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Thoughts About Digital Experience, User Behavior Analytics

Read the Latest Articles & Enhance Your Knowledge About User Behavior Analytics Tools, Digital User Experience

Web design feedback

7 Best Practices For Giving Good Web Design Feedback

A new website design rarely gets approved without further tweaks and improvements. As a business owner, it’s natural to want a web design that checks all your boxes, resonates with your brand identity, and follows web design best practices. But how can you achieve this in the most efficient...

Open ended questions survey
7 minutes read.

Questionnaire vs Survey: 4 Key Differences and Why They Matter

Surveys and questionnaires gather information from a specific group to meet a goal. In marketing, both are indispensable tools for gaining insights into customers’ behavior and opinions of a brand. However, surveys are questionnaires, but not all questionnaires are surveys. And no, we shouldn’t use these terms interchangeably. Learn the key differences between survey vs ...

16 minutes read.

Top 8 Session Recording And Replay Tools [Our 2024 Review]

Session recording and replay tools are essential for user experience analysis. They help you understand how to optimize your website, web app, or landing page. Finding the right tools with relevant features can be pretty challenging, given that so many tools for recording user sessions and replays are available on the market. Session recording and ...

woman next to a conversion funnel animated picture
10 minutes read.

What Is Conversion Funnel Analysis and How to Optimize It

The ideal customer is someone who moves through the conversion funnel with little friction–they view your website, click on your CTAs, and dive head-first into your desired action. Done! Unfortunately, real-world customers aren’t like that. Sure, some may convert into repeat customers without much pushing, but most will need convincing that you are the #1 ...

close-ended questions
11 minutes read.

50 Close-Ended Questions Examples (+ Free Survey Guide)

Close-ended questions allow you to create surveys that are easy to answer for respondents. In turn, it will be easier for you to collect quantitative data and conduct statistical analysis on any particular aspect you want to study. Unlike open-ended questions, these questions only require a one-word answer or a selection from a pre-determined list ...

Laptop with analytics dashboard on screen
10 minutes read.

Best 12 Examples of Demographic Questions for Surveys

Utilizing demographic survey questions gives you a clear idea of who your customers are–more specifically, where they live, how old they are, what religion they follow, and so on. For most people, this information is a solid representation of one’s persona, even if it’s just a glimpse. However, good marketing teams only need that glimpse ...

A picture of how the funnel technology fullsession has works
11 minutes read.

Best 11 Conversion Rate Optimization Tools You Need In 2024

So, you’ve driven a sizeable number of visitors to your website. They’re looking at your products, perusing your blog pages, and scrolling through your landing page. You might think that the hardest part is over, but unfortunately, you’re just now getting to it. A large number of visitors is meaningless if you can’t convert them ...

product research analytics dashboard

17 SaaS Metrics You Need to Track (+ Formulas and Tips)

The international software-as-a-service (SaaS) industry grew to $237.48 billion in 2022 and is expected to reach over $900 billion by 2030. The market is supersaturated to the point that the competition is kicking the weakest links out before they can even gain traction. On the flip side, the SaaS...

Categorical Data
9 minutes read.

Categorical Data: How to Use It For Website Conversions

Anyone who’s taken a statistics class is probably already familiar with qualitative and quantitative data. One includes numerical values and the other describes qualities or traits. One can be counted, and the other cannot, plain and simple. But wait, are we forgetting another type of data? Categorical data takes qualitative data and divides them into specific categories. It ...

User giving feedback and experience
9 minutes read.

Measuring Customer Experience (7 Metrics To Track + Examples)

You’ve perfected your branding, optimized your conversion funnel, and polished your website until it’s a shiny reflection of your brand’s mission, vision, and quality. Now what? The next logical step is to determine if your strategies are working, and one way to do that is to measure customer experience. Customer experience is the impression of ...

Building site feedback
8 minutes read.

How to Create a User Engagement Strategy (9 Step Checklist)

An engaged user audience is the best type of audience you can have. They click on your links, interact with your content, sign up for your stuff, and–most importantly–make purchases. Not only do they directly benefit your brand, but their engagement also helps increase brand awareness to other potential customers. However, keeping users engaged is ...

