Author: Mohamed Sehwail

  • How to Conduct Form Analysis With Web Analytics Tools

    How to Conduct Form Analysis With Web Analytics Tools

    Form analysis is critical for ensuring your website forms work as intended. You need to understand which form elements cause users problems and prevent them from completing the desired action.

    Pinpointing reasons behind these issues can help you improve your website, web app, or landing page forms and boost your conversion rates.

    To assess what happens during users’ sessions and how customers interact with your website forms, you need to use user behavior tools to monitor their actions.

    FullSession, our product analytics tool, helps you conduct web form optimization. With in-depth product metrics and features such as session recording and replay, interactive heatmaps, and website feedback forms, you can track customer journeys on your website and evaluate all form elements that block the path to conversions.

    Schedule a demo to see how FullSession works, or start a 14-day free trial right now!

    If you want to learn more about form analysis, in this blog post, we will explain how to conduct one, discuss various types of website forms and their purpose, cover critical metrics to track, and show how FullSession helps you with its advanced features.

    Let’s define form analysis.

    What is form analysis?

    Form analysis is a process of examining website forms to improve their design and effectiveness. It involves studying the structure, the surrounding context, the user journey through the form fields, and its overall impact on the website.

     

    The goal is to make forms more user-friendly and improve their usability. It’s essential to track users’ actions when filling out forms and assess what issues they encounter and what frustrates them.

     

    By understanding these factors, you can make changes to improve the overall user experience and boost your form conversion.

    Why should you conduct form analysis?

    woman using a laptop

    Image source: Pixabay

    Web form analysis helps you identify conversion optimization opportunities, such as reducing the number of fields in a form or simplifying the overall layout. Regular form analysis enables you to spot trends over time and ensure that your forms always perform at their best.

    However, there’s one possible problem with form analysis regarding sensitive data.

    Can you collect sensitive data with form analysis?

    Understanding how your form analysis software deals with sensitive data such as passwords, credit card information, or other personal information is essential.

    FullSession doesn’t share your data with third parties. It collects data securely and doesn’t record, store or transmit sensitive information, respecting your users’ privacy.

    FullSession also helps you analyze any form and shows user engagement data. Let’s discuss the most common form types you can evaluate with FullSession.

    Ten website forms to use and analyze on your website

    sign in page on a laptop

    Image source: Freepik

     

    There are many web forms, each with its purpose. Let’s mention the most common web form types.

    Most websites require users to sign up for an account before using services or products. It usually involves providing some personal information. When signup forms are confusing and difficult to complete, users are dissuaded from creating an account. It decreases your customer base.

          2. Event registration form

    Event registration forms allow people to sign up for a specific event. They usually require contact information and personal data. These forms also deliver event-specific information, such as time, date, and place.

          3. Sales contact form

    Sales contact forms collect sale-specific information from people who want to know more about your offer or seem ready to purchase something from your company.

          4. Orders and payments forms

    These web forms collect information about specific customer orders and payment details and significantly impact your conversion rate. They need to be highly optimized and secure.

          5. Newsletter signup forms

    Visitors can stay up-to-date with your latest news and offerings by using a newsletter signup form on your website. These forms should be straightforward, consisting of up to two fields: e-mail address and user’s first and last name.

          6. Free assessment form

    Free assessment forms help prospects evaluate a product before the purchase. They are excellent for lead generation and usually include up to two fields: the prospect’s name and e-mail address.

          7. Website feedback form

    These forms let you learn more about your users and their experience with your website, web app, or landing page. FullSession allows you to quickly and efficiently collect and manage user feedback with website feedback forms.

          8. Customer feedback form

    They are similar to website feedback forms but focus on the reception of your products and the quality of your customer service. You can collect user feedback with customer feedback tools.

          9. Donation form

    When creating a donation form, it is vital to provide a high level of security due to the exchange of personal and financial information. By ensuring the form is secure, you can protect both the donor and your organization.

          10. Contest registration form

    Contests help your brand become more recognizable and deliver something valuable to your users to incentivize them to engage with your business. You can use contest registration forms to allow people to submit their information.

    As you can see, website forms help you achieve many goals. To measure their effectiveness, however, you need to track some critical metrics.

    Four key metrics to track with form analysis

    data piechart on a laptop

    Image source: Freepik

     

    You need to follow several key metrics to ensure your web forms are effective:

    • The form completion rate shows the percentage of visitors who fill out your forms and submit information. It should be as high as possible since it indicates that people respond positively to your offer.
    • Average completion time shows visitors’ time to complete your form. Low values indicate that people will more likely convert.
    • Visitor count shows the number of people visiting website pages, including online forms.
    • The abandonment rate shows the percentage of users who don’t complete a specific action, in this case filling out a form.

    As you can see, measuring the effectiveness of your web forms isn’t very hard. Let’s explain why optimizing your forms is worth the effort.

    Four benefits of form analysis

    Analyzing web forms can provide several advantages to your business. Here are some of the essential ones.

    • Improving conversion rates – form analysis helps reduce form abandonment and improve conversion rates.
    • Understanding the users – form analysis helps you uncover frustration points and determine the confusing elements of your web forms to simplify them.
    • Finding problems – form analysis helps you identify technical issues. For instance, if you notice that some users are having trouble submitting their forms, you can notify your development team to assess and solve technical problems like the unresponsive Submit button.
    • Optimizing the forms – form analysis helps you create a better user experience, leading to happier customers who are more likely to return for future purchases.

    Of course, form analysis won’t solve all your problems – it also has some limitations.

    Three limitations of form analysis

    The limitations of web form analysis include the following:

    • There is no way to see how users might perceive your forms unless you ask them.
    • To get accurate data, you need to use a tool that accurately records user actions.
    • There is no guarantee that all visitors will fill out the form correctly. This can cause problems with incomplete responses, which will skew your results.

    These limitations make creating a good web form quite challenging. Let’s discuss some other issues you might encounter.

    Six common mistakes in designing a web form

    web form for a free consultation

    Image source: Elementor

     

    Here are some common mistakes companies make while creating web forms.

    • Asking for too much information – users are reluctant to share personal information, especially when they feel it’s unnecessary to achieve a particular goal.
    • Vague error messages – the form should communicate what users do wrong to complete them easily and quickly.
    • Multi-column forms – some customers feel single-column forms are less confusing and easier to work with than multi-column variants.
    • Poorly implemented verification – sometimes, an irritating captcha can turn users off and make them leave the website without completing the form.
    • Confusing layout and labels – the form should be easy to understand and fill out. All fields need to be labeled appropriately.
    • No autocomplete/pre-fill feature – autocomplete and pre-fill allow users to quickly fill out the information they’ve provided to the company during a previous order. It helps save much time and makes the process of completing forms much more effortless.

    Now that you know what to avoid when designing web forms let’s discuss the form analysis process in detail.

    Six crucial steps of the form analysis process

    Follow these critical steps below to make your form analysis process more successful.

          1. Collect your data

    You must use a web analytics platform to get accurate data about your users, website, and web forms. FullSession provides behavior analytics to help you collect data on user engagement with your website forms.

          2. Look at the broader perspective

    It is worth considering whether the issues you encounter with your forms have some other cause. Do your website visitors even reach the forms before they drop out? How many of them complete the form? Has the form page changed recently? These are some of the questions you should try to answer.

          3. Establish key benchmarks

    It’s essential to track the results of your online forms regularly, or benchmark them against one another, to see how they perform over time. This way, you can make necessary adjustments to ensure that your forms are as effective as possible.

          4. Look closely at your fields

    It’s time to take a closer look at each field in your web form. Are they straightforward to understand? Can users fill them out without any problems? Are there any errors?

    Search for the highest dropout rates and analyze error messages. Look at how many answers you get for specific fields and how much time people spend filling them out.

          5. Examine how your users complete the forms

    To watch how users interact with your forms, you should use session recordings, replays, and interactive heatmaps, which provide valuable user behavior data. FullSession delivers all these features you can assess during a 14-day free trial.

     

    Perhaps you’re asking for too much information, or the messaging on the form isn’t clear. There may be a layout issue you need to address to increase the form completion rate.

          6. Analyze the data

    After you have collected all the data, it is time to analyze it and make changes to your web forms accordingly. Look closely at your forms and try to identify any potential problems. Once you have found the issues, work on fixing them.

    Following the steps outlined here will help you get started. Additionally, you can use some optimization techniques to make your forms more engaging for website visitors.

    Four form optimization techniques to implement today

    Let’s share some helpful tips to speed up your online form optimization.

    • Ensure good UX – one of the essential elements is creating a good user experience (UX). People who have difficulty using your form will likely leave without submitting their information.
    • Plan a good navigation structure – ensure all the components of your site are easy to find and understand. Organize everything logically, and ensure your forms are accessible on crucial pages.
    • Design a good layout – ensure that the information is easy to read and that the form’s colors and layout create a sense of ease and comfort.
    • Guide your users – remember that your visitors may not be as tech-savvy as you are. Ensure every step clearly explains what users must do next to fill out web forms.

     

    You should invest in an advanced web analysis tool to make this process much easier and understand the roadblock user encounter. Let’s explain how these tools help you achieve your goals.

    How web analytics tools help you conduct form analysis

    Learning about users’ motivations and feelings is essential to understand their form interactions. Fortunately, you can use web analytics tools for this purpose.

    FullSession is one such tool that provides you with valuable insights into how your forms are performing. With FullSession, you can see people’s issues and get detailed data to boost form optimization efforts.

    Let’s explain the essential FullSession features.

    How to conduct form analysis with FullSession

    fullsession tools

    FullSession allows you to use website visitor tracking tools to observe how visitors interact with your forms in real time.

     

    While collecting data, FullSession doesn’t affect your website’s performance in any way, so you can use it without jeopardizing customer experience when browsing your site, web app, or landing page.

     

    Let’s explain how FullSession helps you conduct form analysis.

     

    Evaluate current web form performance

    fullsession session recording

    Session recording tools help you discover website form issues in minutes. By watching a session replay, you can track the following:

     

    • Form accessibility on different devices
    • Page load time that blocks form loading
    • Form fields that are not labeled clearly
    • Inactive fields that customers can’t fill out
    • Invalid data entered by users
    • Users not clicking the Submit button
    • Unexpected errors and confusing messages or instructions
    • User input that’s not saved automatically
    • Whether users can navigate to the next page after submission

     

    You can skip user inactivity or fast-forward each recording to save time. You can also add and share notes with other team members.

     

    Track user behavior and how users interact during a session

    fullsession session recording tool

     

    When you access session replays, you can get a top-down view of the data and see what happened during user interactions with your forms.

    It is helpful for spotting trends: if one user has an issue, it’s not necessarily significant. But if the same problem happens several times, it’s worth taking a closer look.

    Here’s the data you can collect with session recordings and replays:

    • Visited pages/URLs
    • Average time on page
    • Total time spent on pages
    • Visit source
    • The session event data
    • Screen resolutions
    • The country and IP address of the users
    • Session list

    Find elements that drive drop-offs

    With website heatmap tools, you can track all sorts of form issues. People may be trying to fill out a form on your website, but they keep getting error messages. It can be due to incorrect input.

    Your Submit button may not work correctly, or the backend may not process the form properly. It can cause users to miss important information.

    Users can also have problems with the overall layout. They might need help finding the form fields, or the form is too long and complex. By making some simple changes, you can increase your completion rates.

     

    With FullSession, you get three interactive heatmaps to track users’ actions:

     

     

    You can also read our guide on how to read a heatmap to get more information on this feature. Let’s share some examples of FullSession interactive heatmaps.

     

    Click maps

    fullsession click map

    Movement maps

    fullsession movement map

    Scroll maps

    fullsession scroll map

    Ask users for qualitative feedback

    You can also use FullSession to quickly and easily get customer feedback regarding your web forms or the entire user experience. You don’t need to invest in a specialized NPS software platform – we have everything you need to get relevant qualitative information.

    fullsession customer feedback form

    Review the data and identify problem areas

    With FullSession, you’ll get a customer feedback report you can use to assess all critical issues with your forms by reading users’ comments and tracking their sentiments.

     

    What’s best, each input is connected with a session recording, so you can watch what happened and understand the reasons for user frustration.

     

    Here are some of the information you can see in the report:

    • Creation date
    • Author’s identity
    • Name (of the form)
    • Activity status
    • The number of responses
    fullsession customer feedback report

    Additionally, the Actions tab in the Feedback section of our Dashboard contains links to individual responses. Click for additional data:

    • URL
    • User sentiment (rating)
    • User comments
    • Form’s ID
    • Date
    • The used browser

    Conduct an experiment based on your findings

    When you have all the required data, you can analyze the behavior of users on your site and identify worrying trends. You can experiment with your website forms, watch real-time results, and confirm or deny your suspicions. It will help you optimize your website forms and keep users converting.

    Keep user data safe and respect user privacy

    FullSession enables you to protect users’ sensitive data from privacy breaches. Our features will help you monitor the site for suspicious activity or intrusions.

    You’ll be able to monitor your customers’ activities and protect them from identity theft or unauthorized access simultaneously.

    You can use FullSession on websites, landing pages, and web apps. Our platform allows you to view the recordings of users’ actions on screen.

    However, it’s a reproduction – you can’t capture the information they type in and access credit card details, login credentials, and other sensitive data.

    Our tool doesn’t track users’ activity across the Internet. You also can’t use it for behavioral advertising purposes.

    We have you covered if you are interested in other web analysis tools. While developing FullSession, we researched similar solutions to provide our customers with the best possible features for their needs. Continue reading to learn more.

    What are some other web analytics tools on the market?

    There are many web analytics tools on the market, each with its strengths and weaknesses. FullSession is one of the most popular tools and differs from the others in several ways.

     

    Read our comparison and alternatives articles to learn more about web analytics tools and why FullSession should be your first choice.

     

    Form analysis: Key takeaways

    Web forms are essential to your business operations and should be optimized as much as possible to increase conversions. Form analysis is an integral part of the optimization process.

     

    The best way to conduct such analysis is using FullSession, which is easy to utilize, cost-efficient, and has a quick setup process. Our session recordings and replays will help you notice problems and worrying trends, and interactive heatmaps will provide additional context. You can then use customer feedback forms to confirm your suspicions or ask users for their opinions.

     

    FullSession makes data easy to find thanks to powerful segmentation and filtering options. It respects the privacy of users and doesn’t affect website performance. You can also analyze the complete user journeys, not just interactions with your website forms. Our platform is a complete package that’ll make form analysis a breeze.

     

    Are you interested? You can schedule a demo or start your 14-day free trial!

    FAQs about form analysis

    Here are answers to some common form analysis questions.

    How do you analyze a form?

    To understand how people use your form, you must explore how they interact. You’ll want to look at how users complete each field of the form and see whether or how they interact with the other elements on the page. You can use a solution like FullSession to conduct a form analysis.

    How do I see responses to a form?

    You can use FullSession to create customer feedback forms. The tool lets you view and analyze all the answers via the dashboard. Get the demo right now.

    Which is the best analytics tool for websites?

    Regarding online privacy, our FullSession is one of the best options on the market. With our rich features, FullSession protects customers’ data and online activity. Because we prioritize privacy, you can be sure that your data will always be safe with us. So if you’re looking for a privacy-centric solution, FullSession is the way to go.

     

  • How to Speed Up Product Adoption With User Behavior Tools

    How to Speed Up Product Adoption With User Behavior Tools

    Product adoption is critical for measuring the success of your product and business overall. Improving product adoption has become a challenge for most companies, so there is an increasing focus on user behavior tools that support adoption efforts.

    User behavior tools can impact product adoption by giving your team insights into how users interact with your product. For example, a platform like our FullSession helps you improve various aspects of your site with session recording tools and website heatmap tools.

    You can also get customer feedback via website feedback forms, understand where users experience issues, and optimize your product accordingly.

    Schedule a demo to see how our behavior analytics tool works, or test all features by starting your 14-day free trial!

    This blog post will explain the importance of product adoption, walk you through the benefits, discuss common barriers and explain how to overcome them with FullSession.

    Let’s start by explaining what product adoption is.

    What is product adoption?

    Product adoption includes using a new product or service to achieve specific goals. The product adoption process generally consists of learning and experimentation, during which users try out the new product or service to see if it meets their needs.

    If the product or service is helpful, users may use it more regularly, eventually incorporating it into their everyday routines.

    By understanding the factors influencing product adoption, businesses can increase the chances of success for their new product or service and ultimately boost their revenue.

    Why is product adoption important?

    There are a few key reasons why product adoption is so important. First, when customers adopt your product, they use it because it brings more value than other solutions on the market.

    Second, product adoption is a crucial metric for determining whether a product is successful. If customers adopt your product, it’s a good sign that it meets their needs. Conversely, if customers don’t embrace your product, it’s a sign of a problem you need to address.

    Finally, product adoption is vital for generating revenue. If customers are using your product, they’re more likely to pay for it. Even if they’re not paying for it, they’re more likely to recommend it to others, leading to more customers and revenue.

    In short, product adoption is essential because it’s a key indicator of success, generates revenue, and provides valuable customer feedback.

    What is the product adoption curve?

    product adoption curve

    Image source: New Breed Revenue

    The product adoption curve shows your product growth over time in a visual way. It reveals the number of people using the product at each stage of the adoption cycle against the percentage increase in total usage. You can track the adoption curve to understand how well your product fits the market and predict future growth.

    The adoption curve is also known as the S-curve. It begins with a small number of users at the start, grows to a maximum as people rapidly adopt the product, and then declines as users gradually stop using the product.

    The adoption curve helps you understand how new products or ideas gain traction and eventually reach a point of saturation. Let’s discuss the user types you should pay attention to based on their place in the product adoption curve.

    Innovators

    Innovators are always looking for the newest and latest products. They want to be the first to experience the product. They are willing to take risks, even if it means paying a higher price, because they want to say they were the first to use the product.

    Early adopters

    Early adopters tend to be more risk-averse than innovators but still want to try out new products. They often try to find practical uses for new products and can be opinion leaders in their communities.

    As an existing customer, an early adopter is essential for the success of a new product because their endorsement can help a product become mainstream and reach a wider audience.

    Early majority

    An early majority is a group of people only interested in products tested and validated by others. They base their purchasing decisions on the product’s value and often wait for a price decrease before they buy. This group is crucial because it helps validate a product and make it more attractive to the late majority and laggards.

    Late majority

    The late majority is a very risk-averse group that is only willing to adopt new products once most of the population finds them valuable. Reaching the late majority stage on the product adoption curve usually means that the product has been completely validated on the market.

    Laggards

    Laggards tend to be more conservative and risk-averse than other groups in the product adoption cycle. They place a high value on safety and security and are often skeptical of new technology. As a result, they can be challenging to reach with new products.

    Despite their resistance to change, laggards can be an important target market for new products and technologies. They may be more likely to adopt a new product or technology if it is recommended by a trusted source, such as a family member or friend or if it is necessary for their work or lifestyle.

    Since we discussed the most important groups of users, let’s mention some key factors that impact their decision to adopt the product.

     

    Five factors that influence user adoption

    papers with charts, glasses and a magnifying glass

    Image source: Pexels

    Many factors can affect user adoption of a new technology or system. Some key factors include

    • The ease of use and whether the product requires training
    • The quality of the product and potential issues regarding usability, reliability, and performance
    • The value of the product, including its price and cost-effectiveness
    • The usefulness of the product in real-life situations
    • Customer experience and satisfaction with the product, including customer service, technical support, warranties, and other features

    Now, let’s discuss the most critical challenges that can decrease the product adoption rate.

    Seven common barriers to product adoption

    Product adoption is a complex process requiring users to undergo different stages before fully engaging with the product. Even if there are no universal rules for adopting any particular product, some common barriers might hinder your results. Let’s give a short overview.

    Lack of awareness

    When starting a new product, getting the word out and building awareness among potential customers is essential. The best way to do this is through a comprehensive marketing campaign that includes advertising, social media, and other outreach efforts.

