Event tracking tools help you monitor and analyze user interactions on your digital platforms, providing key data to boost engagement...
The best eCommerce analytics software helps you analyze data on customer behavior, sales performance, and the marketing performance of your online store. This way, you can better optimize customer journeys and marketing campaigns for more conversions.
FullSession is one of the best ecommerce analytics tools you can try. It gives you session recordings and heatmaps so you can easily spot problems and make tweaks that keep customers around. Plus, it offers conversion funnel analysis and error tracking to ensure the customer journey is as smooth as possible.
Book a demo to learn more.
In this guide, we'll explore the top ecommerce analytics tools of 2024, how they compare, and which one is the best for your ecommerce website.
Visualize, Analyze, and Optimize with FullSession
See how to transform user data into actionable insights for peak website performance.
Let's take a look at each ecommerce analytics tool.
Here are five of the best analytics tools for ecommerce companies:
FullSession is an advanced user behavior analytics software designed to track every detail of visitor activity on websites, web apps, and landing pages. It gives you a 360-degree view of how shoppers engage with your online store, helping you dive into specific behaviors and patterns to help optimize your website performance and sales.
With real-time session recordings and replays, you can see how individual customers navigate your site, where they click, what catches their attention, and where they might get stuck. Its interactive heatmaps highlight which areas of your site are performing well and which ones need improvement.
FullSession also offers conversion funnel analysis and error tracking, which helps you eliminate issues that cause funnel drop-offs and cart abandonment. You can also gain valuable insights directly from your shoppers with customizable feedback forms.
FullSession prioritizes data security by ensuring full compliance with GDPR, CCPA, and PCI standards. PCI standards are important for eCommerce stores because they provide secure handling of customer payment data (including credit, debit, and cash card transactions), protect against data breaches and fraud, and help businesses maintain trust and compliance with industry regulations.
Book a demo now to see how FullSession can help optimize your ecommerce store.
FullSession is perfect for ecommerce stores because it helps track and analyze user behavior, giving insights into how visitors interact with product pages, checkout processes, and other key areas of your ecommerce platform. It's also a suitable tool for:
Get a demo today to see how the platform works.
FullSession supports behavior tracking on websites, web apps, landing pages, and online stores. It can also show mobile user recordings.
FullSession integrates with popular platforms like Shopify, BigCommerce, WordPress, and Wix. It also connects with Zapier and supports API integration to help you automate workflows and ensure smooth data flow between your apps.
FullSession offers customer support through live chat and email. There is also a comprehensive help center for additional guidance.
FullSession offers three paid plans—Starter, Business, and Enterprise—designed to suit businesses of all sizes, from small startups to large enterprises. This flexibility lets you choose a plan that matches your current needs and upgrade as your online business grows, so you only pay for the features that matter to you.
Pricing starts at $39/month for the Starter plan, covering session recordings, heatmaps, and error tracking for up to 5,000 sessions. Business and Enterprise plans scale with your needs, and annual plans include a 20% discount.
Visit the Pricing page to learn more about each plan.
Book a demo now to see how FullSession works.
Image source: G2
Optimizely One is a digital experience platform for all types of businesses, offering A/B testing, personalization, and multivariate testing to optimize user experiences and improve sales performance.
Optimizely One has an average user rating of 4.2 out of 5 stars based on 51 reviews on G2.
Image source: G2
Optimizely One is suited for ecommerce marketers, digital marketers, and product managers who need a tool to optimize user experiences and drive conversions through testing and personalization.
Optimizely One supports websites and mobile apps.
Optimizely One integrates with popular platforms such as Shopify, Google Analytics, and Salesforce. It also connects with CRMs and marketing tools to help simplify your workflows.
Optimizely One provides customer support via live chat, email, and a comprehensive help center with resources to guide users through setup and optimization.
Optimizely One offers custom pricing based on the number of experiments, website traffic, and features required. Pricing varies depending on business needs, with larger stores likely needing more comprehensive plans.
Image source: G2
Woopra, now Appier AIRIS, is a customer journey and product analysis platform designed to track and optimize customer journeys in real time. It helps ecommerce businesses understand user behavior, offering detailed insights to improve conversions and enhance the online shopping experience.
Woopra has an average user rating of 4.5 out of 5 stars based on 205 reviews on G2.
Image source: G2
Woopra is for any ecommerce business looking to understand their customers' behavior in detail.
Woopra supports tracking on websites, mobile apps, and web apps.
