Choosing the right analytics platform for your business can be a challenging process. If you don’t have accurate information, you might end up with an inappropriate tool.
Contentsquare is a web analytics tool that helps businesses better understand the customer journey and spot funnel drop-outs and user frustrations via session replay and zone-based heatmap tools.
Despite these benefits, the product still has shortcomings like a high learning curve and a limiting pricing plan that motivate users to evaluate other alternatives.
FullSession, our user experience analytics solution, is one of the Contentsquare competitors that helps you monitor user behavior, learn more about their needs, and optimize your product accordingly.
It provides valuable features such as session recordings and replays, interactive heatmaps, customer feedback forms, and advanced analytics. You can Sign up for free or Get a Demo to gain actionable insights that will help you make more data-driven decisions to improve your website, web app, or landing page.
In today’s article, we will compare the top five Contentsquare competitors so you can quickly evaluate them and choose the one that suits your business needs. You will learn more about their features, benefits, and how you can use each of them to increase conversion rates.
Let’s start by explaining what Contentsquare is and how it works.
What is Contentsquare?
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Contentsquare is a digital experience analytics platform that helps organizations understand the how and why behind customer behavior via session replay, struggle analysis, and zone-based heatmaps tools.
Contentsquare helps product managers, UX teams, and marketers discover hidden customer actions, understand the customer journey better and optimize the sales funnel.
How does Contentsquare work?
Contentsquare gathers user data with a code snippet. With this snippet, Contentsquare logs your users’ actions such as page view, mouse movement, app installs, button clicks, scrolls, and more.
The web analytics software identifies events in customer journeys to help you make improvements, detects recurring friction points that affect conversions, and shows you the most visited web pages and where funnel drop-offs occur.
If you have a mobile app, you can use the platform’s analysis feature to gain insight into how customers navigate your app. You can understand why they uninstall the app or become customers and use the insights to customize the customer journey.
What are Contentsquare pros?
Contentsquare has some advantages that include the following:
- It provides a wide range of features that spans almost every aspect of user behavior
- Contentsquare provides real-time customer behavioral data that helps you to understand page engagement and customer friction points
- The analytics platform presents data in the form of scores and reports that are easy to understand
What are Contentsquare cons?
Some of the disadvantages of Contentsquare include the following:
- Using the web analytics platform requires more training and a longer time to understand due to its extensive features
- Contentsquare provides some pricing plans that limit how long you access behavioral data
- The product can be challenging to use if you don’t have any technical knowledge
Contentsquare pricing
Contentsquare doesn’t provide a transparent pricing package on its website. You must contact the sales team to schedule a demo and evaluate your web analytics needs.
The top 5 Contentsquare competitors in 2022
After conducting in-depth research, we have created the list of the following tools as the top five Contentsquare alternatives. Continue reading to learn more about each solution and evaluate if it fits your business needs.
1. FullSession
FullSession is a digital customer experience software that allows businesses to visualize how customers engage with their website, web app, or landing page. It provides features such as session recordings and replays, customer feedback forms, real-time website heatmap tools, and advanced analytics.
With FullSession, you can gain a bird’s eye view of your customer behavioral data points, identify bottlenecks in the customer journey, and use these insights to improve your website conversion rates.
Who uses it
The FullSession platform is built primarily for product managers, marketing teams, web designers, UX researchers, and UX designers. Our web analytics tool is also most popular in the e-commerce industry.
Deployment
FullSession is a cloud, SaaS, web-based software, and you can deploy it by adding its code snippet to your website.
Features list
FullSession provides powerful analytics features that let you gather data on users’ actions and behaviors. The features include
- Session recordings and replays—they help you understand user frustrations and observe customer actions such as clicks, scrolls, hovers, taps, and mouse movements in real-time
- Interactive heatmaps—they help you analyze how users interact with website elements like form fields, drop-down menus, headers, and call-to-action buttons so you can easily optimize your site and increase conversions
- Customer feedback—enables you to ask customers about their overall digital experience on your website
- Advanced analytics—helps you to gather and analyze customer behavioral data, so you can easily spot funnel drop-outs and user struggles that affect conversion rates. You can find this feature in the FullSession dashboard
What makes this tool unique
FullSession provides advanced user analytics and a session replay feature that helps you skip user inactivity and spot specific events inside a session. You can even replay sessions connected to negative customer feedback and watch what happened. This way, you can save time and understand your customers better.
While other analytics tools like Hotjar significantly affect website performance, our web analytics solution enables you to analyze visitor behavior without slowing down your website.
Integrations
Our digital experience analytics platform connects with popular third-party solutions such as WordPress, Shopify, BigCommerce, and Wix.
Customer support
You can contact our support team via help center, guides, and live chat.
Pricing
FullSession doesn’t offer a free forever plan. We have two premium packages —Basic and Business. Each