Customer experience analysis is not an easy task. Even with the best intentions, you could end up misinterpreting user behavioral data or fail to address the issues you need to solve. User behavior tools help you ease your web analysis journey, analyze your website functionality and improve the user...
September 16, 2023
Have you ever wondered what the difference is between user testing and usability testing? Many people use these terms interchangeably, but there is a significant distinction between the two. The similarity between the two is purpose. Both aim to discover functionality issues and UX design flaws that impact the...
June 6, 2022
We all know that it’s essential to track website conversion rates, but what about monitoring customer journeys on your website? By mapping out the customer’s path to conversion, you can identify potential obstacles and optimize your website accordingly. In this article, we will go in-depth about the different methods...
May 11, 2022