Suppose you are a website owner, a blogger, or any other professional who earns from their website engagement. In that case, the main thing to know is how customers experience your website – and, without an online user feedback tool, you won’t get much information.
If you have been using Hotjar till now and you feel like it’s time to switch to another software solution, we’ve got you.
In the lines below, we talk about the pros and cons of using Hotjar, ways to improve the overall conversion rate of your website, the best Hotjar alternatives to opt for, essential website features to adopt, and skyrocket the number of your website visitors, and so much more.
Visitor behavior matters
In today’s world, online user feedback is essential. Thanks to technological progress, online user behavior and feedback tools give you the option to collect customer experience data in various ways, including behavior-triggered feedback forms, user data, heatmaps, surveys, and so much more.
But, how do you choose the right type of tool to use? The main questions to ask are:
- What features do you need around A/B testing, data segmentation, funnel analysis, and similar?
- How do you want to track user behavior?
- Which features would you rather not include or are entirely better off without?
- Is the price of your software solution important? Does it need to come with a free version or a free trial?
- Which tool’s user interface seems like the most intuitive one for your team and yourself?
From our experience, the best results come from tools that combine various user experience (UX) tools in one – and one of the best in the category is the tool called Hotjar.
What is Hotjar, and how does it work?
Hotjar is behavior analytics and website optimization software designed for UX pros and marketers working in different digital environments. It helps you understand how your website visitors are behaving and track their mouse movements across your website to assemble results that will help you deliver better service.
This tool offers manifold ways to gather user feedback, including visitor recordings, heatmaps, form and funnel analysis tools, and surveys. Hotjar can be used to get customer feedback on the design or content of your site.
What are the main features of Hotjar?
Known as an “all in one” behavioral analytics solution, Hotjar combines multiple analytics tools into one platform, lowering cost and complexity for your team and giving you more space to focus on making your products and services superior.
Hotjar is an intuitive and visual way to discover, put together, make sense of, and communicate user needs.
Hotjar key features are:
- Behavioral tracking
- Scroll maps
- Visitor recordings
- Form optimization
- User testing & surveys
Being a comprehensive tool lots of marketers swear by, Hotjar enjoys certain credibility in the web world. Still, this analytics solution comes with positives and negatives, and we’re here to break them down for you.
Here are some of the best and worst things about using Hotjar.
- Free plan
- Video tutorials
- 24/7 customer support
- Easy to use interface
- Breaks down heatmap by device
- Powerful and customizable insights
- Slows down website loading
- Does not offer in-depth analysis
- Challenging to look at the individual user level
- Does not offer a mobile-only plan
As advertised on its official website, “Hotjar helps you understand how users behave on your site, what they need, and how they feel, fast”.
What is the price of Hotjar?
Hotjar comes with a free version allowing you to use a portion of their services at no cost.
If you opt for a paid plan, there are three plan options to choose among. Its Plus package plan starts at $39 per month. Hotjar’s Business package rounds at $99 per month, while the Scale package charges $389 per month.
All plans include data storage for 365 days, unlimited team members access, and mainly round pricing based on daily sessions. Although the software doesn’t have a 30 day free trial, it does come with a 30-day money-back guarantee.
However, suppose Hotjar is not the right online platform for your web business for whichever reason, and you’d like to explore the best alternatives to this software version. In that case, you can turn to this blog for browsing through the best Hotjar alternatives and find out how each one may work better in certain situations depending on the type of business or organization you have.
Alternatives to Hotjar
In recent years, Hotjar saw a fine number of competitors show up on the market, i.e., web analytics tools very similar to Hotjar both structurally and in terms of features, conversion optimization, event tracking, conversion funnels, and other specifics.
These competitors have quickly become Hotjar alternatives, amassing customers’ attention and trust.
Is Hotjar a replacement for Google Analytics?
It is not. If anything, Hotjar is one of the analytics tools on the web that will supplement you with all those website analytics metrics you cannot obtain from a free Google Analytics account.
