Website visitor tracking is an essential piece in the puzzle of optimizing your website and increasing conversions. It allows you to learn more about who visits your site, where they come from, what websites refer traffic to yours, and other important information.

Website visitor tracking also helps you discover if people can find the information they need or get confused at any point in the process.

Many tools available on the market can help you with website visitor tracking. However, not all of them are useful or affordable.

We recommend you start using FullSession, our web analytics tool, which helps you build a seamless customer experience with features like session recording and replay tools, website heatmap, and customer feedback tools.

You can sign up for a 14-day free trial to test our features and use them to gather and analyze user behavioral data. To learn more, you can book a demo.

In this blog post, we will discuss the essentials of website visitor tracking and focus on free and paid tools to help you choose the right one for your needs. Let’s start with some elementary information.

What is website visitor tracking?

person typing on a laptop

Image source: Unsplash

Website visitor tracking is the process of tracking and recording user behavior. To track visitors, you need to install a tracking code on your website, which sends information about the site visitors to a third-party tool that collects statistical data and provides reporting.

Why is a website visitor tracking important?

Website tracking helps you improve your site functionality and boost the customer experience. Here are additional reasons why a website tracking tool is vital for your business.

It helps you

  1. Analyze user traffic and identify your most profitable customers
  2. Reveal which aspects of your website are causing customers to convert
  3. Focus on the product or service pages that are most likely to sell

Website visitor tracking also helps you identify any potential issues or areas you need to improve on your site.

How to track website visitors

The best way to track website visitors is by using a suitable website visitor tracking software. Your choice will depend on your target audience, industry, price budget, and analytics features that suit your needs.

As you read, you’ll learn more about the features to look out for when choosing a website tracking tool for your business.

What are the benefits of website visitor tracking?

Since we explained user behavior analytics, it’s time we get to the main point – how it can improve your online business. Here are some core benefits user behavioral analytics brings:

  1. It provides you with a deeper understanding of users visiting your website.
  2. You can see the behavior of repeat visitors and identify their preferences.
  3. You can deliver a personalized shopping experience to individual visitors.

Website visitor tracking can also help you identify potential security threats and fraudulent activity.

Are there any drawbacks of website visitor tracking software?

two women looking at a laptop

Image source: Unsplash

When choosing a website visitor tracking tool, it’s always best to understand the complete package. Some solutions will give you everything you need, while others won’t.

Here are some drawbacks of website tracking:

  • Expensive tools can waste your money if you’re unsure how they will work for your business
  • A high up-front cost can often lead to a low return on investment
  • Some web analytics tools are not GDPR compliant, which impacts user privacy

Despite these drawbacks, website visitor tracking is still valuable for understanding how people interact with your website. The good news is that plenty of free and paid tools are available to help you out.

What features should visitor tracking software include?

fullsession tools

Interactive heat maps, session recordings and replays, and user feedback allow you to track user behavior, sentiment, and interests when visiting your website. Let’s explain each of these critical features.

Mouse movement maps

Heatmaps visually represent users’ interaction with your website, web app, or landing page. You can use them to make design and usability improvements.

Scroll maps

Scroll maps track how far visitors scroll down on a page or section of your website. You can identify page areas that cause users to leave without interacting with your content.

Click maps

Click maps let you track website visitors as they navigate your website. You can spot low-engagement areas, optimize them to draw more clicks, and help customers find what they need faster.

Session recordings and replays

Session recordings and replays help you watch website visitors’ behavior in real-time and determine which website elements are popular or engaging or cause users’ frustration.

User feedback

Sometimes you need to hear what users think about their experience. With user feedback, you’ll get insightful, honest thoughts on your product features, tweaks you should implement or avoid, positive and negative points, and what you should do to improve your product.

So far, we’ve explained the basics of website visitor tracking and the features to look out for in good visitor tracking software. In the following sections, we’ll highlight the evaluation parameters and list the top 10 visitor tracking software you can start using today.

