Event tracking tools help you monitor and analyze user interactions on your digital platforms, providing key data to boost engagement...
The best website visitor tracking software helps you monitor and analyze how visitors interact with your website. It lets you gather detailed insights about user behavior, optimize your marketing strategies, improve user experience, and increase conversion rates.
For example, FullSession helps you capture the entire user journey, visualize all user interactions, analyze trends and patterns in their behavior, and optimize your website, web app, or landing page for peak performance.
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However, choosing the best website visitor tracking tools can take time due to feature overload, ease of implementation, data accuracy and reliability, privacy and compliance concerns, scalability and customization needs, and cost considerations.
In this article, we’ll guide you through the best website visitor tracking software to help you make the right choice.
Here's a closer look at each of these website visitor tracking tools.
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Understanding how visitors interact with your website is the best way to improve the user experience and increase conversions.
Here are the top tools available to give you real-time insights and help optimize your site’s performance:
FullSession is an advanced user behavior analytics software that excels at tracking every detail of visitor activity on your website.
It provides a 360-degree view of how users interact with your site, letting you dive deep into specific behaviors and engagement patterns so you can maximize performance and conversion rates.
With real-time session replays, you can see how users move through your site, which buttons they click, where they pause, and even where they get stuck.
Its interactive heatmaps show exactly which areas of your site are underperforming or getting the most attention. This lets you see at a glance what's working and where adjustments are needed.
FullSession also offers conversion funnel analysis to help you remove conversion funnels and optimize touchpoints in the user journey. It also has error tracking, which can help detect problems that can lead to funnel abandonment.
FullSession lets you create and customize website feedback forms to gain direct insights from your visitors.
Another key strength of FullSession is its ability to track user activity while prioritizing data security and privacy, which helps ensure GDPR, CCPA, and PCI compliance.
Start a free trial or book a demo now to learn more.
FullSession is perfect for businesses of all sizes that want detailed insights into user activity.
It’s especially useful for teams in product development, UX/UI design, customer support, and marketing who need actionable data to optimize user experiences, increase retention, and boost platform performance.
FullSession supports tracking user behavior on web platforms and can record mobile web user interactions.
This visitor tracking tool makes it easy to streamline your workflows with a variety of integration options.
Whether you're using APIs, webhooks, Zapier, or native integrations, FullSession connects smoothly with your existing tools, automating tasks and keeping your data in sync across all systems.
It works seamlessly with popular platforms like BigCommerce, Wix, Shopify, and WordPress, which allows you to set it up quickly and get your operations running efficiently in no time.
FullSession offers live chat and email support, along with a robust help center. This ensures you can get quick assistance whenever you need help tracking user activity or resolving issues.
FullSession provides a free trial and pricing plans that fit businesses of all sizes. Starting at $39 per month, the Starter plan gives you unlimited heatmaps and up to 5,000 session recordings per month. If you opt for an annual subscription, you can save 20%, making it just $32 per month.
Visit the Pricing page to learn more about the different plans and how they can fit your needs.
Start a free trial or book a demo to see how FullSession works.
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Salespanel is a marketing analytics, account intelligence, and first-party intent data tracking software designed to help B2B businesses understand their audience, qualify leads, and optimize sales efforts.
It tracks companies visiting your website, monitors engagement, and gathers crucial data to help you identify high-quality leads.
Salespanel has an average user rating of 4.5 out of 5 stars based on 26 reviews on G2.
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Salespanel is suitable for B2B businesses, sales reps, and marketers looking to qualify leads based on website activity.
Salespanel supports tracking on all major web platforms, including desktop and mobile versions of websites.
Salespanel integrates with popular marketing platforms and CRMs like HubSpot, Salesforce, and Pipedrive. It also connects with tools like Zapier for seamless data flow across systems.
Salespanel provides live chat support, email support, and an extensive knowledge base with guides and tutorials to help users make the most of the platform.
Salespanel offers a free trial for new users, with paid plans starting at $99 per month. Pricing is based on the number of tracked visitors and features included.
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Mouseflow is a digital experience analytics platform designed to track and analyze website visitor behavior in detail. Mouseflow allows you to see exactly how users engage with your site through session recordings and heatmaps.
Mouseflow has an average user rating of 4.6 out of 5 stars based on 630 reviews on G2.
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Mouseflow is suitable for businesses of all sizes that want to understand user interactions, improve website usability, and optimize conversion rates.
Mouseflow supports tracking on all major web platforms, including both desktop and mobile versions of websites.
Mouseflow integrates with tools like Google Analytics, HubSpot, WordPress, Shopify, and many more.
