Category: UX\UI Research

UX testing tools help you analyze user behavior and identify issues in your website or app, helping you improve the overall user experience.

For example, FullSession offers session recordings and replays, interactive heatmaps, customer feedback tools, error tracking and conversion funnel optimization tools to give you a complete picture of the customer journey.

You can quickly pinpoint the key issues hindering the user experience and optimize your website for maximum performance.

Book a demo to see how it works.

Many usability testing tools help increase customer engagement, streamline user journeys, and boost conversions. 

However, finding the right tool can be tricky, as you need a balance of features, affordable pricing and ease of use. In this article, we’ll explore the best UX testing tools and guide you to the perfect solution.

Key Takeaways

• FullSession is a leading user behavior analytics software designed to help you visualize all user engagement, analyze trends and patterns, and optimize your website for peak performance. Key features include session recordings and replays, interactive heatmaps, customer feedback forms and reports, error analysis, and conversion and funnel optimization tools. It fully complies with GDPR, CCPA, and PCI standards. Pricing starts at $39/month, with a 20% discount on annual plans. Request a demo to see how it can benefit your business.
• Maze is a user-testing tool that allows product teams to gather feedback without writing code. Its key features include prototype testing, user surveys, usability testing, and detailed reporting. Maze is best for fast feedback cycles and design validation but lacks advanced features like session recordings and heatmaps. Pricing starts at $99/month. 
• UserTesting is a human insight platform that enables businesses to collect real-time feedback through video recordings and live interviews. Key features include moderated and unmoderated usability testing, video feedback, user segmentation, and customizable tasks. It’s suitable for enterprise teams needing in-depth, qualitative insights but can be costly for small businesses. Pricing is customized based on business needs, with no public pricing tiers available.
• UXtweak is a UX research and usability testing platform designed to help businesses improve their digital products. Its features include session recordings, tree testing, first-click testing, heatmaps, and surveys. UXtweak is user-friendly and covers all aspects of UX research, though premium plans are more expensive, starting at $99/month.
• Lookback is a cloud-based usability testing tool specializing in live and recorded user testing. Key features include live moderated sessions, unmoderated testing, session replays, collaboration tools, and user recruitment. It’s a good option for teams needing real-time feedback, though it has fewer integrations and has a learning curve for new users unfamiliar with UX research. Pricing starts at $25/month, and enterprise options are also available.
• Userlytics is a user testing tool focused on both moderated and unmoderated testing for websites, apps, and digital products. Its key features include global user recruitment, session replays, surveys, and multi-device testing. It’s ideal for gathering large-scale qualitative feedback but can become expensive for larger testing needs and it offers limited customization in targeting specific demographics. They offer a pay-as-you-go pricing structure for maximum flexibility.
• UXArmy is a cloud-based remote user research platform that helps businesses gather unmoderated feedback on websites and apps. Its key features include remote usability tests, surveys, task analysis, and a pool of testers for recruitment. UXArmy lacks advanced features like session replays or heatmaps. The platform is easy to use but offers fewer integrations and customization options compared to more established competitors. For pricing, you need to contact their sales team for a direct quote.

Let’s take a closer look at each UX and usability testing tool.

7 Best UX Testing Tools Right Now

Below, we’ve highlighted the best UX testing tools available right now, each offering unique features to help you improve your platform’s user experience:

1. FullSession (Get a demo)
2. Maze
3. UserTesting
4. UXtweak
5. Lookback
6. Userlytics
7. UXArmy

We have evaluated these tools based on user ratings, key features, supported platforms, integrations, customer support, pricing, pros and cons.

1. FullSession

FullSession is a comprehensive user behavior analytics software that gives you a complete overview of user interactions with your website, web app, or landing page. 

With FullSession, you don’t have to conduct user interviews, spend time gathering focus groups, or rely solely on subjective feedback. 

Instead, you can use real-time data and advanced analytics to observe genuine user interactions and behaviors, allowing for more accurate and actionable insights into how users engage with your website or app.

It goes beyond basic metrics and raw data. With FullSession, you can capture user engagement, watch real-time sessions, and analyze the entire user journey—all within an intuitive dashboard.

It allows you to spot problem areas on your site, test different page elements, and refine your design to boost usability and performance. 

You can identify conversion barriers, fine-tune critical touchpoints, and reduce drop-offs in your sales or marketing funnels.

By gathering direct feedback from users, FullSession also helps you understand the causes behind frustrations and allows you to respond swiftly and address recurring issues.

What sets FullSession apart is its commitment to security and privacy. The platform complies with GDPR, CCPA, and PCI standards, ensuring that all user data is handled responsibly and safely.

Book a demo today and discover how FullSession can help you improve the user experience analysis.

Best for

FullSession is ideal for a wide range of professionals, including:

• Digital marketers
• UX designers
• Data analysts
• Quality assurance teams
• Product development teams
• Customer support teams
• Customer experience professionals

FullSession is perfect for e-commerce businesses as it helps them track user behavior, optimize conversion funnels, and quickly identify friction points that could impact sales. 

For SaaS companies, it offers in-depth insights into user interactions, allowing them to improve product experiences and increase user retention.

