Event tracking tools help you monitor and analyze user interactions on your digital platforms, providing key data to boost engagement...
Selecting the right web analytics software can take time and effort, especially when comparing Hotjar vs Mixpanel vs Clicktale.
At this point, you may wonder which of these web analytics tools provides the best features before you invest your hard-earned money.
In this guide, we'll compare these three solutions to help you make an informed decision.
We will also introduce FullSession, our all-in-one user behavior analytics software that allows you to capture all user activity, spot trends and patterns in their behavior, and optimize your site to boost traffic, leads, and conversions.
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Now, let's start discussing the key differences between each analytics platform.
Since we covered the key points, let's start with our detailed comparison.
Visualize, Analyze, and Optimize with FullSession
See how to transform user data into actionable insights for peak website performance.
FullSession is an advanced user behavior analytics software that helps you visualize all user interactions, evaluate trends and patterns with laser precision, and optimize your website for peak performance. An intuitive dashboard gives you a 360-degree view of user behavior data in one place.
Let's explore the key features and benefits of FullSession software.
The FullSession session recording and replay functionality gives you a clear view of how customers interact with your website. Product and marketing teams can detect JavaScript errors, user frustrations, usability challenges, and underperforming content, which can help improve your design and user experience.
You can:
Plus, FullSession prioritizes privacy by not recording sensitive content such as passwords or credit card numbers, ensuring your users' information is secure.
FullSession offers three types of interactive heatmaps: click maps, mouse movement maps, and scroll maps. These maps clearly show where your visitors focus their attention and what they engage with most.
What’s great about FullSession is that these heatmaps update in real time. This means you can spot issues and make changes immediately to improve the customer experience. You can customize heatmaps to focus on specific pages, events, or user segments to get insights that can help you optimize your website.
Plus, FullSession’s heatmaps work hand-in-hand with other features like session recordings and user feedback. This way, you’re not just seeing where users click but also understanding the “why” behind their actions.
Customer feedback tools make it easy to get answers directly from your users about their experience on your website. Instead of guessing what works or what needs fixing, you can ask them directly with real-time surveys, pop-up forms, or feedback widgets.
Plus, FullSession offers flexible customization options for your feedback forms. Aside from the appearance, you can set which devices you want to target (mobile phones, tablets, desktops) and specific triggers that would lead users to your survey (e.g., rage clicks and dead clicks).
Feedback is linked to a session recording. So, you can see exactly what a user did when they left their comment, giving you a clear picture of what’s working and where there might be issues.
Segment your users for an in-depth view of their digital engagement with your product. Get granular insight into behavioral patterns and run more tests on these groups to boost your engagement, conversions, and other online metrics.
Instead of sifting through endless data, FullSession pulls out the most important trends and patterns so you can see what’s really driving user behavior.
You can get easy-to-visualize data on the following.
FullSession funnel and conversion optimization tools help you see how users move through your conversion funnel, making tracking, understanding, and optimizing each step easier.
You can monitor trends over time, identify key events, and see exactly where users drop off and which actions drive conversions. This allows you to improve funnels and fine-tune the user journey for better conversions.
Additionally, FullSession allows you to compare funnel performance across different user segments and time periods, which can help you tailor strategies to specific audiences and maintain strong performance year-round.
The error analysis feature makes it easy to spot and fix issues that might frustrate your users. It tracks everything from error clicks and network problems to console errors and uncaught exceptions, giving you the insights you need to keep your site running smoothly.
For instance, you can quickly see where users are clicking on non-responsive elements or where server issues are causing disruptions.
Visualize, Analyze, and Optimize with FullSession
See how to transform user data into actionable insights for peak website performance.
Positive user experience is the key to your business’s growth. You will get data that can direct your company to reach its full potential and attract more visitors to your site or mobile app.
FullSession helps you do just that with real-time session recordings and interactive heatmaps. Session recordings don’t capture sensitive information to safeguard your users’ privacy. On the other hand, heatmap processing is instant, so you don’t have to wait to analyze user behavior.
The platform’s advanced user filtering and segmentation make it easy to analyze large amounts of data. Simply filter by user characteristics, location, event type, and more to make data-driven decisions for each customer segment.
