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Thoughts About Digital Experience, User Behavior Analytics

Read the Latest Articles & Enhance Your Knowledge About User Behavior Analytics Tools, Digital User Experience

web analytics tools comparison

Web Analytics Tools Comparison: Top 9 Options in 2025

Web analytics tools are essential for understanding how visitors interact with your website, helping you boost performance, fine-tune the user experience, and increase conversions. Take FullSession as an example—it lets you capture all interactions, visualize all user engagement, analyze trends and patterns with laser precision and optimize your website...

woman next to a conversion funnel animated picture
14 minutes read.

Conversion Funnel Analysis: How to Get More Sales With FullSession

The ideal customer moves through the conversion funnel with little friction–they view your website, click on your CTAs, and dive head-first into your desired action. Done! Unfortunately, real-world customers aren’t like that. Sure, some may convert into repeat customers without much pushing, but most will need convincing that you are the #1 solution to their ...

Digital experience analytics on a screen animated picture
12 minutes read.

Digital Experience Analytics: The Ultimate Guide For 2025

Digital experience analytics gives you the tools to track, measure and improve users’ engagement with your digital platforms. It lets you collect and analyze user data from websites or apps, combining behavioral data with technical metrics to give you a complete view of the customer journey across various digital touchpoints. The best digital analytics tools ...

13 minutes read.

We Tried Hotjar vs Microsoft Clarity: Here’s Our Feedback

Customer experience analysis is complex. Despite your best efforts, you might misinterpret user data or miss crucial website usability issues. User behavior tools can simplify this process, offering accurate and relevant insights into website performance and user experience. Hotjar and Microsoft Clarity are popular user behavior analytics software that provide insights into how users interact ...

behavioral analysis software
19 minutes read.

Top 9 Behavioral Analysis Software Tools of 2025

Behavioral analysis software is a must-have for companies to understand user interactions and optimize digital experiences. These user behavior tools give detailed insights into how users navigate web and mobile apps. Behavioral analysis software tracks and analyzes user interactions to reveal patterns in digital engagement. Its purpose is to help you understand user journeys, identify ...

Hotjar alternatives
21 minutes read.

5 Hotjar Alternatives That Won’t Break the Bank (But Will Boost ROI)

Hotjar is a website heatmap and behavior analytics tool that helps you see how users interact with your website. It offers heatmap tools, session recordings, surveys, funnels, user tests and interviews, and feedback polls to let you visualize user actions, find areas for improvement, and optimize the user experience. Hotjar is often compared to Google ...

20 minutes read.

How to Get More Conversions on Shopify: 9 Expert Tips for Success

Increasing your conversion rate is key to your Shopify store success. A higher conversion rate means more sales, improved ROI and a healthy online business. But how can you turn more of your visitors into paying customers? In this ultimate guide, you’ll learn: We’ll also introduce you to FullSession, an all-in-one user behavior analytics software ...

web analytics tools comparison

Web Analytics Tools Comparison: Top 9 Options in 2025

Web analytics tools are essential for understanding how visitors interact with your website, helping you boost performance, fine-tune the user experience, and increase conversions. Take FullSession as an example—it lets you capture all interactions, visualize all user engagement, analyze trends and patterns with laser precision and optimize your website...

Digital experience analytics on a screen animated picture
12 minutes read.

Digital Experience Analytics: The Ultimate Guide For 2025

Digital experience analytics gives you the tools to track, measure and improve users’ engagement with your digital platforms. It lets you collect and analyze user data from websites or apps, combining behavioral data with technical metrics to give you a complete view of the customer journey across various digital touchpoints. The best digital analytics tools ...

behavioral analysis software
19 minutes read.

Top 9 Behavioral Analysis Software Tools of 2025

Behavioral analysis software is a must-have for companies to understand user interactions and optimize digital experiences. These user behavior tools give detailed insights into how users navigate web and mobile apps. Behavioral analysis software tracks and analyzes user interactions to reveal patterns in digital engagement. Its purpose is to help you understand user journeys, identify ...

Guide to Customer Journey Analytics
13 minutes read.

