If you want to discover how your website visitors behave, you need to use the right web analytics tool. But first, you need to decide what you want to achieve and what technology you want to use.
Today we want to compare and contrast Hotjar and Inspectlet. We’ve been using these tools for a while now to analyze user behavior and thought it would be interesting to share our findings with those just getting started.
Also, we recommend you to try out FullSession – our smooth and fast web analytics tool designed to help you see how users interact with your website. Claim your free account today and test all available features!
Improve conversion rates with easy-to-use session recording
Hotjar is a web analytics software that helps your company streamline the user testing process. You can see the website visitors’ behavior, optimize conversion funnels, test landing pages, and get feedback through surveys. You can use it to:
- Collect data without interrupting your users.
- Help users convert by understanding what they need.
- Track users’ behavior in real-time.
With this tool, you can see clicks, mouse movements, page scroll, and keystroke patterns of your customers. This data lets you find out what your users do on each page of your website or web app so you can:
- Improve conversions.
- Reduce drop-offs.
- Increase engagement.
- Make better business decisions.
- Improve your website performance.
Your website is important. It needs to be informative, useful, and user-friendly. You need to ensure that it lives up to its full potential by using the right tools and metrics.
Say goodbye to time-consuming raw data
If you compare Hotjar with other tools, you will see that it allows you to get these metrics through capturing user actions, storing them in a database, and providing visual reports. It can improve your websites or landing pages with the following features:
- Session recording
- Conversion funnels
- Form analysis
- User feedback
- Incoming feedback
- Usability testing recruitment
To learn more about everything this tool can do for your business, read our in-depth Hotjar review.
Compare Hotjar and traditional web analytics tools
Traditional web analytics tools, such as Google Analytics, are useful for gathering data about your website performance. For example, you can see how many buyers come to your site, what they did when they were there, and how long they stayed. However, this doesn’t tell you why this is happening.
You can use Hotjar in tandem with Google Analytics for best results. It provides a deep understanding of what users are doing on a site. Traditional analytics tools don’t show you why users are behaving the way they are – Hotjar does. With Google Analytics, you can see the numbers. With Hotjar, you can see the reason behind those numbers.
Know your audience with Inspectlet
Inspectlet is an advanced web analytics software that allows you to know a bit more about the user experience on your website or landing pages. It reveals the exact steps people take on your site, so you can find new ways to increase your conversion rate and sales.
The definitive user experience dashboard
Inspectlet offers many useful features such as:
- Session recording for watching videos of individual user behavior on your site
- Screenshots utility to capture user’s mouse movement, scroll, or click
- User targeted tracking options such as visitor country
- Advanced filtering options to find videos of users or events you’re interested in
- Session and user tagging
- Eye-tracking, click, and scroll heatmaps
- A/B testing to make data-driven decisions for your company
- Feedback surveys to get answers from each person who uses your site
- Form analytics to track form metrics and improve your form’s performance
It can be very helpful for businesses that want to know how their online customers feel about their website features, featured products, or services. So, if you need a better understanding of your customer’s perspective, Inspectlet is a great place to start.
Hotjar vs Inspectlet: vendor comparison
Now that we’ve covered the basic features of these software solutions let’s see how these vendors compare in different categories.
Basic differences comparison
Hotjar allows you to monitor your visitors in real-time. With features such as heatmaps, visitor recording, and website polling, Hotjar helps you improve your site in many ways. It is a good option for companies that need advanced analytics or have employees working as Product Managers, Product Designers, or Researchers.
Inspectlet is a great tool for freelancers, SMEs, large enterprises, non-profit, and public administrations. Its well-known features such as website recording, heatmaps, and A/B testing enable brands to identify errors on their website, boost conversions, and create better customer experiences.
Desktop platforms and mobile platforms
When it comes to these categories, there is one major difference between the vendors. Inspectlet can provide you with mobile analytics, while Hotjar can gather website or web apps insights only.
Hotjar vs Inspectlet: languages and integration
Currently, Inspectlet is only available in English. However, Hotjar supports multiple languages for features such as Surveys and Incoming Feedback while its dashboard is only available in English.
Hotjar offers more integrations than Inspectlet and shows you the data you need in one place. It integrates with other solutions such as Hubspot, Google Optimize, Omniconvert, Optimizely, and Zapier. On the other hand, if you decide to use Inspectlet, you can integrate it with Hubspot, Squarespace, Shopify, and Google Tag Manager.
Hotjar vs Inspectlet: training and support
Both tools offer training programs and different support types.
Hotjar has a lot of useful information on its site, including tutorials to get started, installation guides, and frequently asked questions. It also offers helpful articles which you can use to maximize the benefits of this tool. Support is available through email and tickets.
Inspectlet has a documentation section on its website with answers to all questions you might have about its features. You can contact the support team by email or phone if you can’t find what you’re looking for.
Hotjar vs Inspectlet: pricing
Since both tools have free plans, you can try them out to see which one you like better. However, you’ll get more features with Inspectlet’s free plan. Also, when we compare pricing plans, it seems that Inspectlet costs less, has more pricing packages, and has a 15% discount on annual subscriptions.
Hotjar has three pricing plans:
- Plus for small teams that starts at $39/month
- Business for growing companies that starts at $99/month
- Scale for large companies that starts at $389/month
On the other hand, Inspectlet has five pricing plans that include different sets of features:
- Micro that starts at $39 per month
- Startup that starts at $79 per month
- Growth that starts at $149 per month
- Accelerate that starts at $299 per month
- Enterprise that starts at $499 per month
Which vendor to choose?
So which software is better? It depends on what you’re trying to achieve. Both software has their pros and cons but based on user reviews, Hotjar wins when it comes to finding out how your visitors interact with your site.
Hotjar, with a score of 8.7 out of 10 based on TrustRadius reviews, has much to offer in customer experience analytics, feedback, and insight features. It gives you a holistic view of your user’s behavior and is more straightforward to use. If you want to learn more about Hotjars alternatives, you can read our Mixpanel and Clicktale review.
Visually track your website traffic with FullSession
FullSession is a web analytics software that provides all the insights you need to make informed business decisions. If you compare our solution with competitors’ software, you will see that we currently don’t have features like heatmaps and surveys but, we plan to release these features next year.
FullSession offers you advanced session recording and session replay features so you can see how your customers are interacting with your site. Here’s what differentiates FullSession from its competitors:
- Broader analytics tools for visitor behavior and friction points analysis
- Comprehensive analysis of issues that may lead to funnel dropouts and affect conversion rates
- Advanced filtering options to better understand visitors digital experience
- Identification of major events inside a session that saves time and gives you focus
- Behavior and activity tracking to better optimize conversion rates
Hotjar is a powerful tool for gathering data and making insightful analyses, but it comes at a price. It will significantly decrease your website’s load time, making FullSession a better option. You can get the data and insights you need faster because FullSession will not affect your website performance.
FullSession is a free service, so you don’t have to go through the hassle of paying for a subscription until you’re sure it’s what you want. And, as a bonus, you won’t have any refunds to worry about with your purchase. Sign up today and try out all available features!
How do I use Inspectlet?
This tool can help you get more insight on how long your site visitors are staying on your site, where they’re clicking, what they’re scrolling most, what they’re reading the most, and so on. You can then use this information to improve your user experience.
Is Inspectlet legal?
It collects data legally. To do so, clients must give their consent by signing up for Inspectlet’s service and installing their tracking code on their sites.
What is Inspectlet.com?
This solution helps you see everything your users do by monitoring their movements and interactions. With this information, you can improve your website to achieve your business goals faster.