Author: Mohamed Sehwail

Product usage analytics software help businesses track how users interact with their products, providing valuable insights to optimize user experiences and improve performance.

For example, FullSession offers real-time session recordings and replays, interactive heatmaps, website feedback forms and reports, conversion funnel analysis, and error tracking to give you a complete view of user journeys and their behavior on your website, web app or landing page. 

You can start a free trial or get a demo to learn more.

These tools can reveal conversion issues, improve user engagement, and drive growth. However, choosing the best product usage analytics tools can be challenging, as features and pricing differ significantly. 

In this article, we’ll compare top options to help you find the best solution for your needs.

Key Takeaways

• FullSession is an all-in-one user behavior analytics software that provides granular insights into customers’ behavior to help you optimize websites, web apps or landing pages. It includes session recordings and replays, website heatmap tools, customer feedback tools, conversion funnel analysis, and error tracking. FullSession fully complies with GDPR, CCPA, and PCI standards. Pricing starts at $39/month, with a 20% discount for annual plans. Book a demo now.
• Mixpanel is a product analytics tool designed to track user interactions and optimize engagement. Its features include event-based tracking, cohort analysis, funnel reports, and A/B testing. Mixpanel is scalable but can get expensive for large teams or heavy data users. The pricing starts at $28/month, and some advanced features may have a steep learning curve for new users.
• Amplitude is a product analytics and event-tracking platform built for growth-focused teams that need real-time behavioral insights. It offers behavioral cohorts, funnel analysis, retention tracking, and user path analysis features. Amplitude is highly effective for product optimization but costly for small businesses. Pricing starts at $61/month, and some users find the learning curve steep.
• Google Analytics is a web analytics tool that tracks website traffic and user behavior. It provides features like traffic tracking, goal setting, and ecommerce reports. However, it lacks detailed user behavior analysis tools and can overwhelm beginners. Advanced features are available through Google Analytics 360, but this comes at a high cost, starting at $150,000/year.
• Heap is a product insights platform that automates user data collection, allowing teams to track interactions without manual event setup. Key features include auto-capture, funnel analysis, user path analysis, and retention tracking. Heap’s main limitation is its customization options, which some users find limited compared to competitors. Its free plan is suitable for up to 10,000 sessions/month, while pricing for paid plans is available upon request.

5 Best Product Usage Analytics Tools Right Now

Here are in-depth reviews on each product usage analytics tool:

1. FullSession (Get a demo)
2. Mixpanel
3. Amplitude
4. Google Analytics
5. Heap

Let’s begin with our list.

1. FullSession

FullSession is an all-in-one user behavior analytics software that allows you to go beyond numbers and get a complete view of all user interactions with your website, web app or landing page.

With FullSession, you can visualize user engagement, analyze trends and patterns precisely, and optimize your product according to users’ needs. 

Whether finding dead zones, optimizing key user touchpoints, or detecting conversion blockers, FullSession helps you improve your website’s interface, usability and overall performance.

It prioritizes data security and user privacy by complying with GDPR, CCPA, and PCI standards.

Best for

FullSession is an excellent choice for:

• E-commerce businesses
• SaaS companies
• Digital marketers
• UX designers
• Data analysts
• Quality assurance teams
• Product development teams
• Customer support teams
• Customer experience professionals
• Product and marketing teams

Key features

• Advanced event and user segmentation: Categorize website users based on different criteria to identify trends and patterns in their behavior and optimize user journeys.
• Session recordings and replays: Capture every user interaction on your site, analyze their behavior, and find and resolve issues in their experience.
• Interactive heatmaps: See where users click, scroll, and move their mouse and get insights into high and low interaction areas.
• Website feedback forms: Collect user feedback through branded in-app forms and discover user sentiment, pain points, and feature requests.
• Conversion and funnel optimization: Detect issues in your marketing or sales funnels to discover why they drop off during the buying process.
• Error analysis: Automatically detect website bugs like JavaScript errors and network issues to prevent a negative user experience.

Supported platforms

FullSession supports web-based platforms, allowing you to track user behavior on desktop and mobile web pages. It does not support behavior tracking for native mobile apps.

Integrations

FullSession integrates with your tech stack through open APIs, native integrations, webhooks, and Zapier. Some popular platforms include:

• Shopify
• WordPress
• Wix
• BigCommerce

These integrations help streamline workflows and improve data collection across your apps.

Customer support

FullSession offers live chat and email support to ensure users have access to quick assistance when needed. A comprehensive help center is also available for those who prefer self-service.

Pricing

FullSession offers flexible pricing options to accommodate businesses of different sizes. The Starter plan begins at $39/month. It offers unlimited heatmaps and up to 5,000 session recordings each month. Choosing an annual subscription allows you to save 20%.

Pros

• Provides real-time tracking of dynamic elements
• Quick heatmap processing without affecting website speed
• Prioritizes user privacy by excluding sensitive data in session recordings
• Efficient data management with quick insights
• Facilitates teamwork with unified, cross-team collaboration
• Affordable pricing that scales as your business grows

Cons

• Doesn’t support user behavior tracking for mobile apps

2. Mixpanel

Image source: G2

Mixpanel helps businesses monitor user behaviors and interactions on their websites and mobile applications. 

It offers a platform for understanding how users engage with products, featuring tools like event tracking, funnel analysis, A/B testing, and cohort analysis. 

Learn more:

• Mixpanel vs Amplitude
• Mixpanel vs Google Analytics
• Hotjar vs Mixpanel

User rating

Mixpanel has a rating of 4.6 out of 5 stars, based on 1,125 user reviews on G2.

Image source: G2

Best for

Mixpanel is for data-driven companies, product managers, and marketing teams that want to analyze user behavior patterns, optimize product engagement, and increase conversions.

