Behavior Analytics

Churn rate and retention rate are two sides of the same coin. These rates are important for businesses to understand customer behavior.  The churn rate measures how many customers stop using a service over a specific period. On the other hand, the retention rate shows us the percentage of...

Even though you have a very specific Ideal Customer Profile, your target audience will still consist of different types of people. They will have varying interests, attitudes, geographical locations, income levels, and so on. Customers that share similar characteristics belong to the same “segment.” So, what does this mean...

Imagine you’re trying to buy something from a website. You click on the product link, and….nothing happens? You click and click, and still nothing happens. Frustrated, you exit the website and find something else. This is rage clicking, and we’ve all done it at some point. On the customer...

Psychographic segmentation tells you how you can connect with your audience groups and maximize your conversions. What motivates your customers to buy? What type of marketing campaigns are they most likely to respond to? What psychographic traits can make them hate or love your brand? Psychographic segmentation answers all...

Crafting top-notch marketing campaigns is just half of the work. At the end of the day, you still have to find out if those marketing activities worked as well as they should. Marketing analytics is the key to optimizing your campaigns through data-driven decisions.  In this guide, we’ll do...

The international software-as-a-service (SaaS) industry grew to $237.48 billion in 2022 and is expected to reach over $900 billion by 2030. The market is supersaturated to the point that the competition is kicking the weakest links out before they can even gain traction. On the flip side, the SaaS...

Anyone who’s taken a statistics class is probably already familiar with qualitative and quantitative data. One includes numerical values and the other describes qualities or traits. One can be counted, and the other cannot, plain and simple. But wait, are we forgetting another type of data? Categorical data takes qualitative data and...

You’ve perfected your branding, optimized your conversion funnel, and polished your website until it’s a shiny reflection of your brand’s mission, vision, and quality. Now what? The next logical step is to determine if your strategies are working, and one way to do that is to measure customer experience....

An engaged user audience is the best type of audience you can have. They click on your links, interact with your content, sign up for your stuff, and–most importantly–make purchases. Not only do they directly benefit your brand, but their engagement also helps increase brand awareness to other potential...

In today’s competitive digital market, every click could lead to either a treasure trove or a dead end. If you want to stand out from the competition, understanding the map to success is crucial. But what exactly is that map? An effective conversion funnel is your secret weapon to crafting a...