Product · Heatmaps
Heatmaps Visualize User Interactions
See where users click, scroll, and engage on your pages so you can fix underperforming layouts, highlight what matters, and turn more visits into conversions.
Understand exactly which parts of each page attract attention and clicks.
Find weak CTAs and dead zones before they hurt your campaigns.
Prioritize UX and CRO tests based on real, visual behavior data.
Visualize clicks and scroll depth on your most important pages.
See what works on your pages at a glance
Move beyond bounce rate and conversion summaries. Website heatmaps make it obvious where users focus, what they ignore, and where your layout needs work.
See attention hot spots
Understand where visitors actually look, click, and scroll on your key pages, so you can place messaging and CTAs where they are most likely to be seen.
Fix weak CTAs & layouts
Spot ignored buttons, dead modules, and low-visibility content. Use heatmaps to decide what to move, resize, or remove before your next iteration.
Guide CRO & UX tests
Use visual evidence to prioritize experiments and stakeholder discussions, so you test what matters instead of guessing what might be broken.
TEAMS
Built for teams that own key pages
Give product, UX, growth, and ecommerce teams a shared view of how users interact with their pages.
SaaS & Product Teams
See if users reach your value proposition, pricing, and key feature sections on signup and onboarding flows, then adjust layout based on real scroll depth and clicks.
CRO & Growth Marketers
Understand which campaign traffic actually engages with headlines, forms, and CTAs on landing pages. Use heatmaps to decide what to test next and where to focus.
Ecommerce Store Owners
See if shoppers notice product details, reviews, and add-to-cart buttons. Identify distractions and friction on PDPs and checkout before they hurt revenue.
UX & Marketing Analysts
Go beyond aggregate metrics in dashboards. Combine website heatmaps with funnels and Session Replay to answer why users behave the way they do.
What is a Website Heatmap?
A website heatmap is a visual representation of how visitors interact with your pages, showing where they click, scroll, and focus. It transforms raw interaction data into color-coded overlays so you can quickly see which areas get attention and which are ignored.
FullSession’s website heatmap tool combines click, scroll, and engagement views so product, UX, and growth teams can understand behavior on a page in seconds, without digging through spreadsheets or complex reports.
Find dead zones and distracting hotspots
Compare desktop vs mobile behavior
Confirm with Session Replay before changing UI
Clicks, scrolls, and engagement in one view
See a combined picture of how users interact with each page. Click and scroll heatmaps highlight what visitors focus on and where most people stop scrolling.
Understand where visitors click and how far they scroll.
Pair heatmaps with funnels to understand conversion changes.
Connect heatmaps to funnels and journeys
Move from high-level metrics into the heatmaps behind them. Use website heatmap analytics alongside funnels and Session Replay to see not just what changed, but why.
Lightweight, privacy-first implementation
Add a lightweight script via tag manager and configure masking for sensitive fields. Heatmaps load without getting in the way of performance or compliance commitments.
Control what your website heatmap captures by default.
How to interpret heatmaps (quick guide)
1. Validate CTA visibility above common scroll drop-off.
2. Look for rage-click clusters around non-interactive elements.
3. Compare mobile vs desktop before redesigning.
4. Segment by traffic source for intent mismatch.
5. Use replay to confirm “why,” not just “where.”
Customer insight
“With FullSession heatmaps, we see which parts of our pages visitors actually use, so we stop guessing and focus experiments where they count.”
Website heatmap pricing and plans
Start with a free trial to see website heatmaps on your live traffic, then choose a plan that matches your usage and requirements.
Compare plan limits and features on our pricing page.
Start using website heatmaps today
See where your visitors actually click and scroll, then use those insights to run smarter experiments and ship better pages.
Website Heatmap FAQ
Answers to common questions about website heatmap tools and how FullSession works.
What is the best website heatmap tool?
The best website heatmap tool is the one that fits your traffic, tech stack, and team workflow. FullSession combines heatmaps with funnels and Session Replay so you see both aggregate patterns and individual journeys in one place.
Is there a free website heatmap?
es. FullSession offers a free trial so you can start collecting heatmap data on your key pages before committing to a paid plan. Free tiers are ideal for testing, but growing teams usually upgrade to unlock more traffic and advanced capabilities.
Do website heatmaps slow down a website?
Done well, website heatmaps should have minimal performance impact. FullSession uses a lightweight script that loads asynchronously and focuses on interaction events, so it does not block page loads. You can also limit tracking to specific pages if needed.
Can website heatmaps work with GA4?
Website heatmaps complement GA4 by showing where on the page your users interact, not just which events fire. FullSession is designed to sit alongside GA4 and other analytics tools, so you can cross-check findings and make better decisions.
Are website heatmaps accurate?
Heatmaps are based on real user interactions, so accuracy depends on your traffic and configuration. FullSession aggregates clicks and scroll depth from actual visits, then visualizes those patterns so you can trust the trends you see on each page.
Will heatmaps show data for all devices?
Yes, as long as your implementation is active. FullSession collects interactions across desktop and mobile, and you can filter or segment heatmaps to focus on the device types that matter most for a given page.