Plus, FullSession is built for cross-functional, more productive teams to help them communicate and work easily. It is tailored to the unique needs of web designers, marketers, UX/UI researchers, and product managers at hyper-growth technology companies.
FullSession is completely free for you to start. There are no time limitations, no credit card required, and no risk of chargebacks. See how easy it is to engage customers, improve your website, and give your audience the customer experience they expect.
FullSession offers a 14-day free trial. The basic plan starts at just $39 a month! You can get a 20% discount when you sign up for the annual plan.
Hotjar is a web analytics tool that helps you track customer journeys and understand customer behavior. It provides visual data and reporting to help you reveal what your site visitors like and don’t like and how you can optimize your website to achieve your business goals.
By monitoring users’ behavior in real time, you can take quick actions and immediately observe the effect of your changes.
Compared with other alternatives, Hotjar has integrated analytics, Conversion Rate Optimization (CRO), and feedback tools in one platform. Here is a breakdown of the features you can expect from Hotjar:
Google Analytics reveals the raw data on your website visitors’ behavior, but it’s not a good option if you don’t have enough time or knowledge to dig through its complex reports.
Compared with Google Analytics, Hotjar helps you understand the context of your users’ behavior, providing visual data that is easy to interpret. Combining these two tools gives you a holistic view of what’s driving your visitors to convert or what challenges they might have.
Check these out if you want to read more about Hotjar alternatives:
Mixpanel is user analytics software that collects data from mobile devices and web browsers, making it one of the most popular analytics platforms on the market. It lets you link every event on your website with a single user, receiving data from the user’s device in real time.
Mixpanel focuses on automatically analyzing information and creating accurate and relevant reports to help you improve the user experience. Here is an overview of its most important features.
Hotjar and Mixpanel are often compared because they’re both web analytics platforms. What makes one platform better and which you choose depends on what you’re looking for in your analytics software.
With Hotjar heatmaps and session recordings, you can see how visitors behave on your website. Also, it allows you to collect user feedback with forms and customer satisfaction surveys. It best suits web/UX designers, digital marketers, product managers, UX researchers, and data analysts.
Mixpanel is an event-centric platform focused on users' actions on a page, such as clicking a link or typing text into a form field. It uses custom events and engagement metrics to build detailed profiles of user interactions.
Hotjar is faster to set up than Mixpanel and does not require you to add tracking code to specific sections of your site. One of the biggest cons of Mixpanel is that it requires more technical knowledge, as you need to set up action logging and integrate with other tools.
If you want to analyze and optimize your website, then Hotjar is your best option because it’s built specifically for web analysis. However, if you also have a mobile app, Mixpanel is the right choice because you can track metrics across all devices.
One of the best pros of Mixpanel is that it integrates with more than 50 platforms, such as Google Analytics, Zoho, Meya, FullStory, and more. This makes Mixpanel more powerful overall and saves you time when building reports and dashboards.
Mixpanel is a unique product that collects data through API or SDK. You can export data from your Mixpanel account and make it work with other services. Make sure you have a developer on standby to add Mixpanel’s tracking code.
Hotjar offers a free plan that lets you track up to 35 daily sessions. For paid plans, you can choose from the following:
Mixapanel also has a free plan that lets you track up to 20 million monthly events. Paid plans include:
Contentsquare (formerly Clicktale) is a cloud-based digital experience platform that allows businesses to gather and understand how their customers interact with their digital products. It allows businesses to record actual site visits and browsing patterns and gain insight into customer behaviors.
Traditional web analytics tools have a lot of graphs, charts, and numbers that nobody understands. Contentsquare gives you everything you need to know about your website or app with a user-friendly interface. Here's a closer look at its key features:
In 2021, Clicktale, or now Contentsquare acquired Hotjar for an undisclosed amount. The acquisition comes as a part of a mission to expand its product offering and provide a complete solution for businesses worldwide.
Both companies will work together to ensure the best possible results for their joint market strategies, but for now, they will continue to operate independently.
Product and UX teams use Hotjar to build better products and meet more business needs. Data analytics teams use Hotjar to improve acquisition, engagement, and conversion. Hotjar is useful for small and medium-sized companies that might not have the budget for extensive usability testing.
