5 Best CRO Software to Maximize Your Conversion Rates 

The best CRO software helps you collect user behavior data and pinpoint specific pages, elements, or user flows that may hinder conversions, such as complex navigation, confusing calls-to-action, or slow-loading pages.

For example, FullSession, an advanced user behavior analytics software, provides CRO tools that help you find and remove conversion blockers, optimize key touchpoints in the user journey, and minimize drop-offs in your marketing and sales funnels.

Book a demo to learn more.

With numerous CRO tools available, each with unique features and pricing, it can be hard to determine the best fit for your needs. This article provides an in-depth comparison of the best CRO software, evaluating their features, pricing, and overall effectiveness.

Key Takeaways

• FullSession is a user behavior analytics software that provides in-depth insights into how visitors interact with your website. It helps you capture every aspect of the user journey without affecting your site performance. FullSession includes tools like session recordings and replays, interactive heatmaps, customer feedback tools, error analysis, and funnel and conversion optimization tools. It is GDPR, CCPA, and PCI compliant. Pricing starts at $39/month with a 20% discount on annual plans. Book a demo today.
• Optimizely is a digital experience platform for businesses that want to experiment with and optimize their digital experiences. It offers A/B testing, multivariate testing, and personalization features to help you find what works best for your audience. However, it can be quite complex for new users, and the pricing is on the higher side, which might not suit smaller businesses. Optimizely offers custom pricing based on your needs.
• VWO Insights is a user behavior analytics tool for those looking to gain visual insights into user behavior on their website. It provides heatmaps, session recordings, and form analytics to help improve site performance. Still, some users have reported occasional bugs. The pricing is flexible, and paid plans start at $171/month.
• Mouseflow is a behavior analytics platform that analyzes user behavior through session recordings and heatmaps. It includes features like funnel analysis and customer feedback campaigns, making it useful for optimizing your website. However, advanced features may require some time to master, and it doesn't support mobile app tracking. Paid plans start at $39/month.
• Microsoft Clarity is a user behavior analytics tool that provides a straightforward way to see how users interact with your website. It offers session recordings, heatmaps, and insights to help you understand user behavior. The main downside is the lack of advanced features and no support for mobile apps, which might limit its usefulness for more complex needs. It’s a free tool with no hidden costs.

Let’s explore these CRO tools in more detail.

Best 5 CRO Software Right Now

We have chosen the following five best CRO software:

1. FullSession (Get a demo)
2. Optimizely
3. VWO Insights
4. Mouseflow
5. Microsoft Clarity

Let’s evaluate them based on their key features, user ratings, supported platforms, integrations, pricing, and more.

1. FullSession

FullSession is a user behavior analytics software that allows you to visualize user engagement in detail, enabling precise trend analysis and performance optimization. It offers a comprehensive, 360-degree view of user behavior through a single, user-friendly dashboard.

With FullSession, you can go beyond basic metrics by watching real-time user sessions to understand how visitors interact with your website and capture every detail of the user journey. It helps identify problem areas, test different page elements, validate design changes, and improve overall website usability and performance.

FullSession also helps you focus on identifying and eliminating conversion obstacles, optimizing key touchpoints in the user journey, and reducing drop-off rates in marketing and sales funnels. 

Additionally, it provides website feedback forms to collect direct user feedback and gather insights into user frustrations so you can quickly address and resolve recurring issues.

FullSession ensures user privacy and data protection – it is fully compliant with GDPR, CCPA, and PCI standards.

Book a demo today.

Best for

FullSession is ideal for:

• E-commerce businesses
• SaaS companies
• Digital marketers
• UX designers
• Data analysts
• Quality assurance teams
• Product development teams
• Customer support teams
• Customer experience professionals

Key features

• User and event segmentation: Group website users based on different criteria. Spot trends and patterns and optimize the user experience to increase engagement and conversions.
• Session recordings and replays: Capture and review how users interact with your website. Replay sessions to diagnose issues and predict future actions based on past behavior while making sure you don’t record sensitive client information.
• Interactive heat maps: Switch between mouse movement, click, and scroll maps. Identify areas of high or low interaction, test different page elements, and measure task completion times without slowing down your website.
• Feedback forms and reports: Create website feedback forms to gather quantitative and qualitative data on user satisfaction, pain points, and feature requests. Pair feedback with session recordings to see what happened during the session.
• Conversion and funnel optimization: Examine user flow to learn why users abandon your funnels, visualize drop-offs at each step, and experiment with different designs to improve your customer journey.
• Error analysis: Automatically detect website issues like JavaScript errors and failed API calls. Analyze these errors to fix problems and prevent them from affecting the user experience.
• Comprehensive insights: View a summary of all qualitative and quantitative data on an intuitive dashboard. With all your information in one place, you can easily identify barriers to conversions.