Customer Journey Analytics: The Best Guide in 2025

For a website owner, understanding the entire customer journey is the key to success, and that’s where customer journey analytics comes in to help you examine customer interactions across various channels and improve their experience and satisfaction. The best customer journey analytics software like FullSession can collect customer data and offer detailed insights into customer ...

pendo competitors
13 minutes read.

5 Best Pendo Competitors and Alternatives to Analyze User Behaviors

Pendo is a product experience and digital adoption software offering in-app guidance, product adoption, and feedback tools, so it’s a no-brainer for companies looking to improve user onboarding and customer engagement. While Pendo has useful features, the pricing structure can be a barrier for smaller companies. Its free tier provides limited features, and some customers ...

best alternatives to google analytics
13 minutes read.

5 Best Alternatives to Google Analytics for Superior Insights

Google Analytics is one of the best website visitor tracking software that helps you track, monitor and analyze the performance of your digital products. While free, its limitations with data collection methods, migration difficulties, sampling issues, and complexity prompt users to look for alternatives. Customers often switch to user behavior tools that go beyond raw ...

product usage analytics software
12 minutes read.

5 Best Product Usage Analytics Software in 2025

Product usage analytics software help businesses track how users interact with their products, providing valuable insights to optimize user experiences and improve performance. For example, FullSession offers real-time session recordings and replays, interactive heatmaps, website feedback forms and reports, conversion funnel analysis, and error tracking to give you a complete view of user journeys and ...

woman next to a conversion funnel animated picture

Conversion Funnel Analysis: How to Get More Sales With FullSession

The ideal customer moves through the conversion funnel with little friction–they view your website, click on your CTAs, and dive head-first into your desired action. Done! Unfortunately, real-world customers aren’t like that. Sure, some may convert into repeat customers without much pushing, but most will need convincing that you...

Hotjar alternatives
21 minutes read.

5 Hotjar Alternatives That Won’t Break the Bank (But Will Boost ROI)

Hotjar is a website heatmap and behavior analytics tool that helps you see how users interact with your website. It offers heatmap tools, session recordings, surveys, funnels, user tests and interviews, and feedback polls to let you visualize user actions, find areas for improvement, and optimize the user experience. Hotjar is often compared to Google ...

20 minutes read.

How to Get More Conversions on Shopify: 9 Expert Tips for Success

Increasing your conversion rate is key to your Shopify store success. A higher conversion rate means more sales, improved ROI and a healthy online business. But how can you turn more of your visitors into paying customers? In this ultimate guide, you’ll learn: We’ll also introduce you to FullSession, an all-in-one user behavior analytics software ...

18 minutes read.

25 Ecommerce Conversion Optimization Strategies to Boost Your Sales

Optimizing eCommerce conversion rates can make a big difference to your sales. You need to focus on making the shopping experience easy and fun for your customers. Whether you’re a small online store or a big retailer, knowing what makes your customers purchase is key. Happy customers are more likely to return. By putting their ...

lucky orange alternatives
10 minutes read.

5 Best Lucky Orange Alternatives to Optimize UX and UI 

Lucky Orange is one of the website optimization tools you can use to fix your site properly. However, users report some limitations, including: These issues motivate customers to search for Lucky Orange alternatives. FullSession is the best example. Our advanced user behavior analytics software lets you visualize all user engagement, analyze trends and patterns with ...

event tracking tools
11 minutes read.

5 Best Event Tracking Tools to Maximize Conversions

Event tracking tools help you monitor and analyze user interactions on your digital platforms, providing key data to boost engagement and conversions. For example, FullSession offers an all-in-one user behavior analytics platform with advanced event-filtering options to give you a holistic view of user engagement throughout the customer journey, help you find critical insights faster ...

Amplitude
12 minutes read.

5 Amplitude Alternatives and Competitors for Advanced Analytics

Amplitude is a popular product analytics tool that helps businesses track user behavior and improve digital experiences.  It offers user insights, custom event tracking, and detailed reports. However, its complexity, steep learning curve, and higher pricing may lead users to explore alternatives. FullSession is one of the best competitors. It provides an all-in-one user behavior ...