Key features

• Event tracking: Mixpanel allows you to track user actions across your product, from clicks and sign-ups to specific button interactions, giving you granular insights into user behavior.
• Funnel analysis: Analyze how users move through key funnels in your product, helping you identify where drop-offs occur and where improvements are needed.
• A/B testing: Test different variations of your product features and track which version performs best, helping you make data-driven decisions.
• Cohort analysis: Group users based on their behaviors and interactions, then analyze their patterns over time to understand long-term engagement and retention.
• Behavioral insights: Get detailed insights into user behavior, such as which features are most popular or which actions lead to conversions, to better understand what drives engagement.

Supported platforms

Mixpanel supports web and mobile platforms, making it a flexible solution for companies looking to track user behavior across multiple devices.

Integrations

Mixpanel integrates with Slack, Salesforce, Zapier, Segment, and Google Analytics. 

Customer support

Mixpanel offers email and live chat support, as well as a comprehensive knowledge base with tutorials and troubleshooting guides.

Pricing

Mixpanel offers a free plan with up to 20 million monthly data points for startups or small businesses. The Growth plan starts at $24/month, providing more advanced features for growing companies. Mixpanel offers custom pricing through its Enterprise plan for larger organizations needing additional analytics and support.

Pros

• Easy-to-use interface with good analytics
• In-depth event tracking and funnel analysis
• Cohort analysis for long-term user behavior tracking
• A/B testing functionality helps refine product features
• Integrations with third-party tools

Cons

• Pricing can become expensive for smaller businesses after exceeding the free plan limits
• Some users may find the initial setup and learning curve steep
• Limited support options on lower-tier plans

3. Amplitude

Image source: G2

Amplitude is a product analytics tool that helps businesses gain deep insights into user behavior, allowing for better product decisions and improved user engagement. 

It offers features like behavioral cohorting, real-time analytics, and advanced funnel analysis, making it a good choice for companies focused on growth and optimization.

Learn more: Google Analytics vs Amplitude.

User rating

Amplitude has a 4.5 out of 5-star rating from 2,180 reviews on G2.

Image source: G2

Best for

Amplitude is for growth-focused teams, product managers, and marketing professionals who need to analyze user behavior deeply and use those insights to drive long-term product success.

Key features

• Behavioral cohorts: Segment users based on their behaviors and actions within your product, allowing you to see how different groups engage over time and what drives retention.
• Funnel analysis: Visualize how users move through key funnels, such as sign-ups or purchases, to pinpoint drop-off points and improve conversion rates.
• Real-time analytics: Access live data to track user actions as they happen, allowing you to respond quickly to trends and changes.
• User path analysis: Understand the journeys users take across your product, from their first interaction to their final conversion, to optimize the experience.
• Retention analysis: Track user retention over time and see how different features or updates impact long-term engagement.

Supported platforms

Amplitude supports web and mobile platforms, offering analytics for both iOS and Android apps, as well as websites. It provides cross-platform tracking so businesses can gain insights into how users interact across multiple devices.

Integrations

Amplitude integrates with apps such as Slack, Segment, HubSpot, and Google Analytics. 

Customer support

Amplitude offers customer support through live chat, email, and a detailed knowledge base. They also provide onboarding and training resources to help users get the most out of the platform.

Pricing

Amplitude’s pricing starts at $61/month, which includes access to core analytics features. Larger teams and enterprises can opt for custom pricing plans that offer advanced analytics, dedicated support, and additional features.

Pros

• In-depth behavioral cohorting and funnel analysis
• Real-time analytics to track live user actions
• Retention tracking for long-term engagement insights
• Intuitive interface with customizable reports
• Extensive integrations with other tools

Cons

• It can be expensive for smaller teams or startups
• The learning curve may be steep for users new to advanced analytics
• Limited features in the free plan compared to paid tiers

4. Google Analytics

Image source: G2

Google Analytics is a free web analytics tool that provides businesses with essential data on their website traffic, user behavior, and marketing performance. 

Whether you run a small blog or a large ecommerce store, Google Analytics offers a comprehensive suite of features that help you track and understand user interactions across your website.

Learn more: Hotjar vs Google Analytics.

User rating

According to 6,404 reviews on G2, Google Analytics holds an average rating of 4.5 out of 5 stars.

Image source: G2

Best for

Google Analytics is suitable for small to medium businesses, content creators, and digital marketers who need insights into website traffic, user behavior, and the effectiveness of marketing campaigns.

Key features

• Traffic tracking: Track website visitors and monitor how they arrive at your website, whether it’s through search engines, social media, or direct visits.
• User behavior analysis: Track which pages users visit, how long they stay, and their overall journey through your site.
• Audience segmentation: Group users based on demographics, location, device, or behavior for targeted analysis.
• Goal tracking: Set and track specific goals, such as conversions, sign-ups, or purchases, to measure the effectiveness of your site.
• Ecommerce tracking: Get detailed insights into sales, product performance, and transaction data for online stores.
• Custom dashboards and reports: Create customizable reports and dashboards that focus on your business’s most important metrics.

Supported platforms

Google Analytics is available for websites and mobile apps. Through its Google Analytics for Firebase integration, it supports iOS and Android platforms, allowing businesses to track user interactions across mobile devices.

Integrations

Google Analytics integrates with other Google products, such as Google Ads, Google Search Console, and Google Tag Manager. Additionally, it connects with third-party tools, such as HubSpot, Shopify, and Salesforce, to provide a more complete view of your marketing and sales efforts.

Customer support

Google Analytics offers a detailed help center, community forums, and online tutorials. However, live support is typically reserved for Google Analytics 360 (the premium version), making it difficult for basic users to get direct assistance.

