How to Optimize Top of Funnel Marketing for High Conversion Rates

Top-of-funnel marketing is a crucial part of an effective digital marketing strategy. It’s all about creating awareness for your brand and building relationships with potential customers. It’s important because, according to a report by Salsify, 46% of consumers are willing to pay more for trusted brands.   Creating an effective top-of-funnel marketing strategy can drive […]

How to Calculate Conversion Rate and What It Means for Your Business

Conversion rate is one of the most critical metrics you need to track if you want to increase the profitability of your eCommerce business. It measures how many online shop visitors become paying customers. By understanding the numbers behind conversion rates, you can make smarter decisions about your strategies to drive sales and customer engagement […]

How to Create an Effective eCommerce Conversion Funnel

Designing an effective eCommerce conversion funnel can be daunting, but it is necessary to maximize sales.   You must evaluate the customer journey, devise a strategy for guiding users through the funnel, create content to draw them in, and optimize the funnel for maximum efficiency. This process will turn website visitors become paying customers.   […]

CRO Marketing: the Ultimate Guide for Digital Agencies

Digital marketing agencies use conversion rate optimization (CRO) to help businesses maximize their return on investment (ROI) from their digital marketing activities. CRO marketing involves analyzing user behavior and website performance to identify potential areas of improvement and then testing different strategies to increase the number of conversions. To conduct this analysis, you can use […]

Top 5 Product Analytics Tools to Use in 2023

Adopting a data-driven culture is one of the most critical aspects of digital transformation. Businesses now make decisions based on data rather than gut instinct or personal opinion. It requires companies to invest in modern product analytics tools to make sense of all the data they collect to improve their products.   Specialized product analytics […]

10 Ways to Find and Fix Website Issues That Repel Customers

Many website visitors will evaluate the quality of your business, product, service, and brand within a few seconds. Even if they do not leave your site immediately, the initial impression is usually enough to dissuade them from returning. Businesses can promote their goods and services online, but not all sites are user-friendly or helpful. Most […]

How to Conduct Form Analysis With Web Analytics Tools

Form analysis is critical for ensuring your website forms work as intended. You need to understand which form elements cause users problems and prevent them from completing the desired action.   Pinpointing reasons behind these issues can help you improve your website, web app, or landing page forms and boost your conversion rates.   To […]

How to Speed Up Product Adoption With User Behavior Tools

Product adoption is critical for measuring the success of your product and business overall. Improving product adoption has become a challenge for most companies, so there is an increasing focus on user behavior tools that support adoption efforts.   User behavior tools can impact product adoption by giving your team insights into how users interact […]

Customer Churn Analysis: What It Is, How To Conduct One And Why

Keeping customers happy and engaged is essential to the success of any business. However, keeping them as loyal customers requires much effort. For this reason, companies must conduct a customer churn analysis and keep a finger on their churn rate – a statistic that shows the percentage of customers who stopped making purchases from a […]

How to Increase User Adoption With User Behavior Tools?

User adoption in enterprise software can be challenging to track and measure, especially for SaaS products. It is critical for your success, so what can you do to gather all relevant information about your product performance?   You can employ user behavior tools to assess the current situation and improve your products or services to […]