How to Get More Conversions on Shopify: 9 Expert Tips for Success

Increasing your conversion rate is key to your Shopify store success. A higher conversion rate means more sales, improved ROI and a healthy online business. But how can you turn more of your visitors into paying customers? In this ultimate guide, you’ll learn: We’ll also introduce you to FullSession,...

18 minutes read.

25 Ecommerce Conversion Optimization Strategies to Boost Your Sales

Optimizing eCommerce conversion rates can make a big difference to your sales. You need to focus on making the shopping experience easy and fun for your customers. Whether you’re a small online store or a big retailer, knowing what makes your customers purchase is key. Happy customers are more likely to return. By putting their ...

Shopify analytics tools
12 minutes read.

5 Best Shopify Analytics Tools For Deep Store Analysis

Shopify analytics tools are a must-have for any e-commerce business. These tools give you a total view of your store performance and help you track sales, customer behavior and website traffic. For example, FullSession has an all-in-one user behavior platform with features like session recordings and replays, interactive heatmaps, website feedback forms, conversion funnel analysis ...

best ecommerce analytics tools
11 minutes read.

4 Best Ecommerce Analytics Tools to Boost Sales

The best eCommerce analytics tools help you collect and analyze sales data, understand customer behavior, optimize marketing strategies, improve user experience and drive revenue growth. For example, FullSession captures all user interactions during the entire customer journey so eCommerce businesses can analyze trends, spot patterns in their behaviors, and optimize their store to boost conversions, ...

Ecommerce funnel
9 minutes read.

How to Build An Ecommerce Conversion Funnel That Works

No matter how good your product is, customers aren’t going to be lining up to buy it without an effective eCommerce conversion funnel. There are different stages of the buyer’s journey you need to strengthen if you want to maximize conversions. These make up the conversion funnel and, in eCommerce, it will be the driving ...

eCommerce trends
6 minutes read.

Top 8 eCommerce Trends For 2021

Successful online Platforms Now Need To Extend Their Focus To Growing Customer Expectations, MobileShopping Expansion, And More

Optimize Your E-Commerce Store with These Five Customer Experience Trends.
4 minutes read.

Top Five Digital Customer Experience Trends For E-commerce Websites

In this modern-day and age, people’s lives are becoming more interwoven with technology. Thus, companies are constantly searching for ways (like enhancing digital customer experience trends) to meet the contemporary man’s demands and keep abreast of the tightening competition in the digital landscape. With the onslaught of COVID-19 last year, consumers’ demands for instant services ...

a light bulb and paper clips

MVP Testing: 17 Best Techniques That Work

A good idea without validation is only just that—a good idea. And without feedback from your target audience, you’re not even sure if it’s a good idea for them. How can you make sure your product will work as promised? Will it meet market demand or be just another...

landing page of a hotel opened on a pc screen and a laptop
14 minutes read.

7 Best Landing Page Optimization Tools and Why You Need Them

Landing pages are like digital welcome mats for your website; they’re the first thing visitors see when they click on a link from an email, an ad, or another digital source. Just as a welcoming entryway sets the tone for a visitor’s experience in a home, a well-designed landing page sets the tone for a ...

market segmentation presented with figures
11 minutes read.

7 Best Market Segmentation Tools For Top-Notch Personalization

Even though you have a very specific Ideal Customer Profile, your target audience will still consist of different types of people. They will have varying interests, attitudes, geographical locations, income levels, and so on. Customers that share similar characteristics belong to the same “segment.” So, what does this mean for your marketing campaigns? Your target ...

7 minutes read.

5 Psychographics Examples For Your Marketing Campaign

Do you know what motivates your customers to buy? Demographics provide valuable information that helps shape your ideal customer profile and learn more about your target audience. It tells you who your customer is through broad categories like age, location, and race. But while all this data is important, it doesn’t tell you why your ...

11 minutes read.

