Web analytics tools are essential for understanding how visitors interact with your website, helping you boost performance, fine-tune the user...
Behavioral analysis software is a must-have for companies to understand user interactions and optimize digital experiences. These user behavior tools give detailed insights into how users navigate web and mobile apps.
Behavioral analysis software tracks and analyzes user interactions to reveal patterns in digital engagement. Its purpose is to help you understand user journeys, identify pain points and make smart decisions to increase conversion rates and improve the user experience.
Take FullSession as an example. This all-in-one user behavior analytics helps you visualize all user engagement, analyze trends and patterns with laser precision and optimize your website for peak performance.
You can start a free trial or get a demo to learn more.
Selecting the right behavioral analysis tool takes work. You need to find an affordable solution that prioritizes user privacy, provides a complete feature set and enables integration with existing systems and tools to deliver actionable insights without data overload.
In this post, we’ll look at the top nine behavioral analysis software tools so you can find the right one for your business and get meaningful insights into user behavior and digital performance.
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If you're not sure which platform to choose, you will find helpful reviews of the best user behavioral analytics tools today:
Let’s start with our analysis.
Capture all user interactions, visualize key insights, examine trends and patterns in user behavior, and optimize your site for the best results with our advanced behavioral analysis software.
Unlike traditional analytics tools, FullSession gives you access to a user-friendly platform that provides a complete, 360-degree view of your user behavior data.
With session recording tools, you can go beyond the basics—watch live user sessions, see how users interact with your site and get the whole picture of the user journey.
Use website heatmap tools to find the weak spots, test different page elements, validate design changes and improve your site’s interface, usability and overall performance.
With CRO tools, you can remove conversion barriers, tweak key touchpoints in the customer journey and reduce drop-offs in your funnels.
Use customer feedback collection tools to find out why users are frustrated and respond fast with solutions to recurring problems.
Trust FullSession for user behavior analytics. User privacy is our number one priority, and we comply with GDPR, CCPA and PCI regulations.
Start a free trial or book a demo now.
FullSession scores 5 out of 5 stars on G2.
FullSession is for:
Turn User Behavior into Growth Opportunities
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FullSession captures user behavior on websites, web apps and landing pages.
FullSession integrates with your entire tech stack using open APIs, modern webhooks, and Zapier and also provides native integrations. It works best with Shopify, WordPress, Wix, and BigCommerce.
You can reach the support team via live chat or email or visit the help center for common queries.
FullSession offers a free trial and three pricing plans – Starter, Business, and Enterprise.
The Starter plan includes all key features with unlimited heatmaps and recording up to 5,000 monthly sessions for an affordable price of $39/month.
You can also get a 20% discount on all plans with an annual subscription, making it a cost-effective solution for businesses of all sizes. Visit the Pricing page to learn more.
Visualize, Analyze, and Optimize with FullSession
See how to transform user data into actionable insights for peak website performance.
Userpilot is a product growth platform designed to help SaaS companies increase user engagement. It focuses on delivering personalized in-app experiences that guide users through your product, enabling them to discover key features and understand the full value of your software.
Userpilot has an average user rating of 4.6 out of 5 stars based on 510 reviews on G2.
Userpilot is for SaaS companies and product teams looking to improve user onboarding and boost product adoption.
It’s a good option for growth marketers, UX designers, and customer success teams focused on driving feature engagement and reducing churn.
Userpilot supports data collection on web-based platforms.
It integrates with tools like Segment, HubSpot, and Mixpanel, allowing you to collect user behavior data across different platforms.
Userpilot offers live chat support and a comprehensive knowledge base to help you get the most out of their platform.
Userpilot’s pricing is based on a monthly subscription model, starting at $299 monthly for the Starter plan. It also offers a Growth plan for $749 per month and an enterprise plan, with custom pricing available upon request.
Google Analytics is a free website monitoring tool that gives businesses detailed insights into their website traffic, user acquisition, funnels, conversions and user behavior data.
It’s one of the most popular tools for tracking online interactions, offering diverse features to help you understand how visitors engage with your site.
Learn more:
Google Analytics has an average user rating of 4.5 out of 5 stars based on 6,406 reviews on G2.
Google Analytics is suited for small to large businesses, digital marketers, and website owners who need a solution to monitor website traffic and user engagement.
Thanks to its easy integration with other Google products, it’s made for diving deep into data analysis.
Google Analytics works with web-based platforms and supports both desktop and mobile devices.
Google Analytics integrates with Google Ads, Google Tag Manager, and other third-party platforms, enabling you to increase your analytics capabilities.
Google Analytics offers a range of support options, including a detailed help center, community forums, and various guides and tutorials to help you make the most of the platform.
Google Analytics offers a free version suitable for most businesses, as well as Google Analytics 360, a premium version designed for enterprises that need advanced features and dedicated support.
