Category: UX\UI Research

The hardest part of creating a website is making it user-friendly and including relevant content that resonates with your customers’ needs. Statistics show that 88% of online consumers won’t return to a website after only one bad experience.

Web analytics tools can help you better understand user behavior when browsing your website and provide actionable insights you can use to improve your product’s performance. Two popular user testing tools are UserZoom and UserTesting.

UserZoom gathers in-depth user feedback through surveys, usability testing, and interviews. However, setting up and analyzing is complex and time-consuming. UserTesting provides real-time user feedback via video recordings but can be costly for small businesses.

In this article, we’ll explore the key features, strengths, and limitations of these two tools to help you understand which one might best fit your needs.

We will also present a more comprehensive alternative–FullSession. It offers session recordings and replays, interactive heatmaps, customer feedback forms, funnels and conversions, and error analysis to help you pinpoint customer issues, solve them, and create a product that provides an exceptional user experience. 

To see how it works, book a demo today.

Key Takeaways

1. UserZoom is suitable for comprehensive quantitative testing. Its features, such as live interviews, usability testing, and surveys, make it ideal for product design and development.
2. UserTesting focuses on qualitative data with video recordings and real-time user insights. It’s beneficial for identifying usability problems and understanding user perceptions.
3. FullSession is a better option overall because you get access to all the tools you need to understand user behavior and test your website’s effectiveness. It offers session recordings, interactive heatmaps, customer feedback, error tracking, and funnel and conversion optimization tools to analyze and improve user experience efficiently. Book a demo to see it firsthand. 
4. FullSession offers transparent pricing starting at $39/month for tracking up to 5,000 sessions, with all key features and unlimited heatmaps. Plus, you’ll get a 20% discount on annual plans. UserZoom and UserTesting require direct contact for pricing information.

Before we compare UserZoom and UserTesting, let’s discuss FullSession and how it can help you optimize your website’s features.

What is FullSession?

FullSession is a user behavior analytics software for measuring, monitoring, analyzing and optimizing the effectiveness of your website, web app, or landing page.

Thanks to its features, you can better understand how the users interact with your product and make business decisions based on qualitative and quantitative data.

Here’s a closer look at how FullSession can benefit your business:

• Real-time session recording: See customer interactions as they happen, giving you immediate insights into how users engage with your site.
• Advanced filtering options: Quickly find specific user actions and events with smart filters, making your analysis a breeze.
• Dynamic element tracking: Improve engagement by better understanding how users interact with dynamic elements on your site.
• Heatmap analysis: Track clicks, mouse movements, and scrolls to see where users are most active—all without slowing down your site.
• Customer feedback tools: Collect direct insights from your audience with surveys like NPS and CSAT, right on your site.
• Integrated user feedback: Connect user feedback directly to session recordings for a complete picture of what’s working and what’s not.
• Funnels and conversions: Dive into your conversion funnel to see what’s driving success and where you can make improvements in the user journey.
• Error analysis: Spot and fix issues that impact user experience, from error clicks to network problems, to keep your site running smoothly.
• Data privacy compliance: Keep user data secure and meet GDPR, CCPA, and PCI standards while automatically excluding sensitive information from recordings.

Want to see it in action? Book a demo today and discover how FullSession can help transform your website’s performance.

What is UserZoom?

UserZoom, the platform previously known as Validately and is now part of UserTesting, is a well-known brand in the user testing market.

Image source: G2

You can use the solution to test applications, websites, prototypes, and wireframes. You can carry out interviews, conduct surveys, and usability tests. You can also do card sorting, tree testing, and click testing, among other things.

UserTesting acquired UserZoom in 2023, but you can use both platforms separately.

What is UserTesting?

UserTesting is a platform for testing website or app functionality. It focuses on video recordings and human insights to help you understand users’ authentic experiences when interacting with your product.

Image source: G2

The researchers can observe user reactions to your website or app in real time. They can study facial expressions, emotions, body language, and tone of voice.

UserTesting allows a good deal of customization. You can create specific questions and tasks and define test groups. You can carry out the tests with members of the UserTesting Contributor Network or invite your test participants. 

With UserTesting, you can gather, analyze, and draw conclusions from data—it provides transcripts, metrics, and visualizations.

UserZoom vs UserTesting: How They Compare And Contrast

We’ve introduced you to the tools outlined in this article. Now, let’s see how they compare. We’ll consider available features, user ratings on popular review platforms, deployment, integrations, languages, pricing, and customer support. We will also examine typical use cases.

We’ll also highlight how FullSession compares to these tools.

UserZoom vs UserTesting: Basic differences

The main difference between these tools is that they serve different purposes or, at the very least, have different focus. 

UserZoom helps you conduct full-scale user research and detect issues with the user experience. UserTesting, on the other hand, concentrates on website functionality. 

UserZoom focuses on quantitative testing, which evaluates website usability and customer experience. It’s a complex platform that offers different research methodologies and test types. The downside is that some businesses probably won’t need such a comprehensive tool, and learning to use it might take some time. 

UserTesting is a more straightforward solution. It’s a good option for product teams that need qualitative data. You can collect video-based human insight, conduct tests, assign specific tasks, and watch how users complete them. This helps you evaluate how users perceive your product.

If you’re looking for a balanced solution that combines ease of use with powerful insights, FullSession could be the perfect fit. It offers a comprehensive set of tools, including real-time session recordings, heatmaps, funnels and conversions, error analysis, and customer feedback integration, allowing you to analyze both quantitative and qualitative data. 

FullSession is designed to be user-friendly while providing the depth needed to optimize your website and enhance the user experience.

Session recordings

For instance, FullSession allows you to watch recordings of real users interacting with your product—not just test participants who look like your target audience.

Thanks to this feature, FullSession provides more value than the competition. It’s also easier to use because you don’t have to waste time finding participants and carrying out tests. You can conduct research at your own pace and have all user data in one place.  

FullSession helps you spot issues on your website quickly. If users have a negative experience with your product, they can leave feedback, and you can watch session recordings to identify user frustrations and fix them quickly.

UserZoom vs UserTesting: User ratings

UserZoom has a 4.2 score on G2 based on 140 reviews. It has a 4.4 rating on Capterra, but there are only ten reviews in this case. 

UserTesting’s rating on G2 is slightly higher—4.5, based on 685 reviews. Its score on Capterra is slightly lower, at 4.5, based on 127 reviews.

UserZoom vs UserTesting: Use cases

Both UserZoom and UserTesting are used by UX researchers, UX designers, marketers, and product managers for UX testing. UserTesting also lists executives and product teams. 

UserZoom is used in technology, finances, retail, travel, healthcare, gaming, and gambling. Some government entities also employ it.

UserTesting is also popular in many industries mentioned above but adds others to the list, such as communications, non-profit, media and entertainment, automotive, manufacturing, and education. 

However, FullSession stands out as the best option if you’re in the eCommerce sector. It’s specifically designed to enhance eCommerce websites by providing deep insights into user behavior through session recordings, heatmaps, conversion funnel analysis, error tracking, and integrated customer feedback. 

FullSession helps you optimize the shopping experience, boost conversions, and ensure your site meets customer expectations.

Heatmaps

Take this feature for example. Instead of identifying general issues in session recordings, you can use our advanced filtering feature to segment them and pinpoint specific problems your users have. 