    Building brand recognition can help more people learn about your product and consider adopting it.

    Product complexity

    Complexity can be a real problem for products. A product that is too difficult to use will drive people away. You can overcome this challenge by ensuring your instructions are straightforward.

    By explaining the background and context of your product, you can help people comprehend it better and use it more effectively.

    Multiple target audiences

    Getting a new product off the ground can be challenging when it requires adoption by multiple groups of customers. You’ll need to persuade each group of the product’s usefulness to succeed.

    It can be daunting, but if you can effectively communicate the product’s benefits, you’ll be well on your way to success.

    High costs

    A high price can prevent customers from adopting the product, while a low price can result in lost revenue.

    Indirect costs, such as development, maintenance, or advertising, can significantly impact pricing. Therefore, it is essential to consider all aspects when setting the price for a new product.

    Fear of failure

    Some products are somewhat risky by their very nature. It is often the case with new products that are very innovative and cutting-edge. Customers may be hesitant to adopt them because they’re unsure if the product will take off or provide support in the long run.

    Fear of change

    When trying new products, some people may be hesitant out of fear of change. They worry that their daily routines will be disrupted and their quality of life will suffer. By taking small steps and gradually adapting to new products, people can ease into the new way of doing things without sacrificing too much or entirely overhauling their routines.

    Lack of trust

    It’s not uncommon for people to distrust new products, especially if they’re unfamiliar with the company behind them. After all, it’s easy to make false claims about a product’s efficacy.

    That’s why it’s essential to be clear and upfront about a product’s background and results. Proper communication, testing, and documentation can help build trust and overcome initial skepticism.

    Now you know what factors can slow the product adoption process, but how do you evaluate your results to ensure you’re on the right track? Start tracking product adoption metrics.

    Ten most important product adoption metrics

    Here are some metrics you can track to understand your product adoption better.

    • Adoption Rate – measures how many people use a product or a specific feature.
    • Conversion Rate – shows how many users perform a key action, i.e., sign up for your product. You can track conversion rates alongside daily active users to evaluate the effectiveness of your business strategy and marketing efforts.
    • Time to Value – shows how long it takes people to adopt your product.
    • Net Promoter Score (NPS) – shows how many existing customers would recommend your product.
    • Usage Frequency – shows how often people use your product or a new feature.
    • Activation Rate – measures how many of your consumers successfully activate, i.e., become long-term customers.
    • Customer Lifetime Value – shows how much you can earn from an average customer over time.
    • Churn Rate – shows the percentage of customers who leave your product. It helps you track your most valuable customer segments.
    • Time Spent with Product – shows how much time people spend using your products.
    • Retention Rate – lets you see how many customers stayed with your brand over time.

    So now that you know what critical issues you might face and what metrics to track, let’s discuss how an optimized product adoption process should work.

    Six steps of the product adoption process

    people sitting at a desk and a laptop

    Image source: Freepik

    The product adoption process might differ depending on the industry. Here are the most common steps that drive product adoption.

    1. Credibility

    During the first stage, potential customers learn of your product. You need to understand their needs and look for reasons that could persuade them to become regular users.

    Brand recognition and credibility are essential at this point, as users will more likely try a product created by a company they already know and trust. The uniqueness and novelty of your product are also crucial.

          2. Interest

    When people are interested in your product, they will research to learn more about it. The more detailed and precise your product information is, the better. By providing accurate information, you can help people understand your product better and make a more informed decision about whether or not it fits their needs.

          3. Evaluation

    When customers consider whether or not to purchase your product, they evaluate it based on their specific needs. They will also compare your product to the competition.

    At this point, providing a high-quality product at a reasonable price is essential. You also need to be aware of your product’s strengths and weaknesses, capitalize on customers’ positive feedback and persuade even more people to choose your product over others.

          4. Trial

    This step is crucial for software. The trial phase starts when potential customers want to test your solution and see whether it’s a good option for their needs. Free trials are a great way to show the features of your product.

     

    Features aren’t everything, however. It’s also essential to provide an excellent user experience to motivate customers to sign up for paid plans.

         5. Activation

    Once a user knows your product and sees how it can benefit them, the next step is to activate it. It is usually done by signing up on the website or subscribing. Once customers complete this critical action, they are considered active users.

          6. Adoption

    Adoption is the final stage of introducing a new product or service when active users become regular users. It occurs when customers who have tried your product become convinced of its value and see it as a worthwhile investment.

    For businesses, this is the ultimate goal. Getting customers to adopt your product or service is the key to long-term success.

    Tracking customer experience is essential in each step of the process. Without the proper tools and metrics, you’ll be left in the dark, making wrong decisions that can ultimately lead to the failure of your product.

    To boost your product adoption, you should utilize user behavior tools that provide valuable insights into website or web app issues hindering your product growth. Let’s discuss these tools in more detail.

    What are user behavior tools?

    User behavior tools help you understand how users engage with your product, let you monitor customer behavior, and enable you to improve product performance.

    How user behavior tools help you improve product adoption

    Designing products for your target audience becomes easier when you can identify user behavior patterns.

     

    By monitoring usage data, you can clearly see which features are most popular and which issues you need to address with each new product iteration. This way, you can ensure that your products consistently meet your customers’ needs.

     

    We designed FullSession, our UX analytics tool, with these goals in mind. Let’s make an overview of all features you can use to understand your users better and provide them with products aligned with their requirements.

    How to speed up product adoption with FullSession

    fullsession

    FullSession is a SaaS behavior analysis platform for customer journey tracking and conversion optimization.

    It provides access to website visitor tracking tools, such as session recordings and replays, interactive heatmaps, and customer feedback tools.

    With FullSession, you can conduct a customer experience analysis without affecting your website or web app performance, understand where to improve, and boost your product adoption.

    Let’s discuss each of FullSession key features in more detail.

     

    Session recordings help you track website visitors’ actions

    fullsession session recording

    FullSession session recording and replay tools show how users navigate and interact with your website in real time. You can spot negative experiences affecting your product adoption rate.

     

    Session replays help you spot significant issues during user sessions

    fullsession session replays

    Aside from real-time monitoring, you can also look back and watch session replays. It’s an excellent way to notice worrying trends or problems that bother more than one user.

    You can skip periods of inactivity, fast forward, rewind, and pause the recordings. You can spend as much time on the analysis as you want.

    The session recording and replay provide the following data:

    • Visited pages/URLs
    • Visit source
    • The country and IP address of the users
    • Session list
    • The session event data
    • Screen resolutions
    • Average time on page
    • Total time spent on pages

    Interactive heatmaps let you uncover UX and UI challenges

    Website heatmap tools help you track user engagement with your website or web app. You can identify what page elements need a redesign, how to reposition critical sections of a page, or where you need to improve the content. FullSession offers three types of heat maps.

    Click maps

    fullsession click map

    Click map is the first interactive heatmap that lets you see where people click on a page. Click tracking helps you understand which page elements or areas interest users the most.

    Movement maps

    fullsession movement map

    A mouse movement heat map is essential for tracking customer journeys on the website. You can identify what people avoid, where they encounter broken links that stop them from navigating your site, evaluate their ability to find what they need, and if they reach pages intended for conversion.

    Scroll maps

    fullsession scroll map

    Scroll maps let you see how far users scroll down the page. This feature is essential to evaluate where to position crucial page elements such as CTAs, banners, links, or important messages.

    Customer feedback forms let you track customer satisfaction levels

    fullsession customer feedback form

    With FullSession, you can design customer feedback forms and align them with your branding. You can choose devices to collect the feedback, set up your questions, and decide if you want to receive answers via email. You don’t have to invest in NPS software.

     

    Customer feedback forms provide additional context for session recordings, as users can comment on issues they experience. You can watch what happened during a session replay. Users can also rate specific features and elements of your solution.

    Customer feedback reports help you learn what to improve

    With customer feedback reports, you can track customer feedback trends and monitor if their sentiment improves. Our dashboard provides access to all of your website feedback forms and their various details:

    • Name of the form
    • Creation date
    • Author’s identity
    • Activity status
    • The number of responses
    fullsession customer feedback reports

    There’s also an Actions tab in the Feedback section of our Dashboard. You can see it on the rightmost side. It contains links to individual responses. You can click for more details:

    • Form’s ID
    • Date
    • URL
    • User sentiment (rating)
    • User comments
    • The browser used by the person

    Advanced filtering options let you find issues faster

    fullsession advanced filtering options

    Our filtering options help you find whatever data you need with ease. You can identify specific events during sessions and focus on information that matters. Using the Notes feature, you can also share your findings with other team members.

    Advanced analytics provides a wealth of user data

    Finally, FullSession also has a metrics dashboard that gives access to details about your website and users. Here are some of the metrics you can analyze:

    • Average page load speed
    • % of sessions on mobile devices
    • Median scroll depth
    • Console errors
    • The number of dead clicks and error clicks
    • Trashed cursor

    As you can see, with proper tools and advanced analytics, FullSession helps you build a seamless digital customer experience that will speed up your product adoption. Start your 14-day free trial to eliminate the guesswork and boost customer satisfaction.

    If you’re interested in how FullSession compares to other user behavior tools, you will find the following section particularly useful.

     

    Eight examples of user behavior tools

    While developing FullSession, we researched other popular tools on the market.

     

    Below you can find our articles on alternatives, competitors, and comparisons that will give you enough information to decide which product analytics tool gives you the most in-depth product metrics to boost your product adoption.

    We covered FullSession in each to help you see how our web analytics platform compares to other solutions.

    What to do next to boost your product adoption

    Product adoption is essential for any business that wants to succeed. By understanding how customers think about your product, you can create a solution that meets their needs and expectations.

     

    Additionally, making your product easy to use will help encourage customers to adopt it. Ultimately, by launching your product and helping it reach customers, you can ensure it is successful.

     

    You can take advantage of user behavior analytics and user experience analysis to improve this process by gaining insights into how customers interact with your product and seeing what actions lead to higher levels of adoption.

     

    A platform like FullSession lets you observe how people use your website via session recordings and replays. You can also use interactive heatmaps to gain additional insights about the user journey and get feedback directly from users via customer feedback forms. FullSession also makes data easy to find thanks to powerful segmentation and filtering features.

     

    Schedule a demo or start a 14-day free trial to see our platform in action.

    FAQs about product adoption

    Here are answers to some common product adoption questions.

    What is product adoption in SaaS?

    Product adoption is the process by which a new product or service – such as SaaS – is adopted by its target user. The key to successful product adoption is making the technology easy to understand and use by the target users while providing high value for an affordable price.

    How do you measure product adoption?

    You can use various tools to monitor product adoption metrics. For example, you can look at signups, monthly active users (MAU), website traffic, and more.

    How do you promote product adoption?

    There is no one-size-fits-all strategy for promoting product adoption. It depends on the types of challenges your product faces. Some companies focus on educating users about the benefits of their solutions, while others concentrate on incentivizing users to use their products by offering rewards, discounts, and similar.

    How can you improve adoption in customer success?

    Customer success teams can significantly improve adoption rates by providing thorough and complete training, working closely with IT teams, and providing ongoing support and guidance. By focusing on these three areas, customer success managers can increase the likelihood that their customers will become successful adopters of their products and services.

     

  • Customer Churn Analysis: What It Is, How To Conduct One And Why

    Customer Churn Analysis: What It Is, How To Conduct One And Why

    Keeping customers happy and engaged is essential to the success of any business. However, keeping them as loyal customers requires much effort.

    For this reason, companies must conduct a customer churn analysis and keep a finger on their churn rate – a statistic that shows the percentage of customers who stopped making purchases from a company.

    It’s a crucial indicator of how well your business is performing. It gives you a clue on what’s not working with your customer retention strategy and can indicate other business model issues.

    To conduct customer churn analysis, you need specialized tools that help you collect user behavior data. FullSession, our UX analytics tool, gives you access to session recordings and replays, website heatmap tools, and website feedback forms to help you understand where your customers experience issues while using your product and how these issues reflect on your churn rate.

    To see how FullSession works, create an account, start your 14-day free trial, or schedule a demo today.

    In this article, we will discuss customer churn analysis, share its benefits and warning signs, explain how to conduct your analysis, and discuss how FullSession helps you in the process.

    Let’s start by defining the customer churn analysis.

    What is customer churn?

    Customer churn, also known as customer attrition, is the term used to describe a customer’s decision to leave your business. Churn occurs when customers stop using your product or service – for example, they stop paying subscriptions or using your service altogether.

    Many factors can cause customer churn – changes in customer needs, business environment changes, lack of value, product features, poor customer service, and more.

    Let’s explain how customer churn affects your business.

     

    Why does customer churn matter?

    people looking at stats on a phone, laptop and paper

    Image source: Pexels

    Customer churn is one of the most immediate ways to measure the health of a company.

    The loss of any customer represents a loss of revenue and opportunity and can be challenging to manage. Additionally, acquiring a new customer is usually more expensive than retaining one you currently have.

    When a customer leaves, it can disrupt the flow of orders and sales, resulting in lost profits and damaged brand integrity. At the same time, there are costs associated with managing churn: account managers must spend time on follow-up calls, process refunds or cancellations, or take other measures to minimize attrition.

    To understand what your churn rate means for the company, you must thoroughly analyze all the essential data.

    What is customer churn analysis?

    You can use customer churn analysis to evaluate user behavior and determine patterns to predict future churn.

     

    The goal is to identify any possible causes for an increase in the customer churn rate and then take appropriate measures to prevent it.

     

    It is important to remember that the analysis will never be 100% accurate. Still, it provides a good baseline for determining your business performance when predicting and preventing churn.

    Five benefits of customer churn analysis

    person pointing out traffic stats on a laptop

    Image source: Pixabay

    There are many benefits to conducting customer churn analysis. Here are some of them:

    • Measuring company performance against key business objectives – churn analysis provides data that lets you see how your company is doing.
    • Identifying areas for improvement – you can see what doesn’t work to implement necessary changes.
    • Improving customer retention rate – analyzing churn helps you understand what you need to do to improve your customer retention rate.
    • Identifying problems in the funnel – you can also find and remove problems with your sales funnel.
    • Reduce costs associated with attrition – analyzing churn lets you understand what causes customer attrition and reduce its costs.

    What patterns should you pay attention to during the customer churn analysis? Let’s discuss this.

    Four warning signs in customer churn analysis

    When analyzing customer churn, it is essential to look for changes in customer behavior that suggest problems. These include the following:

    • Customers are complaining more frequently
    • Customers are canceling their service more often
    • The number of customers using the service is decreasing
    • The number of new customers signing up for the service is decreasing

    By analyzing data carefully, you can identify which customers are most likely to leave your business and figure out how to keep them coming back.

    Customer churn vs customer retention: How they relate

    Churn and retention are often mistaken because they deal with the same situation: people leaving your business. However, churn differs from retention because it measures the percentage of customers who have abandoned your service within a specific period.

    Retention, however, measures how many existing customers renew their subscriptions over time. So, these metrics are two sides of the same coin. They’re closely tied. You need to understand what drives your retention to optimize your churn and vice versa.

     

    Two types of customer churn

    There are two main types of customer churn: voluntary and involuntary.

    Voluntary customer churn refers to customers who decide to leave on their terms. Involuntary customer churn occurs when customers have to cancel their subscriptions due to a non-payment issue or other reasons, such as an expired credit card.

     

    Given the importance of keeping customers happy, it’s essential to understand what causes them to leave. Understanding which customer churn you’re dealing with can help you prioritize your efforts and improve your overall retention rates.

    What stats show us about customer churn

    Here’s what statistics tell us about customer churn, its analysis, optimization, and importance for healthy business operations:

    • Customer churn costs companies in the USA around $136 billion a year. (CallMiner)
    • Managing customer expectations and solving customer issues during first-time interactions can reduce churn by 67%. (Kolsky)
    • 69% of respondents are more likely to shop more frequently at retailers with consistent customer service. (Forrester)
    • For 32% of people, just one bad experience is enough to turn away from a brand, despite previously exemplary customer service. (PWC)
    • 92% of SaaS companies that grew less than 20% per year fail. Churn reduction and customer retention optimization strategies are crucial. (McKinsey)

     

    Since you now understand the importance of customer churn, let’s discuss the optimal process to conduct your analysis.

    Eight steps to conduct a customer churn analysis

    page with charts on a laptop

    Image source: Unsplash

    You must take several steps to conduct a successful customer churn analysis and get the best quality data. Let’s discuss each step in more detail.

    Step 1: Define what constitutes churn

    The first step is to define what constitutes churn in your particular scenario. Is it just customers who cancel their subscriptions because of their decision, or do you want to measure and analyze involuntary churn too?

    What about users who pause their accounts for financial reasons? Answering these questions will give you a clear picture of your current situation.

    Step 2: Determine a timeframe for your churn calculation

    You also need to specify what timeframe you want to evaluate for your churn calculation. As we’ve mentioned, 5% annual churn is very different from 5% monthly churn.

    Step 3: Collect the data you need to perform the analysis

    Now, it’s time to collect the data you’ll need for your analysis. You should be able to get the basic numbers from your day-to-day operations and financial reports depending on the timeframe.

    Don’t stop there. Invest in a tool that lets you track different engagement metrics and provides behavioral analytics, such as our FullSession. Schedule a demo to evaluate all features.

    Step 4: Calculate customer churn rate

    The next logical step is calculating your churn rate. The basic formula looks like this:

    Lost Customers ÷ Total Customers at the Start of the Period) x 100.

    Calculate your rate as a percentage and compare it against the industry average.

    Step 5: Calculate the financial impact of churn

    The exact financial impact of customer churn will depend on your particular business situation and other metrics and key performance indicators, such as customer lifetime value.

    Consider the lost subscriptions, what you paid to keep the client, and the money you will pay for acquiring a new user to recuperate the losses.

    If you want to look at the broader perspective, you can calculate your revenue churn for the period you’re analyzing. To do that, start with the following:

     

    • Determine your recurring revenue at the beginning of a month, quarter or year.
    • Subtract the revenue you had at the end of the period from the revenue you had at the beginning of the same period.
    • Subtract revenue that comes from new customers and bonus revenue that doesn’t come from standard operations. You only want to look at revenue lost due to churn.
    • Divide the result by the total revenue you had at the beginning of the period.
    • Calculate the percentage value.

    For example, if you lost $50,000, and your total revenue at the beginning of the period was $500,000, you have a 10% revenue churn. Negative revenue churn means you gained, not lost, revenue.

    By tracking churn rates over time, you can identify areas you need to improve to keep your customers happy and reduce churn rates in the long term.

    Step 6: Identify the reasons customers are churning

    Now, it’s time to analyze the data and the reasons behind customers churning. It’ll help you identify at-risk customers, and a behavior analysis tool such as FullSession can be beneficial here to give you all the necessary details about customer dissatisfaction.

    Step 7: Summarize your findings and takeaways

    When you have all the data you need and understand what’s going on with your customer base, summarize your findings, draw conclusions and create an action plan for solving all product issues.

    Step 8: Create a plan to retain existing customers

    The last step is to formulate a plan to help minimize your customer churn, so your company can stop losing users and revenue. It will ensure your business grows over time.

    Since we explained the crucial steps in conducting a customer churn analysis, let’s briefly discuss customer behavior tracking and its importance in the analysis.

    Why is customer behavior essential for customer churn analysis?

    Understanding customer behavior helps you identify early warning signs that a customer may be at risk of churning.

    For example, if a customer starts reducing their use of a product or service or begins engaging in less positive behaviors (e.g., complaining more frequently), this may indicate they are not as satisfied as they once were and are at risk of leaving.

    Many factors can influence customer behavior, so tracking as much data as possible is essential. This data can come from surveys, customer feedback, heat maps, session recordings, and more.

    By understanding what factors are causing customers to leave, you can take steps to address these issues and keep customers loyal.

    To conduct such an analysis, you need to start using an advanced user behavior tool like FullSession. Let’s discuss what FullSession can do for your business.