Pricing for Google Analytics 360 is available upon request but usually starts at $50,000 per year.
Image source: G2
Mixpanel is a product analytics tool that helps businesses understand user behavior and drive product growth. It offers in-depth insights into how users interact with your product, enabling you to make data-backed decisions to increase engagement and customer retention.
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Mixpanel has an average user rating of 4.6 out of 5 stars based on 1,126 reviews on G2.
Mixpanel suits product managers, data analysts, and growth teams at SaaS companies or digital product teams looking to get deep insights into user behavior. It helps improve user retention and engagement and drives product optimization.
Mixpanel supports web and mobile platforms.
Mixpanel integrates with a variety of third-party apps, including data warehouses like Snowflake, marketing platforms like HubSpot, and other digital analytics tools, to help you centralize and analyze your data.
Mixpanel provides support through live chat, email, and a detailed help center with resources, guides, and community discussions.
Mixpanel offers a free plan with limited features, suitable for startups and small teams, as well as paid plans starting at $24 per month for additional capabilities. Custom enterprise pricing is also available for larger organizations with advanced needs.
Tableau is a visual analytics and business intelligence tool that helps organizations turn raw user behavior data into meaningful insights. It’s widely recognized for its ability to create interactive, easy-to-understand visualizations that simplify complex data analysis of user behavior patterns.
Tableau has an average user rating of 4.4 out of 5 stars based on 2,147 reviews on G2.
Tableau is best suited for data analysts, business intelligence professionals, and teams across various industries looking to create dynamic visualizations and dashboards. It’s a good option for organizations that need to analyze and interpret large volumes of data with ease.
Tableau works with web-based and desktop platforms. It supports mobile devices, allowing users to access dashboards and insights on the go.
Tableau integrates with diverse data sources and tools, including Salesforce, Google Analytics, AWS, and SQL databases, enabling seamless data connectivity and analysis.
Tableau provides online resources, community forums, a knowledge base, and direct support channels for enterprise customers.
Tableau offers flexible pricing plans, starting with the Tableau Viewer plan at $35 per user per month. For deeper analysis capabilities, the Tableau Explorer plan is available at $70 per user per month.
The most comprehensive plan, Tableau Creator, costs $115 per user per month, giving full access to Tableau’s advanced suite of data visualization and analytics tools.
You can only choose annual billing.
Amplitude is a product analytics platform that helps businesses understand user behavior and drive growth. It focuses on tracking user interactions to provide detailed insights into product usage, enabling teams to make data-informed decisions that improve customer engagement and retention.
Learn more: Amplitude alternatives.
Amplitude has an average user rating of 4.5 out of 5 stars based on 2,184 reviews on G2.
Amplitude suits product teams, data analysts, and growth marketers at digital-first businesses aiming to improve user engagement, optimize product features, and boost conversion rates.
Amplitude supports web and mobile platforms.
Amplitude integrates with data platforms like Snowflake, marketing tools like HubSpot, and product development tools, enabling seamless data flow between systems.
Amplitude offers customer support through live chat, email, and a comprehensive help center with resources and community forums for additional assistance.
Amplitude provides a flexible pricing structure, starting with a free plan that includes core analytics features suitable for startups and small teams. Paid plans, which offer advanced capabilities and custom features, start at $61 per month.
Custom pricing is also available for larger businesses with more complex needs.
Userlytics is a user testing tool that helps businesses gather valuable insights through usability tests, surveys, and real-world feedback. It allows companies to engage with target audiences directly, watching how they interact with websites, apps, and prototypes.
Userlytics has an average user rating of 4.4 out of 5 stars based on 148 reviews on G2.
Userlytics is for UX designers, product teams, digital marketers, and researchers looking to conduct in-depth usability tests.
It's a good tool for businesses that want to analyze user behavior based on real customer feedback.
Userlytics supports testing on desktop and mobile platforms, including iOS, Android, and web-based interfaces.
Userlytics can integrate with popular project management and communication tools, making it easier to collaborate on UX insights with your team.
However, it mainly focuses on delivering standalone insights through its platform.
Userlytics offers customer support through email, an extensive knowledge base, and helpful video tutorials to guide users through their testing processes.
Userlytics offers a flexible pricing structure that starts with a pay-as-you-go model, where you pay $99 per participant session, allowing you to manage costs on a project basis.
For businesses that require frequent or large-scale testing, Userlytics provides custom plans with advanced features and bulk pricing options. The Enterprise plan starts at $34 per session.
Heap is a digital insights platform that automatically captures every user interaction on your website or app without the need for manual tracking.
This platform allows businesses to get a complete view of their user journey, providing insights into user behavior, conversion funnels, and engagement patterns.
Learn more: Heap alternatives.
Heap has an average user rating of 4.4 out of 5 stars based on 1,087 reviews on G2.
