UX\UI Research

The user experience significantly impacts the success of your website, web app, or landing page. If users can’t find what they’re looking for or if the site feels clunky and slow, they won’t stay long. Session recording tools help you monitor and review user activity on multiple pages. Based...

Website visitor tracking is essential for optimizing your website and increasing conversions. It allows you to learn more about who visits your site, where they come from, what websites refer traffic to yours, and other important information. Website visitor tracking also helps you discover if people can find the...

Session recording and replay tools are essential for user experience analysis. They help you understand how to optimize your website, web app, or landing page. Finding the right tools with relevant features can be quite challenging, given the abundance of user session recording and replay tools available on the...

The customer experience will ultimately define the success of your business. Provide an awesome experience, and your prospect will likely become a repeat customer. But when you fail to meet their expectations, you might lose that potential customer and even face negative word-of-mouth in the process. Luckily, there are...

Is Mouseflow not working for you anymore? Perhaps you’re looking for more features? An overall better approach to getting in-depth insights into user behavior, satisfaction, loyalty, and more? Don’t worry, you’re right where you need to be! Let’s go over the most popular features of Mouseflow, why you might...

Data collection and analysis is the starting point of every effective marketing campaign. Do you want to refine your ideal customer profile? Create more personalized marketing strategies? Or find out exactly what motivates them to buy? Whatever the case may be, customer-centric marketing should start with data. But what...

Digital experience analytics tell you exactly how your product or service is working or, more specifically, if it’s working as well as it should. In this guide, we’ll define digital experience analytics, explain how it can benefit your brand, and discuss best practices for using analytics tools for websites...

Imagine you’re trying to buy something from a website. You click on the product link, and….nothing happens? You click and click, and still nothing happens. Frustrated, you exit the website and find something else. This is rage clicking, and we’ve all done it at some point. On the customer...

Traffic share of mobile traffic for all types of businesses is increasing year by year, which comes as no surprise since we spend more than half our time on mobile instead of desktop. But what does this mean for businesses? Simply put, you’re missing out on a big chunk...

It’s not that rare to see a positive user experience maintaining a steady flow of conversions. However, it can take a lot of work to get to that point. A lot of factors affect the user experience, and it’s easy to find yourself lacking in one element or another....