Clicktale has a complete set of enterprise-level features that allow you to unlock customer data in a way that your entire team can easily interpret. It is best suited for digital marketing, analytics, eCommerce, design and UX teams, operations and IT, and product teams.
Hotjar is designed for web-based apps, so it won’t work with mobile apps. On the other hand, Clicktale is a comprehensive analytics solution for both web and mobile apps that will give you in-depth insights into your customers’ journeys.
Clicktale has an advantage because it uses advanced technologies such as artificial intelligence and machine learning to provide information about customer behavior. Its unique features provide incredibly detailed data about how users navigate pages and interact with all key elements.
Hotjar primarily integrates with platforms like Google Analytics, Optimizely, and others, but it relies heavily on Zapier for additional integrations.
On the other hand, Contentsquare offers a broader range of direct integrations with third-party services such as Heap, Google Analytics, LiveChat, Mailchimp, and more, making it more versatile.
Clicktale and Hotjar differ in their features and multilingual support. Hotjar supports multiple languages for its user-facing features, such as surveys and user feedback, while Clicktale only supports English.
There is no information on Contentsquare pricing on its official site, so anyone who wants to learn more will have to contact sales representatives. It is known for its subscription-based pricing.
On the other hand, Hotjar is not free. It does offer a free software version with some limitations, but for a fully-featured experience, you’ll need to upgrade the pricing plan.
Now that we’ve highlighted the features, pros, cons, and pricing of each page, let’s summarize our reviews:
Features | FullSession | Hotjar | Mixpanel | Contentsquare |
Real-time session recording | ✔ | ✔ | ✔ | ✔ |
Heatmaps | ✔ | ✔ | ✘ | ✔ |
Funnel analysis | ✔ | ✔ | ✔ | ✔ |
Behavioral analytics | ✔ | ✔ | ✔ | ✔ |
Customer segmentation | ✔ | ✔ | ✔ | ✔ |
A/B testing | ✘ | ✘ | ✔ | ✘ |
Surveys and customer feedback | ✔ | ✔ | ✘ | ✔ |
Insights | ✔ | ✔ | ✔ | ✔ |
Free trial | ✔ | ✔ | ✔ | ✘ |
Monthly pricing | Stars at $39/month | Starts at $39month | Starts at $28/month | n/a |
Want to read about other tools? Here are other comparison guides:
Visualize, Analyze, and Optimize with FullSession
See how to transform user data into actionable insights for peak website performance.
When it comes to choosing between Hotjar, Mixpanel, and Clicktale, it really depends on your needs. Hotjar is suitable for visualizing user behavior with its heatmaps, session recordings, and feedback tools.
Mixpanel is all about the details, focusing on event-driven analytics. It’s a good product analytics solution if you need to dive deep into user actions and track specific behaviors over time. It works for product teams that need granular insights.
Contentsquare is more of an enterprise-level powerhouse, offering detailed customer journey analysis and strong integrations, but it’s mostly limited to English.
What if you could combine the best of all three solutions?
That’s where FullSession comes in. It offers a blend of visual insights, detailed analytics, and real-time data, all in one easy-to-use platform. If you’re serious about optimizing your website, user experience and boosting conversions, FullSession is your top choice.
FullSession can help you:
Book a demo with FullSession today and see how it can help you take your website to the next level.
The FullSession platform offers a 14-day free trial. It provides three paid plans—Starter, Business, and Enterprise. A yearly subscription can save you up to 20%.
Here are more details on each plan.
Mixpanel tracks specific user actions and events for detailed behavior analysis, while Hotjar focuses on visualizing user interactions with heatmaps and session recordings.
They’re different tools—Hotjar is great for visual insights into user behavior, while Google Analytics is better for tracking overall traffic and conversion data. Together, they offer a complete picture.
Go with Mixpanel if you need deep insights into specific user actions and easy-to-use segmentation tools. It’s ideal for product teams focused on user interaction.
Mixpanel is often preferred for its ease of use and powerful event tracking, which makes it easier to segment and analyze data without extensive technical knowledge.
If Hotjar, Mixpanel, and Contentsquare don't meet your conversion rate optimization needs, try FullSession instead. It offers all the analytics tools you need to turn visitors into customers on an all-in-one platform and at an affordable price.