Pricing

Google Analytics is free for most users and includes all the core features needed for basic website tracking. However, for larger businesses with more complex needs, Google Analytics 360 offers additional features like advanced reporting, unsampled data, and dedicated support, with pricing starting at $150,000 per year.

Pros

• Integration with other Google products
• Customizable dashboards and reports
• Tracking and goal-setting features
• Detailed insights into user demographics and behavior

Cons

• The interface can be overwhelming for beginners
• Limited customer support for free users
• Advanced features like unsampled reports are reserved for the premium version
• Only provides raw data and lacks user behavior data analysis tools

5. Heap

Image source: G2

Heap is a product analytics tool that automates the collection of user interaction data, making it easier for businesses to track and analyze every click, tap, or swipe on their websites and apps. 

Unlike other tools that require manual event tracking, Heap automatically captures all user actions, allowing teams to retroactively analyze data without prior setup.

User rating

Heap has an average user rating of 4.4 out of 5 stars, according to 1,087 reviews on the G2 platform.

Image source: G2

Best for

Heap is for product managers, UX designers, and data-driven teams who want to track user behavior effortlessly without needing to predefine events. It’s useful for teams that need fast, comprehensive data capture and want to quickly adapt their analysis as product needs evolve.

Key features

• Autocapture: Heap automatically tracks all user interactions, allowing you to analyze data retroactively and track events without prior setup.
• Event visualizer: Identify and tag important user actions directly from your website without the need for coding or extensive setup.
• Funnel analysis: Visualize user flow through key funnels and see where they drop off, helping you improve conversion rates.
• User path analysis: Track how users navigate your website or app, allowing you to understand their journey and optimize accordingly.
• Retention analysis: Monitor user retention over time to see how product updates or features impact long-term engagement.

Supported platforms

Heap supports web-based platforms and mobile apps, making it a versatile choice for businesses that need to track user behavior across both websites and mobile devices (iOS and Android).

Integrations

Heap integrates with Salesforce, HubSpot, Slack, and Google Analytics, allowing you to enhance your workflows and use data across various platforms.

Customer support

Heap offers customer support via email and live chat. Their detailed help center and comprehensive documentation provide resources for users looking to troubleshoot or better understand the platform.

Pricing

Heap provides a free plan that includes essential features and allows tracking for up to 10,000 sessions per month. Paid plans offer additional features like advanced analytics, retroactive data, and unlimited event tracking. For enterprises, Heap offers custom pricing based on more extensive needs.

Pros

• Automatic event tracking saves time and effort
• Retroactive data analysis allows flexibility without pre-planning
• User-friendly interface with intuitive event tagging
• Funnel and retention analysis features
• Integrations with popular third-party tools

Cons

• Some users find the customization options limited compared to competitors
• The free plan has session limits, which may not be enough for rapidly growing businesses
• It has a learning curve for those new to automated tracking systems

Best 5 Product Usage Analytics Tools Comparison Table

When choosing the best product usage analytics tool, it’s important to consider key features like session recordings, heatmaps, conversion funnel analysis, and error tracking. Below is a comparison of the top 5 tools.

	FullSession	Mixpanel	Amplitude	Google Analytics	Heap
Session recordings	✔	✘	✘	✘	✔
Heatmaps	✔	✘	✘	✘	✘
Conversion funnel analysis	✔	✔	✔	✔	✔
Error tracking	✔	✘	✘	✘	✘
Customer feedback tools	✔	✘	✘	✘	✘
Monthly pricing	$39	$24	$61	Free	n/a

Best 5 Product Usage Analytics Tools: Our Verdict

After reviewing the top product usage analytics software, it’s clear that FullSession stands out as the best overall option. It offers a comprehensive set of features that not only provide deep insights into user behavior but also improve website performance without compromising user privacy.

FullSession allows you to track dynamic elements in real time, offering precise insights into how users interact with your site. One of its standout features is the accelerated heatmap processing, which works without slowing down your site. With FullSession, user privacy is a priority, as it ensures sensitive data is excluded from session recordings.

For businesses handling large amounts of data, FullSession allows you to manage extensive data sets effectively, quickly highlighting key areas for improvement. It also limits user behavior tracking strictly to your site, ensuring that data isn’t misused.

Ready to take your product analytics to the next level? Book a demo today and see how FullSession can help you optimize your site and gain deeper insights into your users’ needs.

Conclusion About Best 5 Product Usage Analytics Tools

Product usage analytics tools are essential for any online business looking to understand how users interact with their website or app.

These tools provide crucial insights into user behavior, helping businesses identify pain points, improve user experiences, and optimize conversions. By leveraging data-driven insights, companies can make smarter decisions, increase customer satisfaction, and drive growth.

While each of the product usage analytics software we reviewed offers unique features, FullSession stands out for its comprehensive capabilities, user privacy focus, and ease of collaboration. Whether you need real-time tracking, advanced heatmaps, or robust data management, FullSession is equipped to handle your needs.

If you’re serious about improving your website’s performance and gaining deeper insights into your users, explore FullSession and see the difference it can make for your business.

Book a demo today and discover how FullSession can transform your product analytics!

FAQs About Best 5 Product Usage Analytics Tools

What is product usage analytics?

Product usage analytics software involves tracking and analyzing how users interact with a product, such as a website or app. It helps businesses understand user behavior, optimize features, and improve overall user experience.

What is product analytics software?

Product usage analytics software helps businesses collect, analyze, and visualize data on user interactions with their products. It offers insights and predictive analytics for user behavior, feature usage, and engagement trends to guide product improvements.

Can Google Analytics be used for product analytics?

Google Analytics can provide basic product analytics, such as tracking user traffic and behavior on websites. However, it lacks the more detailed behavioral insights and event tracking that dedicated product analytics tools like FullSession or Mixpanel offer.

