We live in a digital age where the Internet has become an excellent resource for companies that know how to use it. Nowadays, if you’re not present on the Internet, you’re missing a perfect opportunity to reach your target audience. 

However, you cannot just create a website and expect it to convert visitors into customers. You need to make it user-friendly and include relevant content that resonates with your customers’ needs. Even statistics show that 88% of online consumers are less likely to revisit a website if their first experience wasn’t acceptable. 

Web analytics tools can help you better understand the user behavior when browsing your website and provide actionable insights you can use to improve your product’s performance. There are many UX research platforms on the market, but choosing the right one for your needs can be challenging as each comes with a different set of features.  

FullSession, our web analytics software, is one of the best solutions you can use to optimize your website performance. It includes session recordings and replays, interactive heatmaps, and customer feedback forms to help you pinpoint customer issues, solve them, and create a product that provides an exceptional user experience. If you want to see how it works, you can create your account and start your 14-day free trial.

If you want to check out other options, you’ll probably find UserZoom and UserTesting on the list of possible candidates. How do they compare against each other? Read our UserZoom vs UserTesting analysis to find out! 

What is UserZoom?


Image source: SaaSWorthy

UserZoom – the platform previously known as Validately – is a well-known brand in the user testing market. You can use the solution to test applications, websites, prototypes, and wireframes. You can carry out interviews, conduct surveys, and usability tests. You can also do card sorting, tree testing, and click testing, among other things.

The platform is available in two versions that complement each other: UserZoom and UserZoom Go. The first one offers access to a complete feature set required for complex quantitative testing. The second one is more limited in scope and focuses on qualitative studies. 

What is UserTesting?


Image source: Software Advice

UserTesting is a platform that allows you to test website or app functionality. It focuses on video recordings and human insights to help you understand users’ authentic experiences when interacting with your product. The researchers can observe user reactions to your website or app in real-time. They can study facial expressions, emotions, body language, and tone of voice.

UserTesting allows a good deal of customization – you can create specific questions and tasks and define test groups. You can carry out the tests with members of the UserTesting Contributor Network or invite your test participants. 

With UserTesting, you can gather, analyze and draw conclusions from data – it provides transcripts, metrics, and visualizations.

What is FullSession?


FullSession is a web analytics platform you can use to measure, monitor, and analyze the effectiveness of your website, web app, or landing page. Thanks to its features, you can better understand how the users interact with your product and make business decisions based on collected data.

  1. You can track engagement data and compare different channels, devices, and periods. FullSession allows you to evaluate which parts of your product – such as page elements or content – provide intended results or may require some additional work.
  2. Our session recording and session replay tools allow you to watch how users behave on your website or web app in real-time – you can see their clicks, taps, scrolls, and mouse movements. It’s a great way to evaluate the users’ journey and identify problems that reduce your conversion rate. 
  3. You can also gather insights concerning conversion rates and identify friction points in your sales or marketing funnel
  4. FullSession also allows you to get customer feedback by asking users what they think or feel about your product.
  5. Our solution provides advanced filtering options so you can easily find sessions that illustrate problems and save your time in the process. FullSession will also help you identify specific events during a session that you need to focus on.

You can achieve all of the above without significantly slowing down your website or app, as FullSession allows you to gather and analyze data without affecting website performance.

UserZoom vs UserTesting: How they compare and contrast

We’ve introduced you to the tools outlined in this article. Now let’s see how they compare with each other. We’ll consider available features, user rating on popular review platforms, deployment, integrations, languages, pricing, and customer support. We’ll also take a look at typical use cases.

UserZoom vs UserTesting: Basic differences

The main difference between these tools is they serve different purposes or at the very least have a different focus. UserZoom helps you conduct full-scale user research and detect issues with the user experience. UserTesting, on the other hand, concentrates on website functionality. 

UserZoom focuses on quantitative testing – evaluating the website usability and customer experience. It’s a complex platform that offers different research methodologies and test types. The downside is that some businesses probably won’t need such a comprehensive tool, and learning to use it might take some time. 

It’s worth noting that UserZoom includes the UserZoom GO. It’s a solution designed for qualitative testing – an individual product, but one that complements the central platform and exists under one brand umbrella.

UserTesting is a more straightforward solution. It’s a good option for product teams who need qualitative data. You can watch screen activity recordings, conduct tests, assign specific tasks and watch how users complete them. It helps you evaluate how users perceive your product.

UserZoom vs UserTesting: User ratings

UserZoom has a 4.2 score on G2 based on 99 reviews. It has a 4.6 rating on Capterra, but there are only 7 reviews in this case. 