Conversion Funnel animated
10 minutes read.

What Is A Conversion Funnel And Why Is It Important? (Full Guide)

In today’s competitive digital market, every click could lead to either a treasure trove or a dead end. If you want to stand out from the competition, understanding the map to success is crucial. But what exactly is that map? An effective conversion funnel is your secret weapon to crafting a customer journey that not only delights ...

What is Quantitative Data and how it works
7 minutes read.

Quantitative Data: Definition, Pros and Cons & Analysis Techniques

Researchers rely on standardized quantitative data collection to ensure consistency and reliability, and most importantly, to allow for the objective analysis of data collected to inform conclusions and predictions. In this article, we will see which the the most popular data collection methods, see how to analyze the information we have gathered, and we will ...

What is Qualitative Data?
8 minutes read.

Qualitative Data: Definition and Ways to Collect It (+Use Cases)

Knowing everything about customers sometimes goes beyond numbers. That’s the point of qualitative data—it captures life’s rich narratives beyond mere numbers. Dive into this read to get savvy about how these vibrant details shape research in ways spreadsheets never could. In this article, we’ll also show you some real-world examples where this data collection method ...

woman next to a conversion funnel animated picture

What Is Conversion Funnel Analysis and How to Optimize It

The ideal customer is someone who moves through the conversion funnel with little friction–they view your website, click on your CTAs, and dive head-first into your desired action. Done! Unfortunately, real-world customers aren’t like that. Sure, some may convert into repeat customers without much pushing, but most will need...

A picture of how the funnel technology fullsession has works
11 minutes read.

Best 11 Conversion Rate Optimization Tools You Need In 2024

So, you’ve driven a sizeable number of visitors to your website. They’re looking at your products, perusing your blog pages, and scrolling through your landing page. You might think that the hardest part is over, but unfortunately, you’re just now getting to it. A large number of visitors is meaningless if you can’t convert them ...

picture of notebook with pins in the shape of a net
6 minutes read.

Best 7 Customer Journey Mapping Tools to Skyrocket Conversions

Understanding your customer’s journey is the root of increasing conversions. Customer journey mapping tools give you the ability to visualize their path, pinpointing where users join or drop off. In this article, we’ll take a look at the best customer journey mapping tools that help you plan and understand your customer funnel.   What Are ...

product research analytics dashboard
6 minutes read.

Best 7 Product Research Tools In 2024 (Paid + Free)

Product research is the process of pointing your product development in a direction dictated by what the researched user desires in your product. In this article, we’ll take a look at the top 7 product research tools to make your research more efficient and accurate.  Top 7 Product Research Tools Here is a curated list ...

Laptop with analytics dashboard on screen
7 minutes read.

The Only 9 Website Optimization Tools You Need

So many websites out there are just seconds away from reaching their peak conversion performance, but they need the right tools to get there. Curious about what these game-changing tools could be? This isn’t just another listicle; it’s the perfect tool stack that will actually increase your site’s conversions and performance.  Below is our pack of ...

Hotjar alternatives
17 minutes read.

We Tried 5 Hotjar Alternatives – Here’s Our Feedback

As a website owner, you need accurate information on how website visitors interact with your website, areas where they experience issues, and how it affects your conversion rates. You can use web analytics tools to gather this data and monitor the user behavior on your website. Hotjar is a web analytics platform and conversion analytics ...

7 minutes read.

The Importance of Middle of Funnel Marketing: How to Increase Conversion Rates

In today’s digital age, most businesses understand the importance of capturing leads and bringing in new customers through effective top-of-the-funnel marketing strategies. However, many companies often overlook the middle of the funnel, which is just as crucial to a website-based business.  This middle stage of the funnel includes mid-funnel leads – those who have shown ...

