Category: Behavior Analytics

Web analytics tools are essential for understanding how visitors interact with your website, helping you boost performance, fine-tune the user experience, and increase conversions.

Take FullSession as an example—it lets you capture all interactions, visualize all user engagement, analyze trends and patterns with laser precision and optimize your website for peak performance. 

You can start a free trial or get a demo to learn more.

The best website analytics tools offer powerful insights that drive engagement and growth, but picking the right one can be hard. 

Each solution has unique features, and it’s easy to feel overwhelmed. This article provides the best web analytics tools comparison to help you make the right choice for your business.

Key Takeaways

• FullSession is a user behavior analytics software that helps you optimize website interface, usability and performance. It includes session recordings and replays, website heatmap tools, customer feedback tools, conversion funnel analysis, and error tracking. FullSession is fully compliant with GDPR, CCPA, and PCI standards. Pricing starts at $39/month, with a 20% discount for annual plans. Book a demo today.
• Mixpanel is a product analytics tool designed to track user interactions and optimize engagement. Its features include event-based tracking, cohort analysis, funnel reports, and A/B testing. Mixpanel is scalable but can get expensive for large teams or heavy data users. The pricing starts at $28/month.
• Google Analytics is a web analytics tool that provides comprehensive reports on traffic, user behavior, and conversions. It includes real-time reporting, audience insights, and ecommerce tracking. While it’s versatile, the platform can be overwhelming for beginners, and the free version offers limited customization. Google Analytics 360, the premium version, starts at $150,000/year.
• Amplitude is a product analytics software that helps businesses understand user behavior and improve retention. Its key features include behavioral cohorts, customer journey software, and real-time analytics. Amplitude excels in advanced segmentation, but it can be costly for businesses with high usage needs. The free plan supports up to 10 million events, with paid plans starting at $61/month.
• Woopra is a customer journey analytics tool designed to track user behavior across multiple touchpoints. It offers real-time analytics, customer profiles, and journey reports. Woopra’s main drawback is its limited customization options in some reports, and the free plan has usage limits that may not suit growing businesses. Paid plans start at $49/month.
• Heap is an automatic event tracking software for product analytics. It captures every user interaction without manual setup and provides tools like funnel analysis, user journey mapping, and retention tracking. Heap’s complexity in report customization and its steep pricing for high-volume data users are notable drawbacks. The free plan includes 10,000 sessions/month, with custom pricing available for advanced needs.
• Adobe Analytics is an enterprise-level web analytics platform offering advanced segmentation, real-time reporting, and attribution modeling. It integrates with other Adobe products but can be difficult to navigate and requires significant customization. Pricing is tailored to large companies, making it inaccessible for smaller companies.
• Matomo is an open-source web analytics software focused on data privacy and ownership. It offers features like real-time analytics, heatmaps, and customizable dashboards. While Matomo gives full control over data, the self-hosted version requires technical resources, and some advanced features require paid plans. Pricing for Matomo Cloud starts at $26/month.
• Kissmetrics is a customer analytics tool for SaaS and eCommerce businesses, focusing on customer journey tracking, funnel reports, and behavioral segmentation. While it offers strong revenue tracking, its interface can be challenging for beginners, and it lacks real-time tracking features. Pricing starts at $299/month, making it costly for small businesses.

9 Best Web Analytics Tools Right Now

Our web analytics tools comparison includes the following solutions:

1. FullSession (Start a free trial or get a demo)
2. Mixpanel
3. Google Analytics
4. Amplitude
5. Woopra
6. Heap
7. Adobe Analytics
8. Matomo
9. Kissmetrics

Let’s start with our review.

1. FullSession

FullSession is an all-in-one user behavior analytics software that helps you capture all user interactions, visualize and analyze trends and patterns and optimize your website usability, interface and performance to boost conversions.

With FullSession, you get a 360-degree view of user behavior data in one place.

Say goodbye to hours of number-crunching. Instead, watch real-time session recordings and replays to see what helps or hurts your conversion rate. FullSession shows you the key parts of each user’s journey, giving you instant insights you can actually use.

Use UX heatmap tools to spot what’s working or not. See which website areas users ignore, test page elements, and confirm if your changes improve results.

Find and eliminate the roadblocks that stop visitors from becoming customers. Use conversion rate optimization tools to improve critical points in your user’s journey and make a clear path to conversion through your sales funnel. 

Capture user feedback in real-time with website feedback forms. Get a clear picture of what’s frustrating them and quickly solve their pain points. Instead of guessing, you’ll know exactly what’s causing issues and why.

Trust FullSession to keep your data safe and protect your users’ privacy. We take security seriously so you can focus on improving your site without worrying about data risks.

Our behavioral analysis software follows the strictest privacy rules, including GDPR, CCPA, and PCI standards. It means we’re not just tracking behavior; we’re doing it the right way.

Best for

FullSession is for:

• E-commerce businesses
• SaaS companies
• Digital marketers
• UX designers
• Data analysts
• Quality assurance teams
• Product development teams
• Customer support teams
• Customer experience professionals

Key features

• User and event segmentation: Analyze data based on behavior patterns, trends and correlations to improve user journeys, engagement and conversions.
• Session recordings and replays: Capture user interactions, identify usability issues, and predict future actions without recording sensitive data.
• Interactive heatmaps: Analyze mouse movements, clicks, and scrolls to identify high and low interaction areas in real-time.
• Customer feedback forms: Create customized feedback forms to get user input and watch session recordings for additional context.
• Conversion funnel optimization: Visualize user drop-offs at each step and improve your site to boost conversion rates.
• Error analysis: Detect and resolve website errors like JavaScript and network issues to ensure a smooth user experience.

Supported platforms

FullSession captures user behavior on web platforms and can show mobile user recordings.

Integrations

FullSession integrates with platforms like Shopify, WordPress, Wix, and BigCommerce. It also provides native integrations and connects with open APIs, webhooks, and Zapier.

Customer support

You can reach FullSession’s support team via live chat and email, or visit the help center.

Pricing

FullSession offers a free trial and three paid plans—Starter, Business, and Enterprise—making it accessible to businesses of all sizes. 

The entry-level plan starts at $39/month, with unlimited heatmaps and up to 5,000 session recordings. 

Annual subscriptions come with a 20% discount. View the Pricing page for more info.

Pros

• Track dynamic elements in real time for precise user insights
• Accelerate heatmap processing with zero impact on site speed
• Protect user privacy by excluding sensitive data recording
• Manage extensive data sets effectively and quickly reveal key insights
• Limit user behavior tracking to your site, preventing data misuse 
• Facilitate cross-team collaboration and unify team efforts on one platform

Cons

• FullSession doesn’t work with mobile apps

2. Mixpanel

Image source: G2

Mixpanel is a product analytics tool designed to help businesses understand user behavior across their digital products. 

With a focus on providing actionable insights, Mixpanel allows teams to track specific events, measure user engagement, and make data-driven decisions to improve product experiences.

Learn more:

• Mixpanel alternatives
• Hotjar vs Mixpanel vs Clicktale

User rating

Image source: G2

According to the 1,125 G2 reviews, Mixpanel has an average rating of 4.6 out of 5 stars.

Best for

Mixpanel is for product managers, SaaS companies, mobile app developers, data-driven marketers, and UX/UI designers who need detailed insights into how users interact with their products.

Key features

• Event-based tracking: Track user interactions at a granular level to understand how users navigate your product and what features drive engagement.
• Cohort analysis: Group users based on shared behaviors and analyze their interactions over time to improve user retention and personalize experiences.
• Funnels and conversions: Visualize the user journey, identify drop-offs, and optimize funnels to boost conversion rates.
• A/B testing: Experiment with different design elements and content variations to see which performs better and improve your product incrementally.
• Retention reports: Measure how well your product retains users over time and gain insights into how to increase long-term engagement.
• Segmentation tools: Break down your audience by specific attributes or behaviors to uncover valuable trends and insights.

Supported platforms

Mixpanel supports web and mobile platforms, with specialized tools for tracking user behavior across websites, iOS, and Android apps.

Integrations

Mixpanel integrates with Salesforce, HubSpot, Slack, Segment, and Zapier, making it easier to incorporate data from different sources and automate workflows.

Customer support

Mixpanel offers several support channels, including email, live chat, and a detailed knowledge base. For Enterprise customers, there are dedicated account managers and priority support options available.

Pricing

Mixpanel offers a free plan with basic features for small teams, including up to 20 million monthly events. 

Paid plans start at $28/month, which unlocks additional features like advanced segmentation, platform API access, and priority support. 

Enterprise-level pricing is available on request, providing scalable solutions for larger teams.

Pros

• Customizable event tracking for granular data insights
• Cohort analysis to boost user retention
• Easy-to-navigate interface for beginners and advanced users alike
• Integration with major third-party tools
• Scalable pricing options for businesses of all sizes

Cons

• It can become expensive for larger businesses with high traffic
• Advanced features may have a steep learning curve for new users

3. Google Analytics

Image source: G2

Google Analytics is free web analytics software that helps businesses track website traffic, user behavior, and conversions. It provides detailed reports on audience demographics, acquisition channels, and engagement.

Learn more:

• Best alternatives for Google Analytics
• Hotjar vs Google Analytics

User rating

Image source: G2

According to the 6,401 G2 reviews, Google Analytics has an average rating of 4.5 out of 5 stars.

Best for

Google Analytics is a good solution for many businesses, from startups to large enterprises, that need detailed insights into website performance. Since it’s free and highly versatile, it’s also a go-to tool for companies just starting with web analytics.

Key features

• Real-time reporting: View live website activity to monitor current user behavior and traffic spikes.
• Audience insights: Gain detailed information on user demographics, interests, and behaviors to tailor your content and marketing efforts.
• Traffic acquisition tracking: Understand where your website traffic is coming from (organic search, social media, paid ads, etc.).
• Conversion tracking: Set up goals and track user actions, such as form submissions, downloads, and purchases.
• Ecommerce tracking: Measure transaction details, revenue, and product performance for online stores.
• Custom reports and dashboards: Create tailored reports that fit your specific KPIs and metrics.

Supported platforms

Google Analytics supports tracking across websites, mobile apps (through Google Analytics for Firebase), and various digital products.

Integrations

Google Analytics integrates with the broader Google ecosystem, including Google Ads, Google Tag Manager, Google Search Console, and more. It also connects with third-party platforms like Shopify, WordPress, and other CMS systems, offering robust flexibility for data analysis.

Customer support

Google Analytics provides documentation and a help center. Premium users of Google Analytics 360 have access to priority support, including dedicated account managers.

Pricing

Google Analytics is free for most users, offering all essential features at no cost. For larger businesses, Google Analytics 360 is available with advanced features and enhanced support, starting at $150,000 per year.

Pros

• Free to use with extensive features for tracking and analyzing website data
• Integrates with other Google products and services
• Offers a set of reports for tracking audience, acquisition, and conversion
• Customizable dashboards and reports for tracking specific business metrics
• Scalable for businesses of all sizes

Cons

• Limited customization options in the free version
• Steep learning curve for beginners due to the complexity of the platform
• Only provides raw data, not user behavior analytics tools

4. Amplitude

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Amplitude is a product analytics platform that helps teams better understand how users interact with their digital products. Known for its focus on real-time behavioral data and advanced segmentation, Amplitude empowers businesses to optimize user engagement, retention, and overall product experience.

Learn more: Amplitude alternatives.

User rating

Image source: G2

According to the 2,179 G2 reviews, Amplitude has an average user rating of 4.5 out of 5 stars.

Best for

Amplitude is for product teams, growth marketers, data analysts, and SaaS businesses focused on improving user engagement and retention.

Key features

• Behavioral cohorts: Create dynamic user groups based on behaviors and actions to understand patterns and target specific audiences.
• Pathfinder and user journeys: Visualize how users navigate your product, identifying common paths and friction points to optimize user flow.
• Real-time analytics: Get instant insights on user activity to understand how users interact with your product at any given moment.
• Retention analysis: Measure how well your product retains users and track the long-term impact of product changes on user loyalty.
• A/B testing: Run experiments on new features or design changes to assess their impact on user behavior and conversion rates.
• Cross-platform tracking: Monitor user interactions across web, mobile, and other platforms for a complete picture of the user journey.

Supported platforms

Amplitude supports web, iOS, Android, and other digital platforms.

Integrations

Amplitude integrates with tools such as Salesforce, Segment, Slack, and Mixpanel. It also offers open APIs for custom integrations.

Customer support

Amplitude offers support through live chat, email, and an extensive knowledge base. Enterprise users have access to dedicated account managers and priority support options.

Pricing

Amplitude provides a free plan for up to 10 million tracked actions per month, which works for startups and small businesses. 

Paid plans start at $61/month, offering advanced features like unlimited product analytics and custom dashboards. Custom enterprise pricing is available for larger organizations.

Pros

• Detailed behavioral analytics for in-depth insights
• Segmentation and cohort tools for user analysis
• Real-time data for quick decision-making
• Cross-platform tracking for a comprehensive view of user journeys
• Integration options with other marketing and product tools

Cons

• It can be expensive for smaller businesses with high usage needs
• The complexity of advanced features may require dedicated data analysts
• Customization options can feel overwhelming without technical expertise
• The free plan may not provide enough flexibility for growing businesses needing deeper insights

5. Woopra

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Woopra (now Appier AIRIS) is a customer journey analytics platform designed to provide businesses with deep insights into user behavior across multiple touchpoints. By integrating data from various sources, Woopra helps teams understand how users interact with their products and services.

