Solution · Conversion Rate Optimization
Conversion rate optimization
tools that prioritize revenue impact
See why users don’t convert on your most important pages, find the biggest revenue leaks in your funnels, and prioritize CRO work that moves revenue—not just test volume.
Understand why landing, pricing, and checkout pages underperform with real behavior data.
Find funnel steps where small conversion lifts translate into meaningful revenue gains.
Build a CRO roadmap ordered by revenue opportunity, not opinions or best-practice checklists.
See revenue leaks and behavior insights for your key funnels in one view.
OUTCOMES
Turn more traffic into pipeline and revenue
FullSession helps growth and digital marketing teams see where funnels leak and which changes will have the biggest impact on revenue.
Increase website conversions
See where users hesitate, rage-click, or drop off on your highest-traffic pages, then ship changes that remove friction and push more visitors to convert.
Protect revenue in key funnels
Spot leaks in landing → signup, product detail, pricing, and checkout flows so you’re not paying for traffic that quietly slips away.
Prioritize experiments by impact
Focus your CRO backlog on pages and steps with the largest revenue upside, instead of spreading effort across low-impact tests.
First 7 days Marketing & Growth (CRO) Playbook
Day 1: Choose your highest-impact funnel (landing → signup/pricing → checkout) and define the conversion goal.
Day 2: Baseline conversion by source/device; identify 1 page/step with high traffic + high drop-off.
Day 3: Use heatmaps + replay to find the dominant friction pattern (hesitation, misclicks, confusion, errors).
Day 4: Write 2–3 hypotheses and pick the simplest fix (copy/CTA hierarchy/layout/error clarity).
Day 5: Ship the change (or run a test if you already have a framework) and monitor friction signals.
Day 6: QA the change across devices and key segments; confirm behavior improves before scaling traffic/tests.
Day 7: Measure conversion movement and capture a short “what we learned” to prioritize the next test.
TEAMS
Built for teams who live in funnels and campaigns
Give your growth, digital, and CRO teams a shared behavior analytics layer that explains what your dashboards can’t.
Heads of Growth
See which funnels and journeys have the highest revenue upside and align your team around the CRO work that matters most.
Digital marketing leaders
Understand how paid and organic traffic behaves on landing pages, why visitors drop, and which changes move them deeper into the funnel.
Performance marketing teams
Tie performance across campaigns to behavior on-site, so you can optimize for revenue per visitor—not just CTR or CPC.
CRO and experimentation leads
Turn behavior patterns into test ideas, prioritize by revenue opportunity, and measure impact beyond surface-level metrics.
What are conversion rate optimization tools?
Conversion rate optimization tools help you understand and improve the percentage of visitors who complete key actions—like signing up, requesting a demo, or completing a purchase.
FullSession focuses on the behavior analytics side of CRO. It shows what users actually do through session replay, heatmaps, funnels, forms, and error analytics so you can see why they don’t convert and where your website is leaking revenue.
Why revenue-driven CRO beats ‘more tests’
Running more tests doesn’t guarantee more revenue. What matters is choosing experiments on pages and steps where small lifts in conversion translate into meaningful business impact.
By combining behavior analytics with funnel and revenue data, FullSession helps you see where visitors drop off, estimate revenue upside, and focus your CRO work where it will move the needle most
HOW IT WORKS
Go from funnel drop-off to root cause
See where visitors abandon key journeys, then use replay, heatmaps, and Lift AI to decide what to fix first.
Find friction with funnels and behavior
Use funnels to see exactly where users drop off, then jump into replays and heatmaps to understand why—copy confusion, layout issues, errors, or slow steps.
From hotspot to root cause in a single click.
Toggle between click, scroll, and move heatmaps to understand behavior.
Understand the story behind the numbers
Watch real sessions, see rage clicks and scroll depth, and read on-page feedback so you can connect metrics to actual user experiences.
Prioritize the CRO work with the largest upside
Combine traffic, conversion, and revenue potential to decide which pages and steps to tackle first. Use Lift AI to highlight opportunities that matter now.