Key features

• Advanced user and event segmentation: Use diverse criteria to categorize your website users, identify behavior patterns, and optimize their experience. Understand trends and improve engagement, leading to higher conversion rates.
• Session recording and replay: You can observe how users interact with your site in real time. Identify and address user experience issues while excluding sensitive data recording.
• Interactive heatmaps: FullSession’s heatmaps provide immediate data on how users navigate your site, including where they click, move their cursor, and scroll. This feature has zero impact on site performance and helps you identify elements causing user frustrations and poor UX. 
• Customer feedback tools: Collectuser insights through customizable feedback forms. Combine customer responses with session replays to fully understand user behavior and why they may have given specific feedback.
• Conversion optimization tools: Understand why users drop off during key processes, such as filling out forms or checking out. You can visualize where people abandon funnels and experiment with different designs and page elements to improve results.
• Error detection: FullSession automatically flags website errors like JavaScript issues and failed API calls, allowing you to fix them quickly and prevent disruptions in user experience.

Get a demo today to see how the platform works.

Supported platforms

FullSession tracks user behavior on websites, web apps, and landing pages and can display recordings of mobile website interactions.

Integrations

FullSession offers multiple integration options to make it easy to manage workflows and keep data in sync. With support for APIs, webhooks, Zapier, and built-in integrations, you can automate tasks and ensure smooth data transfers between your apps.

For example, FullSession works effortlessly with third-party platforms such as BigCommerce, Wix, Shopify, and WordPress, allowing you to simplify your processes without the need for complex setups.

Customer support

FullSession offers reliable customer support through live chat and email. You can also access helpful resources in the comprehensive help center.

Pricing

FullSession offers three pricing tiers—Starter, Business, and Enterprise—catering to businesses of all sizes. The Starter plan begins at $39 per month and includes unlimited heatmaps and recordings for up to 5,000 monthly sessions, making advanced analytics accessible without a heavy investment.

For those looking to save more, an annual subscription provides a 20% discount on all plans. Enjoy the Starter plan at only $32 per month.

To see the full range of pricing options, check out the Pricing page.

Pros

• Real-time tracking of dynamic site elements
• Instant heatmap data with no performance lag
• Strong privacy controls that exclude sensitive data from session recordings
• Easy-to-use platform with advanced analytics for actionable insights
• Compatible with leading platforms for seamless integration
• Ideal for cross-team collaboration, making it easier for teams to work together using shared data

Cons

• No support for mobile app data collection

2. Maze

Image source: G2

Maze is a user research tool designed for product teams, UX designers, and marketers. It focuses on rapid testing and feedback collection, allowing teams to validate their design ideas and prototypes without needing to write any code.

User rating

Maze has an average user rating of 4.5 out of 5 stars based on 97 reviews on G2.

Image source: G2

Best for

Maze suits product teams, UX designers, and marketers who need fast feedback on design decisions and want to streamline the validation process.

Key features

• Prototype testing: Test designs from tools like Figma, Sketch, Adobe XD, and InVision.
• User surveys: Gather insights directly from users to understand their needs and preferences.
• Usability testing: Run remote, unmoderated tests to get real-world data on how users interact with your designs.
• Detailed reports: Receive comprehensive data and insights on user behavior and interaction through a detailed usability report.

Supported platforms

Maze supports testing on any platform where you can create prototypes and wireframes, and it works seamlessly across desktop and mobile devices.

Integrations

Maze integrates easily with popular design tools like Figma, Sketch, and Adobe XD, allowing for quick and easy prototype testing without needing to export or code anything.

Customer support

Maze offers email support, along with a knowledge base filled with helpful articles and tutorials for troubleshooting and learning how to get the most out of the platform.

Pricing

Maze has a free plan for smaller teams and individuals, with paid plans starting at $99 per month. The higher-tier plans offer more advanced features, larger testing capacities, and enhanced reporting options.

Pros

• Easy to use for non-technical teams
• Integrates well with major design tools
• Affordable pricing for small to medium teams
• Provides quick feedback for rapid iterations

Cons

• Lacks advanced features like session recordings and heatmaps
• Reporting options are less customizable compared to other tools
• Limited for teams needing deeper user behavior insights beyond prototype testing.

3. UserTesting

Image source: Capterra

UserTesting is a human insight platform that enables businesses to gather direct feedback from real users. 

It allows you to observe how users interact with your website, app, or product through non-live video recordings, helping you understand their behavior and identify areas for improvement.

User rating

UserTesting has an average user rating of 4.5 out of 5 stars based on 706 reviews on G2.

Image source: G2

Best for

UserTesting is suitable for enterprise teams, UX researchers, product managers, and marketers who need in-depth, qualitative feedback from real users to refine their products and user experiences.

Key features

• Live interviews: Conduct real-time, moderated interviews with users to ask questions and get instant feedback.
• Unmoderated usability testing: Run tests without live moderators and gather feedback at scale with video recordings of users’ interactions.
• Video feedback: Collect videos of users navigating your product, with commentary on their experience for more user-focused feedback.
• User segmentation: Target specific user groups based on demographics, behavior, and other criteria to ensure your tests reflect your audience.
• Customizable tasks: Design custom tasks for users to complete, tailored to your specific product goals.

Supported platforms

UserTesting supports testing across websites, mobile apps, and digital products, working on both desktop and mobile devices.

Integrations

UserTesting integrates with a variety of collaboration and product management tools like Slack, Trello, and Jira, making it easy to share user feedback across teams.

Customer support

UserTesting offers customer support through live chat, email assistance, and a detailed help center filled with resources to guide users through the platform.

Pricing

UserTesting’s pricing is customized based on the specific needs and scale of the business. They offer tailored enterprise solutions with access to advanced features, making them suitable for large teams and companies that require in-depth user feedback. 

However, you need to contact their sales team for a direct quote.

