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Thoughts About Digital Experience, User Behavior Analytics

Read the Latest Articles & Enhance Your Knowledge About User Behavior Analytics Tools, Digital User Experience

FullSession vs. Hotjar Heatmaps

FullSession vs. Hotjar Heatmaps: Which Wins for SaaS? Skip to content Start Free Trial Comparison FullSession vs. Hotjar Heatmaps: Pick the Stack That Lifts Conversion Faster By Roman Mohren, FullSession CEO • Last updated: Nov 2025 Related reading: Heatmaps for Conversion: From Insight to A/B Wins TL;DR: Teams that...

6 minutes read.

Mobile vs. Desktop Heatmaps: What Changes and Why It Matters

Mobile vs. Desktop Heatmaps: What Changes & Why Skip to content Start Free Trial Responsive UX Mobile vs. Desktop Heatmaps: What Changes and Why It Matters By Roman Mohren, FullSession CEO • Last updated: Nov 2025 ← Pillar: Heatmaps for Conversion — From Insight to A/B Wins TL;DR: Comparing mobile vs desktop heatmaps at key ...

6 minutes read.

Error-State Heatmaps: Spot UI Breaks Before Users Churn

Error-State Heatmaps: Catch UI Breaks Before Churn Skip to content Start Free Trial MoFu • Troubleshooting Error-State Heatmaps: Find Breaking Points Before Users Bounce By Roman Mohren, FullSession CEO • Last updated: Nov 2025 Pillar: Heatmaps for Conversion — From Insight to A/B Wins BLUF: Teams that pair error-state heatmaps with session replay surface breakpoints ...

7 minutes read.

Heatmaps for Checkout Optimization (SaaS vs. Ecommerce Walkthroughs)

Checkout Heatmaps: SaaS vs Ecommerce Walkthroughs Skip to content Start Free Trial Walkthroughs Heatmaps for Checkout Optimization: SaaS vs Ecommerce Walkthroughs By Roman Mohren, CEO @ FullSession • Last updated: Nov 2025 Part of our pillar: Heatmaps for Conversion: From Insight to A/B Wins TL;DR: Teams that pair interactive heatmaps with funnel drop-off context identify ...

7 minutes read.

Heatmaps + A/B Testing: Prioritize Hypotheses that Win

Heatmaps + A/B Testing: Prioritize Winners Faster Skip to content Start Free Trial A/B Prioritization Heatmaps + A/B Testing: How to Prioritize the Hypotheses That Win By Roman Mohren, FullSession CEO • Last updated: Nov 2025 ← Pillar: Heatmaps for Conversion — From Insight to A/B Wins TL;DR: Teams that pair device‑segmented heatmaps with A/B ...

8 minutes read.

Real-Time Heatmaps for Product Launches: First 48 Hours Checklist

Real-Time Heatmaps: First 48 Hours Launch Checklist Skip to content Start Free Trial Checklist Real-Time Heatmaps for Product Launches: Your First 48 Hours Checklist By Roman Mohren, FullSession CEO • Last updated: Nov 2025 Pillar: Heatmaps for Conversion: From Insight to A/B Wins TL;DR: Teams that monitor real-time heatmaps during the first 48 hours of ...

7 minutes read.

Heatmaps for Conversion: From Insight to A/B Wins

Heatmaps for Conversion: From Insight to A/B Wins Skip to content Start Free Trial Guide Heatmaps for Conversion: From Insight to A/B Test Wins By Roman Mohren • Last updated: Nov 2025 BLUF: Teams that pair interactive heatmaps with funnel context and quick validation tests ship fixes faster and see directional gains in form completion ...

FullSession vs. Hotjar Heatmaps

FullSession vs. Hotjar Heatmaps: Which Wins for SaaS? Skip to content Start Free Trial Comparison FullSession vs. Hotjar Heatmaps: Pick the Stack That Lifts Conversion Faster By Roman Mohren, FullSession CEO • Last updated: Nov 2025 Related reading: Heatmaps for Conversion: From Insight to A/B Wins TL;DR: Teams that...

