Selecting the best analytics tool for your company isn’t always easy. Without the right information, you could end up with a tool that doesn’t fit your needs, which can really affect your website’s success.
Contentsquare is a web analytics tool that helps businesses better understand the customer journey and spot funnel drop-outs and user frustrations via session replay and zone-based heatmap tools.
Despite these benefits, it still has shortcomings, such as a high learning curve and a limiting pricing plan, that motivate users to evaluate other alternatives.
FullSession, our user experience analytics solution, helps you monitor user behavior, learn more about customers’ needs, and optimize your website accordingly. It provides valuable features such as session recordings and replays, interactive heatmaps, customer feedback forms and reports, funnel and conversion optimization tools, and error analysis.
These features help you capture the entire user journey, visualize trends and patterns in their behavior, and optimize your website, web app, or landing page.
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In today’s article, we will compare the top five Contentsquare competitors so you can quickly evaluate them and choose the one that suits your business needs. You will learn more about their features and benefits and how to use each to increase conversion rates.
Key Takeaways
- Contentsquare is a digital experience analytics platform that allows organizations to gain insights into customer behavior using tools like session replay and zone-based heatmaps. Despite its broad feature set, Contentsquare has some limitations, such as a steep learning curve, lack of transparent pricing, and potential difficulties for users without technical expertise.
- FullSession offers a robust suite of features such as session recordings, interactive heatmaps, error analysis, funnels and conversions, and customer feedback forms. These tools help you track user behavior, identify pain points, and optimize your websites to boost conversions—all without compromising site performance. FullSession starts at only $39 a month or only $32 a month if you sign up for the annual plan. Check out the pricing page to learn more or book a demo.
- LiveSession captures detailed customer interactions through session replays, using engagement scoring to prioritize key interactions. This makes it ideal for improving user experience and engagement. However, its analytics beyond session replays are limited, potentially requiring additional tools. Its unique strength is its focus on engagement scoring. Paid plans start at $65/month.
- LeadFeeder excels in lead generation by monitoring website visitors and identifying high-intent prospects, making it valuable for B2B companies. Its standout feature is its ability to pinpoint high-intent leads. It integrates seamlessly with CRM tools for efficient lead management. However, its narrow focus on lead generation may not suit businesses needing broader analytics. Its paid plan starts at $99 per month.
- Dreamdata is tailored for B2B companies, offering specialized marketing attribution tools to analyze customer journeys and optimize marketing efforts. It excels in understanding which channels drive conversions, though it may be less comprehensive for broader marketing needs. Premium plans start at $999/month.
- AB Tasty provides AI-powered A/B testing and customer segmentation tools to improve user experiences and boost conversions. It’s ideal for businesses focused on data-driven experimentation, but its specialized focus may require additional tools for broader analytics.
Let’s take a closer look at each Contentsquare competitor.
The Top 5 Contentsquare Competitors in 2024
After conducting in-depth research, we have created a list with the following tools as the top five Contentsquare alternatives. Continue reading to learn more about each solution and evaluate whether it fits your business needs.
1. FullSession
FullSession is an advanced user behavior analytics software that allows you to capture and visualize how customers engage with your website, web apps, or landing pages.
You can analyze trends and patterns in their behavior and optimize your website for peak performance.
It provides features like session recordings and replays, customer feedback forms, real-time website heatmap tools, error tracking, and conversion funnel analysis.
With FullSession, you can gain a bird’s eye view of your customer behavioral data points in a single, intuitive dashboard, identify bottlenecks in the customer journey, and use these insights to improve your website conversion rates.
Book a demo today.
Who uses it
The FullSession platform is built primarily for product managers, marketing teams, web designers, UX researchers, and UX designers. Our web analytics tool is also the most popular in the e-commerce industry.
Deployment
FullSession is a cloud, software as a service (SaaS), web-based software, and you can deploy it by adding its code snippet to your website.
Features list
FullSession provides powerful analytics features that let you gather data on users’ actions and behaviors. The features include:
- Session recordings and replays help you understand user frustration and observe customer actions such as clicks, scrolls, hovers, taps, and mouse movements in real-time
- Interactive heatmaps let you visualize data and help you analyze how users interact with website elements like form fields, drop-down menus, headers, and call-to-action buttons so you can easily optimize your site and increase conversions
- Customer feedback enables you to create website forms, ask customers about their overall digital experience on your website, and get detailed reports about their feedback
- Advanced analytics helps you gather and analyze customer behavioral data to spot funnel drop-outs and user struggles that affect conversion rates easily. You can find this feature in the FullSession dashboard
- Conversion funnel analysis allows you to monitor, understand, and refine every conversion funnel stage. This tool is built to help you identify crucial actions that lead to conversions, detect issues causing drop-offs, and assess user interactions to improve your conversion funnels and the overall user experience.
