The popularity of Smartlook, a tool that offers both web analytics and mobile analytics, results from its useful features like session recording, heatmaps, and automatic event tracking. However, there are many competitive tools on the market that might be more convenient for your business needs, depending on what features you look for.
We prepared an overview of the best Smartlook alternatives that provide interesting solutions. For instance, FullSession, our web analytics tool, allows you to conduct CX analysis without affecting the performance of your website, so it doesn’t negatively impact the experience of your website visitors.
With session recordings and replays, interactive heatmaps, customer feedback forms, and advanced analytics, you can monitor the customer journey and remove any friction points that prevent conversions.
Sounds interesting? Then why not give FullSession a try, completely free? Sign up here for the trial period.
Before we discuss the best alternatives to Smartlook, let’s take a look at Smartlook itself, its pros and cons, and how it works.
What is Smartlook?
Image source: getapp.com.au
Smartlook is an analytics software that provides session recordings of real users browsing your website or mobile app. It lets you analyze user behavior and see how they browse, where they spend most of their time, and what they click on to understand the reasons behind their actions.
How does Smartlook work
Smartlook records screens of website visitors and allows for exact analysis of customer behavior. It helps you detect details about customers’ interactions with your brand by enabling you to analyze a vast amount of data in a short time.
What are Smartlook pros
- Simple UX
- Many filtering options help you quickly find what you are looking for
- Efficiently helps to create a funnel
- Observations of how customers go through funnels are helpful in future development
- Lets you see the points where people abandon carts
What are Smartlook cons
- It doesn’t give you the possibility to compare A/B test recordings or heatmaps on the same video or map
- Sometimes it shows real-time visitors’ actions with a 5-minute delay
- Occasionally some bugs occur
- Certain elements, like images on the customer’s site, don’t show on the recording
Smartlook pricing
Smartlook offers four pricing plans:
- Free trial allows you to record 1,500 sessions per month
- Startup package for $39 a month allows for recording 5,000 sessions
- Business for $95 a month allows for recording 15,000 sessions
- Ultimate provides a custom solution to businesses’ unique needs (you get the quote after contacting the vendor)
The top 5 Smartlook alternatives in 2022
So now that you have a general idea of the tool, we can discuss some interesting alternatives to Smartlook. Here is a list of the most noteworthy software alternatives to Smartlook in 2022.
1. FullSession
FullSession is a web analytics tool that helps you understand how your website visitors behave. FullSession allows you to measure and monitor your landing page or website effectiveness. You can compare engagement data across channels, periods, and devices to determine which website elements perform best and which need further improvement.
FullSession offers session recording and session replay tools that let you follow the user journey and track their clicks, scrolls, or mouse movements in real-time.
With interactive heatmaps, you can gather real-time data on your user activities and use customer feedback forms to ask them about their experience on your website, web app, or landing page. You can later use FullSession advanced analytics to evaluate all recorded data.
It allows conversion rate optimization by providing you with behavior and activity tracking.
Who uses FullSession
UX designers, digital marketers, developers, product managers, web analytic experts, and specialists within the eCommerce industry use FullSession.
FullSession deployment
FullSession is available in SaaS cloud-based subscription model. FullSession allows you to analyze customer experience on your website, web app, or landing page.
FullSession features list
- Session recordings
- Session replay
- Advanced user filtering
- Advanced segmentation
- Real-time and interactive heatmaps
- User feedback polls
- Digital engagement monitoring
- Advanced user analytics
What makes FullSession unique
With broader analytics tools, FullSession helps you thoroughly analyze visitor behavior. The insights help discover friction points that may lead to funnel dropouts and negatively affect conversion rates. Moreover, the advanced filtering options give you a deeper understanding of the visitor’s digital experience and help pinpoint specific issues during the session.
FullSession integrations
FullSession integrates with Big Commerce, Shopify, Wix, and WordPress.
FullSession customer support
Our help center provides you with detailed guides and instructions. You can also contact our team via chat or email.
Full Session pricing
FullSeesion offers a free trial and two pricing plans:
- Basic plan: 3,000 sessions a month for $39
- Business plan 15,000 sessions a month for $99.
FullSession pros
- Activity and behavior tracking allow you to optimize conversion rates
- You get a deep insight into customers’ digital experience thanks to advanced filtering options
- You can gain a better understanding of users’ behavior thanks to advanced behavior analytics tools
FullSession cons
- FullSession doesn’t provide mobile app analytics
2. Contentsquare
Image source: blogdumoderateur.com
Contentsquare is an experience analytics platform that helps you understand the reasons behind customer behavior on your website by providing specific details of every on-page interaction of the user.
When you learn how the users interact with each section of your website, you get a clear picture of what you need to improve. Then the software guides you in the right direction by presenting visual reports, scores, and recommendations.