6 minutes read.

Mobile vs. Desktop Heatmaps: What Changes and Why It Matters

Mobile vs. Desktop Heatmaps: What Changes & Why Skip to content Start Free Trial Responsive UX Mobile vs. Desktop Heatmaps: What Changes and Why It Matters By Roman Mohren, FullSession CEO • Last updated: Nov 2025 ← Pillar: Heatmaps for Conversion — From Insight to A/B Wins TL;DR: Comparing mobile vs desktop heatmaps at key ...

6 minutes read.

Error-State Heatmaps: Spot UI Breaks Before Users Churn

Error-State Heatmaps: Catch UI Breaks Before Churn Skip to content Start Free Trial MoFu • Troubleshooting Error-State Heatmaps: Find Breaking Points Before Users Bounce By Roman Mohren, FullSession CEO • Last updated: Nov 2025 Pillar: Heatmaps for Conversion — From Insight to A/B Wins BLUF: Teams that pair error-state heatmaps with session replay surface breakpoints ...

7 minutes read.

Heatmaps for Checkout Optimization (SaaS vs. Ecommerce Walkthroughs)

Checkout Heatmaps: SaaS vs Ecommerce Walkthroughs Skip to content Start Free Trial Walkthroughs Heatmaps for Checkout Optimization: SaaS vs Ecommerce Walkthroughs By Roman Mohren, CEO @ FullSession • Last updated: Nov 2025 Part of our pillar: Heatmaps for Conversion: From Insight to A/B Wins TL;DR: Teams that pair interactive heatmaps with funnel drop-off context identify ...

7 minutes read.

Heatmaps + A/B Testing: Prioritize Hypotheses that Win

Heatmaps + A/B Testing: Prioritize Winners Faster Skip to content Start Free Trial A/B Prioritization Heatmaps + A/B Testing: How to Prioritize the Hypotheses That Win By Roman Mohren, FullSession CEO • Last updated: Nov 2025 ← Pillar: Heatmaps for Conversion — From Insight to A/B Wins TL;DR: Teams that pair device‑segmented heatmaps with A/B ...

8 minutes read.

Real-Time Heatmaps for Product Launches: First 48 Hours Checklist

Real-Time Heatmaps: First 48 Hours Launch Checklist Skip to content Start Free Trial Checklist Real-Time Heatmaps for Product Launches: Your First 48 Hours Checklist By Roman Mohren, FullSession CEO • Last updated: Nov 2025 Pillar: Heatmaps for Conversion: From Insight to A/B Wins TL;DR: Teams that monitor real-time heatmaps during the first 48 hours of ...

7 minutes read.

Heatmaps for Conversion: From Insight to A/B Wins

Heatmaps for Conversion: From Insight to A/B Wins Skip to content Start Free Trial Guide Heatmaps for Conversion: From Insight to A/B Test Wins By Roman Mohren • Last updated: Nov 2025 BLUF: Teams that pair interactive heatmaps with funnel context and quick validation tests ship fixes faster and see directional gains in form completion ...

FullSession vs. Hotjar Heatmaps

FullSession vs. Hotjar Heatmaps: Which Wins for SaaS? Skip to content Start Free Trial Comparison FullSession vs. Hotjar Heatmaps: Pick the Stack That Lifts Conversion Faster By Roman Mohren, FullSession CEO • Last updated: Nov 2025 Related reading: Heatmaps for Conversion: From Insight to A/B Wins TL;DR: Teams that...

7 minutes read.

Heatmaps for Checkout Optimization (SaaS vs. Ecommerce Walkthroughs)

Checkout Heatmaps: SaaS vs Ecommerce Walkthroughs Skip to content Start Free Trial Walkthroughs Heatmaps for Checkout Optimization: SaaS vs Ecommerce Walkthroughs By Roman Mohren, CEO @ FullSession • Last updated: Nov 2025 Part of our pillar: Heatmaps for Conversion: From Insight to A/B Wins TL;DR: Teams that pair interactive heatmaps with funnel drop-off context identify ...

8 minutes read.

