paid plan starts at $39 per month, which includes all the key features with unlimited heatmaps and up to 5,000 session recordings per month. Save up to 20% with an annual subscription and get FullSession at only $32 a month.

FullSession lets you save even more by integrating easily with other apps. Check out the Pricing page to learn more.

Pros

• Real-time tracking of dynamic elements
• Fast heatmap processing with no impact on site speed, no matter how many visitors you have
• Compliance with data privacy laws by excluding sensitive data
• Efficient management of large data sets
• Secure user behavior tracking limited to your site
• Facilitates cross-team collaboration on a single platform

Cons

• Doesn’t support mobile app tracking

If you’re looking to transform your digital experience, FullSession could be the tool you need. Top brands already trust FullSession to analyze and improve user behavior on their websites.

Book a demo today to see how FullSession can work for you.

2. Google Analytics

Image source: G2

Google Analytics is a web analytics tool that gives you a view of your website’s performance. 

It’s one of the most popular options out there, offering detailed insights into your site’s traffic, user behavior, and conversions.

With Google Analytics, you can see where your website visitors come from, what they do on your site, and how well your marketing efforts are working.

User rating

Google Analytics has an average rating of 4.5 out of 5 stars based on 6,388 reviews on G2.

Image source: G2

Best for

Google Analytics fits small to large businesses, digital marketers, content creators, e-commerce websites, and SEO professionals. It’s suitable for anyone who needs a free, all-in-one analytics tool.

Key features

• Traffic tracking: See where your visitors come from, whether it’s organic search, social media, or paid campaigns. This feature can also help you evaluate your SEO efforts.
• User behavior insights: Track how users move through your site, which pages they visit, and how long they stay.
• Conversion tracking: Set up goals and monitor conversions, whether it’s a purchase, sign-up, or any other key action.
• Audience segmentation: Break down your audience by demographics, location, device, and more to get a better understanding of your visitors.
• Multi-channel funnels: Analyze the different paths users take before converting, helping you understand the customer journey better.

Supported platforms

Google Analytics works on all major web browsers and supports both desktop and mobile devices. 

Integrations

Google Analytics connects seamlessly with other Google platforms, such as Google Ads, Google Tag Manager, Google Webmaster Tools, and Google Search Console. 

It also integrates with third-party tools like CRM systems, email marketing platforms, and e-commerce solutions.

Customer support

Google Analytics offers extensive documentation and a help center. While there’s no direct support for the free version, users can find answers through the help center, community forums, and online tutorials.

Pricing

Google Analytics is completely free, making it accessible to businesses of all sizes. For larger enterprises, there’s a premium version called Google Analytics 360, which offers more features and support, but it comes at a higher cost, starting at $50,000 per year.

Pros

• Free and easy to access
• Comprehensive data and reporting tools
• Seamless integration with other Google products
• Customizable reports and dashboards
• Large community and lots of documentation

Cons

• It can be tough for beginners to learn
• Limited support for the free version
• The amount of data can feel overwhelming
• May not be able to collect data when users have JavaScript disabled

3. Adobe Analytics

Image source: G2

Adobe Analytics is a high-end web analytics system designed for businesses that need detailed insights into their digital presence. 

Unlike free tools, Adobe Analytics offers a wide range of features that let you dig deep into your website data, track user behavior, and measure the success of your marketing across different channels.

With Adobe Analytics, you can segment your audience, create detailed reports, and visualize data in ways that help you understand and improve the customer journey.

User rating

Adobe Analytics has an average rating of 4.1 out of 5 stars based on 1,013 reviews on G2.

Image source: G2

Best for

Adobe Analytics is suitable for large businesses, digital marketing teams, data analysts, and anyone who needs advanced analytics and reporting capabilities. 

It’s particularly valuable for companies tracking complex user interactions across multiple websites and devices.

Key features

• Audience segmentation: Break down your audience into specific groups based on behavior, demographics, or other criteria to better understand your visitors.
• Cross-channel tracking: Monitor and analyze user interactions across various channels—web, mobile, social media, and more—for a full view of the customer journey.
• Real-time insights: Access up-to-the-minute customer data to make quick, informed decisions.
• Custom dashboards: Build personalized dashboards and reports that focus on the performance metrics that matter most to your business.
• Predictive analytics: Get AI-driven insights to predict future trends and behaviors based on data collected.

Supported platforms

Adobe Analytics works on all major web browsers and supports data tracking from both desktop and mobile devices. 

Aside from your own site, it also allows you to track all your data from apps, social media, and other digital channels.

Integrations

Adobe Analytics connects seamlessly with other Adobe Experience Cloud products, like Adobe Target and Adobe Campaign. It also integrates with various third-party tools, making it easy to connect your data sources.

