Product · Funnels & Conversions
Funnel Analysis Tool for Smarter Conversions
Track how users move through your key funnels, see where they drop off, and use those insights to run better experiments and improve conversion rates.
See where users abandon your signup, onboarding, and checkout funnels.
Combine funnel analytics with Session Replay to understand why drops happen.
Focus CRO and product work on the steps that matter most for conversions.
Privacy-friendly analytics. GDPR, CCPA & PCI supported. Sensitive input masked.
OUTCOMES
Know exactly where your funnels leak — and what to do about it
Stop debating where the problem is. Funnel analysis shows you which steps lose the most users so you can focus on changes that matter.
See the real shape of your funnels
Turn scattered events into clear funnels that show how many users reach each step, where they drop, and how conversion changes over time.
Know what to fix first
Identify the steps with the biggest drop-offs so you can prioritize design, copy, and product changes that actually move your conversion rate funnel.
Measure impact of every change
Compare funnel performance before and after launches or experiments, and share simple reports that keep product, growth, and leadership aligned.
TEAMS
Designed for teams that own key journeys
Give product, growth, ecommerce, and operations teams a shared funnel view to base decisions on.
SaaS Product & UX Teams
Understand how new users move from signup to activation, which features they adopt, and where they drop off during onboarding.
Growth & CRO Marketers
Track landing-page to signup funnels, see where campaign traffic falls out, and decide which steps to optimize first.
Ecommerce Growth & CX
Map browse-to-cart-to-checkout funnels and quickly spot where shoppers abandon their purchase journey.
RevOps & Analytics Teams
Connect website and in-app funnels to downstream revenue metrics so teams see how product behavior influences pipeline and expansion.
What is funnel analysis?
Funnel analysis maps your user journeys into a series of steps and measures how many people move from one step to the next. It highlights conversion and drop-off at each stage so you can see where users get stuck or disappear.
With FullSession, conversion funnel analysis and funnel analytics are built on top of real behavior, making it easier to connect the numbers in your funnel to what users actually do on your site or product.
Define steps (page/screen/event)
Segment by device/source/plan
Diagnose drop-offs with replay evidence
FEATURES
Turn funnel drop-offs into confident fixes
Build funnels fast, investigate the sessions behind each drop, and share clear views that keep everyone aligned on what to improve next.
Create visual funnels in minutes
Choose the key steps in your journey—like landing page, signup, onboarding, or checkout—and turn them into a funnel you can track over time.
Go from drop-off to Session Replay
Click into any funnel step and jump straight into Session Replay to watch what users did before they dropped, so you see the real reasons behind your numbers.
Segment and share in a few clicks
Filter funnel performance by device, country, traffic source, or user segment. Share simple views with stakeholders so everyone sees the same story.
CUSTOMER INSIGHT
“Once we set up funnels in FullSession, it became obvious where users were dropping. Combining that with Session Replay took the guesswork out of which steps we needed to fix first.”
Funnel Setup in FullSession (5 steps)
- Choose a journey (e.g., signup → onboarding → activation).
- Add 3–7 steps and name them clearly.
- Set a conversion window that matches the journey.
- Segment results (device/source/region/plan).
- Click into drop-offs to watch sessions behind the numbers.
Funnel analysis pricing and plans
Start with a free trial to track your key funnels and identify the biggest leaks in your signup, onboarding, or checkout journeys. Then choose a plan that fits your traffic and product roadmap.
Start collecting website feedback in minutes
Add feedback widgets to your most important pages, hear directly from users, and use those insights to fix issues and improve conversions.
Funnel Analysis FAQ
Answers to common questions about funnel analysis tools and how FullSession works.
What is a funnel analysis tool?
A funnel analysis tool helps you map user journeys into steps and measure how many users complete each step. FullSession’s funnel analysis combines those metrics with behavior data so you can see what people actually did at each stage.
How can I track user drop-offs in my conversion funnels?
Define the key steps in your journey — such as visit, signup, onboarding, and upgrade — and FullSession will show you how many users move between them. You can then click into specific steps to investigate where and when users drop.
Which metrics matter most in funnel analysis?
Common metrics include step-by-step conversion rate, drop-off rate between steps, overall funnel conversion, and time to convert. FullSession lets you track these over time and compare performance across segments.
Can I use FullSession funnels alongside GA4 or other analytics?
Yes. FullSession is designed to complement tools like GA4, not replace them. Use GA4 for broad analytics and FullSession for detailed funnel analysis and Session Replay when you need to understand behavior behind the metrics.
Will funnel tracking slow down my site or app?
FullSession uses a lightweight script that runs asynchronously and focuses on interaction events, so funnel tracking should have minimal impact on performance. You can also limit tracking to the pages and flows that matter most.
Is there a free trial for FullSession’s funnel analysis?
Yes. You can start with a free trial to set up your core funnels, explore drop-offs, and decide if FullSession fits your team before choosing a paid plan.