The recordings show how users navigate the website and track where they click. You can also check how much time they spend on the website overall and compare it to the average time. FullSessions offers you the option to speed up the recordings and skip periods of inactivity.

Heatmaps allow you to see which website elements get the most attention from your users and which don’t. Thanks to this, you’ll be able to address areas that need improvements. With FullSession, you can do all that in real time—you don’t need to wait for the data to be processed.

FullSession has three different maps to choose from:

• Click map: Visualizes where users click on your website, highlighting popular and underutilized areas.
• Mouse movement map: Tracks mouse movements to show how users navigate and interact with different elements.
• Scroll map: Displays how far users scroll down a page, helping identify if critical content is being seen or ignored.

UserZoom vs UserTesting: Deployment

Both UserZoom and UserTesting are web applications. To use them, you have to register on their websites and log in to your account.

On the other hand, deploying FullSession is easy. Simply go to Settings > Data Capture and Privacy > FullSession Setup to get the snippet, then paste it into the <HEAD> section of your website’s code or CMS. The snippet automatically captures all user interactions without slowing down your site. 

For privacy, you can exclude sensitive data by setting up exclusions under Settings > Data Capture and Privacy > Privacy. Once set up, sessions will appear in your dashboard and be ready for analysis.

UserZoom vs UserTesting: Features

What makes these research tools tick? Let’s take a look at the key features of each user testing tool.

As you can see, UserZoom and UserTesting are more focused on gathering detailed insights through testing. FullSession, on the other hand, gives you all the tools you need to understand user behavior from a more holistic perspective. Here are other notable features:

Customer feedback

You can use our software to ask your participants what problems they have and what frustrates them. 

FullSession offers on-page surveys. You can customize branding elements and add questions such as open-ended, multiple-choice questions, etc. The FullSession interactive feedback widget also includes a scoring scale.

Our customer feedback widget allows you to gather data and analyze individual feedback by replaying user sessions to see how users’ words relate to their actions.

Thanks to the FullSession search options, you can always jump to a specific session recording to get more details. This allows you to fix these issues and improve the customer experience. 

Insights

FullSession will give you insights that provide a comprehensive analysis of the visitors’ behavior on your website. This feature will allow you to detect any friction points that may cause problems. As a result, you’ll be able to reduce unnecessary funnel dropouts and positively affect conversion rates.

You can access the essential data directly from the dashboard. Customer insights are divided into three categories:

User engagement

• Median scroll depth by device
• Page load speed by browser
• Session playlist
• Top users
• User trends
• Breakdowns (based on device, browser, and screen)

User experience

• Event per session
• Session length
• Active time
• Feedback data
• Top pages
• Clicks analytics
• Error analytics
• Slowest pages (pages, landing pages, and exit pages)

Marketing channels

• UTM analytics
• Top referrers

Conversion funnel analysis

The FullSession funnels and conversions feature is like having a magnifying glass on your user journey. It helps you see how users move through your funnel, where they’re dropping off, and which steps drive conversions.

You can dive into trends over time, spot what’s working, and fix what’s not. Plus, it breaks down performance by user segments so you can tailor your strategies. Whether you’re tracking engagement or comparing time periods, this tool helps you fine-tune the user experience and maximize conversions.

Let’s say you’re analyzing your purchase process using the FullSession conversion funnel feature. You set up the funnel to track key steps: Product View, Add to Cart, Checkout, and Purchase Confirmation. The funnel shows how many users complete each step and where they drop off.

For instance, if many users drop off at the Checkout step, you can use session replays and error analysis to see what’s going wrong—maybe a complicated form or a payment issue. Identifying and fixing these problems can reduce drop-offs and increase conversions in one test.

Error tracking and analysis

This feature is like your digital safety net, tracking everything from error clicks, network hiccups, and console errors to uncaught exceptions and error logs. With tools like session replays and error click maps, you can see exactly what went wrong and where.

Plus, you can monitor trends over time, segment errors by user group, and get real-time alerts via Slack, keeping your app reliable and your users happy.  

UserZoom vs UserTesting: Languages

UserZoom is available in English, German, and Spanish languages. UserTesting supports the same languages, but it doesn’t include Spanish.

FullSession is available in English, Arabic, and French.

UserZoom vs UserTesting: Integrations

You can integrate UserZoom and UserTesting with Slack, Jira, Trello, and more. Recent integrations also include Microsoft Entra for SSO (Single Sign-On), which facilitates secure and seamless user access.

UserTesting additionally offers integrations with Adobe XD, Google Calendar, Outlook Calendar, Qualtrics, and more.

Thanks to open APIs and modern webhooks, FullSession integrates with major third-party tools, including Wix, WordPress, BigCommerce, and Shopify.

UserZoom vs UserTesting: Support

The UserZoom website has a help center. The company also offers a UserZoom Academy, a collection of helpful articles about UX testing. You can contact UserZoom via phone or email. 

UserTesting offers a customer help section. You can contact the company via phone, e-mail, Twitter, Facebook, LinkedIn, and Instagram. They also provide extensive support resources, including a knowledge base, community forums, and UserTesting University for training and development.

FullSession offers top-notch customer support to help you get the most out of the platform. Whether you’re just starting or need help with advanced features, their team is available via live chat, email, and a detailed knowledge base. 

UserZoom vs UserTesting: Pricing

UserZoom offers two basic plans: Quick Start and Enterprise. The first one is best for individuals and small teams. Features include qualitative research methods, automated transcription, video analysis tools, and self-service knowledge base.

The second option is designed for cross-collaborative teams. It includes all Quick Start features plus quantitative methods (card sorting, tree testing, click testing, surveys), global participant recruitment, a dedicated research partner, and advanced security options.

UserTesting offers three subscription tiers:

1. Essentials: Provides access to basic features suitable for collecting user feedback.
2. Advanced: Includes more tools for comprehensive test creation and research, such as mobile testing and advanced demographic targeting.
3. Ultimate: Geared towards large companies, offering high security and advanced analysis features.

Unfortunately, you’ll need to contact the companies directly to get pricing information, as it isn’t available on their websites.

FullSession offers a 14-day free trial and three paid plans: Starter, Business, and Enterprise. A yearly subscription can save you up to 20%!

Here are more details on each plan.

1. The Starter plan costs $39/month or $32/year and allows you to monitor up to 5,000 monthly sessions
2. The Business plan costs $75/month or $60/year and helps you to track and analyze up to 100,000 monthly sessions
3. The Enterprise plan has custom pricing and offers customizable sessions plus full access to all features.

If you need more information, you can get a demo.

Why Choose FullSession Over UserZoom and UserTesting?

FullSession is a comprehensive yet user-friendly behavioral analytics platform packed with valuable features designed to optimize your website’s performance. Thanks to our advanced filtering options and broad analytic tools, you can easily watch session recordings of real users and quickly filter through data—all on a single, intuitive platform.

With FullSession, you can track dynamic elements in real time, giving you precise insights into user behavior. Our real-time, interactive heatmaps offer up-to-date data without slowing down your site, and the customer feedback feature provides instant visual insights into the elements that frustrate your users.