Real-Time Heatmaps for Product Launches: First 48 Hours Checklist

Real-Time Heatmaps: First 48 Hours Launch Checklist Skip to content Start Free Trial Checklist Real-Time Heatmaps for Product Launches: Your First 48 Hours Checklist By Roman Mohren, FullSession CEO • Last updated: Nov 2025 Pillar: Heatmaps for Conversion: From Insight to A/B Wins TL;DR: Teams that monitor real-time heatmaps during the first 48 hours of ...

Laptop with analytics dashboard on screen
19 minutes read.

25 Website Optimization Tools to Boost Site Performance by 100% 

If you own a website, you know how important it is to make it stand out. The best website optimization tools can help you do just that. They improve your site’s performance, enhance the user experience, and increase your search engine rankings, making your website more effective. However, with countless tools on the market, selecting ...

woman next to a conversion funnel animated picture
14 minutes read.

Conversion Funnel Analysis: How to Get More Sales With FullSession

The ideal customer moves through the conversion funnel with little friction–they view your website, click on your CTAs, and dive head-first into your desired action. Done! Unfortunately, real-world customers aren’t like that. Sure, some may convert into repeat customers without much pushing, but most will need convincing that you are the #1 solution to their ...

Hotjar alternatives
21 minutes read.

5 Hotjar Alternatives That Won’t Break the Bank (But Will Boost ROI)

Hotjar is a website heatmap and behavior analytics tool that helps you see how users interact with your website. It offers heatmap tools, session recordings, surveys, funnels, user tests and interviews, and feedback polls to let you visualize user actions, find areas for improvement, and optimize the user experience. Hotjar is often compared to Google ...

20 minutes read.

How to Get More Conversions on Shopify: 9 Expert Tips for Success

Increasing your conversion rate is key to your Shopify store success. A higher conversion rate means more sales, improved ROI and a healthy online business. But how can you turn more of your visitors into paying customers? In this ultimate guide, you’ll learn: We’ll also introduce you to FullSession, an all-in-one user behavior analytics software ...

Real-Time Heatmaps for Product Launches: First 48 Hours Checklist

Real-Time Heatmaps: First 48 Hours Launch Checklist Skip to content Start Free Trial Checklist Real-Time Heatmaps for Product Launches: Your First 48 Hours Checklist By Roman Mohren, FullSession CEO • Last updated: Nov 2025 Pillar: Heatmaps for Conversion: From Insight to A/B Wins TL;DR: Teams that monitor real-time heatmaps...

20 minutes read.

How to Get More Conversions on Shopify: 9 Expert Tips for Success

Increasing your conversion rate is key to your Shopify store success. A higher conversion rate means more sales, improved ROI and a healthy online business. But how can you turn more of your visitors into paying customers? In this ultimate guide, you’ll learn: We’ll also introduce you to FullSession, an all-in-one user behavior analytics software ...

18 minutes read.

25 Ecommerce Conversion Optimization Strategies to Boost Your Sales

Optimizing eCommerce conversion rates can make a big difference to your sales. You need to focus on making the shopping experience easy and fun for your customers. Whether you’re a small online store or a big retailer, knowing what makes your customers purchase is key. Happy customers are more likely to return. By putting their ...

Shopify analytics tools
12 minutes read.

5 Best Shopify Analytics Tools For Deep Store Analysis

Shopify analytics tools are a must-have for any e-commerce business. These tools give you a total view of your store performance and help you track sales, customer behavior and website traffic. For example, FullSession has an all-in-one user behavior platform with features like session recordings and replays, interactive heatmaps, website feedback forms, conversion funnel analysis ...

best ecommerce analytics tools
11 minutes read.

4 Best Ecommerce Analytics Tools to Boost Sales

The best eCommerce analytics tools help you collect and analyze sales data, understand customer behavior, optimize marketing strategies, improve user experience and drive revenue growth. For example, FullSession captures all user interactions during the entire customer journey so eCommerce businesses can analyze trends, spot patterns in their behaviors, and optimize their store to boost conversions, ...

