Max answers the question. Your team takes over when needed.
Max AI answers support and buying questions from your docs, pricing and app. Your team shares one inbox, with the recorded session attached at handoff. Human chat is free, and conversations handed to a person aren’t charged.
150 AI-handled conversations free each month. Human chat is always free. Founding paid-plan prices and overage rates are locked for 12 months from sign-up.
HandoffDana sees what Max said, the page, and the session behind each message before she types a word.
OpenPendingClosedAll
JRJordan R.Can I talk to someone about…2
MKm•••@northwind.coDoes Growth include SSO?4m
ALAmira L.The export button does…1h
BTVisitor 4471Thanks, that workedTue
Jordan R. /pricing · j•••@brightline.ioAssigned to Dana
Is SSO included on the Growth plan, and can I add it later?
▶ Session
Answered by MaxSSO comes with Enterprise. You can upgrade at any time and keep your settings and history.Source: Pricing page
OK. Can I talk to someone about last month's invoice?
▶ Session
Handed to a person · Wed 08:15
Dana · BillingHi Jordan, I have your invoice open. What looks off?
BChat with Brightline
How would you like to chat?
Chat with Max AI agent
Talk to a person Our team
A person takes over? That cycle is free.
Before a charge, it never bills. After a charge, it is credited while the same conversation cycle is open.
$0.233 at full Growth allowance. Fin: $0.99.
$349 for 1,500 AI-handled conversations, billed annually. $0.23 overage. No handoff bill or extra sales-lead fee.
The conversation. And the session behind it.
Message-linked session context is included on every Desk plan, alongside free unlimited human chat.
Compare your monthly bill
Pay for Max-handled cycles.Keep human chat free.
Select your current Desk plan and estimate the share of Max-answered conversations that stay AI-handled after later takeovers. Adjust Fin's service-outcome share separately. These are assumptions, not promised resolution rates.
Your own Desk with MaxCompare with Intercom Essential + Fin
Qualified leads and configured handoffs can add charges
Fin on an existing helpdesk: price referenceA future Max overlay is not sold yet; its price is undecided.
Fin AI fee only
Existing helpdesk cost is additional. Minimum 50 Fin outcomes per month. No extra Fin seat fee on this path.
The Desk cap changes your bill, not your plan or features. No automatic upgrade. Free stops new AI conversations at 150 pending or charged cycles; human chat continues. Enterprise volumes and overage are contracted. Fin sources checked 8 October 2026.
Two jobs, one agent
Support questions inside your app. Buying questions on your site.
Put Max inside your web app for customers who are stuck, and on your website for buyers who are deciding. Same widget, same inbox, one bill, and no separate fee when a buyer turns out to be a lead. Every conversation Max finishes is one your team did not have to.
In your web app · Support
Customers get unstuck without waiting for your team.
How do I add a teammate to a second workspace?
Answered by MaxOpen Settings, then Workspaces, choose the workspace and select Invite. They get an email within a minute.Source: Docs · Workspaces
Answers from your documentation, help center and support portal.
On Growth and above, connects to your MCP server as a source for order, account and product answers.
Hands over the moment a customer asks, or when it can't help, with the session attached.
On your website · Sales
Buyers get straight answers while they are still on the page.
What does the Team plan cost for 25 people, billed annually?
Answered by MaxTeam is $18 per person a month billed annually, so $450 a month for 25. Want me to connect you with our sales team to talk through the rollout?Source: Pricing page
Answers from your pricing, product and comparison pages.
Show it where it helps: only on pricing and docs, or everywhere except checkout.
Passes a ready buyer to your sales team with the conversation and the pages they looked at. No per-lead fee, ever.
How it works
How the AI support agent works: three steps to the first answer.
Step 1
Turn it on
If FullSession is already on your site, the chat is one switch away, with no second script. Add your logo, colors, title and greeting, and preview it as you go.
Step 2
Point Max at what you know
Add the pages Max should learn from. It crawls them and searches them while it answers, and Max searches your approved content to answer the visitor. On Growth and above, connect your own MCP server as another source.
DocumentationHelp centerPricing pageMarketing siteSupport portalYour MCP server
Step 3
Your team takes it from there
Every conversation lands in one inbox, sorted into Open, Pending and Closed. Replies reach the visitor live, and a returning visitor picks up the same thread.
Grounded in your sources
Your product knowledge. In the conversation.
Point Max at your docs, pricing, help center and support portal. On Growth and above, add your own MCP server for order, account and product data.
Answers from approved content
Free includes two crawled knowledge sources. Paid plans have unlimited sources within fair use. Set the pages where the widget appears, and let visitors choose Max or a person.