Mouseflow provides email support and an extensive knowledge base. Users on higher-tier plans also get priority support to resolve issues faster.
Paid plans start at $39 per month and scale depending on the number of recorded sessions and features required. For the starter plan, you get basic website analytics tools like session recordings and heatmaps.
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Mixpanel is a product analytics tool that helps businesses track and analyze specific user actions across websites and mobile apps.
It emphasizes event-based tracking, which allows companies to monitor detailed user behaviors and interactions.
Mixpanel has an average user rating of 4.6 out of 5 stars based on 1,124 reviews on G2.
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Mixpanel is suitable for product teams, marketers, and data analysts who need to track user interactions on both websites and mobile apps.
Mixpanel supports tracking on both web and mobile platforms.
Mixpanel integrates with a wide variety of tools, including CRMs, marketing automation platforms, and cloud services. It connects easily with tools like Survicate, Segment, and HubSpot, allowing for smooth data flow and workflow automation.
Mixpanel offers customer support through email and a detailed help center. It also provides onboarding services for businesses on higher-tier plans to ensure teams get the most out of the platform.
Mixpanel offers a free plan that includes up to 1,000 tracked users per month. Paid plans start at $28 per month, offering more advanced features and higher limits on tracked users and events.
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Ruler Analytics is a conversion tracking and marketing attribution platform that helps businesses understand the full customer journey, from the initial touchpoint to conversion.
By connecting marketing activity with actual revenue it allows businesses to see which campaigns are driving the best results and where improvements can be made.
Ruler Analytics has an average user rating of 4.6 out of 5 stars based on 29 reviews on G2.
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Ruler Analytics is suitable for digital marketers, agencies, and businesses that rely heavily on tracking data from customer touchpoints across various channels.
Ruler Analytics supports tracking on all major web platforms, including desktop and mobile versions of websites.
Ruler Analytics integrates with a range of platforms, including Google Ads, Facebook, Salesforce, Google Analytics, and other marketing tools. It also works with CRMs and call tracking software, which provides comprehensive data synchronization and reporting.
Ruler Analytics offers email and live chat support for users, along with an extensive knowledge base. Users on higher-tier plans may receive additional support options for more personalized assistance.
Ruler Analytics offers a pricing model that scales based on the size of your business and the features you need.
Pricing starts at £199 per month for up to 5,000 monthly visits, with higher-tier plans offering more advanced features like additional integrations and reporting options.
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Smartlook is a product analytics tool that focuses on delivering insights through session recordings, heatmaps, and event tracking.
What sets Smartlook apart is its ability to track both web and mobile app user behavior, which makes it a versatile tool for businesses that need insights across multiple platforms.
Smartlook has an average user rating of 4.6 out of 5 stars based on 870 reviews on G2.
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Smartlook is for teams that need flexible, data-driven insights to refine their marketing strategies and improve product development, especially marketing and product teams.
Smartlook supports tracking on both web and mobile platforms, including desktop, iOS, and Android apps.
Smartlook integrates with a wide range of tools, including Optimizely, Slack, HubSpot, and more.
It also supports webhooks and APIs for custom integrations to ensure seamless data flow between Smartlook and your existing tools.
Smartlook offers email support, along with a detailed knowledge base and video tutorials. Users on premium plans can also receive priority support.
Smartlook offers a free plan with limited features, including 3,000 sessions per month. Paid plans start at $55 per month and include additional features like unlimited heatmaps, up to 5,000 monthly sessions, and advanced integrations.
Custom pricing is also available for larger businesses with more complex needs.
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Lead Forensics is a B2B lead generation and website visitor tracking tool designed to help businesses identify anonymous website visitors.
By uncovering the company names and contact details of site visitors, Lead Forensics provides actionable data for sales and marketing teams to follow up on potential leads.
Lead Forensics has an average user rating of 4.3 out of 5 stars based on 706 reviews on G2.
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Lead Forensics is suitable for B2B businesses, sales teams, and marketing departments looking to identify and reach out to anonymous website visitors.
It’s useful for businesses with a heavy focus on lead generation, prospecting, and sales conversions from different website traffic sources.
Lead Forensics supports tracking on all major web platforms.
Lead Forensics integrates with CRMs and marketing automation platforms, including Salesforce, HubSpot, and Zoho CRM. Like the other visitor identification tools on this list, it also supports other tools through API integration for easy data flow between systems.
Lead Forensics provides customer support through live chat, phone, and email. Additionally, users have access to a comprehensive help center with guides and best practices.
Lead Forensics operates on a custom pricing model based on the size of your business and specific needs. Interested users can contact the sales team for a tailored quote. It offers a demo to help businesses understand the platform’s capabilities before committing.