Our evaluation parameters for website visitor tracking tools

In this comparison article, we have evaluated ten website visitor tracking tools using the following parameters

  • Target audience
  • Deployment
  • Features list
  • Integrations
  • Customer support
  • Pricing
  • Pros
  • Cons

By considering the evaluation parameters above, you can be sure to select a tool that will work well for your business.

The best website visitor tracking software in 2022

There are many website visitors tracking solutions on the market, and each has its benefits and limitations. Let’s start with our list to help you make your decision faster.

1. FullSession

fullsession homepage

FullSession is a website tracking solution that helps businesses monitor and analyze how users interact with websites, web apps, and landing pages.

With FullSession, you can track visitor behavior and identify areas where they have issues to solve them and provide an exceptional digital customer experience.

Who uses it

The FullSession analytics platform is ideal for cross-functional teams, including sales and marketing teams, product teams, and UX research teams. They can seamlessly collaborate and have a smooth and productive workflow. Also, it is popular in the e-commerce industry.

Deployment

FullSession is a web-based, cloud, and SaaS website tracking tool you can deploy by adding its code snippet to your website.

Features list

FullSession allows you to make smarter business decisions. You can use it to monitor your website visits, identify strengths and weaknesses and convert more visitors into paying customers with several analytics features. Let’s throw light on each of them.

1. Session recording and session replay
fullsession session recordings

Session recording and session replay give you a clear picture of what users do on your website, including the pages they visit, the buttons they click, their text inputs, funnel drop-offs, and more.

fullsession session recording tool

With our session recording and replays, you can access analytics data such as

  1. User location and IP address
  2. The URL user visited
  3. Referrals
  4. Average time on page
  5. Total active time on page
  6. Session list
  7. Session event

You can quickly find the session recording you need or skip user inactivity while watching a session replay to save time.

2. Interactive heatmaps
fullsession interactive heatmap

Interactive heatmaps allow you to analyze user behavior to figure out the web elements they interact with and the pages they engage with the most on your site.

Our heatmap feature uses a combination of colors – red, yellow, and blue to depict the level of user engagement across various web pages and elements.

fullsession interactive heatmap data

You can also use the FullSession interactive heatmaps to filter user actions and perform the following activities

  • Preview the heatmap on different devices
  • See the URL the user visited
  • See the number of total views and total clicks
  • Watch error clicks
  • Track rage clicks
  • Monitor dead clicks
  • See the average load time on the page
  • See the average time on the page
  • Track the number of users that visited the page

You can use these analytics data to filter necessary customer actions and optimize your site functionality for better performance.

FullSession provides three types of heatmaps

  1. Click map
  2. Scroll map
  3. Mouse movement map

Let’s show you examples of each interactive heatmap.

Click map example
fullsession click map
Scroll map example
fullsession scroll map
Mouse movement map example
fullsession mouse movement
3. Advanced data segmentation
fullsession advanced data

Our advanced segmentation feature allows you to build specific user segments to quickly identify essential user actions and session recordings of significant interest.

4. Insights
fullsession insights

The FullSession insights give you a comprehensive overview of significant user activities to easily interpret user data. Its various categories help you evaluate your website performance.

Here are the major ones

  • Session playlists
  • Top users
  • Segment health
  • Key pages
  • User trends
  • Feedback trends
  • Device breakdown
  • General feedback
  • Browser breakdown
  • Top referrers
  • Screen resolution breakdown
  • Error clicks
  • Rage clicks

With this feature, you can quickly uncover hidden patterns in user behavior.

5. Customer feedback forms
fullsession customer feedback form

Our customer feedback forms help you receive real-time user feedback to understand users’ actions and sentiments about your site performance. Each customer feedback connects with a session recording, so you can watch what happened during the specific user session.

fullsession session details

You can also use our customer feedback report to analyze customer feedback and assess response details. You can see the user ID, the visited page, sentiment, comment, browser type, feedback date, and details.

fullsession customer feedback data

You can also see your overall results during a specific period.

6. Notes

FullSession notes feature helps you share comments about user activities and evaluate customer issues. You can share the analysis with your team to improve collaboration.

7. Conversions

You can monitor conversion metrics like page views, the average number of users, page load time, time to convert, etc., to determine the effectiveness of your product strategy.