Pros

• Real-time video feedback provides deep insights into user behavior
• Unmoderated and moderated usability testing options for flexibility
• Targeted user groups ensure feedback from relevant audiences
• Highly customizable tests to meet specific research needs

Cons

• Pricing can be high for smaller businesses or startups
• It requires more time investment than simpler UX tools
• It’s not ideal for quick, high-volume feedback needs

4. UXtweak

Image source: G2

UXtweak is a UX research and usability testing platform designed to help businesses improve their digital products by understanding how users interact with them. 

It offers a variety of tools to test usability, optimize user experience, and gather valuable insights.

User rating

UXtweak has an average user rating of 4.7 out of 5 stars based on 39 reviews on G2.

Image source: G2

Best for

UXtweak suits for UX designers, product teams, digital marketers, and eCommerce businesses looking for a full-featured platform that covers everything from usability testing to analytics and feedback collection.

Key features

• Session recordings: Capture and replay user sessions to see how visitors interact with your site, identifying potential pain points.
• Tree testing: Evaluate the effectiveness of your website’s structure and navigation by testing how easily users can find information.
• First-click user testing: Test the effectiveness of your design by seeing where users click first on your pages, helping you gauge whether your CTAs and key elements are clear.
• Heatmaps: Get visual insights into user behavior with heatmaps showing where users click, move, and scroll on your site.
• Surveys and feedback: You can collect user feedback from your audience to understand their preferences and pain points.

Supported platforms

UXtweak works across various platforms, including websites and mobile-friendly environments.

Integrations

You can integrate UXtweak with Figma, allowing you to test your design prototypes and gather valuable insights.

Customer support

UXtweak provides support through email, chat, and a rich library of articles and tutorials in their help center.

Pricing

UXtweak offers a free plan for small teams and individuals, with paid plans starting at $99 per month. 

The higher-tier plans include more advanced features and higher test limits, catering to businesses of all sizes.

Pros

• Wide range of testing tools, from tree testing to session replays
• Highly customizable tests that cater to various UX research needs
• User-friendly interface that makes it easy to get started
• Free plan available for smaller teams

Cons

• Higher pricing for premium plans compared to some competitors
• Limited integrations compared to more established tools
• Advanced features may require a learning curve for beginners

5. Lookback

Image source: Capterra

Lookback is a UX research platform that focuses on live and recorded user testing. It makes it easy for teams to conduct usability testing through moderated and unmoderated research. 

It’s well-suited for UX professionals and product teams that need detailed feedback on user interactions.

User rating

Lookback has an average user rating of 4.3 out of 5 stars based on 21 reviews on G2.

Image source: G2

Best for

Lookback suits UX researchers, product managers, and designers who need real-time user feedback through live testing or want to analyze user sessions at their own pace.

Key features

• Live moderated sessions: Conduct real-time user tests where you can ask participants questions and guide them through tasks.
• Unmoderated usability tests: Run usability tests and record user sessions without the need for live interaction, allowing you to gather feedback at scale.
• Session replays: Watch recordings of user interactions to identify pain points and areas for improvement.
• Collaboration tools: Invite team members to observe live sessions or review session replays together for a collaborative research experience.
• User recruitment: Easily recruit participants from Lookback’s user pool or invite your own users to take part in testing.

Supported platforms

Lookback supports testing across websites, mobile apps, and desktop applications.

Integrations

Lookback integrates with prototypes like Adobe XD, Figma, and InVision, allowing teams to conduct usability tests and gather user insights.

Customer support

Lookback offers responsive customer support through email and live chat. They also provide a range of resources, including tutorials and documentation, to help users get started and maximize the platform’s capabilities.

Pricing

Lookback offers flexible pricing options based on the size and needs of your team. Paid plans start at $25 per month for up to 10 sessions a year. Enterprise pricing is available for larger organizations that require advanced features and more remote usability testing.

Pros

• Real-time moderated and unmoderated user testing options
• Seamless collaboration features for team participation
• Easy-to-use interface for both researchers and participants
• Flexibility to test on websites, apps, and desktop products

Cons

• Higher pricing for advanced features, which may be prohibitive for smaller teams
• Limited integrations compared to some competitors
• The learning curve for new users unfamiliar with UX testing methods

6. Userlytics

Image source: G2

Userlytics is a user research platform that focuses on delivering in-depth insights into how real users interact with websites, apps, and other digital products. 

It allows teams to run both moderated and unmoderated tests, making it easy to gather qualitative feedback at scale.

User rating

Userlytics has an average user rating of 4.4 out of 5 stars based on 148 reviews on G2.

Image source: G2

Best for

Userlytics is suitable for UX designers, product managers, marketers, and researchers who need user insights to optimize websites, mobile apps, or other digital platforms.

Key features

• Global user recruitment: Access a diverse pool of participants from around the world, or invite your own users to test your product.
• Moderated and unmoderated testing: Conduct live sessions with users or let them complete tasks on their own for unmoderated feedback.
• Session replays: Watch recordings of user interactions to see how they navigate and interact with your product.
• Surveys and questionnaires: Combine usability testing with custom surveys to gather detailed insights on user satisfaction and pain points.
• Multi-device testing: Test across multiple platforms, including websites, mobile apps, and desktop applications, to ensure consistency in user experience.

Supported platforms

Userlytics supports testing on websites, mobile apps, and desktop applications.

Integrations

Userlytics is compatible with prototypes built on Adobe XD, Axure, Figma, Framer, and InVision, allowing teams to conduct usability tests, gather user insights, and make data-driven design decisions across various platforms.

Customer support

Userlytics provides customer support via email and live chat. Their support team is known for being responsive, and they also offer helpful guides and tutorials for getting started with the platform.