    How to reduce customer churn with FullSession

    fullsession tools

    FullSession is our cloud-based platform that offers website visitor tracking tools.

    It’s available as a SaaS and doesn’t affect your website performance while collecting product metrics for analysis. It gives you access to many useful features.

    You can use it to watch session recordings and replays and analyze interactive heatmaps. You can read our guide on how to read a heatmap for more information.

    You can also use FullSession for customer journey tracking and get customer feedback via customer feedback tools.

    All data is easy to find thanks to advanced filtering and segmentation features.

    Understand the reasons why users abandon your site

    fullsession session recording

    FullSession provides product analytics and helps you understand what motivates users to look for a different solution and leave your brand. You can watch session recordings and track issues that push your users to leave your website, web app, or landing page.

    There is no need to watch the entire session replay. You can skip periods of inactivity, fast-forward and rewind session recordings to save time.

    Identify usability issues and troubleshoot technical issues

    fullsession usability stats

     

    With FullSession, you identify various usability issues which stop people from performing desired actions on your website and evaluate the following data:

    • Total time spent on pages
    • Average time on page
    • Segment health
    • Error clicks
    • Dead clicks
    • Rage clicks
    • Trashed cursor
    • Page load time
    • Exit page
    • Device and browser breakdown
    • Screen resolution breakdown
    • Segment health

    Identify user experience issues and frustration points

    FullSession interactive heatmaps provide user behavior data in a graphic form. They are easy to understand and analyze. We provide you with three types of heat maps: click maps, movement maps, and scroll maps.

     

    The first two heatmaps – click maps and movement maps – help identify user experience issues and track what makes customers churn. You can see what users tend to click on the page and which areas of the page they avoid or have problems with.

    Clicks map example

    fullsession click map

    Mouse movement heat map example

    fullsession mouse movement map

    FullSession gives you access to information that lets you assess how attractive your website is to potential customers. You can view the following:

    • Number of users who visited the page
    • The average time on page
    • The average load time on page
    • User engagement on different devices
    • The number of total clicks
    • The number of total views

    Improve your page layout and design

    Scroll maps let you see how far users scroll down the page. It helps you avoid making the pages too long and place essential content elements like high-priority information, buttons, and CTAs in perfect spots to increase conversions.

    Scroll map example

    fullsession scroll map

    Optimize user journey

    Heat maps and session recordings help you identify potential issues down the road. If you notice many people going toward a particular area of the page but then stopping before they complete their journey, that might indicate something needs to be fixed or clarified on the page because it hinders your conversion rate.

    Identify low-performing content and track customer engagement

    With FullSession, you can identify low-performing content driving low engagement and negative user experience. You can also track whether people stay on your site and look at what topics they search for to create more content that resonates with your customers.

    Understand customer needs and expectations

    Understanding the needs of your users is crucial for optimizing the user experience and reducing the churn rate. FullSession is very useful because it relies on data from real users instead of hired testers. Every piece of data you collect comes from your actual users, so you can evaluate their authentic experience with your website.

    Gather customer feedback

    fullsession customer feedback

    FullSession helps you get feedback directly from your users. You can customize each form and select the pages and devices to display the widget. Your customers can leave their feedback using emojis and answer your predefined questions.

     

    To track each feedback, you can navigate to the Feedback section of the FullSession dashboard and see details such as:

    • The user ID
    • URL
    • User sentiment
    • User comment
    • Browser
    • Date of creation
    • Feedback details
    fullsession customer feedback report

    You will get the response, user, and session details for each feedback. What’s best, each feedback is connected to a session recording, so you can watch the replay and evaluate what happened to understand the user’s comment.

    fullsession session recording details

    Improve your customer support

    Statistics show that customer support is one of the most critical factors behind customer churn. With FullSession, you can provide data-driven customer support that offers personalized, tailored guidance and improves the overall user experience of each customer.

    Keep users’ private information secure

    FullSession doesn’t track or record users’ private details, such as typed passwords, credit card information, or other sensitive data. Our platform shows only the reconstructions of events during a session. You also can’t use FullSession for behavioral advertising purposes.

     

    It means you can collect data essential for your business while caring for the privacy and security of your customers.

    Visualize data in a way that is easy to understand

    FullSession makes data more accessible with visual reporting. It communicates complex concepts clearly and efficiently to help you track changes over time. By looking at data visually, you can make better decisions based on what you see instead of just relying on percentages or numbers alone.

    Identify trends and patterns in customer behavior

    user trends chart

     

    Trends and patterns help you identify what customers are doing on your website. If they’re using your site more often, you know they like it. If they’re visiting but not buying, you know you need to make your site more appealing.

    By looking at trends, you can learn how often customers visit your site or what kind of content attracts them most. By looking at patterns, you can see how visitors engage with different parts of your site, such as product pages or checkout processes. These insights can help you create a strategy for improving customer engagement and retention.

    As you can see, FullSession provides you with a wealth of data to learn more about your customers and their needs and presents this data in easy-to-digest reports.

    It provides all the crucial user behavior tools you need to boost your customer churn analysis and make informed decisions about your strategy for reducing the churn rate.

    How to start with customer churn analysis

    Customer churn is a significant business issue that can seriously impact your company. It can lead to a loss of revenue and profits and reduced brand loyalty.

     

    To solve this problem, you have to take a proactive approach. You need up-to-date, in-depth data, regular customer churn analysis, and a proper tool to collect all information on user behavior.

     

    We are sure that FullSession is your best option to analyze churn effectively. It gives you access to session recordings and replays, along with three distinct types of interactive heatmaps. These are essential if you want to identify problems with user experience or usability and boost user engagement.

     

    You can also use customer feedback forms to get additional feedback from your users. Our platform visualizes the data in a clear, graphic way and makes it easy to search through and organize, thanks to advanced segmentation and filtering options.

     

    If you’re interested in FullSession, start your 14-day free trial, or contact us to get a demo.

    FAQs about customer churn analysis

    Here are answers to some of the most popular questions about customer churn.

    Why is customer churn analysis important?

    Customer churn is a significant issue for any business. A high churn rate can lead to lost revenue, lower customer satisfaction, and increased costs. Furthermore, it can indicate poor customer service or a poorly designed product.

    What does 5% churn mean?

    It depends on what period you are looking at. An annual churn rate of 5-7% is considered good – it’s what most businesses strive to achieve. However, a monthly churn rate of 5% is terrible news, and you need to act quickly to stop losing your customers.

    What is a good churn rate for consumer?

    Churn doesn’t affect customers directly, but companies with a low churn rate tend to have a better quality of services and customer support.

     

  • How to Increase User Adoption With User Behavior Tools?

    How to Increase User Adoption With User Behavior Tools?

    User adoption in enterprise software can be challenging to track and measure, especially for SaaS products. It is critical for your success, so what can you do to gather all relevant information about your product performance?

     

    You can employ user behavior tools to assess the current situation and improve your products or services to increase user adoption.

     

    A behavior analytics platform helps you understand why users adopt your solution and how they interact with it by tracking their actions individually.

     

    These tools make it easier for you to discover problem areas that need fixing, monitor which features users tend to ignore or identify usage patterns that could lead to future issues. They also provide valuable insights into what existing users prefer and what they find frustrating.

     

    FullSession is our user behavior platform you can utilize to increase user adoption. It provides session recording and replay, website heatmap tools, website feedback forms, and advanced product analytics and product metrics.

     

    UX researchers, designers, marketers, customer success teams, and product teams use it to track the customer journey and increase user adoption. Create an account, start your 14-day free trial, or schedule a demo to see how FullSession works.

     

    In this article, we will explain what makes user adoption important for your company, how to create a user adoption strategy, what metrics to track, and how to use FullSession to drive user adoption.

    What is user adoption?

    person using a laptop

    Image source: Pexels

    User adoption is the process by which users come to understand and use a new piece of technology within a given time frame. This process typically begins with awareness of the technology, followed by interest, evaluation, trial, and adoption.

    Effective user adoption can be critical to the success of a new product or service, so businesses often invest significant resources in user adoption strategies.

    Why does user adoption matter?

    If no one uses the application, your company can’t generate revenue.

    Additionally, low user adoption rates can indicate the overall health of your product – if users are not adopting your application, it may be due to poor design, lack of features, or other issues you need to address.

    What is the goal of the user adoption strategy?

    person looking at a website on a laptop

    Image source: Pexels

    With a user adoption strategy, you can define the target audience for your product, understand their needs, and then build a solution that meets their preferences.

     

    The user adoption process can take several forms, depending on the specifics of your situation.

     

    For example, it could involve creating a detailed plan for onboarding new users and planning specific actions you need to take to achieve your product goals.

     

    On the other hand, it could simply be about identifying the areas where you need to improve the overall user experience.

     

    No matter how you approach this process, remember that it must always be part of a more considerable effort to improve user adoption rates overall.

    Five key elements of successful user adoption strategies

    There are several vital elements of a successful user adoption strategy:

    • Unquestionable commitment – demonstrates to users that your team is fully invested in the product and confident in its ability to meet their needs. This type of commitment instills trust in users and encourages them to give the product or service a try.
    • Understanding community – you need to have the community on your side, or at least key opinion leaders such as influencers, popular Internauts, and similar. Talk to people, learn about their needs, and gather feedback through specialized tools. Everything that lets you understand your users better will increase the adoption rate.
    • Good communication – establish communication channels, define where and who you talk to and why, and create a consistent image and communication strategy for your brand.
    • Proper guidance – without appropriate guidance, users may not be able to understand how to use the product or service, which can lead to frustration and even abandonment. Provide tutorials and training to overcome this challenge.
    • Ongoing support – helps you address any issues that users may have to help them feel confident using the product or service. Ongoing support can help build trust between the user and the company, which is essential for long-term success.

    As you can see, user adoption strategies need to be detailed and intentional to be effective.

    13 crucial benefits of high user adoption

    two people sitting together and using a laptop and a tablet

    Image source: Pexels

    There are several benefits of formulating a strategy and improving user adoption. Here are the most important ones.

    • Happier users
    • Improved engagement
    • Better product feedback
    • Reduced support costs
    • More viral growth
    • Improved customer retention
    • Increased customer satisfaction
    • Improved product development
    • Improved customer service
    • Increased sales
    • Increased market share
    • Enhanced brand reputation
    • Improved competitive advantage

     

    Businesses with many users are likely to be more open and welcoming to new ideas and perspectives since they recognize users are essential to their success. It can create a more innovative and creative environment within the company, leading to even more success in the future.

    Ten essential metrics to track and improve user adoption

    people sitting at a desk and using laptops and tablets

    Image source: Pexels

    You need accurate data to understand your product’s position on the market. Here are some metrics you can follow to improve where necessary and increase the user adoption rate.

    • Net Promoter Score (NPS) – a metric that shows how many of your customers are willing to recommend your product to their friends.
    • Product/Feature Adoption Rate – a statistic that shows how many people decide to use a given feature or product. Tracking this data is very important after product launches and substantial updates.
    • Active Users – you can track this data daily, weekly, or monthly. It shows how many existing customers use your service in a given period.
    • Usage Frequency – a very helpful statistic that tells how often people use your solution. Low rates suggest you must find ways to encourage existing customers to log in more often.
    • Customer Lifetime Value – CLV is a metric that lets you see how much your business can earn from an average customer over time. You can track this in various ways. The more straightforward approach is to look at revenue and profits only, but you can also do more advanced calculations that account for operational expenses.
    • Customer Acquisition Cost – your company’s average cost to get a new customer.
    • Time Spent with Product – this metric allows you to see how much time customers spend with your product or service.
    • Retention Rate – shows how many people decided to stay with your product after some time has passed.
    • Time to First Key Action – a metric that measures how long it takes customers to perform the first key action when using your application.
    • Percentage of Users Who Performed Key Action – a percentage value that shows how many of your users decided to perform a key action.

    You can’t track all this data manually. You need proper data collection and analysis software to make the right business decisions. For optimal results, start with user behavior tools. Let’s explain these tools in detail.

    What are user behavior tools?

    User behavior tools help organizations build better products by providing insights into customer behavior and experience.

    They allow you to track and understand how users interact with your website or app. They can provide insights into what users are doing on your site, how they find it, what they are interested in, and what repels them.

    Customer experience analysis helps you increase user adoption rates, improve retention, and decrease churn rates.

    How do user behavior tools work?

    User behavior tools gather data in various ways. Some may use web logs or analytics to track user behavior on a website or application, while others may use surveys or interviews to get customer feedback directly.

    Still, most advanced user behavior tools may combine these methods or provide unique features to collect the necessary data.

    One such tool is our FullSession which you can use to improve the customer experience, design better products, and make more informed business decisions. Let’s explain how it works.

     

    You can start a 14-day free trial to evaluate all features while reading the following sections.

    How to drive user adoption with FullSession

    fullsession tools

    FullSession is a cloud-based SaaS platform you can use to analyze websites, web apps, or landing pages via website visitor tracking. It allows you to watch session recordings and replays and gives access to interactive heatmaps you can use to track the customer journey.

    Our solution also provides customer feedback tools to collect feedback directly from your users. FullSession offers advanced filtering and segmentation features to help you find necessary data faster.

    It’s important to note our platform doesn’t affect your website performance during data collection and analysis.

    Find the best onboarding flow

    fullsession session recording

    You can watch session recordings to see what hinders your users and define the best customer onboarding flow to provide them with the information and guidance they need to get the most out of your product or service.

    You can monitor user activity during different periods. Also, you don’t need to watch the entire sessions – you can rewind, fast-forward and skip periods of inactivity.

    Make it easy for users to find what they’re looking for

    Session recordings are also helpful when you want to analyze the architecture of your website. You can see how people who visit your website navigate the pages, how long they stay on the site, what they click, what they avoid, and if they can find the information they need.

    You can also access various data connected to session recordings, which allows you to learn more about your users and their behavior. For example

    • How they came to your website
    • Where they live and what’s their IP address
    • What pages they visit
    • Total time spent on pages
    • Average time on page
    • Session list
    • Session events

    Identify emerging usage patterns

    fullsession advanced analytics

    FullSession provides advanced analytics to help you identify the usage patterns of your customers. Our main analytics dashboard shows data in the following segments

    • Session Playlist
    • Top users
    • Segment health
    • Key pages
    • User trends
    • Feedback trends and overall feedback
    • Device breakdown
    • Browser breakdown
    • Top referrers
    • Screen resolution breakdown

    You can also apply our advanced filters to spot faster the issues that decrease the adoption of your product.

    fullsession advanced filters

     

     

    Improve your customer support efforts and troubleshoot technical issues

    fullsession error and rage clicks data

    You can also use session recordings and replays to identify problems your customers face and provide top-quality support to improve product adoption. For example, you can monitor

    • Error clicks
    • Rage clicks
    • Dead clicks
    • Trashed cursor
    • Page load time
    • The overall customer sentiment

    Implement quality UX design

    The data collected by FullSession comes from real users, not hired testers. Our UX analytics tool is an excellent source of information when you want to evaluate your user experience and implement changes to improve your UX design. You can be 100% sure you have accurate, actionable data, not information generated artificially.

    Track user behavior and activity

    Our interactive heatmaps allow you to analyze graphic reports that visually present user behavior. FullSession gives access to three types of heatmaps: click maps, mouse movement maps, and scroll maps. We have a helpful guide on our website if you’re unsure how to read a heatmap.

    Identify user needs and requirements

    The first type of heatmaps allows click tracking. They let you see what draws your users’ attention and what they click on the visited pages.

    Clicks maps

    fullsession click map

     

    FullSession provides you with a wealth of data regarding user engagement. Heatmaps allow you to understand better what users want and need and how to make your products better.

    You can get the following information:

    • User engagement on different devices
    • Number of users who visited the page
    • The number of total views
    • The number of total clicks
    • Top clicks on the page
    • The average time on the page

    Identify areas where users are struggling

    The mouse movement heatmaps are helpful when you want to see how users navigate the website and which areas cause issues.

    Movement heatmap example

    fullsession mouse movement

    You can see what paused them when they stopped exploring.

    This feature compliments session recordings very nicely. For example, if you take a minute to analyze the recording of that specific user’s session, you should be able to understand what caused the problem you noticed on the heatmap.

     

    Scroll map example

    fullsession scroll map

    Scroll maps can also be helpful. They focus on scroll depth and show you the point at which users start losing interest in your website. With this issue in mind, you can optimize your pages accordingly.

    Reduce frustration and increase satisfaction

    You can use the data from heatmaps and the analytics dashboard to identify and remove pain points and improve the entire user experience.

     

    Some valuable statistics include the following

    • The average load time on the page
    • Data regarding console errors
    • Total counts of rage clicks and dead clicks

     

    Gather user feedback during the adoption process

    Customer feedback forms help you get information directly from your users. You can specify each form’s name and description and customize the form in various ways. You can also select which pages you want to display it on. Users can evaluate elements of your website using a simple scoring scale.

    fullsession customer feedback form

    You can access any form by clicking the Feedback tab on the FullSession dashboard. You can see several details there:

    • Name of the form
    • Date of creation
    • Author
    • Status of activity
    • The number of responses
    fullsession customer feedback report

    On the rightmost side, there’s an Actions tab with links you can click to view the responses. If you follow the link, a screen with the following data will open

    • Form’s ID
    • Date
    • User comments
    • User sentiment
    • Location
    • The URL of the evaluated page
    • User’s browser
    fullsession session details

    Each customer feedback is connected to a single session recording you can watch to understand what happened if the user left a negative comment. You can evaluate our customer feedback report to assess your customer feedback score.

    Don’t forget the basics: security and privacy

    In pursuit of the best possible user adoption rates, it can sometimes be easy to forget the basics – the security and privacy of your customers.

    If you use FullSession, you don’t have to worry about that. Our platform doesn’t give anyone access to actual recordings of users’ screens and audio. You can watch reconstructions of events that don’t contain private data, like typed passwords, credit card details, etc. You’ll receive every detail critical for your business – nothing less.

    You also can’t use FullSession for behavioral advertising. We don’t spy on users. We don’t track their activity on the Internet.

    Track and measure what actually influences user adoption

    FullSession provides a data-rich dashboard you can use to access any essential piece of information quickly. Thanks to our advanced segmentation and filtering systems, you can organize this data however you like. You can also mark significant events during sessions, which is helpful for comparisons and analysis.

    Our dashboard will be convenient if you want to check what impacts your user adoption the most. You can also use the data to track and improve conversion rates, reduce funnel dropouts, and evaluate the effectiveness of your ad or marketing campaigns, among other things.

    Collaborate with your team efficiently

    Collaboration is critical for most businesses – we know that very well. FullSession allows leaving notes during session replays to make cooperation with other team members easier. You can write whatever you like, share important observations, leave remarks, add tasks, and more.

    The final words about user adoption

    Customer adoption is a complicated process, essential for any company that wants to remain relevant in the digital era.

     

    It’s critical to understand the needs and preferences of your users if you want to increase the user adoption rate. You must establish strategies for getting your audience on board. It involves a multi-layered approach incorporating internal, cross-functional, and external communication to achieve a beneficial outcome.

     

    Of course, you need to track various metrics to get a hold of user adoption. To do that effectively, you have to invest in the right tools. A platform like our FullSession will provide you with all the necessary features.

     

    You can watch session recordings to see how people use your website and check out interactive heatmaps to get more information regarding their engagement and user experience. If that’s not enough, you can get feedback directly from your users through customer feedback forms.

     

    FullSession offers great-quality data and gives you plenty of options to visualize, analyze and organize all important metrics. Our powerful segmentation and filtering options will help you find whatever you need in seconds.

     

    Want to see FullSession in action? Schedule a demo or start a 14-day free trial right now.

    FAQs about user adoption

    Here are answers to some of the most popular user adoption queries on the Internet.

    What does adoption mean in software?

    Adoption is a process by which a product or service becomes used in an organization or environment. You can apply the term to software and products such as building materials and supplies, computer hardware, and services from outside organizations.

     

    You can measure adoption in various ways, including the number of users, the percentage of users that use the product regularly, and the number of organizations using the product.

