User Research

Qualitative research uncovers the details of human behavior, beliefs, and feelings. It gives us insights that numbers can’t always tell. These research questions help us understand the “how” and “why” of things.  In this article, we’ll look at six examples of good qualitative questions. We aim to highlight how...

Churn rate and retention rate are two sides of the same coin. These rates are important for businesses to understand customer behavior.  The churn rate measures how many customers stop using a service over a specific period. On the other hand, the retention rate shows us the percentage of...

Even though you have a very specific Ideal Customer Profile, your target audience will still consist of different types of people. They will have varying interests, attitudes, geographical locations, income levels, and so on. Customers that share similar characteristics belong to the same “segment.” So, what does this mean...

Launching a mobile app isn’t easy, and if you’ve already made it this far, congratulations! However, the work isn’t over yet, and probably never will be. Now that you’ve put your app out there, it’s time to see what your audience thinks about it. Measuring app performance is more...

A survey is supposed to give you reliable and actionable opinions from your audience. However, response bias can be a huge roadblock to getting the most accurate results you need. What is response bias and its different kinds? What happens when you use inaccurate responses? And how can you...

Psychographic segmentation tells you how you can connect with your audience groups and maximize your conversions. What motivates your customers to buy? What type of marketing campaigns are they most likely to respond to? What psychographic traits can make them hate or love your brand? Psychographic segmentation answers all...

Whether you’re testing new products, pricing structures, or marketing ideas, you want to run it by the people whose feedback matters the most: your target audience. This is called concept testing. In this article, we’ll dive deep into the definition of concept testing, the benefits of concept testing, concept...

Crafting top-notch marketing campaigns is just half of the work. At the end of the day, you still have to find out if those marketing activities worked as well as they should. Marketing analytics is the key to optimizing your campaigns through data-driven decisions.  In this guide, we’ll do...

Your product may be set to be the most revolutionary thing to grace your industry, but how do you know whether it will soar upon launch or crash and burn? This is where product market fit comes in, and all startups go through this process. In essence, product market...

Surveys and questionnaires gather information from a specific group to meet a goal. In marketing, both are indispensable tools for gaining insights into customers’ behavior and opinions of a brand. However, surveys are questionnaires, but not all questionnaires are surveys. And no, we shouldn’t use these terms interchangeably. Learn...