- Error analysis helps you identify, analyze, and address website errors. With detailed data on error clicks, network issues, console errors, error logs, and uncaught exceptions, FullSession provides valuable insights to boost the reliability and user satisfaction of your digital products.
What makes this tool unique
FullSession lets you track dynamic elements in real time with instant heatmaps. This means you don’t have to wait to track and analyze user behavior; you can get data and make changes immediately.
FullSession provides advanced user analytics and a session replay feature that helps you skip user inactivity and spot specific events inside a session. You can even replay sessions connected to negative customer feedback and watch what happened. This way, you can save time and better understand your customers.
FullSession protects user privacy by not capturing sensitive information. It also doesn’t track user activity across the Internet or use data for targeted advertising.
This tool also comes with advanced filtering and segmentation to group data by user demographics, events, geographical location, and other key points. This allows you to make data-driven decisions for each group based on user behavior.
While other real-time analytics tools like Hotjar might affect website performance, our web analytics solution enables you to analyze visitor behavior without slowing down your website.
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Integrations
The platform’s integration capabilities allow it to connect with open APIs, modern webhooks, native integrations, and Zapier. FullSession integrates easily with Shopify, BigCommerce, Wix, and WordPress.
Customer support
You can contact our support team via email and live chat. You can also visit our help center.
Pricing
The FullSession platform offers a 14-day free trial. It provides three paid plans with more advanced features—Starter, Business, and Enterprise. A yearly subscription can save you up to 20%.
Here are more details on each plan.
- The Starter plan costs $39/month or $32/year and allows you to monitor up to 5,000 monthly sessions.
- The Business plan costs $75/month or $60/year and helps you to track and analyze up to 100,000 monthly sessions.
- The Enterprise plan has custom pricing and offers customizable sessions plus full access to all features.
Pros
- With FullSession, you can track dynamic elements in real time for precise user insights and data-driven decision-making
- FullSession accelerates heatmap processing without impacting your site speed or app performance
- It ensures user privacy by excluding sensitive data from being recorded
- FullSession allows you to manage extensive datasets efficiently, quickly revealing in-depth insights
- It limits user behavior tracking to your site, preventing any potential data misuse
- FullSession facilitates cross-team collaboration, unifying efforts on one platform
- It organizes customer behavioral data and provides advanced filtering options that help you find real user sessions faster and segment users by your interests
- FullSession boasts a user-friendly interface to help make sure it’s easy to use for everyone
Cons
- FullSession does not work for mobile apps, but you can monitor key metrics for mobile users like engagement, frequency of use, dead clicks, etc.
FullSession: The Best Alternative to Contentsquare
See how to transform user data into actionable insights for peak website performance.
2. LiveSession
Image source: G2
LiveSession is a digital analytics software that enables businesses to understand how site visitors interact with web pages via session replays, event tracking, and click and heatmap tools.
With LiveSession, you can identify JavaScript errors and bottlenecks that affect conversions and use the insight to improve the overall customer experience across multiple digital environments.
User rating
Capterra shows that LiveSession scores 4.6 out of 5 based on 28 customer reviews.
Who uses it
LiveSession is primarily intended for product managers, UX designers, e-commerce brands, development, and customer service teams.
Deployment
LiveSession is a cloud, SaaS, and web-based platform you can deploy by adding its code snippet to your website.
Features list
LiveSession provides extensive features that enable companies to understand visitor behavior and identify customer pain points on their website. These features include:
- Session replay
- Funnels
- Click and heatmap
- Dev tools
What makes this tool unique
LiveSession provides an engagement score that lets you skip unnecessary user activity to save time and focus only on the recordings with the most valuable user actions.
It provides a funnel feature that lets you analyze customer behavior that leads to increased or decreased conversions. This way, you can figure out what works and replicate it to improve the customer experience.
Integrations
With LiveSession, you can connect with popular tools like Google Analytics, Segment, Drift, WordPress, Wix, and more. LiveSession also integrates with Shopify and BigCommerce.
Customer support
You can email the customer support team or access the platform’s knowledge base for additional support.