    What is end-user adoption?

    End-user adoption is the act of a consumer or customer using a product or service introduced by the company. An end user is someone who uses a product and has an impact on the company’s revenue.

     

    The number one goal of any startup business is to increase its end-user adoption, which leads to increased sales and profitability.

    How can end-user adoption be improved?

    There are several ways to improve end-user adoption:

    • You can educate end-users about the benefits of the solution. They should know how the solution solves their problem, what success looks like, how the solution works, and how it fits into their overall business strategy.
    • End-users can be motivated to adopt the solution. They need to feel that the benefits outweigh the costs.
    • You can coach end-users on how to use the solution successfully. They need to understand what they need to do and when they need to do it. They also need to know what results they should expect from using the solution.

     

  • Mixpanel Vs Google Analytics: Which is Best for Your Product Optimization?

    Mixpanel Vs Google Analytics: Which is Best for Your Product Optimization?

    Let’s say you created an excellent product with a user-friendly interface. You’ve tested it with your regular users and got great feedback.

    The app is fantastic, and people love it! But what exactly are their habits? Where do they get stuck? What kind of content do they love the most? How can you optimize your app to give users an even better experience? How can you create a more engaging UI to boost conversion rates?

    These are just some questions that might pop up when you start optimizing your product. You should use software that gives you insights into user behavior to learn what works or doesn’t.

    A web analytics platform like our FullSession helps you optimize your website to increase conversion rates and improve the user experience. It provides session recordings and replays, interactive heatmaps, customer feedback forms, advanced data segmentation, and analytics.

     

    Test our platform by starting your 14-day free trial, or schedule a demo to see FullSession in action.

     

    If you want to check alternatives, you’ll likely start with two popular solutions: Google Analytics and Mixpanel. What do they have in common? How do they differ?

    Our Mixpanel vs Google Analytics comparison will take you through every important detail and explain why FullSession should be your first choice.

    Let’s introduce each tool.

    What is Mixpanel?

    Mixpanel

    Image source: G2

    Mixpanel is a behavioral analytics platform and one of the better-known Google Analytics alternatives. It allows you to gather real-time data regarding user actions on the website.

     

    You can use this information to improve customer engagement and general user experience. You can mostly do this by analyzing data, identifying potential problems, and evaluating which parts of your product work and which don’t.

    Mixpanel employs an event-centric approach. You define users’ actions on your platform. It then allows you to check whether users perform these actions and how they accomplish them.

    You can get statistical data regarding user behavior, which you can filter and segment in various ways – considering demographics, location, and more.

    Additionally, the platform goes beyond behavior analytics and offers some additional features. You can send in-app messages, SMS, notifications, or e-mails to your users.

    What is Google Analytics?

    Google analytics

    Image source: G2

    Google Analytics is one of the best-known web analytics platforms in the world. Various companies and organizations all around the globe use it to track website performance.

     

    Google Analytics data shows page-level information. For example, you can track the number of visitors or page views, the location of users, bounce rates, and more.

    It’s a helpful tool to verify whether your marketing efforts work as intended or whether your website shows increased interest in your brand.

    One of Google Analytics’ advantages is that the company behind it made a well-known and widely used search engine. It means the data collected via GA is very relevant and helpful.

    What is GA4?

    Google announced that the Universal Analytics service, which currently finds use in many businesses, will be deprecated on October 1, 2023.

    The new GA version – Google Analytics 4 – will be its replacement and is already available. It’s a similar service, but there are some significant changes – for example, GA4 measures slightly different metrics, like active users instead of total users, and more.

     

     

    What is FullSession?

    Fullsession tools

    Our FullSession is a powerful web analytics platform you can use to learn more about user interactions to optimize your website according to their needs.

     

    It helps remove obstacles and problems your customers face to boost conversion rates. We offer the tool in the SaaS model. It works in the cloud.

     

    Our service allows you to watch session recordings and replays. It’s a great way to learn how users behave on the website because it relies on real experiences – you don’t have to hire testers and base your decisions on artificially generated data.

     

    The platform also offers three types of interactive heatmaps, which will help you understand how people interact with your website pages, how they navigate the site, where they click, and how far they scroll.

     

    That’s not all. FullSession has a well-designed dashboard and great segmentation and filtering features. Accessing the data you need in a given moment and making connections between important details is very easy.

     

    FullSession won’t affect your website’s performance and respects your users’ privacy. Deployment is also effortless and doesn’t require technical know-how.

    Mixpanel vs Google Analytics: How they compare and contrast

    You should now have a basic knowledge of all the platforms we discuss in this article. Let’s get into more detail and compare them to each other. We’ll look at features, deployment, integrations, and use cases. We’ll also consider language, customer support, reviews, and pricing options.

    Mixpanel vs Google Analytics: Basic differences

    Google Analytics and Mixpanel might seem similar, but they’re substantially different software. The main difference between them is that they focus on different data types. Google Analytics helps you collect page-level information, whereas Mixpanel allows you to learn more about your user behavior.

    FullSession similarities with Mixpanel and Google Analytics

    FullSession is similar to Mixpanel, focusing on user behavior instead of broader, page-level data reporting. It still tracks many statistics regarding your website, such as visit source, time on page, or the number of clicks. It makes our platform comparable to Google Analytics, though it isn’t its main strength.

    How FullSession differs from Mixpanel and Google Analytics

    FullSession doesn’t focus on raw statistical data. Instead, it provides session recordings and replays, and interactive heatmaps. It also allows you to get feedback directly from your users through customer feedback forms.

    Mixpanel vs Google Analytics: User rating

    Both Google Analytics and Mixpanel have a 4.5 rating on G2.

    Mixpanel vs Google Analytics: Use cases

    Google Analytics and Mixpanel have similar use cases. Various specialists – like marketers, product managers, UX designers, and product teams – can benefit from the data collected by these platforms. Both tools find use in many different industries, including retail, entertainment, and tech.

    Nine ways you can use FullSession

    You can use FullSession for

    • Product optimization
    • Gathering user interaction data
    • Gathering web analytics data
    • Customer journey tracking
    • Improving marketing and sales funnels
    • Improving customer experience
    • Reducing churn
    • Finding and removing bugs
    • Increasing retention rates
    • Increasing conversion rates

    Mixpanel vs Google Analytics: Deployment

    Mixpanel and Google Analytics are SaaS tools. You must create an account and configure your project to use them.

    When you create your Google Analytics account, you should copy and paste the tracking code into your source code or install a plugin to achieve the same result.

    In the case of Mixpanel, deployment is more complex, and you probably won’t be able to complete it without help from a tech expert such as a software developer.

    How to deploy FullSession

    Our FullSession is easy to install on your website.

    The first step is creating an account. Click the Free Trial button on our main page. Enter your e-mail and set up a password.

    create account with fullsession

    Verify this information by clicking the Activate your account button in the activation e-mail we’ll send you.

    fullsession verify email

     

    You’ll need to fill in the required information and install a code snippet on the page you want to track. The process is relatively straightforward.

     

    fullsession installation first step

    You’ll need to choose between the Recording code or the User ID code and copy and paste a script below theof the website. If you run into any problems, we offer several guides showing you what you need to do step-by-step.

    fullsession choosing between recording code and user id code step

    It’s worth noting that you can install a tracking code from an NPM or use Google Tag Manager.

    fullsession invite your teammates step

    You can also send the code to other people, so inviting team members to your project and sharing your dashboard is pretty straightforward.

    Mixpanel vs Google Analytics: Features

    Google Analytics offers the ability to collect essential, page-level data. For example, general information about website traffic, user demographics, acquisition, etc.

    It’s a great tool when you want to monitor a particular website metric to evaluate your business strategy or track the progress of your campaign. However, it’s not a product analysis tool. It won’t help you with event tracking or measuring engagement, and you can only set up limited funnels.

    Mixpanel is very different in this regard, as user behavior is what it focuses on. It doesn’t allow you to watch session recordings or observe interactive heatmaps, so you don’t have access to accurate, in-depth tracking our FullSession provides.

     

    Instead, it allows you to analyze event streams and user journeys. It’s a good tool when you want to learn more about the habits of people who use your product or service and identify problems they encounter.

    Six crucial features of FullSession

    FullSession offers many valuable features you can start testing with a 14-day free trial. Let’s discuss each of them.

    • Session recordings and replays to track user journeys
    fullsession tools

    FullSession provides a session recording tool to watch user interactions with your product. You can monitor whatever period you want – days, weeks, months, and even years.

     

    This feature is excellent for identifying users’ problems so you can improve the UX and UI of your product. You don’t have to watch entire recordings – FullSession lets you skip periods of inactivity, fast forward, rewind, and pause session replays to save time.

    FullSession session recording feature provides the following data:

    • The country and IP address of the users
    • Visit source
    • Session list
    • The session event data
    • Visited pages/URLs
    • Average time on page
    • Total time spent on pages
    • Screen resolutions

    FullSession website heatmap tools show how users interact with your website. You can track cursor movement, clicks, and scrolling behavior to improve the user experience on your site. Our reports are easy to understand, but if you need any help, check out our guide on how to read a heatmap to speed up your analysis.

     

    FullSession gives you access to three types of interactive heatmaps: click maps, movement maps, and scroll maps. Let’s share some examples.

    Clicks maps
    fullsession click map

    Click tracking measures, records, and analyzes clicks on a particular web page or set of web pages. It helps you understand how users interact with the site and what content they are interested in.

    Mouse movement heatmaps

    fullsession mouse movement

    With mouse movement heatmaps, you can track and analyze user behavior and understand how users interact with your website, what content elements they prefer, and where they may be experiencing difficulty. It is an excellent feature for customer journey tracking.

    Scroll maps

    fullsession scroll map

    Scroll maps allow you to see how far your visitors scroll down a page. It helps you comprehend what content is most popular and what content your users ignore. Scroll maps also help you identify page areas you need to improve to keep visitors engaged.

    With FullSession interactive heatmaps, you can get the following data:

    • The visited URL
    • The number of visitors
    • Total views count
    • Data regarding errors
    • User engagement data
    • The total number of clicks
    • The number of rage clicks
    • The number of dead clicks
    • The average time spent on page
    • The average page load time
    3. Advanced data analysis
    fullsession advanced data analysis

    Our advanced analytics is vital for website optimization because it provides critical information to help you resolve all issues regarding website layout, features, or content.

     

    With FullSession, you get the following data in one centralized location:

     

    • Session playlist
    • Top users
    • Segment health
    • Key pages
    • User trends
    • Feedback trends
    • Overall feedback score
    • Error and rage clicks
    • Device breakdown
    • Browser breakdown
    • Top referrers
    • Screen resolution breakdown

     

    All of these factors can contribute to making your website more successful. You can increase conversions, traffic and sales by using our advanced analytics to improve your website.

    4. Customer feedback widget
    fullsession customer feedback tool

    You can also use FullSession to get customer feedback directly from your users as if using a specialized NPS software solution.

     

    You can create a website feedback form easily thanks to our built-in form creator and align the design with your branding.

    fullsession website feedback form

    Each customer feedback is connected to a session recording, providing additional context to what you see on the screen when you watch session replays. It gives you a more in-depth picture of the user experience.

    fullsession session details

    You can see detailed information regarding each feedback on our dashboard. You can check the author’s identity, the visited page, overall sentiment, comment, browser, date and time, and user action.

    fullsession customer feedback report

    We also provide you with an in-depth customer feedback report, so you can assess the overall sentiment of your website visitors and adjust your site to improve their satisfaction.

    fullsession customer feedback stats
    5. Advanced segmentation and filtering options

    Finding the right piece of information at the right moment is now more accessible through FullSession advanced filtering and segmentation.

     

    You can look for specific events during sessions without watching the entire recording, which saves you a lot of time. During your analysis, you can leave notes. It improves collaboration with your team members.

    fullsession session recording filters
    6. Privacy features

    FullSession doesn’t give access to actual recordings of users’ screens and audio. You can watch reconstructions of events, which provide every necessary detail but don’t compromise users’ privacy.

    You don’t have to fear that our software will record what people type on their keyboards or give someone access to a user’s login or credit card data.

    What’s more, FullSession isn’t a tool you can use for behavioral advertising. You also can’t track users’ activity on the Internet with our solution. Our platform is for gathering data useful for your business, not for spying on users.

    Mixpanel vs Google Analytics: Languages

    Mixpanel supports English, Deutsch, French, Spanish, Japanese, Korean, and Chinese languages. While the list is quite impressive, Google Analytics still has the upper hand because it’s available in 30 different languages, including all Mixpanel supports..

    What languages does FullSession support?

    FullSession supports English, French, and Arabic languages.

    Mixpanel vs Google Analytics: Integrations

    Google Analytics integrates with all popular Content Management Systems. You can even download a plugin that makes deployment a bit easier.

    Mixpanel also offers a decent list of integrations, with over 50 apps, including Amazon Web Services, Microsoft Azure, Google Cloud, Hubspot, Slack, Snowflake, and Zendesk.

    What integrations does FullSession provide?

    You can use our FullSession with the most popular platforms, such as Wix, WordPress, BigCommerce, and Shopify.

    Mixpanel vs Google Analytics: Support

    Mixpanel offers a help center on its website. You can also access comprehensive developer documentation. In case of problems, you can contact the company via e-mail.

    Google Analytics has a detailed documentation page that serves as a help center. You can contact Google 24/7 via e-mail and phone.

    How FullSession supports customers

    FullSession offers a help center with answers to often-asked questions. You can also contact us via chat if you need any help.

    Mixpanel vs Google Analytics: Pricing

    Mixpanel and Google Analytics have free plans suitable for smaller companies. Bigger businesses will probably want to invest in a paid plan. Mixpanel has two paid plans:

    • Growth – you can customize the event volume and access advanced behavioral analytics and collaboration tools. The Growth plan also offers custom onboarding and ongoing customer support.
    • Enterprise – you get everything known from previous plans, casual insights and monitoring, advanced user permissions, and improved data governance. Premium customer support is another benefit of this plan.

    Growth plan starts at $25/month. The website doesn’t provide pricing details for the Enterprise subscription – you’ll have to contact the company directly to get that information.

    Google Analytics has a paid plan called Google Analytics 360, which enriches the basic service with several new features: unsampled reports, data-driven attribution, and the option to export to bigQuery. The pricing starts at $150,000 per year.

    FullSession affordable pricing packages

    FullSession Pricing

    Here are more details on each plan.

    • The Starter plan costs $39/month or $32/year and allows you to monitor up to 5,000 monthly sessions with up to 6 months of data storage.
    • The Business plan costs $75/month or $60/year and helps you to track and analyze up to 100,000 monthly sessions with up to 12 months of data storage.
    • The Enterprise plan has custom pricing and offers customizable sessions plus full access to all features.

    Book a demo today.

    Mixpanel vs Google Analytics vs FullSession: Analytics tools overview

    Here’s a handy table that should help you visualize the differences between each solution mentioned in this article.

    Features

    FullSession

    Mixpanel

    Google Analytics

    Real-time Session recording

    ✔

    ✘

    ✘

    Funnel analysis

    ✔

    ✔

    ✔

    Conversion tracking

    ✔

    ✔

    ✔

    Behavioral analytics

    ✔

    ✔

    ✘

    Customer segmentation

    ✔

    ✔

    ✔

    A/B testing

    ✘

    ✔

    ✘

    Customer journey mapping

    ✘

    ✔

    ✔

    Dynamic heatmaps

    ✔

    ✘

    ✘

    Free trial

    ✔

    ✘

    ✘

    Free version

    ✘

    ✔

    ✔

    Surveys and customer feedback

    ✔

    ✘

    ✘

    Insights

    ✔

    ✘

    ✔

    Five reasons to start using FullSession today

    There are at least five important reasons to consider using our FullSession platform:

     

    • Data from real people – instead of hiring testers, you track real users, which means you get the best possible data quality.
    • No effect on website performance – FullSession won’t slow down your website while gathering data.
    • Various data – you can watch session recordings, analyze interactive heatmaps, and ask your customers questions through feedback forms.
    • Ease of use – our platform is easy to learn and offers an intuitive interface.
    • Segmentation and filtering – you can filter data easily and segment your audience however you like. You can also single out essential events during sessions.

     

    Mixpanel vs Google Analytics: Final words

    Both Mixpanel and Google Analytics have their strengths and weaknesses. The important thing is to consider your business needs before you invest in a tool.

     

    For example, if you only need basic, page-level data, there’s no need to go beyond Google Analytics, and often, even the free plan will give you everything you need.

     

    However, if you need more advanced product analytics and the option to analyze behavioral data, consider FullSession. It’ll give you the best features, data quality, and data visualization you can get.

     

    Our session recordings will show how people interact with your website, and interactive heatmaps will provide additional data to identify users’ behavior.

     

    You can also use customer feedback forms to get information directly from your customers. FullSession lets you find the data you need quickly, thanks to powerful filtering and segmentation features. What’s best, it doesn’t affect your site performance while collecting data.

     

    Want to try our platform out? Schedule a demo or start a 14-day free trial right now.

    Our other comparison and alternatives articles

    Are you interested in other comparisons and alternatives? Here are some articles that you should find helpful:

    Mixpanel vs Google Analytics: FAQ

    Here are answers to some of the most popular Mixpanel vs Google Analytics questions you can find on the Internet.

    Does Mixpanel use Google Analytics?

    Mixpanel is an entirely separate tool, but you can integrate it with Google Analytics and sync the data to use both platforms.

    Is there anything better than Google Analytics?

    Yes, many platforms offer more features and possibilities than Google Analytics. FullSession is one example here – start a 14-day free trial to evaluate all features.

     

  • Mixpanel Vs Amplitude: Which Analytics Tool is Best for Your Business?

    Mixpanel Vs Amplitude: Which Analytics Tool is Best for Your Business?

    Every business needs data to make good products and market strategies – you can’t just make important decisions blindly. UX analytics tools allow you to gather such data. They give companies insight into everything from customer behavior and purchasing trends to the performance of their websites or apps.

    Choosing the right solution might be challenging. Many businesses struggle to find the right analytics tool compatible with their unique needs and budget.

    There are many different factors to evaluate. If you want a great all-around platform, consider FullSession. Our powerful web analytics solution can significantly help various specialists, including UX researchers, UI designers, product teams, digital marketers, and product managers. You can check out all the features by starting your 14-day free trial or scheduling a demo.

    If you want to keep an open mind and look at other analytics tools, Mixpanel and Amplitude are certainly two popular solutions you could consider. Both are suitable platforms for understanding user behavior.

    They’re also the two most popular user analytics tools for mobile apps. With a good range of features and integrations, it’s challenging to know which one is best for your team and project.

     

    In this Mixpanel vs Amplitude article, we’ll cover the main differences between them from a user standpoint. We’ll pinpoint their strong and weak points and explain use cases. We will also explain why we consider FullSession the best alternative to both products.

     

    Let’s start with some essential information.

    What is Mixpanel?

    mixpanel

    Image source: G2

    Mixpanel is a real-time behavioral analytics tool. You can use it to collect valuable user engagement data.

    Mixpanel is event-centric – you define specific events and then track actions performed by the user to see how they use your website and what kinds of problems they encounter. It helps you understand what drives conversions to get more paying customers.

    Mixpanel focuses on user actions instead of broader page-level data. The platform allows you to segment information based on several factors, such as users’ location, demographics, and general behavior.

    The solution is easy to set up and use and offers features typical for CRM systems. For example, it allows you to act quickly on your observations by sending targeted e-mails, in-app messages, and push notifications directly from the dashboard.

    What is Amplitude?

    amplitude

    Image source: G2

    Amplitude Analytics is another platform you can use for behavior analysis. It’s a good option when you want to optimize a website for use on different devices and platforms or understand your users much better.