Focus optimization on funnel steps with the biggest upside.
Prioritization
Build a CRO roadmap around revenue opportunity
Use FullSession insights to decide which tests to run next based on traffic, drop-off, and potential revenue lift.
Spot high-traffic, low-conversion pages
Use funnels and page-level conversion to find pages that see a lot of visitors but convert poorly, making them prime CRO candidates.
Estimate revenue upside per step
Look at current conversion, average order value, and traffic to understand which step could unlock the most incremental revenue.
Group opportunities by journey
Organize CRO ideas around key journeys — like signup, demo request, and checkout — so your roadmap mirrors how users actually buy.
Feed insights into Lift A
Let Lift AI surface and rank CRO opportunities based on impact and confidence, keeping your team focused on the most valuable work.
Experiments
Design smarter experiments with behavior, not guesses
Turn behavior patterns into testable hypotheses, then use your existing experimentation tools to run the tests.
Turn friction into hypotheses
Use replays, heatmaps, and form analytics to identify friction points — like confusing copy, weak CTAs, or layout issues — and turn them into targeted test ideas.
Design tests around real user behavior
Base your variants on what you see users doing (or failing to do), not just generic CRO best practices.
Integrate with your A/B testing platforms
Use FullSession alongside your existing experiment tools to understand not just which variant won, but why it worked.
Iterate based on what changes
Compare behavior patterns before and after a test to refine future hypotheses and keep improving your conversion rate over time.
Validate CRO impact and share results with stakeholders
After you ship changes or run experiments, FullSession helps you understand how behavior and conversion actually changed—did users scroll further, see key content, or complete more forms?
Use side-by-side funnel views, revenue per visitor trends, and updated behavior insights to show stakeholders what improved, why it happened, and where to invest next.
CRO IN ACTION
CRO use cases for growth and marketing teams
Apply behavior analytics across your most important journeys to build a sharper CRO strategy.
Landing page optimization
See where visitors drop on key landing pages, how far they scroll, and which elements they interact with before bouncing.
Pricing and plan pages
Understand how visitors navigate pricing tables, which plans they explore, and where questions or confusion lead to drop-off.
Lead and demo request forms
Identify fields that cause drop-off, validation issues, and friction in lead capture—then simplify forms and messaging.
Checkout and subscription flows
Watch sessions where carts are abandoned or upgrades fail, connecting UX and technical issues directly to lost revenue.
Customer insight
“Our dashboards told us where conversion was low. FullSession finally showed us why. We used those insights to focus our CRO roadmap and saw more meaningful wins, not just random test results.”
Stop guessing why your website doesn’t convert
See what visitors actually do, find the biggest revenue leaks in your funnels, and focus your CRO work where it matters most with FullSession.
CRO FAQ
Answers to common questions about using FullSession as the behavior analytics layer in your CRO stack.
What is a conversion rate optimization tool?
A conversion rate optimization tool helps you improve the percentage of visitors who complete key actions on your site. FullSession focuses on behavior analytics for CRO, showing you what users do on-page and why they don’t convert so you can design better experiences and experiments.
How is FullSession different from traditional CRO tools and web analytics?
Traditional web analytics tools show you what happened in aggregate, and CRO tools often focus on test setup and reporting. FullSession focuses on the behavior layer — replays, heatmaps, funnels, forms, and errors — that explains the numbers and helps you decide what to change before you run tests.
Can I use FullSession with my existing A/B testing and experimentation platforms?
Yes. FullSession is designed to complement your existing experimentation stack. You can keep using your current A/B testing tools while relying on FullSession to discover opportunities, design better hypotheses, and understand why certain variants win.
Is FullSession better suited to SaaS or Ecommerce?
FullSession supports both. For SaaS, it helps optimize signups, demo requests, onboarding, and pricing journeys. For Ecommerce and DTC, it helps improve product pages, cart, and checkout flows — all through the lens of real user behavior.