Event tracking tools help you monitor and analyze user interactions on your digital platforms, providing key data to boost engagement...
SaaS analytics tools help you collect user behavior data, understand customer journeys, identify churn reasons, and optimize user engagement.
For example, FullSession provides a 360-degree view of user behavior data in a single, intuitive dashboard.
With its robust user behavior analytics tools, you can capture every aspect of the user journey and improve your website's interface, usability, and performance.
Book a demo to learn more.
However, finding the best solution can be difficult, considering features, data consistency, privacy, security, cross-team alignment, scalability, and support.
This article explores the best SaaS analytics tools and how they can benefit your business, helping you make an informed decision.
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Capture all user interactions, spot trends and patterns and drive improvements without compromising your website performance.
Let's take a closer look at each SaaS analytics platform and how they can help you meet your key performance indicators.
Choosing the right SaaS analytics tool is crucial for driving growth and improving user experience. Here’s our selection:
We have evaluated these tools based on user rating, features list, supported platforms, integrations, customer support, pricing, pros and cons.
FullSession is a top-tier user behavior analytics software that helps you visualize all user engagement, analyze trends and patterns, and optimize your website for peak performance and higher conversion rates.
It helps you capture every aspect of the user journey, find and remove conversion blockers, get direct user feedback, fix website issues, and improve your website's interface, usability, and experience.
FullSession also prioritizes user privacy and data security to ensure compliance with GDPR, CCPA, and PCI standards. This focus on data protection is significant for SaaS businesses handling sensitive customer information.
FullSession is ideal for SaaS companies, particularly those focused on improving user experience, increasing customer retention, boosting conversion rates, and maximizing overall platform performance.
It’s especially beneficial for teams in product development, UX/UI design, customer support, and marketing who need more actionable insights to refine their strategies and achieve business success.
FullSession supports user behavior tracking on web platforms and includes mobile user recordings.
FullSession simplifies your workflows and guarantees smooth data synchronization by providing multiple integration options. Whether you rely on APIs, webhooks, Zapier, or native integrations, FullSession effortlessly connects with your current tools, automating processes and ensuring consistent data flow across all your systems.
For example, it seamlessly integrates with widely-used platforms like BigCommerce, Wix, Shopify, and WordPress so you can streamline your operations with minimal setup time.
FullSession offers support through live chat and email, along with a comprehensive help center. This ensures that SaaS businesses can get help whenever they need it, minimizing downtime and keeping operations running smoothly.
FullSession offers flexible pricing plans to fit the needs of different SaaS businesses, from startups to large enterprises. The Starter plan begins at $39 per month, providing access to essential features like unlimited heatmaps and up to 5,000 session recordings per month.
You can also save up to 20% with an annual subscription. Sign up for a yearly plan and get a Starter plan for only $32 per month. Check out the Pricing page to learn more.
Image source: Microsoft
Google Analytics is a general analytics platform and business intelligence tool. It provides businesses with comprehensive raw data on their website traffic and user behavior but without data visualization.
It’s known for its comprehensive features, easy integration with other Google services, and its ability to deliver deep insights that help businesses optimize their digital strategies.
Google Analytics has an average user rating of 4.5 out of 5 stars based on 6,390 reviews on G2.
Image source: G2
Google Analytics is suitable for businesses of any size that want to gain insights into their website traffic, user demographics, and online behavior.
It’s particularly effective for digital marketers, e-commerce sites, and content creators who need to track and improve their online performance.
Google Analytics supports tracking on all major web platforms, including desktop and mobile versions of websites.
Google Analytics integrates with other Google services like Google Ads, Google Tag Manager, and Google Data Studio. It also connects with a wide range of third-party tools like CRM and sales tools.
Google Analytics offers a comprehensive help center with guides and tutorials. However, direct customer support can be limited, especially for free users. Paid users of Google Analytics 360 have access to more dedicated support options.
Google Analytics is free for most users, offering a wide range of features at no cost. For larger enterprises needing more advanced features and support, Google Analytics 360 is available with a custom pricing plan, typically starting at $50,000 per year.
Image source: G2
ProfitWell is a specialized SaaS analytics tool designed to help subscription-based businesses optimize their revenue and pricing strategies.
It provides clear insights into key metrics like customer churn, lifetime value, and subscription growth.
ProfitWell has an average user rating of 4.9 out of 5 stars based on over 126 reviews on G2.
Image source: G2
ProfitWell is suited for subscription-based SaaS businesses that need to track financial metrics, reduce churn, and optimize pricing strategies.
ProfitWell is a web-based platform you can access from any major web browser.
ProfitWell integrates seamlessly with popular billing systems like Stripe, Braintree, and Zuora. It also connects with various CRM and financial tools so data flows smoothly across all your business systems.
ProfitWell offers robust customer support through email and chat. Additionally, ProfitWell provides a wealth of resources, including guides, webinars, and a comprehensive help center.
ProfitWell operates on a freemium model, offering core analytics features at no cost. Custom pricing plans are available based on your business needs for advanced features like Revenue Recognition and Retention (churn reduction).
Image source: G2
Mixpanel is a product analytics tool focused on tracking and analyzing user behavior within digital products, especially web and mobile apps.