Get a demo today to see how it can help maximize your conversion rates.

Supported platforms

FullSession tracks user behavior on websites, web apps, and landing pages and can display mobile user recordings as well.

Integrations

FullSession easily integrates with open APIs, native integrations, modern webhooks, and Zapier to ensure smooth data flow between your favorite apps. It connects smoothly with popular apps such as Shopify, WordPress, Wix, and BigCommerce. 

Customer support

FullSession offers live chat and email support. You can also check out the help center for more information.

Pricing

FullSession offers three paid plans—Starter, Basic, or Enterprise—suitable for businesses of all sizes.

The Starter plan begins at $39/month and includes all the key features, unlimited heatmaps, and up to 5,000 session recordings per month, making advanced analytics affordable.

Annual subscriptions offer a 20% discount on all plans, and integrations with other apps are free. Get the annual Starter plan for only $32/month.

Visit our Pricing page to learn more.

Pros

• Track dynamic elements in real time for accurate insights
• Speed up heatmap processing without affecting site performance
• Protect user privacy by not recording sensitive data
• Handle large data sets efficiently and uncover key insights quickly
• Limit tracking to your site to prevent data misuse
• Promote collaboration and unify efforts across teams

Cons

• FullSession doesn’t support mobile apps

Book a demo to learn more.

2. Optimizely

Image source: G2

Optimizely is a digital experience platform for businesses that want to improve their websites and apps through testing and experimentation. 

With features like A/B testing and personalization, Optimizely helps you see what works best for your audience, leading to better conversion rates and user engagement.

User rating

Optimizely has an average rating of 4.2 out of 5 stars based on 357 reviews on G2.

Image source: G2

Best for

Optimizely is suitable for businesses looking to test different website elements and layouts to find the most effective options. Digital marketers, product teams, and UX designers use it.

Key features

• A/B testing: Quickly test two-page versions to see which one performs better.
• Multivariate testing: Experiment with several variables simultaneously to find the best combinations.
• Personalization: Show different content to different users based on their preferences.
• Analytics: Get clear reports that show the results of your tests.

Supported platforms

Optimizely works on both web and mobile platforms.

Integrations

This product analytics tool connects easily with many other tools, like Google Analytics, Marketo, and Salesforce, to help you get more out of your data.

Customer support

Optimizely provides support via live chat, email, and phone. They also offer plenty of resources if you prefer to find answers on your own.

Pricing

Optimizely offers custom pricing based on your business needs, with plans that scale depending on your usage. However, you need to contact their sales team directly for a quote.

Pros

• Easy-to-use A/B, multivariate, and split testing
• Strong personalization features
• Clear and detailed analytics
• Integrates well with other tools
• Reliable customer support

Cons

• Can be complicated for beginners
• Metrics can be hard to read and understand for some users

3. VWO Insights

Image source: G2

VWO Insights is a behavior analytics platform designed to help businesses understand how visitors interact with their websites. 

By providing visual insights into user behavior, VWO Insights enables you to make informed decisions that boost conversions and improve the overall user experience.

User rating

VWO Insights has an average rating of 4.2 out of 5 stars based on 59 reviews on G2.

Image source: G2

Best for

VWO Insights is for businesses that need clear, visual data on user behavior to optimize their websites. It's for digital marketers, UX designers, and product teams who want to improve site performance.

Key features

• Heatmaps: See where users click, scroll, and hover on your site to understand which areas get the most attention.
• Session recordings: Watch recordings of real user sessions to see how they navigate your site and where they might get stuck.
• Form analytics: Analyze how users interact with forms on your site and identify any fields that cause user drop-offs.
• Surveys and feedback: Gather direct feedback from users to understand their needs and frustrations.
• On-page surveys: Place quick surveys on specific web pages to get immediate user insights.

Supported platforms

VWO Insights works on web platforms and mobile apps.

Integrations

VWO Insights integrates with tools like Google Analytics, Slack, and HubSpot, allowing you to enhance your data analysis and workflow.

