Thoughts About Digital Experience, User Behavior Analytics

Mohamed Sehwail

President

Mohamed oversees operations and finance at FullSession and has contributed to the company's UX analytics knowledge base.

Author: Mohamed Sehwail

  • Customer Churn Analysis: What It Is, How To Conduct One And Why

    Customer Churn Analysis: What It Is, How To Conduct One And Why

    Keeping customers happy and engaged is essential to the success of any business. However, keeping them as loyal customers requires much effort. For this reason, companies must conduct a customer churn analysis and keep a finger on their churn rate – a statistic that shows the percentage of customers who stopped making purchases from a…

  • How to Increase User Adoption With User Behavior Tools?

    How to Increase User Adoption With User Behavior Tools?

    User adoption in enterprise software can be challenging to track and measure, especially for SaaS products. It is critical for your success, so what can you do to gather all relevant information about your product performance?   You can employ user behavior tools to assess the current situation and improve your products or services to…

  • Mixpanel Vs Google Analytics: Which is Best for Your Product Optimization?

    Mixpanel Vs Google Analytics: Which is Best for Your Product Optimization?

    Let’s say you created an excellent product with a user-friendly interface. You’ve tested it with your regular users and got great feedback. The app is fantastic, and people love it! But what exactly are their habits? Where do they get stuck? What kind of content do they love the most? How can you optimize your…

  • Mixpanel Vs Amplitude: Which Analytics Tool is Best for Your Business?

    Mixpanel Vs Amplitude: Which Analytics Tool is Best for Your Business?

    Every business needs data to make good products and market strategies – you can’t just make important decisions blindly. UX analytics tools allow you to gather such data. They give companies insight into everything from customer behavior and purchasing trends to the performance of their websites or apps. Choosing the right solution might be challenging.…

  • Product Metrics In-Depth Guide: What They Mean and How to Use Them

    Product Metrics In-Depth Guide: What They Mean and How to Use Them

    Keeping tabs on your product performance is crucial to any business, but it can be challenging to measure the right metrics. Even if you have a solid internal structure for monitoring your products, figuring out exactly how each one is doing can be tricky. Product metrics are standard measurements that allow you to evaluate the…

  • Product Analytics: the Ultimate Guide in 2022

    Product Analytics: the Ultimate Guide in 2022

    Digital innovation has a lasting effect on businesses worldwide. Companies now build online products and sell services differently than a few decades ago. Due to this reason, product analytics has become more crucial than ever.  Businesses must create an effective, customer-centric marketing strategy and continuously optimize their products and services if they want to succeed.…

  • Google Analytics Vs Amplitude: Which Tool Should You Pick?

    Google Analytics Vs Amplitude: Which Tool Should You Pick?

    Most companies nowadays rely on the Internet in one way or another, either for promotion or for selling their products and services to customers. It’s easy to consider your website successful, but you need to track users and monitor their behavior to understand how well your website performs. To gather actionable insights, you should use…

  • How to Record Your Website Visitors in 10 Easy Steps

    How to Record Your Website Visitors in 10 Easy Steps

    Whether you’re a seasoned analytics professional or this is your first foray into web analytics, you’ve probably stumbled across the growing number of web analytics tools available today. While some of these tools can help businesses solve problems and provide all the data they need, others are not worth the time. That’s why we created…

  • Decibel Insight vs Hotjar: How They Compare

    Decibel Insight vs Hotjar: How They Compare

    We all know this scenario: you encounter a website with a brilliant idea, but then you quickly find out that its layout is far from perfect and makes using the website a real struggle. You shrug and look for an alternative – maybe even one that’s less functional, but at least you can use it…

  • QuantumMetric vs Glassbox: Which Should You Choose?

    QuantumMetric vs Glassbox: Which Should You Choose?

    In today’s digital world, customer experience is becoming increasingly important. As the demand for personalized experiences grows, businesses need to adopt new technologies and tools that can help them analyze user behavior and provide a better experience for their customers. User experience is crucial for successful businesses because it helps drive company growth and increase…