CRO

Traffic share of mobile traffic for all types of businesses is increasing year by year, which comes as no surprise since we spend more than half our time on mobile instead of desktop. But what does this mean for businesses? Simply put, you’re missing out on a big chunk...

Psychographic segmentation tells you how you can connect with your audience groups and maximize your conversions. What motivates your customers to buy? What type of marketing campaigns are they most likely to respond to? What psychographic traits can make them hate or love your brand? Psychographic segmentation answers all...

Your product may be set to be the most revolutionary thing to grace your industry, but how do you know whether it will soar upon launch or crash and burn? This is where product market fit comes in, and all startups go through this process. In essence, product market...

Regardless of what your business is offering, the number of people who become successful conversions ultimately affects your bottom line and, in turn, your overall business health. As a business leader or marketing manager, your job is to find out what affects that number and figure out how to...

The ideal customer is someone who moves through the conversion funnel with little friction–they view your website, click on your CTAs, and dive head-first into your desired action. Done! Unfortunately, real-world customers aren’t like that. Sure, some may convert into repeat customers without much pushing, but most will need...

So, you’ve driven a sizeable number of visitors to your website. They’re looking at your products, perusing your blog pages, and scrolling through your landing page. You might think that the hardest part is over, but unfortunately, you’re just now getting to it. A large number of visitors is...

Understanding your customer’s journey is the root of increasing conversions. Customer journey mapping tools give you the ability to visualize their path, pinpointing where users join or drop off. In this article, we’ll take a look at the best customer journey mapping tools that help you plan and understand...

Product research is the process of pointing your product development in a direction dictated by what the researched user desires in your product. In this article, we’ll take a look at the top 7 product research tools to make your research more efficient and accurate.  Top 7 Product Research...

So many websites out there are just seconds away from reaching their peak conversion performance, but they need the right tools to get there. Curious about what these game-changing tools could be? This isn’t just another listicle; it’s the perfect tool stack that will actually increase your site’s conversions and...

As a website owner, you need accurate information on how website visitors interact with your website, areas where they experience issues, and how it affects your conversion rates. You can use web analytics tools to gather this data and monitor the user behavior on your website. Hotjar is a...