Hotjar is simple yet powerful, and it has become one of the most popular web analytics tools in a relatively short time.
Founded in 2014, Hotjar has a clear edge over other web analytics platforms due to its flexibility and the fact it lets you track and analyze your customers’ behavior in real-time and hassle-free. Hotjar is helping you make critical decisions as you advance and start seeing better results.
And, guess what? You don’t even have to have any coding knowledge for it!
However, this web analytics tool does have some shortcomings. With its inability to provide in-depth analytics, the fact it adds heavily to website load time, its lack of options for A/B test webpage changes, and the incapacity to manage less organized video recordings, Hotjar can be a bit of a hindrance for more expecting users.
For this reason, some marketers may inquire on the alternatives to Hotjar, exploring their behavior analytics options in tools like Hotjar but featuring options that fit better with their business needs.
Why use Hotjar alternatives?
While Hotjar enjoys the reputation of one of the best, most reliable software on the market, with a number of satisfied users, some marketers go for Hotjar alternatives (tools like Lucky Orange, Crazy Egg, and others) as they may need analytics tools that offer more granular, in-depth data analysis of the website, are easier to use, propose more flexibility to A/B test webpage changes, or any other reason.
If that’s you, you’ll be happy to browse through the list below, listing four Hotjar alternatives broken down into categories, explaining ways those software types could interact with your website.
What are the benefits of using a Hotjar alternative?
Based on the G2 rating, Hotjar is at 4.3/5 stars, having users rave about its quality and accessibility. However, those same users aren’t strangers to using Hotjar alternatives.
Taking G2 user reviews into account, we list some of the ways Hotjar fails to deliver and why using Hotjar alternatives could be beneficial for your website:
- Heatmaps aren’t interactive.
- Hotjar doesn’t have the option to track logged-in users.
- There is no integration possible between Hotjar and Google Analytics.
- Hotjar doesn’t offer predictive analysis of customer behavior.
- Surveys can be a bit clunky at times.
- There is no available option to create customer profiles and segmentation.
- When using the platform for more curated uses (such as pre-production testing), some UI interactions can feel a little disjointed.
- Hotjar lacks native integrations with iOS and Android
- Poor video quality: customers report small frames and over 50% of the video featuring faulty rendering.
How to choose the best Hotjar alternative for your needs?
If you are looking for the best Hotjar alternatives or its competitors, there are several important factors to take into consideration.
As pointed out on G2, Session Replay Software is a broadly used technology, with numerous users seeking dependable, sophisticated software solutions with a search box, split URL testing, and data analysis.
Other crucial elements to consider include features and user experience. We have compiled a list of software voted the best Hotjar alternatives, and the list includes FullStory, Crazy Egg, Clicktale, and UserTesting.
Top Hotjar alternatives
Reviewing over 40 Hotjar alternatives, the four below have made it in the final cut.
G2 Rating: 4.5/5
- Pricing: Contact FullStory directly for pricing details
- Unique feature: Top Opportunities
- Common with Hotjar: Session Replay and Heat Maps
FullStory is a Digital Experience Intelligence (DXI) platform that combines robust session detail, rich analytics, and collaboration tools to help understand issues, answer questions, and uncover web and mobile data opportunities—and then put that knowledge to work. FullStory is one of the best Hotjar alternatives.
FullStory offers an extensive analysis of digital interaction. It is a trusted web analytics platform that focuses on (pro)actively troubleshooting UX problems.
Designed for multitasking, FullStory allows you to monitor a user’s entire history with your website and delivers stellar session recordings for improved customer experience. Thanks to the tool’s unique feature – Top Opportunities – you get all your session recordings analyzed to help you establish great opportunities for your website UX improvement.
What sets FullStory apart from other software solutions is the intuitive way to present detailed insight. From critical qualitative research to comprehensive quantitative analysis, this web analytics platform ensures you have access to all the essential data on a clutter-free dashboard.
Thanks to its immediate access to robust, qualitative session details, FullStory allows you to discover why things are happening, enabling you to act immediately.
