Read the Latest Articles & Enhance Your Knowledge About User Behavior Analytics Tools, Digital User Experience
Churn rate and retention rate are two sides of the same coin. These rates are important for businesses to understand customer behavior. The churn rate measures how many customers stop using a service over a specific period. On the other hand, the retention rate shows us the percentage of...
Even though you have a very specific Ideal Customer Profile, your target audience will still consist of different types of people. They will have varying interests, attitudes, geographical locations, income levels, and so on. Customers that share similar characteristics belong to the same “segment.” So, what does this mean for your marketing campaigns? Your target ...
Digital experience analytics tell you exactly how your product or service is working or, more specifically, if it’s working as well as it should. In this guide, we’ll define digital experience analytics, explain how it can benefit your brand, and discuss best practices for using analytics tools for websites and mobile apps. What is Digital ...
Imagine you’re trying to buy something from a website. You click on the product link, and….nothing happens? You click and click, and still nothing happens. Frustrated, you exit the website and find something else. This is rage clicking, and we’ve all done it at some point. On the customer side, a rage click is a ...
Launching a mobile app isn’t easy, and if you’ve already made it this far, congratulations! However, the work isn’t over yet, and probably never will be. Now that you’ve put your app out there, it’s time to see what your audience thinks about it. Measuring app performance is more than just the number of downloads ...
Traffic share of mobile traffic for all types of businesses is increasing year by year, which comes as no surprise since we spend more than half our time on mobile instead of desktop. But what does this mean for businesses? Simply put, you’re missing out on a big chunk of your target market if you’re ...
A survey is supposed to give you reliable and actionable opinions from your audience. However, response bias can be a huge roadblock to getting the most accurate results you need. What is response bias and its different kinds? What happens when you use inaccurate responses? And how can you avoid response bias in your survey ...
Churn rate and retention rate are two sides of the same coin. These rates are important for businesses to understand customer behavior. The churn rate measures how many customers stop using a service over a specific period. On the other hand, the retention rate shows us the percentage of...
Even though you have a very specific Ideal Customer Profile, your target audience will still consist of different types of people. They will have varying interests, attitudes, geographical locations, income levels, and so on. Customers that share similar characteristics belong to the same “segment.” So, what does this mean for your marketing campaigns? Your target ...
Imagine you’re trying to buy something from a website. You click on the product link, and….nothing happens? You click and click, and still nothing happens. Frustrated, you exit the website and find something else. This is rage clicking, and we’ve all done it at some point. On the customer side, a rage click is a ...
Psychographic segmentation tells you how you can connect with your audience groups and maximize your conversions. What motivates your customers to buy? What type of marketing campaigns are they most likely to respond to? What psychographic traits can make them hate or love your brand? Psychographic segmentation answers all these questions and more. In this ...
Crafting top-notch marketing campaigns is just half of the work. At the end of the day, you still have to find out if those marketing activities worked as well as they should. Marketing analytics is the key to optimizing your campaigns through data-driven decisions. In this guide, we’ll do a deep dive into marketing analytics, ...
The international software-as-a-service (SaaS) industry grew to $237.48 billion in 2022 and is expected to reach over $900 billion by 2030. The market is supersaturated to the point that the competition is kicking the weakest links out before they can even gain traction. On the flip side, the SaaS companies sitting on top are perfecting ...
Anyone who’s taken a statistics class is probably already familiar with qualitative and quantitative data. One includes numerical values and the other describes qualities or traits. One can be counted, and the other cannot, plain and simple. But wait, are we forgetting another type of data? Categorical data takes qualitative data and divides them into specific categories. It ...
Traffic share of mobile traffic for all types of businesses is increasing year by year, which comes as no surprise since we spend more than half our time on mobile instead of desktop. But what does this mean for businesses? Simply put, you’re missing out on a big chunk...
Psychographic segmentation tells you how you can connect with your audience groups and maximize your conversions. What motivates your customers to buy? What type of marketing campaigns are they most likely to respond to? What psychographic traits can make them hate or love your brand? Psychographic segmentation answers all these questions and more. In this ...
Your product may be set to be the most revolutionary thing to grace your industry, but how do you know whether it will soar upon launch or crash and burn? This is where product market fit comes in, and all startups go through this process. In essence, product market fit is when your product serves ...
Regardless of what your business is offering, the number of people who become successful conversions ultimately affects your bottom line and, in turn, your overall business health. As a business leader or marketing manager, your job is to find out what affects that number and figure out how to maximize it. Let’s start with the ...
The ideal customer is someone who moves through the conversion funnel with little friction–they view your website, click on your CTAs, and dive head-first into your desired action. Done! Unfortunately, real-world customers aren’t like that. Sure, some may convert into repeat customers without much pushing, but most will need convincing that you are the #1 ...
So, you’ve driven a sizeable number of visitors to your website. They’re looking at your products, perusing your blog pages, and scrolling through your landing page. You might think that the hardest part is over, but unfortunately, you’re just now getting to it. A large number of visitors is meaningless if you can’t convert them ...
Understanding your customer’s journey is the root of increasing conversions. Customer journey mapping tools give you the ability to visualize their path, pinpointing where users join or drop off. In this article, we’ll take a look at the best customer journey mapping tools that help you plan and understand your customer funnel. What Are ...
No matter how good your product is, customers aren’t going to be lining up to buy it without an effective eCommerce conversion funnel. There are different stages of the buyer’s journey you need to strengthen if you want to maximize conversions. These make up the conversion funnel and, in...
Designing an effective eCommerce conversion funnel can be daunting, but it is necessary to maximize sales. You must evaluate the customer journey, devise a strategy for guiding users through the funnel, create content to draw them in, and optimize the funnel for maximum efficiency. This process will turn website visitors become paying customers. To gather ...