User rating

Image source: G2

Woopra has an average rating of 4.5 out of 5 stars, according to 205 reviews on the G2 platform.

Best for

Woopra is for businesses that want to track and analyze the entire customer journey across various channels. It benefits eCommerce businesses, SaaS companies, product managers, digital marketers, and customer support teams who want a unified view of customer interactions.

Key features

• Customer journey tracking: Visualize the entire customer journey across web, mobile, and offline channels to get a complete understanding of user behavior.
• Real-time analytics: Monitor user activity in real-time to gain instant insights into how customers interact with your product or website.
• Segmentation and cohort analysis: Group users based on shared behaviors and analyze how specific segments engage with your product over time.
• Customer profiles: Create detailed profiles that consolidate data from various sources, offering a 360-degree view of each user.
• Journey reports: Analyze key touchpoints in the customer journey to identify areas for improvement and optimize conversion funnels.

Supported platforms

Woopra supports web, iOS, Android, and desktop platforms, allowing businesses to track user behavior across multiple devices and channels.

Integrations

Woopra offers broad integrations, including marketing, customer support, and CRM tools. Some of its notable integrations include Salesforce, HubSpot, Zendesk, Segment, and Google Ads, allowing for comprehensive data collection and analysis.

Customer support

Woopra provides support through live chat, email, and an extensive knowledge base. For larger teams, dedicated account managers are available to offer personalized assistance and guidance.

Pricing

Woopra offers a free plan with basic features for tracking up to 500,000 actions per month. 

Paid plans start at $49/month and include advanced features like customer journey reports, retention analysis, and integrations with popular platforms. 

Custom enterprise pricing is available for large organizations with more extensive needs.

Pros

• Customer journey tracking with real-time insights
• Detailed user profiles that combine data from multiple sources
• Integration with a variety of marketing and sales tools
• Intuitive interface that simplifies user behavior analysis
• Scalable pricing plans to suit different business needs

Cons

• It may require technical expertise to set up and configure advanced features
• Limited customization options for some reports
• The free plan has usage limits that may not be sufficient for growing businesses
• Tracking across multiple channels can lead to data complexity, which might overwhelm new users

6. Heap

Image source: G2

Heap is a product analytics tool designed to automatically capture every user interaction across websites and apps. Known for its ability to collect and analyze data without the need for manual tracking, Heap allows businesses to gain comprehensive insights into how users engage with their digital products.

Learn more: Heap alternatives.

User rating

Image source: G2

According to the 1,087 G2 reviews, Heap has an average rating of 4.4 out of 5 stars.

Best for

Heap is for product teams, marketers, and UX designers who need to quickly gather in-depth data on user interactions without setting up individual tracking events.

Key features

• Automatic event tracking: Automatically capture every user interaction—clicks, swipes, form submissions—without manually setting up event tracking.
• User journey mapping: Visualize user flows and identify where users drop off, allowing for targeted optimizations in the customer journey.
• Funnel analysis: Monitor key funnel steps and track where users abandon the process, helping to improve conversion rates.
• Cohort analysis: Group users based on behavior and track how specific cohorts interact with your product over time.
• Advanced segmentation: Break down user data based on attributes such as location, device, or behavior to uncover deeper insights.
• Retention analysis: Track user retention and understand what actions drive repeat engagement, helping you reduce churn.

Supported platforms

Heap supports web, iOS, and Android platforms.

Integrations

Heap integrates with Salesforce, Marketo, Slack, Segment, and HubSpot. It also offers APIs for custom integrations, allowing businesses to sync Heap data with their existing workflows.

Customer support

Heap provides email support and access to a knowledge base for users needing assistance. For Enterprise customers, Heap offers dedicated account managers and premium support options.

Pricing

Heap offers a free plan that includes core analytics features, supporting up to 10,000 sessions per month.

Paid plans provide for more advanced analytics, custom events, and larger session volumes. 

Enterprise pricing is available for businesses requiring more extensive data capabilities and additional support. However, pricing is available only upon request.

Pros

• Automatic event tracking eliminates the need for manual setup
• Data collection with minimal configuration required
• Visualization tools for mapping user journeys and funnels
• Flexible segmentation options for in-depth user behavior analysis
• Integrates well with major third-party platforms

Cons

• Pricing can be steep for smaller businesses, especially as data volume increases
• The interface can feel overwhelming for new users unfamiliar with data analytics
• Some users report limitations with customizing reports beyond standard templates
• Lacks some of the real-time analysis capabilities offered by competitors

7. Adobe Analytics

Image source: G2

Adobe Analytics is a web analytics platform that offers advanced data collection, analysis, and reporting capabilities. 

Designed for enterprises, Adobe Analytics helps businesses gain deep insights into user behavior across digital platforms, providing actionable data to optimize customer experiences and improve overall performance.

User rating

Image source: G2

Adobe Analytics has an average rating of 4.1 out of 5 stars according to 1,013 reviews on the G2 platform.

Best for

Adobe Analytics is for large enterprises, digital marketers, and product teams that need detailed, customizable insights into user behavior across websites, apps, and other digital channels.

Key features

• Advanced segmentation: Create highly customizable segments based on user behavior, demographics, and more to better understand different audience groups.
• Real-time data reporting: Access real-time data on user behavior, allowing teams to make quick decisions based on current user activity.
• Attribution modeling: Track how different channels and touchpoints contribute to conversions, helping businesses optimize their marketing strategies.
• Cross-channel analytics: Analyze user interactions across multiple platforms, from websites and mobile apps to offline data sources, for a complete view of the customer journey.
• Predictive analytics: Use machine learning-powered predictions to forecast trends, behaviors, and potential outcomes.
• Custom dashboards and reports: Tailor analytics reports to focus on key business metrics, allowing for better decision-making and performance tracking.

Supported platforms

Adobe Analytics supports data collection and analysis across web platforms, mobile apps, and various digital touchpoints, including social media and offline data sources.

Integrations

Adobe Analytics integrates with the Adobe Experience Cloud, which includes tools like Adobe Target, Adobe Campaign, and Adobe Audience Manager. 

It also connects with external systems, such as CRM platforms and data warehouses, providing a robust ecosystem for data analysis and marketing.

Customer support

Adobe provides customer support for enterprise users, including dedicated account managers, phone support, and access to an extensive knowledge base and online community.

Pricing

Adobe Analytics offers customized pricing based on the specific needs and scale of each business. It is generally priced at the enterprise level, making it suitable for large organizations with substantial data and analytics requirements. Businesses must contact Adobe directly for a quote.

Pros

• Customization options for tracking and reporting
• Advanced attribution modeling for detailed marketing insights
• Integrates with other Adobe Experience Cloud products
• Real-time analytics for immediate insights
• Machine learning capabilities for predictive analysis

Cons

• Steep pricing makes it inaccessible for smaller businesses
• The interface can be complex and requires training for new users
• High customization capabilities can lead to longer implementation times
• Lacks the simplicity of some other analytics platforms, which could slow down setup for smaller teams

8. Matomo

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Matomo is an open-source web analytics platform designed to give businesses full control over their data while providing powerful insights into user behavior. Unlike other analytics tools, Matomo emphasizes privacy and data ownership, offering users the option to self-host their analytics data.

User rating

Image source: G2

Matomo has an average rating of 4.2 out of 5 stars, according to 91 reviews on the G2 platform.

Best for

Matomo is for businesses and organizations that prioritize data privacy and control. It’s particularly useful for companies that need to comply with strict privacy regulations like GDPR or for those looking to own their data outright.

Key features

• Self-hosting option: Matomo allows users to host their analytics data on their own servers, giving them full control and ownership over the data.
• Privacy-focused analytics: Matomo is designed to comply with privacy regulations such as GDPR and CCPA, making it a great choice for businesses that handle sensitive user information.
• Conversion optimization: Track user journeys, measure conversions, and identify areas for improvement across your website.
• Real-time analytics: Get real-time data on user activity, including page views, events, and eCommerce transactions.
• Heatmaps and session recordings: Visualize how users interact with your website through heatmaps and session replays, helping to identify areas for optimization.
• Customizable dashboards: Create tailored dashboards that display the most important KPIs and metrics for your business.
• A/B testing: Experiment with different variations of your website to determine what works best for improving user engagement and conversions.

Supported platforms

Matomo supports web platforms and can track user behavior across websites and mobile apps.

Integrations

Matomo integrates with content management systems (CMS) and marketing tools, including WordPress, WooCommerce, Magento, and Shopify. It also offers APIs for custom integrations, enabling businesses to connect Matomo with their existing software stack.

Customer support

Matomo offers support through a comprehensive online knowledge base, community forums, and email support, for businesses using Matomo Cloud, premium support options are available, including priority support and access to a dedicated customer success manager.

Pricing

Matomo is free for users who opt for the self-hosted version, allowing businesses to host and manage their own analytics data.

Matomo Cloud offers a managed hosting service starting at $26/month, which includes all features without the need for in-house server management. Custom enterprise pricing is available for larger organizations with advanced needs.

Pros

• Offers complete control and ownership of your data with a self-hosting option
• Privacy-focused, making it ideal for businesses needing GDPR and CCPA compliance
• Heatmaps and session recordings for visual insights into user behavior
• Customizable dashboards and reports for tailored analytics
• The free self-hosted version provides a cost-effective analytics solution

Cons

• Initial setup can be more complex than cloud-based alternatives
• Some advanced features require paid plans or additional plugins
• Self-hosting requires technical resources and server management
• Limited customer support for free users compared to other platforms
• Real-time reporting can be slower compared to other analytics tools

9. Kissmetrics

Image source: G2

Kissmetrics is a customer analytics and engagement platform designed to help businesses track user behavior, understand customer journeys, and optimize for conversions. 

Focusing on SaaS and eCommerce businesses, Kissmetrics enables teams to make data-driven decisions by providing actionable insights into user behavior, funnel performance, and retention.

User rating

Image source: G2

Based on 168 reviews on the G2 platform, Kissmetrics has an average user rating of 4.1 out of 5 stars.

Best for

Kissmetrics is suited for SaaS companies and eCommerce businesses looking to track and improve user engagement and retention. 

It’s useful for product managers, marketers, and growth teams who want detailed insights into how users interact with their products and where improvements can be made to increase conversion rates and lifetime customer value.

Key features

• Customer journey tracking: Track users across multiple touchpoints to understand how they interact with your product from acquisition to retention.
• Funnel reports: Analyze your funnels in detail to see where users are dropping off and identify opportunities to improve conversion rates.
• Cohort analysis: Measures and compares how different groups of users (cohorts) behave over time, helping you optimize retention and understand long-term trends.
• Behavioral segmentation: Segment users based on their actions and behaviors, allowing for targeted marketing and personalization strategies.
• Revenue tracking: Track revenue at a granular level, helping you understand which behaviors lead to higher customer value.
• A/B testing integration: Integrate with A/B testing tools to optimize the customer experience and measure the impact of product changes on user behavior.

Supported platforms

Kissmetrics supports tracking across websites and mobile apps.

Integrations

Kissmetrics integrates with several popular tools, including Shopify, WordPress, Segment, and Zapier. These integrations make it easy to sync user data across platforms and incorporate Kissmetrics insights into your existing workflows.

Customer support

Kissmetrics offers support via email and a detailed knowledge base for all users. For higher-tier plans, users can access additional support options, including dedicated account management and onboarding assistance.

Pricing

Kissmetrics offers pricing plans tailored to the needs of SaaS and eCommerce businesses. The starting plan is $299/month, which includes core analytics features, funnel reports, and cohort analysis. 

More advanced plans are available for larger businesses, with custom pricing based on specific needs and data volumes.

Pros

• Tracking of customer journeys from acquisition to retention
• Funnel and cohort reports for in-depth analysis of user behavior
• Revenue tracking capabilities, making it ideal for eCommerce
• Behavioral segmentation allows for personalized marketing and engagement
• Integrates with popular tools to enhance data collection and analysis

Cons

• Pricing may be prohibitive for small businesses or startups
• The interface can be challenging to navigate for beginners
• Limited real-time tracking compared to some competitors
• Requires a learning curve to fully utilize its advanced features

Best 9 Web Analytics Tools Comparison Table

Below is a comparison of the top 9 web analytics tools, highlighting key features to help you decide.

Best 9 Web Analytics Tools: Our Verdict

Out of all the tools, FullSession takes the top spot for delivering powerful insights while keeping user privacy front and center. It’s perfect for businesses looking to boost user experience and drive results.

Here’s why FullSession stands out:

• Real-time tracking of dynamic elements for better user insights.
• Fast heatmap processing without slowing down your site.
• Privacy-first approach that excludes sensitive data from recordings.
• Efficient data management to quickly uncover key insights.
• Site-specific tracking to avoid data misuse.
• Easy collaboration across teams, all on one platform.

Ready to level up your analytics? Book a demo today to see FullSession in action!

Conclusion About Best 9 Web Analytics Tools

Web analytics tools are essential for any online business looking to optimize user experience, boost engagement, and drive conversions. 

These tools provide valuable insights into how users interact with your site, helping you make data-driven decisions that can significantly impact your business’s growth and success.

While all of these popular web analytics tools have their own strengths, FullSession offers the most comprehensive solution with real-time tracking, privacy protection, and seamless team collaboration.

If you’re serious about improving your website’s performance and understanding your users better, FullSession is the tool for you.

Book a demo today and discover how FullSession can transform your web analytics strategy!

FAQs About Best 9 Web Analytics Tools

Let’s answer the most common questions about web analytics tools.

What is the most used web analytics tool?

