Hotjar alternative for teams that need more than heatmaps and feedback

Hotjar is great for lightweight UX research, surveys, and user tests. FullSession is built for high-value journeys: find friction in onboarding, checkout, forms, and enterprise portals, prioritize fixes with Lift AI, and validate impact after release.

VS

100+ teams trust fullsession AI based analysis because we help them convert click to leads

Simple comparision. Better fit for revenue-critical journeys.

Hotjar is strong for lightweight UX research, heatmaps, session replay, surveys, and user tests. FullSession is built for the next step: finding friction in critical journeys, prioritizing what to fix, and validating whether the release improved conversion, completion, or recovery.

What matters
Purpose
Why it exist
Conversion-focused journey optimization with AI-powered impact validation.
User behavior insights via heatmaps, replay, and feedback.
Best for teams
Ideal user
Product, Growth, UX, Support & Engineering in one shared workflow.
UX researchers, designers & marketers needing quick feedback.
Workflow
How it works
Replay, heatmaps, funnels, feedback & errors in one loop to act on evidence.
Separate tools for feedback, replay & analytics.
Voice of customer
Feedback source
Feedback tied to sessions & journeys for real context.
Surveys & feedback collected separately.
Pricing
What you get
One platform, one contract—everything included.
Separate products & add-ons increase cost.
Enterprise ready
Security & control
Privacy-first capture, SSO/SAML, RBAC, audit logs & governance.
Governance features vary by product & plan.

What usually pushes teams to look for a Hotjar alternative?

Hotjar is excellent for lightweight research and voice-of-customer work. Teams usually start looking elsewhere when they need a tighter path from observed friction to prioritized fixes and measurable business outcomes — especially now that Hotjar is part of the broader Contentsquare ecosystem.

Go beyond seeing and asking

Teams often know where users struggle and what some users say about it. The harder question is what to fix first and whether the release actually improved conversion, completion, or recovery.

Optimize revenue-critical flows

For onboarding, checkout, account opening, claims, applications, and other high-value journeys, teams need funnels, replay, heatmaps, errors, and feedback working together in one decision loop.

One product, not a product suite

Since Hotjar became part of Contentsquare, full coverage may mean buying into multiple products. FullSession keeps everything in one platform — no forced integrations, no separate Heap dependency for analytics.

Choose FullSession if

You need a clearer path from friction to business impact

FullSession fits best when your team is optimizing onboarding, checkout, forms, applications, service journeys, or self-serve portal tasks — and needs one workflow to diagnose issues, prioritize fixes, and validate outcomes.

Or Keep Evaluating

Hotjar may fit better when your priority is lightweight research and fast feedback

If your main need is heatmaps, replay, surveys, and user tests to understand what users think and feel, Hotjar can be a strong fit — especially for smaller research loops or faster qualitative insight gathering.

 Frequently Asked Questions.

How do I access my employer-provided or insurance-sponsored Empathy account?

The employer or other provider that is sponsoring your Empathy account should have given you a unique access code. After downloading the app, you will be prompted to enter this code as part of the signup process. You will then be given access to your free account.

Where does your information come from?

The employer or other provider that is sponsoring your Empathy account should have given you a unique access code. After downloading the app, you will be prompted to enter this code as part of the signup process. You will then be given access to your free account.

Does Empathy provide personalized financial, legal, or tax advice?

The employer or other provider that is sponsoring your Empathy account should have given you a unique access code. After downloading the app, you will be prompted to enter this code as part of the signup process. You will then be given access to your free account.

How is my information protected in The Empathy Suite™?

The employer or other provider that is sponsoring your Empathy account should have given you a unique access code. After downloading the app, you will be prompted to enter this code as part of the signup process. You will then be given access to your free account.

I am experiencing a technical issue with the app. What should I do?

The employer or other provider that is sponsoring your Empathy account should have given you a unique access code. After downloading the app, you will be prompted to enter this code as part of the signup process. You will then be given access to your free account.

What if my question isn't listed here?

The employer or other provider that is sponsoring your Empathy account should have given you a unique access code. After downloading the app, you will be prompted to enter this code as part of the signup process. You will then be given access to your free account.

See what’s costing you, and prove whats fixing it is worth

Rank the friction by impact, predict the lift, and validate the result all in one platform.