Author: Mohamed Sehwail

Selecting the right web analytics software can take time and effort, especially when comparing Hotjar vs Mixpanel vs Clicktale.

At this point, you may wonder which of these web analytics tools provides the best features before you invest your hard-earned money.

In this guide, we’ll compare these three solutions to help you make an informed decision.

We will also introduce FullSession, our all-in-one user behavior analytics software that allows you to capture all user activity, spot trends and patterns in their behavior, and optimize your site to boost traffic, leads, and conversions.

Short on time?

Book a demo now, and let us show you how each feature works.

Now, let’s start discussing the key differences between each analytics platform.

Key Takeaways

1. Hotjar is a website heatmap and behavior analytics tool that helps you reveal how your website visitors interact with your site and what users like or dislike to make improvements. It features heatmaps, session recordings, feedback polls, and conversion funnels while providing visual data and reporting. However, it lacks advanced event tracking and data granularity found in other tools. Its pricing structure includes a free plan with limited features and recording only 35 daily sessions, while paid plans range from $39 to $213/month. You need to subscribe to higher plans to use all advanced features.
2. Mixpanel provides product analytics for mobile and web to optimize your website and drive growth. It offers heatmaps, funnel tracking and optimization, retention analysis, and advanced data segmentation. However, it has some drawbacks, such as a limited free plan with restricted features and data, the potential performance impact on your website due to the tracking code, and the complexity of setting up advanced features and integrations. Its pricing starts at $28/ month for tracking 10,000 events, and the price scales with the number of events. You need to contact the team for more details on the Enterprise plan.
3. Contentsquare (Clicktale) is a digital experience platform that provides insights into user behavior across websites and mobile applications. It features time spent on site tracking, funnel analysis, session replay, and automated insights to help you improve CX. The platform is often criticized for its complex interface and steep learning curve, which can hinder usability for some customers. Contentsquare’s pricing structure is not publicly available on their website. However, some sources mention that their plans start around $10,000 monthly, making it less accessible for smaller teams.
4. FullSession is an all-in-one user behavior analytics software that combines the best features of these tools into one comprehensive platform and enables you to get a 360-degree view of user behavior data. It features advanced analytics, session recordings and replays, interactive heatmaps, customer feedback forms, conversion optimization tools, and error tracking and analysis. It also complies with GDPR, CCPA, and PCI standards, protecting user privacy. The pricing starts at $39/month with all key features, unlimited heatmaps, and tracking up to 5,000 monthly sessions. You can also get a 20% discount on annual plans. You can also book a demo to learn more about the product.

Since we covered the key points, let’s start with our detailed comparison.

What is FullSession?

FullSession is an advanced user behavior analytics software that helps you visualize all user interactions, evaluate trends and patterns with laser precision, and optimize your website for peak performance. An intuitive dashboard gives you a 360-degree view of user behavior data in one place.

Let’s explore the key features and benefits of FullSession software.

Session recordings

The FullSession session recording and replay functionality gives you a clear view of how customers interact with your website. Product and marketing teams can detect JavaScript errors, user frustrations, usability challenges, and underperforming content, which can help improve your design and user experience.

You can:

• Examine user behavior patterns, including clicks, scrolling, and mouse movements, to better understand their interactions
• Identify which pages are most engaging for users and observe how much time they spend on each page
• Assess the impact of specific marketing campaigns by tracking how users interact with your web pages
• Evaluate sessions using data points like user location, IP address, referral sources, pages visited, and session events
• Skip inactive segments of user sessions to focus on the activities that provide the most valuable insights

Plus, FullSession prioritizes privacy by not recording sensitive content such as passwords or credit card numbers, ensuring your users’ information is secure.

Heatmaps

FullSession offers three types of interactive heatmaps: click maps, mouse movement maps, and scroll maps. These maps clearly show where your visitors focus their attention and what they engage with most.

What’s great about FullSession is that these heatmaps update in real time. This means you can spot issues and make changes immediately to improve the customer experience. You can customize heatmaps to focus on specific pages, events, or user segments to get insights that can help you optimize your website.

Plus, FullSession’s heatmaps work hand-in-hand with other features like session recordings and user feedback. This way, you’re not just seeing where users click but also understanding the “why” behind their actions.

Customer feedback tools

Customer feedback tools make it easy to get answers directly from your users about their experience on your website. Instead of guessing what works or what needs fixing, you can ask them directly with real-time surveys, pop-up forms, or feedback widgets.

Plus, FullSession offers flexible customization options for your feedback forms. Aside from the appearance, you can set which devices you want to target (mobile phones, tablets, desktops) and specific triggers that would lead users to your survey (e.g., rage clicks and dead clicks).

Feedback is linked to a session recording. So, you can see exactly what a user did when they left their comment, giving you a clear picture of what’s working and where there might be issues.

Advanced event and user filtering

Segment your users for an in-depth view of their digital engagement with your product. Get granular insight into behavioral patterns and run more tests on these groups to boost your engagement, conversions, and other online metrics.

Insights

Instead of sifting through endless data, FullSession pulls out the most important trends and patterns so you can see what’s really driving user behavior.

You can get easy-to-visualize data on the following.

User engagement

• Median scroll depth by device
• Page load speed by browser
• Session playlist
• Top users
• User trends
• Breakdowns (based on device, browser, and screen)

User experience

• Event per session
• Session length
• Active time
• Feedback data
• Top pages
• Clicks analytics
• Error analytics
• Slowest pages (pages, landing pages, and exit pages)

Marketing channels

• UTM analytics
• Top referrers

Conversion funnel analysis

FullSession funnel and conversion optimization tools help you see how users move through your conversion funnel, making tracking, understanding, and optimizing each step easier.

You can monitor trends over time, identify key events, and see exactly where users drop off and which actions drive conversions. This allows you to improve funnels and fine-tune the user journey for better conversions.

Additionally, FullSession allows you to compare funnel performance across different user segments and time periods, which can help you tailor strategies to specific audiences and maintain strong performance year-round.

Error tracking and analysis

The error analysis feature makes it easy to spot and fix issues that might frustrate your users. It tracks everything from error clicks and network problems to console errors and uncaught exceptions, giving you the insights you need to keep your site running smoothly.

For instance, you can quickly see where users are clicking on non-responsive elements or where server issues are causing disruptions.

Why Use FullSession?

Positive user experience is the key to your business’s growth. You will get data that can direct your company to reach its full potential and attract more visitors to your site or mobile app.

FullSession helps you do just that with real-time session recordings and interactive heatmaps. Session recordings don’t capture sensitive information to safeguard your users’ privacy. On the other hand, heatmap processing is instant, so you don’t have to wait to analyze user behavior.

The platform’s advanced user filtering and segmentation make it easy to analyze large amounts of data. Simply filter by user characteristics, location, event type, and more to make data-driven decisions for each customer segment.

Plus, FullSession is built for cross-functional, more productive teams to help them communicate and work easily. It is tailored to the unique needs of web designers, marketers, UX/UI researchers, and product managers at hyper-growth technology companies.

How to start

FullSession is completely free for you to start. There are no time limitations, no credit card required, and no risk of chargebacks. See how easy it is to engage customers, improve your website, and give your audience the customer experience they expect.

FullSession offers a 14-day free trial. The basic plan starts at just $39 a month! You can get a 20% discount when you sign up for the annual plan. 

Book a demo today.

What is Hotjar?

Hotjar is a web analytics tool that helps you track customer journeys and understand customer behavior. It provides visual data and reporting to help you reveal what your site visitors like and don’t like and how you can optimize your website to achieve your business goals.

By monitoring users’ behavior in real time, you can take quick actions and immediately observe the effect of your changes.

Hotjar key features

Compared with other alternatives, Hotjar has integrated analytics, Conversion Rate Optimization (CRO), and feedback tools in one platform. Here is a breakdown of the features you can expect from Hotjar:

• Heatmaps: Visualize where users click, scroll, and hover on your website, understand audience behavior, and optimize page layout.
• Session recordings: Watch recordings of individual user sessions to see exactly how they interact with your site, identifying pain points and areas for improvement.
• Conversion funnels: Track user journeys through your site’s conversion funnel, pinpointing where users drop off and optimizing the steps to increase conversions.
• Form analysis: Analyze how users interact with forms on your site, identifying fields and other factors that cause friction and improving form completion rates.
• User feedback: Collect direct feedback from users through on-site surveys and feedback forms to gain insights into their experience and satisfaction.
• Incoming feedback: Gather immediate user reactions with targeted feedback widgets, allowing users to share their thoughts in real time as they browse.
• Surveys: Create and distribute surveys to your audience, collecting valuable data on user preferences, behaviors, and opinions.
• Usability testing recruitment: Recruit participants for usability testing directly through your website. It allows you to gather in-depth insights from real users without making the process time-consuming.
• A/B testing: Compare two different versions of your website to see which one performs the best.

Hotjar vs Google Analytics

Google Analytics reveals the raw data on your website visitors’ behavior, but it’s not a good option if you don’t have enough time or knowledge to dig through its complex reports.

Compared with Google Analytics, Hotjar helps you understand the context of your users’ behavior, providing visual data that is easy to interpret. Combining these two tools gives you a holistic view of what’s driving your visitors to convert or what challenges they might have.

Check these out if you want to read more about Hotjar alternatives:

• Hotjar vs FullStory
• Hotjar vs Lucky Orange
• Hotjar vs Crazy Egg
• Hotjar vs Microsoft Clarity
• Hotjar vs Smartlook
• Hotjar vs Inspectlet

What is Mixpanel?