Connected answers on Growth
Your MCP server supplies the data you choose to expose. Connecting a source is different from running Max inside another vendor's inbox. Zendesk, Salesforce, Freshdesk and HubSpot inbox overlays are not offered yet.
When seeing beats asking
When a conversation needs a person, the evidence is already there.
Session context means each visitor message links to the recorded session it was sent in, so an agent can watch the clicks, errors and form fields that led to the question. It comes with every Desk plan. Use that session when seeing the clicks and errors explains more than another question.
A checkout that failed. See the card field that rejected them and the button they kept clicking.
A form that won't submit. See which field flagged an error, with sensitive inputs masked.
A setting that won't save. Watch the click, and share the session with engineering.
"I tried to pay three times and nothing happens."Visitor message · 14:02 · sent in this session
Card number4242 •••• •••• ••••
Postal code••••
Postal code doesn't match the card
Pay now
13:58 session start3 clicks on Pay now14:02 message
For the team behind the chat
A live chat inbox built for the people who answer.
Assignment
On Growth and above, assign conversations and scope who can view all. Below Growth, the first person to reply claims the conversation.
Internal notes and @mentions
On Growth and above, add internal notes and @mention a colleague. The visitor never sees it.
Office hours
Set hours in your team's time zone with an away message. Visitors can still leave a question after hours.
Page rules
Show the chat only on the pages you choose, or everywhere except the ones you don't.
Your brand, your agent's name
Your logo, colors and greeting on the widget. Call the agent Max, or give it your own name.
Every AI reply marked
Replies from Max are labeled in the transcript, so no one mistakes them for a colleague's.
Founding-customer pricing
One meter: AI-handled conversations.
Your plan price and overage rate stay locked for 12 months from sign-up. After that, permanent prices apply with 30 days' notice.
Free
$0 / month
150 AI-handled conversationsnew AI cycles stop at 150
Annual prices are monthly equivalents of an annual commitment. Paid plans include unlimited teammates; Free includes two. All plans include office hours, page rules, pre-chat form, logo, colours and a custom AI-agent name. Free includes 2 knowledge sources; paid sources are unlimited within fair use. The proposed 5,000-page guideline is not a confirmed hard limit.
Enterprise: use your own model
From $1,999 a month billed annually, including 12,000+ AI-handled conversations and the same billing rules. You pay your model provider directly. Monthly own-model pricing is by agreement.
A bundle discount on analytics
The Desk is a separate subscription. Every Desk account includes UX Free (1,000 sessions; 30-day retention). While you have a paid Desk plan, your paid core plan is 15% off. The Desk itself is never discounted.
One charge per cycle after Max answers and no person joins within 24 hours of the last answer, or when an agent closes without replying. A later human takeover reverses the charge until that cycle closes. Conversations close when an agent closes them or after 7 days without a message. A later message starts a new cycle. Credits cross billing months when needed.
Overage is plan price plus usage, capped at the next plan's price. Starter annual: $129.25 at 501 billed cycles; capped at $349 from 1,380. Growth annual: capped at $899 from 3,892. Scale annual: capped at $2,499 from 11,620. Monthly caps begin at 1,580 / 4,414 / 13,048. The cap does not upgrade your features or subscription. Enterprise volumes and overage are contracted. Free's stop includes pending cycles and releases slots on takeover or reversal; human chat never stops.
Compared with Intercom and Fin
No handoff bill. No sales-lead premium. Lower cost at full allowance.
Growth is $349 for 1,500 AI-handled cycles, billed annually: $0.233 each at full allowance, against Fin's $0.99 service-outcome rate. Usage below the allowance changes the effective rate. Fin's rules and ours are similar, with a different limit on reversals.
1,500 answered cycles; 30% need a person1,050 net billed cycles assumed. Desk Growth selected.
Desk Growth / annual commitment$349.00
Fin alone / existing helpdesk excluded$1,039.50
Intercom Essential + Fin / 10 seats$1,329.50
Equal billed counts are an assumption. At a conservative 40% Fin outcome share, Fin alone costs $594. Starter annual at 1,050 cycles costs $266.50; Growth is shown for its plan features. The Fin-alone row is a price reference, not an available Max-overlay offer.