Contentsquare user rating
G2.com rated Contentsquare 4.6 out of 5 based on 84 user reviews.
Who uses Contentsquare
Product managers, eCommerce, operations, UX, analytics, and marketing teams use Contentsquare.
Contentsquare deployment
Contenstquare is available in SaaS cloud-based subscription model.
Contentsquare features list
- Behavioral analytics
- Conversion tracking
- A/B testing
- Customer segmentation
- Data import/export
- Engagement tracking
What makes Contentsquare unique
Contentsquare uses a decent set of tools to provide various reports and generate specific insights. You get the information about the number of clicks per module, hovering time over each module, and exposure rate per module. You can use this information to improve the performance of your website.
Contentsquare integrations
Contentsquare integrates with Google Analytics, UserZoom, Salesforce, Mopinion, Dynatracne, Botify, Big Commerce, and many other third-party tools.
Contentsquare customer support
The Contensquare platform offers support for customers worldwide: all users can access support via the web from Monday to Friday from 9 am to 6 pm. If you have any critical issues, you can contact the support team by phone 24/7. You can also browse through their Support Center to find answers to frequently asked questions.
Contentsquare pricing
Contentsquare doesn’t provide pricing details on its official website.
Contentsquare pros
- Easy to understand graphic reports
- It presents complex information in a simple way
- Helpful data organization
- Offers courses to learn how to use the platform
- Allows to compare the previous and current versions of your website including metrics
Contentsquare cons
- Occasionally bugs occur, but the Support Team reacts quickly
- It takes some time before you understand the program and learn how to use it
- Complicated mapping
- Sometimes the platform has problems with reading the status of the mobile version
3. VWO
Image source: saasworthy.com
VWO (Visual Website Optimizer) is a web analytics tool that offers efficient data segmentation options to improve your business decisions. Their point-and-click visual editor allows you to use dynamic text on the page to personalize the experience and create multiple tests by copying and pasting web element styles.
With VWO, you can conduct qualitative and quantitative visitor research and understand which version of your landing page or website delivers the best sales result or increased conversion rates.
VWO user rating
G2.com rated VWO 4.3 out of 5 based on 317 user reviews.
Who uses VWO
Product marketing teams, IT teams, developers, and UX/UI professionals use VWO.
VWO deployment
VWO is available in SaaS cloud-based subscription model.
VWO features list
- Contextual targeting
- Behavioral targeting
- Behavior tracking
- Customizable templates
- A/B testing
- Abandoned cart saver
- Data import/export
- Audience targeting
- Form analytics
What makes VWO unique
VWO allows you to perform a split test and see differences side-by-side. The tool explains the statistical importance of your data.
VWO Integrations
VWO integrates with Google Analytics, Adobe Analytics, Amazon S3, 3Dcart, BigCommerce, BlueConic, Clearbit, Kissmetrics, Mixpanel, Magento, and other tools.
VWO customer support
You can contact the VWO support team by sending an email. Phone support is also available. You can also check their knowledge base and find documentation for frequently asked questions.
VWO pricing
Pricing starts at $199 a month for 10,000 users.
VWO pros
- Intuitive and simple interface
- Includes heatmaps within A/B tests
- Segments traffic in terms of location, device, and campaign
- Fast and quality support
- Intuitive editor
VWO cons
- The over-complicated menu within tests
- Traffic allocation issues occur
- Occasionally it breaks down, and that affects reporting
- Lack of mobile preview options
4. UXCam
Image source: urlscan.io
UXCam is an experience analytics tool that captures interaction data in mobile apps to help developers and designers better understand the user and make informed decisions about the product. The tool helps to find UX issues by providing session recording features and a closer look at the behavior of mobile app users.
UXcam user rating
G2.com rated UXCam 4.7 out of 5 based on 102 user reviews.
Who uses UXCam
Product managers, UX designers, UX researchers, and mobile app developers use UXCam.
UXCam deployment
UXCam is available in the web-based Saas subscription model. It also has mobile versions for Android, iPhone, and iPad.
UXCam features list
- Screen activity recording
- Mobile versions
- Heatmap and screen analytics
- Data import/export
- Usability testing
- User research analysis
- Funnel analytics
- Event analytics
What makes UXCam unique
UXcam automatically tags activities in the playback, so you can skip to the action that matters most. The tool allows you to access multiple user sessions to give you a deeper understanding of user behavior in a single flow.
UXCam integrations
UXCam integrates with Segment, Amplitude, Firebase Crashlytics, Firebase Google Analytics, Intercom, Mixapanel, and other tools.
UXCam customer support
If you have any issues, you can browse through their well-organized knowledge base, find answers to the most popular questions, or reach their team via email, phone, or chat.