How to Create a Customer-Centric Marketing Strategy That Works

In today’s competitive climate, it’s difficult to create a loyal customer base and stand out from competitors. With the rise of social media, customers have become thought leaders who share their opinions with others publicly. It is the reason why businesses try to appeal to them. Customer-centricity reaches beyond that. It means caring about customers’ ...

We Tried Hotjar vs Microsoft Clarity: Here’s Our Feedback

Customer experience analysis is complex. Despite your best efforts, you might misinterpret user data or miss crucial website usability issues. User behavior tools can simplify this process, offering accurate and relevant insights into website performance and user experience. Hotjar and Microsoft Clarity are popular user behavior analytics software that...

11 minutes read.

User Testing vs. Usability Testing: What’s the Difference?

Have you ever wondered about the difference between user testing and usability testing? Though often used interchangeably, they have different purposes. Both aim to identify functionality issues and UX design flaws impacting the user experience. Due to this overlap, many mix them up.  In this blog post, we’ll clarify the user testing vs usability testing ...

FullSession Tool
12 minutes read.

Customer Journey Tracking: How to Map Your Customer’s Path to Conversion

We all know that it’s essential to track website conversion rates, but what about monitoring customer journeys on your website? With a comprehensive customer journey map, you can identify potential obstacles and optimize your website accordingly. In this article, we will go in-depth about the different methods you can use to map customer journeys. We ...

best customer journey analytics software

5 Best Customer Journey Analytics Software Solutions in 2025

The best customer journey analytics software helps businesses improve user experiences by interpreting interactions across various touch points throughout the customer journey. For example, FullSession enables you to visualize, analyze, and optimize every step of the customer journey with features such as session recordings and replays, website heatmap tools,...

FullStory competitors
16 minutes read.

FullStory Competitors: 10 Alternatives for 5X Deeper Analysis

Feeling frustrated with FullStory’s digital experience analytics and looking for better insights into user interactions? You’re in the right place to check out some of the best FullStory competitors.  FullStory is a behavioral data platform that helps you track user behavior and understand the reasons behind their actions to optimize your website or mobile app ...

Top 5 Contentsquare Competitors to Check Out Today
15 minutes read.

Top 5 Contentsquare Competitors to Check Out Today

Selecting the best analytics tool for your company isn’t always easy. Without the right information, you could end up with a tool that doesn’t fit your needs, which can really affect your website’s success. Contentsquare is a web analytics tool that helps businesses better understand the customer journey and spot funnel drop-outs and user frustrations ...

The Best Customer Feedback Tools for Your Website Growth
20 minutes read.

The Best Customer Feedback Tools for Your Website Growth in 2025

Customer feedback is vital for creating an excellent customer experience and keeping users happy with your brand. The best customer feedback tools can help you gather these insights to reveal and solve user issues, make smarter business decisions, improve your products and services, and measure customer loyalty. However, many small businesses struggle to find the ...

mixpanel dashboard
16 minutes read.

We Tried 5 Mixpanel Alternatives: Here’s Our Feedback

With so much web analytics software available today, finding one that best suits your business needs can be challenging.  Mixpanel is a helpful tool for gaining actionable insights into your products and users. It offers various features for monitoring user activities, collecting customer data, and analyzing user behavior. However, flaws like a steep learning curve ...

We Tried Hotjar vs Inspectlet: Here’s Our Feedback
11 minutes read.

We Tried Hotjar vs Inspectlet: Here’s Our Feedback

Choosing the right user behavior platform is crucial for understanding how your website visitors interact with your site and making improvements to boost your results. Today, we’ll explore two popular options: Hotjar vs Inspectlet. Product teams favor both solutions, but each has its advantages and drawbacks. For example, Hotjar can sometimes slow down your website ...

customer feedback report
17 minutes read.

The Customer Feedback Report: What You Need to Know

There are nearly two billion websites nowadays and around five billion active internet users around the globe. If you have an online business, people worldwide visit your website 24/7. It’s not easy to stand out from the crowd in such a vast ocean of easily accessible information. Anonymous raw data collection is no longer enough ...