Heap is suitable for product managers, growth marketers, data analysts, and UX designers who want to understand user behavior without the hassle of manual tracking.
Heap supports web and mobile platforms.
Heap integrates with Salesforce, Google Analytics, HubSpot, and more, allowing you to connect your analytics data across multiple platforms.
Heap offers a range of support options, including live chat, email assistance, and a comprehensive knowledge base with detailed guides and best practices.
Heap provides a flexible pricing model that begins with a free trial for startups and small teams who need basic analytics capabilities.
For businesses that require advanced features, paid plans offer more extensive data analysis, retroactive tracking, and enterprise-level capabilities.
Custom pricing options are also available for large organizations with specific needs, ensuring that Heap scales with your business as it grows.
However, you need to contact their sales team for a direct quote.
UXCam is a mobile app analytics tool that helps businesses understand how users interact with their mobile apps.
By providing in-depth insights into user behavior through features like session recordings, heatmaps, and funnel analysis, UXCam enables teams to optimize their app’s interface and boost user engagement using quantitative and qualitative data.
UXCam has an average user rating of 4.6 out of 5 stars based on 195 reviews on G2.
UXCam is suited for mobile app developers, product managers, UX designers, and growth teams looking to gain detailed insights into user interactions within their mobile applications.
It's for businesses focused on identifying pain points, enhancing app usability, and improving overall user satisfaction.
UXCam supports both iOS and Android platforms, making it a good choice for mobile app analytics. It provides comprehensive tracking for native mobile apps.
UXCam integrates with popular tools and platforms like Google Analytics, Mixpanel, and Firebase, allowing you to combine user experience data with your existing analytics and marketing systems.
UXCam offers customer support through email, live chat, and a detailed help center with guides, tutorials, and FAQs to assist users in getting the most out of the platform.
UXCam provides a flexible pricing structure, starting with a free plan that includes basic analytics features for small teams and startups.
For more advanced capabilities, their Growth plan includes additional features like funnel analysis, crash analytics, and priority support.
Custom pricing is also available for larger businesses with specific needs and extensive data requirements.
Let’s briefly overview all the solutions we analyzed in this article.
FullSession | Userpilot | Google Analytics | Mixpanel | Tableau | Amplitude | Userlytics | Heap | UXCam | |
Session recordings | ✔ | ✔ | ✘ | ✔ | ✘ | ✔ | ✔ | ✔ | ✔ |
Heatmaps | ✔ | ✘ | ✔ | ✘ | ✔ | ✘ | ✔ | ✘ | ✔ |
Conversion funnel analysis | ✔ | ✔ | ✔ | ✔ | ✘ | ✔ | ✘ | ✔ | ✔ |
Error tracking | ✔ | ✘ | ✘ | ✘ | ✘ | ✘ | ✘ | ✔ | ✔ |
User feedback | ✔ | ✔ | ✘ | ✘ | ✘ | ✘ | ✔ | ✘ | ✘ |
A/B testing | ✘ | ✔ | ✘ | ✔ | ✘ | ✔ | ✘ | ✘ | ✘ |
Monthly pricing | $39 | $299 | Free | $24 | $35 | $61 | Pay per participant | N/A | N/A |
After reviewing all the top behavioral analysis software, FullSession is the clear winner for businesses that want to capture, visualize and analyze user behavior data.
Here's why:
For businesses that want to get deep user insights while maintaining strong privacy, FullSession has a feature-rich, reliable and secure solution.
Get a 360° View of User Behavior
Learn how to visualize and analyze all user interactions in one intuitive dashboard.
Behavioral analysis software is a must-have for any online business that wants to stay ahead.
These tools give you the power to see exactly how users interact with your website or app, helping you make smarter decisions to boost engagement and drive conversions.
Whether you're looking to fine-tune your product features, streamline the user journey, or remove conversion roadblocks, behavioral analysis software can make all the difference.
If you're serious about leveling up your user experience, we highly recommend giving FullSession a try. It combines real-time insights, powerful heatmaps, and top-notch privacy features to help you get the most out of your data.
Ready to take your user experience to the next level?
Book a demo with FullSession and see how it can transform the way you understand and optimize user behavior.
Let’s briefly answer the most common questions about behavioral analysis software.
What is a behavioral analytics tool?
A user behavior analytics solution tracks and analyzes how users interact with websites, apps, or digital products.
It helps businesses understand user behavior patterns, identify issues in the user journey, and make data-driven decisions to enhance engagement, increase conversions, and improve the overall user experience.
What are the three types of behavior analysis?
The three main types of behavior analysis are:
What is behavioral software?
Behavioral software refers to tools and platforms that collect data and analyze and interpret user actions on digital platforms like websites or apps.
It provides insights into user interactions, tracks engagement patterns, and helps identify areas for improvement in the user experience, ultimately leading to more targeted and effective business strategies.