Ecommerce funnel

How to Build An Ecommerce Conversion Funnel That Works

No matter how good your product is, customers aren’t going to be lining up to buy it without an effective eCommerce conversion funnel. There are different stages of the buyer’s journey you need to strengthen if you want to maximize conversions. These make up the conversion funnel and, in...

10 minutes read.

How to Create an Effective eCommerce Conversion Funnel

Designing an effective eCommerce conversion funnel can be daunting, but it is necessary to maximize sales. You must evaluate the customer journey, devise a strategy for guiding users through the funnel, create content to draw them in, and optimize the funnel for maximum efficiency. This process will turn website visitors become paying customers. To gather ...

eCommerce trends
6 minutes read.

Top 8 eCommerce Trends For 2021

Successful online Platforms Now Need To Extend Their Focus To Growing Customer Expectations, MobileShopping Expansion, And More

Optimize Your E-Commerce Store with These Five Customer Experience Trends.
4 minutes read.

Top Five Digital Customer Experience Trends For E-commerce Websites

In this modern-day and age, people’s lives are becoming more interwoven with technology. Thus, companies are constantly searching for ways (like enhancing digital customer experience trends) to meet the contemporary man’s demands and keep abreast of the tightening competition in the digital landscape. With the onslaught of COVID-19 last year, consumers’ demands for instant services ...

Grow Your E-Commerce Business with These Effective Marketing Strategies
5 minutes read.

Top 3 E-Commerce Marketing Strategies to Boost Your Business Growth

To withstand the test of times, business owners must constantly improve and enhance their products and services. Whether your business is in its neonatal period or has already established a brand that customers have grown to love, the need to keep abreast of the reigning successful marketing strategies & trends in 2021 to keep your ...

animated thought bubble

5 Psychographics Examples For Your Marketing Campaign

Do you know what motivates your customers to buy? Demographics provide valuable information that helps shape your ideal customer profile and learn more about your target audience. It tells you who your customer is through broad categories like age, location, and race. But while all this data is important,...

11 minutes read.

How to Create a Customer-Centric Marketing Strategy That Works

In today’s competitive climate, it’s difficult to create a loyal customer base and stand out from competitors. With the rise of social media, customers have become thought leaders who share their opinions with others publicly. It is the reason why businesses try to appeal to them. Customer-centricity reaches beyond that. It means caring about customers’ ...

We Tried Hotjar vs Microsoft Clarity: Here’s Our Feedback

Customer experience analysis is not an easy task. Even with the best intentions, you could end up misinterpreting user behavioral data or fail to address the issues you need to solve. User behavior tools help you ease your web analysis journey, analyze your website functionality and improve the user...

8 minutes read.

User Testing vs. Usability Testing: What’s the Difference?

Have you ever wondered what the difference is between user testing and usability testing? Many people use these terms interchangeably, but there is a significant distinction between the two. The similarity between the two is purpose. Both aim to discover functionality issues and UX design flaws that impact the overall user experience. Because of this ...

FullSession Tool
10 minutes read.

Customer Journey Tracking: How to Map Your Customer’s Path to Conversion

We all know that it’s essential to track website conversion rates, but what about monitoring customer journeys on your website? By mapping out the customer’s path to conversion, you can identify potential obstacles and optimize your website accordingly. In this article, we will go in-depth about the different methods you can use to map customer ...

Open ended questions survey

Questionnaire vs Survey: 4 Key Differences and Why They Matter

Surveys and questionnaires gather information from a specific group to meet a goal. In marketing, both are indispensable tools for gaining insights into customers’ behavior and opinions of a brand. However, surveys are questionnaires, but not all questionnaires are surveys. And no, we shouldn’t use these terms interchangeably. Learn...

close-ended questions
11 minutes read.

50 Close-Ended Questions Examples (+ Free Survey Guide)

Close-ended questions allow you to create surveys that are easy to answer for respondents. In turn, it will be easier for you to collect quantitative data and conduct statistical analysis on any particular aspect you want to study. Unlike open-ended questions, these questions only require a one-word answer or a selection from a pre-determined list ...

Laptop with analytics dashboard on screen
10 minutes read.

