Bad user experience on a website is why 88% of online shoppers don’t want to repeat their visit. If you want your customers to return, invest in UX tools, as statistics show us that for every $1 spent, there is a $100 return.
If you want your online business to grow, there’s no doubt that user experience analysis is worth your time and money. In this article, we will discuss best practices to approach UX analysis and the benefits of using UX analytics tools.
We will also show you how easy it is to conduct a comprehensive customer experience analysis using FullSession. Our web analytics software does all the hard work for you. It helps you determine which features need improvement by tracking and comparing user actions across different devices, channels, and periods.
Getting started with the FullSession 14-day free trial is easy and will take a few minutes of your time. All you need to do is type your email and password to start testing how FullSession can help you improve the user experience on your website.
Now, let’s talk about user experience analysis and why you should focus on it.
What is user experience analysis?
UX analysis includes investigating and assessing how users interact with the UI of a website, web app, or landing page and using the collected data to improve the user experience. The aim is to enhance the user flow and the product’s ease of use.
What’s the core of successful UX analysis? Understanding the user: empathy with their expectations, wants, and perceptions of the product. This knowledge is precious since user experience and web design significantly affect conversion rates.
Why is user experience analysis important?
Effective UX analysis brings many benefits to your business. Here are some examples.
UX analysis helps you find any existing issues on your website
Since the aim is to create a frictionless and enjoyable experience, it is essential to identify what difficulties the user encounters during a website visit.
User experience analysis improves SEO
It shows you what terms users type into the search bar, what problems they need to solve in the first place, and to what pages they devote most of their time. Conducting the analysis gives you a clear picture of what keywords you should focus on when designing content for your web pages.
UX analysis helps you outrank your competitors
There’s no need to copy what they are doing because it may not work in your case. Thanks to UX analysis, you can design your path to success and adequately react to the challenges that occur in the market.
Why should you design a user-centric product?
Frank Chimero said: “People ignore design that ignores people.” So it’s crucial to know the user perspective and do everything to improve the overall performance of your product. You’ll learn what you need to focus on to create a user-centered design by involving UX analysis tools. By doing this, you will:
1. Become innovative
Involving customers in the design process leads to insights that allow the creation of innovative products or services.
2. Create a positive user experience
There is no better advertisement for your business than a satisfied customer who is eager to spread the word about the positive experience with your company. It also leads to increased customer loyalty.
3. Avoid wasting time and money
It is essential to test your product with end-users when it is still possible to make changes at a low cost.
4. Boost your sales
Creating a user-centric product that goes right into customers’ needs increases the chance of making repeated purchases.
5. Become more competitive
When you offer products that match your customers’ needs, they are less likely to choose competitors’ products.
Who should be involved in your UX process?
To create better products, you need to develop them with user experiences in mind, and you need appropriate people who will help you achieve your product goals. With the growth of awareness about the importance of user experience, we can observe an increasing demand for UX professionals.
So how should you organize your UX team? You need to combine different perspectives and expertise from various individuals. Key UX roles include professionals like:
1. UX researchers
What are the reasons behind users’ behaviors, and what motivates them? What do they need? The role of a UX researcher is to find answers to these questions by engaging with target users. They conduct carefully planned UX research sessions.
UX researchers must discuss research requirements with other team members and stakeholders, choose the most appropriate research method, determine research questions, and enlist participants.
Creating a budget for the research project and deciding what timeframe it’s going to take place is also a task of a UX researcher. Finally, there comes the time for their core activity: carrying out the research, conducting data analysis, and reporting results.
2. UX designers
UX designers always work with the end-user in mind. Their core task is to ensure products and services they are working on will be accessible and enjoyable for the user. Therefore UX designers have their role in each part of the UX design process: planning, conducting research, creating prototypes, and testing products with users.
A UX designer has to detect how the user’s interaction with a product flows and make the experience as smooth as possible. Their role is to understand the user’s needs and develop creative solutions to their problems.
They design the best user flows and devise user journey maps to achieve that. When the design is ready, they try to find if there’s a need to improve it by conducting user testing.
3. UI designers
UI designers create all the visual parts of a product. Their role is to design screens with interactive elements like menu bars, icons, buttons, and color palettes. While designing a product, they have to consider how different screen sizes will display the design. To make the design coherent, they create style guides and maintain them.
Their goal is to produce a visually engaging user interface. It must be easy to follow and intuitive. When creating the UI, they take the user’s point of view as the starting point.
Apart from that, UX designers conduct a competitive analysis of product use and feel and ensure all design elements maintain cohesive branding.
4. UX writers