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Thoughts about digital experience, user behaviour analytics

Read the latest articles & enhance your knowledge about user behaviour analytics tools and digital user experience.

Resources

Freshdesk alternatives for support teams: an evaluation checklist

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October 20, 2026
Freshdesk alternatives: start from the use case, then score each option on eight criteria and test it on three real conversations. Keep Freshdesk and run Max inside it, or choose FullSession Desk.
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Freshdesk alternatives: start from the use case, then score each option on eight criteria and test it on three real conversations. Keep Freshdesk and run Max inside it, or choose FullSession Desk.
October 20, 2026
Resources

Freshdesk alternatives for support teams: an evaluation checklist

Compare Freshdesk alternatives on one checklist: channels, ticketing depth, AI agent billing units, handoff and cost. Sourced tables and a free download.

Zendesk alternatives: inventory the channels and workflows your team needs, then compare a dated shortlist. Add Max inside Zendesk or choose FullSession Desk. A requirements inventory, shortlist and budget worksheet.
October 20, 2026
Resources

Zendesk alternatives: compare the support workflows your team actually needs

Compare Zendesk alternatives against your support requirements: channels, SLAs, macros and AI billing units, plus how to keep Zendesk and add Max AI.

Chatbot testing checklist: test answers from known, missing and conflicting sources, then permissions, supported actions, handoff and return visits. Five test categories and a copyable 32-row test matrix.
October 20, 2026
Resources

Chatbot testing checklist: can your support AI answer, act and hand over?

A practical chatbot testing checklist for support and sales AI: test answers, permissions, actions, handoff and masking before launch, with a free test matrix.

Conversational AI for sales: evaluate website answers to pricing and product questions, then the buyer-chosen next step and the route to a person. Three categories, five answer tests and an evaluation checklist.
October 20, 2026
Resources

Conversational AI for sales: evaluate website answers and the next step

Conversational AI for sales spans website chat, voice agents and AI SDRs. Learn to test website pricing answers, the buyer's next step and the route to sales.

How to reduce support tickets without hiding the problem: answer avoidable questions where they come up, and trace repeat failures to a fix and an owner. A worked question-to-fix example, six measures and a review worksheet.
October 20, 2026
Resources

How to reduce support tickets without hiding the problem

Reduce support tickets by fixing what causes repeat questions, not by hiding the contact route. Includes a worked question-to-fix example and a free worksheet.

Best AI customer service software: run the same test tasks for every vendor, then compare a dated, sourced table of answer sources, actions, handoff, deployment and billing unit. Eight products and a scoring rubric.
October 20, 2026
Resources

Best AI customer service software: a workflow-based evaluation guide

Choose AI customer service software with eight test tasks, a weighted rubric and a dated table of what eight vendors document. Free rubric download included.

Fin AI alternatives: keep your helpdesk and change the AI agent, or buy a desk with the agent included. Two buying paths, a dated sourced shortlist and a shortlist worksheet.
October 20, 2026
Resources

Fin AI alternatives: compare your helpdesk, workflows and billing model

Compare Fin AI alternatives by the helpdesk they run in, the jobs they do and the unit they bill. Sourced shortlist, a 1,000-count example and a worksheet.

Chatbot vs live chat: AI answers repeat questions from approved sources, and a person handles the exception in the same thread. Three operating models, two worked examples and a decision checklist.
October 20, 2026
Resources

Chatbot vs live chat: when to use AI, a person or both

Chatbot vs live chat compared by the jobs each handles: repeat questions, after-hours, exceptions and sales. With two worked examples and a free checklist.

Chatbot-to-human handoff: the question, attempted steps and evidence travel with the conversation, and one named owner gives an honest next update. A five-part handoff checklist, six triggers and an availability test.
October 20, 2026
Resources

Chatbot-to-human handoff: context, ownership and a worked example

Design a chatbot-to-human handoff that keeps the conversation, names an owner and handles waits honestly. Includes a worked example and a free checklist.

Lead generation chatbots: answer the buying question from approved pricing and product sources, then help the buyer complete a confirmed demo request handed to sales. A six-stage illustrative example, six measures and a website test checklist.
October 20, 2026
Resources

Lead generation chatbots: from a buying question to a demo request

See how a lead generation chatbot turns a buying question into a confirmed demo request: an annotated example, a qualified-request definition and a test checklist.

See what’s costing you, and prove whats fixing it is worth

Watch the real journey, rank every issue by revenue impact, and validate the result against baseline.

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