We prioritize user privacy by allowing you to exclude sensitive data from recordings, ensuring GDPR, CCPA, and PCI compliance and high security. Plus, FullSession is designed to manage extensive datasets efficiently, quickly revealing key insights to help you optimize conversion rates. You can also limit tracking to your site, preventing any misuse of data.

FullSession facilitates cross-team collaboration, unifying efforts on one platform and providing pricing transparency with customizable plans that scale with your business. 

Ready to see how FullSession can enhance user satisfaction on your website? Book a demo today.

FullSession Pricing Plans

The FullSession platform offers a 14-day free trial and three paid plans: Starter, Business, and Enterprise. A yearly subscription can save you up to 20%!

Here are more details on each plan.

4. The Starter plan costs $39/month or $32/year and allows you to monitor up to 5,000 monthly sessions
5. The Business plan costs $75/month or $60/year and helps you to track and analyze up to 100,000 monthly sessions
6. The Enterprise plan has custom pricing and offers customizable sessions plus full access to all features.

If you need more information, you can get a demo.

UserZoom vs UserTesting: Final Words

The simple truth is that people aren’t going to use products—even potentially groundbreaking ones—that they find challenging and cumbersome. You need to test websites or apps to ensure they are easy to use. They need to provide valuable features to solve users’ issues.

The only effective way is through specialized tools such as FullSession. This cost-effective solution offers the best mix of features—great session recordings, powerful analytical tools, insights, real-time, interactive heatmaps, and new features like conversion funnel and error analysis.

We have whatever you need to identify potential issues with your product and make your customers happy. 

If you want to evaluate FullSession yourself, book a demo today!

FAQs About UserTesting vs UserZoom

What is user testing?

User testing helps businesses understand how real users interact with their digital products, such as websites and apps. It involves observing your own users as they complete tasks, gathering feedback, and identifying pain points to improve usability and overall user experience.

Is UserZoom the same as UserTesting?

No, UserZoom and UserTesting are distinct platforms, but they have merged under the UserTesting brand to offer comprehensive UX research and usability testing tools.

Is UserZoom any good?

Yes, UserZoom is highly regarded for its robust UX research capabilities, offering both qualitative and quantitative testing methods.

Did UserTesting buy UserZoom?

Yes, UserTesting acquired UserZoom, and they now operate as a combined entity under the UserTesting brand.

What’s better than UserTesting and UserZoom?

UserTesting helps market research teams make data-driven decisions to improve the customer experience, but it’s not perfect for everyone. Alternatives or complementary apps to UserTesting include platforms like FullSession, Optimal Workshop, and Lookback. You can find more alternatives in our comparisons of Mouseflow vs VWO, Hotjar vs FullStory, and Lucky Orange vs Hotjar or Hotjar alternatives.

Who should use FullSession?

FulSession offers an intuitive platform for project management teams, product managers, prototype testing teams, customer service teams, marketing professionals, and more.

Mohamed Sehwail

Mohamed oversees operations and finance at FullSession and has contributed to the company’s UX analytics knowledge base.

fullsession.io

Providing a relevant and meaningful user experience is essential for any website, but defining what makes up a good user experience can be challenging.

Luckily, UX analytics tools can help you better understand user behavior so you can know exactly what kind of UX to offer your users. 

We created FullSession after thorough research of other UX testing tools on the market. It helps improve the user journey and overall product performance via interactive heatmaps, session recordings, customer feedback forms, conversion funnel analysis, and error tracking.

With this article, we will help you learn more about UX analytics and show you 11 ways you can use UX analytics tools to reach your goals. First, let’s cover the basics.

What Is a UX Analytics Tool?

A UX analytics tool gathers data on user activity, analyzes that data, and provides reports to help you better understand the user experience. It enables you to optimize your products according to users’ evolving needs.

It also helps product teams identify what works and doesn’t, providing clear indicators and benchmark results. These insights can be great for determining the effectiveness of a specific design or feature modification before the final implementation.

A UX analytics tool will help you answer essential questions about product use, such as:

1. What are the user motivations? 
2. Can they achieve their desired goal? 
3. Does it relate to their values?
4. What can your product do? 
5. What can users do with it?
6. How accessible or intuitive is the product? 
7. Can you improve it in the future?
8. What are the most significant issues users encounter, and how can you solve them?

What Are the Most Common UX Analytics Tools?

There are many different types of UX analytics tools available. You can choose the one that best suits your needs and goals. 

Combining different tools is the way to go for a comprehensive analysis. Integrations can also be pretty helpful. They allow you to centralize results and conduct data analysis from various sources.

On the other hand, some solutions, such as FullSession, provide all the necessary features you can use for the UX analysis in one place. 

Let’s explore the most common types of UX analytics tools.

Real-time analytics

Real-time analytics gathers and measures real-time user data. It provides insights into how users interact with your website, such as what they click on, what holds their interest longer, what elements they ignore, etc.

For example, a real-time analytics tool lets designers and developers react on the spot and solve problems before or as they occur or recognize opportunities for further improvements.

User flow maps

User flow maps depict user journeys on websites or mobile apps. They illustrate the user’s path from start to finish and help you understand the quality of their individual experiences. 

With these maps, you will see how users navigate your website and find out if they reach their goals. An example of such a goal is making a purchase. User flow maps are essential in creating the experience you want your users to have.

They are also valuable for creating an intuitive user interface, as well as evaluating and modifying user interface elements.

Funnel analytics

Funnel analytics provides the information you need to analyze your conversion rates at any given point in your sales or marketing funnel. You can determine which steps in the flow are effective and cause users to drop off to decrease your conversion rates.

Conversion funnel analysis is a major strength of FullSession. The FullSession funnels and conversions feature is like having a smart guide for your user journeys. It tracks every step of your conversion funnel, helping you see where users are dropping off and what’s working to drive conversions.

Imagine you’re running an e-commerce site and notice that a lot of users are abandoning their carts right before checkout. With FullSession funnels, you can visualize each step of the funnel and see exactly where these drop-offs are happening. 

For example, you might discover that users are spending too much time on the payment page, indicating a potential frustration point. By analyzing trends over time, you can see if this issue worsens during certain periods, like a sale. 

The tool also lets you compare how different segments, like mobile users versus desktop users, interact with the funnel. If mobile users are dropping off more frequently, you could identify and fix mobile-specific issues. 

FullSession helps you pinpoint these problems and optimize each step to improve conversions, ultimately leading to a smoother user experience.

Book a demo to see how it works.

Website usage analytics

Web analytics collects, measures, and analyzes data from website users’ actions. It compiles data into reports that help you understand how visitors interact with your website. You can monitor web traffic or conduct more complex analyses for market research and website optimization.

Web analytics tools, such as FullSession, provide resources for understanding user behavior and helping you make informed decisions. With web analytics, you can increase customer retention, attract new prospects, improve your sales funnel, and increase your ROI.

Heatmap analytics

Heatmap tools, which you can use with FullSession, show you pages with the highest user activity on your website. You see what parts of your site users are interacting with the most, usually by a heat gradient that shows click, scroll, or mouse movement activity.

Heatmap analytics can help you conduct funnel analysis and monitor user behavior. It also provides insights on increasing user engagement. You can observe your A/B test performance, group your web traffic into segments, and evaluate your conversion paths to make necessary improvements.

