Let’s say you created an excellent product with a user-friendly interface. You’ve tested it with your regular users and got great feedback.
The app is fantastic, and people love it! But what exactly are their habits? Where do they get stuck? What kind of content do they love the most? How can you optimize your app to give users an even better experience? How can you create a more engaging UI to boost conversion rates?
These are just some questions that might pop up when you start optimizing your product. You should use software that gives you insights into user behavior to learn what works or doesn’t.
A web analytics platform like our FullSession helps you optimize your website to increase conversion rates and improve the user experience. It provides session recordings and replays, interactive heatmaps, customer feedback forms, advanced data segmentation, and analytics.
Test our platform by starting your 14-day free trial, or schedule a demo to see FullSession in action.
If you want to check alternatives, you’ll likely start with two popular solutions: Google Analytics and Mixpanel. What do they have in common? How do they differ?
Our Mixpanel vs Google Analytics comparison will take you through every important detail and explain why FullSession should be your first choice.
Let’s introduce each tool.
What is Mixpanel?
Image source: G2
Mixpanel is a behavioral analytics platform and one of the better-known Google Analytics alternatives. It allows you to gather real-time data regarding user actions on the website.
You can use this information to improve customer engagement and general user experience. You can mostly do this by analyzing data, identifying potential problems, and evaluating which parts of your product work and which don’t.
Mixpanel employs an event-centric approach. You define users’ actions on your platform. It then allows you to check whether users perform these actions and how they accomplish them.
You can get statistical data regarding user behavior, which you can filter and segment in various ways – considering demographics, location, and more.
Additionally, the platform goes beyond behavior analytics and offers some additional features. You can send in-app messages, SMS, notifications, or e-mails to your users.
What is Google Analytics?
Image source: G2
Google Analytics is one of the best-known web analytics platforms in the world. Various companies and organizations all around the globe use it to track website performance.
Google Analytics data shows page-level information. For example, you can track the number of visitors or page views, the location of users, bounce rates, and more.
It’s a helpful tool to verify whether your marketing efforts work as intended or whether your website shows increased interest in your brand.
One of Google Analytics’ advantages is that the company behind it made a well-known and widely used search engine. It means the data collected via GA is very relevant and helpful.
What is GA4?
Google announced that the Universal Analytics service, which currently finds use in many businesses, will be deprecated on October 1, 2023.
The new GA version – Google Analytics 4 – will be its replacement and is already available. It’s a similar service, but there are some significant changes – for example, GA4 measures slightly different metrics, like active users instead of total users, and more.
What is FullSession?
Our FullSession is a powerful web analytics platform you can use to learn more about user interactions to optimize your website according to their needs.
It helps remove obstacles and problems your customers face to boost conversion rates. We offer the tool in the SaaS model. It works in the cloud.
Our service allows you to watch session recordings and replays. It’s a great way to learn how users behave on the website because it relies on real experiences – you don’t have to hire testers and base your decisions on artificially generated data.
The platform also offers three types of interactive heatmaps, which will help you understand how people interact with your website pages, how they navigate the site, where they click, and how far they scroll.
That’s not all. FullSession has a well-designed dashboard and great segmentation and filtering features. Accessing the data you need in a given moment and making connections between important details is very easy.
FullSession won’t affect your website’s performance and respects your users’ privacy. Deployment is also effortless and doesn’t require technical know-how.
Mixpanel vs Google Analytics: How they compare and contrast
You should now have a basic knowledge of all the platforms we discuss in this article. Let’s get into more detail and compare them to each other. We’ll look at features, deployment, integrations, and use cases. We’ll also consider language, customer support, reviews, and pricing options.
Mixpanel vs Google Analytics: Basic differences
Google Analytics and Mixpanel might seem similar, but they’re substantially different software. The main difference between them is that they focus on different data types. Google Analytics helps you collect page-level information, whereas Mixpanel allows you to learn more about your user behavior.
FullSession similarities with Mixpanel and Google Analytics
FullSession is similar to Mixpanel, focusing on user behavior instead of broader, page-level data reporting. It still tracks many statistics regarding your website, such as visit source, time on page, or the number of clicks. It makes our platform comparable to Google Analytics, though it isn’t its main strength.
How FullSession differs from Mixpanel and Google Analytics
FullSession doesn’t focus on raw statistical data. Instead, it provides session recordings and replays, and interactive heatmaps. It also allows you to get feedback directly from your users through customer feedback forms.
Mixpanel vs Google Analytics: User rating
Both Google Analytics and Mixpanel have a 4.5 rating on G2.
Mixpanel vs Google Analytics: Use cases
Google Analytics and Mixpanel have similar use cases. Various specialists – like marketers, product managers, UX designers, and product teams – can benefit from the data collected by these platforms. Both tools find use in many different industries, including retail, entertainment, and tech.
Nine ways you can use FullSession
You can use FullSession for
- Product optimization
- Gathering user interaction data
- Gathering web analytics data
- Customer journey tracking
- Improving marketing and sales funnels
- Improving customer experience
- Reducing churn
- Finding and removing bugs
- Increasing retention rates
- Increasing conversion rates
Mixpanel vs Google Analytics: Deployment
Mixpanel and Google Analytics are