Billing detail
Desk with Max
Fin
Billable unit
At most once per conversation cycle
Outcome; $0.99 service resolution or configured Procedure handoff
A person joins
Never charged, or reversed later in the same cycle
A configured Procedure handoff can bill; an escalation without an outcome does not
Returning visitor
Reversal until the cycle closes; automatic close after 7 days quiet
Resolution deducted on return for help, even across billing periods; no stated time limit
Qualified sales lead
No extra premium; same conversation meter
$9.99 qualification
Seats
Unlimited on paid plans; 2 on Free
No additional Fin seats on an existing helpdesk; Intercom seats from $29
Prices and billing rules checked 8 October 2026: Fin pricing, Fin outcomes, Intercom pricing. Max currently answers buying questions and hands buyers to your team. The full sales journey is not promised before it ships. Max inside an existing Zendesk, Salesforce, Freshdesk or HubSpot inbox is not sold yet; its price and recording add-on are undecided.
Security and control
Safe to put in front of your customers.
Masked like everything else
What visitors type in the chat follows the same masking rules as every other input FullSession records.
Access by site and role
Separate permissions to view, reply, assign and change settings, set per site.
An AI that says it's an AI
Visitors always know when they are talking to Max, and can ask for a person at any time.
Enterprise controls
SSO/SAML, custom roles and audit logs (security and DPA), plus the option to run Max on your own model account.
Questions
The bill should be easy to explain.
What counts as an AI-handled conversation?
One conversation cycle in which Max gives an answer and no person joins within 24 hours of its last answer. An agent closing without replying also records the charge. Greetings and clarifying questions alone, handoffs, internal tests and blocked conversations never bill. An internal note is not a human takeover.
What if the visitor returns and needs a person?
The charge is reversed while the same cycle is open, even across billing months. The credit goes on the current invoice or the next one if already billed. The cycle closes when an agent closes it or after 7 days without a message. A message after closure starts a new cycle. More Max answers in an open cycle never create a second charge.
Is human chat really free?
Yes, free and unlimited on every plan. Paid plans have unlimited teammates; Free includes two. At the Free AI stop, new visitors can still talk to a person. Pending and charged cycles count toward 150; a takeover or reversal releases its slot.
What happens above my plan allowance?
Starter, Growth and Scale add $0.25, $0.23 and $0.21 per AI-handled conversation respectively. The bill is capped at the next plan price. A Starter annual customer at 501 cycles pays $129.25, not $349. We do not automatically upgrade the subscription. Features remain those of the selected plan; Enterprise volumes and overage are contracted.
Is Growth a flat $0.23 per conversation?
No. Growth is $349 a month billed annually, including 1,500 AI-handled conversations. At full allowance that is $0.2327 each; at 1,000 it is $0.349 each. The $0.23 figure is the overage rate. Monthly billing is $429.
Do I need a paid analytics plan?
No. The Desk is standalone, and no core plan includes it. Every Desk account gets UX Free: 1,000 sessions and 30-day retention. Message-linked sessions are included with the Desk even after the analytics allowance is exhausted. A paid core plan is 15% off while you have a paid Desk plan; Desk pricing is never discounted.
What can Max do for support and sales?
Max answers support and buying questions from your documentation, pricing, website and approved knowledge sources, then hands over when needed. Growth and above can connect your own MCP server as a source for order, account and product data. Full sales qualification and next-step execution are not promised before that journey ships.
Can Max run in the helpdesk we already use?
That overlay offer is not sold yet. We will offer it when your team can run the whole conversation inside its existing inbox. Creating a ticket on handoff is not the same. Overlay pricing and whether recording is a paid add-on remain undecided.
Can we use our own model account?
On Enterprise, from $1,999 a month billed annually, with 12,000+ AI-handled conversations and the same billing rules. You pay your model provider directly. Self-serve plans do not include this option.
How long are founding prices locked?
The plan price and overage rate you sign up at are locked for 12 months from sign-up. Permanent prices then apply with 30 days notice.
What are the plan limits?
Free: 1 site, 2 teammates, 2 knowledge sources and the FullSession footer. Starter: 1 site, unlimited teammates, removable footer. Growth: 3 sites, own MCP source, assignment, internal notes and @mentions. Scale: 10 sites. Enterprise: contracted sites, SSO/SAML, custom roles and audit log. Paid knowledge sources are unlimited within fair use.
How does Fin billing compare?
Fin lists $0.99 for service outcomes and configured Procedure handoffs, and $9.99 per qualification. Desk handoffs never bill, and a buying conversation has no extra lead premium. Fin deducts a resolution if the customer returns for help without a stated time limit; Desk reversals last until the conversation cycle closes. Standalone Fin has no additional seat fee; Intercom helpdesk seats are separate.
Give visitors an answer. Keep your team within reach.
Start free with 150 AI-handled conversations a month, or book a demo and watch a handoff land with the session attached. Already on FullSession? See integrations and the documentation.
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