Pricing
LiveSession provides a free plan to watch up to 1,000 session recordings per month. It offers three pricing plans, each with a 14-day free trial.
- Basic plan costs $65/month and gives you access to 5,000 sessions/month
- Pro plan costs $99/month and gives you access to 10,000 sessions/month
- Enterprise plan offers a custom plan that starts from 100,000 sessions/month
Pros
- LiveSession is easy to set up and provides an intuitive UI
- It provides conversion funnels that let you identify user actions that lead to conversions
Cons
- The software lacks some advanced filtering options that let you filter recordings by user actions
3. Leadfeeder (Now Dealfront)
Image source: G2
Leadfeeder is a lead generation software that helps businesses track website visitors and identify web pages they visit and the sources they come from. It is now part of Dealfront, a combination of Echobot and Leadfeeder.
This analytics platform helps you identify leads with high buying intent who visit your site. You can use the insight to improve your lead generation efforts.
User rating
According to Capterra, LeadFeeder scores 4.3 out of 5 based on 132 customer reviews.
Who uses it
LeadFeeder is primarily intended for B2B sales and marketing teams.
Deployment
LeadFeeder is a cloud, SaaS, web-based software, and you can deploy it by installing the LeadFeeder tracker script on your site.
Features list
LeadFeeder provides numerous features that can help you to identify leads that engage with your website. Some of its core features include:
- Website visitor tracking
- Sales prospecting
- Lead segmentation
- Lead database integration
- Alerts/notifications
- Campaign analytics
- Contact database
What makes this tool unique
LeadFeeder is quite different from the other Contentsquare competitors mentioned in the list. While the platform provides technical data on your app or site’s digital performance, it serves more lead generation purposes.
The platform provides web analytics data that you can use to uncover the companies that engage with your website. You get to see the type of web content they engage with, the traffic source that referred them, and their stage in the user journey.
Integrations
LeadFeeder integrates with marketing tools such as PipeDrive, MailChimp, HubSpot, Zapier, Slack, Google Analytics, and Active Campaign.
Customer support
LeadFeeder provides support 24/7 via a live rep, email, chat, and a knowledge base.
Pricing
LeadFeeder provides a free plan that lets you view up to 100 leads that have visited your site in the last seven days. Its premium plan starts at €99 a month. It offers a 14-day free trial and enables you to track an unlimited number of leads for an unlimited period.
Pros
- LeadFeeder helps marketing and sales teams track leads at different stages in the buying journey as they navigate through your site
- The platform is intuitive and easy to set up
Cons
- It can be challenging to find a qualified lead in an enterprise company that has as many as 10,000 employees
- Pricing can be expensive because the pricing model is based on the number of leads that you track
- You may end up paying for unqualified leads that don’t suit your buyer personas
- LeadFeeder doesn’t provide session recordings, heatmaps, and customer feedback forms
4. Dreamdata
Image source: G2
Dreamdata is a marketing attribution software that helps users track and analyze marketing channels’ performance and critical user activities that impact revenue.
With Dreamdata, you can gain insight into every stage of the customer journey and analyze crucial performance metrics such as paid performance, return on ad spend, revenue attribution per channel, and more.
User rating
According to Capterra, Dreamdata scores 4.8 out of 5 based on 51 customer reviews.
Who uses it
The Dreamdata platform is built for B2B companies with a long sales cycle and multiple stakeholders involved in the buying decisions.
Deployment
Dreamdata is a SaaS, cloud, and web-based platform that you can deploy by adding its code snippet to your website.
Features list
Dreamdata provides an extensive list of features. Some of them include:
- Customer journey mapping
- Conversion tracking
- Campaign analytics
- Dashboard
- Campaign management
- Form analysis
What makes this tool unique
Dreamdata cleans and gathers revenue data points you can analyze, offering deep insights into the metrics behind your marketing campaigns and customer segments.
You can use the Dreamdata platform to track every step of the customer journey and aspect of marketing channels to drive ROI.
Integrations
The Dreamdata software integrates with numerous marketing, CRM, website tracking, and sales tools, such as HubSpot, SalesForce, Zoho, Marketo, Zapier, and Segment.
Customer support
Dreamdata provides support via emails, phone, chat, a knowledge base, and a Slack community.
Pricing
The Dreamdata has three pricing tiers—Free, Team, and Business.
- The Free plan includes two months of user activity history and is suitable for B2B companies that want to start their revenue attribution journey and run experiments on the Dreamdata platform.