Woopra integrates with platforms like Shopify, ActiveCampaign, and Salesforce. It also connects with popular analytics tools like Campaign Monitor and Marketo for a more comprehensive view of your sales data.
Woopra provides customer support through live chat, email, and an extensive knowledge base.
Woopra offers a free plan including basic features like 500,000 actions per month and core analytics. Paid plans start at $999 per month for 5 million actions per month, advanced analytics, automations, and other advanced features.
Image source: G2
Kissmetrics is an event analytics tool that helps ecommerce businesses track user behavior and optimize conversions. It provides detailed insights into customer interactions across your website, helping you understand how to improve the overall shopping experience.
Kissmetrics has an average user rating of 4.1 out of 5 stars based on 168 reviews on G2.
Image source: G2
Kissmetrics is a suitable option for ecommerce stores looking to optimize the customer journey.
Kissmetrics supports websites and mobile apps.
Kissmetrics integrates with popular ecommerce platforms like Shopify, WooCommerce, and marketing tools such as HubSpot and Google Analytics, allowing for a more complete view of ecommerce data.
Kissmetrics offers support through live chat, email, and a knowledge base full of helpful resources for setup and troubleshooting.
Kissmetrics offers three paid plans starting at $299 per month. The first plan includes tracking of up to 2 million monthly events, reports for key metrics, up to 12 months of data retention, and more. Larger companies can opt for a custom plan with more tailored features.
Image source: G2
Supermetrics is a data integration tool designed to help businesses pull data from various marketing platforms into one place for easy analysis.
Supermetrics has an average user rating of 4.4 out of 5 stars based on 772 reviews on G2.
Image source: G2
Supermetrics suits ecommerce stores that want to track sales performance across multiple marketing channels.
Supermetrics works for both website and mobile platforms.
Supermetrics integrates with over 50 marketing platforms and can push data into tools like Google Sheets, Google Data Studio, Google Ads, Excel, and BigQuery.
Supermetrics provides support via live chat, email, and a knowledge base.
Supermetrics offers a tiered pricing model based on the number of data sources and features you need. Pricing starts at $29/month for platforms like Looker Studio, Google Sheets, Excel, and Power BI.
Below is a comparison of the top ecommerce analytics tools so you can narrow down your choice.
FullSession | Optimizely | Woopra | Kissmetrics | Supermetrics | |
Real-time session tracking | ✔ | ✔ | ✔ | ✔ | ✘ |
Heatmaps | ✔ | ✘ | ✔ | ✘ | ✘ |
Conversion funnel analysis | ✔ | ✔ | ✔ | ✔ | ✘ |
Error tracking | ✔ | ✘ | ✔ | ✔ | ✘ |
Customer feedback tools | ✔ | ✘ | ✘ | ✘ | ✘ |
Cross-device tracking | ✔ | ✔ | ✔ | ✘ | ✘ |
Integration with major ecommerce platforms | ✔ | ✔ | ✔ | ✔ | ✔ |
Monthly pricing | $39 | n/a | $999 | $299 | $29 per platform |
For ecommerce businesses, FullSession is the best option for improving customer experiences and optimizing site performance. Here’s why:
Book a demo now to see why FullSession is the best ecommerce software for your business.
Analytics tools are a must for any ecommerce business looking to understand customer behavior, optimize conversions, and drive growth.
With features like real-time tracking, heatmaps, conversion funnel analysis, privacy protection, and so much more, FullSession stands out as the best ecommerce analytics tool to improve your store’s performance.
Get a demo now to explore how FullSession can help you take your ecommerce business to the next level.
Google Analytics is one of the most popular ecommerce analytics tools due to its widespread use, powerful tracking features, and ability to integrate with many platforms. It's also free, but if you need advanced user behavior analytics, choose FullSession.
FullSession is an excellent choice for businesses focused on gathering data, optimizing customer behavior, and improving conversion rates. It provides real-time tracking, heatmaps, and error analysis, helping ecommerce businesses maximize performance and boost sales.
Google Analytics tracks key metrics like conversion rates and sales and integrates easily with most ecommerce platforms. However, for more in-depth user behavior tracking, a powerful ecommerce analytics tool like FullSession can provide more granular customer insights from both quantitative and qualitative data.
The SaaS (Software as a Service) model is often the best choice for ecommerce websites. SaaS platforms, like Shopify, BigCommerce, and analytics tools such as FullSession, offer flexibility, regular updates, and scalability without the need for extensive in-house technical management.
The most important KPIs for ecommerce include: