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Thoughts About Digital Experience, User Behavior Analytics

Read the Latest Articles & Enhance Your Knowledge About User Behavior Analytics Tools, Digital User Experience

Guide to Customer Journey Analytics

The Complete Guide to Customer Journey Analytics

If you want to give your audience the experience they want, you have to understand how they behave. Customer journey analytics can show you how your customers behave at various touchpoints and why they behave that way. Ultimately, the goal is to get a better grasp of how each...

thumbs up
14 minutes read.

How to Make a Client Satisfaction Questionnaire (+ Examples)

Everyone has answered a client satisfaction questionnaire or customer satisfaction survey at least once. Chances are, you’ve probably abandoned some midway or simply didn’t participate. Whether the survey is too long, uninteresting, or overly complicated, you’ll notice that some surveys are better than others. So, how do you get this method down pat? If you ...

a light bulb and paper clips
13 minutes read.

MVP Testing: 17 Best Techniques That Work

A good idea without validation is only just that—a good idea. And without feedback from your target audience, you’re not even sure if it’s a good idea for them. How can you make sure your product will work as promised? Will it meet market demand or be just another failed startup? What if you spend ...

a group of people looking at a piece of paper
16 minutes read.

10 Best NPS Software Tools to Drive Customer Loyalty

An NPS survey can help you gauge customer loyalty or, more specifically, find out who your loyal customers are (and how many of them are there!). It asks this one question: “On a scale of 1-10, how likely are you to recommend our product/service to a friend?” Sounds like you can use just any standard ...

a man and a woman filling product survey questions
13 minutes read.

Product Survey Questions to Help You Build a Top-Notch Product

So you’ve built a product that solves a specific problem of your target audience. And in your humble opinion, it’s perfect. Maybe even better than your competitors’! Unfortunately, the opinions that truly matter are the ones that come from your customers. Is your product working as well as it should? Does it serve all customer ...

a group of people sitting at a table
15 minutes read.

The Ultimate Guide to Conducting User Research Interviews

Sometimes, the best way to find out if your product is good is to just ask the person using it. Unfortunately, it’s not as easy as it sounds. User interviews can give you detailed, honest, and nuanced insights about what you offer, but only if done right. So, how can you make sure your interviews ...

survey smiley faces
16 minutes read.

13 Best NPS Survey Tools to Gauge Customer Satisfaction

Loyal customers are the best assets for any business. They buy what you sell and are happy to do so, but the best ones also tell others how great your brand is. They are called promoters. So, how do you tell how many promoters you have? At the same time, how can you tell how ...

Guide to Customer Journey Analytics

The Complete Guide to Customer Journey Analytics

If you want to give your audience the experience they want, you have to understand how they behave. Customer journey analytics can show you how your customers behave at various touchpoints and why they behave that way. Ultimately, the goal is to get a better grasp of how each...

a group of people looking at a piece of paper
16 minutes read.

10 Best NPS Software Tools to Drive Customer Loyalty

An NPS survey can help you gauge customer loyalty or, more specifically, find out who your loyal customers are (and how many of them are there!). It asks this one question: “On a scale of 1-10, how likely are you to recommend our product/service to a friend?” Sounds like you can use just any standard ...

woman looking at behavioral analytics stats
8 minutes read.

Looking for a Mouseflow Alternative? Here Are 5 Best Options

Is Mouseflow not working for you anymore? Perhaps you’re looking for more features? An overall better approach to getting in-depth insights into user behavior, satisfaction, loyalty, and more? Don’t worry, you’re right where you need to be! Let’s go over the most popular features of Mouseflow, why you might need to find another tool, and ...

laptop and social media icons animated picture
9 minutes read.

How to Make the Best “How Did You Hear About Us” Survey

It’s one thing to know which of your marketing campaigns are most effective. It’s another to know in which platforms do these marketing campaigns perform the best. Asking, “How did you hear about us?” can tell you where the bulk of your customers are coming from. This can help you strengthen the marketing channels that ...

user retention
10 minutes read.

What is User Retention? (+ How to Measure & Improve It)

A retained user is someone you’ve satisfied so much that they keep coming back to your brand. In the same vein, a high user retention rate indicates a great number of satisfied customers and good customer loyalty. However, it can take a while to reach that level of user retention that all businesses want. First ...

