Click Maps 101: How to Make the Most of Your User Data

The first step in optimizing your web presence is understanding website visitors’ click patterns. You can view click maps to learn how many people clicked on each section of your website and if they found what they were looking for. This tool will help you understand your audience and allow your company to make further improvements.

There are different types of customer behavior tools. Click map is one of the most effective forms of data visualization as it breaks down user actions into easily digestible chunks. It helps you uncover details about user behavior that you might otherwise miss.

We’ve done extensive research on click maps while creating our FullSession heat map tool. We wrote this guide to help you learn how to use them to fix and optimize your website. If you want to learn more about FullSession heat maps, take a few minutes of your time to register your account and start a 14-day free trial.

What are click maps?

Click Maps

Image source: instapage.com

 

It’s not enough to have beautiful websites or landing pages. You must create a meaningful and memorable experience for the customer that includes quick loading times, error-free functions, and flawless navigation.

You need to listen to your users and strive for their happiness. Click maps are a great way to do this — they’re easy to create, and they’re invaluable for uncovering opportunities to improve your product or service.

Click maps shed light on behavior patterns and provide actionable insights on how your website works in real-time, which pages or elements are performing the best, and what you should focus on. You can use this quantitative data to improve your site content or layout as well as marketing, sales, or development efforts, ultimately increasing your conversion rate in the process.

How do click maps work?

The basic principle behind click maps is simple: Every time someone clicks on an element on your website, web app, or landing page, the click tracking tool records that action and assigns it a unique identifier. It then displays user data in a graphic report, using a color scale to help you visualize user interactions.

Page elements that are the most popular get the highest color intensity, while elements that receive little or no attention are at the darker end of the color spectrum, usually colored blue.

This way, you can quickly identify which content is well-received by customers and make adjustments to either replicate that content on other pages or optimize it for higher engagement.

Some click maps also allow you to filter results by specific pages or sources, such as organic search or inbound links, which helps you pinpoint specific areas for improvement, increase website traffic or decrease bounce rate.

There are many different click map tools available online, so it’s important to choose one that meets your specific needs. Some of the most popular options include FullSession, Hotjar, Crazy Egg, and Inspectlet.

What are the benefits of click maps?

Customer Experience

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Counting the number of website visits as a measure of success is not enough. Combining the number of unique visitors to your website with click maps and other user behavior tools, you can gain a holistic view of how people interact with your brand.

By using click data to learn how customers navigate through your website, you can personalize their experience across different digital touchpoints. If you’re not yet convinced click maps are worth your time, here are some benefits to consider.

Click maps help you:

  1. Increase your site traffic
  2. Test your site’s usability and functionality
  3. Understand user wants and needs
  4. Decrease the bounce rate
  5. Generate more leads and close more sales
  6. Create an optimal customer journey
  7. Improve your conversion or sales funnel
  8. Understand what page elements or website areas are underperforming
  9. Update your marketing, sales, or development strategy
  10. Get ideas on how to redesign your website or improve your content
  11. Reorder your links to achieve higher CTR

A major benefit of click maps is return on investment (ROI) tracking. You will always know the exact percentage of return you receive for every dollar invested in your advertising campaigns. Also, click maps are easy to implement into your existing digital infrastructure.

What are the drawbacks of click maps?

Click map is a great way to see how users interact with your website or web app. However, there are some drawbacks you should be aware of.

Click maps can be misleading. They show you what areas of your website or web app are most popular, but they may not reflect the user’s interest. For example, if your website shows ads, the click map might mark the ads users click the most. However, you will not know just by watching click tracking reports if the ads are intrusive or irrelevant to the user’s experience.

Also, click maps can slow your website down. Depending on the software you use, click maps can be time-consuming to generate, so if you have a large amount of data, you may not be able to use click map reports right away.

Finally, click maps can sometimes be inaccurate. They can show you areas where people click or interact with your content, but this might not reflect how many of them have actually paid attention to your page elements.

Are click maps worth the investment?

Yes, click maps are definitely worth the investment and can lead to increased revenue. Having click data lets you view your website in ways you haven’t before.

By tracking users’ navigation, you can build a more effective site based on their actual needs rather than your best guesses and improve performance by making changes to your product or service pages, calls-to-action, or site structure.

Also, click maps will help you determine why some people leave your site without buying anything, so you can take appropriate actions to prevent it from happening again.

How to monitor website visitors’ clicks with FullSession?

FullSession Dashboard

We have built FullSession, our web analytics tool, to help you monitor your users’ experience across devices, understand visitor behavior with real-time visualizations, and identify issues in their customer journey for targeted optimization efforts.