Google Analytics is the most widely used web analytics tool, offering a free and robust solution for tracking website traffic and user behavior.

What are the two main types of web analytics tools?

The two main types are on-site analytics (tracking user behavior directly on your website) and off-site analytics (measuring your site’s performance on the broader web, like search engines or social media).

What is the best tool for analytics?

The best tool depends on your needs, but FullSession is ideal for businesses focused on detailed user behavior tracking and privacy, while Google Analytics is great for general traffic monitoring.

How do web analytics tools work?

Web analytics tools track and collect data on user behavior by embedding tracking code into your website. This code monitors user actions like page views, clicks, and time spent on-site. The tool then processes this data into reports and insights, helping you understand user engagement, optimize performance, and improve conversions.

Behavioral analysis software is a must-have for companies to understand user interactions and optimize digital experiences. These user behavior tools give detailed insights into how users navigate web and mobile apps.

Behavioral analysis software tracks and analyzes user interactions to reveal patterns in digital engagement. Its purpose is to help you understand user journeys, identify pain points and make smart decisions to increase conversion rates and improve the user experience.

Take FullSession as an example. This all-in-one user behavior analytics helps you visualize all user engagement, analyze trends and patterns with laser precision and optimize your website for peak performance.

Selecting the right behavioral analysis tool takes work. You need to find an affordable solution that prioritizes user privacy, provides a complete feature set and enables integration with existing systems and tools to deliver actionable insights without data overload.

In this post, we’ll look at the top nine behavioral analysis software tools so you can find the right one for your business and get meaningful insights into user behavior and digital performance.

Key Takeaways

• FullSession is a user behavior analytics software that helps you capture all customer interactions, visualize user engagement, analyze trends and patterns, optimize website performance and improve the user experience. Its key features includesession recordings and replays,interactive heatmaps,website feedback widgets,conversions and funnels, and error tracking, all while ensuring compliance with GDPR, CCPA, and PCI standards.Pricing starts at $39/month with a 20% discount for annual plans, offering scalability for businesses of all sizes.Book a demo today.
• Userpilot is a product growth platform focused on improving user engagement and onboarding for SaaS companies. It offers interactive walkthroughs, in-app messaging, behavior-based triggers, user segmentation, and NPS surveys. The main drawbacks include limited customization options for branding in lower-tier plans and a somewhat overwhelming analytics dashboard for beginners. Pricing starts at $299/month, which might be high for startups looking for a cost-effective solution.
• Google Analytics is a website analytics tool that provides comprehensive reports on traffic and user acquisition, behavior flow, and ecommerce performance. It includes features like real-time reporting, audience insights, and funnel and conversion tracking. Google Analytics can be complex for beginners and shows occasional data inaccuracy due to data sampling. The premium version, Google Analytics 360, starts at $50,000/year, which is quite steep for small to medium-sized businesses.
• Mixpanel is a product analytics tool that tracks user interactions with web and mobile applications. Its features include event-based tracking, cohort analysis, funnel reports, and A/B testing. While Mixpanel is scalable, its pricing can be high for large teams or heavy data users, starting at $24/month. Additionally, the platform does not offer a wide range of integrations with other tools, which can limit its functionality.
• Tableau is a data visualization and business intelligence tool known for its interactive dashboards and advanced analytics capabilities. Key features include data blending, real-time data visualization, and integration with numerous data sources. The main drawbacks are its higher cost, which may not be suitable for small businesses, and a steep learning curve for those unfamiliar with data analytics. Pricing starts at $35 per user per month for basic access.
• Amplitude is a product analytics platform focused on behavioral analysis, cohort segmentation, and funnel visualization. Its key features include predictive analytics, real-time data insights, and custom dashboards. While Amplitude provides a free plan, its pricing tiers, starting at $61/month, might be costly for smaller companies. Additionally, its complex event tracking, slow page load times, and resource-intensive implementation may require a steep learning curve for inexperienced users.
• Userlytics is a user experience research platform that enables businesses to gather insights into how users interact with their digital products. It offers diverse testing methods, such as screen recording, remote usability testing, and prototype evaluation. Drawbacks include limited integration capabilities, lack of advanced analytics tools, participant scheduling issues and a high cost for extensive user testing. Session-based pricing starts at $99/session, with custom plans available for extensive testing needs.
• Heap is a digital insights platform that automatically captures every user interaction for detailed behavioral analysis without requiring extensive coding or manual event tracking. It includes funnel analysis, retroactive data queries, cohorts, and segmentation. Heap’s primary drawbacks are a steep learning curve, high data storage costs, limited cross-channel tracking and limited customization. Custom pricing options are available based on specific business needs.
• UXCam focuses on mobile app analytics, providing session recordings, heatmaps, journey mapping, funnel analysis and crash analytics to inform product design and development decisions. Its drawbacks include basic tracking, complex setup, occasional performance issues and limited customization options. Pricing information is not publicly available.

Best User Behavior Analytics Tools Right Now

If you’re not sure which platform to choose, you will find helpful reviews of the best user behavioral analytics tools today:

1. FullSession (Get a demo)
2. Userpilot
3. Google Analytics
4. Mixpanel
5. Tableau
6. Amplitude
7. Userlytics
8. Heap
9. UXCam

Let’s start with our analysis.

1. FullSession

Capture all user interactions, visualize key insights, examine trends and patterns in user behavior, and optimize your site for the best results with our advanced behavioral analysis software.

Unlike traditional analytics tools, FullSession gives you access to a user-friendly platform that provides a complete, 360-degree view of your user behavior data.

With session recording tools, you can go beyond the basics—watch live user sessions, see how users interact with your site and get the whole picture of the user journey.

Use website heatmap tools to find the weak spots, test different page elements, validate design changes and improve your site’s interface, usability and overall performance.

With CRO tools, you can remove conversion barriers, tweak key touchpoints in the customer journey and reduce drop-offs in your funnels.

Use customer feedback collection tools to find out why users are frustrated and respond fast with solutions to recurring problems.

Trust FullSession for user behavior analytics. User privacy is our number one priority, and we comply with GDPR, CCPA and PCI regulations.

Start a free trial or book a demo now.

User rating

FullSession scores 5 out of 5 stars on G2.

Best for

FullSession is for:

• E-commerce businesses looking to understand customer behavior
• SaaS companies aiming to improve user engagement
• Digital marketers analyzing conversion rates
• UX designers testing and optimizing website interfaces
• Data analysts tracking behavior trends
• Quality assurance teams detecting and resolving issues
• Product development teams improving features based on user feedback
• Customer support teams solving user problems quickly
• Customer experience professionals optimizing the user journey

Key features

• Advanced user and event segmentation: Categorize website users based on criteria such as location, device type, or behavior. Get insights into trends, patterns, and correlations to optimize user journeys, improve engagement levels, and drive higher conversion rates.
• Session recordings and replays: Capture every user interaction on your website, from clicks to scrolls. Replay sessions to analyze usability issues, examine specific user behaviors, and predict future actions. FullSession ensures that sensitive user data is excluded, maintaining privacy compliance.
• Interactive heatmaps: Access UX heatmap tools that display mouse movement, click activity, and scrolling behavior. Pinpoint areas of high engagement or inactivity, test different page elements to identify top performers, and track how long users take to complete specific tasks. Real-time heatmap data is provided instantly without impacting your website’s performance. Read our guide on how to read a heatmap and what a heatmap is to learn more.
• Website feedback forms and reports: Create custom, branded feedback forms to collect insights about user satisfaction, challenges, and feature requests. Pair this feedback with session recordings to understand user frustrations and the context behind customer comments, enabling data-driven improvements.
• Conversion and funnel optimization tools: Visualize and analyze user behavior at every stage of your sales and marketing funnels. Detect where users drop off, discover reasons for abandonment, and test different designs and content strategies to improve conversion rates and optimize the user experience.
• Error analysis: Automatically identify website issues such as JavaScript errors, network failures, and API call problems. Analyze error logs to pinpoint root causes, troubleshoot effectively, and prevent these problems from negatively impacting user experiences.

Supported platforms

FullSession captures user behavior on websites, web apps and landing pages.

Integrations

FullSession integrates with your entire tech stack using open APIs, modern webhooks, and Zapier and also provides native integrations. It works best with Shopify, WordPress, Wix, and BigCommerce.

Customer support

You can reach the support team via live chat or email or visit the help center for common queries.

Pricing

FullSession offers a free trial and three pricing plans – Starter, Business, and Enterprise.

FullSession offers a Free plan along with three paid plans: Growth, Pro, and Enterprise. The Free plan is available at $0/month and includes 500 monthly sessions, 30-day data retention, session replay, heatmaps, and frustration signals, perfect for teams just getting started.

You can also get a 20% discount on all plans with an annual subscription, making it a cost-effective solution for businesses of all sizes. Visit the Pricing page to learn more.

Pros

• Track dynamic elements in real time to collect accurate insights into user behavior
• Speed up heatmap processing without affecting your website’s performance
• Protect user privacy by automatically excluding sensitive information from recordings
• Handle extensive data sets efficiently to quickly uncover valuable insights
• Restrict user behavior tracking to your website to ensure data security
• Enable seamless collaboration by unifying team efforts on one centralized platform

Cons

• FullSession doesn’t work with native mobile apps

2. Userpilot

Userpilot is a product growth platform designed to help SaaS companies increase user engagement. It focuses on delivering personalized in-app experiences that guide users through your product, enabling them to discover key features and understand the full value of your software.

User rating

Userpilot has an average user rating of 4.6 out of 5 stars based on 510 reviews on G2.

Best for

Userpilot is for SaaS companies and product teams looking to improve user onboarding and boost product adoption. 

It’s a good option for growth marketers, UX designers, and customer success teams focused on driving feature engagement and reducing churn.

Key features

• Interactive walkthroughs: Build personalized onboarding flows to guide new users through your product without writing a single line of code.
• In-app messaging: Create tooltips, modals, and slideouts to engage users at the right moment.
• Behavior-based triggers: Deliver messages and experiences based on user actions to keep them engaged and encourage feature adoption.
• User segmentation: Group users based on their behavior and engagement to deliver targeted in-app experiences.
• NPS and customer feedback: Run NPS surveys and collect feedback directly from users to find areas for improvement.

Supported platforms

Userpilot supports data collection on web-based platforms.

Integrations

It integrates with tools like Segment, HubSpot, and Mixpanel, allowing you to collect user behavior data across different platforms.

Customer support

Userpilot offers live chat support and a comprehensive knowledge base to help you get the most out of their platform.

Pricing

Userpilot’s pricing is based on a monthly subscription model, starting at $299 monthly for the Starter plan. It also offers a Growth plan for $749 per month and an enterprise plan, with custom pricing available upon request.

Pros

• Easy-to-use interface with no coding required
• Personalized onboarding experiences to increase user engagement
• Segmentation options for targeting specific user groups

Cons

• A higher starting price may not be suitable for startups
• It doesn’t support mobile app onboarding
• Implementing Userpilot requires some technical work
• Integration options could be improved

3. Google Analytics

Google Analytics is a free website monitoring tool that gives businesses detailed insights into their website traffic, user acquisition, funnels, conversions and user behavior data. 

It’s one of the most popular tools for tracking online interactions, offering diverse features to help you understand how visitors engage with your site.

Learn more:

• Best alternatives to Google Analytics
• Hotjar vs Google Analytics

User rating

Google Analytics has an average user rating of 4.5 out of 5 stars based on 6,406 reviews on G2.

Best for

Google Analytics is suited for small to large businesses, digital marketers, and website owners who need a solution to monitor website traffic and user engagement. 

Thanks to its easy integration with other Google products, it’s made for diving deep into data analysis.

Key features

• Traffic analysis: Track website visits, user locations, and referral sources to understand where your traffic comes from.
• Audience insights: Segment your users by demographics, interests, behavior, and technology to tailor your strategies.
• Conversion tracking: Measure goal completions, e-commerce sales, and user interactions to optimize conversion funnels.
• Custom dashboards: Create personalized dashboards and reports to focus on the metrics that matter most to your business.
• Real-time data: Monitor live user activity on your site to identify trends and make quick adjustments to your marketing strategies.

Supported platforms

Google Analytics works with web-based platforms and supports both desktop and mobile devices.

Integrations

Google Analytics integrates with Google Ads, Google Tag Manager, and other third-party platforms, enabling you to increase your analytics capabilities.

Customer support

Google Analytics offers a range of support options, including a detailed help center, community forums, and various guides and tutorials to help you make the most of the platform.

Pricing

Google Analytics offers a free version suitable for most businesses, as well as Google Analytics 360, a premium version designed for enterprises that need advanced features and dedicated support. 

Pricing for Google Analytics 360 is available upon request but usually starts at $50,000 per year.

Pros

• Completely free for most users, making it accessible to businesses of all sizes who want to analyze user behavior
• Integration with Google Ads and other marketing tools 
• Customizable reports and dashboards to focus on specific data points

Cons

• The platform can be overwhelming for beginners due to its extensive features
• Data sampling in the free version may lead to less accurate reporting for large datasets
• Limited customer support options for free plan users

4. Mixpanel

Image source: G2

Mixpanel is a product analytics tool that helps businesses understand user behavior and drive product growth. It offers in-depth insights into how users interact with your product, enabling you to make data-backed decisions to increase engagement and customer retention.

Learn more:

• Mixpanel alternatives
• Hotjar vs Mixpanel vs Clicktale

User rating

Mixpanel has an average user rating of 4.6 out of 5 stars based on 1,126 reviews on G2.