Chart with arrow moving upwards
8 minutes read.

Churn Rate vs. Retention Rate (In-Depth Breakdown)

Churn rate and retention rate are two sides of the same coin. These rates are important for businesses to understand customer behavior.  The churn rate measures how many customers stop using a service over a specific period. On the other hand, the retention rate shows us the percentage of existing customers who stay.  Both metrics ...

market segmentation presented with figures
11 minutes read.

7 Best Market Segmentation Tools For Top-Notch Personalization

Even though you have a very specific Ideal Customer Profile, your target audience will still consist of different types of people. They will have varying interests, attitudes, geographical locations, income levels, and so on. Customers that share similar characteristics belong to the same “segment.” So, what does this mean for your marketing campaigns? Your target ...

Mobile analytics

CRO for Mobile: Definition, Advantages, and Best Practices

Traffic share of mobile traffic for all types of businesses is increasing year by year, which comes as no surprise since we spend more than half our time on mobile instead of desktop. But what does this mean for businesses? Simply put, you’re missing out on a big chunk...

Psychographic Segmentation
8 minutes read.

A Beginner’s Guide to Psychographic Segmentation

Psychographic segmentation tells you how you can connect with your audience groups and maximize your conversions. What motivates your customers to buy? What type of marketing campaigns are they most likely to respond to? What psychographic traits can make them hate or love your brand? Psychographic segmentation answers all these questions and more. In this ...

man and woman pointing at a target animated picture
11 minutes read.

How to Test Product Market Fit: The Ultimate Guide

Your product may be set to be the most revolutionary thing to grace your industry, but how do you know whether it will soar upon launch or crash and burn? This is where product market fit comes in, and all startups go through this process. In essence, product market fit is when your product serves ...

woman and man looking at CRO stats animated picture
9 minutes read.

Macro Conversion vs Micro Conversion: A Comprehensive Guide

Regardless of what your business is offering, the number of people who become successful conversions ultimately affects your bottom line and, in turn, your overall business health. As a business leader or marketing manager, your job is to find out what affects that number and figure out how to maximize it. Let’s start with the ...

woman next to a conversion funnel animated picture
10 minutes read.

What Is Conversion Funnel Analysis and How to Optimize It

The ideal customer is someone who moves through the conversion funnel with little friction–they view your website, click on your CTAs, and dive head-first into your desired action. Done! Unfortunately, real-world customers aren’t like that. Sure, some may convert into repeat customers without much pushing, but most will need convincing that you are the #1 ...

A picture of how the funnel technology fullsession has works
11 minutes read.

Best 11 Conversion Rate Optimization Tools You Need In 2024

So, you’ve driven a sizeable number of visitors to your website. They’re looking at your products, perusing your blog pages, and scrolling through your landing page. You might think that the hardest part is over, but unfortunately, you’re just now getting to it. A large number of visitors is meaningless if you can’t convert them ...

picture of notebook with pins in the shape of a net
6 minutes read.

Best 7 Customer Journey Mapping Tools to Skyrocket Conversions

Understanding your customer’s journey is the root of increasing conversions. Customer journey mapping tools give you the ability to visualize their path, pinpointing where users join or drop off. In this article, we’ll take a look at the best customer journey mapping tools that help you plan and understand your customer funnel. What Are Customer ...

Ecommerce funnel

How to Build An Ecommerce Conversion Funnel That Works

No matter how good your product is, customers aren’t going to be lining up to buy it without an effective eCommerce conversion funnel. There are different stages of the buyer’s journey you need to strengthen if you want to maximize conversions. These make up the conversion funnel and, in...

10 minutes read.

How to Create an Effective eCommerce Conversion Funnel

Designing an effective eCommerce conversion funnel can be daunting, but it is necessary to maximize sales. You must evaluate the customer journey, devise a strategy for guiding users through the funnel, create content to draw them in, and optimize the funnel for maximum efficiency. This process will turn website visitors become paying customers. To gather ...

eCommerce trends
6 minutes read.

Top 8 eCommerce Trends For 2021

Successful online Platforms Now Need To Extend Their Focus To Growing Customer Expectations, MobileShopping Expansion, And More

Optimize Your E-Commerce Store with These Five Customer Experience Trends.
4 minutes read.