You can evaluate all these features by starting a 14-day free trial. Now that we’ve explored FullSession and highlighted its various analytics features, let’s move on to what makes it unique.

What makes this tool unique

FullSession provides behavior analytics to understand users’ behavior when navigating your site. It helps you run surveys and collect user feedback to skip the guesswork and understand the motivation behind user actions. It provides advanced data segmentation to find issues with laser precision. It also doesn’t slow down your website while collecting and analyzing data.

Integrations

The FullSession platform allows you to connect with third-party apps like WordPress, Shopify, BigCommerce, and Wix.

Customer support

If you have any issues with FullSession, you can start a live chat or send us an email. You can also check out the FullSession help center or read our guides for additional information.

Pricing

FullSession offers a free trial and includes two premium packages—Basic and Business. Here are more details on each plan.

  1. The Basic plan costs $39/month and helps you monitor up to 5,000 monthly sessions
  2. The Business plan costs $149/month and enables you to analyze up to 25,000 monthly sessions.
  3. The Enterprize plan starts from 100,000 monthly sessions

The FullSession platform also provides a customized pricing package if your business has specific website analytics needs.

Pros

  • It allows you to make accurate CX analysis without slowing down your site loading speed
  • It provides advanced filtering options to identify critical events in a session faster
  • You don’t need advanced technical skills to use our analytics platform

Cons

  • Fullsession doesn’t provide a free forever plan
  • It lacks analytics features like retention tables and funnel builder

To see how FullSession works, start your free trial now or get a demo.

2. Kissmetrics

kissmetrics

Image source: G2

Kissmetrics is a product and marketing analytics platform enabling you to track and analyze visitor behavior, simplify user behavior data, and pinpoint reasons for user actions. You can recognize hidden patterns and understand your product performance.

User rating

According to Capterra, Kissmetrics scores 4.3 out of 5 based on 19 user reviews.

Who uses it

Whether in the SaaS or eCommerce industry or a product or marketing team, Kissmetrics helps you optimize your marketing and sales funnels, increase conversions, and boost customer lifetime value.

Deployment

You can start using Kissmetrics for web visitor tracking by installing its Javascript code into your website source code.

Features list

Kissmetrics offers behavioral analytics features that give you insight into your users and what they do. You can understand your audience, see how people interact with your website during each visit, and track customer behavior—before and after the conversion.

Here is the list of Kissmetrics features:

  • Dashboard
  • Populations
  • Activity report
  • Funnel report
  • People search
  • Path report by channel and marketing campaigns
  • A/B test report
  • Revenue report
  • Cohort report
  • Power report with data segmentation
  • SQL report

What makes this tool unique

Kissmetrics allows you to gain a birds eye view of your product usage. It shows you which features your customers use to compare product usage over time. This way, you can identify the product features that provide users with the most value.

Integrations

Kissmetrics allows you to connect with third-party apps like Hubspot, Slack, Mailchimp, Chargify, Optimizely, and more.

Customer support

If you have any issue with Kissmetrics, you can visit their help center or knowledge base, start a live chat or send them an email.

Pricing

Unlike other visitor behavior tracking tools, Kissmetrics offers annual subscriptions and doesn’t offer a free trial. Its premium plans are divided into three:

  1. The Silver plan costs $299/month and enables you to track 25,000 monthly users
  2. The gold plan costs $499/month and lets you track 75,000 monthly users
  3. The platinum plan offers customized pricing, so you have to contact the sales team for more information

Pros

  • It is ideal for tracking customer journeys and key performance indicators
  • Kissmetrics allows you to set up a single user ID and automatically links all of the users’ activity across browsers and devices while building smarter and more precise profiles based on their behavior

Cons

  • The cost of using the platform becomes more expensive as you scale
  • It has a high learning curve and requires intensive training to use

3. Hotjar

hotjar

Image source: G2

Hotjar is a user behavior tracking tool that helps businesses understand user behavior via session recordings, heatmaps, surveys, form analytics, and website feedback forms.

It is a web-based analytics tool that helps you collect data about visitors’ engagement with your website and identify any usability issues.

