It’s no longer a secret that traditional web analytics tools such as Google Analytics lack user behavior tracking. For this reason, many product teams look for advanced web analytics tools as an alternative to monitor user behavior and improve their products accordingly.

FullStory, as one of these solutions, has gained some attention, but it has its fair share of shortcomings. In this article, we’ll highlight five FullStory competitors so you can save time and quickly identify the one that best suits your business needs.

One of them is FullSession, our web analytics software that lets product teams, marketers, and organizations understand user behavior, identify website issues and build a seamless customer experience. To see how FullSession works, you can sign up for free and test all available features.

Now, let’s explain how FullStory works and make an overview of its pros and cons to help you learn more about this web analytics tool.

What is FullStory 

FullStory Alternatives
Source: Capterra

FullStory is a digital experience intelligence platform that helps organizations understand user events and analyze behavioral data via product analytics and session replay tools. 

FullStory helps product managers, cross-functional CX teams, and marketers gain insights into user behavior and customer journey.

How does FullStory work

FullStory tracks your website data with a code snippet. It logs your user’s scroll, pageview, click, mouse movement, and form-fill without the need for technical resources.

FullStory also provides a funnel and conversion rate optimization tool, so you can identify areas where users drop off the funnel and fix them. The software also provides a session insights feature to see the “how” and “why” of the customer experience.

With the FullStory session recording tool, you can skip periods of user inactivity and focus on what matters to you and your team.

What are FullStory pros

Here are some of the advantages FullStory includes:

  • FullStory lets you see every step of the user journey. It tracks user interaction and behavior on your site, including page views, clicks, and scrolls
  • It enables you to share session recordings with the rest of your team
  • With FullStory, you can evaluate specific actions your users take. You can spot where issues occur and how they influence your user experience.

What are FullStory cons

Here are some cons of FullStory:

  • While FullStory provides a qualitative analytics solution, it lacks tracking quantitative data. It doesn’t provide enough metrics to give you a complete picture of your website performance
  • Its information architecture can be complex to understand
  • It can be difficult and time-consuming to track specific events during session replays
  • Many users complain about pricing. It increases when you need more session recordings which can be a problem if you have a large number of monthly visitors to your site

FullStory pricing

FullStory offers a free plan you can use if you have basic needs for digital intelligence and behavioral analytics. You get up to 1000 session replays per month with the free plan.

As for the paid version, FullStory offers two plans – Enterprise and Business, but it doesn’t reveal the pricing for each plan on its website. It can be challenging for users in terms of budget and feature expectations.

The Business plan offers a 14-day trial with up to 5000 sessions. If you need a trial of the enterprise plan, you must contact FullStory sales representatives.

Now that we covered the basics, let’s discuss popular alternatives to FullStory.

The top 5 FullStory competitors in 2024

After conducting in-depth research, we have selected the following analytics tools as the top FullStory competitors:

  1. FullSession
  2. Heap
  3. Pendo
  4. Countly
  5. GlassBox

Continue reading to learn more about each solution and how it compares to FullStory. 

1. FullSession


FullSession is a digital analytics platform that enables product teams to track and analyze how users interact with crucial web elements via helpful behavioral analytics tools.

With FullSession, you can gain actionable insights into every stage of the user journey, understand where users drop off your funnel, and quickly figure out solutions to improve their customer experience.

Who uses it

FullSession is built primarily for web designers, product managers, UX/UI researchers, and digital marketers. Our solution is also popular in the e-commerce industry.


FullSession is a web-based platform, and it is deployed via the cloud.

Features list

FullSession offers four user behavior tools that help you optimize your website performance:

  1. Session recording helps you visualize user actions like mouse movements, button clicks, and scrolls in real-time. You can also replay session recordings to spot specific events.
  2. Interactive heatmaps let you monitor user engagement with web elements like hamburger menus, call-to-action, and page headers.
  3. Customer feedback helps you ask customers about their overall experience on your website.
  4. Insights let you gather and analyze data on user engagement with your website.