    The platform consists of several systems:

    • Amplitude analytics – the core system. You can use it to analyze feature performance, user actions, and business outcomes.
    • Amplitude recommends – you can customize and personalize the customer experience and get actionable data regarding customer behavior.
    • Amplitude experiment – helps with A/B testing, i.e., allows you to compare two possible solutions or features.
    • Amplitude data – allows access to additional tools to help you define, verify and track data vital for your project.

    You can pick and choose – either use the entire package or only some of its components. It all depends on what you need. There’s room for in-depth customization, making Amplitude a good option for web analytics power users.

    Learn more: Amplitude alternatives.

    What is FullSession?

    fullsession homepage

    FullSession is our comprehensive, cloud-based, SaaS web analytics platform you can use to optimize your website, landing page, or web app. It helps you collect data on customer behavior to identify potential problems and resolve them.

     

    You can watch session recordings and replays to track user journeys and check out interactive heatmaps to understand better how people engage with your product and what causes them to act how they do.

     

    Our advanced data segmentation and filtering help you find issues faster, while the advanced analysis feature makes drawing valuable conclusions easier.

     

    FullSession is easy to deploy and doesn’t affect your website performance in any way whatsoever. It also respects your users’ privacy – we don’t believe in invasive tracking.

    Mixpanel vs Amplitude: How they compare and contrast

    We’ve introduced each tool. Now let’s see how they compare and contrast against each other. What are the main similarities and differences?

    Mixpanel vs Amplitude: Basic differences

    Mixpanel and Amplitude can be used for more or less the same purposes, but there are some essential differences between them.

    For example, Mixpanel offers several features beyond behavioral analysis, like sending notifications and messages to your users directly from the platform to steer them in a specific direction or capitalize on something you’ve discovered. The software is also relatively easy to set up and use.

    Amplitude focuses on behavior analysis – it provides in-depth data but doesn’t give you the ability to act on that information directly on the platform itself. You have to use other means to do that.

    Additionally, Amplitude gives users more options to customize the tool. However, it has a higher learning curve due to this reason.

    FullSession similarities with Mixpanel and Amplitude

    FullSession is a behavior analytics tool that provides you with similar features. You can use it in most situations as Mixpanel or Amplitude.

    How FullSession differs from Mixpanel and Amplitude

    FullSession uses a different approach than Mixpanel or Amplitude.

    Instead of focusing on raw, statistical data, it provides information through session recordings, interactive heatmaps, and customer feedback.

    This visual presentation makes it easier to interpret data and allows you to notice details you might miss otherwise. However, you still get all the critical statistics you might need with FullSession.

    Mixpanel vs Amplitude: User rating

    Both Amplitude and Mixpanel have a 4,5/5 rating on G2.

    Mixpanel vs Amplitude: Use cases

    Mixpanel and Amplitude can analyze user journeys, conversion rates, and drop-offs, measure user engagement, and identify retention drivers. Aside from product and web analysis, both tools can benefit digital marketers and UX designers.

    Nine ways you can use FullSession

    Here are some FullSession use cases

    • Gathering web analytics data
    • Gathering user behavior data
    • Product optimization
    • Customer journey tracking
    • Finding and removing bugs and other technical issues
    • Improving marketing and sales funnels
    • Reducing churn
    • Increasing retention rates
    • Increasing customer satisfaction and experience

    Mixpanel vs Amplitude: Deployment

    coding page on a laptop

    Image source: Unsplash

    Mixpanel has a relatively complex implementation process, including creating an account, and project organization, adding tracking code to the page, and setting up events, metrics, and tracking plans.

    The company provides a series of comprehensive guides and video tutorials, but the process is complicated, and you’ll need help from a software developer.

    Amplitude also requires a complicated deployment process which you won’t be able to complete without technical knowledge, despite comprehensive documentation.

    How to deploy FullSession

    One of the FullSession advantages is that it’s easy to set up. On the FullSession home page, click the “Free Trial” button and enter your e-mail and password details.

    fullsession create your account page

     

    After that, you’ll need to check your inbox for an activation e-mail and click the “Activate your account” link you’ll find inside.

    fullsession account verification step

    The following steps require you to choose where to install a code snippet on your website.

    fullsession installation

     

    It’s easy, and our detailed guides will take you through this installation process. You’ll need to choose between the Recording code or the User ID code and copy and paste a script below theof the page you want to track.

    fullsession choosing between the recording code and user id code

    You can also use Google Tag Manager, install a tracking code from an NPM, or send the code to a team member.

    fullsession invite your teammates page

    You can also invite team members to your project to access your dashboard and analyze the data.

    Mixpanel vs Amplitude: Features

    Mixpanel has three different sets of features. Mixpanel analysis lets you set up events and track trends you consider essential.

    The platform helps you identify the most used paths and the most and least performing user flows. You can also determine issues users might face on their journey, conduct funnel analysis, and use predictive analytics.

    Mixpanel dashboards give you access to the data you need to improve your product, and the Mixpanel advanced Reports feature provides access to A/B testing results. The Signal reports show user actions and how cohorts relate to each other. The Impact reports are helpful for product launches.

     

    Amplitude works similarly but emphasizes detailed reporting and customization options. You can analyze data regarding user journeys and event streams and observe what drives people to use your website.

    This comprehensive web analytics platform provides valuable insights, helps you understand customer behavior, and increase conversions.

    Six crucial features FullSession provides

    Here are the most important features our FullSession web analytics platform offers. As you can see, you’ll have plenty of valuable tools at your disposal.

    • Session recordings and replays to track user journeys
    fullsession tools

    FullSession provides a session recording tool you can use to watch how people navigate and interact with your website, web app, or landing page.

     

    It helps you identify issues individual users face and develop ideas for improvement. To make things easier and save time, you can skip inactivity periods when nothing important happens on the screen. You can also fast forward, rewind, and pause the recordings.

     

    fullsession session recording tool

    FullSession provides you with the following data:

    • Session list
    • The country and IP address of users
    • Visited pages/URLs
    • The session event data
    • Screen resolutions
    • Average time on page
    • Total time spent on pages
    • Visit source

    Each session recording is connected to the customer feedback, so you can watch what happened during the session, understand users’ comments and solve customer issues promptly.

    Our website heatmap tool allows you to track how users engage with different web page elements and content.

    It’s a great way to identify problems with your product and boost conversion rates. You can see this information in a graphic form, which makes it easier to analyze data – if you want to know how to read a heatmap, check out our comprehensive guide on the subject.

     

    FullSession lets you observe several types of heat maps: click maps, movement maps, and scroll maps.

    Clicks map example
    fullsession click map

    Click maps are all about click tracking. They show you which areas of the page users interacted with, which buttons they clicked, which headers drew their attention, and more.

    Mouse movement heatmap example
    fullsession mouse movement map

    With mouse movement heatmaps, you can observe the user’s cursor movement. You can use them for tracking customer journeys and evaluating where they get stuck on the path to conversion.

    Scroll map example
    fullsession scroll map

    FullSession gives you access to scroll maps, which allow you to see how far users scroll down the page. You can use this information to place important messages and buttons, like CTAs, where they’ll grab the most attention to maximize their effectiveness.

    fullsession heatmap data

    The FullSession interactive heatmaps feature gives access to the following data

    • The number of visitors
    • User engagement data
    • The visited URL
    • Total views count
    • The total number of clicks
    • The average time spent on page
    • The average page load time
    • The number of dead clicks
    • The number of rage clicks
    • Data regarding errors
    3. Advanced data analysis
    fullsession advanced data analysis

    FullSession also has a detailed metrics page. You can use it to view important information regarding your website quickly. It’ll make data analysis easier since you’ll see crucial details in one place, and you’ll be able to understand how they relate to each other.

     

     

    4. Customer feedback widget
    fullsession customer feedback tool

    Another of our features allows you to get customer feedback. You can use the collected information to learn more about your users and change your website to better suit their needs, as you would with a comprehensive NPS software solution.

    It’s beneficial, as it provides additional context for session recordings. Together, these two features help you identify problems that affect the user experience negatively.

    Our dashboard details each feedback form. You see all the essential information, such as the user ID, page the user visited, sentiment, comment, browser breakdown, date, and comment.

    fullsession customer feedback report

    There’s also an Actions tab on the right side. It contains links to individual responses. Click it to access additional details, such as

    • Date
    • URL
    • Form’s ID
    • User sentiment (rating)
    • User comments
    • The browser used by the person
    fullsession session details
    5. Advanced segmentation and filtering options

    FullSession also has advanced filtering and segmentation options. These features will allow you to quickly find specific events during sessions – the most critical details from your perspective.

    It’s a huge time saver because you don’t have to watch the entire recording. It also makes cooperation with other people more effortless, as you can leave notes about your findings.

     

    fullsession advanced filtering options

     

    6. Privacy features

    At FullSession, we don’t believe in invasive tracking. Our session replays aren’t recordings of users’ screens and audio but rather reconstructions of events.

    It means you can gather valuable information without compromising your customers’ privacy and sensitive data. Our platform doesn’t let anyone capture details people type in by hand, and it doesn’t give access to credit card data, login information, and similar.

    You also can’t use FullSession to track users’ activity across the Internet or for behavioral advertising purposes. Our tool helps you see how people use your website.

    Mixpanel vs Amplitude: Languages

    Aside from the default English, Mixpanel is available in the following languages: French, Spanish, German, Chinese, Japanese, and Korean.

    Amplitude’s language support is a bit weaker – the platform mentions four languages: English, French, German, and Japanese.

    What languages does FullSession support?

    FullSession offers support for three languages: English, French, and Arabic.

    Mixpanel vs Amplitude: Integrations

    Mixpanel connects to 50+ popular software, including Google Cloud, Amazon Web Services, Hubspot, Microsoft Azure, Optimizely, Slack, Snowflake, and Zendesk.

    You can integrate Amplitude Analytics with many other solutions. The list covers over 80 technologies, including well-known platforms such as Amazon Web Services, Hubspot, mParticle, Notion, BigQuery, Snowflake, Braze, Datazoom, Salesforce, Shopify, Slack, and Google Cloud Services.

    What integrations does FullSession provide?

    You can use our FullSession with many popular platforms, such as WordPress, Wix, Shopify, and BigCommerce.

    Mixpanel vs Amplitude: Support

    Mixpanel has a standard help center and offers detailed developer documentation. You can contact the company via e-mail.

    Amplitude offers a dedicated support page with articles covering the most important topics. There’s also developer documentation and Amplitude Academy – a website with dedicated courses and video tutorials. Finally, you can reach the company via e-mail.

    How FullSession supports customers

    FullSession has a detailed help center you can use to find solutions for various issues and problems. If you need further help, we’re also available via chat.

    Mixpanel vs Amplitude: Pricing

    Mixpanel has three subscription plans:

    • Starter – it’s free, and you can use it to track up to 100 000 users/month. You get access to unlimited data history and seats, core reports, data dictionary, US or EU data residency, and monitoring and alerts.
    • Growth – costs $25/month, and you can specify the number of tracked users. You get everything from the free version, unlimited saved reports and cohorts, impact reports with causal inference, data modeling, group analytics, data pipeline add-ons, and legendary email support.
    • Enterprise – created for big companies, with the price set individually. You get all Growth features and the following: advanced access controls, experiments, and signal reports, SSO and automated provisioning, seasonal and events-based pricing, and dedicated customer success.

    Amplitude also offers several plans, and they’re named the same way. The first one, Starter, is free, and you have to pay for the other two. However, the platform’s website doesn’t mention pricing. The details are as follows:

    • Starter – you can track up to 10 million monthly events and access essential analytical tools. There’s no limit on data sources or users.
    • Growth – it allows you to customize event volume. You can also use advanced behavioral analytics and collaboration tools. Additionally, Growth gives access to ongoing customer support and custom onboarding.
    • Enterprise – it offers everything present in the previous plan and access to casual insights and monitoring. You also get premium customer support, better data governance, and advanced user permissions.

    FullSession affordable pricing packages

    FullSession Pricing

    Here are more details on each plan.

    • The Starter plan costs $39/month or $32/year and allows you to monitor up to 5,000 monthly sessions with up to 6 months of data storage.
    • The Business plan costs $75/month or $60/year and helps you to track and analyze up to 100,000 monthly sessions with up to 12 months of data storage.
    • The Enterprise plan has custom pricing and offers customizable sessions plus full access to all features.

    Book a demo today.

    Mixpanel vs Amplitude vs FullSession: Analytics tools overview

    Here’s a handy table that helps you visualize the differences between each solution mentioned in this article.

    Features

    FullSession

    Mixpanel

    Amplitude

    Real-time session recording

    ✔

    ✘

    ✘

    Funnel analysis

    ✘

    ✔

    ✔

    Conversion tracking

    ✔

    ✔

    ✔

    Behavioral analytics

    ✔

    ✔

    ✔

    Customer segmentation

    ✔

    ✔

    ✔

    A/B testing

    ✘

    ✔

    ✔

    Customer journey mapping

    ✘

    ✔

    ✔

    Dynamic heatmaps

    ✔

    ✘

    ✘

    Free trial

    ✔

    ✘

    ✘

    Free version

    ✘

    ✔

    ✔

    Surveys and customer feedback

    ✔

    ✘

    ✘

    Insights

    ✔

    ✘

    ✘

    Each of the platforms offers plenty of exciting features. Still, in our opinion, FullSession easily wins the top spot. Why exactly is it worth using?

    5 reasons to start using FullSession today

    There are at least five important reasons to consider using our FullSession platform:

    • Real users data – you don’t have to hire testers. You get accurate data from the best possible source: your actual users.
    • It doesn’t affect performance – our code won’t slow down your website.
    • The wealth of data – you get session recordings, interactive heatmaps, and direct customer feedback, all in one place.
    • Intuitive and easy to use – our tool is intuitive and easy to learn.
    • Segmentation and filtering – the features offered by FullSession allow you to segment and filter data very effectively. You can easily single out events during sessions.

    Mixpanel vs Amplitude: Final words

    Mixpanel and Amplitude have some great things in common. They’re both capable of tracking user actions and providing you with valuable insights about those actions.

    They can also be used for A/B testing and benchmarking features, monitoring how users respond to the different versions of your website, landing page, or specific features.

    However, there are some essential differences. Amplitude is better suited for more in-depth analysis and experimentation, while Mixpanel is better for monitoring user behavior and tracking user progress between different teams. Both have their advantages but also have their weak points.

     

    If you need a centralized web analytics platform for collecting user behavior data, try out our FullSession. You’ll be able to watch how people interact with your website thanks to session recordings and analyze their behavior in more depth with interactive heatmaps. You can also get valuable feedback through customer feedback tools and customer feedback reports.

     

    Want to check FullSession out? You can start a 14-day free trial or contact us immediately to get a demo.

    Our other comparison and alternative articles

    Our comparisons and alternative articles should help you find the perfect web analytics platform. Check them out.

    Mixpanel vs Amplitude: FAQ

    Here are answers to some of the most prevalent Mixpanel vs Amplitude questions on the Internet.

    Which is better Amplitude or Mixpanel?

    It depends on what you need. Amplitude focuses on behavior analytics and offers more advanced reporting. Mixpanel, on the other hand, is more of a “jack of all trades” tool, which you can use for different purposes. It also has a lower learning curve than Amplitude.

    Why is Mixpanel better than Google Analytics?

    They’re very different. Mixpanel focuses on users and events as a platform for behavior analytics. Google Analytics gives access to page-related information and provides raw, statistical data without user behavior analytics.

    What is Mixpanel good for?

    You can use Mixpanel to analyze how people interact with your website and app. It can track all business and demographic data – everything from page views to bounce rates to conversion rates.

    It’s also helpful in testing different marketing campaigns and optimizing them for maximum effectiveness. You can try different ad copy, campaign structure, and other variables to determine what works best for your audience.

    How much does Amplitude Growth cost?

    The cost of the Amplitude Growth subscription plan isn’t disclosed on the website. You’ll have to contact the company to get that information.

     

  • Product Metrics In-Depth Guide: What They Mean and How to Use Them

    Product Metrics In-Depth Guide: What They Mean and How to Use Them

    Keeping tabs on your product performance is crucial to any business, but it can be challenging to measure the right metrics. Even if you have a solid internal structure for monitoring your products, figuring out exactly how each one is doing can be tricky.

    Product metrics are standard measurements that allow you to evaluate the performance of various aspects of a product. You can determine the adjustments you need to make to keep your customers happy and continue to drive revenue. 

    You use specialized software to track this data. Our FullSession web analytics platform lets you collect user behavior data with session recording and replay tools. You can also create customer feedback forms, which allow you to get valuable information directly from users browsing your website, web app, or landing page.

    FullSession offers plenty of ways to improve your product design or features. It’s an excellent UX analytics tool. It helps product teams, UI designers, UX researchers, and digital marketers, and it’s an invaluable addition to the toolset of a product manager. To see how FullSession works, start your 14-day free trial or demo.

    However, product metrics aren’t always straightforward, and there are various metrics you can track. In this article, we’ll explain what metrics you should pay attention to. We’ll also show you how FullSession helps you collect valuable product metrics data.

    What are product metrics?

    laptop showing metrics

    Image source: Pexels

    A product metric is a measure of the performance of a product, usually in the form of a numerical value. 

    You can use them to evaluate marketing campaigns’ effectiveness and track changes in customer behavior over time. Product metrics are also helpful in determining whether your business is profitable.

    There are different types of product metrics that businesses can track. 

    • Sales metrics show the number of units sold and the revenue generated by your products.
    • Conversion metrics track the number of users who sign up for your service and become customers.
    • Engagement metrics describe how often users interact with the site and how engaged they are with its content.
    • Retention metrics show the percentage of users returning to the site after a certain period.

    You know the definition of product metrics, but how exactly do they differ from Key Performance Indicators (KPIs)? Let’s explain in the following section.

    Product metrics vs product KPIs: What’s the difference?

    Key Performance Indicators are specific types of metrics. The main goal of tracking KPIs is to measure a product’s performance against the competition or progress towards completing a particular business goal. They always have to be objective and can’t depend on the opinions or feelings of users. Some examples of KPIs:

    1. Customer retention
    2. Sales growth

    On the other hand, non-KPI metrics aren’t goal-oriented, and you can’t use them to measure the entire business’s performance. Tracking these metrics isn’t as crucial as tracking KPIs, but they can still be helpful. 

    They can give an insight into how your company is doing in specific areas, such as sales or conversions. Some examples of non-KPI metrics: 

    1. Lead-to-conversion rate
    2. Return rate

    Business metrics are another type of statistic you probably heard about. Why are they important? Let’s explain in the next section.

    Business metrics vs product metrics: Which matters more?

    people looking at a laptop

    Image source: Pexels

    Business metrics focus on the financial performance of a product or company and other aspects that can affect how well the business is doing. Some examples of business metrics include:

    • Recurring revenue (monthly or annual)
    • Average customer lifetime value

    Product metrics provide broader data to shape or change your product at various stages of its development. Some examples:

    • User adoption
    • Customer retention rate

    In other words, you primarily use business metrics to measure the success or failure of a product. In contrast, product metrics help you achieve that success in the first place. 

    For example, they can highlight a significant issue with your solution that you can eliminate to get more customers and increase your revenue. It makes product metrics more important overall. 

    Consider FullSession, if you want to collect data quickly. Start your free trial or contact us right now to get a demo of our platform.

    Why are product metrics important?

    Product metrics are essential as they help you measure your product’s success and inform how people interact with it. They can also help you identify critical areas of improvement if necessary.

    Choosing the right metric for your business is crucial as each type has different uses and implications. For example, the retention rate is suitable for identifying the areas of your product that are working well and those that need improvement. 

    Conversely, the conversion rate can help you identify what in your solution attracts the most users. You can boost these metrics using CRO tools.

    How to pick the right product metrics

    There are no good or bad metrics, but each metric has its use case. You need to know what to track in your specific situation.

    First, you need to consider what you want to achieve because you need to match the metrics you track with your goals. For example, product teams and UX designers will probably be interested in engagement data and other customer-oriented metrics. 