Pricing

Userlytics offers a pay-as-you-go model, which makes it flexible for teams of all sizes.

Pros

• Access to a global pool of test participants for more diverse insights
• Moderated and unmoderated testing options for flexible research
• Multi-device testing for websites, mobile apps, and desktops
• Simple, intuitive interface that’s easy to navigate

Cons

• Pricing can add up quickly with larger testing needs
• Limited customization in participant recruitment options for specific demographics
• Some users report occasional delays in session recordings

7. UXArmy

Image source: G2

UXArmy is a user research platform that helps businesses and product teams improve the usability of their websites, apps, and other digital products. 

It offers a range of tools for gathering user feedback through unmoderated testing, surveys, and usability tests.

User rating

UXArmy has an average user rating of 4.6 out of 5 stars based on 87 reviews on G2.

Image source: G2

Best for

UXArmy is suitable for UX designers, product managers, and digital marketers who want to conduct rapid usability testing and gain insights into user behavior.

Key features

• Unmoderated testing: Set up tests that users can complete on their own time, providing feedback on website or app usability without the need for live interaction.
• Remote user testing: Conduct tests with users from different locations to gather feedback from a diverse audience.
• Surveys and questionnaires: Collect additional insights through targeted surveys and questionnaires, helping you understand user preferences and pain points.
• Task analysis: Evaluate how well users can complete specific tasks on your site or app, helping you identify bottlenecks and areas for improvement.
• User recruitment: Access UXArmy’s pool of testers or invite your own users to participate in testing.

Supported platforms

UXArmy supports testing on websites and mobile apps.

Integrations

UXArmy integrates with collaborative design tools like Figma, making it easy for teams to test prototypes, gather user feedback, and collaborate effectively throughout the product development process.

Customer support

UXArmy offers customer support via email and live chat. They also provide a resource library with tutorials and guides to help users get the most out of the platform.

Pricing

UXArmy offers flexible pricing plans with custom plans available for larger organizations. The platform also provides a free trial, allowing teams to explore its testing features before committing to a paid plan. You have to contact their sales team for a direct quote.

Pros

• Affordable pricing with pay-as-you-go options
• Access to a diverse pool of remote testers
• Simple, easy-to-use interface for creating and managing tests
• Supports both websites and mobile apps for comprehensive testing

Cons

• Lacks some advanced features like session replays or heatmaps
• Limited customization options for targeting specific user demographics
• Fewer integrations compared to other more established platforms

Best UX Testing Tools Comparison Table

Choosing the right UX testing tool can make a big difference in improving your website’s user experience. To help you make an informed decision, we’ve created a comparison table that highlights the key features of the top UX testing tools.

Best UX Testing Tools: Our Verdict

Now that we’ve gone over our usability testing tools shortlist, FullSession proves to be the top option for businesses focused on improving user experience and optimizing website performance. Here’s what makes it stand out:

• Track dynamic elements in real time: FullSession allows you to capture interactions with dynamic site elements, offering detailed insights into user behavior.
• Instant heatmap generation: Get heatmap data instantly without affecting your site’s performance.
• Safeguard user privacy: FullSession excludes sensitive data from recordings, ensuring compliance with GDPR, CCPA, and PCI regulations.
• Streamlined data management: Handle large volumes of data effortlessly, quickly surfacing important insights.
• Keep tracking focused on your site: User behavior tracking is limited to your platform, ensuring data security and preventing misuse.
• Better team collaboration: FullSession makes it simple for teams to share insights and collaborate effectively on a single platform.

Ready to optimize your user experience? Book a demo with FullSession today and discover how it can transform your business.

Conclusion About Best UX Testing Tools

UX testing tools are a must-have for any online business that wants to improve user experience and maximize conversions.

They help you understand how users interact with your site, spot problem areas, and make the necessary improvements. Whether you run a SaaS platform, eCommerce store, or any digital business, using the right UX tool can make a huge difference.

Out of all the options, FullSession stands out. It lets you track user interactions in real time, process heatmaps instantly, and manage data efficiently. Plus, it keeps user privacy safe and makes collaboration across teams easy.

If you’re ready to optimize your user experience through a no-frills usability testing process, give FullSession a try. Book a demo today and discover how it can transform your website!

FAQs About Best UX Testing Tools

What are UX testing tools, and why are they important?

UX testing tools offer a deeper look into how users interact with their websites or apps. The best UX testing tools provide valuable insights into user behavior, allowing companies to identify areas for improvement, fix poor user interfaces, and enhance the overall user experience. Tools like Pendo are crucial for optimizing conversion rates and customer satisfaction.

Can usability testing platforms help increase conversions?

Yes, by identifying problem areas in the user journey, such as confusing navigation or slow-loading pages, UX testing tools help you make data-driven changes that can improve user experience. This leads to fewer drop-offs and more conversions as users find your platform easier to use.

Is FullSession suitable for small businesses?

Yes! FullSession offers flexible pricing plans, starting at $39/month (or $32 with an annual plan). Its easy-to-use platform, combined with powerful features like real-time tracking and instant heatmap generation, makes it a great choice for businesses of any size looking to improve their user experience.

Mohamed Sehwail

Mohamed oversees operations and finance at FullSession and has contributed to the company’s UX analytics knowledge base.

www.fullsession.io/

Providing a relevant and meaningful user experience is essential for any website, but defining what makes up a good user experience can be challenging.

Luckily, UX analytics tools can help you better understand user behavior so you can know exactly what kind of UX to offer your users. 