What makes this tool unique

FullSession lets you combine customer feedback and behavioral analytics tools to understand user sentiment, so you don’t have to guess what your users think at every stage of the user journey.

What’s more, FullSession provides a unique insights feature that tracks and analyzes user activity data. With this feature, you can gain a bird’s eye view of funnel dropouts and friction points that affect conversion rates.

If you want to compare FullSession to other web analytics tools, check our comparison article on Crazyegg, Mouseflow, and FullStory.  


FullSession provides integration with third-party tools such as Shopify, Big Commerce, Wix, and WordPress.

Customer support

FullSession provides support via live chat and email.


FullSession provides a free trial for two pricing plans – Basic and Business. The Basic plan costs $39/month and includes 3000 monthly sessions. The Business plan costs $99 and includes 5000 monthly sessions. We also provide a customized pricing plan if your business has specific needs.


FullSession includes the following advantages:

  • FullSession provides a central behavior and UX analytics platform that lets cross-functional teams collaborate to build a better customer experience
  • With FullSession, you can save time and use advanced behavioral filtering options to identify specific user events like rage clicks and funnel dropouts
  • FullSession provides a code snippet that tracks customer engagement data without slowing down your site


While FullSession has shown great potential, it also has some limitations like:

  • While FullSession lets you visualize user actions via session replays, it lacks some features like funnels and retention tables
  • Our heatmap feature is still in development, but we plan to deploy it soon

2. Heap


Image source: G2 Crowd

Heap is a digital analytics platform that enables product and digital teams to track customer data such as page views, button clicks, scrolls, form fills, device type, user segments, etc. With Heap, product teams can better understand the customer journey, spot friction areas, and reduce funnel drop-off.

User Rating

Heap has a 4.5 score out of 5 based on 31 reviews on Capterra.

Who uses it

SaaS product, marketing, and customer success teams use Heap. It is also popular in e-commerce and financial services.


The Heap platform is web-based and hosted in the cloud. It doesn’t require any code customization and automatically tracks data once you install its single Javascript snippet on your site.

In cases where you need to track additional custom events, you have to add a custom code to your site with the Heap Javascript API, which can be challenging if you don’t have enough technical skills.

Features list

Some of Heap major features include:

  • Customer journey mapping
  • Data visualization
  • Conversion tracking
  • Customer segmentation
  • Dashboards
  • Reports

What makes this tool unique

Heap offers an event visualizer tool that lets any member of your team track, analyze, and organize events to get a more precise picture of the customer journey.

Unlike Fullstory, which offers a complex information architecture, Heap offers governance tools that ensure that every tracked event data fits into a data structure. If an event changes, the data structure automatically updates with it.


Heap integrates with over 20 marketing tools such as MailChimp, Intercom, SalesForce, and Hubspot. It also integrates with Shopify and A/B testing tools like Optimizely.

Customer support

Heap provides support via email, FAQs, knowledge base, support tickets, and live chat.


Heap provides a free plan that gives you access to 10K sessions per month. This plan is suitable if you have basic analytics needs and are still trying to find a product-market fit.

In terms of the paid plans, Heap provides three pricing packages – Growth, Pro, and Premier but it doesn’t offer a fully transparent pricing option for each pricing package on its website.

The Growth plan starts at $3600/year with 300k sessions/year. As for the Pro and Premier plan, each offers custom sessions, and you have to contact the sales team to learn more.


Some of the advantages of using Heap include:

  • Heap gives you the flexibility to customize segments and events
  • With Heap, you don’t lose your web analytics history. Once you add a tag or create an event, it can track user behavior right from previous data
  • Heap provides access to real-time data that lets you understand how users interact with your site, including user activities connected to conversions


Heap also has some limitations:

  • Heap has a high learning curve and requires users to have the technical knowledge to use the platform. It can make users feel overwhelmed, especially if they have no technical background
  • Heap can be challenging to implement, considering its complex user interface
  • Heap doesn’t offer a session replay or heat mapping tool, so if you need this feature, you have to combine it with another tool

3. Pendo


Image source: G2 Crowd

Pendo is a product and web analytics platform that lets you understand what customers are doing along the product journey to improve onboarding and feature adoption.