FullStory offers a freemium variant with essential features like 1,000 sessions/month, event funnels, user trends, and heatmaps. Its premium version comes at a steep price of $849, which may not be a fit option for everyone.
If you are on a budget or are looking for a basic online analytics tool without spending a dime, the free version may be a friendly alternative.
For a user with comprehensive demands looking to get an error-free tool with a complete set of features to answer their requirements, FullStory’s premium variant could be the answer.
- Provides comprehensive quantitative analysis.
- Delivers extensive analysis of digital interaction.
- Features an intuitive way to present detailed insight.
- The premium version is expensive.
Brands using FullStory increase revenue through better conversion rates, improved organizational efficiency and boosted customer growth and retention.
G2 Rating: 4.2/5
- Pricing: Starts at $29 per month
- Unique feature: Snapshots
- Common with Hotjar: Session Replay and Heat Maps
One of the best Hotjar alternatives, Crazy Egg software is invaluable for people serious about online marketing.
To help you understand visitor behavior on your website better and see where your users are clicking, Crazy Egg allows you to filter clicks and see how up to 22 different segments interact with a page. Rather than having you make assumptions, the tool helps you see inside the funnel and visualize what’s going on.
The software ensures maximum user flexibility in terms of sampling; as all visits are included in Crazy Egg’s Snapshots, users are the ones to decide when and how to sample or filter them.
Additionally, Crazy Egg offers maximum flexibility with A/B testing. Built right into the product, Crazy Egg A/B testing can either stand alone or integrate with Google Optimize, Optimizely, and other A/B testing tools that may be on your list.
In terms of pricing, Crazy Egg starts at $29 for its Basic package and moves up to $249 for a Pro version.
With access to five different types of Snapshots, A/B testing, visitor recordings/ session replays, and surveys, you have the complete package to improve your user experience and, as a result, transform your business.
- Offers state-of-the-art visual heat mapping and recordings.
- Exceptionally user-intuitive at all points of a customer journey.
- Users have access to five different types of Snapshots.
- No free trial/No information on the free trial.
Crazy Egg offers marketers more in-depth data segmentation options and more flexibility than Hotjar, making it a perfect Hotjar alternative.
Clicktale (now Contentsquare)
G2 Rating: 4.4/5
- Pricing: Contact Clicktale directly for pricing details
- Unique feature: Experience Center
- Common with Hotjar: Session Replay and Heat Maps
Our third pick in the best Hotjar alternatives run is Clicktale.
Clicktale (now Contentsquare) is a cloud-based analytics system that enjoys the reputation of a website analytics solution with, possibly, the most significant emphasis on web analytics.
With web, mobile, and apps solutions, Clicktale includes heatmaps, session replay, and conversion analytics. With its unique feature – Experience Center – the tool helps users get a first-class overview of the entire customer experience and understands ways it affects their business.
Offering revolutionary Customer Experience Analytics users can watch playback videos of their customers’ actual browsing sessions. In addition, they have access to heat maps and other behavioral reports.
Clicktale allows users to filter session replays by user demographics, environment, mouse movements, in-page behavior, traffic sources, and more. The client is in control of the recorded pages and text input. This tool offers conversion funnels, heat mapping, and form analytics, too.
This analytics tool helps businesses grow into experience-centric organizations, achieve wins, and increase ROI, all while delighting customers with the service offered.
Clicktale helps you connect with your customers by understanding their digital body language and responding to their needs to ensure positive customer feedback and increase conversions and engagement.
Clicktale elevates the testing culture by identifying areas for analysis and creating tests based on data instead of guesswork.
With a suite of visual reports such as heatmaps, session replays, form and funnel analyses, error reports, and more, the Clicktale platform help brands see and understand the individuals behind their numbers.
The tool provides accurate reporting on customer decision-making and behavior by tracking every action inside a webpage or app.
As a part of its offering, Clicktale embeds a dedicated Customer Success service. The CS provides help from digital psychologists and customer experience consultants proactively crystalizing actionable feedback for the clients, whether specific observations, in-depth analyses on critical business flows, benchmarks, or quick wins worth noting.
