Behavior Analytics

When planning the features of FullSession, our behavioral analytics software, we tested many other tools to learn more about their strengths and weaknesses because our goal was to build something even better with these lessons in mind. In this blog post, we will explain the differences between Google Analytics...

Understanding how your website visitors behave is essential to the success of your online business. The best way to measure your website’s performance is through the use of web analytics tools. These tools will help you improve your website and increase conversion by offering insights into how your users...

The user experience significantly impacts the success of your website, web app, or landing page. If users can’t find what they’re looking for or if the site feels clunky and slow, they won’t stay long. Session recording tools help you monitor and review user activity on multiple pages. Based...

Understanding user behavior is key to evaluating how customers interact with your website, web app, or landing page. You can gain valuable insights by analyzing activities like cart abandonment, button clicks, page navigation, and scrolling. Scroll maps help uncover visitor interactions, especially on crucial landing pages designed to drive...

Website visitor tracking is essential for optimizing your website and increasing conversions. It allows you to learn more about who visits your site, where they come from, what websites refer traffic to yours, and other important information. Website visitor tracking also helps you discover if people can find the...

Website heatmap tools are valuable for evaluating the user experience on your website and measuring your website performance. With a visual representation of users’ actions, heatmap software tools help you understand which web pages are most popular and how to improve user engagement. Also, by monitoring how individual visitors...

Business gurus always talk about the importance of collecting customer data. But aside from addressing current issues with the information you gather, what do you do with all that historical data? If you haven’t already, it’s time to introduce a predictive analytics process to your business operations. With a...

Customer insights tools give businesses an almost effortless way to analyze customer interactions, gauge satisfaction, and derive actionable insights from all that data. However, there’s no one tool to accomplish everything that you need to do to optimize the customer journey.  So, we’ve compiled the best customer insight software...

Customer behavior moves too fast for traditional analytics to be effective. These days, you need to analyze touchpoints in real-time to provide a satisfying experience across the board. While historical data can still be a huge help, real-time analytics help you analyze in the moment instead of waiting for...

Behind every successful business is a loyal customer base that keeps coming back, leaves positive reviews, and recommends the brand to others. However, a satisfied customer doesn’t automatically become a loyal one. Are you seeing good customer satisfaction but not-so-good customer loyalty? If so, then you might need a...