Customer support

Adobe Analytics offers a range of support options, including a help center, online tutorials, and a community forum. 

Enterprise customers can also get personalized support through account managers and premium support plans.

Pricing

Adobe Analytics is a premium tool, and pricing depends on your business needs. It’s designed for large enterprises, so it can be expensive, but it offers features that free tools don’t. Adobe usually provides pricing quotes based on your specific requirements.

Pros

• Advanced analytics and audience segmentation
• Real-time data and predictive insights
• Seamless integration with other Adobe products
• Highly customizable dashboards and reports
• Strong cross-channel tracking support

Cons

• High cost, which may not suit small businesses
• Steep learning curve due to advanced features
• It might be too much for businesses with simpler needs

4. Mixpanel

Image source: G2

Mixpanel is a behavior analytics tool that helps you understand how users interact with your product. 

It focuses on user behavior, giving you comprehensive insights into what drives user engagement, retention, and conversions.

Mixpanel offers features like event tracking, funnel analysis, and cohort analysis. These tools let you see not just what users are doing but also why they’re doing it. This makes it easier to improve your product and keep users engaged.

User rating

Mixpanel has an average rating of 4.6 out of 5 stars based on 1,124 reviews on G2.

Image source: G2

Best for

Mixpanel is suitable for SaaS companies, mobile apps, digital product teams, marketing agencies, and anyone who wants to understand user behavior to boost engagement and retention.

Key features

• Event tracking: Track specific actions users take in your product, like clicks, sign-ups, or purchases, to see how they interact with your app or website.
• Funnel analysis: Map out the steps users take before completing an important action and spot where they drop off so you can smooth out the process.
• Cohort analysis: Group users by shared traits or behaviors and track how these groups behave over time.
• Segmentation: Break down all the data by user properties or behaviors to find insights about different user groups.
• A/B testing: Test different versions of your product or website to see which one performs better so you can make informed decisions.

Supported platforms

Mixpanel works on both web and mobile platforms, including iOS and Android.

Integrations

Mixpanel connects with various tools and platforms, including CRMs, marketing software, and data warehouses. It also supports API connections, so you can easily bring in data from other sources.

Customer support

Mixpanel offers a help center, online guides, and community forums for support. If you need more help, their premium plans provide access to dedicated customer success teams.

Pricing

Mixpanel has a Free plan with basic analytics features, making it great for startups and small teams. 

Paid plans start at $25 per month and scale depending on your data needs. The Growth plan includes advanced analytics, unlimited saved reports and cohorts, and other advanced tools.

Pros

• Focused on user behavior and product analytics
• Strong event tracking and funnel analysis features
• Flexible pricing, including a free plan
• Works across web and mobile platforms
• Includes A/B testing and cohort analysis

Cons

• It can be a bit tricky to set up for beginners
• Advanced features might take some time to learn
• Costs can add up with more data

5. Kissmetrics

Image source: G2

Kissmetrics is a person-based analytics tool designed for businesses that want to go beyond traditional web analytics and dive into user behavior at a more detailed level. 

It gives you a clear picture of how individual users interact with your site or app over time.

It’s particularly useful for companies focused on improving customer acquisition, retention, and overall engagement.

User rating

Kissmetrics has an average rating of 4.1 out of 5 stars based on 168 reviews on G2.

Image source: G2

Best for

Kissmetrics is suitable for businesses looking to track and optimize user behavior, especially those focused on customer acquisition, retention, and engagement. 

It’s a great fit for SaaS companies, e-commerce sites, and digital marketers who need to understand their audience at a deeper level.

Key features

• User journey tracking: Follow individual users as they navigate your site or app, giving you a complete view of their experience from start to finish.
• Funnel analysis: Identify where users drop off in key processes, like sign-ups or purchases, so you can make adjustments and improve conversion rates.
• Cohort analysis: Group users by shared characteristics or behaviors and analyze how these groups perform over time.
• A/B testing: Test different versions of your site or product features to see which one performs better, helping you optimize for the best results.
• Behavioral segmentation: Break down your audience into specific segments based on actions they’ve taken for more targeted marketing and personalization.

Supported platforms

Kissmetrics supports tracking on web platforms and can integrate with your existing apps.

Integrations

Kissmetrics integrates with a variety of tools, including email marketing platforms, CRM systems, and other marketing automation tools. It also offers API access for custom integrations, making it easy to incorporate into your existing workflow.

Customer support

Kissmetrics offers a range of support options, including a help center, webinars, and customer success managers for personalized assistance. Their support team is available to help with setup and ongoing use of the platform.