Why You Need a Mouse Heatmap for Website Optimization 

As a website owner, you’ve probably struggled to understand why visitors aren’t converting or why certain pages have high bounce rates. If traditional analytics leaves you confused, a mouse heatmap can solve these problems best.  Mouse heatmaps give you visual insights into user behavior so you can identify and...

ux heatmap tools
17 minutes read.

9 Best UX Heatmap Tools to Optimize Your Websites and Apps

UX heatmap tools visually represent user activity on web pages or app interfaces through color-coded overlays. They highlight hot and cold areas where users click, scroll and move their cursor. By showing you user behavior patterns, heatmaps give you practical insights to inform design changes and improve the user experience. This visual approach to data ...

website usability testing software
13 minutes read.

5 Best Website Usability Testing Software Right Now

Website usability testing software allows you to evaluate how easily users can navigate and interact with a website or application. It involves observing real users engaging with a product to find areas of confusion or difficulty that could hinder user experience, impacting conversion rates and customer satisfaction. For example, FullSession enables you to derive actionable ...

best customer journey analytics software
12 minutes read.

5 Best Customer Journey Analytics Software Solutions in 2025

The best customer journey analytics software helps businesses improve user experiences by interpreting interactions across various touch points throughout the customer journey. For example, FullSession enables you to visualize, analyze, and optimize every step of the customer journey with features such as session recordings and replays, website heatmap tools, website feedback forms, conversion funnel analysis ...

Digital experience analytics on a screen animated picture

Digital Experience Analytics: The Ultimate Guide For 2025

Digital experience analytics gives you the tools to track, measure and improve users’ engagement with your digital platforms. It lets you collect and analyze user data from websites or apps, combining behavioral data with technical metrics to give you a complete view of the customer journey across various digital...

9 minutes read.

Why You Need a Mouse Heatmap for Website Optimization 

As a website owner, you’ve probably struggled to understand why visitors aren’t converting or why certain pages have high bounce rates. If traditional analytics leaves you confused, a mouse heatmap can solve these problems best.  Mouse heatmaps give you visual insights into user behavior so you can identify and fix website issues faster, increase user ...

ux heatmap tools
17 minutes read.

9 Best UX Heatmap Tools to Optimize Your Websites and Apps

UX heatmap tools visually represent user activity on web pages or app interfaces through color-coded overlays. They highlight hot and cold areas where users click, scroll and move their cursor. By showing you user behavior patterns, heatmaps give you practical insights to inform design changes and improve the user experience. This visual approach to data ...

best click tracking software
14 minutes read.

5 Best Click Tracking Software for Deep Customer Insights

The best click tracking software monitors and logs how users interact with digital content. These apps record instances when visitors engage with interactive elements such as hyperlinks, call-to-action buttons, or other clickable web page components. Click tracking tools capture diverse information, including: For example, FullSession, an all-in-one user behavior analytics software, allows you to capture, ...

crazy egg competitors
11 minutes read.

5 Crazy Egg Competitors and Alternatives for Better UX Analysis

Crazy Egg is a popular website analytics platform that helps businesses track visitor behavior, spot issues in the user session, and improve their user experience and website performance. However, users have reported some limitations and drawbacks. Crazy Egg: Some users are also frustrated by the automatic enrollment into an annual subscription, which can be unclear ...

people working on a phone and laptop
25 minutes read.

11 Best UX Research Tools to Test in 2025

Understanding how users interact with your website is key to creating a seamless experience, and that’s where the best UX research tools shine. These tools help you uncover hidden pain points, refine your design, and boost engagement.  Take FullSession, for example—it offers session recordings and replays, interactive heatmaps, conversion funnel optimization tools, error tracking and ...

7 Best UX Testing Tools to Optimize Your Website
15 minutes read.

7 Best UX Testing Tools to Optimize Your Website

UX testing tools help you analyze user behavior and identify issues in your website or app, helping you improve the overall user experience. For example, FullSession offers session recordings and replays, interactive heatmaps, customer feedback tools, error tracking and conversion funnel optimization tools to give you a complete picture of the customer journey. You can ...

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