What is software usage analytics?

Software usage analytics tracks how users interact with a software product. This data helps businesses improve functionality, optimize the user experience, and identify opportunities for growth.

Why are product analytics tools important?

Product analytics tools are important because they provide businesses with detailed insights into how users interact with their products. These insights help identify user behavior patterns, highlight areas for improvement, optimize features, and ultimately increase user satisfaction and retention. 

By using data-driven decisions, businesses can improve their products more effectively and stay competitive in the market.

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Customer feedback collection tools help you truly understand  customers and improve their experience with your product or service. You can capture real-time insights and make smart decisions about product roadmaps, feature prioritization, and overall business strategy.

One example is FullSession, a user behavior analytics software that goes beyond raw numbers. It helps you capture and visualize all customer interactions, analyze trends and patterns and optimize your website performance. 

FullSession also provides customer feedback tools with connected session recordings. It allows you to gather feedback at critical points in the user journey, watch session replays to evaluate customer behavior on your site and better understand the context behind their comments.

Want to see how it works? Book a demo now.

The key benefits of these customer survey tools include actionable insights that help improve satisfaction, reduce churn, and boost customer loyalty. 

However, finding the right tool can be tricky, as each offers unique features, pricing, and integration options.

In this article, we’ll explore the top customer feedback tools and highlight their key features and drawbacks so you can confidently choose the best one for your business.

Key Takeaways

• FullSession is a user behavior analytics software with accurate, real-time insights into user behavior that helps you optimize digital experiences. It offers session recordings, interactive heatmaps, customer feedback tools, error analysis, and funnel and conversion tracking. FullSession integrates with APIs, native platforms, modern webhooks, and Zapier while complying with GDPR, CCPA, and PCI standards. Pricing starts at $39 per month with a 20% discount for annual plans. Book a demo now.
• SurveyMonkey is a survey and feedback management tool built for gathering customer feedback, conducting market research, and analyzing customer feedback. Its key features include pre-built templates, customizable surveys, A/B testing, and multi-channel distribution. SurveyMonkey is easy to use but has a learning curve for users new to survey tools. While the free plan is limited, paid plans start at $99 per month, with advanced features such as survey logic available only in higher tiers. 
• Qualtrics CoreXM is a market research software suitable for large enterprises and research teams. It offers analytics, AI-driven insights, and customizable surveys across multiple channels. Despite its features, Qualtrics CoreXM’s pricing is not transparent and may be expensive for smaller businesses. Custom pricing is available upon request.
• SurveySparrow is an online survey software that focuses on creating engaging, conversational surveys that boost response rates. Its key features include NPS surveys, multi-channel distribution, and real-time analytics. Pricing starts at $39 per month, but advanced features like recurring surveys are available only on higher-tier plans. 
• Zonka Feedback is an AI-driven customer experience and feedback platform offering multi-channel feedback collection and real-time alerts. Its key features include NPS, CSAT, and CES surveys, customizable forms, and offline survey capabilities. Because its pricing starts at $79 per month, it may be on the higher side for smaller businesses.
• Google Forms is an online form creator tool suitable for individuals and small businesses. Its key features include customizable forms, real-time collaboration, and automatic data collection. While it integrates well with Google apps, it lacks advanced analytics and customization options compared to paid survey tools. Google Forms is free to use, but more features are available in Google Workspace, which starts at $6 per month.
• Typeform is an online form builder tool known for its sleek, conversational style that engages respondents. Its features include customizable forms, logic jumps, and real-time analytics. It integrates well with popular tools and offers a free plan, but it’s limited to only ten responses per month. Pricing starts at $29 per month for more features.
• QuestionPro is an online survey software offering advanced features like survey logic, real-time analytics, and a global panel of respondents. It integrates with various business tools and is suited for market researchers and HR teams. Pricing starts at $99 per month, but it may be too complex for beginners.
• Survicate is a customer feedback and survey tool designed to collect insights through website widgets, email surveys, and NPS surveys. It integrates with popular business tools and provides real-time analytics. The free plan is limited, and paid plans start at $99 per month.

Best 9 Customer Feedback Collection Tools Right Now

Here’s a quick overview of the top website feedback tools available today, each offering unique features to help you capture customer feedback and gather actionable insights:

1. FullSession (Get a demo)
2. SurveyMonkey
3. Qualtrics CoreXM
4. SurveySparrow
5. Zonka Feedback
6. Google Forms
7. Typeform
8. QuestionPro
9. Survicate

Let’s begin with our analysis of these best customer feedback tools.

1. FullSession

FullSession is an all-in-one user behavior analytics software that helps you effectively collect and store customer feedback via website feedback forms. FullSession allows you to customize the feedback widgets:

• Customize the form appearance: Choose the display mode, language, page position, reaction style, and accent or alternate colors.
• Set up the steps: Input your questions, feedback placeholder, email request, and thank you message.
• Target specific users: Select users on desktops, tablets, or phones.
• Choose a trigger type: Activate the survey on page load, after a rage click, or when the user scrolls to a certain point.
• Forward feedback: Opt to have responses sent to your email.

Each feedback has a connected session recording, allowing you to observe what happened during the user’s website visit so you can better understand the context behind their comments. 

In cases of negative feedback, these recordings can help quickly identify and resolve the problem, leading to a better customer experience.

By visualizing user engagement and gathering detailed feedback, FullSession allows you to make data-driven decisions to improve your website, increase conversions, and boost customer satisfaction.

With additional features such as interactive heatmaps, conversion funnel analysis, and error tracking, FullSession offers a comprehensive solution for understanding your users’ needs and pain points and optimizing your website for peak performance. 

It is also fully compliant with GDPR, CCPA, and PCI standards.

If you’re looking to optimize user experiences while ensuring privacy and compliance, FullSession is the best choice. 