Top Five Digital Customer Experience Trends For E-commerce Websites

In this modern-day and age, people’s lives are becoming more interwoven with technology. Thus, companies are constantly searching for ways (like enhancing digital customer experience trends) to meet the contemporary man’s demands and keep abreast of the tightening competition in the digital landscape. With the onslaught of COVID-19 last year, consumers’ demands for instant services ...

Grow Your E-Commerce Business with These Effective Marketing Strategies
5 minutes read.

Top 3 E-Commerce Marketing Strategies to Boost Your Business Growth

To withstand the test of times, business owners must constantly improve and enhance their products and services. Whether your business is in its neonatal period or has already established a brand that customers have grown to love, the need to keep abreast of the reigning successful marketing strategies & trends in 2021 to keep your ...

a light bulb and paper clips

MVP Testing: 17 Best Techniques That Work

A good idea without validation is only just that—a good idea. And without feedback from your target audience, you’re not even sure if it’s a good idea for them. How can you make sure your product will work as promised? Will it meet market demand or be just another...

landing page of a hotel opened on a pc screen and a laptop
14 minutes read.

7 Best Landing Page Optimization Tools and Why You Need Them

Landing pages are like digital welcome mats for your website; they’re the first thing visitors see when they click on a link from an email, an ad, or another digital source. Just as a welcoming entryway sets the tone for a visitor’s experience in a home, a well-designed landing page sets the tone for a ...

market segmentation presented with figures
11 minutes read.

7 Best Market Segmentation Tools For Top-Notch Personalization

Even though you have a very specific Ideal Customer Profile, your target audience will still consist of different types of people. They will have varying interests, attitudes, geographical locations, income levels, and so on. Customers that share similar characteristics belong to the same “segment.” So, what does this mean for your marketing campaigns? Your target ...

7 minutes read.

5 Psychographics Examples For Your Marketing Campaign

Do you know what motivates your customers to buy? Demographics provide valuable information that helps shape your ideal customer profile and learn more about your target audience. It tells you who your customer is through broad categories like age, location, and race. But while all this data is important, it doesn’t tell you why your ...

11 minutes read.

How to Create a Customer-Centric Marketing Strategy That Works

In today’s competitive climate, it’s difficult to create a loyal customer base and stand out from competitors. With the rise of social media, customers have become thought leaders who share their opinions with others publicly. It is the reason why businesses try to appeal to them. Customer-centricity reaches beyond that. It means caring about customers’ ...

We Tried Hotjar vs Microsoft Clarity: Here’s Our Feedback

Customer experience analysis is not an easy task. Even with the best intentions, you could end up misinterpreting user behavioral data or fail to address the issues you need to solve. User behavior tools help you ease your web analysis journey, analyze your website functionality and improve the user...

8 minutes read.

User Testing vs. Usability Testing: What’s the Difference?

Have you ever wondered what the difference is between user testing and usability testing? Many people use these terms interchangeably, but there is a significant distinction between the two. The similarity between the two is purpose. Both aim to discover functionality issues and UX design flaws that impact the overall user experience. Because of this ...

FullSession Tool
9 minutes read.

Customer Journey Tracking: How to Map Your Customer’s Path to Conversion

We all know that it’s essential to track website conversion rates, but what about monitoring customer journeys on your website? By mapping out the customer’s path to conversion, you can identify potential obstacles and optimize your website accordingly. In this article, we will go in-depth about the different methods you can use to map customer ...

thumbs up

How to Make a Client Satisfaction Questionnaire (+ Examples)

Everyone has answered a client satisfaction questionnaire or customer satisfaction survey at least once. Chances are, you’ve probably abandoned some midway or simply didn’t participate. Whether the survey is too long, uninteresting, or overly complicated, you’ll notice that some surveys are better than others. So, how do you get...

a man and a woman filling product survey questions
13 minutes read.

Product Survey Questions to Help You Build a Top-Notch Product

So you’ve built a product that solves a specific problem of your target audience. And in your humble opinion, it’s perfect. Maybe even better than your competitors’! Unfortunately, the opinions that truly matter are the ones that come from your customers. Is your product working as well as it should? Does it serve all customer ...

a group of people sitting at a table
15 minutes read.