Mixpanel is user analytics software that collects data from mobile devices and web browsers, making it one of the most popular analytics platforms on the market. It lets you link every event on your website with a single user, receiving data from the user’s device in real time.

Mixpanel key features

Mixpanel focuses on automatically analyzing information and creating accurate and relevant reports to help you improve the user experience. Here is an overview of its most important features.

• Interactive reports: Mixpanel offers eight types of reports—Insights, Funnels, Flows, Retention, Impact, Users, Experiments, and Signal—providing detailed breakdowns over time.
• Team dashboards and alerts: Customize dashboards, set up real-time alerts, and send weekly digests via email or Slack integration to keep your team informed.
• Limitless segmentation: Segment data by any attribute, cohort, or action to uncover engagement drivers and quickly identify areas that need improvement.
• Group analytics: Analyze data at the account or organization level to understand sales funnel friction points and create targeted retention strategies.
• Data integrations: Centralize your business data by integrating various sources into one location.
• Data management: Clean and manage your data to boost revenue and conversions, with options to add or sync data from other tools.
• Security and privacy: Protect customer data with advanced encryption from end to end.
• Scalable infrastructure: It supports high-volume data analysis with zero pre-computation, scaling easily with your needs.

Hotjar vs. Mixpanel

Hotjar and Mixpanel are often compared because they’re both web analytics platforms. What makes one platform better and which you choose depends on what you’re looking for in your analytics software.

Hotjar vs Mixpanel: What is the difference?

With Hotjar heatmaps and session recordings, you can see how visitors behave on your website. Also, it allows you to collect user feedback with forms and customer satisfaction surveys. It best suits web/UX designers, digital marketers, product managers, UX researchers, and data analysts.

Mixpanel is an event-centric platform focused on users’ actions on a page, such as clicking a link or typing text into a form field. It uses custom events and engagement metrics to build detailed profiles of user interactions.

Hotjar vs Mixpanel: Which is easier to set up?

Hotjar is faster to set up than Mixpanel and does not require you to add tracking code to specific sections of your site. One of the biggest cons of Mixpanel is that it requires more technical knowledge, as you need to set up action logging and integrate with other tools.

Hotjar vs Mixpanel: Platforms

If you want to analyze and optimize your website, then Hotjar is your best option because it’s built specifically for web analysis. However, if you also have a mobile app, Mixpanel is the right choice because you can track metrics across all devices.

Hotjar vs Mixpanel: Integrations

One of the best pros of Mixpanel is that it integrates with more than 50 platforms, such as Google Analytics, Zoho, Meya, FullStory, and more. This makes Mixpanel more powerful overall and saves you time when building reports and dashboards.

Hotjar vs Mixpanel: Data

Mixpanel is a unique product that collects data through API or SDK. You can export data from your Mixpanel account and make it work with other services. Make sure you have a developer on standby to add Mixpanel’s tracking code.

Hotjar vs Mixpanel: Pricing

Hotjar offers a free plan that lets you track up to 35 daily sessions. For paid plans, you can choose from the following:

• Plus: $39/month for 100 daily sessions, filtering, segmentation, and interaction tracking
• Business: $99/month for 500 daily sessions, custom-built integrations, user attribute tracking, and frustration tracking
• Scale: $213/month for a customizable number of daily sessions and access to all user journey analysis features

Mixapanel also has a free plan that lets you track up to 20 million monthly events. Paid plans include:

• Growth: $28/month for 10,000 monthly events and advanced analytics
• Enterprise: Customizable pricing for advanced features

What is Clicktale (Now Contentsquare)?

Contentsquare (formerly Clicktale) is a cloud-based digital experience platform that allows businesses to gather and understand how their customers interact with their digital products. It allows businesses to record actual site visits and browsing patterns and gain insight into customer behaviors.

Clicktale key features

Traditional web analytics tools have a lot of graphs, charts, and numbers that nobody understands. Contentsquare gives you everything you need to know about your website or app with a user-friendly interface. Here’s a closer look at its key features:

• Customer journey analysis: Monitor visitor interactions with journey mapping, segmentation, and reverse journey features to see how they engage with your website.
• Zone-based heatmaps: Identify where users get confused or disengaged and see which site elements contribute most to conversion rates.
• Session replay: Replay individual customer experiences to confirm ideas, spot bugs, and get a “bird’s-eye view” of user interactions.
• AI insights: Turn raw data into actionable insights automatically to understand the source of customer satisfaction or dissatisfaction.
• Mobile app analysis: Gain full insight into your customers’ mobile experiences and align your product with their needs.
• Merchandising analysis: Improve your websites and online sales by gaining insights into product performance and competitor data.
• Struggle analysis: Identify and address issues that impact revenue, bounce rates, and conversion rates, improving customer experience.
• Impact quantification: Track trends and statistics on both macro and micro levels, such as browser usage and transaction completion, for predictive analysis.

Hotjar vs Clicktale: Two rivals have joined forces

In 2021, Clicktale, or now Contentsquare acquired Hotjar for an undisclosed amount. The acquisition comes as a part of a mission to expand its product offering and provide a complete solution for businesses worldwide.

Both companies will work together to ensure the best possible results for their joint market strategies, but for now, they will continue to operate independently.

Hotjar vs Clicktale: Basic differences

Product and UX teams use Hotjar to build better products and meet more business needs. Data analytics teams use Hotjar to improve acquisition, engagement, and conversion. Hotjar is useful for small and medium-sized companies that might not have the budget for extensive usability testing.

Clicktale has a complete set of enterprise-level features that allow you to unlock customer data in a way that your entire team can easily interpret. It is best suited for digital marketing, analytics, eCommerce, design and UX teams, operations and IT, and product teams.

Hotjar vs Clicktale: Platforms

Hotjar is designed for web-based apps, so it won’t work with mobile apps. On the other hand, Clicktale is a comprehensive analytics solution for both web and mobile apps that will give you in-depth insights into your customers’ journeys.

Hotjar vs Clicktale: Data

Clicktale has an advantage because it uses advanced technologies such as artificial intelligence and machine learning to provide information about customer behavior. Its unique features provide incredibly detailed data about how users navigate pages and interact with all key elements.

Hotjar vs Clicktale: Integrations

Hotjar primarily integrates with platforms like Google Analytics, Optimizely, and others, but it relies heavily on Zapier for additional integrations.

On the other hand, Contentsquare offers a broader range of direct integrations with third-party services such as Heap, Google Analytics, LiveChat, Mailchimp, and more, making it more versatile.

Hotjar vs Clicktale: Supported languages

Clicktale and Hotjar differ in their features and multilingual support. Hotjar supports multiple languages for its user-facing features, such as surveys and user feedback, while Clicktale only supports English.

Hotjar vs Clicktale: Pricing

There is no information on Contentsquare pricing on its official site, so anyone who wants to learn more will have to contact sales representatives. It is known for its subscription-based pricing.

On the other hand, Hotjar is not free. It does offer a free software version with some limitations, but for a fully-featured experience, you’ll need to upgrade the pricing plan.

Comparison Summary

Now that we’ve highlighted the features, pros, cons, and pricing of each page, let’s summarize our reviews:

Want to read about other tools? Here are other comparison guides:

• Mouseflow vs VWO
• Mixpanel vs Amplitude
• Amplitude alternatives
• Hotjar vs FullStory
• UserZoom vs UserTesting
• Hotjar vs Lucky Orange
• Hotjar vs Smartlook

Hotjar vs Mixpanel vs Clicktale: Our Verdict

When it comes to choosing between Hotjar, Mixpanel, and Clicktale, it really depends on your needs. Hotjar is suitable for visualizing user behavior with its heatmaps, session recordings, and feedback tools.

Mixpanel is all about the details, focusing on event-driven analytics. It’s a good product analytics solution if you need to dive deep into user actions and track specific behaviors over time. It works for product teams that need granular insights.

Contentsquare is more of an enterprise-level powerhouse, offering detailed customer journey analysis and strong integrations, but it’s mostly limited to English.

What if you could combine the best of all three solutions? 

That’s where FullSession comes in. It offers a blend of visual insights, detailed analytics, and real-time data, all in one easy-to-use platform. If you’re serious about optimizing your website, user experience and boosting conversions, FullSession is your top choice.

FullSession can help you:

• Monitor dynamic elements in real time for precise insights
• Accelerate heatmap processing without affecting site performance
• Ensure user privacy by excluding sensitive data from recordings
• Handle large data sets efficiently to uncover key insights quickly
• Limit user behavior tracking to your site to prevent misuse
• Unify team efforts and enhance collaboration on a single platform

Book a demo with FullSession today and see how it can help you take your website to the next level.

FullSession Pricing Plans

The FullSession platform offers a 14-day free trial. It provides three paid plans—Starter, Business, and Enterprise. A yearly subscription can save you up to 20%.

Here are more details on each plan.

1. The Free plan is available at $0/month and lets you track up to 500 sessions per month with 30 days of data retention, making it ideal for testing core features like session replay software, website heatmap software, and frustration signals.
   
2. The Growth Plan starts from $23/month (billed annually, $276/year) for 5,000 sessions/month – with flexible tiers up to 50,000 sessions/month. Includes 4 months of data retention plus advanced features like funnels & conversion analysis, feedback widgets, and AI-assisted segment creation.
   
3. The Pro Plan starts from $279/month (billed annually, $3,350/year) for 100,000 sessions/month – with flexible tiers up to 750,000 sessions/month. It includes everything in the Growth plan, plus unlimited seats and 8-month data retention for larger teams that need deeper historical insights.
   