Best for

FullSession is perfect for:

• E-commerce businesses
• SaaS companies
• Digital marketers
• UX designers
• Data analysts
• Product development teams
• Quality assurance teams
• Customer support teams
• Customer experience professionals

Key features

• Advanced user and event segmentation: Sort and categorize website visitors based on their behaviors, trends, patterns and preferences and analyze data to optimize user journeys, and improve engagement and conversion rates.
• Session recordings and replays: Capture every interaction on your website in real-time. Replay sessions, observe customer behavior and spot UX, UI, or website performance issues. Keep user privacy by excluding sensitive customer data from recordings.
• Interactive heatmaps: Track mouse movements, clicks, and scrolls with immediate heatmap data processing. Test different page elements to see which ones you need to improve without slowing down your website.
• Website feedback forms and reports: Gather user feedback directly from your site using branded forms. Link this feedback to session recordings to better understand the context.
• Conversion and funnel optimization tools: Identify where users drop off during critical points in their journey and test new designs or content to improve conversions.
• Error analysis: Automatically detect and fix issues like JavaScript errors, network problems, and failed API calls to improve site functionality and user experience.

Get a demo today to explore how these features can improve your business.

Supported platforms

FullSession tracks user behavior on web platforms and can also show mobile user recordings, but it does not currently support user behavior tracking on mobile apps.

Integrations

FullSession integrates with open APIs, modern webhooks, and Zapier. It connects with popular platforms such as Shopify, WordPress, Wix, and BigCommerce and provides native integrations. It works with your entire tech stack.

Customer support

FullSession offers excellent customer support via live chat and email. Additionally, users can access a comprehensive help center for self-service resources.

Pricing

FullSession has three pricing plans to suit businesses of all sizes. The Starter Plan costs $39 per month and includes unlimited heatmaps and up to 5,000 session recordings each month, making it a budget-friendly option for smaller businesses.

The Business Plan starts at $75 per month and offers more advanced features, while the Enterprise Plan provides tailored solutions and premium support for custom pricing.

If you choose an annual subscription, you can save 20% and get the Starter plan at only $32/month. To learn more, check out our pricing page.

Pros

• Easy to customize website feedback widgets
• Real-time tracking of dynamic elements for precise insights
• Fast heatmap processing with no impact on website speed
• Privacy-focused, with no sensitive data recording
• Easy data management with quick access to key insights
• Integrates well with popular platforms like Shopify and WordPress
• Supports team collaboration 

Cons

• Doesn’t support user behavior tracking for mobile apps

Book a demo now.

2. SurveyMonkey

Image source: G2

SurveyMonkey is an online survey tool known for its user-friendly interface and versatility. 

It helps businesses gather customer feedback, conduct market research, and analyze results, making it a good option for teams of all sizes.

User rating

SurveyMonkey has an average user rating of 4.4 out of 5 based on 22,855 reviews on G2.

Image source: G2

Best for

SurveyMonkey is suitable for many users, including small to large businesses, market researchers, customer experience teams, educational institutions, and nonprofit organizations.

Key features

• Pre-built survey templates: Access a library of customizable survey templates for different industries and purposes.
• Customizable customer feedback surveys: Adjust survey design with branding, logos, and various question types.
• Analytics and reporting: Analyze responses with visual reports and export customer feedback data for further analysis.
• A/B testing: Compare different survey versions to see which performs better.
• Multi-channel distribution: Share surveys via email, social media, or embed them on your website.
• Survey logic: Apply skip logic and branching to create more personalized surveys based on user responses.

Supported platforms

SurveyMonkey is available on web-based platforms and iOS and Android mobile apps.

Integrations

SurveyMonkey integrates with tools such as Salesforce, HubSpot, Microsoft Teams, Google Drive, and Slack. You can streamline workflows, automate data transfer, and improve collaboration across different platforms.

Customer support

SurveyMonkey provides multiple customer support options, including email and a detailed help center for self-service. However, to access phone support, you need to subscribe to higher plans.

Pricing

SurveyMonkey offers a free plan with limited features and several paid options starting at $99 per month for the Standard Monthly plan for one user. Custom pricing is available for enterprise solutions.

Pros

• Easy-to-use interface
• Wide range of customizable survey options
• Good analytics and reporting features
• Available free plan for basic use

Cons

• Limited features in the free plan
• Advanced features like survey logic only available in paid plans
• Learning curve for less experienced users

3. Qualtrics CoreXM

Image source: G2

Qualtrics CoreXM is a market research software for businesses looking to collect and act on customer feedback. 

Its features, including AI-driven analytics and customizable survey tools, make it suitable for organizations that want to make data-driven decisions to enhance customer experience and improve operations across multiple touchpoints.

User rating

Qualtrics CoreXM holds an average rating of 4.4 out of 5 based on 2,919 reviews on G2.

Image source: G2

Best for

Qualtrics CoreXM is for large enterprises, research teams, customer experience professionals, human resource departments, educational institutions, and government organizations.

Key features

• Advanced analytics: Leverage AI-driven insights and in-depth customer feedback analysis with tools like text analysis and statistical modeling.
• Customizable surveys: Tailor surveys to specific needs with a variety of question types, branding options, and complex logic.
• Cross-channel feedback collection: Collect feedback from multiple channels including web, mobile, email, and social media.
• Pre-built templates: Access industry-specific templates for easy survey creation.
• Real-time reporting: Generate real-time reports with visual data to track trends and patterns.
• Action planning: Turn insights into actionable steps with workflow automation and real-time alerts.

Supported platforms

Qualtrics CoreXM is available on both web-based platforms and mobile apps for iOS and Android.

Integrations

Qualtrics CoreXM integrates with Salesforce, Adobe Analytics, Microsoft Teams, Google Analytics, HubSpot, and Tableau.