The Ultimate Guide to Conducting User Research Interviews

Sometimes, the best way to find out if your product is good is to just ask the person using it. Unfortunately, it’s not as easy as it sounds. User interviews can give you detailed, honest, and nuanced insights about what you offer, but only if done right. So, how can you make sure your interviews ...

survey smiley faces
16 minutes read.

13 Best NPS Survey Tools to Gauge Customer Satisfaction

Loyal customers are the best assets for any business. They buy what you sell and are happy to do so, but the best ones also tell others how great your brand is. They are called promoters. So, how do you tell how many promoters you have? At the same time, how can you tell how ...

woman looking at behavioral analytics stats
8 minutes read.

Looking for a Mouseflow Alternative? Here Are 5 Best Options

Is Mouseflow not working for you anymore? Perhaps you’re looking for more features? An overall better approach to getting in-depth insights into user behavior, satisfaction, loyalty, and more? Don’t worry, you’re right where you need to be! Let’s go over the most popular features of Mouseflow, why you might need to find another tool, and ...

a person using a laptop and a phone
17 minutes read.

11 Best Customer Experience Tools You Need

The customer experience starts as soon as a prospective customer visits your website. At this point, the experience they have with your website, content, customer service, and everything in between can determine whether they continue further down the conversion funnel or bounce. So, how can you make sure the customer experience is as satisfying as ...

a notebook and a pencil
15 minutes read.

9 Survey Monkey Alternatives for Your 2024 Market Research

Survey Monkey has earned quite a name for itself in the digital marketing space for a lot of good reasons. For one, it’s easy to use, even for people with minimal tech experience. Plus, it’s incredibly flexible, thanks to its customization options. However, despite its reputation as one of the best platforms for online surveys, ...

woman looking at behavioral analytics stats

Looking for a Mouseflow Alternative? Here Are 5 Best Options

Is Mouseflow not working for you anymore? Perhaps you’re looking for more features? An overall better approach to getting in-depth insights into user behavior, satisfaction, loyalty, and more? Don’t worry, you’re right where you need to be! Let’s go over the most popular features of Mouseflow, why you might...

Sorting data animated
11 minutes read.

Categorical vs Quantitative Data: How Are They Different?

Data collection and analysis is the starting point of every effective marketing campaign. Do you want to refine your ideal customer profile? Create more personalized marketing strategies? Or find out exactly what motivates them to buy? Whatever the case may be, customer-centric marketing should start with data. But what kind of data do you need? ...

Digital experience analytics on a screen animated picture
6 minutes read.

Digital Experience Analytics: What Is It and Why Do You Need It?

Digital experience analytics tell you exactly how your product or service is working or, more specifically, if it’s working as well as it should. In this guide, we’ll define digital experience analytics, explain how it can benefit your brand, and discuss best practices for using analytics tools for websites and mobile apps. What is Digital ...

person clicking on a mouse
7 minutes read.

What Are Rage Clicks And How Can You Avoid Them?

Imagine you’re trying to buy something from a website. You click on the product link, and….nothing happens? You click and click, and still nothing happens. Frustrated, you exit the website and find something else. This is rage clicking, and we’ve all done it at some point. On the customer side, a rage click is a ...

Mobile analytics
10 minutes read.

CRO for Mobile: Definition, Advantages, and Best Practices

Traffic share of mobile traffic for all types of businesses is increasing year by year, which comes as no surprise since we spend more than half our time on mobile instead of desktop. But what does this mean for businesses? Simply put, you’re missing out on a big chunk of your target market if you’re ...

people working on a user experience optimization strategy
9 minutes read.

5 Key Steps to User Experience Optimization

It’s not that rare to see a positive user experience maintaining a steady flow of conversions. However, it can take a lot of work to get to that point. A lot of factors affect the user experience, and it’s easy to find yourself lacking in one element or another. Nevertheless, the work you put into ...

9 minutes read.

Concept Testing: Everything You Need to Know

Whether you’re testing new products, pricing structures, or marketing ideas, you want to run it by the people whose feedback matters the most: your target audience. This is called concept testing. In this article, we’ll dive deep into the definition of concept testing, the benefits of concept testing, concept testing use cases, and how to ...

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