We created FullSession after thorough research of other UX testing tools on the market. It helps improve the user journey and overall product performance via interactive heatmaps, session recordings, customer feedback forms, conversion funnel analysis, and error tracking.

With this article, we will help you learn more about UX analytics and show you 11 ways you can use UX analytics tools to reach your goals. First, let’s cover the basics.

What Is a UX Analytics Tool?

A UX analytics tool gathers data on user activity, analyzes that data, and provides reports to help you better understand the user experience. It enables you to optimize your products according to users’ evolving needs.

It also helps product teams identify what works and doesn’t, providing clear indicators and benchmark results. These insights can be great for determining the effectiveness of a specific design or feature modification before the final implementation.

A UX analytics tool will help you answer essential questions about product use, such as:

1. What are the user motivations? 
2. Can they achieve their desired goal? 
3. Does it relate to their values?
4. What can your product do? 
5. What can users do with it?
6. How accessible or intuitive is the product? 
7. Can you improve it in the future?
8. What are the most significant issues users encounter, and how can you solve them?

What Are the Most Common UX Analytics Tools?

There are many different types of UX analytics tools available. You can choose the one that best suits your needs and goals. 

Combining different tools is the way to go for a comprehensive analysis. Integrations can also be pretty helpful. They allow you to centralize results and conduct data analysis from various sources.

On the other hand, some solutions, such as FullSession, provide all the necessary features you can use for the UX analysis in one place. 

Let’s explore the most common types of UX analytics tools.

Real-time analytics

Real-time analytics gathers and measures real-time user data. It provides insights into how users interact with your website, such as what they click on, what holds their interest longer, what elements they ignore, etc.

For example, a real-time analytics tool lets designers and developers react on the spot and solve problems before or as they occur or recognize opportunities for further improvements.

User flow maps

User flow maps depict user journeys on websites or mobile apps. They illustrate the user’s path from start to finish and help you understand the quality of their individual experiences. 

With these maps, you will see how users navigate your website and find out if they reach their goals. An example of such a goal is making a purchase. User flow maps are essential in creating the experience you want your users to have.

They are also valuable for creating an intuitive user interface, as well as evaluating and modifying user interface elements.

Funnel analytics

Funnel analytics provides the information you need to analyze your conversion rates at any given point in your sales or marketing funnel. You can determine which steps in the flow are effective and cause users to drop off to decrease your conversion rates.

Conversion funnel analysis is a major strength of FullSession. The FullSession funnels and conversions feature is like having a smart guide for your user journeys. It tracks every step of your conversion funnel, helping you see where users are dropping off and what’s working to drive conversions.

Imagine you’re running an e-commerce site and notice that a lot of users are abandoning their carts right before checkout. With FullSession funnels, you can visualize each step of the funnel and see exactly where these drop-offs are happening. 

For example, you might discover that users are spending too much time on the payment page, indicating a potential frustration point. By analyzing trends over time, you can see if this issue worsens during certain periods, like a sale. 

The tool also lets you compare how different segments, like mobile users versus desktop users, interact with the funnel. If mobile users are dropping off more frequently, you could identify and fix mobile-specific issues. 

FullSession helps you pinpoint these problems and optimize each step to improve conversions, ultimately leading to a smoother user experience.

Book a demo to see how it works.

Website usage analytics

Web analytics collects, measures, and analyzes data from website users’ actions. It compiles data into reports that help you understand how visitors interact with your website. You can monitor web traffic or conduct more complex analyses for market research and website optimization.

Web analytics tools, such as FullSession, provide resources for understanding user behavior and helping you make informed decisions. With web analytics, you can increase customer retention, attract new prospects, improve your sales funnel, and increase your ROI.

Heatmap analytics

Heatmap tools, which you can use with FullSession, show you pages with the highest user activity on your website. You see what parts of your site users are interacting with the most, usually by a heat gradient that shows click, scroll, or mouse movement activity.

Heatmap analytics can help you conduct funnel analysis and monitoruser behavior. It also provides insights on increasing user engagement. You can observe your A/B test performance, group your web traffic into segments, andevaluate your conversion paths to make necessary improvements.

FullSession can collect quantitative data and present it into three different types of heatmaps:

• Click maps: Show where users click on a page, highlighting the most popular areas and helping you understand what grabs their attention.
• Scroll maps: Reveal how far users scroll down a page, indicating which content keeps their interest and where they tend to lose focus.
• Mouse movement maps: Track the path of users’ mouse movements, giving insights into how they navigate and interact with your content and where they might be hesitating or focusing their attention.

FullSession heatmaps are interactive and provide real-time insights. Real-time data allows for immediate action, and businesses can be proactive, preventing issues or seizing opportunities. On the other hand, aggregated data relies on reports, which could take longer to appear. FullSession eliminates this issue.

Session recording tools

With session recording tools, such as FullSession, you can record user sessions and play them back to observe users’ online behavior. 

This feature enables you to log and monitor users’ actions, such as clicks, taps, or mouse movements, in real time. It gives insight into your users’ journey and helps you solve problems more quickly and effectively.

This qualitative analytics solution helps you understand:

1. The user experience on different devices
2. What parts of your site or web pages attract them the most
3. Their mouse movement patterns
4. Where they click the most or stop scrolling on your pages
5. If there are page elements causing issues

With this data, you can set up strategies that meet user needs and ultimately improve user experience.

To watch user sessions with FullSession, click on any of the entries on the Session Playlist.

The recordings will automatically play, and then you can observe your users’ activity.