    On the other hand, business specialists will focus on data regarding clients and revenue. Also, it’s essential to look at tracking metrics as an ongoing process. Don’t just collect data because you did it last month. Shift your focus and concentrate on different data points when your goals change or when you need additional information for a specific project.

    How to use product metrics to optimize your product

    Product metrics are data points that help you optimize your product. They allow you to understand how it’s performing and whether it’s meeting the needs of your users. This kind of data can help you in several different ways:

    • You can use it to evaluate various aspects of your product, including sales volume, conversion rates, engagement, and retention. You can track how well it does on the market.
    • Using product metrics, you can better understand what’s working or not. For example, you can learn which features draw customers and which they avoid whenever they can. You can use this information to make improvements as necessary.

    Of course, to successfully use metrics in your product optimization, you need to know which ones to track and which to avoid. Let’s evaluate the critical product metrics you can start monitoring today.

    Nine product metrics to track in 2022

    product metrics data on a tablet

    Image source: Pixabay

    Here are the most important metrics you should track if you want your digital product to be successful.

    1. Bounce rate

    Bounce rate allows you to track how many people visited one page on your website and then decided to leave. A high bounce rate is an indication of severe problems with user experience. Technical issues can also cause it – for example, slow load times.

    1. Retention rate

    Customer retention rate tells you how many people stayed with your brand after a specified time. It helps you optimize your marketing efforts. Low retention rates can also point toward a problem with the product, such as a poorly designed interface, a slow website, or a lack of a feature.

    1. Net promoter score

    NPS – Net Promoter Score – measures how many customers like your product enough to recommend it to their friends. You can use FullSession website feedback forms to get this data to ask users to rate your product. 

    To calculate NPS, ignore neutral scores, and substruct the percentage of people who don’t like your solution (detractors) from the percentage of those who do (promoters).

    1. Customer satisfaction score

    CSS helps you measure the level of satisfaction with your product or a specific feature. It’s another metric you can track through customer feedback tools. You can ask people to rate the product or an aspect of it, sum up all the scores you got, and divide the result by the number of respondents.

    1. Churn rate

    It is the opposite of the retention rate. This metric measures how many people left your brand during a specified time. You can focus on two aspects: the raw number of customers or the revenue you lost. 

    The churn rate is easy to calculate. Take the number of customers you have at the end of the specified period, and divide it by the number of clients you had when that period began. 

    1. Session duration

    It allows you to see how much time people spend on your website. It helps you understand why you lose customers, primarily when combined with metrics such as bounce and churn rates.

    You can analyze data thoroughly using a web analytics platform like FullSession. It’ll allow you to watch how users with short sessions interact with your product, so you can identify and eliminate the issue that’s hurting your business.

    1. The number of sessions per user

    Tracking the number of sessions per individual user helps you measure customer engagement – it shows you how popular your product is among your users. You can track this metric easily by looking at how often people log in or by counting visits from a specific IP address.

    1. Active user ratio

    One of the easiest ways to track a digital product’s growth is to look at how many people actively use it. You can get this information by looking at how many subscribers you have. Businesses usually track monthly active users, but you can also look at yearly, weekly, or daily active users.

    1. Monthly recurring revenue

    The best measure of a company’s success is usually the amount of money it makes. Stable income is often the most important for businesses, and you can track it by looking at monthly recurring revenue. How to calculate it? 

    Add the revenue generated through new subscriptions to your revenue at the beginning of the month. Then subtract the money you lost – you can get it by tracking the churn rate. While it’s not a critical metric, it’s also a good idea to consider the customer acquisition cost to see how much gaining new customers costs you.  

    As you can see, plenty of metrics offer insights into your business operation and product value. That doesn’t mean, however, that you should track everything. Consider an investment in FullSession to collect valuable data easily. You can start a 14-day free trial right now.

    Two metrics to avoid during your analysis

    Some metrics aren’t as valuable, and you probably shouldn’t waste time tracking them. Here are some examples:

    1. Clicks – the number of clicks alone doesn’t give you much information. You can boost it artificially, and it doesn’t help you understand user engagement.
    2. The number of users or page views – there’s no real point in tracking the total number of users who visit your website. Active users are what matters. People who don’t perform actions on the page will never become customers.

    Look at your product and choose metrics that align with your goals. You also need to select the right software to collect product data. We think FullSession is your best option, so in the following sections, we will explain how it works and helps you track product metrics.

    How FullSession helps you evaluate your product 

    fullsession

    FullSession platform helps you track various metrics regarding your digital product – a website, web app, or landing page. 

    Our software doesn’t rely on hired testers – it lets you observe real users. FullSession uses website visitor tracking. You can watch session recordings and replays and use interactive heatmaps to track users’ clicks, scrolls, and mouse movements. FullSession also provides website feedback forms to help you collect customer feedback. 

    Our platform has advanced filtering and segmentation features, so finding the data you’re interested in is never a problem. You can also leave notes to your co-workers to share your findings easily.

    FullSession is a great way to track the crucial metrics you need to measure. It helps you boost conversion rates and improve the UX of your solution.

    Session recording and replay

    session replay

    With this feature, you can watch recordings of real people interacting with your product. You observe what causes them problems and can draw conclusions on how to improve things. You can skip periods of inactivity or pause, fast forward, and rewind session replay. 

    FullSession session recording and replay data

    You can use FullSession to monitor different periods – years, months, weeks, or days. Here is the data you can track using these features. Highlighted entries directly correlate with some of the product metrics mentioned in this article.

    • The country and IP address of users 
    • Screen resolutions
    • Average time on page
    • Total time spent on pages
    • Visit source
    • Pages/URLs users visited
    • Session list
    • The session event data

    Interactive heatmaps

    You can use website heatmap tools to track users’ actions – you will see them in the form of graphic reports. Heatmap lets you notice issues that make people leave prematurely and helps you boost conversion rates. 

    FullSession provides three types of heatmaps: movement maps, scroll maps and click maps. We have a detailed guide that’ll show you how to read a heatmap if you’re interested in this subject.

    Clicks maps

    click maps

    Click tracking lets you see what areas of the page – buttons, headers, CTAs – users clicked. 

    Movement heatmaps

    movement maps

    With movement heatmaps, you can observe the user’s cursor movement. You can use them to track customer journey on the website and check what causes people problems.

    Scroll maps

    scroll maps

    You use scroll maps to check how far users scroll down on the page. It can be helpful when you want to decide where to place an ad or CTA (Call to Action).

    FullSession heatmap data

    Here are the types of data you can collect thanks to the FullSession interactive heatmaps feature. Once again, we’ve highlighted points correlated with product metrics.

    1. The visited URL
    • User engagement data
    • The number of visitors
    1. Total views count
    2. The total number of clicks
    • The average page load time
    • The average time on page
    • Error data
    • The number of dead clicks
    • The number of rage clicks

    Advanced filtering and segmentation

    Our advanced filtering feature helps you find specific events during sessions that may interest you. You don’t have to waste time watching entire recordings – you can focus on fragments that matter. It’s an excellent way to save time, especially when cooperating with other team members.

    user segmentation and filtering

    Advanced analytics 

    Our metrics page gives you easy access to all the crucial information. It makes noticing correlations between different data points easier.

    user analytics

    FullSession analytics data

    Here’s what you can find on the metrics page:

    • Average load speeds
    • Page load data
    • Median scroll depth
    • The number of dead clicks
    • Console errors
    • The number of error clicks
    • The number of rage clicks 
    • Resolutions used
    • Percentage of sessions on mobile devices

    Again, we’ve highlighted some entries to emphasize their importance, but you can use all of the data to track some aspects of your digital product.

    Customer feedback forms

    You can get customer feedback to improve your understanding of users’ needs. FullSession provides almost the same feature as specialized NPS software. You can use the collected feedback to pinpoint customers’ issues when using your product.

    customer feedback

    Creating a customer feedback form with FullSession is easy:

    1. Start a free trial
    2. Log in to your account
    3. Click the Feedback tab on the topmost bar
    4. Click the + New Feedback Widget button
    5. Enter all the required information.
    6. Choose the appearance
    7. Define the steps of the feedback process
    8. Specify the website pages you want to display the forms 
    9. Select devices to show website feedback forms

    That’s it. Users should now see your feedback form. You can also send data directly to your e-mail.

    customer feedback widget

    The Feedback tab on our dashboard provides information regarding each entry, such as name, author, date of creation, number of responses, and activity status.

    customer feedback dashboard

    On the rightmost tab, Actions, you can click a link to view each response. When you follow it, you’ll also get more details about these entries:

    • The page URL
    • Date
    • The browser used by the person
    • Form’s ID
    • User sentiment (rating)
    • User comments

    Website feedback forms and session recordings

    The customer feedback tools offered by FullSession provide additional context for session recordings. Users describe their problems, which helps you understand what you see on the screen when you watch a video. You can find recordings directly on the Feedback tab, so everything is easy to follow.

    session replay for customer feedback

    Customer feedback reports

    Our Results tab provides an overview of all customer feedback entries. You can specify the time and view any customer feedback report you want. The graph shows the results you got on specific dates, along with ratings.

    customer feedback results

    Notes

    We created FullSession for cross-functional teams. Various specialists can use FullSession, so sharing insights is essential. We’ve made it easy by giving you the option to create notes that different groups and individuals can see. It’s a handy way to share your findings and considerably improves team cooperation. 

    Conversions

    You can use FullSession to track conversion rates through statistics such as time to convert or the percentage of converted users.

    As you can see, our platform can be immensely helpful when you have a digital product and are interested in tracking various metrics.

    Product metrics: Summing up

    Just as there are different ways to track your business success, there are numerous ways to track your product performance. 

    You can choose among many metrics. You can track retention rates, churn rates, and use a web analytics platform that helps you better understand your product performance, growth, or trends.

    Regardless of what type of product, service, or company you’re in, it’s essential to have an effective tracking system in place, and our FullSession can help you with that. You can use it to view session recordings and analyze interactive heatmaps to see what drives users to your product and pushes them away. You can also measure many aspects of your business by connecting directly with your users through customer feedback forms. 

    Our platform will help you identify issues and provide the data you need to improve customer satisfaction. If you want to check FullSession out, you can create an account and start a 14-day free trial. You can also contact us right now to get a demo.

    Product metrics: FAQ

    Here are answers to some questions regarding product metrics you can find on the Internet.

    What are the product metrics?

    Product metrics are data points that help you optimize your product. They allow you to understand how your product is performing and whether it is meeting the needs of your users. You can use them to evaluate different aspects of your product, including sales volume, conversion rates, engagement, and retention.

    What are the 5 most important metrics for the performance of the product?

    Here are five metrics that are incredibly important for digital products:

    1. Bounce rate
    2. Retention rate
    3. Net promoter score
    4. Customer satisfaction score
    5. Recurring revenue

    What are the 4 types of metrics?

    You can divide product metrics into the following categories:

    • Sales metrics
    • Conversion metrics
    • Engagement metrics
    • Retention metrics

    How do you find product metrics?

    The best way is to use specialized web analytics or product analytics platform such as our FullSession – it gives you easy access to valuable data. To use FullSession, start your 14-day free trial.

  • Product Analytics: the Ultimate Guide in 2022

    Product Analytics: the Ultimate Guide in 2022

    Digital innovation has a lasting effect on businesses worldwide. Companies now build online products and sell services differently than a few decades ago. Due to this reason, product analytics has become more crucial than ever. 

    Businesses must create an effective, customer-centric marketing strategy and continuously optimize their products and services if they want to succeed. You can connect your website, web app, or landing page with product analytics software and acquire data on your product performance to understand where you need to make improvements.

    One such solution is FullSession, our web analytics platform that lets you gather user behavior data with interactive heatmaps, session recordings, and replays. You can also use customer feedback forms to gather valuable information about the user experience with your product. 

    FullSession provides the data you need to understand customers’ actions and improve your website design or functionality accordingly. It’s a valuable solution for marketers, designers, UX researchers, product managers, and many other specialists. 

    To see how FullSession works, you can start your 14-day free trial or get a demo.

    With the help of this article, you will learn everything you need about product analytics. We will provide an overview of what it is, why it matters for your business, and explain how to use FullSession to analyze your product. Let’s begin with some basic information.

    What is product analytics?

    Product analytics is the process of tracking, measuring, and optimizing product performance. Product analytics helps you understand what users do with your product, how they feel about it, and whether it meets their needs. 

    By analyzing data from product analytics software tools, you can understand customer behavior, identify opportunities for growth and improvement and make informed decisions about further product development.

    The importance of product analytics in product development

    four people looking at a laptop

    Image source: Pexels

    As you embark on your product development journey, it’s essential to understand the potential impact of product analytics. 

    Gathering relevant data early on can help you make informed decisions about the right products to build and choose the proper marketing channels to promote them. At the same time, you can spot user trends and patterns that could help you improve your product along the way.

    Product analytics tools are also crucial when you want to implement new features – you can make informed decisions based on user behavior instead of guesswork. 

    Data collected by product analytics platforms can also help you formulate a broader strategy for your business. It can be an invaluable asset, especially when preparing to make critical decisions.

    Product analytics tools vs web analytics tools: The key differences

    The main difference between product and web analytics software is that the former provides behavioral data – information about customer actions and user engagement. 

    Web analysis, on the other hand, focuses on providing raw, statistical data. Platforms like Google Analytics don’t give additional context and in-depth information regarding user intent. 

    Product analytics platforms are generally more comprehensive and provide better data and detailed insights than web analytics tools.

    If you are looking for an in-depth analysis of the differences between web analytics and product analytics software, check out our comparison articles: Google Analytics Vs Amplitude and Hotjar Vs Google Analytics.

    Product analytics vs marketing analytics: What you need to know

    Marketing analytics focuses on collecting data regarding marketing efforts – their effectiveness on various channels, costs, etc. Marketing analytics tools don’t provide in-depth information regarding user behavior and engagement on the website. 

    It’s where product analytics software comes in. These tools allow you to gather data from different sources and analyze customer journey phases instead of focusing solely on user acquisition and conversion. 

    They help you understand the reasons behind customer behavior and what motivates or discourages them from using your product or service.

    7 product analytics use cases

    Product analytics platforms improve your business in many ways. You can use them for the following purposes:

    1. Trends analysis – identify important trends and milestones, and evaluate feature adoption rates or other aspects of your product.
    2. Customer journey analysis – track users’ journey on your website. Understand what works and what doesn’t.
    3. Retention analysis – understand how many users return to your website and why.
    4. Attribution analysis – notice customer touchpoints, and see what makes your product successful.
    5. Conversion analysis – track conversion rates and identify drivers that can help you increase revenue.
    6. UX analysis – notice touchpoints, collect feedback, and gather data to conduct the customer experience analysis. 
    7. Cohort analysis – divide your customers into subsets and use behavior analytics to tailor your product to the needs of specific customer groups.

    As you can see, product analysis can be pretty helpful for a business. What kinds of data can you collect using such platforms?

    What product analytics data can you gather

    Product analytics tools allow you to gather all kinds of data. Here are some examples:

    • Acquisition data – you can see who your customers are and through which channels they access your website.
    • Retention statistics – product analytics tools let you check whether users stay or leave and analyze the reasons behind their behavior.
    • Conversion rates – customer journey tracking helps you see how users convert into paying customers.
    • Customer loyalty – you can use product analytics to track your users’ behavior and measure their loyalty to your brand.
    • Customer experience data – you can track various statistics regarding user experience, such as rage clicks, dead clicks, funnel drop-offs, etc.

    Product analytics can be helpful for many teams and specialists thanks to the different metrics these tools provide.

    Who benefits the most from product analytics?

    Product analysis is a growing field that impacts many different disciplines. Various teams and specialists can use product analytics data to optimize products. 

    For example

    • Marketing teams
    • Product managers
    • Business analysts
    • Software developers
    • Team leaders
    • Project managers
    • UX designers 
    • UX researchers
    • Executives (CEOs, CTOs, etc.)
    • Data scientists
    • Sales specialists
    • Marketing managers

    As you can see, the list of specialists who should be interested in product analytics is quite long. There are also several reasons why it’s useful for companies.

    3 product analytics benefits to evaluate today

    product analytics on a paper

    Image source: Pexels

    Product analytics is the discipline of collecting, analyzing, and reporting data regarding a product over time. Product analytics helps you understand 

    • How your product performs compared to competitors
    • How customer behavior changes over time
    • Key trends you can learn from the data

    Product analytics offers a variety of benefits for businesses in many different industries. Together with other types of research methods, such as data analytics and UX analysis, it can help your company grow. Let’s explain how.

    1. Improving the product

    If you understand how users interact with your product over time, you can optimize it and improve the user experience. For example, if you notice that users don’t use your product in the late afternoon, you might decide to start a promotion or develop a feature that’ll help draw them to your app in the evening.

    1. Understanding market demand

    By analyzing past customer behavior, you can learn about the types of products users are most interested in buying. You can then use this information to guide future product development decisions, like whether you should categorize products differently.

    1. Optimizing business processes

    By monitoring customer behavior over time, you can identify opportunities for improvement in your business processes. For example, if you notice that customers spend a lot of money on a particular product, you can adjust its price or further improve it to increase revenue.

    3 product analytics drawbacks

    There are several drawbacks associated with product analytics. Let’s look at the most critical issues. 

    1. It can be expensive – product analytics requires specialized tools and people with skills and knowledge to interpret data. It can generate substantial costs.
    2. It won’t always give you an advantage – the data might be challenging to interpret, and you have no guarantee you’ll be able to identify the cause of your issues. 
    3. It can be time-consuming – product analytics can also be time-consuming. It takes time to set up the system and then collect and analyze data.

    When choosing a product analytics software for your business, these drawbacks are worth considering. Let’s share some tips on evaluating product analytics tools.

    How to choose the right product analytics platform for your business?

    You should choose a tool that provides you with all kinds of data you need and doesn’t affect your website’s performance. Ease of use is another important consideration – for example, the ability to segment your audience and filter sessions is invaluable when you want to quickly access the data you’re interested in. 

    Our FullSession provides all that and more. Want to see how it works? Start your free trial or get a demo.

    Let’s explain all the essential features you can use daily to assess your product performance.

    How product teams use FullSession for product analytics

    Fullsession product analytics tool

    FullSession is a product analytics platform. You can use it when analyzing websites, landing pages, and web apps. It allows website visitor tracking. 

    It provides heatmaps, enabling you to track user behavior – mouse movement, clicks, and scrolls. 

    Our advanced filtering and segmentation features help you quickly find your needed data. You can also collect helpful customer feedback with forms. Collaboration with other team members is simplified because you can leave them notes on session recordings.

    The data you gather helps guide your product in the right direction. You can understand your users better and improve user experience to increase conversion rates.

    FullSession works in real-time and doesn’t rely on hired testers – you observe real users. It’s an excellent way to eliminate user testing costs.

    Registration and deployment

    fullsession deployment

    Before you start using FullSession, you’ll need to register your account. We’re currently offering a 14-day free trial! You can also get a demo to ask all questions regarding our product.

    You’ll also have to install a code snippet on your website. We provide guides that show how to integrate FullSession with popular platforms: WordPress, Shopify, Wix, and BigCommerce. 

    Session recording and replay

    session recording

    FullSession allows you to watch recordings of users visiting your website. You can use session recordings and replays to check how people interact with your product and what problems they encounter. It helps you identify issues to make your solution better. You can also analyze your website’s navigation architecture.

    user activity monitoring

    FullSession allows you to monitor user activity in different periods – days, weeks, months, and years. Our platform’s intuitive interface makes watching the recordings very easy. You can watch them in full-screen mode, pause, rewind, fast forward, and skip periods of inactivity.

    FullSession session recording and replay data

    • Screen resolutions of used devices
    • The locations of users (IP address, country) 
    • Visit source
    • Pages/URLs visited by users
    • Average time on page
    • Total time spent on pages
    • Session list
    • The session event data

    Interactive heatmaps

    interactive heatmaps

    FullSession gives you access to interactive heatmaps that present user behavior in graphic reports. Website heatmap tools help discover growth opportunities or issues that make people leave your website. There are three heat maps to choose from: click maps, mouse movement maps, and scroll maps. 