FullSession provides you a unified analytics solution that shows all digital touchpoints, including web, mobile, tablet, and desktop from one dashboard. It’s a single solution to grow website traffic, boost engagement and convert more visitors into active, returning customers.

In today’s article, we will review and compare our click tracking tools. If you want to go into details, you can read our other articles and learn what website tracking is, how to record website visitors, and how user behavior tools can help your business.

FullSession heatmaps

FullSession heat map

 

FullSession real-time interactive heat maps are indispensable for visualizing customer behavior and discovering growth opportunities. With FullSession, you can analyze every click, scroll, hover, or mouse movement on your site, to create an excellent digital experience.

FullSession heat maps display colorful, easy to interpret graphic charts that show how visitors navigate your entire website and engage with your brand.

FullSession heatmap types

FullSession provides you:

  • Desktop click maps visualization to see users’ click patterns and optimize content accordingly.
  • Movement heatmaps that show users cursor movements, what catches their eye, or bores them.
  • Scroll maps that show scroll depth and help you determine how far users scroll on your web pages

Using interactive visualizations and advanced filtering options, you can get all of the information you need without having to work with complicated reports or raw data in spreadsheets.

Why use FullSession click maps

No matter what kind of data you’re looking for, from something as small as improving your SEO to something as big as understanding your customers better, FullSession heatmaps can provide you the answers.

FullSession has an advanced heatmap tool that gives you access to instant insights and actionable data. It helps you identify issues, measure their impact on your site, and pinpoint what you need to do to improve them quickly rather than waiting for a problem to manifest itself.

Use FullSession heatmaps to understand the sources of user frustration or the elements driving the most engagement to improve your sales, marketing, or development efforts.

FullSession session recordings and replay tools

FullSession Recording

 

For best results, you should combine session recordings with heatmaps. FullSession logs and shows every visitor action in a session recording. It’s a faster way to analyze users’ behavior on your webpage and find opportunities to improve user experience. For detailed information, read our guide on session recordings and replay.

What customer data do you get with FullSession session recordings?

FullSession Heatmap

 

You can easily watch session recordings using the FullSession replay feature that shows:

  1. Your visit sources
  2. The IP address of each visitor
  3. The date of the first session recording
  4. The average time spent on the page
  5. The total time spent on pages

Most importantly, with session list and session events, you can analyze and inspect users’ actions on each page, from how many times they click on an element to how long it takes them to complete a purchase.

Session Replay Events

 

It will show you how often they clicked on buttons, links, visited certain pages or had any unexpected issues. Whether you want to design better experiences for your customers or reduce your bounce rate, FullSession can help.

FullSession Filter

 

With advanced filtering options based on many parameters, you’ll be able to save your time and quickly find the session replay you need. FullSession ensures that you only receive relevant search results and includes insights on rage clicks, dead clicks, error clicks, or trashed cursors.

FullSession insights

FullSession Insights

 

The new FullSession metrics tab allows you to view all your data in one place. It divides reports into three sections and helps you to see insights for up to one year:

Total count of dead clicks

  • % of Sessions on Mobile devices
  • Avg Page Load Speed
  • Total Console Errors

Understand user engagement

  • Median scroll depth by device
  • Page load speed by browser

Key performance indicators

  • % of Users to Error Click
  • % of Sessions w/ Page Loads
  • Top Rage Click Pages

In FullSession, you can dig into every metric and know exactly what it means for your business. You’ll keep your revenue growth healthy and make smarter business decisions with data-supported insights.

FullSession: See everything, know everything

With real-time data and advanced filtering options, FullSession helps you grow your online business by giving you full transparency into your website performance metrics.

You can test our tool without providing payment information. A 14-day trial gives you a hands-on look at FullSession to see if it’s right for you. Cancellation is simple, with no hidden fees or penalties. Start using FullSession today.

Click maps FAQ

We hope you find this article helpful. In addition, we prepared answers to frequently asked questions regarding click maps. You can find our summary below.

Click map vs heat map: What is the difference?

Click map is a type of heat map that shows the number of people clicking on different areas of your site and helps you determine how effective certain page elements or calls-to-action are.

A heat map displays a graphic report. It is a visual way to show how users interact with a specific website or web app and which parts of the site/screen they find most interesting.

Heat maps show you where your users focus their attention (highlighted areas) and where you need to do some work to improve user experience (the colors in the darkened areas).

Which one is better: Free or paid software for click maps?

Both free and paid click map tools exist, but their features and capabilities tend to vary significantly, and the right tool for you will depend on your exact needs.

Free tools can give you an overview of where your visitors are clicking on your website, with some offering a breakdown of customer engagement. Paid tools take this further, with advanced features such as session recordings or customer feedback.

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