User rating

According to Capterra, Hotjar scores 4.7 out of 5 based on 449 user reviews.

Who uses it

Hotjar is primarily made for UX designers, UX researchers, data analysts, digital marketing, and product teams.

Deployment

Hotjar is a cloud, Saas, and web-based platform, and you can deploy it by installing its Javascript code into your site source code.

Features list

With features like heatmaps and visitor recordings, businesses of all sizes can use Hotjar to track users, leverage data, generate leads, see how many visitors convert on their website, and boost sales.

If you choose Hotjar, you will get the following features:

  • Heatmaps
  • Session recording and replay
  • Conversion funnels analytics
  • Form analytics
  • User feedback polls
  • Incoming feedback
  • Surveys
  • User testing recruitment

What makes this tool unique

Hotjar allows you to uncover hidden user actions and your users’ objections to your website functionality. It helps you skip the guesswork and see the product features your users engage with, including how they click, scroll, and tap across various web pages.

Integrations

Hotjar integrates with popular marketing tools like Slack, HubSpot, Zapier, and more.

Customer support

If you have questions about Hotjar, you can head to the help center for answers. You can also fill out a ticket if you need faster assistance, read documentation, or useful guides on their official website.

Pricing

Hotjar currently offers a free basic plan that allows you to track up to 1,050 sessions per month. To improve your conversion rates, you’ll need to upgrade to the paid plan—Observe and Ask.

The Observe plan lets you track and analyze user behavior data using heatmaps and session replay. It includes:

  • Basic plan—costs $0 and enables you to track up to 1050 sessions/month
  • Plus plan—costs $48/month and gives you access to 3,000 sessions/month
  • Business plan—starts from $80/month and allows you to track and analyze up to 500 daily sessions
  • Scale plan—offers customized pricing and enables you to visualize daily session recordings

The Ask plan helps you understand how your users feel and what they have to say about your site performance via the user feedback tool. It includes:

  • Basic plan—costs $0 and gives you access to 20 monthly responses
  • Plus plan—costs $48/month and enables you to receive 250 monthly responses
  • Business plan—starts from $64/month and allows you to collect up to 500 monthly responses
  • Scale plan—offers customized pricing and gives you access to unlimited monthly responses

Although Hotjar allows you to use its features via its free version, it still has some benefits and limitations. Let’s explore some of the pros and cons of this event-tracking tool.

Pros

  • It has a low learning curve
  • It provides real-time visitor tracking

Cons

  • It doesn’t let you track visitor data on mobile apps
  • You have basic customization options for your surveys
  • It slows down your website while collecting data

How other solutions compare to Hotjar?

Want to learn more about Hotjar and see how it compares to other user behavior tools? Check out our comparison articles

  1. Hotjar review
  2. Hotjar alternatives
  3. Hotjar vs Crazy Egg
  4. Lucky Orange vs Hotjar
  5. Hotjar vs FullStory
  6. Hotjar vs Crazy Egg vs Mouseflow vs FullStory
  7. Hotjar vs Google Analytics
  8. Hotjar vs Microsoft Clarity
  9. Hotjar vs Inspectlet
  10. Hotjar vs Mixpanel vs Clicktale
  11. Smartlook vs Hotjar
  12. Decibel Insight vs Hotjar

4. Mixpanel

mixpanel

Image source: G2

Mixpanel is a product analytics platform that helps you monitor and analyze how users engage and convert in real-time. It enables you to track conversions, build funnels, visualize user flows and create cohorts.

User rating

According to Capterra, Mixpanel scores 4.5 out of 5 based on 105 user reviews.

Who uses it

Mixpanel is primarily made for product and digital marketing teams.

Deployment

You can deploy Mixpanel by adding its code snippet to your website.

Features list

Mixpanel provides various analytics features like

  • Conversion tracking
  • Customer journey mapping
  • Funnel analysis
  • Multivariate testing
  • Predictive analysis

What makes this tool unique

With Mixpanel, you can identify the users that actively engage with your product and those that don’t. It helps you understand the product features that provide the most value and measure the right performance metrics.