    Clicks maps

    You can use click tracking to visualize patterns and see what users clicked on the visited pages. You can see an example screenshot below.

    clickmaps

    Movement heatmaps

    Mouse movement heatmaps let you track cursor movements. You can see how users moved on the website, where the cursor hovered, etc.

    movement maps

    Scroll maps

    The third type of heatmaps allows you to see scroll depth. You can check how far users scroll down on your website, which is essential when you want to decide where to place CTAs on your web pages.

    scroll maps

    FullSession heatmap data

    • User engagement on different devices
    • The URL user visited
    • Number of users who visited the page
    • The number of total views 
    • The number of total clicks
    • The average load time on page
    • The average time on page
    • Data regarding errors
    • Total count of rage clicks and dead clicks

    Advanced filtering and segmentation

    FullSession advanced filtering allows you to single out events during sessions that you consider important or otherwise interesting. Thanks to this, you or your team members don’t have to watch entire sessions to find specific details. 

    You can simply focus on highlighted sections, which makes cooperation easier and faster.

    user segmentation

    Advanced analytics 

    FullSession allows you to easily track all the essential data in one place. You can use it to boost conversion rates and reduce funnel dropouts.

    data analytics

    FullSession data categories

    • Session playlist
    • Top users
    • Segment health
    • Key pages
    • User trends 
    • Feedback trends
    • Device breakdown
    • Browser breakdown
    • Screen resolution breakdown
    • Top referrers
    • Error clicks
    • Rage clicks

    Customer feedback forms

    customer feedback

    You can use our platform to create website feedback forms, which help you gather insights directly from your users – like limited customer interviews. 

    create customer feedback forms

    You can name and describe each form, set up your questions, specify devices to collect feedback, and choose the pages where you will display the form. You can also customize the form design and align it with your branding. 

    FullSession gives you the option to provide users with a scoring scale so they can evaluate elements or features of your website.

    feedback widget

    You can assess results any time you want by clicking the Feedback tab on our dashboard. You’ll see the following details: 

    • Form name
    • Date of creation
    • Author
    • Status – whether it’s active or inactive
    • The number of responses
    customer feedback response

    There’s also an Actions tab that contains a link you can click to view responses. It opens up another screen with additional information:

    • The URL of the page the user evaluated
    • Form ID
    • User comments
    • User sentiment
    • Date
    • Browser used

    session replay for customer feedback

    Website feedback forms and session recordings

    Our customer feedback tools allow you to gain additional insights and data to provide context for session recordings. Customers can use website feedback forms to tell you about issues they’ve faced, such as a broken link or a page that doesn’t load. You can watch the recordings directly from the Feedback tab to see the reasons behind each feedback.

    Customer feedback reports

    FullSession also has a Results tab which allows you to get a broader overview of customer feedback for a specific period. You can see the results, which summarize the number of users and their overall experience with your website, web app, or landing page. Below is a graph that shows how feedback changes over time.

    Notes

    customer feedback results

    We understand you can’t do everything by yourself. FullSession was made for both individuals and teams. It allows you to leave notes to share important information with your team members, making cooperation easier.

    Conversions

    Our platform allows you to track conversion rates. You can check various statistics, like the percentage of converted users and the time to convert. It’s an easy way to evaluate the effectiveness of your ads or other marketing efforts.

    Why choose FullSession for product analytics?

    Our FullSession is a powerful product analytics solution that you can use to analyze user behavior and make your product better. It’s easy to install and lightweight – our code doesn’t affect your website’s performance.

    The platform lets you see real user interactions – you don’t have to depend on artificial tests and hired participants. You can simply watch a session recording and analyze interactive heat maps. You can also use feedback forms to communicate with your customers and get additional context for the acquired data. 

    There are several reasons to consider using FullSession for product analysis:

    1. Real users instead of hired testers – you can see real interactions, which means you get data you can trust.
    2. Lightweight – FullSession code doesn’t affect performance negatively.
    3. Different kinds of data – you can access session recordings, heatmaps, and customer feedback. Everything is in one place.
    4. Ease of use – FullSession is a well-designed, intuitive product analytics tool.
    5. Segmentation and filtering – you can easily find sessions and data you need and single out events during a session.

    As you can see, FullSession is a powerful software. Our platform can be a substantial help for your business.

    Product analytics: Key takeaways 

    Product analytics can help your company improve the performance of your product over time and reach your target audience more effectively. It can also help you make more informed marketing decisions, like which channels to prioritize or which features to develop. It’s an essential tool in the arsenal of every digital business that wants to prosper and grow.

    You must implement product analytics software on your website to be able to collect all this data. A solution like FullSession allows you to view session recordings and analyze interactive heatmaps. You can also gather customer feedback and link it to each session recording to understand the user behavior and comments. 

    Our platform is a great tool when you want to assess issues and provide solutions to increase your customer satisfaction. If you’re interested in testing FullSession, you can create an account right now and start a 14-day free trial. You can also contact us to get a demo.

    Product analytics: FAQ

    Do you have further questions regarding product analytics? Here’s some additional information.

    Why is product analytics essential?

    Product analysis allows you to understand your customers better. It shows you what they do, and you can use this knowledge to create better products and generate more revenue.

    What are successful product analytics techniques?

    There are several different product analysis techniques you can use to your advantage:

    1. Retention analysis
    2. Customer journey analysis
    3. Attribution analysis
    4. Cohort analysis
    5. Trends analysis

    Each serves a different purpose and focuses on different kinds of data.

    How do you measure product analytics?

    You use KPIs (Key Performance Indicators) and product analytics metrics. Examples include the percentage of users who logged back in, bounce rate, percentage of users who used a feature, and churn rate.

    How does the product analytics tool work?

    Product analytics platform like Hotjar or Smartlook work by tracking actions users take on your websites, such as mouse movements, clicking, swiping, scrolling, and filling out forms. It’s a valuable source of many kinds of qualitative and quantitative data.

  • Google Analytics Vs Amplitude: Which Tool Should You Pick?

    Google Analytics Vs Amplitude: Which Tool Should You Pick?

    Most companies nowadays rely on the Internet in one way or another, either for promotion or for selling their products and services to customers. It’s easy to consider your website successful, but you need to track users and monitor their behavior to understand how well your website performs.

    To gather actionable insights, you should use web analytics tools like our FullSession. It provides interactive heatmaps, session recordings, replays, website feedback forms, and advanced analytics.  

    Our UX analytics tool helps you find and fix issues with your product to ensure the optimal user experience. To see how FullSession works, you can get a demo or start your 14-day free trial.

    If you want to evaluate other options, Google Analytics vs Amplitude analysis will probably rank high on your list. How do they differ? How can you use them? We’ll try to answer all these questions and explain why FullSession is better for your business. 

    Let’s start with some basics about Google Analytics.

    What is Google Analytics?

    Google Analytics

    Image source: G2

    Google Analytics is a free web analytics tool that lets you track website traffic, analyze website data and create custom reports. It helps you optimize your website performance, identify growth opportunities, and recognize issues so you can fix them before they affect your business. 

    A Google Analytics account lets you view your unique visitors, bounce rate, time on page, referer URL, search keywords, and more. You can also see which marketing channels drive traffic to your site most effectively and focus your efforts on those areas in the future.

    It’s available as a web service, but to use it, you need to install a code snippet to your website. Many different industries and organizations rely on it. Marketing professionals, UX researchers, and software developers, among others, may also employ it.

    What is Google Tag Manager?

    google tag manager

    Image source: Google Developers

    Google Tag Manager (GTM) is a tool that makes it easier to develop and manage tags for Google Analytics. Using GTM, you can easily create, publish, and update your website tags without writing code or tracking changes manually. Instead, you define the tags you want to track—such as page views, clicks, and conversions—and then Google Tag Manager does the rest.

    Today, Google Tag Manager is one of the most popular ways to integrate Google Analytics into your website and build a comprehensive view of your website performance.

    Tagging is a critical part of SEO because it lets Google and other search engines know what kind of content is on each page. It allows them to more accurately understand how relevant your site is to the people searching for it, improving your ranking over time.

    G4 will soon replace Universal Analytics

    Google analytics guide

    Image source: Neil Patel

    It’s also worth noting that on October 1, 2023, the old Universal Analytics service will be deprecated and replaced with G4. 

    It is a free reporting and optimization tool for Google Analytics that gives users one-click access to their analytics data. G4 integrates with GA, allowing users to view detailed insights about their website traffic, and includes all their data in one place. Users can also set up custom events and goals and track progress.

    What is Amplitude?

    Amplitude review

    Image source: G2

    Amplitude is a web analytics solution you can use to optimize a website across multiple platforms and devices. It provides you with useful data and gives you tools to understand user behavior better. You can make the necessary improvements to your digital product by analyzing user actions. 

    The entire Amplitude system consists of six different components. You can use some of them, or all of them, depending on your needs. These are

    1. Amplitude analytics – the core part of the system. It allows you to analyze your feature performance, user actions, and business outcomes.
    2. Amplitude recommends – focuses on the behavior of users, providing you with options to customize and personalize the customer experience.
    3. Amplitude experiment – helps you optimize your digital products via A/B testing – comparing two possible solutions.
    4. Amplitude academy – a resource repository with helpful guides, tutorials, and courses.
    5. Developer docs – a developer guide on APIs and SDKs.
    6. Amplitude data – This system part is currently in beta. It provides you with more tools to define, verify and track your data.

    Since we covered the basics of Google Analytics and Amplitude, let’s explain their fundamental differences.

    Learn more: Amplitude alternatives.

    Google Analytics vs Amplitude: How these analytics tools compare

    analytics shown on a laptop

    Image source: Freepik

    We’ve introduced both platforms, which are the main topic of this article. Now, let’s make a detailed evaluation. We’ll compare the following areas: features, integrations, languages, and deployment. We’ll also look at the pricing and customer support and consider the user reviews these solutions get on popular websites. 

    Google Analytics vs Amplitude: Basic differences

    You can use both solutions simultaneously since they focus on slightly different things. Google Analytics allows you to track customer journeys and analyze engagement data, funnels, and similar. It’s undoubtedly a stronger brand and might be safer for some companies. It also has much better language support. You can also gather insights and try to predict future outcomes with the help of machine learning. 

    However, GA provides raw, statistical data. Amplitude goes one step further because it allows you to filter the information better, offering a more customer-centric approach. 

    You can set user properties, and you can also customize your dashboard in more ways, move metrics important for your project to the top, and so on. The platform also puts more emphasis on ease of use. It provides build-in guidance to help customers understand how to use it.

    Google Analytics vs Amplitude: User ratings

    Google Analytics has an 8.6 score on TrustRadius based on 3,397 user reviews. Amplitude’s rating on the same platform is slightly higher – 8.7 – but based on 99 user reviews. Both platforms also have solid 4,5/5 scores on G2 with high numbers of reviews.

    Google Analytics vs Amplitude: Use cases

    Both products are meant for the same user groups, more or less, though Google Analytics is undoubtedly more prevalent.

    Product managers, UX specialists, product teams, and marketers can use them in their work. These platforms are popular in various industries: tech, retail, media, entertainment, and many others.

    Google Analytics vs Amplitude: Deployment

    Both Google Analytics and Amplitude Analytics are web platforms and require you to set up an account and configure your organization and project.

    You also have to go through some additional steps. In the case of Google Analytics, it’s as simple as pasting a tracking code or installing a plugin. However, with Amplitude, the process – while well-documented – is more complicated, and you’ll probably need help from your software development team.

    Google Analytics vs Amplitude: Features

    Both platforms offer plenty of features. Google Analytics is a good tool for collecting statistical, raw data regarding user demographics, traffic, user acquisition, etc. You can also track various website metrics and your marketing campaign results. 

    The platform shows user trends crucial for your business and product strategy. The data it provides is essential for most companies. GA also has an extensive list of supported languages. 

    On the other hand, Amplitude puts more emphasis on the individual user. For example, it doesn’t allow as in-depth, real-time tracking as our FullSession. You won’t have access to interactive heatmaps or session recordings, but you can use Amplitude to analyze user journeys and event streams. 

    It helps you better understand what drives people to use your website and what makes them avoid it. Amplitude developers aspired to make features customizable and flexible to fit different user needs and scenarios.

    Google Analytics vs Amplitude: Languages

    Google Analytics supports over 30 languages, including ones mentioned on the Amplitude Analytics page: English, French, Deutsch, and Japanese. 

    However, in the case of Amplitude, it’s not clear whether there is full language support for the entire platform or only for specific features.

    Google Analytics vs Amplitude: Integrations

    You can integrate Google Analytics with all significant Content Management Systems. In the case of some of them, like WordPress, there are even plugins you can use to make installation even more accessible.

    Amplitude Analytics integrates over 80 different technologies, including Snowflake, Braze, Amazon Web Services, BigQuery, Datazoom, Hubspot, mParticle, Notion, Salesforce, Slack, Shopify, and Google Cloud Services, among others.

    Google Analytics vs Amplitude: Support

    Google Analytics offers a detailed documentation page. You can also use e-mail and phone to contact the company 24/7 if you have any questions or issues.

    Amplitude Analytics has an entire module dedicated to learning materials – Amplitude Academy. You can also use the provided documentation and contact the company directly using the contact form.

    Google Analytics vs Amplitude: Pricing

    Both platforms offer free plans that small and medium-sized businesses can use without too many problems. However, the one provided by Google is more robust.

    Both services also come with paid plans. In the case of Google Analytics, it’s called Google Analytics 360, and its pricing starts at $150 000 per year. It gives access to customer-centric measurement and other features, such as unsampled reports, bigQuery export, and data-driven attribution.

    Amplitude has three paid plans:

    • Starter – up to 10 million events per month and access to basic analytics, unlimited data sources, and unlimited users
    • Growth – customizable event volume, access to advanced behavioral analytics, collaboration tools, custom onboarding, and ongoing customer support
    • Enterprise – everything offered in the previous plan, plus casual insights and monitoring, better data governance, and advanced user permissions. You also have access to premium customer support.

    However, pricing isn’t shown on the Amplitude site.

    What to do next?

    If you are still unsure which of these tools is right for your business, we recommend you start using FullSession. 

    We will cover all the essential details in the following sections. To better understand what we are talking about, you can start your 14-day free trial and test all features following our explanations. 

    Let’s start with some basics.

    What is FullSession?

    amplitude alternative fullsession

    FullSession is a web analytics tool you can use to track user behavior and conduct a complex web analysis of your site, web app, or landing page. It provides a great feature set that helps you gather valuable customer data.

    You can then use the data to make informed decisions about your product, improve it and increase your user experience and conversion rates. Our platform allows you to understand your users – to learn how they think, what motivates them, and what challenges they face while using your product.

    FullSession is also helpful for user testing. You don’t have to spend time recruiting test participants. You can see how real users interact with your products in real-time without incurring additional costs other than the monthly fee. It’s a cost-effective way to get customer feedback and improve your product accordingly.

    What features FullSession provides

    FullSession provides valuable features, including session recordings and replays, interactive heatmaps, customer feedback forms, and advanced analytics. Let’s take a more detailed look at each of these features.

    1. Session recordings and replays

    session recordings

    You can use FullSession to watch session recordings and replays. It allows you to identify problems and user trends. You can see how people use your product and what irritates them and stops them from performing specific actions.

    You can also evaluate website navigation. You do all of this without hiring professional testers and conducting UX tests – you can watch how real people use your website, analyze the data, and think about what you can do better.

    With our session recording and replays, you will get access to data such as

    1. User location and IP address
    2. The URL user visited
    3. Referrals
    4. Average time on page
    5. Total active time on page
    6. Session list
    7. Session event

    You can speed these recordings up and skip periods of inactivity, so you don’t waste time during analysis. You can monitor user activity daily, weekly, monthly, or yearly.

    2. Interactive heatmaps

    The interactive heatmaps allow you to see which elements of your website help drive user engagement and which have the opposite effect, causing them to leave before converting. FullSession provides click maps, scroll maps, and mouse movement maps. 

    With our heatmaps, you can:

    • Check out the URL the user visited
    • See the number of users who visited the page
    • See the heatmap on different devices
    • Get the number of total views and total clicks
    • See information about the errors, rage, and dead clicks
    • See the average load time on page
    • Get statistics regarding the average time on a page

    You can use this feature to gather information and identify friction points and problems with your solution. It also allows you to evaluate whether people find what they need on the website. 

    What’s important, FullSession works in real-time – you don’t have to wait for data aggregation or processing. 

    Click map example

    click map heatmap

     

    Mouse movement map example

     

    mouse movement heatmap

     

    Scroll map example

    scroll map

    3. Segments

    user segments

    With FullSession, you can use the advanced filtering option to single out important session events and better understand the user’s frustration. 

    It’s a huge time saver, allowing you to focus on details that matter and share them with your team members.

    4. Insights

    insights

    Like Google Analytics and Amplitude Analytics, FullSession gives you data you can use to analyze the behavior of users who frequent your website. 

    You get statistics such as the number of dead clicks, console errors, error clicks, rage clicks, average load speeds, page load data, or median scroll depth. 

    session insights

    You can also see the device, browser, and screen resolution breakdown and get information on segment health, user trends, and feedback trends.

    You can use this information to find and fix problems that negatively affect the customer experience. It helps you boost conversion rates and reduce funnel dropouts.

    To see all data, start your 14-day free trial and connect your website with FullSession.

    5. Customer Feedback

    customer feedback

    You can use FullSession to create on-page surveys, which help you gather valuable user feedback. You can choose a name and description for the poll, customize questions and design forms according to your branding, and choose the device on which you will gather the feedback.

    segment targeting
    customer feedback targeting

    You can also choose the pages on which the form will be displayed and use interactive feedback widgets with a scoring scale – these allow users to evaluate various elements and aspects of your website. You can even send the feedback directly to your e-mail to analyze it whenever you want.

    Finally, you can review the customer feedback report to see what your users think and feel about your product.

    customer surveys
    Customer feedback session replay

    Our customer feedback feature complements session recordings very well. Survey answers give hints regarding potential problems, and you can watch the recordings to see what actually happened during a session.

    6. Notes

    You can leave your team notes to share important information. It makes cooperation between teams much more effortless.

    7. Conversions

    FullSession gives you the tools you need to track conversion. You can view conversion rates, time to convert, percentage of converted users, etc. It is beneficial when you want to see how effective your marketing strategy is.

    What makes FullSession stand out

    FullSession offers plenty of features and options useful in web analysis. Our platform will help you make your product much better.

    Our web analytics tool doesn’t rely on user testing. Instead, it allows you to analyze real customer interactions. You can use session recordings to see how users interact with your website. You can also take things one step further and acquire comprehensive data regarding their behavior with interactive heatmaps. 

    You can use our platform to get information directly from your users with customer feedback forms. The search and filtering features give you easy access to whatever data you need. You can use it to identify significant events in a single session and get additional context. 

    FullSession is a comprehensive tool for boosting conversion and improving your marketing or sales funnel. And the best thing? It doesn’t affect your website’s performance – you can be sure our tool won’t slow your page loading time.

    6 reasons to use FullSession 

    Here are six additional reasons to consider FullSession as your web data analysis platform:

    1. Focus on real user interactions – you don’t have to hire testers. You can analyze real interactions to get data you can trust.
    2. Ease of use – FullSession has an intuitive, well-designed interface that allows you to find information easily.
    3. No performance impact – our platform won’t slow your website down, so you don’t have to worry about affecting users’ experience negatively.
    4. A wealth of data – you can use our tool for tracking website visitors and analyzing various kinds of engagement data.
    5. Valuable insights – FullSession helps you understand user engagement, evaluate it, and find friction points. You can use it to optimize your sales and marketing funnels.
    6. Advanced filtering and segmentation options – our filters quickly let you find sessions and data you’re interested in. You can also easily identify events during a single session.