FullSession can collect quantitative data and present it into three different types of heatmaps:

• Click maps: Show where users click on a page, highlighting the most popular areas and helping you understand what grabs their attention.
• Scroll maps: Reveal how far users scroll down a page, indicating which content keeps their interest and where they tend to lose focus.
• Mouse movement maps: Track the path of users’ mouse movements, giving insights into how they navigate and interact with your content and where they might be hesitating or focusing their attention.

FullSession heatmaps are interactive and provide real-time insights. Real-time data allows for immediate action, and businesses can be proactive, preventing issues or seizing opportunities. On the other hand, aggregated data relies on reports, which could take longer to appear. FullSession eliminates this issue.

Session recording tools

With session recording tools, such as FullSession, you can record user sessions and play them back to observe users’ online behavior. 

This feature enables you to log and monitor users’ actions, such as clicks, taps, or mouse movements, in real time. It gives insight into your users’ journey and helps you solve problems more quickly and effectively.

This qualitative analytics solution helps you understand:

1. The user experience on different devices
2. What parts of your site or web pages attract them the most
3. Their mouse movement patterns
4. Where they click the most or stop scrolling on your pages
5. If there are page elements causing issues

With this data, you can set up strategies that meet user needs and ultimately improve user experience.

To watch user sessions with FullSession, click on any of the entries on the Session Playlist.

The recordings will automatically play, and then you can observe your users’ activity.

When you replay a session, you’ll be able to see:

• Visit source
• Users’ locations (country and IP address)
• Pages viewed, and URLs visited by your users
• The average time a user spends on a page
• The total time a user spends on pages
• Session list
• The session event data
• Screen resolutions of your users’ devices

Start a free trial to see how it works.

Customer feedback tools

It is essential because it provides user feedback in real-time and helps you understand what they’re having trouble with, so you can provide solutions immediately. Also, it helps you optimize your marketing or sales efforts.

Companies may use sentiment analysis to gain better insights into their customers’ opinions and feedback, based on data from reviews, social media, or surveys. With this data, they can identify trends, improve customer experience, and create better sales strategies over time, based on their sentiment.

FullSession lets you customize your own feedback widgets to collect valuable user insights.

You can also replay user sessions and view customer feedback attached to each session.

Seven steps in gathering customer feedback with FullSession

Find the ‘New Feedback’ widget at the top-right corner of the page.

Add a name and description to the form. It makes it easier to find your form later.

Next, choose how you want the form to look. You can adjust the language, reactions, colors, and form position. You can also preview the form before publishing.

If you’re not satisfied with the form design, there is a reset button you can use to start redesigning your form.

Now, set up the feedback form’s flow. You can ask how the user feels or request contact details. It’s all up to you.

Target the form’s audience by their devices. The FullSession tracking code lets you choose to collect feedback from all pages or a single one.

FullSession also lets you select a trigger type for all user feedback widgets. You can choose when the widget will appear (e.g., after rage clicks, after the page loads), who it will appear to (all visitors or some specific segments only), and how persistent it will be.

You can choose how you would like to receive the feedback. Choose your email inbox, but remember that you can only receive a certain number of responses daily.

After reviewing all your steps, you can activate the feedback form and start receiving customer feedback if you are satisfied.

Error tracking and analysis

FullSession can reduce your bounce rate via error tracking and analysis. This feature helps you detect, analyze, and fix issues that affect user experience. It covers error clicks, network errors, console errors, error logs, and uncaught exceptions on web and mobile apps.

Error clicks highlight problematic elements in your application, while network errors reveal issues with server requests that disrupt user activities. Console errors point to underlying JavaScript issues, and error logs offer comprehensive details for effective debugging.

Uncaught exceptions are critical errors that need prompt handling to prevent crashes. The feature also includes trend analysis, segmentation, and session replay integration for deeper insights, along with real-time Slack alerts for immediate error resolution.

Book a demo to see how it works.

Using FullSession as a UX Analytics Tool

FullSession is a web analytics software designed to assist you in monitoring, measuring, and analyzing the effectiveness of your website or landing pages.

FullSession includes session recordings and replays, interactive heatmaps, customer feedback forms, error analysis, and conversion funnel analysis, which help you make better decisions by understanding behavior data and user insights.

With FullSession, you can track engagement data and compare it across channels, devices, and periods to identify what type of content or website elements perform best or need further improvement. 

Plus, FullSession can help you:

• Monitor dynamic elements in real time to gain accurate user insights
• Speed up heatmap processing without affecting site performance
• Safeguard user privacy by omitting the recording of sensitive data
• Efficiently handle large data sets and swiftly uncover crucial insights
• Restrict tracking of user behavior to your site, ensuring data is not misused
• Enhance cross-team collaboration by centralizing efforts on a single platform

Start a free trial now.

Install FullSession on your website to monitor user behavior

On the FullSession site, take a look at the right side of the primary menu. Log in or book a demo.

To start with FullSession implementation, go to Settings, and select FullSession Setup, as seen below.

On your setup page, you will see a FullSession code you can copy to add to your website. On each website page, you want FullSession to track, paste the code below the < head >. 

That’s it. You can start capturing user behavior in minutes.

Why Should You Choose FullSession?

FullSession is your best solution for boosting conversions, increasing site value, and improving user experience and satisfaction. Easy to install and use, FullSession should be your top choice because:

• FullSession comprehensively analyzes website visitor behavior and friction points through broader analytics tools.
• FullSession insights let you know what issues might lead to funnel dropouts and affect conversion rates.
• FullSession has advanced filtering options to understand visitor experience better and identify sessions that seem unusual.
• FullSession lets you segment users based on specific criteria, such as demographics, location, behavior, and more, for a more in-depth analysis of user behavior insights.
• FullSession helps identify significant events inside a session to save time and focus on the most critical issues. 
• FulllSession helps you pinpoint usability issues that can turn away potential conversions via user recordings and heatmaps.
• FullSession lets you monitor and analyze UX metrics, such as the number of users who return to your website, the number who leave after viewing only one page, the number who click on your CTA, etc.
• FullSession is more affordable than other traditional analytics tools. 

Book a demo to learn more.

What Are the Benefits of Using a UX Analytics Tool?

UX analytics is essential to any business because it provides quantitative and qualitative data on the overall user experience on your website, web app, landing page, or mobile app.

Failure to recognize users’ changing needs and adapt to those needs will lead to poorly designed products and reduced user satisfaction. 

Here are some other advantages of using UX analytics tools.

UX analytics provides you with facts

You can’t argue with data obtained from the UX analytics tool. There is very little room for errors or misinterpretations. UX analytics gathers quantitative data based on statistics and presents accurate information on user interactions.

Analytics is the measurement of performance. For example, it’s easy to calculate differences and measure effectiveness if you implement a solution. Thus, the value of your work becomes more apparent. 

Analytics generates faster results

With various tools available to analyze data, questions about improving user experience are answered almost immediately. You can get real-time information when needed, from conversion rates to customer feedback. 

Compared to other methods, UX analytics is a great way to discover what your visitors think without lengthy processes. With a few clicks in your UX analytics tool, you can get data and use it to improve your design, content, or layout so users don’t drop off your funnel. 