Integrations

Mixpanel integrates with third-party apps like AB tasty, Chameleon, AWS, and more.

Customer support

Mixpanel provides support via email and a knowledge base.

Pricing

Mixpanel offers a free plan and two premium pricing packages – Growth and Enterprise

  1. Free plan: allows you to track 100k users/month
  2. Growth: starts at $25/month and enables you to build a plan that suits your analytics needs
  3. Enterprise: offers a custom pricing structure

Now that we’ve covered the pricing plans for Mixpanel, let’s move on to its pros and cons.

Pros

  • It provides a central analytics platform where you can track and analyze the actions of mobile and website users
  • It is easy to set up and deploy

Cons

  • Customer segmentation lacks advanced functionalities
  • The UI is not ideal for a non-technical audience

Read our article on Mixpanel alternatives to understand how it compares to other platforms.

5. Smartlook

smartlook

Image source: G2

Smartlook allows you to track and analyze user behavioral data on your website and mobile apps. It combines quantitative and qualitative analytics features to help you visualize user actions and how they interact with various product features and site elements.

User rating

According to Capterra, Smartlook scores 4.7 out of 5 based on 130 user reviews.

Who uses it

The Smartlook platform is designed for SMBs, e-commerce brands, web design agencies, UX, marketers, and product teams.

Deployment

Smartlook is a cloud, SaaS, and web-based platform that you can deploy by installing its code snippet on your site.

Features list

Smartlook provides a wide range of analytics features for tracking website visitors and users. Here are the major ones

  • Heatmaps
  • Session recordings
  • Event tracking
  • Funnel analysis

What makes this tool unique

Smartlook provides a funnel feature that allows you to monitor user journeys and identify funnel drop-offs to optimize user flows and improve conversion rates. It can also track user actions like button clicks, page visits, and more.

Integrations

The Smartlook platform integrates with popular platforms like Segment, Slack, Zapier, Hubspot, and more.

Customer support

Smartlook provides support via email and chat.

Pricing

Smartlook provides a free version and three premium plans. Here are more details on each plan:

  1. Free plan: allows you to track 1500 sessions/month
  2. Startup: starts at $39/month and enables you to track 5000 sessions/month
  3. Business: starts at $111/month and allows you to track 15,000 sessions/month
  4. Enterprise: provides custom pricing, so you have to contact the sales reps for more information

Pros

  • It can automatically record user events on your site
  • You can use its session recording feature to analyze user behavior and quickly resolve bugs

Cons

  • The price can get expensive as you scale
  • It lacks a feedback widget that you can use to collect user feedback

Read our article on Smartlook alternatives to see how it compares to other platforms.

6. Woopra

woopra

Image source: G2

Woopra is a product analytics solution that allows you to go beyond traditional analytics to analyze customer journeys and understand how every touchpoint impacts the CX to drive business growth.

User rating

According to Capterra, Woopra scores 4.3 out of 5 based on 11 user reviews.

Who uses it

The Woopra platform covers the needs of the product, support, marketing, and sales teams.

Deployment

Woopra is a cloud, SaaS, and web-based platform that you can deploy by adding its Javascript code into your site’s source code.

Features list

Woopra provides marketing and product analytics features like

  • Customer segmentation
  • Predictive analytics
  • Cohort reports
  • Campaign attribution

What makes this tool unique

Woopra provides retention features that allow you to analyze how long users engage with your product features to reduce churn. You can also measure user actions and identify the events that drive growth.

Integrations

Woopra integrates with third-party apps like ActiveCampaign, Azure, Drift, Hubspot, Mailchimp, Segment, and more.

Customer support

You can get support from Woopra via email, FAQs, knowledge base, and phone.

Pricing

Woopra provides a free version that allows you to track 500K customer actions per month. As for its paid plans, they include

  1. Startup – costs $349/month and enables you to track 1 million user actions per month
  2. Pro – costs $999/month and provides access to 5 million actions/month
  3. Enterprise – offers a custom price and provides access to 50+ million actions/month

Pros

  • It provides real-time analytics information
  • It has a simple and intuitive user interface

Cons

  • It lacks analytics features like session recordings, heatmaps, feedback widgets
  • It has some bugs that make its pages slow to load sometimes

7. Google Analytics

google analytics

Image source: Neil Patel

Google Analytics is a free web analytics tool. It lets you track where your visitors are coming from, how they’re interacting with your website, and what content on your website is most popular.