- The Team plan suits small to medium-sized companies with advanced attribution modeling. It costs $999/month and includes two years of user activity history.
- The Business plan is perfect for medium-sized businesses that want to measure their go-to-market performance. It costs $2,499/month and includes three years of user activity history plus a dedicated customer success manager.
- The Enterprise plan is more suitable for large enterprises that need unlimited access to tools designed to understand user behavior. You need to contact their sales team for pricing.
Pros
- Dreamdata provides a visual report and dashboard that lets you understand key performance metrics better
- The software is quick and easy to set up
Cons
- It can get overwhelming and confusing to implement the software due to the extensive list of features it provides
- You might find it hard to understand some of the tool’s technical terminologies if you don’t have technical knowledge
- Dreamdata is significantly more expensive than other tools on this list, starting at $999 a month for the Team plan
5. AB Tasty
Image source: G2
AB Tasty is customer experience software that uses artificial intelligence to help organizations run experiments and learn which specific features drive the most engagement and conversions.
User rating
According to Capterra, AB Tasty scores 4.6 out of 5 based on 11 customer reviews.
Who uses it
The customer experience analytics tool is built for marketing, product, and engineering teams.
Deployment
AB Tasty is a SaaS, cloud, web-based platform, and you can deploy it by adding its code snippet to your site.
Features list
AB Tasty provides numerous features that include:
- Customer segmentation and targeting
- Conversion rate optimization
- Heatmaps
- Behavioral targeting
- Campaign segmentation
- Real-time results
What makes this tool unique
AB Tasty helps users create a better customer experience by testing specific customer segments and gaining insights from user feedback.
The software also provides a personalization feature that allows you to use artificial intelligence to build customer segments, creating a more personalized customer experience.
Integrations
AB Tasty integrates with popular martech tools like SalesForce, Tealium, Heap, Oracle, etc.
Customer support
You can contact the AB Tasty customer support team via email, chat, FAQs, phone, and a knowledge base.
Pricing
A/B Tasty doesn’t provide a transparent pricing tier on its website. You’d need to contact the sales team for a free demo and custom quote.
Pros
- A/B Tasty provides an intuitive interface where you can drag and drop web elements to run an A/B test
- The software is easy to set up and deploy
Cons
- Some web pages can take time to load after installing the JavaScript snippet
- There is a learning curve when it comes to implementing the visual editor
Contentsquare Competitors: A Short Overview
So far, we’ve explained the key features of the top five Contentsquare competitors. Here’s a short overview so you can easily visualize the most important features of each software:
| Features | FullSession | LiveSession | LeadFeeder | Dreamdata | AB Tasty |
| Conversion tracking | ✔ | ✔ | ✘ | ✔ | ✔ |
| Real-time session recordings | ✔ | ✘ | ✘ | ✘ | ✘ |
| Customer feedback | ✔ | ✘ | ✘ | ✘ | ✔ |
| Live heatmaps | ✔ | ✘ | ✘ | ✘ | ✔ |
| Funnels and conversions | ✔ | ✔ | ✘ | ✘ | ✘ |
| A/B testing | ✘ | ✘ | ✘ | ✘ | ✔ |
| Dynamic heatmaps | ✔ | ✘ | ✘ | ✘ | ✘ |
| User segmentation | ✔ | ✔ | ✔ | ✔ | ✔ |
| Campaign analytics | ✔ | ✘ | ✔ | ✔ | ✔ |
| Engagement score | ✔ | ✔ | ✘ | ✘ | ✘ |
| Free trial | ✔ | ✔ | ✔ | ✔ | ✔ |
| Activity dashboard | ✔ | ✔ | ✔ | ✔ | ✔ |
| Error tracking | ✔ | ✔ | ✘ | ✘ | ✘ |
| Pricing | $39/month | $65/month | €99/month | $999/month | n/a |
Contentsquare Competitors: The Verdict
In this comparison article, FullSession stands out as the best Contentsquare competitor. Our customer experience software provides a central analytics hub where cross-functional teams can collaborate to optimize the customer journey and improve products seamlessly.
With FullSession, you can go beyond traditional analytics tools by tracking dynamic elements in real time, offering precise user insights that are crucial for understanding and improving website performance.
Our platform accelerates heatmap processing without impacting site speed, providing immediate data. We also prioritize user privacy by excluding sensitive data from session recordings, allowing you to analyze behavior while protecting your customers.