4. The Enterprise plan starts from $1,274/month when billed annually ($15,288/year) and is designed for large-scale needs with 500,000+ sessions per month, 15 months of data retention, priority support, uptime SLA, security reviews, and fully customized pricing and terms.

Book a demo today.

FAQs About Hotjar vs Mixpanel vs Clicktale

What’s the difference between Mixpanel and Hotjar?

Mixpanel tracks specific user actions and events for detailed behavior analysis, while Hotjar focuses on visualizing user interactions with heatmaps and session recordings.

Is Hotjar better than Google Analytics?

They’re different tools—Hotjar is great for visual insights into user behavior, while Google Analytics is better for tracking overall traffic and conversion data. Together, they offer a complete picture.

Why choose Mixpanel over Google Analytics?

Go with Mixpanel if you need deep insights into specific user actions and easy-to-use segmentation tools. It’s ideal for product teams focused on user interaction.

Why is Mixpanel better than Amplitude?

Mixpanel is often preferred for its ease of use and powerful event tracking, which makes it easier to segment and analyze data without extensive technical knowledge.

What other tools can I use?

If Hotjar, Mixpanel, and Contentsquare don’t meet your conversion rate optimization needs, try FullSession instead. It offers all the analytics tools you need to turn visitors into customers on an all-in-one platform and at an affordable price. 

It takes 0.05 seconds for a user to form an opinion about a web page. So, how do you make sure your visitors get the best user journey possible?

You must stay ahead of your competitors and use all available tools to learn more about your customers and how they interact with your website. And there’s no better way to analyze their behavior than using interactive heatmaps.

Heatmaps can help you understand how well your website navigation works. They can tell you how easily visitors find the information they want on your website and what content you can improve on your site. That’s why you need heatmap software.

FullSession is an advanced user behavior analytics software that provides comprehensive behavior analytics tools, such as heatmaps, session replays, incoming feedback, conversion funnel analysis, and error analysis to capture user activity and obtain data to improve your website and online campaigns. 

Book a demo today to learn more!

In this article, we’ll go over what website heatmap tools are and how to use them on your website. We’ll also cover when you should use a heatmap and its benefits. You’ll learn what data it collects and how to interpret it. 

Let’s start with the basics.

What Is a Website Heatmap?

A heatmap is a user behavior tool that shows how users interact with your web pages. It can provide valuable insights into user engagement, user experience, and the effectiveness of your user interface.

Imagine working on an e-commerce website and wanting to know which sections of the site visitors spend the most time on. This is where a heatmap can help. 

If you’re looking to improve your conversion rates, keep reading our tips on analyzing these charts and what information they can reveal about your site.

When Should You Use a Heatmap?

Customer experience teams usually use heat maps when they notice the poor performance of certain elements and campaigns or want to test new features. However, you don’t necessarily have to use them exclusively for these types of activities.

Some other use cases include:

• Diagnosing which elements and sections perform best
• Checking which features and sections have average performance and need improvement
• Deciding the best page length
• Learning behavior patterns
• Identifying the points where users exit the page or drop off the funnel
• Identifying broken links, false bottoms, and non-clickable elements that lead to dead clicks

Where Should You Use a Heatmap?

Heat mapping your whole website seems ideal, but it’s not practical. Instead, we recommend analyzing pages that have the most impact on your conversion rates.

Home pages

Your homepage is your introduction to your brand. If you monitor where visitors are scrolling through and whether they’re hovering over key information and clicking on links, then you’ll know exactly where to place the most important elements. It will reduce your bounce rate and increase your conversion rate.

Landing pages

It’s also important to implement heat maps on landing pages and consider user behavior for the best conversion rate. Heat maps show you where your visitors are looking on your website to help you design the best landing page and acquire more leads ready to convert.

The whole purpose of landing pages is direct conversions, so if you notice that conversions have been low recently, a graphical representation of where users click and scroll can help you diagnose any issues.

High-traffic blog posts

The copy placement on your blog can heavily influence its conversion rate. You can use heatmap data to test where to place your CTAs on your blog post.

For example, you can place the same CTA in the middle of the post and after the conclusion. Heatmaps will show you which CTAs users interacted with the most. Then, you can apply that knowledge to other blog posts to maximize conversions.

Importance of desktop and mobile heatmaps

It’s important to use heatmaps on different devices to identify potential issues. Your audience is segmented into mobile and desktop users.

To deliver the best results for your visitors, analyze both desktop and mobile versions of your websites carefully. This will improve conversions and ensure a positive experience for your customers on desktop and mobile devices.

You can also use heatmaps to picture the importance of different features, where every column represents a feature, and the corresponding color signifies their level of importance.

How Does a Heatmap Work?

Heatmap tool track user interactions on a webpage. This can include user clicks, mouse movements, scrolling, and other forms of engagement. Then, a small JavaScript snippet is embedded in the web page’s code, which collects interaction data and sends it to the heatmap tool’s servers.

Once it collects the information, heatmaps visualize individual values in grid cells. Generally, areas with higher interaction or larger values are shown in warmer colors (reds and oranges), while areas with less interaction or smaller values are shown in cooler colors (blues and greens).

Cell value annotations display the numeric values directly on the heatmap, which helps provide a clear view of interaction density. 

The average cell value provides insight into the typical number of clicks per area, while cell value annotations display these numbers directly on the heatmap.

How Do I Create a Website Heatmap?

Creating a website heatmap is very easy and only takes a couple of minutes if you’re using advanced website heatmap tools like FullSession.

Book a demo today to see how easy it is.

What sets FullSession apart from competitors is our heatmap feature, delivering real-time insights, without any waiting time for data processing.

Even though heat maps are notorious for slowing down websites, FullSession’s interactive heat maps won’t impact your site performance. We also offer additional analysis tools you can combine with heat maps to look for various user behavior patterns and discover what users love and hate about your site:

• Session recordings
• Customer feedback tool
• Conversion funnel analysis
• Error analysis

5 Different Types of Heatmaps

There are many different types of heat maps, each analyzing a specific type of behavior. Let’s explore the five most common heat map types.

1. Scroll maps

FullSession offers scroll maps that show your website visitors’ scrolling activity.

Scroll maps allow you to see exactly how your audience interacts with your site, helping you identify content gaps and optimize your website for greater success. The y-axis represents the scroll depth, while the x-axis might represent time or the percentage of users reaching a certain scroll depth.

Dynamic scroll heatmaps also let you know which parts of the site your visitors are interested in. Scroll maps help you position the most important sections of your website in highly visible areas, ensuring customers engage with critical information on key pages, such as product pages.

With a scroll heatmap, you can learn about your website’s heat zone from top to bottom. The hottest colors on the scroll map indicate which sections are most viewed. The scroll map consists of three main components: peaks, troughs, and layout grid.

Peaks indicate where users stop scrolling. Troughs show where users stop due to poor user experience, such as excessive ads or navigational problems. A layout grid divides the page into columns to measure the scrolling activity within each column.

2. Click maps

With FullSession, you can also use click heatmaps to visualize your visitors’ clicking patterns. The vertical axis displays the horizontal position of clicks, while the horizontal axis shows the vertical position.

The color intensity on the heatmap changes according to the frequency of clicks at specific coordinates. Each click is recorded as a data point with a numeric value that represents the number of clicks at a particular spot on the webpage.

With a click sensor, heatmaps can detect where and how many times visitors click on the website. Click heatmaps reveal valuable information to website owners through data visualization.

FullSession also lets you get deeper user insights on each click heatmap, such as error clicks, rage clicks, average time on page, and more.

Click tracking allows you to analyze visitor behavior during a website visit to optimize the user experience. This simple tool helps you increase conversion rates, decrease bounce rates, and improve landing pages and content design.

This type of data analysis ensures that visitors engage positively with your blog, website, app, or landing page. One of the best ways is to check for clicks and scrolls before bouncing. If you see a few clicks and scrolls, your visitor might have found an issue with the colors, layout, headline, images, or some other element of your content.

3. Eye-tracking heat maps

Image source: 90 Percent On Everything

Eye-tracking heatmaps allow designers to identify which page elements visitors find most and least engaging. 

They also help pinpoint redundant or confusing elements by showing where users focus their attention. You can use this data to optimize content and determine the most effective page layout. 

Eye-tracking heatmaps significantly reduce the user’s cognitive load, enabling you to identify areas of your website that may need further review or redesign, with results visually represented in a heatmap color code.

4. Mouse-tracking heat maps

FullSession provides mouse heatmaps, a form of data visualization that captures where your visitors are clicking, scrolling, and hovering the most.

Analyzing mouse heatmaps can help you pinpoint areas where visitors experience high levels of frustration or struggle, identify unique behavior patterns, and determine opportunities for web optimization.

Mouse heatmap navigation enables designers and marketers to understand the preferred reading regions of your website visitors, highlighting areas where users either avoid clicking or spend the most time exploring content.

Your team can assess which web pages perform well and decide which ones need optimization.

A categorical axis variable, made up of discrete categories or labels, is used instead of continuous numerical values. Each category represents a distinct group or type, such as different products, user segments, or webpage elements. When tracking movement within various sections of a webpage (e.g., header, footer, sidebar), these sections can be categorized along the axes for more precise analysis.

5. Correlation heatmap

A correlation heatmap is a visual representation that shows the correlation between two variables in a dataset. It uses colors to indicate the strength and direction of the relationships between multiple variables, making it easier to identify patterns and relationships at a glance. 

Typically, lighter colors indicate a positive correlation, while darker colors signify a negative correlation.

