For a website owner, understanding the entire customer journey is the key to success, and that’s where customer journey analytics...
The best eCommerce analytics tools help you collect and analyze sales data, understand customer behavior, optimize marketing strategies, improve user experience and drive revenue growth.
For example, FullSession captures all user interactions during the entire customer journey so eCommerce businesses can analyze trends, spot patterns in their behaviors, and optimize their store to boost conversions, leading to more sales and profits.
You can start a free trial or get a demo to learn more.
While most eCommerce analytics tools are great, choosing the right one can be hard with so many options. This article will help you navigate your choices and select the best eCommerce analytics tool for your business.
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Capture all user interactions, spot trends and patterns and drive improvements without compromising your website performance.
Whether you're just starting out or looking to upgrade your analytics capabilities, these eCommerce analytics tools can provide actionable insights to optimize your online business.
FullSession is an all-in-one user behavior analytics software designed to help you visualize every aspect of user engagement on your eCommerce website.
With FullSession, you can analyze trends and patterns with precision, optimize your site for peak performance, and provide the best possible online shopping experience to your customers.
The platform offers a 360-degree view of user behavior, allowing you to watch real-time user sessions, detect ineffective elements and dead zones on product pages, and validate design changes to improve site usability and performance and optimize your conversion funnels.
By identifying and removing conversion blockers and minimizing drop-offs, FullSession helps you optimize key touchpoints in the user journey, improve their experience, and boost the sales and profits of your eCommerce business.
FullSession also prioritizes user privacy, complying with GDPR, CCPA, and PCI standards.
Book a demo to see how it works.
FullSession is perfect for a wide range of professionals and businesses. eCommerce brands can use it to track and optimize conversion funnels. SaaS companies find it valuable for improving user retention and reducing churn.
Digital marketers can analyze campaign performance, while UX designers can improve site usability.
FullSession supports tracking user behavior on web platforms and can display mobile user recordings as well.
FullSession simplifies your workflows and keeps your eCommerce store data in sync with many integration options. Whether you’re using APIs, webhooks, Zapier, or native integrations, FullSession connects smoothly with your existing tools to automate tasks and ensure consistent data flow across all your applications.
It easily integrates with popular platforms like BigCommerce, Wix, Shopify, and WordPress, allowing you to optimize the processes on your eCommerce platform with minimal setup.
FullSession offers responsive customer support through live chat and email. Additionally, users can access a comprehensive help center for self-service support.
FullSession offers three paid plans—Starter, Business, and Enterprise—designed for businesses of all sizes. The scalable pricing allows you to choose a plan that fits your current needs and upgrade as your eCommerce store grows.
The Starter plan starts at an affordable $39 per month and includes unlimited heatmaps and up to 5,000 session recordings per month. Save up to 20% on an annual subscription and enjoy the Starter plan for only $32 per month!
Check out the Pricing page to learn more.
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Google Analytics is one of the most widely used analytics platforms, offering insights into website traffic and user behavior.
It allows you to track and analyze key metrics such as traffic sources, user demographics, and behavior patterns, helping you understand how customers interact with your online store.
Google Analytics has an average user rating of 4.5 out of 5 stars based on 6,396 reviews on G2.
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Google Analytics is suitable for eCommerce businesses of all sizes that want to track website traffic and user behavior, especially eCommerce businesses that need to monitor key metrics such as traffic sources, user demographics, and conversion rates.
Google Analytics supports web-based platforms and can track user behavior on both desktop and mobile versions of your eCommerce site.
Google Analytics integrates with Google Ads, Google Search Console, Shopify, BigCommerce, and various CRM systems.
Google Analytics offers extensive resources, including online documentation, tutorials, and a community forum. While direct support is limited to premium users, these resources can help users troubleshoot most issues.
Google Analytics is free for most businesses. For larger enterprises that need more advanced features and data capacity, Google Analytics 360 is available with a custom pricing model, starting around $50,000 per year.
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Glew.io is an analytics and business intelligence SaaS solution designed for eCommerce businesses. It helps you consolidate data from various platforms to track key metrics like sales performance, customer behavior, and product data.
With Glew.io, you can access detailed insights that enable data-driven decisions, which makes it easier to optimize your store’s growth and profitability.
Glew.io has an average user rating of 3.8 out of 5 stars based on 50 reviews on G2.
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Glew.io is suitable for mid-to-large eCommerce businesses that require multi-channel data integration and detailed reporting to optimize sales, inventory, and customer retention.
Glew.io supports integration with platforms like Shopify, WooCommerce, Magento, BigCommerce, and other leading eCommerce platforms.