With such an approach, Clicktale is positioning itself as more than a typical business model of analytics tool vendors.
- Offers superior accuracy, ironclad security and privacy, and limitless scalability.
- Features a dedicated Customer Success services team as part of its offering.
- It provides successful integrations with over 50 optimizations, analytics, Voice of Customer, and chat tools.
- Compared to other functions, creating new parameters to track visits on existing Page elements has been reported as a little complicated.
No matter the device, Clicktale’s solutions can handle the most complex digital touchpoints. The software’s global customer base includes Microsoft, Walmart, Adobe, Avis, MetLife, and CNN.
G2 Rating: 4.4/5
- Pricing: Contact UserTesting directly for pricing details
- Unique feature: Snapshots
- Common with Hotjar: User Research
UserTesting is an on-demand human insight platform and one of the original website optimization tools to focus solely on user recordings.
Unlike other software solutions, UserTesting enables you to request real users to test your website or app. Just give them a specific task to complete, ask precise questions about the experience, and that’s all! With this tool, companies get quick feedback and a first-person understanding of how their target customer behaves throughout any experience in real time, and why.
UserTesting lets you understand customers’ attitudes and problems by staying on top of their reactions and observations. It also enables you to add customer insights into every decision you make.
To help you make decisions towards creating easy-to-use products and ensure delightful user experiences, the tool provides options to conduct usability testing and secure vital insights.
The tool offers hands-on solutions that spot and fix UX problems on wireframes and prototypes before a single line of code is written, reducing your engineers’ need for rework.
With UserTesting and design can be explored on desktop, iPhone, iPad, Android phone, and Android tablet, allowing you to gain a deeper understanding of how your customers interact with your design in different contexts and scenarios. Essentially, with UserTesting – you get to see your design through the eyes of the users.
The more real customers interact with your design and provide critical insights about your brand, advertising, products, promotions, and more, the higher are chances for the quick response and, consequently, improved conversion rates.
UserTesting helps you discover and understand customer behaviors while on mobile, including what fuels frequent usage, why users abandon apps, and how you can improve experiences to drive greater adoption.
- Conducts tests and research with everyday people in their natural environment, not a usability lab.
- Nurtures a customer-centric approach to decision-making that enables human insight in real time.
- Offers in-house designed templates customized to fit your exact needs, or be used as inspiration for your next project.
- Transcription is deemed not too reliable.
The world’s top brands like Domino’s and Slack partner with UserTesting to make more informed decisions based on customer feedback.
Other ways you can improve your website experience with an online survey or feedback form
The purpose of online surveys and feedback forms is to investigate the effectiveness of a website and gain insights into any potential areas for improvement. Conducting surveys on your site users to get regular website feedback enables you to improve the user experience, grow traffic on your site, and increase revenue from online sales.
More importantly, collecting visitors’ feedback and getting regular Voice of Customer (VoC) provides you with meaningful data on the general efficiency of your online strategy and paints a picture of what needs to be updated in the future. Website feedback surveys could easily be the most crucial complement to the quantitative data you can collect with visitor statistics and heatmaps or your preferred analytics tools.
Why opt for website surveys instead of traditional ones? Because users are more likely to interact with them as they are already on your website. Even better, capturing feedback simultaneously as their website experience is happening will give you insights that are as reliable and accurate as possible.
Still, you don’t want to overwhelm your respondents for your website surveys and feedback forms to work. The key to collecting insightful feedback is to focus on getting feedback on one element of your website at a time instead of trying to get feedback on lots of different things at once.
A few examples of different insights you can get from website feedback forms:
- Design and layout, organization quality, and navigation logic.
- Purchase process, covering everything from ordering to payment and delivery options.
- FAQ section and customer service – how helpful are they and does your website answer all customers’ questions.
Other website aspects you can include in the survey are:
- Who is your customer audience, i.e., are they suppliers, influencers, etc.
