User Research

Survey Monkey has earned quite a name for itself in the digital marketing space for a lot of good reasons. For one, it’s easy to use, even for people with minimal tech experience. Plus, it’s incredibly flexible, thanks to its customization options. However, despite its reputation as one of...

It’s one thing to know which of your marketing campaigns are most effective. It’s another to know in which platforms do these marketing campaigns perform the best. Asking, “How did you hear about us?” can tell you where the bulk of your customers are coming from. This can help...

A retained user is someone you’ve satisfied so much that they keep coming back to your brand. In the same vein, a high user retention rate indicates a great number of satisfied customers and good customer loyalty. However, it can take a while to reach that level of user...

Data collection and analysis is the starting point of every effective marketing campaign. Do you want to refine your ideal customer profile? Create more personalized marketing strategies? Or find out exactly what motivates them to buy? Whatever the case may be, customer-centric marketing should start with data. But what...

Qualitative research uncovers the details of human behavior, beliefs, and feelings. It gives us insights that numbers can’t always tell. These research questions help us understand the “how” and “why” of things.  In this article, we’ll look at six examples of good qualitative questions. We aim to highlight how...

Churn rate and retention rate are two sides of the same coin. These rates are important for businesses to understand customer behavior.  The churn rate measures how many customers stop using a service over a specific period. On the other hand, the retention rate shows us the percentage of...

Even though you have a very specific Ideal Customer Profile, your target audience will still consist of different types of people. They will have varying interests, attitudes, geographical locations, income levels, and so on. Customers that share similar characteristics belong to the same “segment.” So, what does this mean...

Launching a mobile app isn’t easy, and if you’ve already made it this far, congratulations! However, the work isn’t over yet, and probably never will be. Now that you’ve put your app out there, it’s time to see what your audience thinks about it. Measuring app performance is more...

A survey is supposed to give you reliable and actionable opinions from your audience. However, response bias can be a huge roadblock to getting the most accurate results you need. What is response bias and its different kinds? What happens when you use inaccurate responses? And how can you...

Psychographic segmentation tells you how you can connect with your audience groups and maximize your conversions. What motivates your customers to buy? What type of marketing campaigns are they most likely to respond to? What psychographic traits can make them hate or love your brand? Psychographic segmentation answers all...