You know the importance of monitoring visitors’ activities on your website. If you own an online business, you don’t want anyone to leave your site without buying anything or signing up for an account.
You need to monitor customers’ actions and understand where to make adjustments to increase conversion rate. However, it’s not as easy as it sounds. Although many UX analytics tools claim to help you track user activities sometimes, they don’t provide you with enough features or data to make informed decisions about your product optimization.
In today’s article, we will compare two popular UX analytics solutions on the market: Lucky Orange vs Hotjar. Although they offer the same features, like session recording and replay tools, website heatmap tools, and on-site surveys, there are some differences you should know. If you haven’t heard of these tools before, don’t worry; we will cover all details by the end of this article.
We will also explain how you can use FullSession, our user behavior analytics tool, as an alternative to these two UX solutions.
FullSession helps you record user sessions and visualize website visitor behavior via session recordings and replays, interactive heatmaps, website feedback forms, and advanced analytics. This way, you can track the customer journey, identify funnel drop-offs and user struggles and use the insights to fix web bugs and boost conversions.
Feel free to sign up for a 14-day free trial to test all features.
Now, let’s get into the nitty-gritty of this article. We’ll start by defining Lucky Orange, Hotjar, and FullSession.
What is Lucky Orange?
Image source: G2
Lucky Orange is a website conversion optimization tool that helps online businesses gain insight into user behavior and uncover issues blocking conversions.
The web analytical features of Lucky Orange include session recordings, dynamic heatmaps, surveys, form analytics, and conversion funnels. You can discover website bugs with Lucky Orange and address visitors’ concerns.
What is Hotjar?
Image source: G2
Hotjar is a customer behavior analytics tool that lets you go beyond traditional analytics data like pageviews, bounce rate, or traffic by showing how and why website visitors interact with your website and mobile apps.
With Hotjar, you can better understand user behavior and improve the overall user experience via behavior analytics features like heatmaps, session recordings, forms, and surveys.
When you use Hotjar, you can uncover user objections and web elements blocking conversions and optimize your site accordingly.
Lucky Orange vs Hotjar: How they compare and contrast
It’s without a doubt that Lucky Orange and Hotjar provide a user behavior analytics service that helps you to collect and analyze user behavioral data.
In this section, we will compare and contrast both solutions’ similarities and fundamental differences.
Lucky Orange vs Hotjar: Basic differences
The significant differences between Lucky Orange and Hotjar include the following:
- Lucky Orange can collect data on dynamic website elements and display real-time analytics data. At the same time, Hotjar doesn’t show real-time data. Instead, it focuses on a reconstruction of the overall user events.
- The way both tools collect and retain user data is different. For instance, Hotjar collects all analytics data from anonymous users and retains data for up to 365 days, which means you’ll have access to user data to keep track of user struggles and overall user sessions throughout the year. Lucky Orange collects data from individual users and provides 30-day data retention. This method is ideal for site owners who want to identify pending user issues and provide immediate support.
- Lucky Orange offers real-time data analysis and live support to individual users. At the same time, Hotjar helps you gain insights into the overall user behavior to improve customer satisfaction.
Lucky Orange vs Hotjar: User rating
Regarding user rating, Capterra shows that Hotjar scores 4.7 out of 5 based on 443 user reviews, while Lucky Orange scores 4.7 out of 5 based on 118 user reviews.
Lucky Orange vs Hotjar: Use cases
Hotjar and Lucky Orange provide web analytics solutions to industries like e-commerce, research analysis, digital marketing, and product development.
Lucky Orange vs Hotjar: Deployment
You can start using Lucky Orange and Hotjar similarly. All you need to do is install their Javascript codes on your website. The code snippet gathers analytics data like user clicks, scroll patterns, page views, and text inputs.
Lucky Orange vs Hotjar: Features
In this section, we’ll explore the various features both web optimization solutions have in common and move on to those that differentiate them.
- Session recordings
- Heatmaps
- Form analytics and surveys
- Conversion Funnels
Hotjar and Lucky Orange provide the session recording feature, but there are some significant differences.
With Lucky Orange, you can watch live user sessions, which means seeing what website visitors do in real-time. You can also track users anonymously but can identify them by their IP addresses by default.
A significant benefit that Lucky Orange provides with its session recording feature is using Live Chat to initiate conversations with users as they navigate your site in real time.
On the other hand, Hotjar enables you to watch user recordings but not in real-time. Hotjar also keeps users anonymous by hiding their names and IP addresses.
While session recordings help you see how different users interact with your web elements, heatmaps let you visualize the web elements that users give the most and least attention to.
Heatmaps enable you to visualize user behavioral data via colors. Red shows you the website pages with the highest engagement, and blue highlights the web pages with the lowest engagement.
Lucky Orange and Hotjar provide heatmaps. With Hotjar, you can use its heatmap to visualize user clicks, scrolls, and mouse movements. Hotjar lets you combine different versions of your web pages into a single heatmap to visualize user behavior easily.
Lucky Orange provides color-based heatmap snapshots, but it collects data on dynamic elements in this case. It is where Hotjar falls short; thus, its users cannot always track every piece of information they need.
Both Lucky Orange and Hotjar provide form analysis and surveys. You can use both platforms to set up on-site surveys to learn what website users think and feel about your website’s performance. Form analysis helps you analyze your website forms’ performance and determine