Author: Mohamed Sehwail
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How to Make the Best “How Did You Hear About Us” Survey
It’s one thing to know which of your marketing campaigns are most effective. It’s another to know in which platforms do these marketing campaigns perform the best. Asking, “How did you hear about us?” can tell you where the bulk of your customers are coming from. This can help you strengthen the marketing channels that…
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What is User Retention? (+ How to Measure & Improve It)
A retained user is someone you’ve satisfied so much that they keep coming back to your brand. In the same vein, a high user retention rate indicates a great number of satisfied customers and good customer loyalty. However, it can take a while to reach that level of user retention that all businesses want. First…
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7 Best Landing Page Optimization Tools and Why You Need Them
Landing pages are like digital welcome mats for your website; they’re the first thing visitors see when they click on a link from an email, an ad, or another digital source. Just as a welcoming entryway sets the tone for a visitor’s experience in a home, a well-designed landing page sets the tone for a…
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Categorical vs Quantitative Data: How Are They Different?
Data collection and analysis is the starting point of every effective marketing campaign. Do you want to refine your ideal customer profile? Create more personalized marketing strategies? Or find out exactly what motivates them to buy? Whatever the case may be, customer-centric marketing should start with data. But what kind of data do you need?…
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6 Main Qualitative Questions Examples
Qualitative research uncovers the details of human behavior, beliefs, and feelings. It gives us insights that numbers can’t always tell. These research questions help us understand the “how” and “why” of things. In this article, we’ll look at six examples of good qualitative questions. We aim to highlight how picking the right questions can improve…
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Churn Rate vs. Retention Rate (In-Depth Breakdown)
Churn rate and retention rate are two sides of the same coin. These rates are important for businesses to understand customer behavior. The churn rate measures how many customers stop using a service over a specific period. On the other hand, the retention rate shows us the percentage of existing customers who stay. Both metrics…
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7 Best Market Segmentation Tools For Top-Notch Personalization
Even though you have a very specific Ideal Customer Profile, your target audience will still consist of different types of people. They will have varying interests, attitudes, geographical locations, income levels, and so on. Customers that share similar characteristics belong to the same “segment.” So, what does this mean for your marketing campaigns? Your target…
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What Are Rage Clicks? Causes, Examples, and How to Fix Them
Users do not rage click because they are impatient. They rage click because your interface promised an action and failed to deliver it. A button looked clickable but did nothing. A page stalled with no feedback. A form appeared to submit but never confirmed success. In each case, repeated clicking is not random behavior. It…
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How to Collect In-App Feedback (+ Best Methods and Tools)
Launching a mobile app isn’t easy, and if you’ve already made it this far, congratulations! However, the work isn’t over yet, and probably never will be. Now that you’ve put your app out there, it’s time to see what your audience thinks about it. Measuring app performance is more than just the number of downloads…
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CRO for Mobile: Definition, Advantages, and Best Practices
Traffic share of mobile traffic for all types of businesses is increasing year by year, which comes as no surprise since we spend more than half our time on mobile instead of desktop. But what does this mean for businesses? Simply put, you’re missing out on a big chunk of your target market if you’re…
