Product analytics with the session behind every number.

Events, segments, funnels and dashboards on the tracker that records the session. Open the users behind every number, then follow the evidence to the fix.

Product analytics in FullSession: a segment built from behaviors, events and conditions, with the matching sessions listed beside it
The product analytics toolkit

Product analytics tools: events, segments, funnels and dashboards, on the tracker that records the session.

FullSession counts what happened and keeps the recording, the errors and the user's own feedback attached to the count.

Funnels and journey paths: the steps users take through the product, with the drop-off at each step and the sessions behind it
Events & attributesYour events, your users' context.

Send custom events from your code and attach plan, company, role or experiment variant to the user, then filter, segment and build funnels on them.

SegmentsSaved audiences, reused everywhere.

Define a segment once and apply it to sessions, funnels, heatmaps, dashboards, Lift AI and alerts. Describe it in plain language and the AI builds it.

Funnels & journeysThe drop-off step, and who left.

Steps by page, click, input or custom event, broken down by device, browser, country, campaign or referrer, compared to the previous period or across three segments at once. User journey maps show the paths in between.

DashboardsEvery team's view, on day one.

Role templates for growth, product, engineering, executives and CS, plus metric, time-series, breakdown, pages, sessions and user-journey cards you build yourself.

Every card, step and segment opens the sessions behind it, with session replay, errors, heatmaps and feedback recorded by the same tracker. Funnels & journeys

Worked example: product activation analytics

Signup to first value, with the stall explained.

A funnel report that stops at the drop-off percentage tells you something is wrong at step three. It does not tell you why, who it happened to, or what fixing it is worth. This is how the same question ends in FullSession.

MapSignup to first value, as a funnel.

Account created, workspace set up, first integration connected, first report run: each step a page, click or custom event you already send.

CompareTrial plans against paid, this week against last.

Break the funnel down by the attributes you set, or compare up to three segments side by side, and the loss-heavy step stands out.

InspectOpen the step. Open the users who left.

The sessions that dropped and the sessions that converted, with the abandoned form, the uncaught exception or the empty state in the recording.

Lift AIRanked by predicted revenue impact, then proven.

Lift AI scores every drop-off on the activation goal by predicted impact with a confidence score, attaches the sessions as proof, and after the fix ships measures the actual lift against the baseline. How Lift AI works

DaleelThe analyst that works the evidence.

Ask Daleel why activation stalled. It builds the funnel and the segments, follows the drop to the sessions and the errors behind it, and proposes the fix, as far as you allow it to go.

+18% illustrative activation change: explore the SaaS playbook
Activation path: the signup-to-value funnel with the loss-heavy step highlighted and the sessions behind it
Set-up, pricing and where it belongs

One tracker, one price, and the whole of Core CX / UX with it.

Product analytics is part of FullSession Core CX / UX. The same tracker records the session, counts the event and runs the funnel, with masking applied in the user's browser before anything is captured.

Session replay: the console, errors, interactions, load time and network requests behind one session, recorded by the same tracker
Set-up

One snippet. Your events, your attributes.

Install the tracker once. Identify users with FUS.identify, add attributes such as plan or company, send custom events from your code, and mask fields, elements or whole pages at capture.

Safety & security
Pricing
from $0a month

Priced by sessions a month, from free with 1,000 sessions. Paid plans from $49 a month, with unlimited seats and domains, so every product manager, designer and engineer gets a login.

Plans and sessions
Where it belongs

Core CX / UX, on the FullSession platform.

Session replay, heatmaps, funnels, errors, feedback, product and web analytics, with Daleel and Lift AI inside, and an MCP server your own AI agents can read and act through.

Core CX / UX
What is product analytics?

Product analytics is the measurement of how users move through a product: which steps they complete, which paths they take and where they stall between signup and first value, using events, segments, funnels and dashboards. FullSession adds the recorded session, the errors and the user's feedback to every number, and Lift AI ranks the drop-offs by predicted revenue impact.

Which product analytics tools does FullSession include?

Custom events sent from your code, user identification with attributes such as plan or company, saved segments reused across sessions, funnels, heatmaps, dashboards, Lift AI and alerts, funnels with page, click, input and custom-event steps, user journey maps, and dashboards with role templates and metric, time-series, breakdown, pages, sessions and user-journey cards.

How is this different from other product analytics tools?

FullSession records the session behind every number, so the stall can be watched; Lift AI ranks every drop-off by predicted revenue impact with a confidence score and measures the actual lift after the fix ships; and Daleel, the AI analyst inside FullSession, builds the funnel, follows the evidence and proposes the fix.

How is product analytics priced?

By sessions a month, as part of FullSession Core CX / UX. The free plan includes 1,000 sessions a month. Paid plans start at $49 a month with unlimited seats and domains, and the full plan table is on the pricing page.

See the path to value. Open the session behind it.

Events, segments, funnels and session evidence, together in FullSession.

UI 05 Use Case Activation Path dashboard illustration
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