When you replay a session, you’ll be able to see:

• Visit source
• Users’ locations (country and IP address)
• Pages viewed, and URLs visited by your users
• The average time a user spends on a page
• The total time a user spends on pages
• Session list
• The session event data
• Screen resolutions of your users’ devices

Start a free trial to see how it works.

Customer feedback tools

It is essential because it provides user feedback in real-time and helps you understand what they’re having trouble with, so you can provide solutions immediately. Also, it helps you optimize your marketing or sales efforts.

Companies may use sentiment analysis to gain better insights into their customers’ opinions and feedback, based on data from reviews, social media, or surveys. With this data, they can identify trends, improve customer experience, and create better sales strategies over time, based on their sentiment.

FullSession lets you customize your own feedback widgets to collect valuable user insights.

You can also replay user sessions and view customer feedback attached to each session.

Seven steps in gathering customer feedback with FullSession

Find the ‘New Feedback’ widget at the top-right corner of the page.

Add a name and description to the form. It makes it easier to find your form later.

Next, choose how you want the form to look. You can adjust the language, reactions, colors, and form position. You can also preview the form before publishing.

If you’re not satisfied with the form design, there is a reset button you can use to start redesigning your form.

Now, set up the feedback form’s flow. You can ask how the user feels or request contact details. It’s all up to you.

Target the form’s audience by their devices. The FullSession tracking code lets you choose to collect feedback from all pages or a single one.

FullSession also lets you select a trigger type for all user feedback widgets. You can choose when the widget will appear (e.g., after rage clicks, after the page loads), who it will appear to (all visitors or some specific segments only), and how persistent it will be.

You can choose how you would like to receive the feedback. Choose your email inbox, but remember that you can only receive a certain number of responses daily.

After reviewing all your steps, you can activate the feedback form and start receiving customer feedback if you are satisfied.

Error tracking and analysis

FullSession can reduce your bounce rate via error tracking and analysis. This feature helps you detect, analyze, and fix issues that affect user experience. It covers error clicks, network errors, console errors, error logs, and uncaught exceptions on web and mobile apps.

Error clicks highlight problematic elements in your application, while network errors reveal issues with server requests that disrupt user activities. Console errors point to underlying JavaScript issues, and error logs offer comprehensive details for effective debugging.

Uncaught exceptions are critical errors that need prompt handling to prevent crashes. The feature also includes trend analysis, segmentation, and session replay integration for deeper insights, along with real-time Slack alerts for immediate error resolution.

Book a demo to see how it works.

Using FullSession as a UX Analytics Tool

FullSession is a web analytics software designed to assist you in monitoring, measuring, and analyzing the effectiveness of your website or landing pages.

FullSession includes session recordings and replays, interactive heatmaps, customer feedback forms, error analysis, and conversion funnel analysis, which help you make better decisions by understanding behavior data and user insights.

With FullSession, you can track engagement data and compare it across channels, devices, and periods to identify what type of content or website elements perform best or need further improvement. 

Plus, FullSession can help you:

• Monitor dynamic elements in real time to gain accurate user insights
• Speed up heatmap processing without affecting site performance
• Safeguard user privacy by omitting the recording of sensitive data
• Efficiently handle large data sets and swiftly uncover crucial insights
• Restrict tracking of user behavior to your site, ensuring data is not misused
• Enhance cross-team collaboration by centralizing efforts on a single platform

Start a free trial now.

Install FullSession on your website to monitor user behavior

On the FullSession site, take a look at the right side of the primary menu. Log in or book a demo.

To start with FullSession implementation, go to Settings, and select FullSession Setup, as seen below.

On your setup page, you will see a FullSession code you can copy to add to your website. On each website page, you want FullSession to track, paste the code below the < head >. 

That’s it. You can start capturing user behavior in minutes.

Why Should You Choose FullSession?

FullSession is your best solution for boosting conversions, increasing site value, and improving user experience and satisfaction. Easy to install and use, FullSession should be your top choice because:

• FullSession comprehensively analyzes website visitor behavior and friction points through broader analytics tools.
• FullSession insights let you know what issues might lead to funnel dropouts and affect conversion rates.
• FullSession has advanced filtering options to understand visitor experience better and identify sessions that seem unusual.
• FullSession lets you segment users based on specific criteria, such as demographics, location, behavior, and more, for a more in-depth analysis of user behavior insights.
• FullSession helps identify significant events inside a session to save time and focus on the most critical issues. 
• FulllSession helps you pinpoint usability issues that can turn away potential conversions via user recordings and heatmaps.
• FullSession lets you monitor and analyze UX metrics, such as the number of users who return to your website, the number who leave after viewing only one page, the number who click on your CTA, etc.
• FullSession is more affordable than other traditional analytics tools. 

Book a demo to learn more.

What Are the Benefits of Using a UX Analytics Tool?

UX analytics is essential to any business because it provides quantitative and qualitative data on the overall user experience on your website, web app, landing page, or mobile app.

Failure to recognize users’ changing needs and adapt to those needs will lead to poorly designed products and reduced user satisfaction. 

Here are some other advantages of using UX analytics tools.

UX analytics provides you with facts

You can’t argue with data obtained from the UX analytics tool. There is very little room for errors or misinterpretations. UX analytics gathers quantitative data based on statistics and presents accurate information on user interactions.

Analytics is the measurement of performance. For example, it’s easy to calculate differences and measure effectiveness if you implement a solution. Thus, the value of your work becomes more apparent. 

Analytics generates faster results

With various tools available to analyze data, questions about improving user experience are answered almost immediately. You can get real-time information when needed, from conversion rates to customer feedback. 