Correlation heatmaps are created by collecting data for the axis variables you wish to analyze, including any measurable data, such as sales figures, temperatures, and user interactions.

The Benefits of Heatmaps 

Heatmaps measure user attention and help you design content that resonates with your audience. Using heatmap software, you can evaluate site layout, conduct A/B tests, optimize call-to-action placement, and more.

Here are some additional benefits of website heatmaps.

They help you determine key performance indicators

Source: Freepik

One of the best tools for understanding how users behave on your website is heat mapping, which can highlight significant issues with your site at a glance.

It helps you identify which metrics are the most important for your website’s success:

• Geo heatmaps will show you the different locations to focus your marketing efforts on
• Attention heatmaps will show you where on your website to place the most important messages and CTAs
• Movement heatmaps will show you which areas are overlooked
• Scroll maps help you determine which elements you should put above the average fold

They use visualization to help you interpret data

A heatmap can be worth a thousand words. When observing visitors through heatmaps, you’ll see how people interact with different sections of your site.

Using website heat mapping, you can analyze where people are clicking and understand why some actions increase bounce rate.

Also, it’s much easier to visualize data than looking at numbers and tables. A simple, colorful layout will give you all the necessary information with a single glance—red means that customers look and interact with something more frequently, while yellow shows average interaction. At the same time, green represents the areas that they don’t interact with enough.

They help you learn from users’ experience

Image source: AovUp

Heat maps help you understand how users engage with your site—what your audience does and how they react to your design.

While surveys are another way for customers to learn more about their experience, they are usually time-consuming, so customers often skip them. Heatmaps don’t require any additional effort from your customers, yet they can show you precisely what they’re interested in.

Site visitors can reveal a lot about what they respond to on your website. Use A/B testing with heatmaps to change the design before going live on any platform with a larger audience.

They are great when combined with other analytics tools

But what other tools should you use with website heat mapping? Heatmaps are a great analytics tool that could help you uncover the best designs for your website and better understand how people use your product, but their effectiveness is enhanced when combined with other software.

Sessions replay provides you with a reel of what your users are doing on-site, which you can replay to see the big picture. Filters allow you to zero in on specific user types, like high-paying customers.

FullSession session replay tool does just that—it records users’ activities and allows you to filter and segment them by key events. 

Start a free trial to see how it works.

They can point to some issues you overlooked in the past

With website heat mapping, you can identify where people are clicking and what they are viewing, so you may make necessary changes to your webpage.

UX design requires time and money to review. It’s much easier to retain customers by fixing any issues they might be dealing with on your website than to acquire new customers.

Heatmaps provide an opportunity to uncover website content and design issues by mapping the user experience. For example, you might notice that a group of customers exits the website when they reach a certain point. It can help you diagnose whether it’s a broken button, misplaced CTA, or something else that’s causing the issue.

They help you understand your customers’ behavior better

Tools like heat mapping can help you identify pain points so that developers can optimize page designs better. These tools automatically track data points within a website, which gives you an idea of what interests new viewers and what deters them.

Listening to specific feedback can help you tailor a better experience for users. Web heat mapping, for instance, shows how audiences react to a message.

Take note of where you placed the message. Open your heat map, and you’ll get a clearer picture. Users aren’t showing enough interest if the message is painted with a cool color. If it’s warm and solid, they are interested in the message.

They help increase conversions and profit

Web heat maps help companies sell more products. They also allow website or product managers to make better decisions based on the information provided. It can lead to increased customer satisfaction, which helps your conversions.

You don’t have to guess how visitors interact with your content with website heatmaps. Using accurate data and metrics, you can optimize conversion rates accordingly.

Best Practices for Using a Heatmap

Here’s a quick checklist of tips, tricks, and advice on how to use heatmaps to improve your business:

1. Don’t use heatmaps for all pages on your website simultaneously
2. Segment your website into smaller categories when using heatmap for testing
3. Filter heatmap data by page type, performance, device type, and channel
4. Combine heatmaps with other tools like session recordings, customer feedback, funnels and conversions, VoC data, and web analytics
5. Use heatmaps to discover which content performs best and why and which doesn’t
6. Use heatmaps to reduce the bounce rate by pinpointing the areas on your website where users usually exit the page
7. Use tagging and data overlays to keep track of how recent changes on your website are performing
8. Experiment and look for new ways to interpret heatmaps

Create Insightful Heatmaps With FullSession

Heatmaps are a great way to understand your customers’ needs and, ultimately, attract more visitors to your site. The way they interact with different elements and pages will give you a unique insight into what you need to improve and what’s already working.

The FullSession customer experience suite allows you to track important user behavior metrics and gives you actionable advice on how to improve them. You can also watch users’ actions and replay sessions to diagnose why they didn’t buy your product or service.

Plus, the interactive heat map feature provides a visual representation of which elements get the most attention.

Book a demo today to discover how FullSession can help you provide your customers with an unforgettable experience.

You can also find our reviews and comparisons of Mouseflow vs VWO, Lucky Orange vs Hotjar, Hotjar vs Microsoft Clarity, and more. 

FullSession Pricing Plans

The FullSession platform offers a 14-day free trial and three paid plans: Starter, Business, and Enterprise. A yearly subscription can save you up to 20%!

Here are more details on each plan.

• The Free plan is available at $0/month and lets you track up to 500 sessions per month with 30 days of data retention, making it ideal for testing core features like session replay, heatmaps, and frustration signals.
• The Growth Plan starts from $23/month (billed annually, $276/year) for 5,000 sessions/month – with flexible tiers up to 50,000 sessions/month. Includes 4 months of data retention plus advanced features like funnels & conversion analysis, feedback widgets, and AI-assisted segment creation.
• The Pro Plan starts from $279/month (billed annually, $3,350/year) for 100,000 sessions/month – with flexible tiers up to 750,000 sessions/month. It includes everything in the Growth plan, plus unlimited seats and 8-month data retention for larger teams that need deeper historical insights.
• The Enterprise plan starts from $1,274/month when billed annually ($15,288/year) and is designed for large-scale needs with 500,000+ sessions per month, 15 months of data retention, priority support, uptime SLA, security reviews, and fully customized pricing and terms.

Book a demo today.

FAQ About How to Read a Heatmap

What is a heatmap?

A heatmap is a data representation that uses color to represent the intensity of values in a dataset. The term heatmap describes graphical representations where data points are shown with colors indicating higher (warm colors like red and orange) or lower (cool colors like blue and green) values.

What web analytics tools have heatmaps?

Tools like FullSession, Smartlook, Mouseflow, Hotjar alternatives, and Google Analytics offer heatmaps along with other web analytics tools.

How do you interpret heatmap data?

To interpret a heat map, start by identifying what the x-axis and y-axis represent, which are typically the variables or categories being compared. Understand the color scale: warm colors like red and orange often indicate higher values, while cool colors like blue and green signify lower values. Each cell’s color represents a specific value, and some heatmaps include numeric annotations for exact values. Look for patterns, such as clusters of similar colors, to identify trends, anomalies, or areas of interest.

How do you read a heat graph?

Reading a heat graph involves identifying the axes, checking the color legend, examining individual cells, and looking for overall patterns. The x-axis might show time intervals, while the y-axis shows different metrics. Understand what the colors represent, and look for gradients, clusters, or outliers to gain insights into the data distribution.

How do you read a heatmap correlation?

Reading a heatmap correlation involves understanding that it visualizes a correlation matrix where each cell represents the correlation between two variables. The axes list the variables being compared. Colors close to 1 (dark red) indicate strong positive correlations, colors close to -1 (dark blue) indicate strong negative correlations, and colors near 0 indicate no correlation. Look at cell value annotations for exact correlation coefficients and identify significant correlations or patterns.

How do you evaluate a heatmap?

Evaluating a heatmap involves ensuring it accurately represents the data with clear colors and accurate annotations. Check if every single variable is relevant and provide insights. The color scale should be appropriate and intuitive. Look for clear patterns or insights that align with the data’s purpose. Consider the context of the data and assess whether the insights are actionable and can inform decisions or further analysis.

You’ve probably heard of user behavior tools before. You can use them to monitor user behavior, measure user engagement on websites and mobile apps, track user activity, monitor user flows, heat maps, scroll maps, and clickstreams on your web pages.

These tools provide many benefits, such as improved conversion rates, increased sales, improved customer experience, reduced operational costs, and more. However, they also have drawbacks, such as user privacy concerns.

There are many user behavior analytics tools on the market today. Some are free or low-cost, while others can be quite expensive.

This blog post lists the top 9 user behavior analytics tools for 2024 to help you decide which are best for your business.

You can start with FullSession, our user behavior analytics software. FullSession comes packed with features that can provide valuable insights into how users interact with your website, including session recordings, heatmaps, customer feedback tools, funnel and conversion optimization tools, and error analysis.

9 Best User Behavior Tools in 2024

User behavior analytics tools use many techniques, from session recordings, simple surveys, and log file analysis to sophisticated A/B testing and eye-tracking experiments. They generally fall into three categories: user experience measurement, user experience engineering, and user experience optimization.

The user behavior analytics software market is growing fast, and there are many different traditional analytics tools to help you understand user behavior on your website. Therefore, it can be hard to decide which website analytics tool is right for your company.

In the following section, we will review the top nine user behavioral analytics tools, discuss why you should use them, and discuss their benefits for your business.

1. FullSession

FullSession is user behavior analytics software that records and replays all user sessions and interactions with your site. It helps you understand how your visitors behave, navigate around the site, and experience your site’s content.