UXCam pricing
UXCam offers a free plan that includes 10,000 monthly sessions. It provides pricing for Growth and Enterprise plans upon request. These plans include a 14-day free trial.
UXCam pros
- Easy to set up
- Screen activity recording
- Detailed session tracking
- Responsive customer service
- User-friendly dashboard
- Heatmaps
UXCam cons
- Non-transparent pricing
- Data loss – some sessions get lost
- Complicated UI
- It’s impossible to display some of the recorded sessions
5. CUX
Image source: progsoft.net
CUX is an analytics tool that helps understand user behavior based on events. By capturing events automatically, it uncovers behavioral patterns within online products. This conversion rate optimization tool predicts behavior that inhibits conversion and helps you maintain sales growth.
CUX user Rating
G2.com rated CUX 4.8 out of 5 based on 43 user reviews.
Who uses CUX
Marketing agencies, eCommerce, and Saas companies use CUX.
CUX deployment
CUX is available in SaaS cloud-based subscription model.
CUX features list
- Entire visits recording
- Goal-oriented analysis
- Heatmaps
- Automatic event tracking
- User behavior analysis
- Experience metrics.
What makes CUX unique
CUX presents quantitative and qualitative data and offers an interpretation of business goals. The tool allows you to track user journeys automatically – no need to code or hire developers. The Experience Metrics enables you to detect customers’ frustration points and draw constructive conclusions.
CUX integrations
CUX integrates with Google Analytics, Google Tag Manager, and Shopper.
CUX customer support
You can contact customer support via email or phone or by sending them physical mail.
CUX pricing
Pricing plans start at $49.00 a month per user. CUX offers a free trial.
CUX pros
- Fast and reliable
- Delivers a complete history of customer’s visits, not only a single session
- Enables to check sub-pages in detail
- Allows to filter the recordings according to the type of behavior
- Tracks detailed sales funnels
CUX cons
- Sometimes data loading takes a long time
- The tool freezes occasionally
- It doesn’t provide data export
- It doesn’t support mobile apps
In a nutshell, each alternative tool offers interesting features and can be very useful in improving the user experience of your digital product. But which of them provides the best value for money? Let’s wrap things up to select the overall winner.
Smartlook alternatives: A short overview
We prepared a table to give you a bird’s eye view of the tools mentioned in this article. It includes the essential features of web analytic tools and ratings and pricing models.
| FullSession | Contentsquare | VWO | UXCam | CUX | |
| User reviews on g2.com | N/A | 4.6 | 4.3 | 4.7 | 4.8 |
| Heatmaps | Yes | Yes | Yes | Yes | Yes |
| Session recordings | Yes | Yes | Yes | Yes | Yes |
| Behavioral analytics | Yes | Yes | Yes | Yes | Yes |
| Support | email,
help center, guides, chat |
email,
help center, guides, chat |
email,
help center, guides, chat |
email,
help center, guides, chat |
email,
phone, |
| Free trial | Yes | No | Yes | Yes | Yes |
| Pricing | Starts at $39 per month | Not provided by vendor | Starts at $199 per month | Not provided by vendor | Starts at €49 per month |
Smartlook alternatives: The verdict
Among interesting alternatives to Smartlook, few offer a transparent pricing model, and some of the tools are expensive, especially for growing businesses.
FullSession offers an affordable pricing solution with excellent features like session recordings and replays, real-time heatmaps, customer feedback forms, and advanced analytics that allow you to identify issues with your product quickly. With FullSession, you can create conversion funnels without friction points leading to dropouts.
What’s essential, FullSession doesn’t slow down the performance of your websites, so the visitors can smoothly browse through the pages while you perform the analysis.
You can start with FullSession by creating a free account. Test it for fourteen days, and see how it helps you make better decisions while developing your website, web app, or landing page.
Smartlook alternatives: FAQ
What is Smartlook?
Smartlook is a behavioral analytics platform that helps you improve website performance and is often considered a good alternative to Hotjar. It automatically tracks events and helps you adjust conversion funnels.
How much does Smartlook cost?
Smarlook offers different pricing plans that all start with a 10-day free trial.
- The Free plan, intended for personal use, includes 1,500 sessions a month
- The Startup plan, for newly established businesses, includes 5,000 sessions and starts at 31 a month
- The Business plan, for fully-fledged companies, includes 15,000 sessions and starts at 93 a month
- The ultimate plan provides a custom solution to answer the specific needs of your businesses.
What is the best software to track website users?
We recommend FullSession, our intuitive and user-friendly tool. It allows you to record user sessions and offers a heatmap functionality to help you detect user behavior patterns. The advanced filtering options of FullSession enable you to quickly search through session recordings and find friction points that the users encounter.
What’s essential, FullSession is cost-effective compared to other options and doesn’t slow down the speed of our site. You can start your free trial today.