UserTesting’s rating on G2 is a bit higher – 4.6, based on 574 reviews. Its score on Capterra is slightly lower – 4.5 based on 104 reviews.

UserZoom vs UserTesting: Use cases

Both UserZoom and UserTesting are used by UX researchers, UX designers, marketers, and product managers. UserTesting also lists executives and product teams. 

UserZoom is used in technology, finances, retail, travel, healthcare, gaming, and gambling. Some government entities also employ it.

UserTesting is also popular in many industries mentioned above but adds others to the list like communications, non-profit, media & entertainment, automotive, manufacturing, and education. 

UserZoom vs UserTesting: Deployment

Both UserZoom and UserTesting are web applications. To use them, you have to register on their websites and log in to your account.

UserZoom vs UserTesting: Features

UserZoom provides the following features:

  • Live interviews – the platform allows you to conduct moderated live interviews and automate some aspects of the process
  • Usability testing – you can test your website with users to get actionable insights
  • Surveys – they’re a great way to gather useful data on a large scale. You create a survey with a set of questions designed to validate a hypothesis or track trends
  • Card sorting – you can make sure your information architecture is well-structured 
  • Tree testing – you can check whether users can find what they need on your website
  • Click testing – you can use this feature to quickly check how your product’s design works for your users 
  • Live intercept – you can invite users to take part in a study or join a panel via your website or app
  • QXscore – the score evaluates the quality of your UX. It aligns with your Key Point Indicators. You can use it to prove the business impact to your stakeholders and executives
  • Participant recruitment – you can recruit test participants from a group of over 120 million testers

Here is what the UserTesting feature set looks like:

  • Templates – you can employ templates to carry out various tests quickly
  • Customer journey and multichannel journey mapping – you can evaluate how people navigate your website on different devices
  • Discover needs and frustrations – you can validate ideas and understand user issues with your solution
  • Competitive intelligence – you can gather data on your competitors. You test the product the same way you’d test your own and see how it compares
  • Web, mobile apps, and prototype evaluation – test the usability of your solution to make sure it’s intuitive and easy to use
  • Preference and usability testing – you can use the software to compare prototypes during the design process
  • Website conversions – you can check how valuable and compelling your solution is to your target audience
  • Ad testing – evaluate the effectiveness of your ad
  • Website and mobile app comparison – you can compare websites and applications for mobile devices
  • Insights – you can use the software to gather and share data

As you can see, both platforms offer a wide array of features, though their focus is on slightly different things.

UserZoom vs UserTesting: Languages

UserZoom is available in English, German, and Spanish languages. UserTesting supports the same languages, but it doesn’t include Spanish.

UserZoom vs UserTesting: Integrations

You can integrate UserZoom and UserTesting with Slack, Jira, and Trello. UserTesting additionally offers integrations with Adobe XD, Google Calendar, Outlook Calendar, and Qualtrics.

UserZoom vs UserTesting: Support

You can find a help center on the UserZoom website. The company also offers a UserZoom Academy, a collection of helpful articles about UX testing. You can contact UserZoom via phone or email. 

UserTesting offers a customer help section. You can contact the company via phone, e-mail, Twitter, Facebook, LinkedIn, and Instagram. 

UserZoom vs UserTesting: Pricing

UserZoom offers two basic plans: UserZoom and UserZoom Go. The first one gives access to a full suite of tests, including click tests, card sorts, tree tests, and surveys. The second option only allows the user to conduct moderated and unmoderated tests. There’s also a trial of the UserZoom GO tool.

UserTesting has three different subscription tiers. The Essentials plan gives access to basic features. The Advanced plan offers tools for teams that want to use their research in more ways. The final plan – Ultimate – was created with large companies in mind and provides high security and analysis features. The company also offers a free trial.

Unfortunately, you’ll need to contact the companies directly to get information about pricing since it isn’t available on their websites.

UserZoom vs UserTesting vs FullSession: A summary

Here’s a comparison of all the platforms in the form of a table that lists some of the details.

 LanguagesSupportPricingFree trial
UserZoomEnglish, German, and SpanishHelp center, UserZoom Academy, phone, e-mailUnknownYes (UserZoom GO)
UserTestingEnglish and GermanHelp center, phone, e-mail, Twitter, Facebook, LinkedIn, and InstagramUnknownYes
FullSessionEnglishHelp center, e-mailStarts at $39/monthYes

How does FullSession fit into the story?

Thanks to its robust feature set and user-friendly design, our FullSession is an excellent alternative to UserZoom and UserTesting. It will help you evaluate the effectiveness of your websites, web apps, or landing pages.

What can you do with FullSession user behavior tools?