Below is a comparison of key features across some of the best tools available. This table will help you see at a glance how these tools measure up, making it easier to decide which one fits your needs.
FullSession | Salespanel | Mouseflow | Mixpanel | Ruler Analytics | Smartlook | Lead Forensics | |
Real-time session recordings | ✔ | ✘ | ✘ | ✘ | ✘ | ✔ | ✘ |
Heatmaps | ✔ | ✘ | ✘ | ✘ | ✘ | ✔ | ✘ |
User feedback tools | ✔ | ✘ | ✘ | ✘ | ✘ | ✘ | ✘ |
Conversion funnel analysis | ✔ | ✘ | ✔ | ✔ | ✘ | ✔ | ✔ |
Error tracking | ✔ | ✘ | ✘ | ✘ | ✘ | ✔ | ✘ |
CRM integration | ✔ | ✔ | ✘ | ✔ | ✔ | ✔ | ✔ |
Mobile app tracking | ✘ | ✘ | ✘ | ✔ | ✘ | ✔ | ✘ |
Monthly pricing | $39 | $99 | $39 | $28 | £199 | $55 | n/a |
If you're looking for the best tool to track users visiting your website, FullSession is a standout choice. You can evaluate all features during a free trial. Sign up now.
It tracks dynamic elements in real time so you get detailed insights into how visitors interact with every part of your site.
Plus, its heatmap processing is lightning-fast, so you get all the data you need without slowing down your website.
FullSession also puts privacy first by excluding sensitive data from recordings, keeping you compliant with regulations like GDPR and CCPA.
Handling large amounts of data is a breeze with FullSession, and it quickly reveals key insights that can help you make smarter decisions.
One of its strengths is that it limits tracking to your own site, which ensures that your users’ data isn’t misused.
On top of that, FullSession makes cross-team collaboration easy, bringing together product, marketing, and support teams on one platform.
Book a demo now to see how FullSession can help you optimize your site and boost your business.
Website visitor tracking tools are a must-have for any online business wanting to understand how users are interacting with their site.
These tools give you the insights you need to spot what’s working, what’s not, and where improvements can be made.
Whether you run an e-commerce store, a blog, or a SaaS platform, having a reliable way to track visitor behavior can help boost engagement, improve the user experience, and increase conversions.
While all the tools we’ve discussed have their strengths, FullSession really stands out for its real-time website tracking, fast heatmaps, and strong focus on user privacy. It’s an all-in-one solution that not only helps you understand your visitors but also protects their data.
Get a demo now to see how FullSession can make a difference for your business.
FullSession is the best tool for tracking visitors on your site and analyzing their actions. It offers real-time session recordings, heatmaps, and powerful analytics to help you understand how visitors interact with your site, all while protecting user privacy.
You can track visitors on your website by using tracking software like FullSession. These tools allow you to monitor user sessions, capture interactions with key elements, and view heatmaps to see where visitors click and scroll.
This gives you actionable insights into user behavior, helping you optimize your website for better performance and engagement.
To collect visitor data, you’ll need a tool like FullSession that tracks and records user sessions. It gathers data on how long users stay on each page, which buttons they click, and where they navigate.
Tools like FullSession ensure data collection is done in compliance with privacy laws, and you can use the insights to improve your website’s usability and conversion rates.
To follow up with website visitors, you can use lead tracking tools that integrate with your CRM, like FullSession. By identifying key visitors based on their behavior, you can segment them for targeted email campaigns or personalized outreach.
FullSession helps you qualify leads and determine the best strategies for re-engaging high-potential customers.
Visitor tracking software works by monitoring and recording user behavior as they interact with your website. It tracks details like where users click, how far they scroll, which pages they visit, and how long they stay on each page. Tools like FullSession use cookies or scripts embedded on your site to capture this data in real time.
The software then provides insights through session recordings, heatmaps, and reports, allowing you to analyze visitor behavior, identify problem areas, and optimize your website for better engagement and conversions.
Key performance indicators (KPIs) for tracking website visitor performance include session duration, which shows how long users stay on your site, and bounce rate, which measures the percentage of visitors who leave without interacting.
Other important KPIs are page views, conversion rate, click-through rate (CTR), and user engagement (actions like clicks and scrolls). Both new and traditional analytics tools like FullSession track these KPIs in real time, giving you insights to improve site performance and user experience.
Customer journey tracking monitors the entire path visitors take on your website, from their first interaction to conversion. It’s closely related to visitor tracking, as it helps you understand how users engage with different touchpoints.
This insight is important because it highlights where users drop off, what drives engagement, and where improvements are needed to maximize conversions.