It provides detailed insights that help businesses understand how users interact with their products, which can lead to data-driven decisions to improve user engagement, retention, and overall product experience.
Mixpanel has an average user rating of 4.6 out of 5 stars based on 1,123 reviews G2.
Image source: G2
Mixpanel suits product teams, growth marketers, and UX designers at SaaS companies that need to understand user behavior on a granular level.
Mixpanel supports tracking across web and mobile platforms, including iOS and Android apps.
Mixpanel integrates with a variety of third-party tools, including popular CRMs like Salesforce, data warehousing solutions like Snowflake, and marketing platforms like HubSpot.
Mixpanel offers customer support through email, chat, and a help center filled with tutorials, documentation, and community forums. For enterprise customers, dedicated account managers and priority support options are available.
Mixpanel offers a flexible pricing model, starting with a free plan that includes basic features and up to 20 million monthly events.
Paid plans start at $28 per month, offering advanced features like behavioral segmentation, custom reports, and increased data limits. Enterprise pricing is available for larger organizations with more complex needs.
Image source: G2
Baremetrics is a SaaS analytics tool designed specifically for subscription-based businesses, offering in-depth insights into key financial metrics like MRR (Monthly Recurring Revenue), churn, LTV (Lifetime Value), and more.
It provides clear, real-time data that helps businesses understand their financial health and make informed decisions to drive growth.
Baremetrics holds an average user rating of 4.6 out of 5 stars based on 86 reviews on G2.
Image source: G2
Baremetrics works for any SaaS business that operates on a subscription model and needs to track detailed financial metrics.
Baremetrics is a web-based platform accessible from any major web browser.
Baremetrics integrates seamlessly with popular payment processors like Stripe, Braintree, and Recurly. It also connects with various accounting tools, CRMs, and marketing platforms, ensuring that all financial data flows smoothly between different systems.
Baremetrics offers customer support through email and live chat, as well as a comprehensive knowledge base with guides and tutorials.
Baremetrics offers tiered pricing plans starting at $129 per month for the Metrics plan, which includes all core features and up to $9,000 in MRR.
Higher-tier plans are available for larger businesses, offering additional features and support options.
Below is a comparison of the top five tools, highlighting which key features are available in each solution. This table will help you quickly see which tool might be the best fit for your business needs.
FullSession | Google Analytics | ProfitWell | Mixpanel | Baremetrics | |
Real-time tracking | ✔ | ✔ | ✘ | ✔ | ✘ |
Heatmaps | ✔ | ✘ | ✘ | ✘ | ✘ |
Session recording and replay | ✔ | ✘ | ✘ | ✘ | ✘ |
Custom reports | ✔ | ✔ | ✔ | ✔ | ✘ |
Conversion tracking | ✔ | ✔ | ✘ | ✔ | ✘ |
Revenue metrics | ✘ | ✘ | ✔ | ✘ | ✔ |
Error tracking | ✔ | ✘ | ✘ | ✘ | ✘ |
User and event segmentation | ✔ | ✔ | ✘ | ✔ | ✘ |
Churn analysis | ✔ | ✘ | ✔ | ✘ | ✔ |
Monthly pricing | $39 | Free | n/a | $28 | $129 |
After diving into the top SaaS analytics tools, FullSession clearly emerges as the top contender for businesses that want more than just surface-level insights.
Here’s why FullSession is the best choice:
FullSession isn't just another user behavior analytics tool—it's the partner your business needs to truly understand and improve the user experience.
Book a demo today and take the first step toward unlocking your site’s full potential.
SaaS analytics tools are essential for any online business looking to understand user behavior, optimize performance, and drive growth.
These tools provide valuable insights that help you make informed decisions, improve customer experience, and stay ahead in a competitive market.
Among the top five tools, FullSession is the clear winner thanks to its comprehensive features, accurate data collection, and tailored benefits, especially for SaaS businesses.
This user behavior analytics software offers deep insights, real-time user behavior tracking, robust data privacy, and so much more, which make it an invaluable asset for companies focused on optimizing their platforms and boosting user engagement.
Book a demo today and see how FullSession can help you unlock your site's full potential.
SaaS in data analytics refers to cloud-based platforms that allow businesses to collect, analyze, and visualize data without needing on-premise installations. These tools are accessed via a subscription model, enabling users to track metrics, understand user behavior, and make data-driven decisions from anywhere.
The four main types of data analytics tools are:
SaaS management tools help organizations monitor, manage, and optimize their use of cloud-based software applications. They provide insights into usage, costs, and compliance, enabling better control over subscriptions and ensuring efficient use across the organization.
To analyze a SaaS company, evaluate key metrics like Monthly Recurring Revenue, Customer Acquisition Cost (CAC), and churn rate. Additionally, assess customer Lifetime Value (LTV), growth rate, and product usage patterns. These customer metrics provide a comprehensive view of the company's financial health, customer retention, and growth potential.
SaaS analytics play an important role in understanding user behavior, product performance, and overall business health. Businesses can make data-driven decisions that drive growth, improve user experience, and optimize monthly revenue by analyzing important metrics such as customer acquisition costs, churn rates, and lifetime value.