Successful online Platforms Now Need To Extend Their Focus To Growing Customer Expectations, MobileShopping Expansion, And More
In this modern-day and age, people’s lives are becoming more interwoven with technology. Thus, companies are constantly searching for ways (like enhancing digital customer experience trends) to meet the contemporary man’s demands and keep abreast of the tightening competition in the digital landscape. With the onslaught of COVID-19 last year, consumers’ demands for instant services ...
To withstand the test of times, business owners must constantly improve and enhance their products and services. Whether your business is in its neonatal period or has already established a brand that customers have grown to love, the need to keep abreast of the reigning successful marketing strategies & trends in 2021 to keep your ...
Even though you have a very specific Ideal Customer Profile, your target audience will still consist of different types of people. They will have varying interests, attitudes, geographical locations, income levels, and so on. Customers that share similar characteristics belong to the same “segment.” So, what does this mean...
Do you know what motivates your customers to buy? Demographics provide valuable information that helps shape your ideal customer profile and learn more about your target audience. It tells you who your customer is through broad categories like age, location, and race. But while all this data is important, it doesn’t tell you why your ...
In today’s competitive climate, it’s difficult to create a loyal customer base and stand out from competitors. With the rise of social media, customers have become thought leaders who share their opinions with others publicly. It is the reason why businesses try to appeal to them. Customer-centricity reaches beyond that. It means caring about customers’ ...
Customer experience analysis is not an easy task. Even with the best intentions, you could end up misinterpreting user behavioral data or fail to address the issues you need to solve. User behavior tools help you ease your web analysis journey, analyze your website functionality and improve the user...
Have you ever wondered what the difference is between user testing and usability testing? Many people use these terms interchangeably, but there is a significant distinction between the two. The similarity between the two is purpose. Both aim to discover functionality issues and UX design flaws that impact the overall user experience. Because of this ...
We all know that it’s essential to track website conversion rates, but what about monitoring customer journeys on your website? By mapping out the customer’s path to conversion, you can identify potential obstacles and optimize your website accordingly. In this article, we will go in-depth about the different methods you can use to map customer ...
Churn rate and retention rate are two sides of the same coin. These rates are important for businesses to understand customer behavior. The churn rate measures how many customers stop using a service over a specific period. On the other hand, the retention rate shows us the percentage of...
Even though you have a very specific Ideal Customer Profile, your target audience will still consist of different types of people. They will have varying interests, attitudes, geographical locations, income levels, and so on. Customers that share similar characteristics belong to the same “segment.” So, what does this mean for your marketing campaigns? Your target ...
Launching a mobile app isn’t easy, and if you’ve already made it this far, congratulations! However, the work isn’t over yet, and probably never will be. Now that you’ve put your app out there, it’s time to see what your audience thinks about it. Measuring app performance is more than just the number of downloads ...
A survey is supposed to give you reliable and actionable opinions from your audience. However, response bias can be a huge roadblock to getting the most accurate results you need. What is response bias and its different kinds? What happens when you use inaccurate responses? And how can you avoid response bias in your survey ...
Psychographic segmentation tells you how you can connect with your audience groups and maximize your conversions. What motivates your customers to buy? What type of marketing campaigns are they most likely to respond to? What psychographic traits can make them hate or love your brand? Psychographic segmentation answers all these questions and more. In this ...
Whether you’re testing new products, pricing structures, or marketing ideas, you want to run it by the people whose feedback matters the most: your target audience. This is called concept testing. In this article, we’ll dive deep into the definition of concept testing, the benefits of concept testing, concept testing use cases, and how to ...
Crafting top-notch marketing campaigns is just half of the work. At the end of the day, you still have to find out if those marketing activities worked as well as they should. Marketing analytics is the key to optimizing your campaigns through data-driven decisions. In this guide, we’ll do a deep dive into marketing analytics, ...
Digital experience analytics tell you exactly how your product or service is working or, more specifically, if it’s working as well as it should. In this guide, we’ll define digital experience analytics, explain how it can benefit your brand, and discuss best practices for using analytics tools for websites...
Imagine you’re trying to buy something from a website. You click on the product link, and….nothing happens? You click and click, and still nothing happens. Frustrated, you exit the website and find something else. This is rage clicking, and we’ve all done it at some point. On the customer side, a rage click is a ...
Traffic share of mobile traffic for all types of businesses is increasing year by year, which comes as no surprise since we spend more than half our time on mobile instead of desktop. But what does this mean for businesses? Simply put, you’re missing out on a big chunk of your target market if you’re ...
It’s not that rare to see a positive user experience maintaining a steady flow of conversions. However, it can take a lot of work to get to that point. A lot of factors affect the user experience, and it’s easy to find yourself lacking in one element or another. Nevertheless, the work you put into ...
Whether you’re testing new products, pricing structures, or marketing ideas, you want to run it by the people whose feedback matters the most: your target audience. This is called concept testing. In this article, we’ll dive deep into the definition of concept testing, the benefits of concept testing, concept testing use cases, and how to ...
Maybe you’re creating a new website from scratch. Or perhaps re-launching an existing website with multiple improvements. Either way, you need user interface design tools to make sure your website is 1) aesthetically pleasing and 2) user-friendly. You don’t have to be a UI designer to know that this endeavor requires more than one tool. ...
The user experience is how a person feels when interacting with a system, product, or service. Naturally, companies want that experience to be as positive as it can be, which is more likely to lead to conversions and, ultimately, a better bottom line. To do that, companies analyze the user experience and find the best ...