- How often do they visit your website?
- Were they looking for your website directly or have accidentally found it with a search engine?
- What is their purpose for visiting your website?
- How well does your website meet their expectations, and if they found what they have been looking for
- Evaluation of your website’s usability and features
- Suggestions for improvement
Naturally, depending on your type of business and your end goal you can custom-create survey intent and deliver it the way you find fit.
How to collect website feedback?
There are different survey types linked to the different locations on your website, enabling different levels of user interaction:
1) Pop-up surveys
Typically recommended for surveys on your HP or LP, pop-up surveys are a quick and effective way to grab user’s attention and get honest feedback.
They should appear some time after the customer’s arrival on your page or when they return to the landing page after spending some time in other corners of your website. Alternatively, surveys can appear when the visitor shows intent to leave the site.
In both scenarios, you’ve given the user enough space to share their impressions about your website as they had previously explored it enough to form an opinion.
The danger of pop-up surveys is that they might be characterized as too disruptive, sometimes even aggressive, leading to the visitor leaving your site, sometimes for good. This is particularly true for surveys that don’t close quickly or come attached to “Are you sure you want to exit the survey?” bubbles.
If you choose a pop-up survey, keep it precise, to the point, and quick to answer. Featuring a brief introduction that explains the purpose of the survey could be a positive experience for the users as they’d have more context.
2) On-page website surveys
If you are looking to collect feedback for one specific page of your website, e.g., your post-purchase page or FAQ section, On-page website surveys are the recommendation. They are less flashy than pop-up surveys and much more user-friendly. Typically, they contain a limited number of insightful questions and get featured at the bottom of the page as subtle alerts. For example: Can we help with something?/Are you finding what you were looking for? and similar.
Widgets usually appear as small icons, opening up a mini-app on your website. They can take different positions, like the edge of the screen and similar.
If users happen to have an impulse to give feedback about your site, they can click on the widget and answer a short survey.
For this type of survey to be effective, it should consist of
- a ranking question (e.g., How would you rank your experience on this website?)
- an open-text question allowing them to give suggestions as they explain their rating.
- Widget surveys don’t usually interfere with the overall experience on the website.
4) A permanent feedback box in your website’s Contact section
The contact page approach is the perfect way to collect feedback from website users already seeking to contact you. Say a visitor notices an issue with your website and wants to point it out to you as quickly as possible.
Rather than sending an email or call, it would be much easier to access a feedback form on your site and communicate.
A few words
In this section, we have listed common, and proven survey methods that help businesses advance and business owners learn of their customer experience, behavior, and overall satisfaction with the website in real time.
With a survey that is user-friendly, fun, engaging, and light on the user, you can benefit in more ways than one. However, creating a successful survey is much more than putting together a few random questions hoping they’ll attract interest and deliver traction.
To get an in-depth understanding of how surveys work and why feedback forms are crucial for a thriving business, consider talking to a survey professional to get a more comprehensive understanding of how they are built and how they can be used for business.
Time to choose your Hotjar alternatives
Phew, that was a lot of information, but they all served a great purpose – to help you make the right call about the Hotjar alternative you’ll choose for your business.
With so many tools and software solutions available to marketers, product teams, engineers, and customer support pros who want to better understand visitor behavior on their website, there’s no reason to stick with a tool that doesn’t work for you or your team.
With the Hotjar alternatives listed in this blog, we hope to have provided a clearer insight into what to fish for in choosing the solution that fits you.
Still, despite having all this knowledge under your belt, remember to take into consideration every software’s interface, price, free version options (if any), and its unique features before you commit.
Remember: All four Hotjar alternatives we have identified serve the same purpose as Hotjar: to help you increase your website’s conversion rate and improve your business ROI.
Also, not all solutions need to have the same set of features as Hotjar to be considered good. Each of the four software solutions from the list is superior in its own right, and it’s up to you to pick the one that is just right. Good luck choosing!
Check out our Hotjar vs FullStory in-depth comparison for even more details on these tools.