Thoughts About Digital Experience, User Behavior Analytics

Mohamed Sehwail

President

Mohamed oversees operations and finance at FullSession and has contributed to the company's UX analytics knowledge base.

Author: Mohamed Sehwail

  • Click Maps 101: How to Make the Most of Your User Data

    Click Maps 101: How to Make the Most of Your User Data

    The first step in optimizing your web presence is understanding website visitors’ click patterns. You can view click maps to learn how many people clicked on each section of your website and if they found what they were looking for. Click map data will help you understand your audience and allow your company to make…

  • CRO Tool Categories: 23 Tools for Analytics, SEO, Testing, and Landing Pages (2026)

    CRO Tool Categories: 23 Tools for Analytics, SEO, Testing, and Landing Pages (2026)

    Most teams don’t need “one best CRO tool”, they need the right CRO stack for their workflow: diagnose friction, prove lift, and ship improvements without guessing This guide is organized by CRO tool category (behavior analytics, SEO, experimentation, and landing page/site builders), so you can pick tools based on the job you’re trying to do.…

  • Mouseflow vs VWO: Decide the Best for Your Needs

    Mouseflow vs VWO: Decide the Best for Your Needs

    Choosing the right website optimization tools can make or break your digital success. Mouseflow vs VWO are two popular business tools that promise to boost your website’s performance, but they approach the task from different angles. Mouseflow provides session replays and heatmaps, allowing you to watch how visitors interact with your site, while VWO focuses…

  • User Experience Analysis: How to Design Websites That Get People to Take Action

    User Experience Analysis: How to Design Websites That Get People to Take Action

    Bad user experience on a website is why 88% of online shoppers don’t want to repeat their visit. If you want your customers to return, invest in UX tools, as statistics show us that for every $1 spent, there is a $100 return.  If you want your online business to grow, there’s no doubt that…

  • 90 Survey Question Examples [+ How to Create Customer Feedback Form]

    90 Survey Question Examples [+ How to Create Customer Feedback Form]

    An effective survey is the best way to collect customer feedback. It can help you improve your product, refine your market research, develop new marketing strategies, and so much more. But what makes a survey effective? It boils down to two key elements: using software like FullSession and asking the right survey questions. Well-crafted survey…

  • Hotjar vs FullStory: Which Tool Is Better for UX, Product, and Support Teams?

    Hotjar vs FullStory: Which Tool Is Better for UX, Product, and Support Teams?

    If you are specifically deciding between Hotjar and FullStory, this guide is the direct side-by-side comparison. Hotjar is usually the better fit for teams that want simple heatmaps, recordings, and feedback in one place, while FullStory is better suited to teams that need deeper session replay, debugging context, and broader digital experience analytics. Looking at…

  • User Testing vs. Usability Testing: What’s the Difference?

    User Testing vs. Usability Testing: What’s the Difference?

    Have you ever wondered about the difference between user testing and usability testing? Though often used interchangeably, they have different purposes. Both aim to identify functionality issues and UX design flaws impacting the user experience. Due to this overlap, many mix them up.  In this blog post, we’ll clarify the user testing vs usability testing…

  • LogRocket vs FullStory: Features, Pricing, and Best Fit in 2026

    LogRocket vs FullStory: Features, Pricing, and Best Fit in 2026

    LogRocket vs FullStory: compare features, pricing, session replay, analytics, and team fit to see which tool is better for debugging, UX insights, and conversion analysis.

  • Hotjar vs Google Analytics: Do you Really Need Both?

    Hotjar vs Google Analytics: Do you Really Need Both?

    When planning the features of FullSession, our behavioral analytics software, we tested many other tools to learn more about their strengths and weaknesses because our goal was to build something even better with these lessons in mind. This guide compares Google Analytics vs Hotjar by use case, what each tool is best at, and when…

  • Hotjar Review 2026: Pricing, Session Limits, Pros, Cons

    Hotjar Review 2026: Pricing, Session Limits, Pros, Cons

    You usually don’t start shopping for heatmaps and session replay because it sounds fun. You do it because a funnel step drops, support tickets spike, or a new UI ships and metrics get noisy, but the dashboards won’t tell you why. Disclosure: We build FullSession, a behavior analytics platform that overlaps with Hotjar. That also…