It gives a unique insight into website performance

With analytics, you can analyze user behavior to understand how well your website is performing. It includes your website usage, what aspects don’t provide results, where you need to make improvements, etc. 

UX analytics gives you access to more website data than any other analysis method to ensure your website is at optimal performance.

Analytics supports integration with other solutions

When choosing a UX analytics tool, one factor you should always consider is integration. This aspect covers how well you can combine UX analytics tools with other solutions or if they are stand-alone tools.

Thanks to these integrations, you can utilize gathered data at any step of the UX design process and use it for multiple use cases. For example, FullSession integrates with major platforms like Wix, Bigcommerce, and WordPress so it can fit into your existing tech stack seamlessly.

UX analytics data is easily presentable

Data can often be challenging to explain to laypersons. However, with UX analytics, presenting data on UX-related processes doesn’t require your audience to have expert knowledge. Instead, anyone can easily understand generated reports.

This ease of presentation comes in handy when defending your work to higher-ups. UX tools provide visual reports that are easy to comprehend. UX researchers and designers can comfortably show the effect of implemented changes to a feature without worrying about any technical jargon. 

After discussing how beneficial UX analytics can be, let’s cover how to use UX tools. 

How to Use a UX Analytics Tool to Optimize Your Website

We’ve covered the basics of UX analytics, so we can discuss the implementation further. To create a compelling user experience with the help of a UX analytics tool, it needs to have certain features–most of which we’ve already covered:

• Heatmaps use data visualization to show user activity and engagement on your web pages. Recorded data typically includes clicks, scrolling, taps, and insights showing what users most enjoy on your site.
• Session recordings and replays record user behavior on your website, letting you replay and observe their activity. By understanding what users spend time on, you can improve your site pages for better engagement.
• Funnel analysis provides data on the areas of your site where users drop off the funnel, allowing you to identify patterns and improve the stages in your funnel with a lower conversion rate.
• Polls and surveys collect user feedback based on questions you ask in polls and surveys. This information pinpoints what’s wrong with your website and what works well.
• Detailed insights on user behavior show data on user engagement with your website and their individual preferences. You can use it to map out customer patterns and user segmentation.

Now that you know everything about UX analytics tools, let’s explore the 11 best ways you can use them to optimize your website performance and increase user satisfaction.

1. Collect data

Your first step is to know your audience, and the best way to do this is by collecting data. The data collected with UX tools can help identify problems with usability and functionality, creating space for improvements.

UX tools can be quantitative or qualitative. Qualitative tools provide opinion-based information that can be gathered in a survey or poll, while quantitative analytics tools provide fact-based, numerical data. For purposes involving user behavior, combining both is most effective.

2. Get the big picture

This follow-up step involves grasping the main idea behind the website and assessing your current results. You need to answer the questions of why you created it, who it is for, and how it will meet users’ needs.

A UX analytics tool helps you get a bird’s eye view of your website performance and see the big picture for further improvements. 

To assess your results, ask the following questions:

• What steps have been taken before?
• What is the team trying to achieve?
• Which information do we need to collect?
• What is the timeframe for accomplishing all goals?

FullSession helps you find and fix problems on your site by collecting data on user and event properties. To review this data, click on the Insights tab in the menu.

Now you’ll see a new panel with three sections on your dashboard. You can select a specific time range to get insights for up to one year.

You get to see data on:

User engagement

• Median scroll depth by device
• Page load speed by browser
• Session playlist
• Top users
• User trends
• Breakdowns (based on device, browser, and screen)

User experience

• Event per session
• Session length
• Active time
• Feedback data
• Top pages
• Clicks analytics
• Error analytics
• Slowest pages (pages, landing pages, and exit pages)

Marketing channels

• UTM analytics
• Top referrers

You can use data to build a website tailored to your customers’ needs and create the best experiences. Historical data can also help feed predictive analytics, allowing you to make data-driven decisions based on future user behavior.

3. Track website traffic

Monitor website traffic to measure user experience. Web traffic tracking is essential because it reports your site’s overall performance.

You can find out which parts of your website resonate with users the most and which ones repel them. You can also make modifications as necessary to achieve your goals.  

4. Identify user groups

The next important step is to segment users into specific groups based on demographic data, psychographic data, and other parameters. User groups help define your target audience. If you know who uses your product, you can create a user experience that satisfies their needs.

With FullSession, you can segment user groups by different characteristics, such as the devices or browsers they use, location, language, and so on.

5. Track your audience’s behavior 

The next phase in this process is monitoring user behavior. You can identify what will most likely attract and appeal to them and what they will ignore completely. This is an effective way to boost conversion rates.

For example, with insight into how users move through conversion funnels to reach checkout or form submission, you can figure out what puts them off or causes them to drop off the process. 

Analyzing user behavior in relation to the user experience is the best way to see if your conversion funnel is working as well as it should. 

With FullSession funnels and conversions, you can:

• Explore funnel steps: View how users progress from initial interaction to final conversion, including conversion rates and drop-off rates for each step. This helps identify where users drop off and which steps need optimization.
• Analyze funnel trends: Monitor changes in user flows and conversion rates over time to spot trends and seasonal variations. Assess long-term performance and adjust your strategies based on these insights.
• Review events correlations: Identify actions and events that increase conversion rates to highlight successful user behaviors and features. Use these event-tracking insights to replicate successful patterns and improve user journeys.
• Detect top issues: Pinpoint actions or obstacles that hinder conversions, which helps address issues causing user drop-offs. Implement improvements to reduce friction and improve the user experience.
• Conduct effort analysis: Measure the time users spend interacting between funnel steps to understand user effort and potential user frustration signals. Analyze the most engaging steps or features to highlight parts of the funnel that capture user interest. Promote and enhance these features to maximize customer retention and conversions.
• Perform segmentation and comparison: Compare funnel performance across different user segments (e.g., device type, location) to understand interactions of various user groups. Tailor experiences and address segment-specific issues.
• Do time period comparison: Analyze performance over different time periods to monitor changes in behavior and conversion rates. Based on these insights, adjust marketing strategies and product features.

6. Optimize your calls-to-action

The call-to-action button is your golden ticket to driving conversions, but only if it is well-designed. As the name implies, it encourages users to take action on your site, whether making a purchase or subscribing to an offer.

The UX analytics tool can help identify two issues—why visitors can’t find what they’re looking for and why they leave the landing page without converting. In most cases, you will see that the reason behind a high bounce rate is poor CTA placement.

7. Improve design, layout, or content

Data will help you understand the user’s needs, behavior, and content requirements. Make sure your design is intuitive and that the layout allows easy navigation.

Additionally, invest in your content design so it resonates with your target audience. The more conversational—the better!  

8. Measure user engagement

This step entails measuring the overall user activity on your website. Key metrics on user engagement to look out for include: 

• Clicks
• Taps
• Scrolls
• Screen views
• Pageviews
• Video views
• Time spent on the website
• Comments and shares on blog posts
• Sign-ups
• Form submissions

9. Increase conversion rates

You can improve your website’s conversion rates by improving its speed, eliminating friction points, and designing actionable CTAs.

Alternatively, you can use conversion rate optimization tools to analyze details and make faster improvements. Another important step is to conduct user testing to ensure that your website is user-friendly and conducive to successful conversions.