FullSession runs in the background of your site without affecting its performance and automatically records all your visitors’ actions: what they did, where they clicked, what they typed, how long it took them to complete the desired action, and their mouse movements. It doesn’t record sensitive data, so you don’t have to worry about privacy complications.

You can use data gathered from FullSession to adjust your site to your visitors’ needs, optimize your site performance, inform your product roadmap, improve your marketing campaigns, and so much more. 

Best of all, you can rest assured that these are data-driven decisions based on current and future user behavior.

Start a free trial now.

Who is FullSession for

FullSession is a good option for product teams, UX teams, marketing teams, sales teams, and data analysts. It is popular in the eCommerce industry.

FullSession features overview

Here is the list of FullSession key features that can help you achieve your business goals:

• Session recordings
• Session replays
• Interactive heatmaps (click, mouse movement, and scroll maps)
• Advanced user and event filtering and segmentation
• Digital engagement monitoring
• Customer feedback tools
• Conversion funnel analysis
• Error analysis

FullSession integrations

Currently, you can integrate FullSession with third-party tools such as Zapier, Shopify, Big Commerce, Wix, and WordPress. It also works with Open APIs and modern webhooks.

FullSession support

If you have any issues with FullSession, you can send an email, visit the knowledge base, or start a live chat with a customer service rep. You can also find useful guides and documentation on the website.

Don’t worry about the learning curve when you sign up. FullSession offers in-depth user onboarding so you know exactly what to do.

FullSession pricing

If you think FullSession is a good solution for your business, you can start a free trial to test all features. When it expires, choose one of three paid plans and get a 20% discount with an annual subscription:

1. The Free plan is available at $0/month and lets you track up to 500 sessions per month with 30 days of data retention, making it ideal for testing core features like session replay, website heatmaps, and frustration signals.
   
2. The Growth Plan starts from $23/month (billed annually, $276/year) for 5,000 sessions/month – with flexible tiers up to 50,000 sessions/month. Includes 4 months of data retention plus advanced features like funnels & conversion analysis, feedback widgets, and AI-assisted segment creation.
   
3. The Pro Plan starts from $279/month (billed annually, $3,350/year) for 100,000 sessions/month – with flexible tiers up to 750,000 sessions/month. It includes everything in the Growth plan, plus unlimited seats and 8-month data retention for larger teams that need deeper historical insights.
   
4. The Enterprise plan starts from $1,274/month when billed annually ($15,288/year) and is designed for large-scale needs with 500,000+ sessions per month, 15 months of data retention, priority support, uptime SLA, security reviews, and fully customized pricing and terms.

We understand that every business has unique challenges, which is why we’ll work with you to create a customized plan that fits your needs. You can get a demo to get started.

The customized plan includes all premium features and:

• Custom number of sessions
• Conversion analysis
• Custom invoicing
• Priority support
• Effort analysis
• Dedicated customer success manager
• Engagement analysis

FullSession offers numerous benefits, including real-time tracking of dynamic elements for precise user insights and accelerated heatmap processing without impacting site speed. 

It prioritizes user privacy by excluding sensitive data from recordings and effectively manages extensive data sets to quickly reveal key insights. FullSession limits user behavior tracking to your site, prevents data misuse, and facilitates cross-team collaboration, unifying team efforts on a single platform.

2. Hotjar

Image source: G2

Hotjar offers several tools and a research mode that help you see what most of your users are doing online. You’ll get heatmaps of your customers’ clicks and recordings of them using your site.

This way, you can find issues with the user journey, from entry pages to exit pages, so you can resolve problems quickly, improve your marketing efforts, save development time, and retain more customers.

Hotjar user rating

Hotjar has an 8.3 score out of 10 on TrustRadius, based on 339 user reviews.

Who is Hotjar for

Small businesses, bloggers, and freelancers are the most common users of Hotjar. Marketing and advertising agencies, technology companies, and the retail industry also widely use it.

List of Hotjar features

Hotjar is a set of website analytics and feedback tools that work in real time. It also comes with a variety of ready-made analysis and reporting options. Here is the list of Hotjar features:

• Heatmaps
• Session recording
• Session replay tools
• Conversion funnels and user journeys
• Form analytics
• User feedback widget
• Incoming feedback
• Surveys
• Usability testing recruitment

Hotjar integrations

Currently, you can integrate Hotjar with Slack, Google Tag Manager, HubSpot, Google Optimize, Microsoft Teams, Optimizely, Zapier, and more.

Hotjar support

If you have any questions regarding this user behavior analytics tool, you can visit the knowledge base, read user guides and documentation, or submit a request.

Hotjar pricing

Hotjar offers three pricing plans to choose from–Observe, Ask, and Engage:

1. Observe lets you record user sessions starting at $39 per month for up to 100 daily sessions.
2. Ask allows you to create and manage surveys. It starts at $48/month for up to 250 monthly responses
3. Engage automates most of your interview process. It starts at $39.2/month for up to 3 interviews a month from the Hotjar participant pool.

If you want to learn more about Hotjar, you can read our comprehensive review. You can also go through our guide on Hotjar alternatives, find out how it compares to Microsoft Clarity or Inspectlet, or read our blog post on the differences between Hotjar and Google Analytics.

3. Lucky Orange

Image source: G2

Lucky Orange makes it easier than ever to troubleshoot issues with your website or web app. You can capture all of your customers’ actions while they are on the virtual desktop, from mouse movements, clicks, and taps to scrolls and more.

It helps you monitor customer behavior, learn about your users and their preferences, and find issues before they become serious problems.

Learn more: Lucky Orange alternatives.

Lucky Orange user rating

Lucky Orange has a 6.9 score out of 10 on TrustRadius, based on 20 user reviews.

Who is Lucky Orange for

It is a good option for UX designers, product managers, market researchers, digital marketers, and software sales teams. Small businesses and marketing and advertising agencies use it the most.

List of Lucky Orange features

Lucky Orange helps you track and identify problems with your website’s performance. You can view backup data and future behavior predictions, which can help you make better business decisions.

Here is the list of Lucky Orange features:

• Session recording and session replay
• Live Chat for customer support
• Conversion funnel optimization
• Detailed visitor profiles with recording history
• Announcement sharing
• Placement options
• Intelligent triggers
• Dynamic heatmaps
• Unlimited and customizable dashboards
• Form analytics
• Fully customizable surveys with a pre-launch preview

Lucky Orange integrations

Currently, you can integrate Lucky Orange with Google Analytics, HubSpot, Optimizely, Zapier, WordPress, Shopify, and more.

Lucky Orange support

If you need help with Lucky Orange, you can send an email, contact support by phone, visit the help center, or start a live chat on the official website.

Lucky Orange pricing

If you have only one website, you can use a free plan that includes 100 page views per month. Lucky Orange offers five pricing packages you can also test with a free trial:

1. The Build package includes 5,000 monthly sessions for $39/month
2. The Grow package includes 15,000 monthly sessions for $79/month
3. The Expand package includes 45,000 monthly sessions for $179/month
4. The Scale package includes 300,000 monthly sessions for $749/month

You can read our comprehensive review if you’re interested in learning how Lucky Orange compares to Hotjar.

4. Crazy Egg

Image source: G2

Crazy Egg helps you create a more effective website by providing insight into popular areas, scroll depth, and click patterns. You can segment these by key elements (e.g., referral sources). Focusing on improving conversion rates, Crazy Egg will quickly show you what’s working and what isn’t.

By using Crazy Egg, you will increase revenue per visitor, decrease bounce rates and shopping cart abandonment, and ultimately improve your customer experience.

Crazy Egg user rating

Crazy Egg has an 8.2 score out of 10 on TrustRadius, based on 126 user reviews.

Who is Crazy Egg for

Crazy Egg is a popular solution in education, eCommerce, marketing and advertising, computer software, automotive, banking, and consumer electronics industries.

List of Crazy Egg features

With real-time heatmaps and visitor recording, you can pinpoint and fix the usability issues affecting your customers’ experience–including poorly designed forms, broken links, unclear CTAs, and more.

Here is the list of Crazy Egg features:

• Session recordings and replays
• Heatmaps, scroll maps, and click maps
• A/B testing tool
• Battle form abandonment
• Engagement analysis
• Confetti reports
• Site launches
• Visitor analysis
• Audience segmentation
• UX testing
• Customer analysis
• Variable testing
• Insights

Crazy Egg integrations

Crazy Egg integrates with third-party tools such as Google Tag Manager, Wix, WordPress, Squarespace, and Shopify.

Crazy Egg support

If you want to learn more about Crazy Egg, you can visit their help center or submit a request on the official website.

Crazy Egg pricing

Crazy Egg’s pricing plans enable businesses to select the right plan for their needs. There are three plans to choose from, and each includes a free trial for customers to test it out. All plans are billed annually.

1. The Plus plan starts at $99/month and includes 150,000 tracked pageviews, 75 snapshots, and 1,000 recordings.
2. The Pro plan starts at $249/month and includes 500,000 tracked pageviews, 100 snapshots, and 5,000 recordings.
3. The Enterprise plan starts at $499/month and includes one million tracked pageviews, 200 snapshots, and 10,000 recordings.

If you want to find out how Crazy Egg compares to Hotjar, read our recent comparison of these two software solutions.

5. Mixpanel

Image source: G2

Mixpanel is a user analytics platform that collects every event on your website and links it to a single user. It allows real-time data collection through API or SDK.

It offers live site tools to help you collect data on customer behavior, develop valuable products, and track your product’s performance. With its assortment of intelligent reports that use aggregated data in real time, you can make informed product decisions based on specific scenarios.