User rating

According to Capterra, Google analytics scores 4.7 out of 5 based on 7287 user reviews.

Who uses it

Google Analytics is a popular solution for retail, healthcare, hospitality, real estate, computer software, IT and services, automotive, marketing, and advertising.

Deployment

You can start using Google Analytics by installing its code snippet on your website.

Features list

You can use Google Analytics for website traffic tracking and looking into demographic data such as your audience’s location, device, and language.

There are many features that Google Analytics provides, but we’ll focus on the most important ones.

  • User and conversion modeling
  • Audience reports and demographics
  • Advertising reports
  • Acquisition reports
  • Behavior reports
  • Conversion reports
  • User flow reporting
  • Funnel analysis
  • Predictive analysis
  • Data access, filtering, manipulation, and segmentation
  • Visualization and monitoring

What makes this tool unique

Google Analytics provides a clear understanding of the results of your marketing activities. It offers many customization options for visualizing reports, changes in user behavior, and website content.

Integrations

Google Analytics integrates with popular marketing tools like WordPress, Facebook, Shopify, Zendesk, and more.

Customer support

Google Analytics offers a range of useful articles and guides to help you better understand how your visitors use your site. Also, if you have any issues with your Google Analytics account, you can start a live chat or send an email to customer support.

Pricing

Google Analytics is a free service. You need an email address and a password to start using it. However, you can also use an existing Google account if you already have one.

The Google Analytics 360 is a premium version of Google Analytics. Large businesses use it for $150,000/year.

Pros

  • You can create custom reports or see traffic data in real-time
  • It’s great for basic data tracking

Cons

  • Google Analytics has a high learning curve
  • It lacks advanced features, such as user behavioral data

Read our Google Analytics vs Amplitude comparison to see the differences between these platforms.

8. Adobe Analytics

adobe analytics

Image source: G2

Adobe Analytics is a marketing and web analytics platform that helps you capture and analyze data to discover hidden patterns in customer behavior and evaluate marketing activities to understand the impact on the user experience.

User rating

According to Capterra, Adobe Analytics scores 4.5 out of 5 based on 196 user reviews.

Who uses it

Adobe Analytics is primarily made for various online businesses, including e-commerce, retail, healthcare, financial, high-tech, and marketing brands.

Deployment

Adobe Analytics is a cloud, SaaS, and web-based platform, and you can deploy it by adding a code snippet to your site.

Features list

Adobe Analytics provides visitor tracking features that enable you to monitor the impact of every customer interaction. Some of its core features include:

  • Customer journey mapping
  • Campaign analytics
  • Multi-touch attribution
  • A/B testing
  • ROI tracking

What makes this tool unique

Adobe Analytics provides predictive analytics features that help you track your marketing activities and get a clear picture of the customer journey.

Integrations

Adobe Analytics allows you to connect with popular apps like Slack, MailChimp, Hubspot, and more.

Customer support

Adobe Analytics provides support via email, knowledge base, FAQ, and forum.

Pricing

The Adobe Analytics platform provides three pricing plans – Select, Prime, and Ultimate. However, its website doesn’t give a transparent price structure, so you have to contact the sales team for more information.

Pros

  • It allows you to customize analytics information and data collection
  • It helps you to gain insights into your customer base and how their activities impact your bottom line

Cons

  • It has a high learning curve and can be complex to use
  • The Adobe Analytics platform can be expensive, especially for small businesses

9. Matomo

matomo

Image source: G2

Matomo is a web analytics platform that helps you understand how individual visitors interact with your web elements and content so you can identify gaps in your site performance.

User rating

According to Capterra, Matomo scores 4.9 out of 5 based on 43 user reviews.