Customer support

Qualtrics CoreXM offers many support options, including live chat, email, and phone support for paid users. Additionally, there is a comprehensive knowledge base with tutorials, guides, and FAQs, helping users troubleshoot issues and get the most out of the platform’s features.

Pricing

Qualtrics CoreXM provides custom pricing solutions. You need to contact them directly for more information.

Pros

• AI-driven insights and advanced analytics
• Extensive survey customization options
• Cross-channel feedback collection

Cons

• Pricing may be high for smaller businesses
• The interface can be challenging for first-time users or those unfamiliar with advanced survey tools

4. SurveySparrow

Image source: G2

SurveySparrow is an end-to-end omnichannel experience management platform that helps you create engaging, conversational surveys. It makes it easier to collect feedback and improve response rates.

With a user-friendly design focus, SurveySparrow offers various survey options, including recurring surveys and Net Promoter Score (NPS) surveys, to help you analyze customer feedback and enhance their overall experience.

User rating

SurveySparrow has an average user rating of 4.4 out of 5 based on 2,008 reviews on G2.

Image source: G2

Best for

SurveySparrow is suited for small to mid-sized businesses, customer experience teams, marketers, and HR departments. 

It’s a tool for companies looking to gather feedback through engaging, mobile-friendly surveys that are easy to set up and customize.

Key features

• Conversational surveys: Create surveys that feel more like conversations to boost engagement and response rates.
• NPS surveys: Measure customer loyalty with built-in NPS survey functionality.
• Recurring surveys: Set up automated recurring surveys to continuously gather feedback over time.
• Multi-channel distribution: Distribute surveys via email, SMS, social media, or embed them on your website.
• Customizable design: Personalize survey themes with logos, colors, and fonts to match your branding.
• Detailed reporting and analytics: Analyze survey results with real-time dashboards and export data for deeper customer insights.

Supported platforms

SurveySparrow is available on both web platforms and mobile devices through iOS and Android apps.

Integrations

SurveySparrow integrates tools like Slack, Google Sheets, HubSpot, Salesforce, and Mailchimp. 

Customer support

SurveySparrow offers customer support via email, live chat, and a comprehensive help center with tutorials and guides. Paid plans also include dedicated account managers for personalized support.

Pricing

Paid plans start at $39 per month for the Basic Plan, which allows up to 600 responses per quarter, 600 emails, and survey scheduling. Custom pricing is available for enterprises requiring advanced features and larger usage limits.

Pros

• Engaging, conversational survey design
• Easy to set up and distribute across multiple channels
• Real-time analytics with customizable reporting
• Affordable pricing options for small businesses

Cons

• No option to get scoring from individual answers
• Some advanced features, like recurring surveys, are only available in higher-tier plans
• Some users may encounter potential bugs

5. Zonka Feedback

Image source: G2

Zonka Feedback is a customer experience and feedback platform that helps businesses measure customer satisfaction and improve their overall experience. 

It offers tools for conducting surveys, tracking customer satisfaction, and gathering real-time insights.

With features like customizable surveys and multi-channel feedback collection, Zonka Feedback allows businesses to understand better and respond to customer needs.

User rating

Zonka Feedback has an average user rating of 4.7 out of 5 based on 71 reviews on G2.

Image source: G2

Best for

Zonka Feedback is suitable for small to large businesses, customer experience teams, hospitality industries, healthcare providers, and retail businesses.

Key features

• Multi-channel feedback collection: Collect customer feedback via email, SMS, online surveys, kiosk surveys, and mobile apps.
• Customizable surveys: Personalize surveys with your brand’s colors, logos, and custom question types.
• NPS, CSAT, and CES surveys: Measure customer loyalty and satisfaction through Net Promoter Score, Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys.
• Real-time feedback and alerts: Get instant feedback from customers and receive real-time alerts when negative feedback is submitted.
• Advanced reporting and analytics: Analyze feedback data and generate detailed reports.
• Offline surveys: Gather feedback in offline modes, which is good for locations with unreliable internet access.

Supported platforms

Zonka Feedback supports web-based platforms and is available on iOS and Android devices.

Integrations

Zonka Feedback integrates tools such as Slack, HubSpot, Salesforce, Google Sheets, Zapier, and Intercom.

Customer support

Zonka Feedback provides support through live chat, email, and phone. The platform also offers an extensive knowledge base with tutorials, guides, and FAQs to help users make the most of its features. Paid users have access to premium support, including dedicated account management.

Pricing

Zonka Feedback offers a free trial and multiple pricing tiers. The Starter Plan begins at $79 per month, which includes basic features and up to 250 monthly responses.

Higher-tier plans with more advanced features, larger response limits, and custom reporting are available for larger businesses, with custom pricing for enterprise-level solutions.

Pros

• Collect feedback across multiple channels, including offline modes
• Offers NPS, CSAT, and CES surveys for a comprehensive view of customer satisfaction
• Real-time alerts for quick responses to negative feedback
• Customizable survey options to match your brand

Cons

• Pricing may be on the higher side for small businesses
• Some advanced features, like offline surveys, are only available in higher-tier plans
• Limited device log-ins unless you delete them

6. Google Forms

Image source: Capterra

Google Forms is a free online form creator for creating surveys, quizzes, and forms. It’s widely used for collecting customer feedback, conducting polls, and managing simple data collection tasks.

User rating

Google Forms has an average user rating of 4.7 out of 5 based on 10,818 reviews on Capterra.

Image source: Capterra

Best for

Google Forms is suitable for individuals, small businesses, educational institutions, and teams looking for a free and easy-to-use tool to collect responses and manage basic surveys.