You can get insights on the most important customer experience metrics, such as engagement and conversion, or run A/B tests and measure advertising effectiveness.

Mixpanel user rating

Mixpanel has an 8.7 score out of 10 on TrustRadius, based on 215 user reviews.

Who is Mixpanel for

As for job functions, it is best suited for mobile or web developers. Companies in computer software, information technology and services, the internet, financial services, and health, wellness, and fitness industries use it the most.

List of Mixpanel features

Mixpanel is more than just a tool for analytics, it’s a data analytics platform. It takes the information users give you, analyzes it, and provides actionable insights. Here is the list of Mixpanel features:

• Interactive Insights, Funnels, Flows, Retention, Impact, Users, Experiments, and Signal reports
• Team dashboard and alerts
• Advanced data segmentation
• Group analytics on the account or organization level
• Data integrations and management
• Increased security and privacy

Mixpanel integrations

Mixpanel integrates with more than 50 platforms, such as Google Analytics, Zoho, Meya, and Hotjar, making it one of the most advanced solutions on the market.

Mixpanel support

It offers several ways to contact its customer support: submit a request, visit the help center, or read developers’ documentation.

Mixpanel pricing

Mixpanel offers three pricing plans, Free, Growth, and Enterprise.

1. The Free plan lets you track up to 100,000 monthly users.
2. The Growth plan lets you create your plan by choosing the number of users you want to track monthly. It starts at $28/month and doesn’t have a free trial.
3. Contact sales to learn more about the Enterprise plan and to get your customized plan and pricing.

If you want to learn how Mixpanel compares to Hotjar and Clicktale, you can read our blog post on this topic.

6. Heap Analytics

Image source: G2

Friction is the word used to describe the negative reaction customers have when they run into problems while using a website or app. These problems are often hidden in the experience. They create inconvenience and dissatisfaction with your business. Heap finds these issues, helping you improve your digital performance.

Heap is a tool that helps you make sense of your data by giving you a place to collect, analyze, and visualize. With Heap, you can easily record user behavior and then test out changes to see how they impact conversion rates and, ultimately, your profits.

Heap user rating

Heap has an 8.2 score out of 10 on TrustRadius, based on 379 user reviews.

Who is Heap for

Heap Analytics is very popular in eCommerce, retail, computer software, IT and services, marketing and advertising industries, and financial services.

List of Heap features

Heap lets you track your users’ behavior through their journey. Using its suite of analytics tools, you can look at all of your data in real time and react to customer feedback promptly. Here is the list of Heap features:

• Complete data auto-capture
• APIs
• Sources
• Event visualizer
• Data dictionary and governance
• Data protection and access control
• Dashboards and insights
• Ad-hoc analysis
• Heap connect
• Heap activate

Heap integrations

Heap integrates with other solutions such as SalesForce, Marketo, Optimizely, Shopify, HubSpot, and Intercom.

Heap support

If you have any issues with Heap, you can read their documentation and user guides or email customer support.

Heap pricing

Heap’s website doesn’t clearly indicate pricing, but it offers a free plan and three paid plans: Growth, Pro, and Premier. Contact the sales department for a quote.

7. FullStory

Image source: G2

FullStory gives you a holistic view of your customer’s digital journey to help you deliver an improved customer experience. It combines both qualitative and quantitative data providing insights on what appeals to your customers visually and how they’re interacting with your site.

FullStory provides your company with the insights it needs to identify, troubleshoot, and fix bugs more efficiently. It can also help you retain your customers by tracking down bugs in real time before it’s too late.

FullStory user rating

FullStory has an 8.6 score out of 10 on TrustRadius, based on 148 user reviews.

Who is FullStory for

SMBs, large enterprises, and nonprofits love FullStory. It is a very popular tool in eCommerce and retail, SaaS, finance and insurance, travel and hospitality, and the telecom and media industry.

List of FullStory features

FullStory gives you the power to identify issues and understand customer journeys. Its feature set includes session recording software, replaying, and analyzing user sessions, helping you quickly identify revenue-impacting issues. 

Here is the list of FullStory features:

• Advanced record and session replay
• Skip inactivity feature
• Action-based users and session filtering
• Developers tools and bug reports
• Conversion funnel optimization
• Click and scroll heatmaps
• Collaboration tools
• Privacy control features
• Implementation with JavaScript frameworks

FullStory integrations

FullStory provides over 50 integration options. It offers native integrations, APIs, and iPaaS integrations with tools such as Tray.io, Workato, and Zapier.

FullStory support

If you get stuck with FullStory, you can send an email or visit their knowledge base, which will probably provide answers to most of your questions.

FullStory pricing

FullStory offers free plans but doesn’t disclose its pricing publicly. Its official website provides some basic information about each plan.

1. The free plan provides three seats, up to 1,000 sessions/month, and one month of data storage.
2. The Business plan includes a 14-day free trial.
3. For information on the Enterprise plan, you need to contact sales reps.

We’ve recently reviewed how FullStory compares to Hotjar, Crazy Egg, and Mouseflow to help you find all the relevant information in this blog post.

If you are interested in an in-depth comparison of Hotjar and FullStory, read this article. 

8. Amplitude Analytics

Image source: G2

Amplitude is a customer intelligence and analytics platform that enables you to collect, aggregate, and analyze data about your audience’s behavior in real time.

With Amplitude’s advanced real-time and historical data collection, visualization tools, and machine learning capabilities to make sense of it all, your entire team can gain valuable insight into the way customers interact with your brand across every touchpoint of their lifecycle.

Learn more: Amplitude alternatives.

Amplitude user rating

Amplitude has an 8.2 score out of 10 on TrustRadius, based on 130 user reviews.

Who is Amplitude for

Amplitude is very popular and widely used in B2B, consumer tech, eCommerce, media, and financial services.

List of Amplitude features

Amplitude is an analytics platform for mobile and web apps that provides fast, precise answers to what’s driving your users’ behaviors. It helps companies design growth experiments, discover user behavior, build personalized experiences, and optimize their marketing strategies.

Here is the list of Amplitude features:

• Product analytics and experiments
• Explore behavioral data
• Measure key metrics
• Monitor frictions
• Analyze digital journeys
• Identify retention and conversion drivers
• Predict future outcomes

Amplitude integrations

Amplitude integrates with more than 14 third-party tools, such as Adobe Analytics, Facebook Ads, Google Ads, HubSpot, Amazon Redshift, and more.

Amplitude support

If you need help with Amplitude, you can visit their help center, send an email, or start a live chat.

Amplitude pricing

Amplitude Analytics offers three plans:

1. The free plan lets you access standard features like starter templates and session replay.
2. The Plus plan starts at $61 per month and comes with advanced features like unlimited product analytics tools.
3. The Growth plan offers custom pricing for customized features

9. LogRocket

Image source: G2

LogRocket gives you insight into your users’ behavior and lets you replay their sessions. It helps you understand what went wrong when something crashed or why your conversion rate needs improvement.

With LogRocket’s flexible sharing options, you can easily share a replay with other team members and provide the details on any user interaction that may help fix issues faster.

By watching how your users interact with your site, LogRocket will show you where users struggle, what they do right or wrong, and how you can improve your user interface. 

It helps you understand individual users’ actions and identify user trends.

Learn more: LogRocket competitors.

LogRocket user rating

LogRocket has an 8.9 out of 10 on TrustRadius, based on ten user reviews.

Who is LogRocket for

LogRocket is most popular in computer software, financial services, IT and services, marketing and advertising, and real estate industries.

List of LogRocket features

LogRocket lets you replay issues as they happen. Get stack traces and the full user session history, replay page interactions on any browser, device, or app, and use the visual debugger to understand what’s going on as bugs happen. Here is the list of LogRocket features:

• Session recordings and session replays
• Error tracking and management
• Frontend performance monitoring
• Product analytics
• User experience analytics

LogRocket integrations

LogRocket integrates with many popular platforms, such as Zendesk, Jira, Intercom, Datadog, Pendo, Salesforce, and Segment.

LogRocket support

If you ever have any questions or issues with your LogRocket account, make sure to check out their documentation. You can also start a live chat or send an email to customer support.

LogRocket pricing

LogRocket offers four options to help you choose the right pricing plan based on your needs:

1. The Developer plan is free to use and includes 1,000 sessions/month with 1-month data retention.
2. The Team plan includes a 14-day free trial and starts at $99/month. It includes 10,000 sessions/month with 1-month data retention.
3. The Professional plan includes 10,000 sessions per month and AI-powered struggle detection starting at $350/month.
4. The Enterprise plan offers a custom volume of sessions and advanced analytics for custom pricing.

If you’re considering FullStory and LogRocket but can’t decide which software to use, our comprehensive review can help.

Short Overview of the User Behavior Analytics Tools

There’s a lot of variety in what these tools offer, so if you are new to user behavior analytics, it may be hard for you to make a decision. To help you out, let’s give a short overview of these popular tools for analyzing websites.

FullSession is the User Behavior Tool You Need

With FullSession, you’ll have access to user behavior analytics tools that will enable your team members to work more productively. Here are some of the reasons why FullSession should be your first choice:

• It tracks dynamic elements in real time for precise user insights
• It gives you a holistic view of site performance
• It lets you visualize user interactions via heatmaps
• It accelerates heatmap processing with zero impact on site speed
• It protects user privacy by excluding sensitive data recording
• It limits user behavior tracking to your site, preventing data misuse
• It manages extensive data sets effectively and quickly reveals key insights
• It determines the optimal path for your marketing initiatives
• It lets you gain actionable insights into how to improve conversion rates
• It offers advanced filtering options to better understand the customer journey
• It identifies major events inside a single session during remote user testing
• It enables users to provide feedback on your website
• It’s easy to use, even if you don’t have much technical expertise
• It facilitates cross-team collaboration and unifies team efforts on one platform

FullSession will help you track user behavior, saving you time and money. You can start a 14-day free trial to learn about our product and test all available features.