While Pendo doesn’t offer session recordings or heatmaps, it still helps you gain insights into the ways users interact with your site so you can improve the customer experience.

User Rating

Pendo has a 4.5 score out of 5 based on 198 user reviews on Capterra.

Who uses it

Product management, customer support, engineering, marketing, customer success, sales, and UX teams use Pendo.


Pendo is a web-based platform, and it is deployed via a private cloud.

Features list

Pendo offers many features. Its top features include:

  • Customer segmentation
  • Behavioral analytics
  • Churn management
  • Cohort analysis
  • Conversion tracking
  • Activity dashboard
  • User feedback management

What makes this tool unique

Pendo is a product analytics platform that helps you understand how customers interact with your product elements. This way, you can learn about underused features, increase product retention and reduce churn.


The Pendo platform integrates with third-party tools such as Slack, Drift, ZenDesk, HubSpot, SalesForce, Segment, etc.

Customer support

Pendo provides support via email, tickets, knowledge base, phone, and chat.


Pendo offers a robust pricing model, and it doesn’t provide transparent pricing information on its site. It includes three pricing plans – Engage, Feedback, and Adopt.

The Engage plan lets you gain insights into customer experience, and it includes the following plans:

  • Free – track up to 1000 monthly active users
  • Team – customizable monthly active users
  • Pro – one integration
  • Enterprise – up to three integrations

The Feedback plan lets you capture and understand product feedback. You have to contact the sales team to learn more about the pricing for this plan.

The Adopt plan offers analytics on app usage, in-app guidance, and portfolio management view.


Here are some of the Pendo advantages:

  • Pendo lets you understand how users interact with your product. For example, you can track page views, button clicks, most used product features, and the amount of time a user spends on an app
  • Pendo is a good option for customer onboarding, viewing retention graphs, and conversion funnels
  • With Pendo, you can trigger feature adoption by showing custom in-app messages to specific customer segments


Pendo also has some drawbacks:

  • If you own a multi-app platform company, it might be challenging to get the best use of some of the features intended for single app companies
  • Pendo offers numerous features, and it can be time-consuming to get familiar with the platform
  • The Pendo platform is primarily focused more on customer retention and lacks in-depth analytical capabilities to gain insights into user behavior

4. Countly

Countly Review

Image source: G2 Crowd

Countly is an analytics platform that lets you track and understand the customer journey across web, desktop, and mobile apps. Like FullStory, Countly helps you explore specific user behavior and events in each session.

User Rating

Countly has a 4.8 score out of 5 based on 16 user reviews on Capterra.

Who uses it

Countly primarily targets telecom operators, healthcare, technology and software companies, financial and banking organizations, and gaming companies.


Countly can be deployed via cloud, on-premises, and web.

Features list

Some of the major Countly features include:

  • Funnel analysis
  • In-app events tracking
  • Conversion tracking
  • Cohort analysis
  • Campaign management
  • Pageview tracking
  • A/B testing

What makes this tool unique

Countly lets you build unique plugins to track specific data across your website, IoT, and mobile apps so you can focus on the data that suits your organization needs. What’s more, Countly provides a single dashboard that gives you access to all plugins and features in one place.


Countly integrates with third-party tools such as Segment and offers numerous plugins for A/B testing, crash analytics, push notifications, etc.

Customer support

Countly provides support via email, chat, and 24/7 live rep.


Countly offers an open-source free plan known as the community edition.

As for the paid plan, it offers an enterprise edition plan with a one-month free trial. The company doesn’t disclose the pricing for this plan.