Glew.io integrates with various tools, including Google Analytics, Facebook Ads, Google Ads, and email marketing platforms like Mailchimp.
Glew.io provides customer support through email and offers a knowledge base with helpful articles and tutorials. However, there is no live chat or phone support available.
Glew.io’s pricing is based on the size and needs of your business. It tends to be on the higher side, with custom plans available depending on your required features and data volume. Pricing is available upon request.
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Matomo is an open-source web analytics platform that offers complete control over your data. It provides in-depth insights into user behavior, traffic sources, and conversion rates, similar to Google Analytics, but with a focus on data ownership and compliance with privacy regulations like GDPR and CCPA.
Matomo has an average user rating of 4.2 out of 5 stars based on 91 reviews on G2.
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Matomo is for eCommerce businesses and organizations that prioritize data privacy and want full control over their analytics data.
Matomo supports both cloud-hosted and on-premise setups. It also supports integration with WordPress, Shopify, WooCommerce, and more.
Matomo integrates with several marketing and CRM tools, including Google Ads, Salesforce, and various content management systems like WordPress and Joomla. It also offers custom API integrations for more specific use cases.
Matomo offers support via email and its online help center, which includes documentation and tutorials. Live chat and premium support options are available for enterprise customers.
Matomo offers a free, open-source version for businesses that host the software on their own servers. The cloud-hosted version starts at $26 per month, based on the amount of data and features required. There are also custom plans available for enterprises.
Understanding customer behavior is key to eCommerce success, and the right eCommerce analytics software can make all the difference. In this comparison, we explored four top eCommerce analytics tools, each offering unique features to help you optimize your website and boost sales.
FullSession | Google Analytics | Glew.io | Matomo | |
Session recording and replay | ✔ | ✘ | ✘ | ✔ |
Heatmaps | ✔ | ✘ | ✘ | ✔ |
Conversion funnel analysis | ✔ | ✔ | ✔ | ✔ |
User segmentation | ✔ | ✔ | ✔ | ✔ |
A/B testing | ✘ | ✘ | ✘ | ✔ |
Customer journey tracking | ✔ | ✔ | ✔ | ✔ |
Customer feedback tools | ✔ | ✘ | ✔ | ✘ |
Error tracking | ✔ | ✘ | ✘ | ✔ |
Monthly pricing | $39 | Free | n/a | $26 |
After comparing the top eCommerce analytics tools, FullSession stands out as the best software for businesses looking to gain deep insights into user behavior and optimize their websites for maximum performance.
FullSession offers several key benefits:
FullSession not only delivers powerful analytics but also ensures your site remains fast, secure, and compliant. Ready to see how FullSession can transform your eCommerce business?
Book a demo today and experience these benefits firsthand.
Each of the four tools we’ve covered offers unique features that can help you make data-driven decisions and improve your online store’s performance. Whether you’re tracking customer journeys, analyzing traffic, or running A/B tests, these tools give you the insights you need to foster strong customer relationships.
Out of all of them, FullSession stands out as the top choice, especially if you're focused on increasing customer engagement and conversions. With real-time tracking, advanced heatmaps, strong privacy protections, and features tailored for eCommerce, FullSession is built to help you improve your online business.
Book a demo with FullSession today and see the difference it can make.
Google Analytics is often considered the most popular eCommerce analytics tool. It's widely used across various industries due to its comprehensive features, ability to track sales and a wide range of eCommerce data, and integration with other Google products.
Yes, Google Analytics is suitable for eCommerce. It provides valuable insights into user behavior, tracks sales performance, and helps you understand customer journeys. Its eCommerce-specific features, such as tracking product performance data and conversion rates, make it highly valuable for online stores.
Google Analytics is the most widely used analytics tool globally. Its versatility, ease of access (with a free version available), and integration capabilities have made it a go-to choice for businesses of all sizes.
While many eCommerce companies turn to Google Analytics for general website insights, FullSession is considered one of the best platforms for eCommerce-specific analytics. FullSession is a powerful eCommerce analytics tool that provides detailed user behavior tracking, real-time session replays, and advanced heatmaps, all tailored to help you achieve an improved customer experience.
eCommerce metrics are key performance indicators of your store. Important metrics include conversion rate, average order value (AOV), and customer lifetime value (CLV), which help you understand sales and customer behavior. Other vital metrics include customer retention, customer acquisition cost, gross margin, return on investment (ROI), and click-through rate (CTR). These metrics provide essential insights for optimizing your eCommerce business.