Best for

Mixpanel suits product managers, data analysts, and growth teams at SaaS companies or digital product teams looking to get deep insights into user behavior. It helps improve user retention and engagement and drives product optimization.

Key features

• Event-based tracking: Track user interactions in real time to understand how they engage with your product and identify areas for improvement.
• Funnel analysis: Visualize user paths through your app or website to find drop-off points and optimize conversion rates.
• Cohort analysis: Segment users based on their actions to see how behavior changes over time and inform retention strategies.
• A/B testing: Run experiments on different product elements to see which versions lead to better user engagement.
• Custom dashboards: Build personalized dashboards to keep key metrics and insights in one place for easy access.

Supported platforms

Mixpanel supports web and mobile platforms.

Integrations

Mixpanel integrates with a variety of third-party apps, including data warehouses like Snowflake, marketing platforms like HubSpot, and other digital analytics tools, to help you centralize and analyze your data.

Customer support

Mixpanel provides support through live chat, email, and a detailed help center with resources, guides, and community discussions.

Pricing

Mixpanel offers a free plan with limited features, suitable for startups and small teams, as well as paid plans starting at $24 per month for additional capabilities. Custom enterprise pricing is also available for larger organizations with advanced needs.

Pros

• Event-based tracking for detailed user behavior analysis
• Easy-to-use interface with customizable dashboards for quick insights
• Focus on product analytics to drive data-driven decisions

Cons

• The free plan has limited data retention, which may restrict historical analysis
• Can be pricey for small businesses as they scale their usage
• Requires a learning curve to get the most out of its advanced features

5. Tableau

Tableau is a visual analytics and business intelligence tool that helps organizations turn raw user behavior data into meaningful insights. It’s widely recognized for its ability to create interactive, easy-to-understand visualizations that simplify complex data analysis of user behavior patterns.

User rating

Tableau has an average user rating of 4.4 out of 5 stars based on 2,147 reviews on G2.

Best for

Tableau is best suited for data analysts, business intelligence professionals, and teams across various industries looking to create dynamic visualizations and dashboards. It’s a good option for organizations that need to analyze and interpret large volumes of data with ease.

Key features

• Interactive dashboards: Build customizable dashboards that display your data in real time with dynamic charts, graphs, and visuals.
• Data blending: Combine data from multiple sources to create comprehensive reports without needing extensive technical knowledge.
• Advanced visual analytics: Use drag-and-drop features to create detailed visualizations that help identify trends, patterns, and outliers.
• Collaboration tools: Share dashboards and reports with team members or stakeholders to encourage data-driven discussions.
• Integration with data sources: Connect to a variety of data sources, including databases, spreadsheets, cloud services, and big data platforms.

Supported platforms

Tableau works with web-based and desktop platforms. It supports mobile devices, allowing users to access dashboards and insights on the go.

Integrations

Tableau integrates with diverse data sources and tools, including Salesforce, Google Analytics, AWS, and SQL databases, enabling seamless data connectivity and analysis.

Customer support

Tableau provides online resources, community forums, a knowledge base, and direct support channels for enterprise customers.

Pricing

Tableau offers flexible pricing plans, starting with the Tableau Viewer plan at $35 per user per month. For deeper analysis capabilities, the Tableau Explorer plan is available at $70 per user per month.

The most comprehensive plan, Tableau Creator, costs $115 per user per month, giving full access to Tableau’s advanced suite of data visualization and analytics tools.

You can only choose annual billing.

Pros

• Visualization options for powerful data analysis
• User-friendly interface that simplifies complex data interpretation
• Integration with multiple data sources for seamless reporting

Cons

• A higher cost compared to other data visualization tools may be a barrier for small businesses, with only annual billing available
• A steep learning curve for beginners who are not familiar with data analytics
• Limited customization in the mobile app compared to the desktop version

6. Amplitude

Amplitude is a product analytics platform that helps businesses understand user behavior and drive growth. It focuses on tracking user interactions to provide detailed insights into product usage, enabling teams to make data-informed decisions that improve customer engagement and retention.

Learn more: Amplitude alternatives.

User rating

Amplitude has an average user rating of 4.5 out of 5 stars based on 2,184 reviews on G2.

Best for

Amplitude suits product teams, data analysts, and growth marketers at digital-first businesses aiming to improve user engagement, optimize product features, and boost conversion rates.

Key features

• Behavioral cohort analysis: Segment users based on specific actions or events to understand engagement trends and retention patterns.
• Funnel analysis: Visualize user flows through your product to identify drop-off points and areas for improvement.
• Predictive analytics: Leverage machine learning to predict future user actions and optimize for higher engagement and conversions.
• Custom dashboards: Create personalized dashboards to highlight the metrics that matter most to your team.
• Real-time analytics: Access up-to-the-minute data to make quick decisions and adapt to changing user behavior.

Supported platforms

Amplitude supports web and mobile platforms.

Integrations

Amplitude integrates with data platforms like Snowflake, marketing tools like HubSpot, and product development tools, enabling seamless data flow between systems.

Customer support

Amplitude offers customer support through live chat, email, and a comprehensive help center with resources and community forums for additional assistance.

Pricing

Amplitude provides a flexible pricing structure, starting with a free plan that includes core analytics features suitable for startups and small teams. Paid plans, which offer advanced capabilities and custom features, start at $61 per month.

Custom pricing is also available for larger businesses with more complex needs.

Pros

• Analytics tools for in-depth user behavior insights
• Predictive analytics to anticipate user actions and trends
• Flexible and customizable dashboards for targeted analysis

Cons

• Higher pricing plans may be out of reach for smaller businesses
• Learning curve for new users unfamiliar with advanced analytics
• Limited features in the free plan compared to paid options

7. Userlytics

Userlytics is a user testing tool that helps businesses gather valuable insights through usability tests, surveys, and real-world feedback. It allows companies to engage with target audiences directly, watching how they interact with websites, apps, and prototypes.

User rating

Userlytics has an average user rating of 4.4 out of 5 stars based on 148 reviews on G2.

Best for

Userlytics is for UX designers, product teams, digital marketers, and researchers looking to conduct in-depth usability tests. 

It’s a good tool for businesses that want to analyze user behavior based on real customer feedback.

Key features

• Remote usability testing: Conduct tests with users from around the globe without the need for in-person sessions.
• Multichannel support: Test websites, mobile apps, prototypes, and digital products across various devices and platforms.
• Screen recording and user feedback: Capture users’ screen activities, facial expressions, and spoken feedback for a complete view of their experience.
• Customizable tasks and surveys: Create specific tasks and questions to guide users during tests, ensuring targeted feedback.
• Advanced participant targeting: Filter and select participants based on demographics, location, behavior, and more for precise testing results.

Supported platforms

Userlytics supports testing on desktop and mobile platforms, including iOS, Android, and web-based interfaces.

Integrations

Userlytics can integrate with popular project management and communication tools, making it easier to collaborate on UX insights with your team. 

However, it mainly focuses on delivering standalone insights through its platform.

Customer support

Userlytics offers customer support through email, an extensive knowledge base, and helpful video tutorials to guide users through their testing processes.

Pricing

Userlytics offers a flexible pricing structure that starts with a pay-as-you-go model, where you pay $99 per participant session, allowing you to manage costs on a project basis. 

For businesses that require frequent or large-scale testing, Userlytics provides custom plans with advanced features and bulk pricing options. The Enterprise plan starts at $34 per session.

Pros

• Easy setup for remote usability testing with global participants
• Supports multiple devices, including mobile and desktop platforms
• Detailed user feedback with screen recordings and spoken responses

Cons

• Can be pricey for extensive user testing projects
• Limited integrations compared to some other UX tools
• The participant recruitment process can take longer for specific demographics

8. Heap

Heap is a digital insights platform that automatically captures every user interaction on your website or app without the need for manual tracking. 

This platform allows businesses to get a complete view of their user journey, providing insights into user behavior, conversion funnels, and engagement patterns.

Learn more: Heap alternatives.

User rating

Heap has an average user rating of 4.4 out of 5 stars based on 1,087 reviews on G2.

Best for

Heap is suitable for product managers, growth marketers, data analysts, and UX designers who want to understand user behavior without the hassle of manual tracking.

Key features

• Automatic data capture: Collects all user interactions on your website or app without requiring manual setup or tagging.
• Behavioral analytics: Analyze user behavior patterns to understand what drives engagement and identify growth opportunities.
• Funnel analysis: Visualize conversion funnels to see where users drop off and optimize the user journey for higher conversions.
• Retroactive analysis: Run queries on past data to uncover insights without setting up events in advance.
• Segmentation: Break down your audience into specific groups based on their actions and attributes to deliver personalized experiences.

Supported platforms

Heap supports web and mobile platforms.

Integrations

Heap integrates with Salesforce, Google Analytics, HubSpot, and more, allowing you to connect your analytics data across multiple platforms.

Customer support

Heap offers a range of support options, including live chat, email assistance, and a comprehensive knowledge base with detailed guides and best practices.

Pricing

Heap provides a flexible pricing model that begins with a free trial for startups and small teams who need basic analytics capabilities. 

For businesses that require advanced features, paid plans offer more extensive data analysis, retroactive tracking, and enterprise-level capabilities.

Custom pricing options are also available for large organizations with specific needs, ensuring that Heap scales with your business as it grows. 

However, you need to contact their sales team for a direct quote.

Pros

• Automatic event tracking saves time and reduces setup complexity
• Retroactive analysis capabilities for deeper insights into past data
• Funnel analysis to boost conversion rates

Cons

• Higher pricing may be a barrier for smaller businesses
• Can be overwhelming for beginners due to its extensive features
• Limited customization options in the free plan compared to paid tiers

9. UXCam

UXCam is a mobile app analytics tool that helps businesses understand how users interact with their mobile apps. 

By providing in-depth insights into user behavior through features like session recordings, heatmaps, and funnel analysis, UXCam enables teams to optimize their app’s interface and boost user engagement using quantitative and qualitative data.

User rating

UXCam has an average user rating of 4.6 out of 5 stars based on 195 reviews on G2.

Best for

UXCam is suited for mobile app developers, product managers, UX designers, and growth teams looking to gain detailed insights into user interactions within their mobile applications. 

It’s for businesses focused on identifying pain points, enhancing app usability, and improving overall user satisfaction.

Key features

• Session recordings: Capture real-time user interactions to see how they navigate through your app.
• Heatmaps: Visualize user taps, swipes, and scrolls to understand engagement patterns and identify high-traffic areas.
• Funnel analytics: Track user journeys to pinpoint drop-off points and optimize conversion paths.
• Crash analytics: Automatically detect app crashes and analyze the root causes to improve app stability.
• User journey mapping: Map out the complete user journey to identify friction points and enhance the app’s flow.

Supported platforms

UXCam supports both iOS and Android platforms, making it a good choice for mobile app analytics. It provides comprehensive tracking for native mobile apps.

Integrations

UXCam integrates with popular tools and platforms like Google Analytics, Mixpanel, and Firebase, allowing you to combine user experience data with your existing analytics and marketing systems.

Customer support

UXCam offers customer support through email, live chat, and a detailed help center with guides, tutorials, and FAQs to assist users in getting the most out of the platform.

Pricing

UXCam provides a flexible pricing structure, starting with a free plan that includes basic analytics features for small teams and startups.

For more advanced capabilities, their Growth plan includes additional features like funnel analysis, crash analytics, and priority support. 

Custom pricing is also available for larger businesses with specific needs and extensive data requirements.

Pros

• Focused on mobile app analytics with powerful session recordings
• Heatmaps offer clear insights into user behavior on app screens
• Easy integration with other analytics and marketing tools

Cons

• Higher-tier plans can be costly for smaller companies
• The learning curve can be steep for first-time users
• Limited data retention in the free plan compared to paid options

Best 9 Behavioral Analysis Software Tools Comparison Table

Let’s briefly overview all the solutions we analyzed in this article.

Best 9 Behavioral Analysis Software Solutions: Our Verdict

After reviewing all the top behavioral analysis software, FullSession is the clear winner for businesses that want to capture, visualize and analyze user behavior data.

Here’s why:

• Real-time tracking: FullSession tracks dynamic elements in real-time. It means you can capture and analyze user interactions as they happen and make data-driven decisions faster.
• Instant heatmap processing: Get real-time heatmap data without impacting your website’s performance. FullSession lets you measure user engagement without slowing down or compromising the functionality of your site.
• Robust privacy: FullSession excludes sensitive data from recordings. It’s fully compliant with GDPR, CCPA and PCI, so you can collect insights without losing user trust.
• Fast data management: Manage extensive data sets with FullSession’s advanced tools. Find key insights to inform your optimization efforts and create data-backed strategies.
• Controlled tracking: Track user behavior only on your website. This extra control layer prevents data misuse and shows you’re serious about data security.
• Improved team collaboration: FullSession gives teams a single workspace to collaborate. Its tools streamline workflows, cross-team communication and decision-making.

For businesses that want to get deep user insights while maintaining strong privacy, FullSession has a feature-rich, reliable and secure solution.

Conclusion About Best 9 Behavioral Analysis Software Solutions

Behavioral analysis software is a must-have for any online business that wants to stay ahead. 

These tools give you the power to see exactly how users interact with your website or app, helping you make smarter decisions to boost engagement and drive conversions.

Whether you’re looking to fine-tune your product features, streamline the user journey, or remove conversion roadblocks, behavioral analysis software can make all the difference.

If you’re serious about leveling up your user experience, we highly recommend giving FullSession a try. It combines real-time insights, powerful heatmaps, and top-notch privacy features to help you get the most out of your data.