Here are some Countly advantages:

  • Countly provides an open-source solution that lets you start for free
  • With Countly, you can track iOS, Android, and Windows data at the same time
  • Countly provides easy user segmentation and a wide variety of features for tracking and analyzing data


Some of the disadvantages of Countly include:

  • It can be challenging to understand and set up the platform if you don’t have technical knowledge
  • The software lacks onboarding tutorials making users have a hard time understanding its features

5. GlassBox


Image source: G2 Crowd

GlassBox is a digital experience analytics platform that provides real-time insights into the customer journey and experience via session replay, data capture, journey mapping, and mobile analytics tools.

User Rating

GlassBox has a 4.7 score out of 5 based on 267 user reviews on the G2 crowd.

Who uses it

GlassBox helps product managers, digital analysts, mobile app owners, compliance, engineering, and marketing teams.

GlassBox also targets a wide range of industries such as insurance, telecommunications, travel, e-commerce, retail, and finance.


You can deploy the GlassBox platform in the public cloud, on-premises, or in a hybrid environment.

Features list

GlassBox provides many features that can be hard to learn initially. Some of the GlassBox top features include:

  • Custom event tracking
  • Funnels and conversions
  • User segmentation
  • Retroactive reporting
  • Heatmaps
  • Session replay

What makes this tool unique

Glassbox provides augmented customer journey mapping that lets you see users’ actions and track events at every journey stage. You can spot conversion drop-offs or system errors across your web and mobile apps.


GlassBox provides integration with numerous marketing analytics and data management tools such as Google Analytics, Jira software, SalesForce, Tealium, Slack, etc.

Customer support

The GlassBox platform provides support via email, knowledge base, and resource center.


GlassBox offers two pricing tiers – Optimize and Enterprise that include 50K sessions/month, but the exact price for each plan is not revealed on the website.

The Optimize pricing package provides access to real-time session replays, tagless data capture, page analytics, and interactive maps.

The Enterprise pricing package provides access to customer journey visualization, anomaly detection, and customized experience scores.

If you need a free trial of the software, you have to contact the sales team.


Some of the advantages of GlassBox include:

  • GlassBox provides an intuitive dashboard that lets you filter real-time analytics data to see exactly what you need
  • GlassBox lets you spot areas where customers experience issues on your website and track new product features and their usage


Some of the limitations of GlassBox include:

  • There’s a high learning curve, and it can be time-consuming to get familiar with the platform and set up workflows
  • If you have many session recordings, it can be overwhelming to process a large amount of data

FullStory competitors: A short overview 

So far, we’ve highlighted key features of the top five FullStory alternatives. Here’s a short overview table to make every detail easy to grasp.

Real-time session recording
Analysis of dynamic elements
User segmentation
Conversion tracking
Customer feedback 
Live heatmaps
Data visualization
Engagement score
Cohort analysis
Custom event tracking
Scroll heatmaps
Advanced user filtering
Activity dashboard
Funnels and conversions

FullStory competitors: The verdict

There’s no doubt that the five FullStory competitors we discussed in this article highlight some critical features that FullStory lacks.

FullSession stands as the best solution with excellent potential. Thanks to customer surveys and feedback tools, understanding user sentiment and behavior has never been easier. Thanks to session recordings, you can visualize exactly what users experience at every customer journey stage.

With FullSession interactive heatmaps, you can track user engagement with dynamic web elements like drop-down menus, pop-ups, and CTAs.

Try FullSession for free!

Our web analytics software helps you and your team collaborate effectively to improve the customer experience. To gain actionable insights into user activity in real-time sign up for FullSession today

FAQs About FullStory Competitors

What is FullStory used for?

FullStory is a digital analytics software that lets businesses understand user events and behavior.

What does FullStory track?

FullStory tracks user interaction and behavior on your site like page views, clicks, mouse movement, scrolls, etc.

Does FullStory record all sessions?

Yes, FullStory records all sessions.

Does FullStory have heatmaps?

No, FullStory doesn’t provide heatmaps to its users.

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