Thoughts About Digital Experience, User Behavior Analytics

Mohamed Sehwail

President

Mohamed oversees operations and finance at FullSession and has contributed to the company's UX analytics knowledge base.

Author: Mohamed Sehwail

  • 10 PostHog Alternatives and Competitors (2026)

    10 PostHog Alternatives and Competitors (2026)

    PostHog is a solid open source platform for product analytics, feature flags, session replay, error tracking, and A/B testing. But not every team needs a developer-first analytics stack. Some teams need simpler reporting, clearer usage-based pricing, stronger qualitative insights, or a platform that helps non-technical users understand user behavior without relying on engineering teams. The…

  • UX Audit: The Ultimate Guide for Website Owners

    UX Audit: The Ultimate Guide for Website Owners

    A UX audit can make or break your website. It’s a deep dive into how users are using your site so you can find the problems and solutions. A UX audit looks at your whole website experience, from how people use it to how your site looks. You can see what’s working and what’s not.…

  • User Experience Optimization: Explore the Latest Techniques for 2026

    User Experience Optimization: Explore the Latest Techniques for 2026

    Picture this: It’s 2026, and your digital product is a seamless extension of your users’ lives. Frustration? Gone. Confusion? A thing of the past. Engagement? Through the roof. It isn’t a far-fetched dream—it’s the potential reality of user experience optimization done right. But let’s be real: Users are flooded with options, their attention spans are…

  • Best Website Optimization Tools for SEO, UX, Speed, and CRO in 2026

    Best Website Optimization Tools for SEO, UX, Speed, and CRO in 2026

    Website optimization tools help you improve rankings, speed, user experience, and conversions, but the best choice depends on what is actually holding your site back. If your issue is low traffic, you need SEO tools. If users are dropping off, you need UX and CRO tools. If pages feel slow, you need speed diagnostics. This…

  • Digital Experience Analytics (DXA): Definition, Use Cases, and Key Components

    Digital Experience Analytics (DXA): Definition, Use Cases, and Key Components

    Digital experience analytics gives you the tools to track, measure and improve users’ engagement with your digital platforms. It lets you collect and analyze user data from websites or apps, combining behavioral data with technical metrics to give you a complete view of the customer journey across various digital touchpoints. The best digital analytics tools…

  • 9 Behavioral Analytics Software Platforms for Journey Analysis in 2026

    9 Behavioral Analytics Software Platforms for Journey Analysis in 2026

    Behavioral analytics software helps teams diagnose how users move through key journeys such as onboarding, checkout, forms, and retention flows. Unlike broad user behavior tools lists, this guide focuses on software built to uncover friction patterns, drop-off points, and high-impact optimization opportunities across web and product experiences. The goal is not just to track activity,…

  • How to Get More Conversions on Shopify: 9 Expert Tips for Success

    How to Get More Conversions on Shopify: 9 Expert Tips for Success

    Increasing your conversion rate is key to your Shopify store success. A higher conversion rate means more sales, improved ROI and a healthy online business. But how can you turn more of your visitors into paying customers? In this ultimate guide, you’ll learn: We’ll also introduce you to FullSession, an all-in-one user behavior analytics software…

  • Why You Need a Mouse Heatmap for Website Optimization 

    Why You Need a Mouse Heatmap for Website Optimization 

    As a website owner, you’ve probably struggled to understand why visitors aren’t converting or why certain pages have high bounce rates. If traditional analytics leaves you confused, a mouse heatmap can solve these problems best.  Mouse heatmaps give you visual insights into user behavior so you can identify and fix website issues faster, increase user…

  • Customer Journey Analytics: How It Works, Why It Matters, and How to Use It

    Customer Journey Analytics: How It Works, Why It Matters, and How to Use It

    Customer journey analytics helps businesses understand how users move from first touch to conversion and beyond. This guide explains what customer journey analytics is, how it works, which metrics matter, and how to use it to improve customer experience, retention, and conversion rates.

  • 5 Best Alternatives to Google Analytics for Superior Insights

    5 Best Alternatives to Google Analytics for Superior Insights

    Google Analytics is one of the best website visitor tracking software that helps you track, monitor and analyze the performance of your digital products. While free, its limitations with data collection methods, migration difficulties, sampling issues, and complexity prompt users to look for alternatives. Customers often switch to user behavior tools that go beyond raw…