Ready to take your user experience to the next level? 

Book a demo with FullSession and see how it can transform the way you understand and optimize user behavior.

FAQs About Best 9 Behavioral Analysis Software Tools

Let’s briefly answer the most common questions about behavioral analysis software.

What is a behavioral analytics tool?

A user behavior analytics solution tracks and analyzes how users interact with websites, apps, or digital products. 

It helps businesses understand user behavior patterns, identify issues in the user journey, and make data-driven decisions to enhance engagement, increase conversions, and improve the overall user experience.

What are the three types of behavior analysis?

The three main types of behavior analysis are:

• Descriptive analysis: Observes and records behavior in its natural environment without manipulation to understand the context and triggers.
• Functional analysis: Involves manipulating variables to determine the cause-and-effect relationship between behavior and its environment.
• Applied Behavior Analysis (ABA): Uses behavior principles to create interventions that improve specific behaviors, commonly used in clinical settings for behavioral therapy.

What is behavioral software?

Behavioral software refers to tools and platforms that collect data and analyze and interpret user actions on digital platforms like websites or apps. 

It provides insights into user interactions, tracks engagement patterns, and helps identify areas for improvement in the user experience, ultimately leading to more targeted and effective business strategies.

Pendo is a product experience and digital adoption software offering in-app guidance, product adoption, and feedback tools, so it’s a no-brainer for companies looking to improve user onboarding and customer engagement.

While Pendo has useful features, the pricing structure can be a barrier for smaller companies. Its free tier provides limited features, and some customers have reported that the analytics don’t always offer practical insights. Additionally, the in-app guidance is limited compared to other solutions.

The platform lacks integrated support features like real-time chat and a knowledge base. The session replay feature has challenges like short data retention and privacy concerns.

These limitations have led many users to seek Pendo competitors that better suit their needs.

FullSession is one such solution. This all-in-one user behavior platform helps you visualize all user engagement, analyze trends and patterns with laser precision and optimize your website for peak performance.

You can start a free trial or get a demo to learn more.

We will explore Pendo alternatives in today’s article, comparing their features, benefits, and pricing. We will also explain why FullSession might best fit your business.

Key Takeaways

• FullSession is an advanced user behavior analytics software that helps you capture, visualize and analyze all user interactions to optimize your website and improve its interface, usability and performance. Key features include advanced user segmentation, session recordings and replays, website heatmap tools, customer feedback tools, conversion funnel analysis, and error tracking. It complies with GDPR, CCPA, and PCI standards, ensuring user privacy and data security. Pricing starts at $39/month, with a 20% discount for annual subscriptions. Book a demo today.
• Heap is a digital insights platform that automatically records all user engagement, making setup quick and easy. Its main features include automatic event tracking, funnel analysis, behavioral segmentation, and retention tracking. Heap suits businesses searching for detailed behavioral insights without manual event tagging. However, it can be overwhelming for smaller teams due to the depth of data. Heap offers a free plan, with paid plans based on session volume, requiring custom quotes for large organizations.
• Mixpanel is a product analytics tool that helps you track user interactions and increase their engagement through data analysis. Its features include event tracking tools, cohort analysis, funnel reports, and A/B testing. Mixpanel is scalable but can become expensive for large teams or businesses with significant data usage. The platform’s pricing starts at $24/month, but advanced features can have a steep learning curve for new users, particularly those unfamiliar with product analytics.
• UXtweak is a user experience analysis and usability testing platform that helps businesses conduct user tests and gather feedback to improve digital experiences. Features include usability testing, session recordings, heatmaps, surveys, and card sorting. While it helps with gathering detailed feedback and analyzing user behavior, UXtweak lacks in-app guidance and messaging features. UXtweak’s pricing starts at $99/month, with custom pricing available for larger businesses.
• Amplitude is a product usage analytics platform that helps you track user behavior and analyze engagement over time. Its key features include event tracking, cohort analysis, funnel analysis, retention tracking, and A/B testing. Amplitude suits businesses looking to optimize user journeys and product features. However, it lacks in-app messaging and product adoption tools, which are Pendo’s strengths. Amplitude has a free plan, with paid options based on the number of users and data points tracked, starting at $61/month for the Plus plan.

5 Top Pendo Competitors Right Now

Pendo is the leading digital adoption platform, but it may not be what you’re looking for to optimize your web and in-app experiences. Here are some of the best Pendo competitors:

1. FullSession (Get a demo)
2. Heap
3. Mixpanel
4. UXtweak
5. Amplitude

Let’s start with our analysis.

1. FullSession

FullSession is one of the best user behavior tools. It helps you capture, visualize and analyze the entire customer journey.

You’ll get a complete picture of user engagement to evaluate trends and patterns in their behavior and optimize your site, web app or landing page for maximum performance.

The platform has an intuitive dashboard that consolidates all user behavior data in one place.

Beyond just stats, FullSession lets you watch real-time session recordings and observe the actual user journey to understand how they navigate your digital platform.

Interactive heatmaps help you pinpoint underperforming spots, test diverse page elements, validate design changes and improve your site’s usability and overall performance.

With CRO tools, you can eliminate conversion blockers, simplify key touchpoints in the user journey and reduce drop-offs in your funnels.

The platform also provides customer feedback collection tools to understand the root cause of user frustration and fix recurring issues.

FullSession takes data security and user privacy seriously and complies with GDPR, CCPA and PCI regulations.

Start a free trial or get a demo to learn more.

Use cases

FullSession is for:

• E-commerce businesses
• SaaS companies
• Digital marketers
• UX designers
• Data analysts
• Quality assurance teams
• Product development teams
• Customer support teams
• Customer experience professionals

Key features

• Advanced user and event segmentation: See behavior trends, patterns and correlations to optimize user journeys and increase engagement and conversion rates.
• Session recordings and replays: Record every user interaction on your website. Replay user sessions, analyze behavior and predict future actions based on historical data. Keep your users’ data private by excluding sensitive data recording.
• Interactive heatmaps: Switch between mouse movement, click maps and scroll maps. See where users interact most or least, and test different page elements to see what’s performing best and how long it takes to complete key tasks. Get heatmap data in real time with zero processing time and no impact on your website.
• Website feedback forms and reports: Create custom forms to collect customer feedback on their satisfaction, pain points and feature requests. You can watch a linked session recording to see what happened during the session and why the user gave that feedback.
• Conversion and funnel optimization tools: See user behavior patterns and why users drop off. Visualize user drop-offs at each step and test different designs and content to improve conversion rates.
• Error analysis: Automatically detect website issues like JavaScript errors, network issues and failed API calls. Analyze error data to troubleshoot, find the root cause and prevent it from affecting user experience.

How FullSession compares to Pendo

While Pendo helps businesses create in-app guides and track feature adoption, FullSession captures, analyzes, and visualizes all website user activities, providing a broader picture of your performance.

FullSession is excellent for UX pros and product development teams who need deep, visual insights into user interactions and behavior.  

Pendo works for product teams that want to drive feature usage without coding. However, it is more expensive due to its user-based pricing. 

Limitations

FullSession doesn’t work with native mobile apps.

Integrations

FullSession supports open APIs, modern webhooks, native integrations and Zapier. It also works with Shopify, WordPress, Wix, and BigCommerce. 

Customer support

FullSession offers live chat and email support, and users can also access a help center filled with guides and troubleshooting resources.

Pricing

FullSession offers a free trial and three pricing tiers—Starter, Business, and Enterprise—making it accessible for businesses of all sizes.

The Starter plan starts at $39 per month and includes unlimited heatmaps and session recordings for up to 5,000 monthly sessions.

You can also save 20% with an annual subscription. View the Pricing page to learn more.

2. Heap

Heap is a digital insights platform that helps you understand user behavior by automatically capturing every interaction on your website or app. Unlike some Pendo alternatives, Heap doesn’t require manual tracking code implementation, making it much easier to get started.

User rating

Image source: G2

Heap has an average user rating of 4.4 out of 5 stars based on 1,087 reviews on G2.

Use cases

Heap is useful for:

• Product managers seeking insights into feature usage
• Marketing teams analyzing conversion rates
• Data analysts looking for detailed behavioral data
• UX designers optimizing user experience
• SaaS companies improving user onboarding
• E-commerce businesses tracking shopping cart abandonment

Key features

• Automatic data capture: Heap automatically records every user interaction, so you don’t have to manually tag events.
• Funnel analysis: Visualize funnel steps to understand where users drop off and what actions they take before leaving.
• Retention analysis: Track customer retention and identify patterns that keep users coming back to your platform.
• Behavioral segmentation: Group users based on their behavior to better understand different customer segments and how they interact with your site.
• Retroactive analysis: Perform analysis on past data without setting up tracking in advance.
• Integrations: Connect Heap to your existing tech stack and tools like Salesforce, Segment, and Marketo.

How Heap compares to Pendo

Heap focuses more on data capture and behavior analysis. If you’re primarily looking for detailed insights into how users interact with your website or app,

Heap’s automatic tracking and analytics offer a simpler, more flexible solution than Pendo.

Limitations

Heap’s focus on automatic data capture can be overwhelming for smaller teams that don’t need such in-depth analytics. It also doesn’t offer in-app guides or walkthroughs like Pendo.

Integrations

Heap integrates with platforms like Salesforce, Segment, and Marketo, allowing you to bring behavioral data into your existing workflows.

Customer support

Heap provides customer support through email and live chat. There’s also a help center with resources, guides, and best practices for using Heap effectively.

Pricing

Heap offers flexible pricing with a free plan that includes limited features, making it accessible for startups and small businesses.

Paid plans are tailored to larger organizations needing advanced analytics and deeper insights, with pricing based on session volume.

However, you need to contact Heap for a direct quote.

3. Mixpanel

Mixpanel is a product analytics tool that helps you understand how users interact with your apps or websites.

With a focus on tracking user actions, Mixpanel allows companies to dig into data that shows how users move through their product, where they drop off, and what features they engage with the most.

Learn more: Hotjar vs Mixpanel vs Clicktale.

User rating

Image source: G2

Mixpanel holds an average rating of 4.6 out of 5 stars based on over 1,126 reviews on G2.

Use cases

Mixpanel is a good option for:

• Product managers looking to understand feature usage
• SaaS companies tracking user engagement
• Data analysts examining product performance metrics
• Marketing teams optimizing user funnels
• Growth teams improving customer retention
• Mobile app developers monitoring in-app behavior
• Startups analyzing early user adoption

Key features

• Event tracking: Track every user action within your app or website, from button clicks to page views to understand how users interact with your product.
• Funnel analysis: See how users move through key funnels in your app or site, where they drop off, and what actions lead to conversions.
• Cohort analysis: Group users based on product usage data or demographic criteria to analyze their engagement patterns over time.
• A/B testing: Run experiments to test different versions of your product and see which performs better based on actual user data.
• Segmentation: Break down user data by demographics, behavior, or custom criteria to gain deeper insights into your audience.
• Retention tracking: Measure how well your product retains users over time and identify opportunities to improve customer retention.

How Mixpanel compares to Pendo

Mixpanel specializes in analyzing user behavior and product performance metrics.

For those seeking more detailed user engagement analytics than typical digital adoption platforms provide, Mixpanel’s event tracking and user segmentation capabilities prove particularly valuable. 

Limitations

Businesses looking for onboarding solutions may find Mixpanel lacking in those areas.

Integrations

Mixpanel integrates with tools like Salesforce, HubSpot, and Zapier and supports custom integrations via APIs.

Customer support

Mixpanel offers email and live chat support, along with extensive documentation and tutorials in its help center to guide users through setup and advanced features.

Pricing

Mixpanel provides a flexible pricing structure with a free plan for startups and small teams, offering up to 100,000 monthly tracked users.

Paid plans are available for larger businesses needing advanced features like deeper data insights and priority support, with pricing tailored to the number of users and events tracked.

The Growth plan starts at $24 per month.

4. UXtweak

UXtweak is one of the best UX testing tools that helps you understand how users interact with your websites, apps, and digital products.

With tools that allow you to conduct in-depth user tests, gather feedback, and analyze user behavior, UXtweak enables you to monitor digital experiences based on accurate data.

User rating

Image source: G2

UXtweak has an average rating of 4.7 out of 5 stars based on 39 customer reviews on G2.

Use cases

UXtweak is useful for:

• UX designers conducting usability tests on websites and apps
• Product managers optimizing product features and interfaces
• Digital marketers improving landing page performance
• E-commerce businesses improving the shopping experience
• SaaS companies seeking feedback on user flows and interface designs
• Quality assurance teams spotting UX issues before release

Key features

• Usability testing: Conduct remote usability tests to gather direct feedback from users as they interact with your web and mobile apps. Identify issues in real time and make improvements based on user responses.
• Session recordings: Capture user interactions on your site and replay them to understand how visitors navigate and where they encounter friction points.
• Heatmaps: Analyze mouse heatmap, clicks, and scrolling behavior to visualize areas of interest and uncover usability bottlenecks.
• Surveys and feedback tools: Collect qualitative data by deploying surveys and feedback forms that capture user opinions, satisfaction, and pain points.
• Tree testing: Test and improve the structure of your website by understanding how users navigate your menus and links.
• Card sorting: Optimize your website’s organization by using card sorting to see how users categorize and label content.

How UXtweak compares to Pendo

UXtweak is more centered around user research and testing. It is better if you need to conduct usability tests, gather detailed feedback, and analyze how users navigate your digital product. 

Limitations

UXtweak is more focused on user research and may not be the best choice for businesses looking for analytics-driven product adoption solutions.

