Thoughts About Digital Experience, User Behavior Analytics

“Does Hotjar slow down my site?” comes down to whether adding one more script meaningfully affects page speed and user…

Hotjar built its reputation by making session recordings and heatmaps easy to access. For a long time, it was the…

If your team is evaluating Mixpanel alternatives, you’re probably circling the same question: does your product analytics platform show you…

LogRocket pricing starts at $69/month on paper, but the real cost for most software teams only becomes clear after they…

If you are trying to improve Activation in a SaaS PLG funnel, heatmaps can feel like three versions of the…

If you’re searching “dropdown click not working,” you’re not looking for theory. You’ve got a menu that won’t open, won’t…

If your trial or self-serve motion is healthy, onboarding is not “a checklist,” it’s the shortest path to first value.…

Dead clicks are unresponsive clicks with no visible feedback. Rage clicks are rapid repeat clicks that usually signal frustration. In…

Mobile session replay is most useful when it stops being “watching videos” and becomes a repeatable operating system: decide when…

If you are a Growth PM owning activation and onboarding, the “crazy egg vs microsoft clarity” decision is rarely about…

Heatmaps can improve activation rate when you use them to diagnose friction in onboarding, not just to spot clicks. The…

Quick Takeaway  To set up heatmaps for a single-page app (SPA), you need a consistent view identity (routes and key…