Event tracking tools help you monitor and analyze user interactions on your digital platforms, providing key data to boost engagement...
Heap is a popular analytics tool that helps businesses track and analyze user interactions automatically across websites and apps. Its automatic event tracking and detailed data insights allow companies to understand user behavior without manually setting up tracking, saving time and effort.
However, some users find Heap’s limited integrations and complex setup challenging, especially for those looking for more flexibility and custom tracking. These drawbacks often lead businesses to explore alternatives that offer more customization and visual insights.
One such alternative is FullSession, which provides real-time session replays, funnels and conversions, error analysis, heatmaps, and privacy-focused data tracking. FullSession excels in giving a more visual, hands-on way to track user behavior. Book a demo now to see how it works.
In this article, we’ll explore the top Heap alternatives, comparing their features, pricing, and drawbacks to help you choose the best tool for your business needs.
FullSession: The Best Alternative to Heap
Capture all user interactions, spot trends and patterns and drive improvements without compromising your website performance.
Here's a closer look at the best Heap alternatives.
If you're looking for alternatives to Heap, here are five top options that offer unique features and advantages for analyzing user behavior and optimizing product experiences.
FullSession is an easy-to-use user behavior analytics software designed to help businesses visualize user engagement, analyze trends, and optimize website performance.
It provides a complete view of user behavior, allowing you to watch real-time sessions, see how users interact with your site, and capture the entire customer journey. You can easily detect problem areas, test design changes, and enhance your site’s usability and performance.
It also helps you find and remove conversion blockers, optimize key touchpoints, and reduce drop-offs in your sales funnels. Additionally, FullSession allows you to collect direct feedback from users so you can understand their frustrations and make improvements quickly.
Data security is a priority, with FullSession adhering to GDPR, CCPA, and PCI standards.
Book a demo now to see FullSession in action.
FullSession is the perfect user behavior analysis tool for:
Get a demo today to experience these features in action.
While Heap provides automatic data collection and detailed analytics, FullSession focuses more on visual representations of user behavior through session replays and heatmaps. Heap has automated event tracking, but FullSession offers more straightforward, actionable insights for improving user experience, especially for teams that prefer a visual approach over data-heavy reports.
Additionally, FullSession places a strong emphasis on user feedback, allowing teams to better understand user frustrations and quickly resolve them, which some users may find lacking in Heap.
FullSession is primarily designed for web platforms and does not support data collection from mobile apps.
FullSession integrates open APIs, native integrations, webhooks, and Zapier, allowing it to easily blend into your current workflow.
FullSession provides live chat and email support, along with a detailed help center.
FullSession offers a range of flexible pricing options to suit businesses of all sizes. The Starter Plan is priced at $39 per month and includes session recordings, unlimited heatmaps, and up to 5,000 recorded sessions per month.
The Business Plan is designed for growing companies with more advanced data needs, while the Enterprise Plan provides custom solutions for large-scale organizations.
FullSession also offers a 20% discount on annual subscriptions, making it a cost-effective choice for long-term use. Try the Starter plan for only $32 month with a yearly subscription. For more details on the pricing structure, you can visit the Pricing page.
Book a demo now to see how FullSession can transform your website experience.
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UXtweak is a UX research and usability testing platform designed for improving user experience through comprehensive usability testing. It provides insights into how users interact with websites and digital products, helping businesses identify pain points and optimize user journeys.
UXtweak has an average user rating of 4.7 out of 5 stars based on 39 reviews on G2.
Image source: G2
UXtweak is suitable for professionals focused on optimizing user experience. UX designers can refine layouts, while product teams gain insights into feature interactions. Digital marketers can identify friction points affecting conversions for marketing campaigns, and e-commerce businesses can improve the shopping journey with data-driven decision making.
Heap emphasizes automatic data collection and event tracking, but UXtweak is designed specifically for usability testing and detailed user research. It provides a more hands-on approach, offering tools for testing and mapping, which makes it suitable for teams focused on improving user experience.
Unlike Heap's broader analytics capabilities, UXtweak emphasizes visual insights and user testing.
UXtweak does not offer as many integrations as some of its competitors, and its pricing can become expensive for larger teams with more extensive testing needs.
UXtweak integrates with a few key platforms like Figma and Invision but lacks the wide range of integrations found in tools like FullSession. It supports limited native integrations and connects through Zapier for additional workflows.
UXtweak provides email and chat support, as well as a help center.
UXtweak offers a free plan for smaller teams, with paid plans starting at $99/month for more advanced features like email invitations to studies and a year of data retention. The pricing scales based on the number of users, testing needs, and additional features.
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Mixpanel is a product analytics platform designed to track user interactions and events, providing detailed insights into how users engage with web and mobile apps.
With its advanced event tracking and segmentation features, Mixpanel helps teams understand how users navigate their product, where they drop off, and how to optimize for better outcomes.
Mixpanel has an average user rating of 4.6 out of 5 stars based on 1,124 reviews on G2.
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Mixpanel is suitable for SaaS companies, product managers, growth teams, digital marketers, mobile app developers, and data analysts. These groups benefit from its powerful analytics and event tracking capabilities, which provide valuable insights into user behavior and product performance.
Mixpanel gives users more control over what they track with its event-based system. It can segment users and provide in-depth insights into user behavior and retention, making it more suitable for teams that need more granular data to inform product decisions.