Best 12 Examples of Demographic Questions for Surveys

Utilizing demographic survey questions gives you a clear idea of who your customers are–more specifically, where they live, how old they are, what religion they follow, and so on. For most people, this information is a solid representation of one’s persona, even if it’s just a glimpse. However, good marketing teams only need that glimpse ...

Survey animation
12 minutes read.

90 Survey Question Examples + Best Practices Checklist

An effective survey is the best way to collect customer feedback. It will serve as your basis for multiple functions, such as improving your product, supplementing market research, creating new marketing strategies, and much more. But what makes an effective survey? The answer is simple–you have to ask the right questions. Good survey questions gather ...

frown face
6 minutes read.

Differences Between Exit Rate vs. Bounce Rate Explained

The success of your business hinges on more than just attracting visitors to your website. It’s about making them stay, engage, and convert. Two critical metrics that give insight into how well your website retains visitors are the bounce rate and exit rate. In this article, we will see the difference between exit rate and ...

close-ended questions
9 minutes read.

Close-Ended Questions: Benefits, Use Cases, And Examples

Close-ended questions are the “essence” of each survey and poll, as they can bring the numbers and help you gain more data-based insights and eliminate all the guesswork. In this article, we’ll see what close-ended questions are, go through the main types and use cases, and finish up with some valuable examples that can help ...

Open ended questions survey
7 minutes read.

How To Ask Open Ended Questions? (2024 Guide + 5 Examples)

When you get feedback from customers, the goal is to get real insights, not just yes or no answers. Open ended questions are your ticket there. They’re like keys that unlock what’s really on your customer’s mind, giving you the full picture. Think of them as conversation starters; they invite people to share their thoughts ...

Web design feedback

7 Best Practices For Giving Good Web Design Feedback

A new website design rarely gets approved without further tweaks and improvements. As a business owner, it’s natural to want a web design that checks all your boxes, resonates with your brand identity, and follows web design best practices. But how can you achieve this in the most efficient...

16 minutes read.

Top 8 Session Recording And Replay Tools [Our 2024 Review]

Session recording and replay tools are essential for user experience analysis. They help you understand how to optimize your website, web app, or landing page. Finding the right tools with relevant features can be pretty challenging, given that so many tools for recording user sessions and replays are available on the market. Session recording and ...

Content Design
9 minutes read.

What is Content Design? (+ 5 Step Checklist That We Use)

Graphic designers, content writers, copywriters, programmers, and web designers are all part of the standard roster for creating and running a website. However, a lot of people forget one crucial member of the dream team to tie it all together–the content designer. But what is content design? And how does it play into your business’ success? In ...

Mobile analaytics
7 minutes read.

What Is Mobile Analytics? And How Can It Improve UX?

According to recent statistics, more than 55% of website traffic comes from mobile devices. That said, optimizing your website for mobile is just as important as perfecting your desktop interface. One way to do that is through mobile analytics. Understanding your mobile audience is a must to gain more insight into your website metrics. If your ...

What is Website Retention Rate?
8 minutes read.

Website Retention Rate: Definition, Role, And 5 Quick Tips

Are you struggling to keep users engaged on your website? Well, you’re not alone. With so much competition for online attention, retaining visitors can be a challenge. Did you know that improving website retention can increase user satisfaction and conversion rates? In this article, we’ll show you how to do just that. Ready to boost ...

behavioral-targeting
8 minutes read.

Top 9 Website Optimization Strategies: The Complete 2024 Guide

Creating a superb product or service is something we all like, but 89% of consumers will go to your competitor after a poor user experience. And this is where good website optimization strategies come to the scene. They can help you outrank your direct rivals, and grab a bigger market share. Which we all fight ...

6 minutes read.

5 Steps to complete a UX Audit (Free Checklist + Templates)

Ever wondered how your website visitors really experience your site? A UX audit, or user experience audit, is the answer. It’s like a magnifying glass for your online platform. When you complete the steps for a UX audit you are helping you see where users might be struggling. Your mission? To improve every click, scroll, ...

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