FullSession provides you with a set of powerful user behavior tools. You can assess how users interact with your product and define their engagement level. You can also analyze friction points to implement necessary changes and improve the performance of your website.

Session recordings

Session Replay

FullSession allows you to watch recordings of real users interacting with your product – not just test participants that look like your target audience. Thanks to this, our software provides more value than the competition. It’s also easier to use – you don’t have to waste time finding participants and carrying out tests. You can conduct research at your own pace and have all user data in one place.  

FullSession helps you spot issues on your website quickly. If users have a negative experience with your product, they can leave feedback, and you can watch session recordings to identify user frustrations and fix them quickly. Instead of identifying general issues in session recordings, you can use our advanced filtering feature to segment them and pinpoint specific problems your users have. 

The recordings let you see how users navigate the website and track where they click. You can also check how much time they spend on the website overall and compare it to the average time. FullSessions offers you the options to speed up the recordings and skip periods of inactivity.

Interactive heatmaps


Heatmaps allow you to see which website elements get the most attention from your users and which aren’t. Thanks to this, you’ll be able to address areas that need improvements. With FullSession, you can do all of that in real-time – you don’t need to wait for the data to be processed.

Customer feedback

customer feedback

You can use our software to ask users what problems they have and what frustrates them. 

FullSession offers on-page surveys. You can customize branding elements and add questions such as open-ended, multiple-choice questions, etc. FullSession interactive feedback widget also includes a scoring scale.

Our customer feedback widget allows you to gather data and analyze individual feedback by replaying user sessions to see how users’ words relate to their actions. Thanks to FullSessions search options, you can always jump to a specific session recording to get more details. You can then fix these issues and improve the customer experience.   



FullSession will give you insights that provide a comprehensive analysis of the visitors’ behavior on your website. This feature will allow you to detect any friction points that may cause problems. As a result, you’ll be able to reduce unnecessary funnel dropouts and positively affect conversion rates.

You can access the essential data directly from the dashboard. It includes session recordings, top users, trends, and information regarding segment health, rage clicks, error clicks, browser breakdown, device breakdown, and screen resolution breakdown. You can add or remove segments and select favorites.

Why choose FullSession over UserZoom and UserTesting?

FullSession is a comprehensive web analytics tool that includes many valuable features but remains intuitive and easy to use. 

You can watch session recordings of real users and filter through data very quickly. We offer broader analytic tools, deep analysis of the users’ behavior on the website, and advanced filtering options. Our solution will also help you identify significant events and track user activity to optimize conversion rates. What’s more, you can do all of these things without slowing your website down substantially.

Real-time, interactive heatmaps will save you time and offer more up-to-date data. The customer feedback feature offers instant, visual feedback regarding the elements on your website that frustrate users.

We also provide pricing transparency – you don’t need to contact us to see how much FullSession costs. Of course, you can always write to us if you’re interested in a more customized offer.

FullSession pricing

FullSession Pricing

FullSession offers two pricing plans. The Basic subscription costs $39/month and offers 3 000 sessions and the option to include up to 3 team members. The Business plan costs $99/month and gives access to 15 000 sessions. In this case, you can work together with up to 5 people. 

We also offer the option of creating a customized plan according to your needs. If you want to check FullSession out, we have a free trial.

UserZoom vs UserTesting: Final words

The simple truth is that people aren’t going to use products – even potentially groundbreaking ones – that they find challenging and cumbersome. You need to test websites or apps to ensure they are easy to use. They need to provide valuable features to solve users’ issues.

The only effective way to do that is via specialized tools such as FullSession. In our opinion, our solution offers the best mix of features – great session recordings, powerful analytical tools, insights, real-time, interactive heatmaps. We have whatever you may need to identify potential issues with your product and make your customers happy. 

If you want to evaluate FullSession’s potential yourself, just sign up for our free trial today!

thumbs up
How to Make a Client Satisfaction Questionnaire (+ Examples)

Everyone has answered a client satisfaction questionnaire or customer satisfaction survey at least once. Chances are, you've probably abandoned some...

a light bulb and paper clips
MVP Testing: 17 Best Techniques That Work

A good idea without validation is only just that—a good idea. And without feedback from your target audience, you're not...

a group of people looking at a piece of paper
10 Best NPS Software Tools to Drive Customer Loyalty

An NPS survey can help you gauge customer loyalty or, more specifically, find out who your loyal customers are (and...

a man and a woman filling product survey questions
Product Survey Questions to Help You Build a Top-Notch Product

So you've built a product that solves a specific problem of your target audience. And in your humble opinion, it's...

a group of people sitting at a table
The Ultimate Guide to Conducting User Research Interviews

Sometimes, the best way to find out if your product is good is to just ask the person using it. Unfortunately,...