If you like our service, you can choose one of two paid plans or contact us to create a customized plan based on your needs. We are super flexible and always willing to hear our customers!

FullSession Pricing Plans

The FullSession platform offers a 14-day free trial. It provides three paid plans—Starter, Business, and Enterprise. Here are more details on each plan.

1. The Starter plan costs $39/month or $32/year and allows you to monitor up to 5,000 monthly sessions.
2. The Business plan costs $75/month or $60/year and helps you to track and analyze up to 100,000 monthly sessions.
3. The Enterprise plan has custom pricing and offers customizable sessions plus full access to all features.

Save up to 20% by signing up for the annual plan!

Book a demo today.

Choosing the Right User Behavior Tool is a Must for Success

If you’re looking to improve your conversion rates and generate more leads, user behavior analytics tools could be the answer.

User behavior analytics tools reveal how users interact with your website and help drive better marketing or product decisions, ultimately increasing your product’s performance.

The user behavior analytics tools we reviewed today should provide a good foundation for your decision-making process. But, no matter which one you choose, be sure to evaluate your needs, budget, and the features they offer before making any commitments.

We recommend you start using FullSession for free and join our happy customers’ tribe today.

Want to learn more about analyzing user interactions with FullSession? Book a demo today.

FAQs About User Behavior Analytics Tools

What are user behavior analytics tools?

User behavior analytics tools (UBA) refer to the technology you can use to measure user behavior and identify trends or patterns that help you make better business decisions about your product development.

User behavior analytics software works by collecting user behavior data from website visitors’ interactions with your website, web app, or landing page, typically through cookies or browser-based Javascript scripts.

These interactions may include form submission, checkout process, mouse movements, page views, user inputs, or clicks. The goal of user behavior analysis is to help you measure the quality of these interactions, so you can improve your product by making changes to its design, layout, or content accordingly.

Some tools also allow you to segment users based on demographics, device types, and other categories so you can gain a more nuanced understanding of user actions.

Who should analyze user behavior?

User behavior analytics tools, or UX tools, let user experience professionals analyze user behavior. These tools help them gain insight to improve customer satisfaction, increase conversions, and reduce customer churn.

Here is the list of departments that benefit the most from behavioral analytics.

   1. Marketing teams

User behavior analytics tools enable marketing teams to track real users’ activity and interests. 

For example, they can use user behavior data to determine which user actions lead to customer conversions. They also enable marketing teams to understand user sentiment and user experience.

Additionally, user behavior analytics helps them see the customer journey through a website or mobile app and predict where customers might get stuck when using products or services.

   2. Quality assurance teams

Quality assurance teams are often the first to identify user issues upon product launch. User behavior analytics tools can assist these teams by providing analytics data that they can use to find and reproduce bugs in a web app.

When quality assurance teams use user behavior analytics software for QA purposes, they can discover errors quickly and deploy new features before user adoption declines.

   3. Customer support teams

A user behavior analytics solution helps customer support teams monitor and understand how users interact while using your product or service. It also allows them to increase user satisfaction and retention by better identifying and meeting user needs.

   4. Product development teams

Product development teams use user behavior analytics tools to improve websites, web apps, mobile apps, or landing pages. They analyze data to discover why customers abandon your website.

For example, analytics can measure and gather data on product accessibility, user behavior patterns, user navigation through the site, user click-through rates, shopping cart abandonment rates, content performance data, how different forms work, page views per user, and more.

What are the benefits of user behavior analytics tools?

User behavior analytics software offers in-depth insights for business owners who want more information about their customers. Businesses of all sizes, from multinational corporations to startups, use these solutions to improve their products or services.

Here are some of the reasons for analyzing user behavior and user interactions:

1. You can monitor user interactions in real time and see how users behave on your website.
2. You can understand exactly what your customers want and need via quantitative and qualitative data.
3. You can gain valuable insights to personalize customer product or service experiences.
4. You will have more analytics data to make business decisions.
5. You can collect raw data for statistical analysis more easily.
6. You can gain deeper insights into user trends, preferences, and intentions.
7. You will improve user engagement, user loyalty, and user satisfaction.
8. You can detect what’s alienating site visitors.
9. You can enhance customer support by understanding user feedback.
10. You can collect data and use it for conversion rate optimization.
11. You can optimize your marketing or development efforts.
12. You can improve your content strategy.
13. You can understand the path leading immediately to conversions.
14. You can increase knowledge on website retention and customer lifetime value.
15. You can launch new features and updates faster.

User behavior analytics tools are becoming increasingly popular. These users’ behavior data analysis tools help you create more user-friendly products.

But how do you know what is the right tool for your needs? Continue reading to find out.

Which tool is used for tracking user behavior?

FullSession is a key tool for tracking user behavior that captures detailed insights into user interactions on websites and apps. It’s the best behavior analytics tool out there if you want all the necessary features, like heatmaps and session recordings, without breaking the bank. Learn more about key features, session recordings, and pricing here.

What are the behavioral tools?

Behavioral tools like FullSession, Google Analytics, and Hotjar monitor and analyze user interactions to help businesses understand and optimize user experiences. These behavior analytics tools work by monitoring and analyzing how users engage with your website, which ultimately tells you how to enhance user experience.

What is an example of user behavior?

An example of user behavior is a visitor navigating an e-commerce site: landing on the homepage, searching for a product, clicking on an item, adding it to the cart, and making a purchase.

How do you measure user behavior?

User behavior is measured using tools like FullSession, which record sessions, create heatmaps, and track metrics such as page views, clicks, and conversion rates. Heatmaps, for example, track customer behavior by recording where users click, scroll, etc.

The first step in optimizing your web presence is understanding website visitors’ click patterns.

You can view click maps to learn how many people clicked on each section of your website and if they found what they were looking for. Click map data will help you understand your audience and allow your company to make further improvements.

There are different types of customer behavior tools. A click map is one of the most effective forms of data visualization, as it breaks down user actions into easily digestible chunks. It helps you uncover details about user behavior that you might otherwise miss.

But what click map software should you use? With dozens of options available, it can be difficult to find one that’s worth every penny.

You’re in luck. With FullSession, you can visualize user behavior and track dynamic elements on your website via click maps, scroll maps, and mouse movements at an affordable price, starting at $39 per month. An annual subscription includes a 20% discount on all plans. 

Want to see how these features work?

In this article, we’ll show you how to use FullSession to create click maps and analyze user behavior data to optimize your website and boost traffic, leads, and conversions.

Before that, let’s explain what click maps are, how they work and which benefits they offer. 

What Are Click Maps?

It’s not enough to have beautiful websites or landing pages. You must create a meaningful and memorable experience for the customer that includes quick loading times, error-free page elements, and flawless navigation.

You need to listen to your users and focus on their satisfaction. Click maps are a great way to do this—they’re easy to create, and they’re invaluable for uncovering opportunities to improve your customers’ experience.

Click maps show user behavior trends and patterns and provide visual insights into how your website works in real time, which page elements perform the best, and where you need to improve your UI or UX.

You can use this quantitative data to improve your site content or layout, marketing, sales, or development efforts, increasing your conversion rate. You can also aggregate click behavior data with other heat maps for further conversion rate optimization.

How Do Click Maps Work?

The basic principle behind click heatmaps is simple: Every time someone clicks on an element on your website, web app, or landing page, the click tracking tool records that action and assigns it a unique identifier. It then displays user data in a graphic report, using a color scale to help you visualize user interactions.

The most popular web page elements have the highest color intensity, while elements that receive little or no attention are at the darker end of the color spectrum, usually blue.

This way, you can quickly identify which content is well-received by customers and make adjustments to either replicate that content on other pages or optimize it for higher customer engagement.

Some click maps also allow you to filter results by specific pages or sources, such as organic search or inbound links, which helps you pinpoint specific areas for improvement, increase website traffic, or decrease bounce rate.

There are many different click map tools available online, so it’s important to choose one that meets your specific needs. Some of the most popular options include FullSession, Hotjar, Crazy Egg, Smartlook and Inspectlet.

What Are the Benefits of Click Maps?

Counting the number of website visits as a measure of success is not enough. Combining the number of unique visitors to your website with click maps and other user behavior tools, you can gain a holistic view of how people interact with your brand.

By using click data to learn how customers navigate through your website, you can personalize their experience across different digital touchpoints. If you’re not yet convinced click maps are worth your time, here are some benefits to consider.

Image source: superoffice.com

Click maps help you:

1. Increase your site traffic
2. Attract more user interaction
3. Test your site’s usability and functionality
4. Understand user wants and needs
5. Decrease the bounce rate
6. Generate more leads and close more sales
7. Create an optimal customer journey
8. Improve your conversion or sales funnel
9. Understand what page elements or website areas are underperforming
10. Update your marketing, sales, or development strategy
11. Get ideas on how to redesign your website or improve your content
12. Reorder your links to achieve higher CTR
13. Optimize your website for both web and mobile users
14. Detect points of frustration like JavaScript errors, misleading elements, broken elements, etc.
15. See if your image links are gaining clicks

A major benefit of click maps is return on investment (ROI) tracking. You will always know the exact percentage of return you receive for every dollar invested in your advertising campaigns. 