Who uses it

Matomo is a good solution for development, marketing, support, and sales teams in companies of all sizes. It is popular in government agencies, financial and educational institutions, digital and media agencies, nonprofits, retail, and healthcare.

Deployment

You can integrate the Matomo features into your site by adding its Javascript code to your website.

Features list

The Matomo platform is open source and has the following features:

  • Heatmaps
  • Session recordings
  • Funnels
  • A/B testing
  • Form analytics
  • Visitor profiles
  • Enhanced SEO
  • Tag manager
  • Custom reporting
  • Event tracking
  • Custom dimensions
  • Email reports
  • Integrations with more than 100 third-party tools

What makes this tool unique

Matomo focuses on going beyond most traditional website analytics tools by providing 100% data ownership. Unlike Google Analytics which leverages user data for advertising purposes, Matomo users can perform analytics without worrying about user data being used for marketing purposes.

Integrations

Matomo can integrate with over 100 third-party apps like WordPress, Drupal, Magento, WooComerce, Joomla, and more.

Customer support

If you have any issues with Matomo, you can email them, read their user guides, visit the FAQ section or discuss with other users on the forum.

Pricing

Matomo is a free and open-source analytics platform if you host it on your servers. If you want to use Matomo hosted on their servers, you must pay 19EUR/month.

Pros

  • You can use Matomo to monitor websites, mobile apps, intranet portals, and intranet websites
  • It has some unique features, such as real-time visitor details, e-commerce analytics, visitor profile, and real-time visitor maps

Cons

  • Matomo collects too much analytics. It can be overwhelming
  • Their website has a bad UI, so it doesn’t provide an exceptional user experience

10. Clicky

clicky

Image source: Getapp

Clicky is a real-time analytics solution that helps businesses track and analyze website traffic and marketing campaigns, conduct split tests, and evaluate web performance.

With Clicky, you can identify website traffic sources and find relevant visitor sessions and Javascript events.

User rating

According to Capterra, Clicky scores 4.0 out of 5 based on one user review.

Who uses it

Clicky is designed for small and mid-sized online businesses across various industries like marketing, product development, e-commerce, and more.

Deployment

You can deploy Clicky by installing its code snippet into your site source code.

Features list

Clicky provides analytics features that help you monitor key website statistics. Some of its main features include:

  • Conversion tracking
  • Heatmaps
  • Advanced segmentation
  • Real-time monitoring
  • Campaign management
  • Referral tracking
  • Pageview tracking

What makes this tool unique

The Clicky platform provides a spy feature that helps you to identify precisely where your web visitors are coming from. It also allows you to set and track conversion goals to improve your sales and marketing efforts.

Integrations

Clicky lets you connect with popular platforms like WordPress, Drupal, Joomla, Django, and more.

Customer support

You can contact the customer support team via email if you have any issues with Clicky. The Clicky platform also provides a knowledge base and forum where you can get answers to your questions.

Pricing

Clicky provides a free plan that allows you to track one website. Its paid plans are divided into four, including a 21-day free trial. Here are more details about its pricing structure.

  1. Free plan – enables you to track one website
  2. Pro plan – costs $9.99 and lets you track 10 websites
  3. Pro plus – costs $14.99 and allows you to track 10 websites
  4. Pro platinum – costs $19.99 and enables you to track 30 websites
  5. Custom – offers a customized pricing option and lets you track up to 1000 websites

Now that we’ve highlighted the various pricing plans for the Clicky platform, let’s move on to its pros and cons.

Pros

  • The platform is easy to set up and use
  • It has versatile features that help you to analyze website traffic in real-time

Cons

  • Scaling can get expensive if your web traffic increases
  • The UI is outdated and needs more visualization options

So far, we’ve evaluated the functionality of the Clicky platform. In the next section, we’ve prepared a table that summarizes the various features of all the web visitor tracking tools we covered in this article.

Visitor tracking tools: A short overview

This section summarizes the features of the tracking software we explained above.