Pricing

Paid plans start at $299 per month and are built for small teams who need essential analytics tools. You can also customize your own plan based on specific needs.

Pros

• Focuses on user behavior and customer lifecycle
• Detailed tracking of individual user journeys
• Strong cohort and funnel analysis features
• Useful for optimizing customer acquisition and retention
• Supports behavioral segmentation for targeted marketing

Cons

• No free plan available
• Pricing can be high, depending on your data needs
• It may require some time to set up and learn

6. Heap

Image source: G2

Heap is a user analytics tool that takes a different approach compared to traditional tools. 

Instead of requiring you to manually set up tracking for specific events, Heap automatically captures all user interactions on your website or app.

This “capture everything” approach makes it incredibly easy to get insights without the need for upfront planning or complex setups.

User rating

Heap has an average rating of 4.4 out of 5 stars based on 1,087 reviews on G2.

Image source: G2

Best for

Heap is suitable for businesses that want a hassle-free way to track and analyze user behavior. 

It’s especially useful for SaaS companies, product teams, and marketers who need comprehensive data without the headache of manual event tracking.

Key features

• Automatic event tracking: Heap captures all user interactions automatically, so you don’t need to manually tag events.
• Retroactive analysis: Analyze any user action, even if you didn’t initially set it up to be tracked.
• Custom reports: Create detailed reports on user behavior and funnels that are more tailored to your specific needs.
• Behavioral segmentation: Break down your audience into segments based on their actions, helping you tailor your marketing and product strategies.
• Funnel analysis: Visualize the steps users take to complete a goal and identify where they drop off to optimize the process.

Supported platforms

Heap supports tracking on web and mobile platforms, including iOS and Android.

Integrations

Heap integrates with a wide range of tools, including CRM systems, marketing automation platforms, and data warehouses. It also offers API access, making it easy to connect with other data sources and tools in your stack.

Customer support

Heap offers various support options, including a help center, documentation, and community forums. 

For more hands-on assistance, higher-tier plans come with dedicated customer success managers and priority support.

Pricing

Heap offers a free plan with basic features that are ideal for startups and smaller teams. Pricing scales based on the data volume and the support level you need. However, you need to contact their sales team for a quote.

Pros

• Automatic tracking of all user interactions
• No need for manual event setup
• Ability to retroactively analyze any user action
• Strong funnel and segmentation analysis features
• Flexible integrations with other tools

Cons

• It can be expensive for larger teams or data-heavy applications
• The “capture everything” approach may lead to overwhelming amounts of data
• It may require some learning to fully utilize its advanced features

7. Mouseflow

Image source: G2

Mouseflow is a web analytics platform that helps you see exactly how users interact with your website. It shows you what’s happening through user session recordings and heatmaps.

This gives you a clear picture of how visitors navigate your site, where they might be getting stuck, and what you can do to improve their experience.

User rating

Mouseflow has an average rating of 4.6 out of 5 stars based on 627 reviews on G2.

Image source: G2

Best for

Mouseflow works well for businesses of all sizes that need to improve website usability, increase conversion rates, and get a visual understanding of user behavior. 

It’s especially useful for e-commerce sites, UX/UI designers, digital marketers, and product teams looking for detailed insights.

Key features

• Session recording: Watch real user sessions to see how visitors interact with your site.
• Heatmaps: Get a visual map of where users click, scroll, and move their mouse so you know which areas get the most attention.
• Funnel analysis: Track the steps users take before converting and see where they drop off.
• Form analytics: Find out how users interact with your forms and identify any fields that cause them to leave.
• User feedback: Collect feedback directly from visitors through customizable surveys and forms so you can understand their needs better.

Supported platforms

Mouseflow works on all major web browsers and supports both desktop and mobile devices.

Integrations

Mouseflow integrates with popular tools like Google Analytics, WordPress, Shopify, and HubSpot. It also offers API access, making it easy to connect with other tools in your setup.

Customer support

Mouseflow provides support through a help center, video tutorials, and email. For those on premium plans, dedicated support is available to help you get the most out of the tool.

Pricing

Mouseflow has a free plan that includes 500 recorded sessions per month. Paid plans start at $39 per month, offering more recordings and advanced features like funnel and form analytics.