Integrations

UXtweak integrates with popular tools like Google Analytics, Slack, and Zapier, allowing you to easily pull data into your existing workflows. It also offers API support for custom integrations.

Customer support

UXtweak provides customer support through live chat and email. It has a rich resource center with tutorials, guides, and best practices to help users get the most out of the platform.

Pricing

UXtweak offers a free plan with limited features, making it accessible for small businesses or teams just starting with user research.

Paid plans offer more advanced features and start at $99 per month, scaling up based on the number of sessions and testing capabilities required. Larger businesses can opt for custom pricing to meet their specific needs.

5. Amplitude

Amplitude is a product research tool that helps you understand how users engage with your digital products. The platform provides insights into user retention, engagement, and growth, making it easier for teams to make data-driven decisions and improve overall product performance.

User rating

Image source: G2

Amplitude has an average rating of 4.5 out of 5 stars on G2, with over 2,186 reviews.

Use cases

Amplitude is for:

• SaaS companies tracking user behavior and feature usage
• Product managers optimizing product experiences
• Growth teams improving user retention and engagement
• Mobile app developers analyzing in-app behavior
• E-commerce businesses enhancing the customer journey
• Data analysts uncovering insights from user behavior patterns
• Marketing teams refining campaigns based on user data

Key features

• Event tracking: Capture and analyze every action users take in your product, from clicks to feature usage, to understand how users interact with your app or website.
• Behavioral cohorting: Group users based on their actions and characteristics to identify patterns in how different segments engage with your product.
• Funnel analysis: Visualize user journeys and pinpoint where users drop off, allowing you to optimize your conversion paths and improve user flow.
• Retention analysis: Track how well your product retains users over time and identify what actions drive long-term engagement.
• Pathfinder: Explore how users navigate your product to discover common paths and unexpected behavior patterns that lead to conversions or drop-offs.
• A/B testing: Run experiments to test product changes and measure their impact on user behavior and engagement.
• Advanced analytics: Use Amplitude’s machine learning tools to predict user behavior and identify opportunities for growth and retention.

How Amplitude compares to Pendo

Amplitude is primarily geared toward in-depth product analytics and behavioral tracking.

If your goal is to gather deep insights into how users interact with your product and to optimize their experience based on data, Amplitude is the better choice. 

Limitations

Businesses looking for guided user experiences may need to connect Amplitude with another onboarding solution.

Integrations

Amplitude integrates with apps like Salesforce, Segment, Slack, and Google Analytics, offering API support for custom integrations.

Customer support

Amplitude offers customer support through live chat, email, and a comprehensive help center with tutorials and guides. Enterprise customers also get access to dedicated support teams and account managers.

Pricing

Amplitude offers a free plan with core analytics features, making it suitable for startups and small businesses.

Paid plans, which include more advanced analytics and machine learning features, are available for larger organizations.

Pricing depends on the number of users and data points tracked, with custom plans available for enterprises. The Plus plan starts at $61 per month.

Pendo Competitors: Comparison Table

Here is a summary of the best Pendo alternatives.

Pendo Competitors: FullSession The Best Solution On the List

After evaluating the top Pendo competitors, FullSession stands out as the best solution for businesses looking to gain deep insights into user behavior and optimize their websites. 

FullSession goes beyond basic digital analytics tools by offering powerful user behavior tracking features:

• Real-time tracking of dynamic elements: FullSession enables you to capture interactions with dynamic website elements, providing precise insights into how users engage with various parts of your site.
• Accelerated heatmap processing: Unlike other website analytics tools, FullSession delivers heatmap data instantly, with no impact on your website’s performance, ensuring a seamless user experience.
• Privacy protection: FullSession prioritizes user privacy by automatically excluding sensitive data from recordings, helping you stay compliant with privacy regulations like GDPR and CCPA.
• Efficient management of large data sets: FullSession handles large volumes of data effortlessly, allowing you to quickly identify key trends and insights that help drive decision-making.
• Secure tracking limited to your site: With FullSession, you can restrict tracking to your domain, reducing the risk of data misuse and ensuring a high level of security.
• Cross-team collaboration: The platform promotes teamwork by allowing different departments—such as product, marketing, and customer support—to access unified data, streamlining collaboration and improving overall efficiency.

If you’re ready to improve your website’s performance and gain valuable insights into user behavior, FullSession is the solution you need.

Book a demo with FullSession today to see how it can transform your user analytics and drive meaningful improvements for your business.

Conclusion About Pendo Competitors

Pendo is undoubtedly an important tool for businesses looking to improve user onboarding, track product adoption, and improve in-app experiences.

For any online business, having the right tools to understand how users interact with your product is essential to driving growth and improving customer satisfaction.

While Pendo offers excellent in-app guidance and messaging, it’s not the only solution out there.

If you’re seeking deeper insights into user behavior on your website, FullSession offers an unmatched set of features, allowing you to track real-time interactions, uncover pain points, and optimize every touchpoint of your customer journey.

Ready to boost your website’s performance and improve user experience?

Book a demo and see how its advanced user behavior analytics can take your business to the next level!

FAQs About Pendo Competitors

Who does Pendo compete with?

Pendo competes with platforms like FullSession, Heap, Mixpanel, Amplitude, and UXtweak. FullSession is the top competitor, offering in-depth user behavior analytics and real-time insights to optimize website performance. 

What makes Pendo different?

Pendo stands out for its in-app guidance, product tours, and feature adoption tools that help analyze product usage and set up user onboarding checklists. 

What is the difference between Pendo and GA4?

Pendo is focused on in-app messaging and onboarding, while Google Analytics 4 (GA4) provides broader web analytics. FullSession bridges the gap with detailed user behavior tracking to help you optimize the user experience.

What are the weaknesses of Pendo?

Pendo lacks detailed session recordings and heatmaps that competitors like FullSession offer. It’s more expensive and better suited for in-app guidance, while FullSession provides affordable, comprehensive user behavior insights.

Google Analytics is one of the best website visitor tracking software that helps you track, monitor and analyze the performance of your digital products.

While free, its limitations with data collection methods, migration difficulties, sampling issues, and complexity prompt users to look for alternatives.

Customers often switch to user behavior tools that go beyond raw data and provide visual insights into user actions, preferences, and engagement levels with their websites or apps.

For example, FullSession is one of the best digital analytics tools that lets you visualize all user engagement, analyze trends and patterns with laser precision and optimize your website for peak performance.

You can start a free trial or get a demo to learn more.

In this article, we’ll compare the best Google Analytics alternatives to help you find the right solution for your business.

Key Takeaways

• FullSession is an all-in-one user behavior analytics software that helps you improve your website interface, usability and performance. It offers session recordings and replays, website heatmap tools, customer feedback collection tools, conversion funnel analysis and error tracking. FullSession is GDPR, CCPA and PCI compliant. Integration is seamless with platforms like Shopify, WordPress, Wix and BigCommerce. Pricing starts at $39/month, with a 20% discount for annual plans. Book a demo today.
• Woopra is one of the best customer journey analytics software that tracks and visualizes the entire user lifecycle. Features include real-time analytics, customer journey mapping, behavioral segmentation and custom reporting. However, Woopra has a steep learning curve for beginners and limited session recording capabilities. It integrates with Salesforce, HubSpot, Zendesk and Slack. Woopra has a free plan; paid plans start at $49/month with custom pricing for larger enterprises.
• Kissmetrics is an event-tracking tool that records individual user actions to help you improve conversions. Features include funnel reporting, cohort analysis, behavioral segmentation and revenue tracking. Kissmetrics can be expensive for startups and has a steep learning curve for beginners. It has limited data visualization options. Kissmetrics integrates with Salesforce, Zapier, Shopify, WordPress and HubSpot. Pricing is tiered for different business sizes, with the basic plan starting at $299/month.
• StatCounter is one of the best website analytics tools that provides a clear view of website traffic and visitor behavior. Features include real-time analytics, visitor path tracking, bounce rate analysis and keyword tracking. It lacks advanced features and has limited e-commerce tracking capabilities. StatCounter integrates with WordPress, Shopify, Joomla, and Google Ads. Its paid plans start at $18 for 1,000 monthly recordings.
• Pendo is product experience and digital adoption software that combines product analytics tools, customer feedback tools and in-app messaging. It can be more expensive than other SaaS analytics tools and requires some setup to tailor analytics to specific product features. It integrates with Salesforce, Slack, HubSpot and Jira. Pricing is not publically available.

5 Best Google Analytics Alternatives Right Now

If you’re looking for an alternative to Google Analytics, here are the best ones you can choose from:

1. FullSession (Get a demo)
2. Woopra
3. Kissmetrics
4. StatCounter
5. Pendo

Let’s review each Google Analytics alternative on the list.

1. FullSession

Capture all user interactions, visualize user engagement and analyze trends and patterns on a granular level using FullSession.

This comprehensive user behavior analytics software with an intuitive dashboard provides a holistic view of user behavior, allowing you to optimize your website, web app or landing page for peak performance.

Go beyond raw data by observingreal-time user sessions and capturing every aspect of the user journey.

Useheatmaps to detectwebsite issues and underperforming page elements, validate design changes, and improve your site’s interface, usability, experience and performance.

Conduct conversion funnel analysis to optimize key touchpoints in the user journey, minimize drop-offs in your marketing and sales funnels and boost conversions.

Collectuser feedback to understand pain points and swiftly address recurring issues.

Protect user privacy and data security by complying with GDPR, CCPA, and PCI standards. 

Rely on robust data insights while maintaining the highest levels of data protection.

Start a free trial or get a demo to learn more.

Use cases

FullSession is the best option for:

• E-commerce businesses to boost conversions
• SaaS companies to improve user retention
• Digital marketers to analyze campaign performance
• UX designers to optimize website interfaces
• Data analysts to examine behavioral trends
• Quality assurance teams to find bugs
• Product development teams to test new features
• Customer support teams to solve user issues
• Customer experience professionals to improve user satisfaction

Key features

• Advanced event data and user segmentation: Find relevant sessions quickly to analyze behavior trends and patterns and optimize the user journey.
• Session recordings and replays: Record user interactions to analyze issues and predict behavior while excluding sensitive data.
• Interactive heatmaps: Get instant data on user clicks, scrolls and mouse movements to see low engagement areas without slowing down your website.
• Customer feedback tools: Create branded website feedback forms to collect user feedback, watch session recordings linked to responses for more insight and analyze customer feedback reports.
• Conversion funnel optimization: See where users drop off in your conversion funnels and experiment with new designs to improve conversion rates.
• Error detection: Find issues like JavaScript errors and network failures so you can troubleshoot quickly and prevent user frustration.

How FullSession compares to Google Analytics

Google Analytics provides quantitative data on website performance and user acquisition channels, focusing on metrics such as page views, sessions, bounce rates, and traffic sources. It lacks the visual details to help you understand user interactions at a granular level. 

FullSession fills that gap by focusing on qualitative data, capturing user behavior trends and patterns, and providing visual insights to show how visitors interact with your site, which helps you understand the “why” behind user actions.

It lets you see what grabs users’ attention, where they lose interest and how they navigate your pages to help you improve your website, web app or landing page. 

This Google Analytics alternative is a more intuitive and hands-on way to understand and optimize user journeys.

Limitations

FullSession doesn’t support session recording for native mobile apps.

Integrations

FullSession connects with popular tools via open APIs, native integrations, webhooks and Zapier. It also integrates with platforms like Shopify, WordPress, Wix and BigCommerce to sync data across your existing systems.

Customer support

FullSession has live chat and email support. It also provides a help center with key resources to help you with any issues or questions.

Pricing

FullSession has a free trial and three pricing plans – Starter, Business and Enterprise. The entry plan starts at $39 per month and includes unlimited heatmaps and up to 5,000 session recordings per month.

Annual subscription saves you 20% on all plans. Scale your plan as your business grows, and only pay for what you need. See the Pricing page for more information.

Visualize, Analyze, and Optimize with FullSession

See how to transform user data into actionable insights for peak website performance.

2. Woopra

Woopra is a customer journey analytics platform that covers the entire user lifecycle from first touchpoint to conversion. It helps businesses get deep insights into user behavior to optimize their marketing, product development and customer support.

User rating

Image source: G2

Woopra has a 4.5/5 rating from 205 reviews on G2.

Use cases

Woopra is good for:

• Marketing teams: Optimize campaigns by understanding user behavior and finding the most effective touchpoints.
• Sales teams: Track leads and analyze the journey to conversion.
• Product managers: Get insights into feature usage and user interaction patterns.
• Customer support teams: Analyze customer queries and behavior for personalized support.
• SaaS companies: Monitor customer journeys to reduce churn and improve the user engagement strategy.

Key features

• Customer journey analytics: Map the entire user journey from start to finish and visualize every touchpoint.
• Real-time data: Track user behavior in real time so you can make faster decisions.
• Behavioral segmentation: Group users by their actions so you can tailor your strategies to different audience segments.
• Custom reports and dashboards: Build reports focusing on the metrics that most matter to you.
• Integrations: Connect with many platforms for data syncing.

How Woopra compares to Google Analytics

Google Analytics gives you broad website traffic analysis, and Woopra offers deep customer journey analytics. 

Woopra gives you a more precise picture of user behavior to see each step users take on your site.

This level of detail makes Woopra suitable for optimizing user experiences and maximizing engagement.

Limitations

• Woopra’s advanced features can be tricky to learn for beginners
• Limited session recordings
• It can be expensive for large data sets

Integrations

Woopra integrates with many platforms, including Salesforce, HubSpot, Zendesk, and Slack. Your data will flow smoothly between Woopra and your other business tools.