Ecommerce funnel
9 minutes read.

How to Build An Ecommerce Conversion Funnel That Works

No matter how good your product is, customers aren’t going to be lining up to buy it without an effective eCommerce conversion funnel. There are different stages of the buyer’s journey you need to strengthen if you want to maximize conversions. These make up the conversion funnel and, in eCommerce, it will be the driving ...

eCommerce trends
6 minutes read.

Top 8 eCommerce Trends For 2021

Successful online Platforms Now Need To Extend Their Focus To Growing Customer Expectations, MobileShopping Expansion, And More

a light bulb and paper clips

MVP Testing: 17 Best Techniques That Work

A good idea without validation is only just that—a good idea. And without feedback from your target audience, you’re not even sure if it’s a good idea for them. How can you make sure your product will work as promised? Will it meet market demand or be just another...

landing page of a hotel opened on a pc screen and a laptop
14 minutes read.

7 Best Landing Page Optimization Tools and Why You Need Them

Landing pages are like digital welcome mats for your website; they’re the first thing visitors see when they click on a link from an email, an ad, or another digital source. Just as a welcoming entryway sets the tone for a visitor’s experience in a home, a well-designed landing page sets the tone for a ...

market segmentation presented with figures
11 minutes read.

7 Best Market Segmentation Tools For Top-Notch Personalization

Even though you have a very specific Ideal Customer Profile, your target audience will still consist of different types of people. They will have varying interests, attitudes, geographical locations, income levels, and so on. Customers that share similar characteristics belong to the same “segment.” So, what does this mean for your marketing campaigns? Your target ...

7 minutes read.

5 Psychographics Examples For Your Marketing Campaign

Do you know what motivates your customers to buy? Demographics provide valuable information that helps shape your ideal customer profile and learn more about your target audience. It tells you who your customer is through broad categories like age, location, and race. But while all this data is important, it doesn’t tell you why your ...

11 minutes read.

How to Create a Customer-Centric Marketing Strategy That Works

In today’s competitive climate, it’s difficult to create a loyal customer base and stand out from competitors. With the rise of social media, customers have become thought leaders who share their opinions with others publicly. It is the reason why businesses try to appeal to them. Customer-centricity reaches beyond that. It means caring about customers’ ...

We Tried Hotjar vs Microsoft Clarity: Here’s Our Feedback

Customer experience analysis is complex. Despite your best efforts, you might misinterpret user data or miss crucial website usability issues. User behavior tools can simplify this process, offering accurate and relevant insights into website performance and user experience. Hotjar and Microsoft Clarity are popular user behavior analytics software that...

11 minutes read.

User Testing vs. Usability Testing: What’s the Difference?

Have you ever wondered about the difference between user testing and usability testing? Though often used interchangeably, they have different purposes. Both aim to identify functionality issues and UX design flaws impacting the user experience. Due to this overlap, many mix them up.  In this blog post, we’ll clarify the user testing vs usability testing ...

FullSession Tool
12 minutes read.

Customer Journey Tracking: How to Map Your Customer’s Path to Conversion

We all know that it’s essential to track website conversion rates, but what about monitoring customer journeys on your website? With a comprehensive customer journey map, you can identify potential obstacles and optimize your website accordingly. In this article, we will go in-depth about the different methods you can use to map customer journeys. We ...

Mobile vs. Desktop Heatmaps: What Changes and Why It Matters

Mobile vs. Desktop Heatmaps: What Changes & Why Skip to content Start Free Trial Responsive UX Mobile vs. Desktop Heatmaps: What Changes and Why It Matters By Roman Mohren, FullSession CEO • Last updated: Nov 2025 ← Pillar: Heatmaps for Conversion — From Insight to A/B Wins TL;DR: Comparing...

6 minutes read.

Error-State Heatmaps: Spot UI Breaks Before Users Churn

Error-State Heatmaps: Catch UI Breaks Before Churn Skip to content Start Free Trial MoFu • Troubleshooting Error-State Heatmaps: Find Breaking Points Before Users Bounce By Roman Mohren, FullSession CEO • Last updated: Nov 2025 Pillar: Heatmaps for Conversion — From Insight to A/B Wins BLUF: Teams that pair error-state heatmaps with session replay surface breakpoints ...