Customer support

VWO Insights offers support through live chat, email, and a comprehensive help center filled with useful guides and tutorials.

Pricing

VWO Insights offers flexible pricing plans for different business sizes. A free plan is available for small teams and scales up to larger organizations. Paid plans start at $171 and include advanced features such as user type targeting, unlimited variations, and an elements library.

Pros

• Simple, easy-to-use interface
• Provides clear visual insights into user behavior
• Integration options with popular tools
• Flexible pricing, including a free plan for small teams

Cons

• Advanced features might require a learning curve
• Some users may find collaboration features lacking
• Occasional lags or bugs reported by some users, particularly for heatmaps

4. Mouseflow

Image source: G2

Mouseflow is a digital experience platform that helps businesses see how visitors interact with their websites. It offers features like session recordings, heatmaps, and funnel tracking to give you a clear picture of what’s working and what’s not.

Whether you’re running a small business or a large site, Mouseflow makes it simple to understand your users and improve your website’s performance.

User rating

Mouseflow has a rating of 4.6 out of 5 stars based on 627 reviews on G2.

Image source: G2

Best for

Mouseflow is for businesses that want to understand their users without dealing with complicated tools. It’s useful for digital marketers, UX designers, and small business owners who need clear, straightforward data to make decisions.

Key features

• Session recordings: Watch real user sessions to see how website visitors move around your site and where they might get stuck.
• Heatmaps: See where users click, scroll, and spend time on your pages, helping you identify what catches their attention.
• Funnel tracking: Follow the customer journey to spot where users drop off and smooth out the process.
• Form analytics: Learn which form fields cause users to leave so you can fix them and improve form completions.
• Feedback tools: Create surveys and polls to get direct input from your users on what they like and don’t like.

Supported platforms

Mouseflow works on web platforms and can also track mobile user sessions.

Integrations

Mouseflow integrates with popular tools like Google Analytics, WordPress, and HubSpot, so it can be used right in your existing setup.

Customer support

Mouseflow offers support through live chat, email, and a helpful knowledge base.

Pricing

Mouseflow offers flexible pricing, starting with a free plan for small websites and scaling up for larger needs. Paid plans start at $39 per month for up to 5,000 sessions per month, three months of storage, and unlimited page views.

Pros

• Easy to use
• Provides clear insights into user behavior
• Integrates well with other tools
• Offers flexible pricing, including a free plan

Cons

• Advanced features may take some time to explore
• Doesn’t support mobile app tracking
• Can get expensive as your business grows

If you want to compare the last two options, here is our comparison guide on Mouseflow vs VWO.

5. Microsoft Clarity

Image source: G2

Microsoft Clarity is a free user behavior analytics tool designed to help you understand how visitors interact with your website. It offers features like session recordings, heatmaps, and user insights, allowing you to see what’s working well and what might need improvement.

User rating

Microsoft Clarity has a rating of 4.5 out of 5 based on 36 reviews on G2.

Image source: G2

Best for

Microsoft Clarity is for businesses and website owners who want to gain insights into user behavior without the cost. It’s for digital marketers, UX designers, and anyone looking to make data-driven improvements to their site.

Key features

• Session recordings: Watch how real users navigate your site to spot any issues or areas of confusion.
• Heatmaps: Visualize where users click, scroll, and move on your site, helping you identify popular or ignored areas.
• Insights dashboard: Get an overview of user behavior, including details on clicks, scrolls, and time spent on pages.
• Filtering options: Easily filter data by device, browser, or user actions to focus on specific user groups.
• No traffic limits: Unlike many other tools, Clarity doesn’t limit the amount of data you can collect or analyze.

Supported platforms

Microsoft Clarity works across all web platforms, making it versatile for various types of websites.

Integrations

Microsoft Clarity integrates seamlessly with Google Analytics, allowing you to combine Clarity’s insights with your existing analytics data for a more comprehensive view.

Customer support

Microsoft Clarity offers support through email and an extensive online help center, which includes guides, FAQs, and tutorials.

Pricing

Microsoft Clarity is completely free, with no hidden costs or premium features.

Pros

• Free to use with no data limits
• Simple setup and easy-to-use interface
• Provides clear insights into user behavior
• Integrates well with Google Analytics

Cons

• Lacks some advanced features found in paid tools
• Limited to web platforms, with no mobile app tracking

Best 5 CRO Tools: Comparison Table

When it comes to choosing the best CRO software for your business, it’s essential to compare each tool's key features, pricing, and limitations. Below is a comparison table that highlights the top five CRO tools.