Customer support

Woopra has a live chat, email support and a knowledge base. Their team responds fast and helps users at all levels.

Pricing

Woopra’s pricing is tiered. The free plan is suitable for small teams. Paid plans unlock advanced analytics, automation and customization options, and price scales based on the number of actions tracked per month. 

The Starter plan costs $49/month.

Enterprise teams can contact Woopra for custom pricing that suits their needs. 

3. Kissmetrics

Kissmetrics is a web and mobile event analytics platform that helps you track customer behavior across digital channels. Unlike other website monitoring tools, Kissmetrics focuses on individual users so you can see what they do, what they like and where they convert into paying customers.

User rating

Image source: G2

Kissmetrics got 4.1/5 from 168 reviews on G2.

Use cases

Kissmetrics is for:

• SaaS companies: Analyze user behavior to increase retention and reduce churn.
• E-commerce businesses: Understand customer journeys to optimize product offerings and increase sales.
• Digital marketers: Track campaign performance and see which strategies drive the most engagement.
• Product managers: Measure feature adoption and user engagement to prioritize product improvements.
• Customer success teams: Personalize interactions by understanding user behavior and preferences.

Key features

• People-based analytics: Track individual users across their journey from the first touchpoint to conversion.
• Funnel reporting: See where users drop off to understand how to improve conversion rates.
• Behavioral segmentation: Segment your audience based on their actions so you can tailor your marketing and product strategies.
• Revenue reporting: Tie user actions to revenue to see which behaviors drive the most income.
• Cohort analysis: Understand user retention by grouping users based on shared characteristics or behavior.

How Kissmetrics compares to Google Analytics

Google Analytics is good for overall website traffic and engagement, but Kissmetrics gives you a deeper look at individual user behavior. 

Google Analytics gives you page level data, Kissmetrics gives you people based tracking so you can see how specific users interact with your site and what actions lead to conversion.

Limitations

• Kissmetrics is expensive for small businesses or startups with limited budgets.
• The platform has a steep learning curve for beginners new to people-based analytics.
• Limited visualization options compared to other analytics tools.

Integrations

Kissmetrics integrates with many platforms, including Salesforce, Zapier, Shopify, WordPress and HubSpot. Integrating tools across your marketing, sales and support teams is easy.

Customer support

Kissmetrics has a live chat, email support and a knowledge base. Their support team is dedicated to helping you get the most out of the platform, providing fast response times and in-depth support.

Pricing

Kissmetrics pricing plans are designed for businesses of all sizes. The platform has tiered pricing, a basic plan for startups and small businesses for $299/month and advanced plans for larger enterprises. 

Each plan has limited monthly event tracking and the number of available seats.

It’s not the cheapest option, but consider this investment if you’re serious about understanding your customers’ behaviors. 

4. StatCounter

StatCounter is a simple web analytics tool that gives you a quick and easy view of your website traffic and visitor behavior. It works well for small businesses, bloggers and marketers looking for a straightforward way to track user interactions.

User rating

Image source: G2

StatCounter has 4.3/5 stars based on 114 reviews on G2.

Use cases

StatCounter is for:

• Small businesses: Track website traffic to understand visitor trends and improve online presence.
• Bloggers: Monitor readership and engagement to create more targeted content.
• Digital marketers: Analyze campaign performance to optimize marketing strategies.
• Web developers: Identify technical issues that affect user experience.
• E-commerce sites: Track visitor behavior to boost product sales and customer engagement.

Key features

• Real-time analytics: See what’s occurring on your site as it happens so you can respond to traffic changes.
• Visitor paths: See users’ journey through your site to find high-traffic pages and drop-off points.
• Bounce rate analysis: Measure the percentage of visitors who leave after viewing only one page to improve user engagement.
• Keyword tracking: See which search terms bring visitors to your site so you can optimize your content for better SEO.
• Custom alerts: Set up notifications for big changes in traffic or unusual visitor activity.

How StatCounter compares to Google Analytics

StatCounter is more straightforward and less overwhelming than Google Analytics. Google Analytics has more data and features but can be complex for beginners.

StatCounter gives you simple metrics in an accessible format, so it’s great for users who want a no-hassle approach to tracking visitor behavior.

Limitations

• Lacks the advanced features and detailed data analysis
• Limited support for complex e-commerce tracking
• It is not suitable for larger businesses that need deep data insights

Integrations

StatCounter integrates with major platforms like WordPress, Shopify, Joomla and Google Ads. Integrations help you streamline your analytics and have a single view of your data without switching between tools.

Customer support

StatCounter has email support and an online help center. There is no live chat, but their support resources and community forums are helpful for troubleshooting.

Pricing

StatCounter has a free plan with basic features for small sites and individuals. Their paid plans for more advanced tracking and analytics start at $18 for 1,000 monthly recordings.

5. Pendo

Pendo is a product experience platform that helps businesses create better digital experiences. Pendo gives you a complete view of how users interact with your software by combining product analytics, user feedback and in-app messaging.

User rating

Image source: G2

Pendo has a 4.4/5 rating based on 1,441 reviews on G2.

Use cases

Pendo is for:

• Product managers: Track feature usage and find opportunities for product improvement.
• SaaS companies: Boost user engagement and ensure smooth onboarding.
• Customer success teams: Use insights to reduce churn and increase customer satisfaction.
• Marketing teams: Create in-app messages to promote new features and updates.
• UX designers: Get user feedback to inform design decisions and optimize user journeys.

Key features

• Product analytics: Track user behavior and feature adoption to make data-driven product decisions.
• In-app messaging: Communicate with users within your app to announce updates, collect feedback or guide them through features.
• User feedback collection: Collect qualitative data to understand user needs and preferences.
• Guided onboarding: Create interactive walkthroughs to help new users learn how to use your product.
• Roadmap visualization: Share your roadmap with stakeholders to align team goals and expectations.

How Pendo compares to Google Analytics

Google Analytics is focused on overall website traffic and user engagement. Pendo goes deeper into how users interact with specific features within a product.

It has in-app messaging and product analytics for SaaS companies and product teams. If you want to improve feature adoption based on user feedback, Pendo is a more targeted solution than Google Analytics.

Limitations

• Pendo can be more expensive than other UX testing tools
• The platform requires some setup to customize analytics for specific product features

Integrations

Pendo integrates with popular platforms like Salesforce, Slack, HubSpot and Jira. It helps teams share insights and data across multiple tools to improve collaboration and workflow efficiency.

Customer support

Pendo has multiple support options, including live chat, email support and a knowledge base. Their dedicated customer success team also helps users get the most out of Pendo and walks them through best practices.

Pricing

The pricing is based on the size of your company and the number of users you want to track. Pendo has a free plan for startups and small teams. Other companies need to ask for a custom quote.

5 Best Alternatives to Google Analytics: Comparison Table

Here is a comparison table of Google Analytics alternatives, highlighting their key features and pricing options.

FullSession is the Best Google Analytics Alternative

When finding the best alternative to Google Analytics, FullSession is your top choice.

It has features beyond traditional analytics tools and is perfect for businesses that want to dive deeper into user behavior to improve their online presence.

With FullSession, you can monitor user engagement with dynamic site elements in real time and get accurate, visual insights into user interactions as they happen.

Its heatmap processing is fast and efficient and doesn’t impact your website’s performance, so you don’t have to compromise on speed.

FullSession also prioritizes user privacy by not recording sensitive data and keeping you fully compliant with privacy standards.

The platform is designed to handle big data so you can quickly spot trends and get actionable insights that inform your strategy.

FullSession is focused on tracking user behavior only on your website, not misusing data and keeping it secure.

It enables seamless collaboration by providing a single platform where your teams can work together effortlessly.

Ready to see FullSession in action? Book a demo today and try it out yourself.

Conclusion About the Best Google Analytics Alternatives

Google Analytics has been a staple for businesses to understand website traffic, user engagement and overall performance. It can track many metrics and is the foundation for data-driven decision-making.

But while it’s solid, it may not always give you the level of insights you need to optimize user experiences and product strategy.

If you want to go beyond the standard metrics and get a more detailed view of how users interact with your site, FullSession is the great Google Analytics alternative to try.

Book a demo today and see how it can help you implement user behavior data into growth strategies.

FAQs About Best Alternatives to Google Analytics 

Let’s answer the most common questions about the best Google Analytics alternatives.

Who is Google Analytics’ competitor?

Google Analytics competitors are FullSession, Adobe Analytics, Woopra, Kissmetrics, StatCounter, and Pendo. These tools go beyond traditional web analytics and focus on user behavior, customer journeys and in-depth data analysis for desktop and mobile apps.

Is Google Analytics being phased out?

Yes, Google has announced that Universal Analytics (UA) is discontinued. Users are advised to migrate to Google Analytics 4 (GA4), which has a new data model and tracking capabilities.

What is Google Analytics 4 replacing?

Google Analytics 4 (GA4) is replacing Universal Analytics (UA). GA4 has event-based tracking, improved privacy controls and cross-platform measurement, so it’s more suitable for today’s data privacy and multi-device user journeys.

Why don’t I use Google Analytics?

Some users don’t use Google Analytics because of data tracking privacy, the steep learning curve or because they need more specific user behavior insights that Google Analytics doesn’t provide. 

Alternatives like FullSession offer more detailed session recordings, heatmaps and user-focused analytics, which can give you more precise insights to optimize your website.

What is a free Google Analytics alternative?

StatCounter is a great free alternative to Google Analytics, especially for those who want simple and easy-to-understand web analytics. 

It has basic features like real-time visitor tracking, bounce rate analysis and keyword tracking without the complexity of more advanced tools. 

StatCounter’s user-friendly interface is perfect for small businesses, bloggers and marketers who need basic insights into their website traffic.

What are the limitations of Google Analytics?

Google Analytics has its limitations that may not suit every business. One of its main cons is the complexity of the interface, which can be overwhelming for beginners. 

It focuses more on aggregate data, which makes it hard to track individual user behavior in detail. 

Google Analytics has limited data sampling in the free version, so the results may not be accurate for larger websites. 

It also has privacy concerns since data is stored on Google’s servers and doesn’t comply fully with GDPR and other privacy regulations without manual configuration. 

These downsides make users look for more user friendly and privacy focused alternatives.

Product usage analytics software help businesses track how users interact with their products, providing valuable insights to optimize user experiences and improve performance.

For example, FullSession offers real-time session recordings and replays, interactive heatmaps, website feedback forms and reports, conversion funnel analysis, and error tracking to give you a complete view of user journeys and their behavior on your website, web app or landing page. 

These tools can reveal conversion issues, improve user engagement, and drive growth. However, choosing the best product usage analytics tools can be challenging, as features and pricing differ significantly. 

In this article, we’ll compare top options to help you find the best solution for your needs.

Key Takeaways

• FullSession is an all-in-one user behavior analytics software that provides granular insights into customers’ behavior to help you optimize websites, web apps or landing pages. It includes session recordings and replays, website heatmap tools, customer feedback tools, conversion funnel analysis, and error tracking. FullSession fully complies with GDPR, CCPA, and PCI standards. Pricing starts at $39/month, with a 20% discount for annual plans. Book a demo now.
• Mixpanel is a product analytics tool designed to track user interactions and optimize engagement. Its features include event-based tracking, cohort analysis, funnel reports, and A/B testing. Mixpanel is scalable but can get expensive for large teams or heavy data users. The pricing starts at $28/month, and some advanced features may have a steep learning curve for new users.
• Amplitude is a product analytics and event-tracking platform built for growth-focused teams that need real-time behavioral insights. It offers behavioral cohorts, funnel analysis, retention tracking, and user path analysis features. Amplitude is highly effective for product optimization but costly for small businesses. Pricing starts at $61/month, and some users find the learning curve steep.
• Google Analytics is a web analytics tool that tracks website traffic and user behavior. It provides features like traffic tracking, goal setting, and ecommerce reports. However, it lacks detailed user behavior analysis tools and can overwhelm beginners. Advanced features are available through Google Analytics 360, but this comes at a high cost, starting at $150,000/year.
• Heap is a product insights platform that automates user data collection, allowing teams to track interactions without manual event setup. Key features include auto-capture, funnel analysis, user path analysis, and retention tracking. Heap’s main limitation is its customization options, which some users find limited compared to competitors. Its free plan is suitable for up to 10,000 sessions/month, while pricing for paid plans is available upon request.

5 Best Product Usage Analytics Tools Right Now

Here are in-depth reviews on each product usage analytics tool:

1. FullSession (Get a demo)
2. Mixpanel
3. Amplitude
4. Google Analytics
5. Heap

Let’s begin with our list.

1. FullSession

FullSession is an all-in-one user behavior analytics software that allows you to go beyond numbers and get a complete view of all user interactions with your website, web app or landing page.

With FullSession, you can visualize user engagement, analyze trends and patterns precisely, and optimize your product according to users’ needs. 

Whether finding dead zones, optimizing key user touchpoints, or detecting conversion blockers, FullSession helps you improve your website’s interface, usability and overall performance.

It prioritizes data security and user privacy by complying with GDPR, CCPA, and PCI standards.