Pros

• Easy-to-understand visual insights from session recordings and heatmaps
• Simple setup and a straightforward user interface
• Funnel and form analytics help you boost conversions
• Collects direct user feedback with customizable forms
• Affordable options with a free plan available

Cons

• Doesn’t dive as deep into raw data analysis as some other tools
• Costs can add up if you need a lot of recorded sessions
• Requires a good amount of data to generate actionable insights

Best 7 Website Analytics Tools: Comparison Table

Here’s a table summarizing the features of the tools mentioned:

	FullSession	Google Analytics	Adobe Analytics	Mixpanel	Kissmetrics	Heap	Mouseflow
Session recordings	✔	✘	✘	✘	✘	✘	✔
Heatmaps	✔	✘	✘	✘	✘	✘	✔
User behavior tracking	✔	✔	✔	✔	✔	✔	✔
Funnel analysis	✔	✔	✔	✔	✔	✔	✔
A/B testing	✘	✘	✔	✔	✔	✘	✘
Error tracking	✔	✘	✘	✘	✘	✘	✘
Audience segmentation	✔	✔	✔	✔	✔	✔	✘
Customer feedback collection	✔	✘	✘	✘	✘	✘	✔
Free trial	✔	n/a	n/a	✘	✘	✘	✔
Monthly pricing	$39	Free	n/a	$28	$299	n/a	$39

If you want to learn more about top web analytics software, here are some comparison guides you can start with:

• Hotjar vs FullStory
• Mixpanel vs Amplitude
• Google Analytics vs Amplitude
• Amplitude alternatives
• Userzoom vs UserTesting
• Crazy Egg vs Hotjar
• Mouseflow vs VWO

Best 7 Web Analytics Tools: Our Verdict

After looking at the best web analytics tools, one can see that each offers unique strengths. But if you want the most well-rounded and user-friendly option, FullSession is the best choice.

Here’s why FullSession stands out:

• Track dynamic elements in real time: See user interactions as they happen, allowing you to make quick, informed changes.
• Fast heatmap processing: Get instant heatmap data without slowing down your site so you can act on insights right away.
• Protect user privacy: FullSession automatically excludes sensitive data from recordings, keeping your analytics compliant with privacy laws like GDPR and CCPA.
• Handle large data sets efficiently: Easily manage and analyze big data, helping you quickly find key insights that matter.
• Limit tracking to your site: Keep your focus and prevent data misuse by tracking only on your own website.
• Boost team collaboration: FullSession makes it easy for different teams to work together on one platform, improving communication and results.

With these benefits, FullSession is the ideal tool for businesses looking to enhance their website performance and user experience.

Ready to see FullSession in action? Book a demo today.

Conclusion About Best 7 Web Analytics Software

Website analytics tools are essential for any online business looking to understand user behavior, optimize the customer journey, and maximize conversions.

These tools provide valuable insights into how visitors interact with your website, which can help you make data-driven decisions that can significantly improve your site’s performance and user experience.

Among the best options available, FullSession offers a comprehensive and user-friendly solution that stands out for its real-time tracking, privacy-focused design, and collaborative features. 

Whether you’re looking to improve your digital marketing strategies, optimize conversions, or simply get a clearer picture of how your users interact with your site, FullSession has you covered.

Don’t miss out on the opportunity to take your analytics to the next level. Book a demo with FullSession today and see how it can help your business thrive.

FAQs About Best Website Analytics Tools

What is the most popular web analytics tool?

While Google Analytics is widely known and used, FullSession is quickly becoming a top choice for businesses that want more detailed insights into user behavior. Unlike traditional tools, FullSession offers real-time session recordings, advanced heatmaps, and a focus on user privacy, making it an excellent option for those looking to go beyond basic analytics and truly optimize their website’s performance.

What is the best tool for analytics?

While there are many great tools available, FullSession stands out as the best choice for those looking to deeply understand user interactions and optimize their website. It offers real-time session recordings, advanced heatmaps, and privacy-focused analytics that help you make informed decisions to boost engagement and conversions.

What is the best way to track website analytics?

The best way to track website analytics is by using a comprehensive tool like FullSession. It allows you to monitor user behavior in real time, analyze heatmaps, and gather direct feedback, providing a complete picture of how visitors interact with your site.

What is the tool for analyzing websites?

FullSession is a powerful marketing analytics tool for analyzing websites. It captures detailed user interactions, offers advanced segmentation, and provides actionable insights through real-time data and heatmaps. Whether you’re looking to optimize your site’s performance or enhance the user experience, FullSession is equipped to meet your needs.

What are other tools you need to optimize your website?

Other traditional analytics tools for understanding user behavior include Open Web Analytics, Amplitude, Hotjar alternatives and Userzoom. You may also want to check out search engine optimization tools like Ahrefs and Surfer, which can help you create content on relevant keywords, boost web pages to the top spot on search engines, and evaluate keyword performance.

How do web analytics tools work?

Web analytics tools work by tracking and collecting data on user interactions with websites, such as page views, clicks, and time spent on each page. After data collection, it is then processed and presented in reports, helping businesses analyze user behavior, measure performance, and make data-driven decisions to improve the site.

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