	FullSession	Optimizely	VWO Insights	Mouseflow	Microsoft Clarity
Session recordings	✔	✘	✔	✔	✔
Heatmaps	✔	✘	✔	✔	✔
Funnel analysis	✔	✘	✔	✔	✘
Form analytics	✔	✘	✔	✔	✘
Feedback tools	✔	✘	✔	✔	✘
A/B testing	✘	✔	✔	✘	✘
Monthly pricing	$39	n/a	$171	$39	Free

Best 5 CRO Software: Our Verdict

After comparing the top CRO tools, FullSession is the best choice for businesses wanting to boost their conversion rates. Its conversion and funnel optimization tools help you identify why users drop off and how to improve key stages in the user journey. With these insights, you can make data-driven changes to boost conversions.

FullSession also offers session recordings, allowing you to replay user interactions, identify pain points, and improve the user experience. Its error tracking detects issues like JavaScript errors, helping you fix them before they impact conversions.

In addition, FullSession provides real-time tracking of dynamic elements and speeds up heatmap processing without affecting your site’s performance. Its strong privacy features ensure sensitive data is excluded, and it fosters easy collaboration across teams with its centralized platform.

Another big plus is how FullSession makes it easy for different teams to collaborate. It brings everyone together on one platform so your team can work more efficiently towards improving your site.

Book a demo with FullSession today and discover how these features can help your business grow.

Conclusion About Best 5 CRO Tools

Conversion optimization tools are crucial for any online business that wants to get the most out of its website traffic. These tools help you see how visitors interact with your site, showing you what works and what needs fixing. Then, you can boost conversions, improve the user experience, and grow your revenue.

Out of the top CRO tools we’ve covered, FullSession is the standout choice. It’s packed with features that make collecting user behavior simple so you can optimize your website. Whether you need real-time tracking, strong privacy protection, or better team collaboration, FullSession has everything you need.

Ready to take your website to the next level? Book a demo today.

For more information on other web analytics tools, here are more comparison guides:

• Hotjar vs FullStory
• Mixpanel vs Amplitude
• Google Analytics vs Amplitude
• Userzoom vs UserTesting
• Crazy Egg vs Hotjar

FAQs About Best CRO Tools

What is CRO software?

CRO software helps you improve your website's conversion rate by analyzing how visitors interact with your site. It provides quantitative and qualitative tools to test and optimize different elements to turn more site visitors into customers. These tools analyze user behavior, test different website elements, and measure key performance indicators to optimize your site for better conversions.

What is CRO best practice?

CRO best practices include understanding your audience, testing different versions of your site, analyzing user behavior, and making data-driven changes to improve conversions. FullSession is the best conversion rate optimization tool to make this process easier.

Is Google Analytics a CRO tool?

Google Analytics tracks user behavior and provides data that can inform CRO efforts, but it's not a dedicated CRO tool. For more focused optimization, a popular web analytics tool like FullSession offers more specific features for improving conversions.

Why use conversion rate optimization tools?

Using conversion rate optimization tools helps you get the most out of your website traffic. Instead of just driving more visitors to your site, tools like FullSession help you understand what makes those visitors convert into customers. By identifying and fixing issues, testing different elements, and making data-driven improvements, you can increase your conversion rates, boost sales, and make your marketing efforts more effective. I

What are behavior analytics tools?

Behavioral analytics tools track and analyze how users interact with your website or app, such as their clicks, scrolls, and navigation patterns. While they provide valuable insights into user behavior, they are not the same as CRO tools. CRO tools use this behavioral data to test and optimize different website elements, with the goal of increasing conversions and improving overall site performance.

What other tools do you need?

CRO tools can help you track user behavior and improve your sales funnel based on customer interactions. However, you may need other specialized tools for specific purposes, like lead generation or lead capture tools to convert leads later or a landing page builder to help you create high-converting landing pages.

Are there any free CRO tools?

Microsoft Clarity and Google Analytics are free tools you can use to analyze your landing pages and marketing campaigns, among other things. However, they may have limited features. If you need advanced features, FullSession offers an affordable Starter plan that will give you enough quantitative and qualitative data to refine customer interactions. Book a demo to learn more.