Key features

• Customizable forms: Create forms with a variety of question types, including multiple choice, text, and dropdowns.
• Real-time collaboration: Share forms with team members for collaborative editing and viewing of responses.
• Automatic data collection: Responses are automatically stored in Google Sheets for easy analysis.
• Unlimited responses: Collect as many responses as you need without any limits.
• Templates: Access pre-designed templates for various use cases like feedback forms, RSVPs, and quizzes.
• Integration with Google apps: Seamless connection with Google Drive, Sheets, and other Google tools.

Supported platforms

Google Forms is available on web platforms and is accessible through any browser. You can also use it on mobile devices through the Google Drive app on iOS and Android.

Integrations

Google Forms integrates easily with other Google services like Google Sheets, Google Drive, and Gmail. It also connects to third-party apps through tools like Zapier for additional automation options.

Customer support

It offers limited customer support, mainly through the Google Workspace Help Center, forums, and FAQs. Dedicated support is available to Google Workspace users.

Pricing

The tool is free to use for all users with a Google account. It’s part of Google’s free suite of tools, with additional features available to Google Workspace users through paid plans starting at $6 per user per month.

Pros

• Free and easy to use
• Integration with Google tools
• Unlimited responses and data collection
• Real-time collaboration for shared editing
• Drag-and-drop interface

Cons

• Limited customization options compared to paid survey tools
• Basic analytics and reporting features
• Minimal support for advanced survey logic

7. Typeform

Image source: G2

Typeform is an online survey tool known for its sleek design and conversational style of collecting responses. 

It allows businesses to create interactive forms, surveys, and quizzes that feel more engaging for users.

User rating

Typeform has an average user rating of 4.5 out of 5 based on 756 reviews on G2.

Image source: G2

Best for

Typeform is for businesses, marketers, customer experience teams, and freelancers who want to create highly engaging surveys or quizzes that feel more interactive than traditional forms.

Key features

• Conversational forms: Surveys that guide respondents one question at a time, creating a more engaging experience.
• Customizable design: Choose from a selection of themes, fonts, and layouts to match your brand’s style.
• Logic jumps: Add logic rules to create personalized paths for respondents based on their answers.
• Multi-channel distribution: Share forms via email, social media, or embed them on your website.
• Real-time analytics: View and analyze responses in real-time with easy-to-understand reporting tools.
• Templates: Access pre-built templates for various use cases like feedback, lead generation, and market research.

Supported platforms

Typeform is web-based and accessible through any browser. It’s also mobile-responsive, making surveys look and work well on smartphones and tablets, including iOS and Android.

Integrations

Typeform integrates with Zapier, Google Sheets, HubSpot, Slack, Mailchimp, and Salesforce, allowing you to automate workflows and sync all your survey data across platforms.

Customer support

Typeform offers customer support through email and a comprehensive help center with tutorials and FAQs. Paid users on higher-tier plans also have access to priority support.

Pricing

Paid plans start at $29 per month for the Basic Plan, which includes advanced customization, logic jumps, and up to 100 responses per month for one user. Higher-tier plans are available for businesses needing more features and response limits.

Pros

• Engaging, interactive forms
• Customization options for branding
• Logic jumps for personalized surveys
• Integrates with popular business tools

Cons

• Free plan has limited features and response limits
• Customer support might be slow 
• Learning curve for advanced features like logic jumps

8. QuestionPro

Image source: G2

QuestionPro is an online survey software helping businesses and researchers create, distribute, and analyze surveys across various channels. It offers advanced survey features, including analytics, real-time reporting, and customizable templates.

User rating

QuestionPro has an average user rating of 4.5 out of 5 based on 934 reviews on G2.

Image source: G2

Best for

QuestionPro is suitable for businesses, market researchers, educational institutions, HR teams, and nonprofits. It’s particularly beneficial for organizations that require detailed feedback collection and in-depth data analysis.

Key features

• Customizable surveys: Build surveys with multiple question types, branding, and advanced logic to fit specific needs.
• Advanced reporting and analytics: Access detailed reports with real-time data analysis and export options.
• Survey logic: Use skip logic, branching, and piping to create dynamic, personalized surveys.
• Multi-channel distribution: Send surveys via email, mobile, social media, and website embeds.
• Pre-built templates: Choose from a library of templates for market research, customer feedback, and employee surveys.
• 24/7 global panel: Access millions of survey respondents through a global audience panel.

Supported platforms

QuestionPro is available on web platforms and has dedicated mobile apps for iOS and Android.

Integrations

QuestionPro integrates with Salesforce, Zapier, Google Analytics, HubSpot, and Google Analytics.

Customer support

QuestionPro provides customer support via live chat, email, and phone. It also offers a detailed knowledge base with guides, tutorials, and FAQs to help users get the most out of the platform.

Pricing

QuestionPro offers a free plan with basic features, and its paid plans start at $99 per user per month for the Advanced package, which includes more survey options, advanced logic, and in-depth analytics. 

Enterprise-level plans with unlimited surveys are available with custom pricing for larger organizations.

Pros

• Survey customization and logic features
• Good reporting and analytics tools
• Multi-channel distribution and global audience panel access

Cons

• Higher pricing compared to basic survey tools
• Can be overwhelming for less experienced users
• Questionnaires with images can slow down the web operations

9. Survicate

Image source: G2

Survicate is a survey software that allows businesses to gather insights through surveys, polls, and feedback widgets. 

Known for its simplicity and integration capabilities, Survicate helps organizations capture real-time feedback from customers across various touchpoints, such as websites, emails, and mobile apps.

User rating

Survicate has an average user rating of 4.6 out of 5 based on 174 reviews on G2.

Image source: G2

Best for

Survicate is suited for small to mid-sized businesses, customer experience teams, digital marketers, and product teams.