Best for

FullSession is an excellent choice for:

• E-commerce businesses
• SaaS companies
• Digital marketers
• UX designers
• Data analysts
• Quality assurance teams
• Product development teams
• Customer support teams
• Customer experience professionals
• Product and marketing teams

Key features

• Advanced event and user segmentation: Categorize website users based on different criteria to identify trends and patterns in their behavior and optimize user journeys.
• Session recordings and replays: Capture every user interaction on your site, analyze their behavior, and find and resolve issues in their experience.
• Interactive heatmaps: See where users click, scroll, and move their mouse and get insights into high and low interaction areas.
• Website feedback forms: Collect user feedback through branded in-app forms and discover user sentiment, pain points, and feature requests.
• Conversion and funnel optimization: Detect issues in your marketing or sales funnels to discover why they drop off during the buying process.
• Error analysis: Automatically detect website bugs like JavaScript errors and network issues to prevent a negative user experience.

Supported platforms

FullSession supports web-based platforms, allowing you to track user behavior on desktop and mobile web pages. It does not support behavior tracking for native mobile apps.

Integrations

FullSession integrates with your tech stack through open APIs, native integrations, webhooks, and Zapier. Some popular platforms include:

• Shopify
• WordPress
• Wix
• BigCommerce

These integrations help streamline workflows and improve data collection across your apps.

Customer support

FullSession offers live chat and email support to ensure users have access to quick assistance when needed. A comprehensive help center is also available for those who prefer self-service.

Pricing

FullSession offers flexible pricing options to accommodate businesses of different sizes. The Starter plan begins at $39/month. It offers unlimited heatmaps and up to 5,000 session recordings each month. Choosing an annual subscription allows you to save 20%.

Pros

• Provides real-time tracking of dynamic elements
• Quick heatmap processing without affecting website speed
• Prioritizes user privacy by excluding sensitive data in session recordings
• Efficient data management with quick insights
• Facilitates teamwork with unified, cross-team collaboration
• Affordable pricing that scales as your business grows

Cons

• Doesn’t support user behavior tracking for mobile apps

2. Mixpanel

Image source: G2

Mixpanel helps businesses monitor user behaviors and interactions on their websites and mobile applications. 

It offers a platform for understanding how users engage with products, featuring tools like event tracking, funnel analysis, A/B testing, and cohort analysis. 

Learn more:

• Mixpanel vs Amplitude
• Mixpanel vs Google Analytics
• Hotjar vs Mixpanel

User rating

Mixpanel has a rating of 4.6 out of 5 stars, based on 1,125 user reviews on G2.

Image source: G2

Best for

Mixpanel is for data-driven companies, product managers, and marketing teams that want to analyze user behavior patterns, optimize product engagement, and increase conversions.

Key features

• Event tracking: Mixpanel allows you to track user actions across your product, from clicks and sign-ups to specific button interactions, giving you granular insights into user behavior.
• Funnel analysis: Analyze how users move through key funnels in your product, helping you identify where drop-offs occur and where improvements are needed.
• A/B testing: Test different variations of your product features and track which version performs best, helping you make data-driven decisions.
• Cohort analysis: Group users based on their behaviors and interactions, then analyze their patterns over time to understand long-term engagement and retention.
• Behavioral insights: Get detailed insights into user behavior, such as which features are most popular or which actions lead to conversions, to better understand what drives engagement.

Supported platforms

Mixpanel supports web and mobile platforms, making it a flexible solution for companies looking to track user behavior across multiple devices.

Integrations

Mixpanel integrates with Slack, Salesforce, Zapier, Segment, and Google Analytics. 

Customer support

Mixpanel offers email and live chat support, as well as a comprehensive knowledge base with tutorials and troubleshooting guides.

Pricing

Mixpanel offers a free plan with up to 20 million monthly data points for startups or small businesses. The Growth plan starts at $24/month, providing more advanced features for growing companies. Mixpanel offers custom pricing through its Enterprise plan for larger organizations needing additional analytics and support.

Pros

• Easy-to-use interface with good analytics
• In-depth event tracking and funnel analysis
• Cohort analysis for long-term user behavior tracking
• A/B testing functionality helps refine product features
• Integrations with third-party tools

Cons

• Pricing can become expensive for smaller businesses after exceeding the free plan limits
• Some users may find the initial setup and learning curve steep
• Limited support options on lower-tier plans

3. Amplitude

Image source: G2

Amplitude is a product analytics tool that helps businesses gain deep insights into user behavior, allowing for better product decisions and improved user engagement. 

It offers features like behavioral cohorting, real-time analytics, and advanced funnel analysis, making it a good choice for companies focused on growth and optimization.

Learn more: Google Analytics vs Amplitude.

User rating

Amplitude has a 4.5 out of 5-star rating from 2,180 reviews on G2.

Image source: G2

Best for

Amplitude is for growth-focused teams, product managers, and marketing professionals who need to analyze user behavior deeply and use those insights to drive long-term product success.

Key features

• Behavioral cohorts: Segment users based on their behaviors and actions within your product, allowing you to see how different groups engage over time and what drives retention.
• Funnel analysis: Visualize how users move through key funnels, such as sign-ups or purchases, to pinpoint drop-off points and improve conversion rates.
• Real-time analytics: Access live data to track user actions as they happen, allowing you to respond quickly to trends and changes.
• User path analysis: Understand the journeys users take across your product, from their first interaction to their final conversion, to optimize the experience.
• Retention analysis: Track user retention over time and see how different features or updates impact long-term engagement.

Supported platforms

Amplitude supports web and mobile platforms, offering analytics for both iOS and Android apps, as well as websites. It provides cross-platform tracking so businesses can gain insights into how users interact across multiple devices.

Integrations

Amplitude integrates with apps such as Slack, Segment, HubSpot, and Google Analytics. 

Customer support

Amplitude offers customer support through live chat, email, and a detailed knowledge base. They also provide onboarding and training resources to help users get the most out of the platform.

Pricing

Amplitude’s pricing starts at $61/month, which includes access to core analytics features. Larger teams and enterprises can opt for custom pricing plans that offer advanced analytics, dedicated support, and additional features.

Pros

• In-depth behavioral cohorting and funnel analysis
• Real-time analytics to track live user actions
• Retention tracking for long-term engagement insights
• Intuitive interface with customizable reports
• Extensive integrations with other tools

Cons

• It can be expensive for smaller teams or startups
• The learning curve may be steep for users new to advanced analytics
• Limited features in the free plan compared to paid tiers

4. Google Analytics

Image source: G2

Google Analytics is a free web analytics tool that provides businesses with essential data on their website traffic, user behavior, and marketing performance. 

Whether you run a small blog or a large ecommerce store, Google Analytics offers a comprehensive suite of features that help you track and understand user interactions across your website.

Learn more: Hotjar vs Google Analytics.

User rating

According to 6,404 reviews on G2, Google Analytics holds an average rating of 4.5 out of 5 stars.

Image source: G2

Best for

Google Analytics is suitable for small to medium businesses, content creators, and digital marketers who need insights into website traffic, user behavior, and the effectiveness of marketing campaigns.

Key features

• Traffic tracking: Track website visitors and monitor how they arrive at your website, whether it’s through search engines, social media, or direct visits.
• User behavior analysis: Track which pages users visit, how long they stay, and their overall journey through your site.
• Audience segmentation: Group users based on demographics, location, device, or behavior for targeted analysis.
• Goal tracking: Set and track specific goals, such as conversions, sign-ups, or purchases, to measure the effectiveness of your site.
• Ecommerce tracking: Get detailed insights into sales, product performance, and transaction data for online stores.
• Custom dashboards and reports: Create customizable reports and dashboards that focus on your business’s most important metrics.

Supported platforms

Google Analytics is available for websites and mobile apps. Through its Google Analytics for Firebase integration, it supports iOS and Android platforms, allowing businesses to track user interactions across mobile devices.

Integrations

Google Analytics integrates with other Google products, such as Google Ads, Google Search Console, and Google Tag Manager. Additionally, it connects with third-party tools, such as HubSpot, Shopify, and Salesforce, to provide a more complete view of your marketing and sales efforts.

Customer support

Google Analytics offers a detailed help center, community forums, and online tutorials. However, live support is typically reserved for Google Analytics 360 (the premium version), making it difficult for basic users to get direct assistance.

Pricing

Google Analytics is free for most users and includes all the core features needed for basic website tracking. However, for larger businesses with more complex needs, Google Analytics 360 offers additional features like advanced reporting, unsampled data, and dedicated support, with pricing starting at $150,000 per year.

Pros

• Integration with other Google products
• Customizable dashboards and reports
• Tracking and goal-setting features
• Detailed insights into user demographics and behavior

Cons

• The interface can be overwhelming for beginners
• Limited customer support for free users
• Advanced features like unsampled reports are reserved for the premium version
• Only provides raw data and lacks user behavior data analysis tools

5. Heap

Image source: G2

Heap is a product analytics tool that automates the collection of user interaction data, making it easier for businesses to track and analyze every click, tap, or swipe on their websites and apps. 

Unlike other tools that require manual event tracking, Heap automatically captures all user actions, allowing teams to retroactively analyze data without prior setup.

User rating

Heap has an average user rating of 4.4 out of 5 stars, according to 1,087 reviews on the G2 platform.

Image source: G2

Best for

Heap is for product managers, UX designers, and data-driven teams who want to track user behavior effortlessly without needing to predefine events. It’s useful for teams that need fast, comprehensive data capture and want to quickly adapt their analysis as product needs evolve.

Key features

• Autocapture: Heap automatically tracks all user interactions, allowing you to analyze data retroactively and track events without prior setup.
• Event visualizer: Identify and tag important user actions directly from your website without the need for coding or extensive setup.
• Funnel analysis: Visualize user flow through key funnels and see where they drop off, helping you improve conversion rates.
• User path analysis: Track how users navigate your website or app, allowing you to understand their journey and optimize accordingly.
• Retention analysis: Monitor user retention over time to see how product updates or features impact long-term engagement.

Supported platforms

Heap supports web-based platforms and mobile apps, making it a versatile choice for businesses that need to track user behavior across both websites and mobile devices (iOS and Android).

Integrations

Heap integrates with Salesforce, HubSpot, Slack, and Google Analytics, allowing you to enhance your workflows and use data across various platforms.

Customer support

Heap offers customer support via email and live chat. Their detailed help center and comprehensive documentation provide resources for users looking to troubleshoot or better understand the platform.

Pricing

Heap provides a free plan that includes essential features and allows tracking for up to 10,000 sessions per month. Paid plans offer additional features like advanced analytics, retroactive data, and unlimited event tracking. For enterprises, Heap offers custom pricing based on more extensive needs.

Pros

• Automatic event tracking saves time and effort
• Retroactive data analysis allows flexibility without pre-planning
• User-friendly interface with intuitive event tagging
• Funnel and retention analysis features
• Integrations with popular third-party tools

Cons

• Some users find the customization options limited compared to competitors
• The free plan has session limits, which may not be enough for rapidly growing businesses
• It has a learning curve for those new to automated tracking systems

Best 5 Product Usage Analytics Tools Comparison Table

When choosing the best product usage analytics tool, it’s important to consider key features like session recordings, heatmaps, conversion funnel analysis, and error tracking. Below is a comparison of the top 5 tools.

Best 5 Product Usage Analytics Tools: Our Verdict

After reviewing the top product usage analytics software, it’s clear that FullSession stands out as the best overall option. It offers a comprehensive set of features that not only provide deep insights into user behavior but also improve website performance without compromising user privacy.

FullSession allows you to track dynamic elements in real time, offering precise insights into how users interact with your site. One of its standout features is the accelerated heatmap processing, which works without slowing down your site. With FullSession, user privacy is a priority, as it ensures sensitive data is excluded from session recordings.

For businesses handling large amounts of data, FullSession allows you to manage extensive data sets effectively, quickly highlighting key areas for improvement. It also limits user behavior tracking strictly to your site, ensuring that data isn’t misused.

Ready to take your product analytics to the next level? Book a demo today and see how FullSession can help you optimize your site and gain deeper insights into your users’ needs.

Conclusion About Best 5 Product Usage Analytics Tools

Product usage analytics tools are essential for any online business looking to understand how users interact with their website or app.

These tools provide crucial insights into user behavior, helping businesses identify pain points, improve user experiences, and optimize conversions. By leveraging data-driven insights, companies can make smarter decisions, increase customer satisfaction, and drive growth.

While each of the product usage analytics software we reviewed offers unique features, FullSession stands out for its comprehensive capabilities, user privacy focus, and ease of collaboration. Whether you need real-time tracking, advanced heatmaps, or robust data management, FullSession is equipped to handle your needs.

If you’re serious about improving your website’s performance and gaining deeper insights into your users, explore FullSession and see the difference it can make for your business.

Book a demo today and discover how FullSession can transform your product analytics!

FAQs About Best 5 Product Usage Analytics Tools

What is product usage analytics?

Product usage analytics software involves tracking and analyzing how users interact with a product, such as a website or app. It helps businesses understand user behavior, optimize features, and improve overall user experience.

What is product analytics software?

Product usage analytics software helps businesses collect, analyze, and visualize data on user interactions with their products. It offers insights and predictive analytics for user behavior, feature usage, and engagement trends to guide product improvements.

Can Google Analytics be used for product analytics?

Google Analytics can provide basic product analytics, such as tracking user traffic and behavior on websites. However, it lacks the more detailed behavioral insights and event tracking that dedicated product analytics tools like FullSession or Mixpanel offer.

What is software usage analytics?

Software usage analytics tracks how users interact with a software product. This data helps businesses improve functionality, optimize the user experience, and identify opportunities for growth.

Why are product analytics tools important?

Product analytics tools are important because they provide businesses with detailed insights into how users interact with their products. These insights help identify user behavior patterns, highlight areas for improvement, optimize features, and ultimately increase user satisfaction and retention. 

By using data-driven decisions, businesses can improve their products more effectively and stay competitive in the market.