User Research

Feeling frustrated with FullStory’s digital experience analytics and looking for better insights into user interactions? You’re in the right place to check out some of the best FullStory competitors.  FullStory is a behavioral data platform that helps you track user behavior and understand the reasons behind their actions to...

Selecting the best analytics tool for your company isn’t always easy. Without the right information, you could end up with a tool that doesn’t fit your needs, which can really affect your website’s success. Contentsquare is a web analytics tool that helps businesses better understand the customer journey and...

Customer feedback is vital for creating an excellent customer experience and keeping users happy with your brand. The best customer feedback tools can help you gather these insights to reveal and solve user issues, make smarter business decisions, improve your products and services, and measure customer loyalty. However, many...

With so much web analytics software available today, finding one that best suits your business needs can be challenging.  Mixpanel is a helpful tool for gaining actionable insights into your products and users. It offers various features for monitoring user activities, collecting customer data, and analyzing user behavior. However,...

Choosing the right user behavior platform is crucial for understanding how your website visitors interact with your site and making improvements to boost your results. Today, we’ll explore two popular options: Hotjar vs Inspectlet. Product teams favor both solutions, but each has its advantages and drawbacks. For example, Hotjar...

There are nearly two billion websites nowadays and around five billion active internet users around the globe. If you have an online business, people worldwide visit your website 24/7. It’s not easy to stand out from the crowd in such a vast ocean of easily accessible information. Anonymous raw...

An effective survey is the best way to collect customer feedback. It can help you improve your product, refine your market research, develop new marketing strategies, and so much more. But what makes a survey effective? It boils down to two key elements: using software like FullSession and asking...

As an online business owner, you must know how your users interact with your web app, landing page, website, or online shop. Can users complete their tasks efficiently? Is there friction in your sales or marketing funnel? Do certain features get more attention than others? You should get answers...

Business gurus always talk about the importance of collecting customer data. But aside from addressing current issues with the information you gather, what do you do with all that historical data? If you haven’t already, it’s time to introduce a predictive analytics process to your business operations. With a...

Demographic and psychographic data come together to create the user persona: a snapshot of a subgroup of your existing user base. Products that resonate deeply with users start with understanding their thought processes. By mapping the common ground between your audience, you’ll forge an unshakeable connection that sparks loyal...