10. Reduce bounce rates

UX analytics tools will provide data on your site performance. Using this information, you can take measures to reduce the number of people who leave your website without completing their user journeys. These measures include:

• Monitoring your conversion rates
• Constantly improving UI design to meet user needs and requirements
• Optimizing site speed and CTAs

11. Increase time spent on site

Still drawing on reducing bounce rates, it would be vital if you could keep users on your website longer by eliminating negative experiences, such as slow load times, broken links, unresponsive layouts, and non-clickable items.

Some of the practical techniques are a clean design, an interactive experience using videos and photos, high readability, and internal linking.

How FullSession Compares to Other UX Analytics Tools

How does FullSession fare against competitors? Here is a quick overview.

We’ve also reviewed and compared some of these tools: Lucky Orange vs Hotjar, Mouseflow vs VWO, LogRocket vs FullStory, Smartlook vs Hotjar, Hotjar vs FullStory and more.

The Best UX Analytics Tool: Final Words

Improving your website performance has numerous benefits, such as generating more revenue for your business through higher conversion rates. You can also make your user experience more enjoyable. The most guaranteed way to achieve this is to use a UX analytics tool to see how users behave. 

If you want a one-stop-shop platform, FullSession is the right UX analytics tool for you. With heatmaps, detailed reports, session recordings, error analysis, funnels and conversions, and customer feedback tools, you can optimize your website to improve customer satisfaction and create a website aligned with their needs.

FullSession offers a 14-day free trial for its paid plans, so you can try all user experience analytics tools before committing.

Book a demo today to learn more!

FullSession Pricing Plans

FullSession offers three premium packages. The annual plan can save you up to 20%.

1. The Starter plan costs $39/month or $32/year and lets you track up to 5,000 monthly sessions. 
2. The Business plan starts at $75/month or $60/year and lets you track up to 100,000 monthly sessions.
3. The Enterprise plan gives you full access to all features. You can book a demo for more details. 

We also provide a customized pricing package if your business has specific website analytics needs. Check out our Pricing page.

Let’s take a look at some FAQs for UX analytics tools.

FAQs About UX Analytics

What is UX analytics?

UX analytics is all about understanding how users interact with your product. It tracks their behaviors and preferences to help you improve the overall user experience. Key features of UX analytics tools include session replays, heatmaps, usability testing, A/B testing, and customer feedback tools that collect qualitative and quantitative insights.

What is the most used UX tool?

The most comprehensive user behavior analytics tool is FullSession, and it’s affordable, too! It provides valuable insights into user behavior and helps you measure the effectiveness of your designs.

What is the best tool for analytics?

There isn’t a one-size-fits-all answer, but tools like FullSession, Hotjar, Pendo, LogRocket and Adobe Analytics are top choices for comprehensive analytics and user behavior tracking. You can also try Google Analytics, a popular UX analytics tool that lets you analyze user paths for free, or Mouseflow if you need form analytics and user interviews.

Do UX designers use data analytics?

Yup. UX designers use data analytics and conduct usability tests to inform their design decisions, understand user needs, and create better experiences based on real user data.

Do UX tools work for mobile?

The best UX analytics tools, like FullSession, measure customer behavior on both websites and mobile applications. Since 45% of North American web traffic comes from mobile devices, optimizing for mobile should be a priority.

Mohamed Sehwail

Mohamed oversees operations and finance at FullSession and has contributed to the company’s UX analytics knowledge base.

fullsession.io

You know the importance of monitoring visitors’ activities on your website. If you own an online business, you don’t want anyone to leave your site without purchasing or signing up for an account.

You must monitor customers’ actions and understand where to adjust your website to increase the conversion rate.

However, it’s not as easy as it sounds. Although many UX analytics tools claim to help you track user activities sometimes, they don’t provide you with enough features or data to make informed decisions about your product optimization.

In today’s article, we will compare two popular UX analytics solutions: Lucky Orange vs Hotjar. Although they offer the same features, like session recording and replay tools, website heatmap tools, and on-site surveys, there are some differences you should know.

We will also explain how you can use FullSession, our user behavior analytics tool, as an alternative to these two UX solutions.

FullSession helps you record user sessions and visualize website visitor behavior via session recordings and replays, interactive heatmaps, website feedback forms, error analysis, funnel and conversion tracking, and advanced analytics. Start a free trial now.

This way, you can track the customer journey, identify funnel drop-offs and user struggles, and use the insights to fix web bugs and boost conversions.

Now, let’s get into the nitty-gritty of this article. We’ll start by defining Lucky Orange, Hotjar, and FullSession.

What is Lucky Orange?

Image source: G2

Lucky Orange is a website conversion optimization tool for analyzing user behavior and identifying issues blocking conversions.

Lucky Orange’s web analytical features include session recordings, dynamic heatmaps, surveys, form analytics, and conversion funnels. These tools allow you to discover website bugs and address visitors’ concerns.

Learn more: Lucky Orange alternatives.

What is Hotjar?

Hotjar is a customer behavior analytics tool that lets you go beyond traditional analytics data like pageviews, bounce rate, or traffic by showing how and why website visitors interact with your website and mobile apps.

With Hotjar, you can better understand user behavior and improve the overall user experience via behavior analytics features like heatmaps, session recordings, forms, and surveys.

When you use Hotjar, you can uncover user objections and web elements blocking conversions and optimize your site accordingly.

Lucky Orange vs Hotjar: How They Compare and Contrast

Lucky Orange and Hotjar undoubtedly provide a user behavior analytics service that helps you collect and analyze user behavioral data.

In this section, we will compare and contrast the similarities and fundamental differences between the two solutions.

Lucky Orange vs Hotjar: Basic differences

The significant differences between Lucky Orange and Hotjar include the following:

1. Lucky Orange can collect data on dynamic website elements and display real-time analytics data. At the same time, Hotjar doesn’t show real-time data. Instead, it focuses on reconstructing overall user events.
2. Both tools collect and retain user data differently. For instance, Hotjar collects all analytics data from anonymous users and retains data for up to 365 days, which means you’ll have access to user data to keep track of user struggles and overall user sessions throughout the year. Lucky Orange collects data from individual users and provides 30-day data retention. This method is ideal for site owners who want to identify pending user issues and provide immediate support.
3. Lucky Orange offers real-time data analysis and live support to individual users. At the same time, Hotjar helps you gain insights into user behavior to improve customer satisfaction.

Lucky Orange vs Hotjar: User rating

Regarding user rating, Capterra shows that Hotjar scores 4.7 out of 5 based on 515 user reviews, while Lucky Orange scores 4.7 out of 5 based on 211 user reviews.

Lucky Orange vs Hotjar: Use cases

Hotjar and Lucky Orange provide web analytics solutions for industries such as e-commerce, research analysis, digital marketing, and product development.

Lucky Orange vs Hotjar: Deployment

You can start using Lucky Orange and Hotjar similarly. All you need to do is install their Javascript codes on your website. The code snippet gathers analytics data like user clicks, scroll patterns, page views, and text inputs.

Lucky Orange vs Hotjar: Features

In this section, we’ll explore the various features both web optimization solutions have in common and move on to those that differentiate them.

1. Session recordings
2. Heatmaps
3. Form analytics and surveys
4. Conversion Funnels

Hotjar and Lucky Orange provide the session recording feature, but there are some significant differences.