7 minutes read.

Heatmaps + A/B Testing: Prioritize Hypotheses that Win

Heatmaps + A/B Testing: Prioritize Winners Faster Skip to content Start Free Trial A/B Prioritization Heatmaps + A/B Testing: How to Prioritize the Hypotheses That Win By Roman Mohren, FullSession CEO • Last updated: Nov 2025 ← Pillar: Heatmaps for Conversion — From Insight to A/B Wins TL;DR: Teams that pair device‑segmented heatmaps with A/B ...

woman looking at behavioral analytics stats

Looking for the Best Mouseflow Alternative? Check this out!

Are you tired of using Mouseflow for your website analytics? Do you need more advanced features or a fresh approach to understanding your users?  Don’t worry, you’re not alone!  In this article, we will help you find the best Mouseflow alternative that can help you dig deeper into user...

best customer journey analytics software
12 minutes read.

5 Best Customer Journey Analytics Software Solutions in 2025

The best customer journey analytics software helps businesses improve user experiences by interpreting interactions across various touch points throughout the customer journey. For example, FullSession enables you to visualize, analyze, and optimize every step of the customer journey with features such as session recordings and replays, website heatmap tools, website feedback forms, conversion funnel analysis ...

FullStory competitors
16 minutes read.

FullStory Competitors: 10 Alternatives for 5X Deeper Analysis

Feeling frustrated with FullStory’s digital experience analytics and looking for better insights into user interactions? You’re in the right place to check out some of the best FullStory competitors.  FullStory is a behavioral data platform that helps you track user behavior and understand the reasons behind their actions to optimize your website or mobile app ...

Top 5 Contentsquare Competitors to Check Out Today
15 minutes read.

Top 5 Contentsquare Competitors to Check Out Today

Selecting the best analytics tool for your company isn’t always easy. Without the right information, you could end up with a tool that doesn’t fit your needs, which can really affect your website’s success. Contentsquare is a web analytics tool that helps businesses better understand the customer journey and spot funnel drop-outs and user frustrations ...

The Best Customer Feedback Tools for Your Website Growth
20 minutes read.

The Best Customer Feedback Tools for Your Website Growth in 2025

Customer feedback is vital for creating an excellent customer experience and keeping users happy with your brand. The best customer feedback tools can help you gather these insights to reveal and solve user issues, make smarter business decisions, improve your products and services, and measure customer loyalty. However, many small businesses struggle to find the ...

mixpanel dashboard
16 minutes read.

We Tried 5 Mixpanel Alternatives: Here’s Our Feedback

With so much web analytics software available today, finding one that best suits your business needs can be challenging.  Mixpanel is a helpful tool for gaining actionable insights into your products and users. It offers various features for monitoring user activities, collecting customer data, and analyzing user behavior. However, flaws like a steep learning curve ...

We Tried Hotjar vs Inspectlet: Here’s Our Feedback
11 minutes read.

We Tried Hotjar vs Inspectlet: Here’s Our Feedback

Choosing the right user behavior platform is crucial for understanding how your website visitors interact with your site and making improvements to boost your results. Today, we’ll explore two popular options: Hotjar vs Inspectlet. Product teams favor both solutions, but each has its advantages and drawbacks. For example, Hotjar can sometimes slow down your website ...

Heatmaps + A/B Testing: Prioritize Hypotheses that Win

Heatmaps + A/B Testing: Prioritize Winners Faster Skip to content Start Free Trial A/B Prioritization Heatmaps + A/B Testing: How to Prioritize the Hypotheses That Win By Roman Mohren, FullSession CEO • Last updated: Nov 2025 ← Pillar: Heatmaps for Conversion — From Insight to A/B Wins TL;DR: Teams...

9 minutes read.