    Amplitude vs Google Analytics vs FullSession: A summary

    Here’s a summary of all three tools we’ve mentioned in this article, in the form of a handy table with the essential details. 

     FeaturesSupportPricingFree trial or version
    Google AnalyticsReal-time reporting,

    Engagement reports,

    Attribution,

    Funnel report,

    Backwards pathing,

    Segment overlap,

    Proactive insights,

    Predictive capabilities

    		Documentation, e-mail, phone$150 000 per year, billed in monthly installments ($12 500 per month)Yes, free version
    Amplitude AnalyticsExplore behavioral data,

    Visualize any journey,

    Measure customer engagement,

    Identify conversion and retention drives,

    Monitor key metrics,

    Predict future outcomes

    		Guides, documentation, contact formNot provided on the websiteYes, free version
    FullSessionSession recording and replays,

    Interactive heatmaps,

    Segments,

    Insights,

    Customer feedback,

    Notes,

    Conversions

    		Help center, e-mailStarting at $39/monthYes, free trial

    Google Analytics vs Amplitude: Final words

    Product analytics is essential. To be successful, you need to measure metrics that allow you to understand how well you’re doing, especially against your main competitors. In the case of a business that relies on the Internet, at some point, you’ll have to invest in software that’ll provide you with the necessary data. 

    Google Analytics and Amplitude are certainly good choices, but it’s worth pointing out that FullSession easily stands its ground against them. We offer a great feature set, including interactive heatmaps, session recordings and replays, and customer feedback forms. FullSession also gathers all the useful information and shows it on a clear, intuitive dashboard. It provides you with actionable insights, helps you analyze the acquired data, and lets you understand the reasons behind user actions.

    If you want to optimize your product or evaluate how well it currently works, FullSession is an excellent choice. Want to check it out? Get a demo or sign up for our free trial!

    Google Analytics vs Amplitude: FAQ

    Here are answers to some of the most popular Google Analytics vs Amplitude questions you can find on the Internet.

    Is Amplitude an analytics tool?

    Yes, Amplitude is a platform for web analysis – a solution similar to Google Analytics, FullSession, etc.

    What is the best alternative to Google Analytics?

    Many web analytics platforms can compete with Google Analytics. Still, FullSession is probably the best alternative because it allows you to watch what your users do in real-time and offers you a wealth of data. You can sign up here if you want to try it.

    What is Amplitude Analytics used for?

    Amplitude Analytics can analyze websites and web apps. It provides engagement and conversion rate data, allowing you to monitor how users act on your site.

    Is Google Analytics being deprecated?

    In a sense, yes. The Universal Analytics service, the old Google Analytics some companies still use, will be deprecated on October 1, 2023. It’ll be fully replaced by Google Analytics 4, a newer solution that offers similar features.

  • How to Record Your Website Visitors in 10 Easy Steps

    How to Record Your Website Visitors in 10 Easy Steps

    Whether you’re a seasoned analytics professional or this is your first foray into web analytics, you’ve probably stumbled across the growing number of web analytics tools available today. While some of these tools can help businesses solve problems and provide all the data they need, others are not worth the time.

    That’s why we created FullSession: a web analytics tool that is easy to use and gives you everything you need in one place. FullSession has tons of features and is perfect for any business: from large corporations to individuals with one website.

    Today, we will dive into details, help you learn more about session recording and session replay tools, and show you how to record website visitors using FullSession. It will give you all the insights you need to make informed decisions about your online presence. Don’t take our word for it, register your account and start testing FullSession today.

    Record website visitors with ease using session recording tools

    Traditional web analytics tools, such as Google Analytics, are useful for measuring how your site is performing. These tools provide vital insights, like the number of visitors you’re getting, the average time they spend on the site, how they found your site, and much more. But there are limitations to what these tools can tell you. For example, many of them won’t tell you anything about the individual browsing your site.

    The FullSession website analytics tool is different because it provides session recording and replay features and helps you record website visitor behavior. With FullSession, you can watch session recordings to see what visitors are doing on your site, what they’re looking at, what they’re interested in, or what issues they have.

    With this information, you’ll know what kinds of content to produce and how to optimize your site for target audiences. With FullSession, you can:

    • Record all your sessions on the website or landing page
    • Watch recordings of your visitor actions in real-time
    • Learn more about your site visitors
    • Watch user flow from the entry page to the exit page
    • Monitor and optimize the customer journey
    • Replay user actions such as clicks, taps, scrolls, mouse movements, or keyboard strokes
    • Replay individual user sessions
    • See how actual website visitors interact with your product
    • Better understand user behavior and user actions
    • Use session recordings and session replays for training or support purposes

    If you are a product owner, developer, UX designer, or marketer, you will find FullSession extremely valuable when making product decisions. It quickly delivers answers to unique questions related to your website, saving you time and money. If you’re looking for a simple way to get actionable product insights in real-time, you should start using FullSession today.

    Record visitors and protect their sensitive data

    Information security has vital importance for individuals and businesses. Rather than being a secondary thought, information security should be a top priority. More users are concerned about how businesses handle their private information, especially in light of recent security breaches and data leaks.

    Session replay solutions have a lot of benefits. They help you understand user behavior and optimize your online presence. When you record user sessions, the most important thing is to know what actions you can record and how to use customer data properly. These tools must be fully GDPR compliant.

    FullSession allows your company to record each click, tap, scroll, mouse movement, and form entry that a user makes when interacting with your website or app. It captures only the data visible on the screen, not sensitive information your users input manually, such as credit card details or login credentials. Also, it doesn’t track or monitor your users’ activity across the Internet.

    How to use FullSession to record website visitors

    Our web analytics solution helps you understand your users. We’ve implemented a series of intuitive features that make it easier for you to analyze user data and make informed decisions to improve conversion rates and digital engagement.

    Now that we’ve gone through some basic information about FullSession, it’s time to go through its key features to help you get a deeper sense of the product. In this section, we’ll go over a step-by-step guide for integrating your website with FullSession to help you start recording your website visitors.

    Step 1: Create a free account

    While browsing the FullSession website, you will see a “Sign up” button on the right side of the primary menu.

    fullsession header

    Once you click on it, you should start creating your account. You can use Google or input your email address and password. After the input, click on the “Sign up for free” button to continue the process.

    fullsession create your account

    You will see a confirmation note that you’ve successfully registered to FullSession. Check your inbox or spam folder to find the verification email. Click on the Activate your account button and sign in to your new account.

     

    fullsession account activation

    Step 2: Integrate FullSession with your website or web app

    You will be redirected to a new page where you need to follow four simple steps to add FullSession to your website. First, add your first name and last name.

    fullsession account settings

     

    Next, choose where you want to install FullSession. Here, you’ll need to add a URL of the website or web app. If necessary, you can always add more URLs later. Click on the Next button when you finish.

    fullsession add website step

    Then you need to install the FullSession tracking code for automatic event tracking. You can choose whether to install the recording code or the User ID code. In both cases, you need to copy and paste a script below theof the particular page you want to record. In the last step, you need to click on the Verify Installation button below the script.

    fullsession installation step

    Also, you can finish the setup process with Google Tag Manager, send the code snippet to your team member or install it from NPM. In case you need any help, you can check out FullSession documentation.

    Finally, you can invite your team members by adding their email addresses and setting up their user roles (User/Admin).

    fullsession invite team step

    Step 3: Check your dashboard for a quick overview

    fullsession dashboard

    The FullSession dashboard is a great starting point for your website visitor analytics. You can set a time frame you want to focus on. You can analyze data from a specific range, such as the last 7 days or all time. Custom ranges are also available.

    The FullSession, a well-known visitor recording tool, allows you to:

    • View recordings and session replays in a session playlist
    • View your top users
    • Spot user trends and monitor their activities daily, weekly, monthly, or yearly
    • See segment health with details such as event per session, session length, and active time
    • See error and rage clicks with details such as elements and percentage
    • See what browsers your visitors use with browser breakdown
    • See who are your top referrers
    • Use desktop or mobile device breakdown to see what device visitors use the most
    • See screen resolution breakdown

    Step 4: Watch session recordings and session replays

    Now that you understand the basics of the FullSession dashboard, you’re ready for the next step. When you record visitors, you can see where your visitors land and how they flow through your website, from the entry page to the exit page.

    You can watch video recordings to identify user behavior you can’t see otherwise and understand frustration signals before they become issues. Also, you can use session recordings for bug reports, UI adjustments, conversion funnels improvement, conversion rate optimization, creating guides and tutorials for your users, and more.

    Session replays are available any time you’re ready to analyze them. To watch a recording, go to the Session Playlist section of your dashboard, find the recording you’re interested in and click on a Play button.

    fullsession session playlist

    After that, you will be able to watch a session replay in a new window. FullSession offers a visual tool for understanding how website visitors interact with your website. It lets you view recordings of real users’ browsing sessions on your web pages.

    fullsession session recording tool

    FullSession helps you better understand how your current site works, what’s missing, and where to focus your efforts on improving the user experience. During a session replay, you can see the following:

    • Visit source
    • Users locations (country and IP address)
    • Pages viewed and URLs visited by your users
    • Average time spent on a page
    • Total time spent on pages
    • Session list
    • The session event data
    • Screen resolutions of your users’ devices

    FullSession offers time-saving and interactive features that enable you to streamline and enhance your session replays. With FullSession, you can:

    • Watch session recording in full-screen mode
    • Add comment to leave an observation mark for your team members
    • Pause, rewind, and fast forward a session replay up to eight times
    • Skip the timing strap or user inactivity
    • Tag recording
    • Copy and share session recording links with other people

     

    FullSession helps you focus on the details that matter when analyzing your session replays. See your errors, turn your mistakes into strengths, and use insights to optimize your website performance.

    Step 5: Search and filter your website visitor recordings

    It’s natural to be curious about how your customers are using your product. Are they using it the way you expected? What features are they not using? Are they running into any issues that you overlooked?

    Every customer is different and behaves differently when using your website. That’s why it’s crucial to use FullSession advanced filtering options to learn more about each group of your customers and deliver an experience that meets their needs.

    To filter recordings and isolate sessions, go to the FullSession dashboard and click on the red button Add Filter to see the complete filter list in a drop-down menu.

    fullsession session filters

    With FullSession advanced filtering options, you can filter users by:

    • Email, name, signed up status, or User ID
    • Actions such as rage and error clicks, trashed cursor, or abandoned form analytics
    • Device type, operating system, or browser
    • Certain pages they visited or minimal active time on site
    • Referrer URL
    • Page load time
    • City, country, or IP address
    fullsession advanced filters

    The FullSession search bar gives you the same advanced filtering options as the advanced filter, leaving no step out of your customer’s journey.

    Step 6: Segment recordings of your website visitors

    By using advanced analytics and creating recording segments, you can learn why users are dropping off or getting stuck on your websites. Perhaps it’s a confusing call-to-action? Maybe the page is too cluttered? Or, perhaps users are just confused about what to do next. Using data to identify drop-off points can help you address these concerns and build a better site that converts your prospects into customers.

    To create a segment, click on the red button Add Segment beneath the left menu. Add a name to your segment and save it. It will be visible on the left side of the dashboard.

    fullsession add segment

    After that, you will see a menu on the right side of your dashboard that lets you filter users by demographic and behavioral attributes. For example, if you need a user with a particular period of inactivity, or a user in a specific location, or a user with a specific device, you can choose to search for these attributes.

    fullsession demographic and behavioral attributes

    Then choose from a list of available session replays, the one that best fits your needs, and start analyzing your visitors’ behavior.

    Step 7: Understand digital engagement

    fullsession session recording

    Today’s customers want a seamless, personalized, and engaging experience. And if you can’t learn how to provide a great digital experience, you will be left behind. FullSession gives you more data and helps you solve this problem with session recording and session replay tools.

    If you want to increase your website’s performance, you need to monitor your website’s digital engagement in real-time. It will let you see what’s happening when it’s happening, letting you spot issues and bugs that directly affect your users. In addition, if a customer is having trouble with your product, you can instantly provide them with a solution by reaching out.

    Step 8: Combine session recordings with other tools

    We have a list of features many customers ask for but we haven’t developed them yet. We’re always working hard to improve our product, and that’s why we decided to launch some enhancements next year. Here is a short overview to help you understand the benefits of combining these new tools with session recording and session replay.

    Real-time and interactive heatmaps

    fullsession heatmaps

    When it comes to website heatmap tools, FullSession helps you process data in real-time and get accurate insights. It avoids aggregated data that doesn’t give you a complete understanding of your visitors’ experiences.

    Heatmaps help you see users’ clicks, scrolls, taps, and mouse movements on your website or landing page. You can identify friction points and areas of improvement, see if your users can find what they need, and why they are dropping off at certain points.

    Through heatmaps, you can also see where users focus their attention the most. You can learn what is important to your customers and enhance your website pages accordingly.

    Customer feedback

    fullsession customer feedback

    FullSession automatically tracks visitor behavior and provides you real-time feedback on how users are interacting with your website or app. With this information, you can create feedback polls to ask them questions about their experience, solve problems as they arise, and make product improvements. On top of this, you can view recordings of past sessions to learn why customers left bad feedback. This feature is now available.

    If you want to start using the Incoming Feedback, you need to go to your dashboard and choose the Feedback option in the menu.

    fullsession menu bar

    You will see a new panel with the general overview of all polls you’ve created, including their status, name, date of creation, responses, and who created the poll.

     

    How to use the Incoming Feedback widget

    If you want to create a new poll, you need to click on the red New Feedback Widget button in the upper right corner.

    fullsession incoming feedback widget

    You will see a new panel with all available options, and you need to go through each step and add all necessary information. Start with adding a name and description to your poll to recognize it easily in the Feedback overview. When you finish, click on the green Done button.

    fullsession name adding step

    Next, in the Appearance tab, you can customize your widget and define how the poll will look on desktop or mobile devices. You can set the language, position on the page, define reactions style, and add accent or alternate color.

    fullsession appearance tab

    In the Steps section, you can customize messaging to encourage feedback from your customers. It’s important to know that there is a 300 character limit, so write your messages short and sweet.

    fullsession steps action

    In the Targeting step, you can choose to collect the user feedback on desktop, tablet, or mobile devices. You need to select at least one option. Then you can define if you want to collect feedback on all your website pages or a particular page you are most interested in. In either case, you need to install the tracking code on your website.

    fullsession targeting step

    In the Forward feedback, you can choose to receive your customers’ responses in your inbox. The number of responses you receive depends on the pricing plan you’ve chosen. Check your daily limits.

    fullsession forward feedback step

    Finally, the Review and Activate step helps you see if you’ve finished all previous steps successfully or you’ve missed something important. Go back and check the crossed section. When you finish, click on the green Done button in the right corner.

    fullsession review and activate step

    Set your Incoming Feedback widget as inactive or active and start collecting customers’ feedback.

    fullsession start incoming feedback step

     

     

    Step 9: Integrate FullSession with other solutions

    fullsession integrations

    You can integrate a session recording tool with a web analytics platform, customer analytics platform, and survey data source. It results in a holistic view of users’ interactions with your website, more detailed than traditional web analytics tools, which only give you the big picture.

    Because this data comes directly from the actual website visitors, who can be tracked and surveyed, you’ll know exactly which layouts and content pieces work best and which need more improvement. Later, you can use these insights to change your product and measure its impact on your conversion rate.

    Currently, you can integrate FullSession with Shopify, Big Commerce, Wix, and WordPress.

    Step 10: Get insights on your website performance

    FullSession gives you a complete picture of what’s happening on your websites and how your users behave. It tells you the whole story, from real-time visitor insights to page-level engagement data.

    All this information helps you make meaningful, data-backed decisions about the redesign, content updates, and A/B tests to improve the user experience.

    To see the insights in the FullSession dashboard, click on the Insights tab in the menu.

    fullsession menu

    You will see a new panel that has three sections:

    • Total count of dead clicks
    • Understand user engagement
    • Key performance indicators

    You can apply a time range to your dashboard and get insights for up to one year.

    fullsession time range

    Total count of dead clicks

    Dead clicks are exactly what they sound like: clicks that produce no results. Slow response times and broken elements can frustrate users and lead to a negative user experience. Dead clicks mean that the UX is broken, and there is an issue with the website you need to fix.

    With FullSession Insights, you can see:

    • Total count of dead clicks
    • % of Sessions on Mobile devices
    • Avg Page Load Speed
    • Total Console Errors
    fullsession insights

    Also, you can see all users’ behavior or apply the advanced filtering options to narrow down your search. You can view details and watch session recordings to understand what’s happening on your website.

    fullsession advanced filtering

    Understand user engagement

    FullSession Insights helps you understand user behavior, from what people view to how long they stay on your website. Trend cards help you see performance over time or compare multiple segments.

     

    You can even use it to A/B test a scenario internally before making changes to your website. Also, FullSession automatically captures information like page load speed so you can focus on what matters.

     

    With FullSession, you’ll get data on:

    • Median scroll depth by device
    • Page load speed by browser
    fullsession data

    As in the previous case, you can see all users’ behavior or filter your search to find specific recordings.

    Key performance indicators

    KPIs, or Key Performance Indicators, are numbers that tell you how you’re doing and whether or not you’re on target to achieve your goals.

    With FullSession Insights, you will get the following data:

    • % of Users to Error Click
    • % of Sessions w/ Page Loads
    • Top Rage Click Pages

     

    fullsession kpi data

     

    fullsession top rage click pages data

     

    The main purpose of KPIs is to help you take action regarding your performance, to give you reliable information about how your website is doing to make decisions, adjust your product’s strategy and improve its overall performance. KPIs help you stay on track and make adjustments wherever necessary

    If you’re interested in integrating FullSession into your website, you can start with a free account to test all available features. There are no hidden charges, no upfront costs, and you don’t need to enter your credit card information.

    If you like our key features, you can choose one of two paid plans. Each plan includes the same set of features but differs in monthly sessions and team member quota:

    • The Basic plan lets you record 3,000 sessions and invite 3 team members for $39/month
    • The Business plan lets you record 15,000 sessions and invite 5 team members for $99/month

     

    If you’re not happy with these pricing plans, we can create a custom solution tailored to your business needs. You’ll get all the premium features, including:

     

    • Custom number of sessions
    • Custom invoicing
    • Priority support
    • Dedicated onboarding and implementation

    Other popular tools for session recordings and session replay

    Besides FullSession, there are other popular visitor recording tools that brands use to engage customers and solve problems. Let’s make a short overview and see how they compare.

     

    FullSession

    Microsoft Clarity

    Inspectlet

    Hotjar

    FullStory

    User reviews

    N/A

    4.7 out of 5 on Capterra

    4.0 out of 5 on Capterra

    4.7 out of 5 on Capterra

    4.6 out of 5 on Capterra

    Deployment

    Cloud, SaaS, Web-Based

     

    Cloud, SaaS, Web-Based

     

    Cloud, SaaS, Web-Based

    Desktop – Mac, Windows, Linux

     

    Cloud, SaaS, Web-Based

    Mobile – Android, iPhone

     

    Cloud, SaaS, Web-Based

     

    Support

    Guides, Email

    Helpdesk, Knowledge base, FAQ, Email support

    Email, FAQs,Knowledge Base, Phone Support, Chat

     

    Email, FAQs, Knowledge Base, Chat

     

    Email, FAQs, Knowledge Base, Phone Support, Chat

     

    Free plan

    Yes

    Yes

    Yes

    Yes

    Yes

    Pricing

    Starts at $39

     

    Free

    Starts at $39

     

    Starts at $39

    N/A

    Start using FullSession today

    FullSession has everything you need to analyze your site traffic in one single place. Whether you’re a beginner or an advanced analytics user, you will be able to take control of your site’s performance and make informed decisions about your online presence.

    Don`t waste time trying to understand complicated numbers and graphs. FullSession is easy to use, provides you data in real-time and allows you to keep your finger on the pulse of your business at all times. The best part? FullSession has a free plan to let you test all available features. Register your account today and start optimizing your website performance.