With Lucky Orange, you can watch live user sessions, which means seeing what website visitors do in real time. You can also track users anonymously and identify them by their IP addresses.

A significant benefit of Lucky Orange’s session recording feature is the ability to use Live Chat to initiate conversations with users as they navigate your site in real time.

On the other hand, Hotjar enables you to watch user recordings, but not in real time. It also keeps users anonymous by hiding their names and IP addresses.

While session recordings help you see how different users interact with your web elements, heatmaps let you visualize the web elements that users give the most and least attention to.

Heatmaps

Heatmaps enable you to visualize user behavioral data via colors. Red shows you the website pages with the highest engagement, and blue highlights those with the lowest engagement.

Lucky Orange and Hotjar provide heatmaps. With Hotjar, you can use its heatmap to visualize user clicks, scrolls, and mouse movements. Hotjar lets you combine different versions of your web pages into a single heatmap to visualize user behavior easily.

Lucky Orange provides color-based heatmap snapshots and collects data on dynamic elements. It is where Hotjar falls short, as its users cannot always track every piece of information they need.

Form analysis and surveys

Both Lucky Orange and Hotjar provide form analysis and surveys. You can use both platforms to set up on-site surveys to learn what website users think and feel about your website’s performance. 

Form analysis helps you analyze your website forms’ performance and determine which fields have issues and negatively affect the user experience.

Lucky Orange provides conversion funnel visualization for tracking customer journeys and identifying conversion touchpoints that matter the most. This feature lets you see where website visitors and users drop off the sales funnel and fix conversion roadblocks.

Lucky Orange vs Hotjar: Languages

Both Lucky Orange and Hotjar provide services in English.

Lucky Orange vs Hotjar: Integrations

Lucky Orange provides integrations with popular third-party software, such as Google Analytics, ClickFunnels, Google Tag Manager, WordPress, Omniconvert, and more.

Hotjar enables you to connect with other apps, such as ClickFunnels, Google Tag Manager, WordPress, Omniconvert, and more.

What’s more, both tools offer similar integration options. For instance, they use Zapier to provide integrations with additional tools like SalesForce, MailChimp, Slack, Airtable, etc.

Lucky Orange vs Hotjar: Support

Lucky Orange and Hotjar support services are quite different in terms of customer support teams.

You can contact the Hotjar support team by submitting tickets via its online portal. For additional support, Hotjar also provides a knowledge base.

Lucky Orange, on the other hand, provides support via chat, email tickets, and a knowledge base.

Now, let’s discuss the pricing plans for each software.

Lucky Orange vs Hotjar: Pricing

These products have different pricing structures. Hotjar offers a free version of its software and charges a monthly and yearly fee for its premium packages. 

Lucky Orange doesn’t offer a free version but provides a free trial for its premium packages.

Lucky Orange pricing

The pricing plans for Lucky Orange are divided into six tiers, each offering a seven-day free trial. Here’s a detailed breakdown of each plan:

1. Free—costs $0/month and offers 100 sessions/month
2. Build—costs $39/month and provides 5,000 sessions/month
3. Grow—costs $79/month and offers 15,000 sessions/month
4. Expand—costs $179/month and lets you have 45,000 sessions/month
5. Scale—costs $749/month and offers 300,000 sessions/month
6. Enterprise—provides a customized plan, so you need to contact the sales team to book a call

Hotjar pricing

As for Hotjar, it provides three paid plans—Observe, Ask, and Engage. The Observe plan helps you track customer events using web analytics features like heatmaps and session recording. It includes:

• Basic—costs $0 and allows you to track up to 35 sessions/day
• Plus—costs $39/month and lets you track up to 100 sessions/day
• Business—starts from $99/month and lets you track 500 to 270,000 daily sessions
• Scale—starts at $213/month and lets you track 500 to 270,000 daily session recordings

The Ask plan lets you discover how your users feel and what they have to say via the feedback tool. It is divided into:

• Basic—costs $0 with access to 20 monthly responses
• Plus—costs $48/month with access to 250 monthly responses
• Business—starts from $64/month and lets you receive 500 to 100,000 monthly responses
• Scale—starts at $128/month and offers access to unlimited monthly responses

Lastly, the Engage plan allows you to automate recruitment, scheduling, and hosting for moderated user interviews. It is divided into:

• Basic—costs $0 with access to 3 interviews/month from your own network
• Plus—costs $39.2/month with access to up to 3 interviews/month from the Hotjar participant pool and unlimited interviews from your own network
• Business—starts from $440/month with access to 12 interviews/year from the Hotjar participant pool and unlimited interviews from your own network
• Scale—offers customized pricing and access to 20 interviews/month from the Hotjar participant pool and unlimited interviews from your own network

So far, we’ve explained how Hotjar and Lucky Orange compare and contrast based on different parameters. If you want to know how Hotjar compares to Crazy Egg, you can check out our Hotjar Vs Crazy Egg comparison article.

Now, let’s explain our web analytics software, FullSession, which also helps you track website visitor behavior and monitor your website performance.

What is FullSession?

FullSession, our customer behavioral analytics solution, helps digital marketers, product teams, and e-commerce businesses track and analyze how customers interact with various web elements, such as call-to-action buttons, form fields, drop-down menus, and more.

With this data, you can better understand user behavior, identify issues affecting your site’s core functionality, and make necessary adjustments.

What Features Does FullSession Provide?

FullSession offers web analytics features that provide comprehensive insights into your site’s overall performance, including areas where visitors experience issues and drop off the marketing or sales funnel. 

Its key features include

1. Session recordings and replays
2. Interactive heatmaps (click, mouse movement, and scroll maps)
3. Advanced user behavior data analytics
4. User feedback tools
5. Advanced user and event segmentation and filtering options
6. Notes for improved collaboration
7. Funnel and conversion tracking
8. Error analysis

Let’s go further into how each feature works.

Session recordings

With session recording and replay, you can watch how users navigate and behave across various web pages and better understand visitor click patterns, scroll patterns, mouse hovering, and form fills.

Our session recording and replay feature allows you to filter analytics data using the following criteria:

• User location and IP address
• Clicked URL
• Referrals
• Average time on page
• Total active time on page
• Session list
• Session event

Customer session recordings are a great way to capture both behavioral data and device and browser information. You can determine how many visitors access a particular page, which areas of the site are most popular, which pages users leave before purchasing, and more.

Interactive heatmaps

Interactive heatmaps help you visualize the web elements that gain the highest and lowest engagement. This feature allows you to identify where web page users spend most of their time, where users click via click maps, and how far they scroll with scroll maps.

For instance, if you own an e-commerce site, you can see the products your customers give the most and least attention to. It can help you know what to focus on or eliminate to increase sales.

What’s more, our interactive heatmap provides behavioral data such as

• Average time on page
• Error clicks
• Rage clicks
• Dead clicks
• The total number of views and clicks
• The total number of visitors that visited a particular page
• Average load time on page

This data lets you quickly filter user events and optimize your website for increased conversions.

Click map example

Mouse movement map example

Scroll map example

Insights

FullSession offers a powerful analytics dashboard that provides valuable insights to help you visualize the overall user events using categories like:

• Segment health
• User trends
• Feedback trends
• Top users
• Key pages
• Device breakdown
• Browser breakdown
• Screen resolution breakdown
• Error clicks
• Rage clicks

This feature lets you quickly identify conversion blockers and improve your site’s functionality.

