Solution · Checkout Recovery
Ecommerce checkout
optimization that stops revenue from leaking
See exactly where and why customers abandon checkout. Watch real sessions, fix hidden blockers, and turn more filled carts into completed orders.
Track drop-off at every checkout step, across devices and traffic sources.
See UX friction and technical errors in context with session replay and funnels.
Ship fixes that measurably improve checkout conversion and recovered revenue.
Monitor checkout performance step by step and see the sessions behind abandonment.
OUTCOMES
Turn abandoned checkouts into recovered revenue
FullSession connects behavior, errors, and funnels so you can stop guessing why carts don’t convert — and start fixing what actually blocks purchases.
Fewer abandoned carts and checkouts
See which steps, devices, and flows lose customers, then remove the friction that stops them from completing the order.
Higher checkout conversion rate
Use real sessions, heatmaps, and form analytics to streamline shipping, payment, and review steps that quietly kill conversion.
Faster detection and fix of checkout-breaking issues
Catch slow steps, broken fields, and edge-case bugs with replays and error context so your team fixes problems before they cost more revenue.
First 7 days Checkout Recovery Playbook
Day 1: Map cart → shipping → payment → confirmation as a funnel; baseline step drop-off rates.
Day 2: Segment by device + traffic source; identify the biggest revenue-leak step.
Day 3: Watch sessions behind that step; separate UX friction vs technical failures (errors/timeouts).
Day 4: Use heatmaps on key checkout screens to validate CTA visibility + scroll behavior (mobile first).
Day 5: Ship 1–2 fixes (field validation, error handling, UI clarity, speed), then monitor the step again.
Day 6: QA the change across devices and key segments; confirm behavior improves before scaling traffic/tests.
Day 7: Measure conversion change on the targeted step(s) and create a prioritized “next 3 fixes” list.
TEAMS
Built for teams that own ecommerce revenue
Give Ecommerce, Growth, Product, UX, and Engineering one shared view of what’s really happening in checkout.
Heads of Ecommerce
See how much revenue leaks at each checkout step, which journeys are most at risk, and where to focus optimization next.
Growth & CRO leaders
Prioritize experiments based on real behavior and error data, and prove the impact of changes on conversion and revenue.
Checkout product & UX
Watch real checkout sessions, see where users hesitate or rage-click, and design experiences that make buying effortless.
Engineering & platform
Reproduce hard-to-find checkout issues with session replays and error context, instead of guessing from logs alone.
What is ecommerce checkout optimization & cart recovery?
Ecommerce checkout optimization and cart recovery is about understanding why customers abandon their carts or drop out during checkout, then using that insight to fix friction, improve conversion, and recover revenue.
FullSession combines funnels, session replay, heatmaps, form analytics, and error context so you see both the numbers and the real experiences behind them—making it easier to ship changes that turn more carts into completed orders.
Map your checkout funnel and see where it leaks
Define your checkout steps—from cart to shipping, payment, and confirmation—and track conversion and drop-off at each step, across devices and traffic sources.
Watch real sessions behind abandonment and failed orders
Click into any step to watch session replays, see errors, and spot UX friction like hesitations, repeated inputs, and rage clicks that standard analytics can’t explain.
Prioritize fixes by impact and validate changes
Use behavior and error data to decide what to fix first, and then measure how changes affect checkout conversion and revenue — not just click-through rates.
USE CASES
Fix the checkout problems that hurt you most
Whether it’s confusing steps, broken fields, or poor mobile UX, FullSession helps you see and fix the issues that cost you orders.
Reduce cart and checkout abandonment
See where customers walk away—from cart review to payment—and use replays and heatmaps to understand what pushed them to leave.
Find and fix hidden checkout blockers
Catch intermittent errors, failed fields, and slow steps that only show up under real traffic—not in QA or staging.
Improve mobile checkout UX
Watch how customers experience checkout on mobile devices and fix layout, input, and performance issues that crush conversion on small screens.
Validate checkout experiments with evidence
Run A/B tests and UX tweaks with a clear view of how they change behavior, error incidence, and checkout conversion — not just vanity metrics.
UX & behavior
See how customers actually experience your checkout
Go beyond funnel charts. Use behavior analytics to understand where checkout feels slow, confusing, or risky—and how to fix it.
Heatmaps and scrollmaps on key checkout pages
See where attention goes, which elements get ignored, and how far customers scroll before abandoning.
Rage clicks, dead clicks, and hesitations
Spot spots where customers click repeatedly or interact with elements that don’t respond, signaling friction.
Form analytics for shipping, billing, and payment
Understand which fields cause errors, re-tries, or drop-offs so you can simplify copy, validation, and layout.
Mobile-specific diagnostics
Compare behavior and completion across devices to catch mobile-specific issues that desktop analytics hide.
Funnel Analytics
Connect product views, carts, checkout, and purchase
FullSession helps you see the full ecommerce funnel — from product view and add-to-cart through checkout and purchase — so you can understand where revenue is really lost.
Segment by traffic source, campaign, device, or customer cohort to see which journeys are most at risk, and use that insight to focus optimization efforts where they’ll pay off most.
Customer insight
“We knew checkout abandonment was costing us money, but not why. With FullSession we saw the issues behind our drop-off, and we finally had the evidence we needed to fix them.”
Checkout optimization & cart recovery FAQ
Answers to common questions about reducing cart abandonment and improving ecommerce checkout with FullSession.
What causes most checkout abandonment, and how can FullSession help?
Customers abandon checkout for many reasons—confusing steps, unexpected costs, slow pages, broken fields, or trust concerns. FullSession shows you where they drop off and lets you watch the sessions and behavior behind those exits so you can fix the real issues, not just guess.
How does FullSession help reduce cart abandonment and increase checkout conversion?
FullSession combines funnels, session replay, heatmaps, and form analytics so you can see which steps lose customers, what they experienced there, and which issues are most common or harmful. That makes it easier to decide what to fix first and to measure the impact of each change on conversion and revenue.
Which checkout UX issues tend to have the biggest impact on conversion rate?
Common issues include unclear shipping costs, confusing address or payment forms, slow loading steps, and flows that feel untrustworthy or error-prone. With FullSession, you can see where users hesitate, rage-click, or re-enter data to pinpoint which UX problems are really costing you orders.
How do I analyze checkout drop-off step-by-step with FullSession?
You define your checkout steps as a funnel, then use FullSession to track conversion and drop-off at each step. From there, you can filter by device or traffic, and jump straight from a problematic step into the replays and behavior data that explain what’s going wrong.
Will adding behavior analytics slow down my checkout pages?
FullSession is designed to minimize performance impact by recording events and state changes, not heavy full-screen video. As with any script, you should test in your own environment, but the goal is to give you the insights you need while keeping checkout fast and reliable for customers.
Stop losing revenue at checkout
See why customers abandon checkout, fix the issues that matter most, and measure the impact on conversion and revenue with FullSession.