Compared to other methods, UX analytics is a great way to discover what your visitors think without lengthy processes. With a few clicks in your UX analytics tool, you can get data and use it to improve your design, content, or layout so users don’t drop off your funnel. 

It gives a unique insight into website performance

With analytics, you can analyze user behavior to understand how well your website is performing. It includes your website usage, what aspects don’t provide results, where you need to make improvements, etc. 

UX analytics gives you access to more website data than any other analysis method to ensure your website is at optimal performance.

Analytics supports integration with other solutions

When choosing a UX analytics tool, one factor you should always consider is integration. This aspect covers how well you can combine UX analytics tools with other solutions or if they are stand-alone tools.

Thanks to these integrations, you can utilize gathered data at any step of the UX design process and use it for multiple use cases. For example, FullSession integrates with major platforms like Wix, Bigcommerce, and WordPress so it can fit into your existing tech stack seamlessly.

UX analytics data is easily presentable

Data can often be challenging to explain to laypersons. However, with UX analytics, presenting data on UX-related processes doesn’t require your audience to have expert knowledge. Instead, anyone can easily understand generated reports.

This ease of presentation comes in handy when defending your work to higher-ups. UX tools provide visual reports that are easy to comprehend. UX researchers and designers can comfortably show the effect of implemented changes to a feature without worrying about any technical jargon. 

After discussing how beneficial UX analytics can be, let’s cover how to use UX tools. 

How to Use a UX Analytics Tool to Optimize Your Website

We’ve covered the basics of UX analytics, so we can discuss the implementation further. To create a compelling user experience with the help of a UX analytics tool, it needs to have certain features–most of which we’ve already covered:

• Heatmaps use data visualization to show user activity and engagement on your web pages. Recorded data typically includes clicks, scrolling, taps, and insights showing what users most enjoy on your site.
• Session recordings and replays record user behavior on your website, letting you replay and observe their activity. By understanding what users spend time on, you can improve your site pages for better engagement.
• Funnel analysis provides data on the areas of your site where users drop off the funnel, allowing you to identify patterns and improve the stages in your funnel with a lower conversion rate.
• Polls and surveys collect user feedback based on questions you ask in polls and surveys. This information pinpoints what’s wrong with your website and what works well.
• Detailed insights on user behavior show data on user engagement with your website and their individual preferences. You can use it to map out customer patterns and user segmentation.

Now that you know everything about UX analytics tools, let’s explore the 11 best ways you can use them to optimize your website performance and increase user satisfaction.

1. Collect data

Your first step is to know your audience, and the best way to do this is by collecting data. The data collected with UX tools can help identify problems with usability and functionality, creating space for improvements.

UX tools can be quantitative or qualitative. Qualitative tools provide opinion-based information that can be gathered in a survey or poll, while quantitative analytics tools provide fact-based, numerical data. For purposes involving user behavior, combining both is most effective.

2. Get the big picture

This follow-up step involves grasping the main idea behind the website and assessing your current results. You need to answer the questions of why you created it, who it is for, and how it will meet users’ needs.

A UX analytics tool helps you get a bird’s eye view of your website performance and see the big picture for further improvements. 

To assess your results, ask the following questions:

• What steps have been taken before?
• What is the team trying to achieve?
• Which information do we need to collect?
• What is the timeframe for accomplishing all goals?

FullSession helps you find and fix problems on your site by collecting data on user and event properties. To review this data, click on the Insights tab in the menu.

Now you’ll see a new panel with three sections on your dashboard. You can select a specific time range to get insights for up to one year.

You get to see data on:

User engagement

• Median scroll depth by device
• Page load speed by browser
• Session playlist
• Top users
• User trends
• Breakdowns (based on device, browser, and screen)

User experience

• Event per session
• Session length
• Active time
• Feedback data
• Top pages
• Clicks analytics
• Error analytics
• Slowest pages (pages, landing pages, and exit pages)

Marketing channels

• UTM analytics
• Top referrers

You can use data to build a website tailored to your customers’ needs and create the best experiences. Historical data can also help feed predictive analytics, allowing you to make data-driven decisions based on future user behavior.

3. Track website traffic

Monitor website traffic to measure user experience. Web traffic tracking is essential because it reports your site’s overall performance.

You can find out which parts of your website resonate with users the most and which ones repel them. You can also make modifications as necessary to achieve your goals.  

4. Identify user groups

The next important step is to segment users into specific groups based on demographic data, psychographic data, and other parameters. User groups help define your target audience. If you know who uses your product, you can create a user experience that satisfies their needs.

With FullSession, you can segment user groups by different characteristics, such as the devices or browsers they use, location, language, and so on.

5. Track your audience’s behavior 

The next phase in this process is monitoring user behavior. You can identify what will most likely attract and appeal to them and what they will ignore completely. This is an effective way to boost conversion rates.

For example, with insight into how users move through conversion funnels to reach checkout or form submission, you can figure out what puts them off or causes them to drop off the process. 

Analyzing user behavior in relation to the user experience is the best way to see if your conversion funnel is working as well as it should. 