Mixpanel can be complex for new users, requiring a steeper learning curve. Its pricing structure may also be costly for smaller teams or startups with limited budgets.
Mixpanel integrates many platforms and tools, including Salesforce, Slack, Segment, and Zapier, enabling seamless data flows and collaboration across teams.
Mixpanel offers email support and a help center. Users can also find support from other users through their community.
Mixpanel offers a free plan for startups and small teams, which includes basic analytics features. Paid plans start at $28/month, with more advanced features and higher usage limits available in the higher-tier plans.
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Amplitude Analytics is a product analytics and event tracking that enables businesses to gain deep insights into user behavior and product performance. It helps businesses track, analyze, and optimize user interactions across digital platforms.
Amplitude Analytics has an average user rating of 4.5 out of 5 stars based on 2,172 reviews on G2.
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Amplitude is commonly used by product managers, growth teams, SaaS companies, digital marketers, data analysts, and mobile app developers. These professionals leverage its analytics tools to better understand customer behavior and track key metrics.
While Heap offers automatic event tracking, Amplitude provides deeper behavioral insights and predictive analytics. Amplitude’s focus on retention, cohort analysis, and product journey mapping makes it better suited for teams looking to understand long-term user engagement and make strategic product decisions.
Amplitude can be expensive for smaller teams, and its advanced features may require a steeper learning curve for those unfamiliar with in-depth product analytics.
Amplitude integrates with tools like Salesforce, Google Analytics, Segment, and Zapier, allowing seamless collaboration across platforms.
Amplitude offers email support and a knowledge base.
Amplitude offers a limited free plan for small teams or startups, with paid plans starting at $61/month for Plus. Higher-tier plans offer more advanced features and greater data limits.
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Userpilot is a product growth platform designed to help businesses improve product adoption and user experience. It allows teams to create in-app experiences without coding, guiding users through key features and driving engagement at crucial points.
Userpilot holds an average rating of 4.6 out of 5 stars based on 480 reviews on G2.
Userpilot is widely used by SaaS companies, product managers, UX designers, customer success teams, growth teams, and onboarding specialists. These professionals use the platform to streamline user onboarding, drive feature adoption, and enhance overall user engagement.
Userpilot specializes in user engagement and onboarding. Heap provides insights into user behavior through passive tracking, but Userpilot takes a proactive approach by allowing teams to create custom in-app experiences that drive feature adoption and enhance onboarding.
Userpilot’s integrations are somewhat limited, and it may not scale as well for larger enterprises with complex needs. Its pricing can also be a bit high for smaller teams.
Userpilot integrates with tools like Segment, Google Analytics, and HubSpot, but it offers fewer integration options compared to other platforms.
Userpilot provides live chat and email support. They also have a resource page with information to help users get the most out of the various features.
Userpilot's pricing starts at $249/month, which includes key features like onboarding flows and in-app messaging. Larger businesses may need to explore higher-tier plans for more advanced features.
When comparing Heap alternatives, it's important to look at key features. Below is a comparison of five leading tools that can help you select the best tool.
FullSession | UXtweak | Mixpanel | Amplitude | Userpilot | |
Session recordings | ✔ | ✔ | ✘ | ✘ | ✘ |
Heatmaps | ✔ | ✔ | ✘ | ✘ | ✘ |
Error tracking | ✔ | ✘ | ✘ | ✔ | ✘ |
Conversion funnel analysis | ✔ | ✔ | ✔ | ✔ | ✔ |
User feedback | ✔ | ✔ | ✘ | ✘ | ✔ |
Real-time tracking | ✔ | ✘ | ✔ | ✔ | ✔ |
Starting price | $39 | $99 | $28 | $61 | $249 |
FullSession stands out as the top choice among Heap alternatives. It offers several key benefits that make it a great option for teams looking to improve their user insights and experience:
Book a demo now to see how FullSession can help your business.
Heap plays an important role in helping online businesses understand user behavior by automatically capturing and analyzing interactions on their sites and apps.
However, if you're looking for a tool that goes beyond automated tracking and offers deeper, more visual insights, FullSession is a standout option. With its real-time tracking, privacy protections, and collaborative platform, FullSession empowers teams to optimize the user experience more effectively.
If you're ready to take your user analytics to the next level, book a demo with FullSession today!
Tools like FullSession offer similar features to Heap, focusing on user behavior analytics and event tracking to help businesses improve their products and services.
Heap and Google Analytics serve different purposes. Heap is good at automatic event tracking and detailed user behavior analysis, while Google Analytics is more focused on broader website traffic metrics and audience insights.
User behavior analytics helps businesses understand how visitors interact with their website or app. By tracking actions like clicks, scrolls, and navigation patterns, companies can identify problem areas, improve the user experience, optimize conversion rates, and make informed decisions to enhance product performance. Analytics data is is essential for uncovering insights that lead to more effective user paths and marketing strategies.
The best alternative to Heap depends on your specific needs, but FullSession is a top choice for understanding user behavior. It offers real-time user tracking, advanced analytics, heatmaps, session recordings and session replay, along with privacy-focused data handling. FullSession also allows users to explore data into user behavior while maintaining ease of use, which enables businesses to enhance user experience and optimize website performance.