FullSession is designed to manage extensive datasets efficiently, quickly revealing key insights that help you identify factors impacting conversions and make informed changes. Additionally, FullSession limits user behavior tracking to your site, preventing data misuse and ensuring compliance with privacy standards.
Skip the guesswork and gain actionable insights with features like session recordings, interactive heatmaps, error analysis, conversion funnel analysis, and customer feedback tools.
Book a demo today to learn more!
FullSession Pricing Plans
The FullSession platform offers a 14-day free trial. It provides three paid plans—Starter, Business, and Enterprise. A yearly subscription can save you up to 20%.
Here are more details on each plan.
- The Starter plan costs $39/month or $32/year and allows you to monitor up to 5,000 monthly sessions.
- The Business plan costs $75/month or $60/year and helps you to track and analyze up to 100,000 monthly sessions.
- The Enterprise plan has custom pricing and offers customizable sessions plus full access to all features.
As we conclude this comparison article, we hope it has provided the answers you need to choose the right web analytics solution for your business. If you want to learn about other user behavior tools, you’re free to check out some of our comparison articles:
- LuckyOrange vs Hotjar
- SmartLook vs Hotjar
- Decibel Insight vs Hotjar
- Hotjar vs Inspectlet
- Quantum Metric vs Glassbox
- Userzoom vs Usertesting
- Mouseflow vs VWO
- Fullstory vs Logrocket
- Mixpanel vs Fullstory
- Hotjar vs Inspectlet
- Hotjar vs Microsoft Clarity
FAQs About Contentsquare Competitors
What is Contentsquare?
Contentsquare is a digital experience analytics platform that helps organizations understand the how and why behind customer behavior via session replay, struggle analysis, and zone-based heatmaps tools.
Contentsquare helps product managers, UX teams, and marketers gain complete visibility into hidden customer actions, better understand the customer journey, and optimize the sales funnel.
How does Contentsquare work?
Contentsquare gathers user interaction data with a code snippet. This snippet logs user interactions, such as page views, mouse movements, app installs, button clicks, scrolls, and more.
The web analytics software identifies events in customer journeys to help you make improvements, detects recurring friction points that affect conversions, and shows you the most visited web pages and where funnel drop-offs occur.
If you have a mobile app, you can use the platform’s detailed analysis feature to gain insight into how customers navigate your app. You can understand why they uninstall the app or become customers and use the insights to customize the customer journey.
What are Contentsquare pros?
Contentsquare has some advantages that include the following:
- It provides a wide range of features that spans almost every aspect of user behavior
- Contentsquare provides real-time customer behavioral data that helps you understand page engagement and customer friction points
- The analytics platform presents valuable data in the form of scores and reports that are easy to understand
- Contentsquare has AI and machine learning capabilities that can automate web and mobile app analytics
What are Contentsquare cons?
Some of the disadvantages of Contentsquare include the following:
- Using the web analytics platform requires more training and a longer time to understand due to its extensive features
- Contentsquare provides some pricing plans that limit how long you access behavioral data on your digital platforms
- The product can be challenging to use if you don’t have any technical knowledge
Contentsquare Pricing
Contentsquare doesn’t provide a transparent pricing package on its website. You must contact the sales team to schedule a demo and evaluate your web analytics needs.
Who are the competitors of Contentsquare?
Main competitors include companies like FullSession, FullStory, Quantum Metric, Lucky Orange alternatives, Hotjar alternatives, LogRocket and Dreamdata. These companies also offer digital experience analytics, session replay, heatmaps, usability testing, retention analysis, and other tools to help businesses understand user behavior and optimize their websites and apps.
What kind of company is Contentsquare?
Contentsquare is a digital experience analytics company that helps businesses understand how users interact with their websites and mobile apps. The company provides insights into user behavior through features like heatmaps, session replays, and conversion analytics, enabling businesses to optimize their digital experiences and improve user engagement.
Who is the owner of Contentsquare?
Contentsquare was founded by Jonathan Cherki, who currently serves as the company’s CEO. While the company has received substantial investment from various venture capital firms, it remains under the leadership of Cherki and the management team.
What can you do with Contentsquare?
Contentsquare allows analyzing user behavior on your website or mobile app, gaining insights through heatmaps and user sessions, for analytics, and identifying areas for optimization. The platform helps you understand what drives user engagement, discover friction points, and improve conversion rates, ultimately enhancing the overall digital experience for your users.