Also, click maps are easy to implement into your existing digital infrastructure.

What Are the Drawbacks of Click Maps?

Click map is a great way to see how users interact with your website or web app, but there are some drawbacks you should be aware of.

Click maps can be misleading. They show you what areas of your website or web app are most popular, but they may not reflect the user’s interest.

For example, if your website shows video ads, the click map might mark the ads users click the most, like the top right corner of an ad where the close button is. 

You will not know if the ads are intrusive or irrelevant to the users’ experience just by watching click tracking reports. This is where session replays come in handy, allowing you to view the entire visitor experience accurately.

Also, click maps can slow your website down. Depending on the software you use, click maps can be time-consuming to generate, so if you have a large amount of data, you may not be able to use click map reports right away.

Finally, click maps can sometimes be inaccurate. They can show you areas where a user clicks or interacts with a specific page, but this might not reflect how many of them have actually paid attention to your page elements.

This is not the case with FullSession because there is no waiting time for heatmap processing–you get instant data with high accuracy–and it doesn’t slow down your website.

Get a demo and see how it works.

Are Click Maps Worth the Investment?

Yes, click maps are definitely worth the investment and can lead to increased revenue. As a business owner, having a visual representation of where users are clicking lets you view your website in new ways.

By tracking users’ navigation, you can build a more effective site based on their actual needs rather than your best guesses and improve performance by making changes to your product pages, calls-to-action, or site structure.

Also, click maps will help you determine why some people leave your eCommerce shop without buying anything so you can take appropriate actions to boost conversions.

How to Track Website Visitors’ Clicks With FullSession

We developed FullSession, our user behavior analytics software, to help you capture all website visitor interactions accurately. You can monitor your users’ experience across devices, analyze their behavior with real-time visual insights, and identify issues in the customer journey for targeted optimization efforts.

With features such as interactive heatmaps, session recordings and replays, customer feedback forms and reports, and conversion, funnel, and form optimization tools, FullSession is a single solution for growing website traffic, boosting engagement, and converting more visitors into active, returning customers.

Start a free trial.

FullSession heatmaps

FullSession real-time interactive heat maps help you visualize customer behavior and discover growth opportunities. With FullSession, you can track dynamic page elements and analyze every click, scroll, hover, or mouse movement to create an excellent digital experience.

This feature helps you detect dead zones, test different UI elements, validate design changes, and improve your website’s visual hierarchy. It enables you to optimize website interface, usability, and performance.

FullSession heat maps display colorful, easy-to-interpret graphic charts that show how visitors navigate your entire website and engage with your brand.

FullSession heatmap types

Click maps provide insights into user engagement by showing which elements on a webpage receive the most clicks. This helps you understand what attracts attention and optimize calls-to-action for better conversions. 

Analyzing click patterns can also reveal navigation issues and areas that may need design improvements.

Mouse movement maps, or move maps, track where users move their mouse cursor on a webpage. Since there’s a strong link between where people look and where they move their mouse, these maps highlight which parts of a page catch the most attention. 

Once you see where users hover and pause, you can determine which content interests visitors and which parts are ignored. This helps you refine design and content strategies, especially for non-clickable elements.

Scroll maps show how far users scroll on your web pages, indicating which sections are viewed and which are skipped. This helps identify “dead zones” where user engagement drops. 

When you understand scroll depth, you can adjust content placement and design to ensure important information is seen without requiring excessive scrolling. This optimization improves user engagement and retention.

Using interactive visualizations and advanced filtering options, you can get all the data you need without having to work with complicated reports or raw data in spreadsheets.

Start a free trial.

Why use FullSession click maps

No matter what kind of data you’re looking for, from improving your SEO to better understanding your customers, FullSession heatmaps can provide you with the answers.

FullSession has an advanced heatmap tool that gives you access to instant insights and actionable data without affecting your website performance. It helps you identify issues, measure their impact on your site, and pinpoint what you need to do to solve them quickly rather than waiting for a problem to manifest itself.

Use FullSession heatmaps to understand the sources of user frustration or the on-page elements driving the most user engagement to improve your sales, marketing, or development efforts.

Get a demo now.

FullSession session recordings and replay tools

For best results, you should combine session recordings with heatmaps. FullSession logs and shows every visitor action in a session recording, for desktop and mobile sessions.

It’s a faster way to analyze users’ behavior on your webpage and find opportunities to improve the user experience. For detailed information, read our guide on session recordings and replay.

What customer data do you get with FullSession session recordings?

You can easily watch session recordings using the FullSession replay feature that shows:

1. Your visit sources
2. The IP address of each visitor
3. The date of the first session recording
4. The average time spent on the page
5. The total time spent on pages

With a session list and session events, you can analyze and inspect users’ actions on each page, from how many times they click on an element to how long it takes them to complete a purchase.

It will show you how often they clicked on buttons and links, visited certain pages, or had any unexpected issues. Whether you want to design better experiences for your customers or reduce your bounce rate, FullSession can help.

FullSession user insights and events filtering 

With advanced filtering options based on many parameters, you’ll be able to save time and quickly find the session replay details you need. 

FullSession ensures you only receive relevant search results and includes insights on rage clicks, dead clicks, error clicks, or trashed cursors, among other data.

The new FullSession metrics tab allows you to view all your data in one place. It divides reports into three sections and helps you to see insights for up to one year:

User engagement

• Median scroll depth by device
• Page load speed by browser
• Session playlist
• Top users
• User trends
• Breakdowns (based on device, browser, and screen)

User experience

• Event per session
• Session length
• Active time
• Feedback data
• Top pages
• Clicks analytics
• Error analytics
• Slowest pages (pages, landing pages, and exit pages)

Marketing channels

• UTM analytics
• Top referrers

With FullSession, you can examine every metric and understand exactly what it means for your business. With data-supported insights, you’ll maintain healthy revenue growth and make smarter business decisions.

FullSession funnels and conversions

The FullSession funnels and conversions feature provides detailed insights into user journeys, helping track and optimize each step of your conversion funnel. It visualizes user progression, monitors conversion trends, identifies key actions and obstacles, and analyzes user effort.

Segmenting user data and comparing time periods helps tailor experiences and enhance overall performance. Key components include:

• Funnel steps
• Funnel trends
• Top events
• Top issues
• Time engaged
• Top engaged
• Revisit rate
• Segment analysis
• Time period comparison

FullSession error tracking and analysis

The FullSession error analysis feature helps you identify, analyze, and resolve errors impacting user experience. By leveraging data on error clicks, network errors, console errors, error logs, and uncaught exceptions, it provides actionable insights to improve the reliability and user satisfaction of your digital products.

This feature monitors error trends, offers segmentation and filtering, integrates with session replays for context, and provides real-time alerts via Slack, ensuring your team can swiftly address issues and enhance the overall user experience. 

Start Collecting Heatmap Data With FullSession Today

Understanding how visitors click around your website is the first step to upgrading your online presence and optimizing your user journey.

Click maps are your secret weapon. They offer clear insights into user behavior, allowing you to make smarter decisions for your online business. 

By analyzing click map data, you’ll uncover details that help you tweak and optimize for a smoother, more engaging user experience and better conversion rates.

Curious to see how click maps can transform your user flow and website? Give FullSession a try! With our powerful click maps, scroll maps, and other advanced tools, you’ll get a clear picture of user behavior.

FullSession allows you to:

• Capture real-time interactions with dynamic elements for accurate user insights
• Process heatmaps quickly without compromising website performance
• Ensure user privacy by not recording sensitive information
• Handle large volumes of data efficiently to uncover crucial insights swiftly
• Limit behavior tracking to your own site to avoid data misuse
• Promote seamless team collaboration by centralizing efforts on a single platform

Book a demo today and see why FullSession is the right tool to enhance your digital experience.

If you found this article helpful, check out our other guides on session recordings and customer feedback tools. You can also find our reviews and comparisons of Mouseflow vs VWO, LogRocket vs FullStory, LogRocket competitors and more.

FullSession Pricing Plans

FullSession offers a free trial so you can test all features before subscription. The annual plan can save you up to 20%!

1. The Starter plan costs $39/month or $32/year and lets you track up to 5,000 monthly sessions. 
2. The Business plan starts at $75/month or $60/year and lets you track up to 100,000 monthly sessions.
3. The Enterprise plan gives you full access to all features. You can book a demo for more details. 

We also provide a customized pricing package if your business has specific website analytics needs. Check out our Pricing page.

FAQs About Click Maps

What are click maps?

Click maps are visual tools that show where users click on a webpage. They highlight the most and least clicked areas, providing insights into user behavior and helping identify which elements are engaging or causing issues. They also help you track signs of frustration, such as rage clicks, a specific link that leads nowhere, or some other element that’s broken.

How to make a click map?

To create a click map, use a tool like Hotjar or FullSession. Integrate the website heatmap tool with your website, and it will start tracking user clicks automatically. The tool will then generate visual representations of click data, highlighting hotspots and areas with little to no interaction.

How much is a click on a map?

The cost of using click maps depends on the analytics tool you choose. Tools like FullSession typically offer tiered pricing plans based on the volume of tracked sessions or features included. Prices can range from free for basic plans to several hundred dollars per month for advanced features and higher usage limits.

How are clicks tracked?

You can track clicks by embedding a tracking code or script from an analytics tool like FullSession into your website. This code captures user interactions, including clicks, and sends the data to the tool’s servers, where it is processed and visualized in the form of click maps and other analytics reports.