With FullSession funnels and conversions, you can:

• Explore funnel steps: View how users progress from initial interaction to final conversion, including conversion rates and drop-off rates for each step. This helps identify where users drop off and which steps need optimization.
• Analyze funnel trends: Monitor changes in user flows and conversion rates over time to spot trends and seasonal variations. Assess long-term performance and adjust your strategies based on these insights.
• Review events correlations: Identify actions and events that increase conversion rates to highlight successful user behaviors and features. Use these event-tracking insights to replicate successful patterns and improve user journeys.
• Detect top issues: Pinpoint actions or obstacles that hinder conversions, which helps address issues causing user drop-offs. Implement improvements to reduce friction and improve the user experience.
• Conduct effort analysis: Measure the time users spend interacting between funnel steps to understand user effort and potential user frustration signals. Analyze the most engaging steps or features to highlight parts of the funnel that capture user interest. Promote and enhance these features to maximize customer retention and conversions.
• Perform segmentation and comparison: Compare funnel performance across different user segments (e.g., device type, location) to understand interactions of various user groups. Tailor experiences and address segment-specific issues.
• Do time period comparison: Analyze performance over different time periods to monitor changes in behavior and conversion rates. Based on these insights, adjust marketing strategies and product features.

6. Optimize your calls-to-action

The call-to-action button is your golden ticket to driving conversions, but only if it is well-designed. As the name implies, it encourages users to take action on your site, whether making a purchase or subscribing to an offer.

The UX analytics tool can help identify two issues—why visitors can’t find what they’re looking for and why they leave the landing page without converting. In most cases, you will see that the reason behind a high bounce rate is poor CTA placement.

7. Improve design, layout, or content

Data will help you understand the user’s needs, behavior, and content requirements. Make sure your design is intuitive and that the layout allows easy navigation.

Additionally, invest in your content design so it resonates with your target audience. The more conversational—the better!  

8. Measure user engagement

This step entails measuring the overall user activity on your website. Key metrics on user engagement to look out for include: 

• Clicks
• Taps
• Scrolls
• Screen views
• Pageviews
• Video views
• Time spent on the website
• Comments and shares on blog posts
• Sign-ups
• Form submissions

9. Increase conversion rates

You can improve your website’s conversion rates by improving its speed, eliminating friction points, and designing actionable CTAs.

Alternatively, you can use conversion rate optimization tools to analyze details and make faster improvements. Another important step is to conduct user testing to ensure that your website is user-friendly and conducive to successful conversions.

10. Reduce bounce rates

UX analytics tools will provide data on your site performance. Using this information, you can take measures to reduce the number of people who leave your website without completing their user journeys. These measures include:

• Monitoring your conversion rates
• Constantly improving UI design to meet user needs and requirements
• Optimizing site speed and CTAs

11. Increase time spent on site

Still drawing on reducing bounce rates, it would be vital if you could keep users on your website longer by eliminating negative experiences, such as slow load times, broken links, unresponsive layouts, and non-clickable items.

Some of the practical techniques are a clean design, an interactive experience using videos and photos, high readability, and internal linking.

How FullSession Compares to Other UX Analytics Tools

How does FullSession fare against competitors? Here is a quick overview.

We’ve also reviewed and compared some of these tools: Lucky Orange vs Hotjar, Mouseflow vs VWO, LogRocket vs FullStory, Smartlook vs Hotjar, Hotjar vs FullStory and more.

If you are comparing LogRocket specifically, check LogRocket pricing for a closer look at plans and costs.

The Best UX Analytics Tool: Final Words

Improving your website performance has numerous benefits, such as generating more revenue for your business through higher conversion rates. You can also make your user experience more enjoyable. The most guaranteed way to achieve this is to use a UX analytics tool to see how users behave. 

If you want a one-stop-shop platform, FullSession is the right UX analytics tool for you. With heatmaps, detailed reports, session recordings, error analysis, funnels and conversions, and customer feedback tools, you can optimize your website to improve customer satisfaction and create a website aligned with their needs.

FullSession offers a 14-day free trial for its paid plans, so you can try all user experience analytics tools before committing.

Book a demo today to learn more!

FullSession Pricing Plans

FullSession offers three premium packages. The annual plan can save you up to 20%.

1. The Starter plan costs $39/month or $32/year and lets you track up to 5,000 monthly sessions. 
2. The Business plan starts at $75/month or $60/year and lets you track up to 100,000 monthly sessions.
3. The Enterprise plan gives you full access to all features. You can book a demo for more details. 

We also provide a customized pricing package if your business has specific website analytics needs. Check out our Pricing page.

Let’s take a look at some FAQs for UX analytics tools.

FAQs About UX Analytics

What is UX analytics?

UX analytics is all about understanding how users interact with your product. It tracks their behaviors and preferences to help you improve the overall user experience. Key features of UX analytics tools include session replays, heatmaps, usability testing, A/B testing, and customer feedback tools that collect qualitative and quantitative insights.

What is the most used UX tool?

The most comprehensive user behavior analytics tool is FullSession, and it’s affordable, too! It provides valuable insights into user behavior and helps you measure the effectiveness of your designs.

What is the best tool for analytics?

There isn’t a one-size-fits-all answer, but tools like FullSession, Hotjar, Pendo, LogRocket and Adobe Analytics are top choices for comprehensive analytics and user behavior tracking. You can also try Google Analytics, a popular UX analytics tool that lets you analyze user paths for free, or Mouseflow if you need form analytics and user interviews.

Do UX designers use data analytics?

Yup. UX designers use data analytics and conduct usability tests to inform their design decisions, understand user needs, and create better experiences based on real user data.

Do UX tools work for mobile?

The best UX analytics tools, like FullSession, measure customer behavior on both websites and mobile applications. Since 45% of North American web traffic comes from mobile devices, optimizing for mobile should be a priority.

Mohamed Sehwail

Mohamed oversees operations and finance at FullSession and has contributed to the company’s UX analytics knowledge base.

www.fullsession.io/