Customer feedback widgets

The customer feedback widget helps you to understand the “why” behind user actions. With this feature, you can collect real-time feedback about how users feel and their thoughts on their experience with your site.

Our customer feedback report includes different categories that can help you better understand the feedback you collect. For instance, you can see the basic user information, the input they left, their device type, the feedback date, and the URL they visited.

What’s best, each customer feedback is connected to a specific session recording so you can watch and understand why the customer left negative feedback.

Segments

Segments help you save precious time while conducting your user behavior analysis. You can use many different filters, such as user identification, events, technology, performance, sources, engagement, and location.

With just a few clicks, you can find user sessions that raise an eyebrow and share your findings with your team members.

Notes help you jot down key user actions and share them with your team for better collaboration. You can also use them to evaluate customer issues and make adjustments where needed.

Conversions enable you to track conversion rates using analytics data like the average number of users and time to convert. With this data, you can identify if your product is successful or not.

Funnel and conversion tracking

The FullSession funnels and conversions feature offers a detailed analysis of user journeys, allowing you to track and optimize each step of your conversion funnel. Once you visualize user progression and identify drop-off points, you can pinpoint areas needing improvement. 

It helps monitor conversion trends over time, understand key user actions, and detect issues affecting conversion rates. The tool also allows for segment analysis and time period comparisons to tailor strategies to different user groups and seasonal trends.

Error analysis

The error analysis feature helps you detect, analyze, and resolve errors affecting user experience by leveraging detailed data on various error types. It offers actionable insights to improve your digital products’ reliability and user satisfaction. 

By detecting error clicks, network failures, console errors, error logs, and uncaught exceptions, FullSession enables you to pinpoint and quickly fix issues that cause user frustration.

It also provides real-time alerts and notifications via Slack, allowing your team to respond swiftly to significant errors. 

What Makes FullSession Stand Out

At first glance, FullSession may share similarities with Lucky Orange and Hotjar. However, many traits make FullSession stand out from these solutions. Here are the significant ones:

• Hotjar can significantly slow your site’s performance while conducting website analysis. At the same time, FullSession can help you make the proper UX analysis without affecting your site’s performance.
• FullSession provides a central analytics platform that helps cross-functional teams to collaborate and share analytics data efficiently.
• With FullSession, you can track how customers interact with your web elements and collect customer feedback to improve your site’s performance and boost conversions.
• FullSession enables you to visualize dynamic web elements and identify the web pages with the highest and least engagement.

Now that we’ve covered some of FullSession’s unique characteristics let’s discuss why It is an excellent solution for tracking visitor behavior and user events.

Four Reasons to Use FullSession

Here are four primary reasons to use FullSession to conduct web analysis and analyze user behavior:

• Our user behavioral analytics software is easy to set up and use. You don’t need advanced technical skills to perform CX analysis.
• With FullSession, you’ll get access to advanced filters that you can use to create specific user segments and identify user events that raise an eyebrow.
• FullSession provides a powerful insights feature that gives you a bird’s eye view of user behavioral data, including funnel drop-offs that block conversions.
• With FullSession, you can quickly identify areas where users experience setbacks as they navigate your site.

So far, we’ve explained the significant similarities and differences between Lucky Orange and Hotjar and compared FullSession with these tools. Let’s briefly summarize each solution’s essential features, similarities, and differences.

Lucky Orange vs Hotjar vs FullSession: A summary

In this section, we’ve provided a table summarizing the main points we’ve covered so far so that you can quickly understand how Lucky Orange, Hotjar, and FullSession compare and contrast.

Lucky Orange vs Hotjar: Final Words

Lucky Orange and Hotjar are useful for tracking and analyzing user behavioral data. However, both tools have strengths and weaknesses. 

While Lucky Orange is ideal for providing real-time support for individual users, it retains data for only 30 days, so you can’t keep track of user interactions and overall user sessions throughout the year.

Hotjar is good analytics software for collecting incoming feedback. It helps you understand what users think and feel about your website’s performance. Ultimately, it would be best to choose a tool based on the scope of data you want to analyze and the one that meets your web analytics needs.

If you want to learn more about similar tools, we’ve also explained the functionality of other web analytics tools. You can read our in-depth article on Hotjar alternatives or our in-depth reviews, such as Hotjar vs Mouseflow and Hotjar review.

Choose the Option You Need: FullSession

FullSession, our website analytics solution, is a valuable tool that provides detailed reports on various user actions through real-time session recordings and replays, interactive heatmaps, and a customer feedback widget.

Our software is well-priced and offers advanced filters to help you create unique user segments and perform accurate CX analysis without affecting your site’s performance.

FullSession Pricing Plans

The FullSession platform offers a 14-day free trial and three paid plans: Starter, Business, and Enterprise. A yearly subscription can save you up to 20%!

Here are more details on each plan.

• The Free plan is available at $0/month and lets you track up to 500 sessions per month with 30 days of data retention, making it ideal for testing core features like session replay software, website heatmap software, and frustration signals, and frustration signals.
  
• The Growth Plan starts from $23/month (billed annually, $276/year) for 5,000 sessions/month – with flexible tiers up to 50,000 sessions/month. Includes 4 months of data retention plus advanced features like funnels & conversion analysis, feedback widgets, and AI-assisted segment creation.
  
• The Pro Plan starts from $279/month (billed annually, $3,350/year) for 100,000 sessions/month – with flexible tiers up to 750,000 sessions/month. It includes everything in the Growth plan, plus unlimited seats and 8-month data retention for larger teams that need deeper historical insights.
  
• The Enterprise plan starts from $1,274/month when billed annually ($15,288/year) and is designed for large-scale needs with 500,000+ sessions per month, 15 months of data retention, priority support, uptime SLA, security reviews, and fully customized pricing and terms.

Book a demo today.

Track User Behavior the Easy Way With FullSession

Setting up your web analytics dashboard with FullSession takes less than 5 minutes, and it’s completely free!

Get a demo now.

FAQs About Lucky Orange and Hotjar

What is the difference between Lucky Orange and Hotjar?

Lucky Orange offers a broader range of features, including real-time analytics, visitor recordings, heatmaps, and live chat. Hotjar, on the other hand, focuses primarily on heatmaps, user feedback, and session recordings, making it more specialized in those areas.

Is Lucky Orange worth it?

It can be. Lucky Orange provides a comprehensive set of tools that give you deep insights into user behavior, making it an excellent investment for anyone looking to improve their website’s performance and user experience. You can also check out Smartlook.

What is Lucky Orange used for?

Lucky Orange tracks and analyzes visitor behavior on your website. It offers features like heatmaps, session recordings, live chat, and visitor polls, helping you understand how users interact with your site and identify areas for improvement.

Does Lucky Orange slow down the website?

Lucky Orange shouldn’t slow down your website as it first fully loads your website and then downloads the required resources to start running. However, some users have recorded a prolonged load time using Lucky Orange.

Mohamed Sehwail

Mohamed oversees operations and finance at FullSession and has contributed to the company’s UX analytics knowledge base.

fullsession.io