Author: Mohamed Sehwail
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What is User Retention? (+ How to Measure & Improve It)
A retained user is someone you’ve satisfied so much that they keep coming back to your brand. In the same vein, a high user retention rate indicates a great number of satisfied customers and good customer loyalty. However, it can take a while to reach that level of user retention that all businesses want. First…
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7 Best Landing Page Optimization Tools and Why You Need Them
Landing pages are like digital welcome mats for your website; they’re the first thing visitors see when they click on a link from an email, an ad, or another digital source. Just as a welcoming entryway sets the tone for a visitor’s experience in a home, a well-designed landing page sets the tone for a…
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6 Main Qualitative Questions Examples
Qualitative research uncovers the details of human behavior, beliefs, and feelings. It gives us insights that numbers can’t always tell. These research questions help us understand the “how” and “why” of things. In this article, we’ll look at six examples of good qualitative questions. We aim to highlight how picking the right questions can improve…
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Churn Rate vs. Retention Rate (In-Depth Breakdown)
Churn rate and retention rate are two sides of the same coin. These rates are important for businesses to understand customer behavior. The churn rate measures how many customers stop using a service over a specific period. On the other hand, the retention rate shows us the percentage of existing customers who stay. Both metrics…
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7 Best Market Segmentation Tools For Top-Notch Personalization
Even though you have a very specific Ideal Customer Profile, your target audience will still consist of different types of people. They will have varying interests, attitudes, geographical locations, income levels, and so on. Customers that share similar characteristics belong to the same “segment.” So, what does this mean for your marketing campaigns? Your target…
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What Are Rage Clicks? Causes, Examples, and How to Fix Them
Users do not rage click because they are impatient. They rage click because your interface promised an action and failed to deliver it. A button looked clickable but did nothing. A page stalled with no feedback. A form appeared to submit but never confirmed success. In each case, repeated clicking is not random behavior. It…
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How to Collect In-App Feedback (+ Best Methods and Tools)
Launching a mobile app isn’t easy, and if you’ve already made it this far, congratulations! However, the work isn’t over yet, and probably never will be. Now that you’ve put your app out there, it’s time to see what your audience thinks about it. Measuring app performance is more than just the number of downloads…
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CRO for Mobile: Definition, Advantages, and Best Practices
Traffic share of mobile traffic for all types of businesses is increasing year by year, which comes as no surprise since we spend more than half our time on mobile instead of desktop. But what does this mean for businesses? Simply put, you’re missing out on a big chunk of your target market if you’re…
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11 Types of Survey Response Bias & How to Resolve Them
A survey is supposed to give you reliable and actionable opinions from your audience. However, response bias can be a huge roadblock to getting the most accurate results you need. What is response bias and its different kinds? What happens when you use inaccurate responses? And how can you avoid response bias in your survey…
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Concept Testing: Everything You Need to Know
Whether you’re testing new products, pricing structures, or marketing ideas, you want to run it by the people whose feedback matters the most: your target audience. This is called concept testing. In this article, we’ll dive deep into the definition of concept testing, the benefits of concept testing, concept testing use cases, and how to…
