NPS Detractors: Turning Negative Feedback into Positive Outcomes

As a website owner, providing the best possible experience for your customers should be your top priority. It means offering excellent products or services and ensuring your customers’ satisfaction with your business. One of the most effective ways to gauge customer satisfaction is via the Net Promoter Score (NPS), a metric used to measure customer […]

Mouse Heatmap: A Powerful Tool for Website Optimization

Do you ever wonder how visitors interact with your website? Which parts do they find engaging, and where do they lose interest? Well, the answer lies in mouse heatmap technology. By tracking mouse movement and clicks on your website, fixing website issues, optimizing the user experience and maximizing website performance is now possible. A mouse-tracking […]

Product Feedback: Harnessing Customer Insights for Improvement

Keeping up with customer demands and expectations is crucial for any company that wants to stay ahead of competitors. You can collect product feedback to evaluate your product’s performance and customer satisfaction. This customer feedback can come as solicited or unsolicited. Solicited feedback refers to feedback that a company requests explicitly from its customers through […]

Heat Map Examples and Tips to Make Data-driven Decisions

Website heatmaps visually represent user behavior and actions. They help you discover actionable insights, improve site performance and optimize the user experience. Understanding how users interact also helps you improve the design and functionality of your website.   In this blog post, we will cover everything you need to know about heat maps, including what […]

How Customer Feedback Loops Drive Your Website Success

Website owners are usually unaware of how customer feedback can unlock their website potential and drive success.   Without understanding what customers want and need, it’s impossible to improve the overall customer experience on your website. However, collecting and analyzing this valuable information can be challenging without the right tools.   With FullSession, collecting and […]

Digital Experience Monitoring: What is it and How to Use It?

In today’s fast-paced world, providing a seamless digital experience to end users is crucial for digital business initiatives. Customers expect websites to load quickly, provide easy navigation, and be available 24/7.   How do you know if you’re delivering the experience your customers expect? It is where digital experience monitoring (DEM) comes in.   DEM […]

The Importance of Middle of Funnel Marketing: How to Increase Conversion Rates

In today’s digital age, most businesses understand the importance of capturing leads and bringing in new customers through effective top-of-the-funnel marketing strategies. However, many companies often overlook the middle of the funnel, which is just as crucial to a website-based business.   This middle stage of the funnel includes mid-funnel leads – those who have […]

How to Optimize Top of Funnel Marketing for High Conversion Rates

Top-of-funnel marketing is a crucial part of an effective digital marketing strategy. It’s all about creating awareness for your brand and building relationships with potential customers. It’s important because, according to a report by Salsify, 46% of consumers are willing to pay more for trusted brands.   Creating an effective top-of-funnel marketing strategy can drive […]

How to Calculate Conversion Rate and What It Means for Your Business

Conversion rate is one of the most critical metrics you need to track if you want to increase the profitability of your eCommerce business. It measures how many online shop visitors become paying customers. By understanding the numbers behind conversion rates, you can make smarter decisions about your strategies to drive sales and customer engagement […]

How to Create an Effective eCommerce Conversion Funnel

Designing an effective eCommerce conversion funnel can be daunting, but it is necessary to maximize sales.   You must evaluate the customer journey, devise a strategy for guiding users through the funnel, create content to draw them in, and optimize the funnel for maximum efficiency. This process will turn website visitors become paying customers.   […]