Key features

• Website feedback widgets: Collect in-the-moment feedback from visitors directly on your website with customizable widgets.
• Email and link surveys: Send surveys via email or share direct survey links to reach customers in various channels.
• NPS, CSAT, and CES surveys: Measure customer loyalty and satisfaction with built-in templates for Net Promoter Score, Customer Satisfaction, and Customer Effort Score surveys.
• Real-time analytics: View and analyze feedback results instantly with easy-to-read dashboards.
• Survey targeting: Make targeted surveys based on user behavior, location, or activity to get relevant feedback.
• Pre-built templates: Choose from a variety of templates to quickly create surveys for different use cases.

Supported platforms

Survicate is web-based and supports integration on websites and mobile devices, including iOS and Android.

Integrations

Survicate integrates with popular business tools like HubSpot, Intercom, Salesforce, Slack, and Zapier, to streamline workflows and automatically sync feedback with other platforms for further analysis.

Customer support

Survicate provides customer support via live chat, email, and an extensive help center that includes tutorials, guides, and FAQs. Paid plans come with premium support.

Pricing

Paid plans start at $99 per month for the Good Plan, which includes up to 500 responses per month, AI research assistant, and more integrations. Custom pricing is available for larger businesses with enterprise needs.

Pros

• Easy-to-use feedback collection with customizable widgets
• Wide range of integrations with popular business tools
• Real-time analytics for quick insights
• Pre-built templates for common feedback scenarios

Cons

• Free plan has limited responses
• HubSpot integration can be complex
• Navigating the help center might be difficult

Best 9 Customer Feedback Collection Tools Comparison Table

This comparison table highlights the key features, pricing, and potential drawbacks of the best customer feedback collection tools. Use it to quickly find the right customer feedback tool for you.

	FullSession	SurveyMonkey	Qualtrics CoreXM	SurveySparrow	Zonka Feedback	Google Forms	Typeform	QuestionPro	Survicate
Session recordings	✔	✘	✔	✘	✘	✘	✘	✘	✘
Heatmaps	✔	✘	✘	✘	✘	✘	✘	✘	✘
Customer feedback tools	✔	✔	✔	✔	✔	✔	✔	✔	✔
Conversion funnel analysis	✔	✘	✔	✘	✘	✘	✘	✔	✘
Error tracking	✔	✘	✔	✘	✘	✘	✘	✔	✘
Real-time analytics	✔	✔	✔	✔	✔	✘	✔	✔	✔
Survey logic/branching	✔	✔	✔	✔	✔	✘	✔	✔	✔
Monthly pricing	$39	$99	n/a	$39	$79	Free	$29	$99	$99

Best 9 Customer Feedback Collection Tools: Our Verdict

When choosing the best customer feedback tool, FullSession is a top choice. It provides robust feedback collection and offers comprehensive user behavior analytics, making it a complete customer feedback tool for businesses looking to optimize their customer experiences.

Here are the key benefits of FullSession:

• Customizable surveys: Tailor each feedback widget depending on your survey goals.
• Session recordings to pair with customer feedback: View session replays for more context behind specific feedback.
• Real-time tracking: Monitor dynamic elements in real time to gain precise insights into how users interact with your site.
• Fast heatmap processing: Interactive heatmaps load quickly without affecting site performance, making it easy to visualize user behavior.
• Privacy-focused: Safeguard user privacy by excluding sensitive data from recordings, ensuring compliance with GDPR, CCPA, and PCI standards.
• Data management: Efficiently handle large data sets and quickly extract key user insights to support data-driven decisions.
• Targeted tracking: Focus behavior tracking solely on your site, preventing misuse while still capturing essential feedback.
• Team collaboration: Streamline cross-team collaboration by centralizing efforts on one platform for improved communication and strategy execution.

Collecting feedback and measuring customer satisfaction has never been easier. 

FullSession offers a comprehensive suite of features designed to improve user experience and optimize your feedback collection processes, including your customer feedback loop.

Book a demo now to experience the FullSession difference.

Conclusion About Best 9 Customer Feedback Collection Tools

Customer feedback collection tools are essential for any online business that wants to understand its customers, determine customer satisfaction, and improve their experience.

These tools help you gather valuable insights, identify pain points, and make data-driven decisions that can boost customer satisfaction and retention.

FullSession is the best option for businesses looking to combine feedback collection with powerful user behavior analytics. Its ability to track real-time interactions, process heatmaps quickly, and protect user privacy makes it a top choice for optimizing customer experiences.

Ready to see how FullSession can transform your business? 

Book a demo now to get started.

FAQs About Best 9 Customer Feedback Collection Tools

What tool to collect customer feedback?

FullSession, SurveyMonkey, Qualtrics, and Google Forms are the best customer feedback platforms. Each customer feedback platform offers features like surveys, feedback forms, and real-time insights to help businesses gather and analyze customer feedback.

How can you collect customer feedback?

You can collect customer feedback through multiple channels, including online surveys, email surveys, website feedback forms, social media polls, and in-app feedback widgets. Businesses can use customer feedback software like FullSession to gather feedback from various touch points to understand customer needs better.

What methods can be used to gather feedback?

You can gather feedback through several methods such as Net Promoter Score surveys, Customer Satisfaction surveys, open-ended feedback surveys, one-on-one interviews, focus groups, social media listening, and feedback forms embedded on websites.

How do you track customer feedback?

You can track customer feedback using user behavior analytics platforms like FullSession that collect feedback and track user behavior and interaction with your site. Real-time dashboards and reports allow businesses to monitor feedback trends and take actionable steps based on collected data.

Is there a free customer feedback tool?

Google Forms is a free form builder you can use to create surveys, but it has limited features and analytics. If you want a customer feedback survey tool to provide deep insights into the customer journey, go for FullSession.

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