UX\UI Research

Digital experience analytics tell you exactly how your product or service is working or, more specifically, if it’s working as well as it should. In this guide, we’ll define digital experience analytics, explain how it can benefit your brand, and discuss best practices for using analytics tools for websites...

Imagine you’re trying to buy something from a website. You click on the product link, and….nothing happens? You click and click, and still nothing happens. Frustrated, you exit the website and find something else. This is rage clicking, and we’ve all done it at some point. On the customer...

Traffic share of mobile traffic for all types of businesses is increasing year by year, which comes as no surprise since we spend more than half our time on mobile instead of desktop. But what does this mean for businesses? Simply put, you’re missing out on a big chunk...

It’s not that rare to see a positive user experience maintaining a steady flow of conversions. However, it can take a lot of work to get to that point. A lot of factors affect the user experience, and it’s easy to find yourself lacking in one element or another....

Whether you’re testing new products, pricing structures, or marketing ideas, you want to run it by the people whose feedback matters the most: your target audience. This is called concept testing. In this article, we’ll dive deep into the definition of concept testing, the benefits of concept testing, concept...

Maybe you’re creating a new website from scratch. Or perhaps re-launching an existing website with multiple improvements. Either way, you need user interface design tools to make sure your website is 1) aesthetically pleasing and 2) user-friendly. You don’t have to be a UI designer to know that this...

The user experience is how a person feels when interacting with a system, product, or service. Naturally, companies want that experience to be as positive as it can be, which is more likely to lead to conversions and, ultimately, a better bottom line. To do that, companies analyze the...

Does your website look outdated? Is it getting harder and harder to generate leads? Or perhaps you want to make your website more mobile-friendly?  Whatever the reason may be, a site overhaul requires a careful, step-by-step approach to be successful. In this guide, we’ll walk you through the 8...

A new website design rarely gets approved without further tweaks and improvements. As a business owner, it’s natural to want a web design that checks all your boxes, resonates with your brand identity, and follows web design best practices. But how can you achieve this in the most efficient...

Session recording and replay tools are essential for user experience analysis. They help you understand how to optimize your website, web app, or landing page. Finding the right tools with relevant features can be pretty challenging, given that so many tools for recording user sessions and replays are available...