FeaturesFullSessionKissmetricsHotjarMixpanelSmartlookWoopraGoogle AnalyticsAdobe AnalyticsMatomoClicky
Real-time Session recording
✔

✔

✔

Funnel analysis

✔

✔

✔

✔

✔

✔

Conversion tracking
✔

✔

✔

✔

✔

✔

✔

✔

✔

✔

Behavioral analytics
✔

✔

✔

✔

✔

Customer segmentation
✔

✔

✔

✔

✔

✔

✔

✔

✔

✔

A/B testing

✔

✔

Customer journey mapping

✔

✔

✔

✔

 

 

Dynamic heatmaps
✔

Free version

✔

✔

✔

✔

✔

✔

✔

✔

✔

Free trial
✔

✔

✔

✔

✔

✔

✔

✔

✔

User fedback
✔

✔

Insights
✔

✔

✔

✔

✔

Website visitor tracking software: Our verdict

A positive customer experience is essential to the success of any business. How customers view your business, products, or services directly impacts their willingness to spend money with you.

It is why you must choose a suitable website analytics software to track how users interact with your site so you can improve the customer experience.

We consider FullSession as the best website visitor tracking tool on this list. It provides a wealth of user data and behavior-tracking tools such as session recordings and replays, three types of interactive heatmaps, website feedback forms, and reports.

What’s best, it doesn’t slow your website down and protects the privacy of your users in the process.

Try FullSession for free

You can try FullSession for free for 14-days to evaluate all features.

You can sign up today and learn how to use our analytics features to conduct web analysis. You can also request a demo if you need more information.

FAQs about website visitor tracking tools

Here are some answers to frequently asked questions on visitor tracking tools.

How can I track web visitors?

The FullSession six-step process is simple and quick. Here’s how it works:

  1. Create your free account
  2. Add information such as your first and last name
  3. Place the URL of your website or web app in the empty field
  4. Choose where to install FullSession
  5. Get your Recording code or User ID code
  6. Verify the installation
  7. Invite your team

That was easy! You can start with website visitor tracking in only a few minutes.

Can you track someone who visits your website?

You can track your visitors with good website visitor tracking software such as FullSession.

What is the best software for website visitor tracking?

There is no universal answer to this question, as each business and website is unique, but there is a solution that will help you take your website performance to the next level.

We recommend you start using FullSession, our advanced website visitor tracking solution that provides all the features you’ll need to see how your visitors interact with your website. Sign up today.

Who can use website visitor tracking tools?

Marketing and product teams, sales teams, UX designers, and UX researchers use website visitor tracking tools as a part of their work process.

How do website visitor tracking and web analytics differ?

Website visitor tracking relies on a web visitor tracking tool to collect user behavioral data. In contrast, website analytics is the process of analyzing how users behave on your website.

What website visitor activity should you track?

You need to monitor every aspect of your customer journey, from their initial interest in your brand to their eventual decision to make a purchase or use your services.

What happens during website visitor tracking?

Website visitor tracking logs user activities and interactions with your website. User behavioral analytics data is categorized into segments, device type, browsing history, and more.

Is website visitor tracking GDPR compliant?

It depends on your website tracking strategy. If you collect the personal information of your website visitors and you haven’t already made changes to your privacy policy, it’s time to check in with your team and see what steps you need to take to make your site GDPR compliant.

 

woman smiling and holding paper text balloons
A Step-by-Step Guide to Customer Feedback Management

How you manage customer feedback will dictate how well you can meet customer expectations and increase their overall satisfaction. However,...

person looking at customer analytics on a laptop
The Power of Real-Time Customer Analytics

Customer behavior moves too fast for traditional analytics to be effective. These days, you need to analyze touchpoints in real-time...

woman smiling and showing thumbs up
5 Simple Steps of Customer Satisfaction Analysis

Unsatisfied customers don't just mean you're missing out on sales. They can also lead to negative feedback–and, therefore, a negative...

a hand holding three smiley faces
8 Best CX Tools for an Unbeatable Customer Experience

The customer experience will ultimately define the success of your business. Provide an awesome experience, and your prospect will likely become...

women shopping
7 Best Customer Retention Software of 2024

Behind every successful business is a loyal customer base that keeps coming back, leaves positive reviews, and recommends the brand...