Why You Need a Mouse Heatmap for Website Optimization 

As a website owner, you’ve probably struggled to understand why visitors aren’t converting or why certain pages have high bounce rates. If traditional analytics leaves you confused, a mouse heatmap can solve these problems best.  Mouse heatmaps give you visual insights into user behavior so you can identify and fix website issues faster, increase user ...

ux heatmap tools
17 minutes read.

9 Best UX Heatmap Tools to Optimize Your Websites and Apps

UX heatmap tools visually represent user activity on web pages or app interfaces through color-coded overlays. They highlight hot and cold areas where users click, scroll and move their cursor. By showing you user behavior patterns, heatmaps give you practical insights to inform design changes and improve the user experience. This visual approach to data ...

website usability testing software
13 minutes read.

5 Best Website Usability Testing Software Right Now

Website usability testing software allows you to evaluate how easily users can navigate and interact with a website or application. It involves observing real users engaging with a product to find areas of confusion or difficulty that could hinder user experience, impacting conversion rates and customer satisfaction. For example, FullSession enables you to derive actionable ...

best customer journey analytics software
12 minutes read.

5 Best Customer Journey Analytics Software Solutions in 2025

The best customer journey analytics software helps businesses improve user experiences by interpreting interactions across various touch points throughout the customer journey. For example, FullSession enables you to visualize, analyze, and optimize every step of the customer journey with features such as session recordings and replays, website heatmap tools, website feedback forms, conversion funnel analysis ...

Real-Time Heatmaps for Product Launches: First 48 Hours Checklist

Real-Time Heatmaps: First 48 Hours Launch Checklist Skip to content Start Free Trial Checklist Real-Time Heatmaps for Product Launches: Your First 48 Hours Checklist By Roman Mohren, FullSession CEO • Last updated: Nov 2025 Pillar: Heatmaps for Conversion: From Insight to A/B Wins TL;DR: Teams that monitor real-time heatmaps...

woman looking at behavioral analytics stats
8 minutes read.

Looking for the Best Mouseflow Alternative? Check this out!

Are you tired of using Mouseflow for your website analytics? Do you need more advanced features or a fresh approach to understanding your users?  Don’t worry, you’re not alone!  In this article, we will help you find the best Mouseflow alternative that can help you dig deeper into user behavior, satisfaction, and retention. You’ll discover ...

18 minutes read.

UX Audit: The Ultimate Guide for Website Owners

A UX audit can make or break your website. It’s a deep dive into how users are using your site so you can find the problems and solutions. A UX audit looks at your whole website experience, from how people use it to how your site looks. You can see what’s working and what’s not. ...

people working on a user experience optimization strategy
14 minutes read.

User Experience Optimization: Explore the Latest Techniques for 2025

Picture this: It’s 2025, and your digital product is a seamless extension of your users’ lives. Frustration? Gone. Confusion? A thing of the past. Engagement? Through the roof. It isn’t a far-fetched dream—it’s the potential reality of user experience optimization done right. But let’s be real: Users are flooded with options, their attention spans are ...

Digital experience analytics on a screen animated picture
12 minutes read.

Digital Experience Analytics: The Ultimate Guide For 2025

Digital experience analytics gives you the tools to track, measure and improve users’ engagement with your digital platforms. It lets you collect and analyze user data from websites or apps, combining behavioral data with technical metrics to give you a complete view of the customer journey across various digital touchpoints. The best digital analytics tools ...

9 minutes read.

Why You Need a Mouse Heatmap for Website Optimization 

As a website owner, you’ve probably struggled to understand why visitors aren’t converting or why certain pages have high bounce rates. If traditional analytics leaves you confused, a mouse heatmap can solve these problems best.  Mouse heatmaps give you visual insights into user behavior so you can identify and fix website issues faster, increase user ...

ux heatmap tools
17 minutes read.

9 Best UX Heatmap Tools to Optimize Your Websites and Apps

UX heatmap tools visually represent user activity on web pages or app interfaces through color-coded overlays. They highlight hot and cold areas where users click, scroll and move their cursor. By showing you user behavior patterns, heatmaps give you practical insights to inform design changes and improve the user experience. This visual approach to data ...